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otto.de favicon otto.de

Excellent Practice30
Improvement Could be Made12
Critical Issues to Attend8
Jul 2, 2020 10:54 AM

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Recommended Actions

  • Create a XML sitemap for your site.
  • Move the 36 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Declare language in use for your site.
  • Create RSS feed for your site.
  • Remove the 1 plain text email address from your page.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • ...     55
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.


Title
OTTO - Mode, Möbel & Technik » Zum Online-Shop

Words count: 7    Unique Words: 7    Length: 48 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
OTTO Online-Shop » Über 4.000 Marken entdecken ✓ Aktuelle Trends ✓ Top Service » Ratenkauf ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!

Words count: 15    Length: 158 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
OTTO - Mode, Möbel & Technik » Zum Online-Shop www.otto.de/
OTTO Online-Shop » Über 4.000 Marken entdecken ✓ Aktuelle Trends ✓ Top Service » Ratenkauf ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
OTTO, Online-Shop, Shopping, Mode, Möbel, Marken

Words count: 9    Length: 53 characters    keyword phrases count : 6

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:67% (4/6)
otto 0   (0%)
shopping 0   (0%)
mode 0   (0%)
marken 0   (0%)
2 words:17% (1/6)
online-shop 0   (0%)
3 words:17% (1/6)
möbel 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

altger  auml  blog  deiner  dich  dir  einfach  euro  fernseher  findest  fragen  gem  hast  konto  laquo  lascana  led  ndash  neues  nur  online  ouml  produkte  raquo  samsung  service  shirt  shop  smart  smartphone  szlig  technik  tipp  ultra  unserem  unseren  unterst  uuml  uvp  zoll 

Top 20 Keywords
Total Terms Count: 1,679

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
euro 81 4.82%
uuml 48 2.86%
auml 25 1.49%
ouml 23 1.37%
uvp 19 1.13%
shop 18 1.07%
raquo 15 0.89%
dir 14 0.83%
dich 13 0.77%
unserem 12 0.71%
laquo 10 0.60%
zoll 10 0.60%
szlig 10 0.60%
service 9 0.54%
shirt 9 0.54%
lascana 9 0.54%
findest 8 0.48%
technik 8 0.48%
deiner 8 0.48%
online 7 0.42%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
19000000250944

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Gefunden auf otto.de!

<H2>

(9)
Mind. 20% bis 07.07.
Empfehlungen für dich
Willkommen in deiner Shoppingwelt
Wohnen: Zeit für Gemütlichkeit
Mode: neue Styles und jede Menge Vielfalt
Technik: Hightech-Produkte für dich und dein Zuhause
Nachhaltigkeit: shoppen und gleichzeitig Gutes tun
Inspiration und Beratung
Service: Shoppingspaß mit vielen Extras und Vorteilen
<I> (25)
<STRONG> (9)vom Arbeits- bis zum Kinderzimmer die passende Einrichtung,
Tipp:
Tipp:
vielseitige Haushaltsgeräte und diverses Küchenzubehör
Tipp:
umweltschonende Versandverpackung
nachhaltigen Möbelstücke mit FSC®-Siegel.
mit deiner Kleiderspende wohltätige Zwecke.
nützliche Infos zu unseren Produkten bieten dir unsere Kaufratgeber.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
62.5

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
the website does not declare its language in use.

the detected language is : de

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://otto.de/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.70 seconds - 94.07 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
9.41 s 0.07 s 0.07 s 0.02 s 5.27 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
66 Kb (65,846 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
66 Kb (65,846 bytes) 14 Kb (13,762 bytes) 52 Kb (52,084 bytes) 26.42 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
36 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (s******@otto.de) was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.otto.de:443/ and http://otto.de are resolved to the same url :https://www.otto.de:443/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://18.185.208.225 is forwarded to its domain name site https://www.otto.de:443/.

URL Rewrite
Non SEO Friendly URLs
http://otto.de/?selektion=(und.(ist.thema.dieneuenormalitat).(~.(v.1)))
http://otto.de/?sele...(ref.topics.72b01467-b04e-4a7a-9120-614b1ebc39f5).(~.(v.1)))
http://otto.de/?sele...(ref.topics.eb47b4e9-1e3d-4472-bd16-6433e190fd71).(~.(v.1)))
http://otto.de/?sele...(ref.topics.30976147-1ee8-49fa-b3f3-02aa37e91e36).(~.(v.1)))
http://otto.de/damen/?marke=ajc
http://otto.de/damen/?marke=kangaroos
http://otto.de/damen/?marke=_only
http://otto.de/damen/?marke=_s-oliver
http://otto.de/damen/?marke=street-one
http://otto.de/?sele...ssoires.beauty.bekleidung).(ist.zielgruppe.damen).(~.(v.1)))
http://otto.de/damen/?marke=liebeskind
http://otto.de/damen/?marke=_tommy-hilfiger
http://otto.de/damen/?thema=dobanlaesse
http://otto.de/damen/?thema=festlichemode
http://otto.de/damen/?thema=sommermode
http://otto.de/damen/?thema=dobtrends
http://otto.de/?sele...euheiten).(ist.zielgruppe.damen).(ohne.reduziert).(~.(v.1)))
http://otto.de/damen/?thema=damenberatung
http://otto.de/damen/?thema=goodproduct-nachhaltigkeit
http://otto.de/herren/?marke=bruno-banani
http://otto.de/herren/?marke=camp-david
http://otto.de/herren/?marke=jack-jones
http://otto.de/herren/?marke=_levi-s
http://otto.de/herren/?marke=superdry
http://otto.de/herren/?marke=_s-oliver
http://otto.de/?sele...taschen-rucksaecke.uhren).(ist.zielgruppe.herren).(~.(v.1)))
http://otto.de/herren/?marke=lacoste
http://otto.de/herren/?marke=_tommy-jeans
http://otto.de/?sele...ist.thema.herrenanlaesse).(ist.zielgruppe.herren).(~.(v.1)))
http://otto.de/?sele...e).(ist.thema.sommermode).(ist.zielgruppe.herren).(~.(v.1)))
http://otto.de/?sele...e).(ist.thema.casualmode).(ist.zielgruppe.herren).(~.(v.1)))
http://otto.de/?sele...mn123herrinsptopbewertet).(ist.zielgruppe.herren).(~.(v.1)))
http://otto.de/?sele...schen-rucksaecke.waesche).(ist.zielgruppe.herren).(~.(v.1)))
http://otto.de/?sele...(ref.topics.7cf70a58-c3ff-488e-b24e-d1343afc0d85).(~.(v.1)))
http://otto.de/herren/inspiration/?reduziert~ohne&thema=herrenneuheiten
http://otto.de/?sele...artpflege.haarentfernung).(ist.zielgruppe.herren).(~.(v.1)))
http://otto.de/herren/?thema=goodproduct-nachhaltigkeit
http://otto.de/?sele...ment.bekleidung).(ist.zielgruppe.kinder-maedchen).(~.(v.1)))
http://otto.de/?sele...bekleidung).(ist.zielgruppe.jugendliche-maedchen).(~.(v.1)))
http://otto.de/?sele...timent.bekleidung).(ist.zielgruppe.kinder-jungen).(~.(v.1)))
http://otto.de/?sele...t.bekleidung).(ist.zielgruppe.jugendliche-jungen).(~.(v.1)))
http://otto.de/?sele...iment.bekleidung).(ist.zielgruppe.babys-maedchen).(~.(v.1)))
http://otto.de/?sele...rtiment.bekleidung).(ist.zielgruppe.babys-jungen).(~.(v.1)))
http://otto.de/kinder/mode/?marke=bench
http://otto.de/kinder/mode/?marke=buffalo
http://otto.de/?sele...spiration).(ist.zielgruppe.babys.jungen.maedchen).(~.(v.1)))
http://otto.de/?sele...ment.bekleidung).(ist.zielgruppe.jungen.maedchen).(~.(v.1)))
http://otto.de/?sele...ielgruppe.babys.jungen.maedchen).(ohne.reduziert).(~.(v.1)))
http://otto.de/?sele...).(ist.zielgruppe.damen).(sind.kategorien.bodies).(~.(v.1)))
http://otto.de/damen/mode/hosen/leggings/?thema=homewear
http://otto.de/mode/waesche-bademode/?thema=feminine-kurven
http://otto.de/damen/accessoires/?thema=strandbekleidung
http://otto.de/damen/mode/?thema=strandbekleidung
http://otto.de/damen/accessoires/schmuck/?thema=strandbekleidung
http://otto.de/?sele...aschen-rucksaecke.waesche).(ist.zielgruppe.damen).(~.(v.1)))
http://otto.de/damen/?marke=beedees,triaction-by-triumph,triumph
http://otto.de/mode/waesche-bademode/?thema=waescheinspiration
http://otto.de/?sele...(ref.topics.f9d48da6-68ac-4f22-b1d5-74e6dd5d717b).(~.(v.1)))
http://otto.de/?sele...(ref.topics.53bc4166-1fa6-4525-9aab-3c9cc4f22f0f).(~.(v.1)))
http://otto.de/?sele...(ref.topics.855f552b-7f15-4978-99c6-a091b637dae3).(~.(v.1)))
http://otto.de/?sele...(ref.topics.9f2bb8e8-2fce-4bd4-8db2-4487f7f903d3).(~.(v.1)))
http://otto.de/?sele...(ref.topics.ba237d4b-d438-4429-9f6f-90c2723a9f03).(~.(v.1)))
http://otto.de/?selektion=(und.(ist.thema.bikinisommerspecial).(~.(v.1)))
http://otto.de/?sele...s).(ist.thema.sport).(sind.kategorien.rucksaecke).(~.(v.1)))
http://otto.de/fahrraeder/?ansicht=einstieg
http://otto.de/?selektion=(und.(ist.sportart.joggen.laufen).(~.(v.1)))
http://otto.de/fanartikel/?thema=wm-shop
http://otto.de/fanartikel/?thema=fc-bayern-fanshop
http://otto.de/fanartikel/?thema=bundesliga-fanshop
http://otto.de/?selektion=(und.(ist.thema.sport_themen).(~.(v.1)))
http://otto.de/mode/?marke=jack-wolfskin
http://otto.de/mode/?marke=_adidas
http://otto.de/mode/?marke=adidas-originals
http://otto.de/mode/?marke=_adidas-performance
http://otto.de/marken/?marke=nike
http://otto.de/mode/?marke=nike,nike-sportswear&thema=nikeairmax
http://otto.de/mode/?marke=nike&thema=nikefree
http://otto.de/?selektion=(und.(ist.marke.puma).(ist.thema.sport).(~.(v.1)))
http://otto.de/mode/schuhe/?marke=gabor
http://otto.de/mode/schuhe/?marke=_mustang
http://otto.de/mode/schuhe/?marke=rieker
http://otto.de/mode/schuhe/?marke=tamaris
http://otto.de/mode/schuhe/?marke=timberland
http://otto.de/mode/schuhe/?marke=_gant
http://otto.de/mode/schuhe/?marke=pretty-ballerinas
http://otto.de/?sele...ma.sneakerboots).(sind.kategorien.schuhe.sneaker).(~.(v.1)))
http://otto.de/?sele...plateau_sneaker).(sind.kategorien.schuhe.sneaker).(~.(v.1)))
http://otto.de/mode/schuhe/?thema=anlassfruehlingsschuhe
http://otto.de/?sele...zielgruppe.damen.herren).(sind.kategorien.schuhe).(~.(v.1)))
http://otto.de/?sele...e_inspiration_neuheiten).(sind.kategorien.schuhe).(~.(v.1)))
http://otto.de/?sele....herren.jungen.maedchen).(sind.kategorien.schuhe).(~.(v.1)))
http://otto.de/?sele...st.thema.sondergroessen).(sind.kategorien.schuhe).(~.(v.1)))
http://otto.de/?selektion=(und.(ist.sortiment.taschen-rucksaecke).(~.(v.1)))
http://otto.de/damen/?grossegroesse&marke=boysen-s
http://otto.de/damen/?marke=_sheego
http://otto.de/damen/mode/?grossegroesse&marke=triangle
http://otto.de/damen/?grossegroesse&marke=zizzi
http://otto.de/damen/?grossegroesse&marke=ulla-popken
http://otto.de/?sele...taschen.waesche).(ist.thema.grossegroessentrends).(~.(v.1)))
http://otto.de/?sele...egroessenneuheiten).(ist.zielgruppe.damen.herren).(~.(v.1)))
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://otto.de/damen/?marke=_only
http://otto.de/damen/?marke=_s-oliver
http://otto.de/damen/?marke=_tommy-hilfiger
http://otto.de/herren/?marke=_levi-s
http://otto.de/herren/?marke=_s-oliver
http://otto.de/herren/?marke=_tommy-jeans
http://otto.de/?sele...gruppe.babys.jungen.maedchen).(~.(v.1)))
http://otto.de/?sele...(und.(ist.thema.sport_themen).(~.(v.1)))
http://otto.de/mode/?marke=_adidas
http://otto.de/mode/?marke=_adidas-performance
http://otto.de/mode/schuhe/?marke=_mustang
http://otto.de/mode/schuhe/?marke=_gant
http://otto.de/?sele...nd.kategorien.schuhe.sneaker).(~.(v.1)))
http://otto.de/?sele...ten).(sind.kategorien.schuhe).(~.(v.1)))
http://otto.de/damen/?marke=_sheego
http://otto.de/?sele...ung_auf_ausgewaehlte_artikel).(~.(v.1)))
http://otto.de/technik/multimedia/?thema=angebote_der_woche
http://otto.de/?sele...ronik).(ist.thema.unser_tipp).(~.(v.1)))
http://otto.de/?sele...decktertisch.technikfest2016).(~.(v.1)))
http://otto.de/?sele...a.gmk_guido_maria_kretschmer).(~.(v.1)))
http://otto.de/?sele...afen-xxl.von-kunden-getestet).(~.(v.1)))
http://otto.de/?sele...und.(ist.thema.bmd_diy-ideen).(~.(v.1)))
http://otto.de/?sele...shoppages%2Fdiy_werkstatt%2F).(~.(v.1)))
http://otto.de/?sele...(und.(ist.thema.bmd_ratgeber).(~.(v.1)))
http://otto.de/?sele...ges%2Fratgeber_renovieren%2F).(~.(v.1)))
http://otto.de/mode/?marke=_esprit
http://otto.de/damen/?marke=_heine
http://otto.de/mode/?marke=_tommy-hilfiger
http://otto.de/mode/?marke=_asics
http://otto.de/?sele...pmarken_reduziert.unser_tipp).(~.(v.1)))
http://otto.de/?sele...ngebote_der_woche.unser_tipp).(~.(v.1)))
https://www.otto.de/shoppages/begood/begood_psmh


You have 32 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
791 6 797


Too many links (797), it may be considered as spam!

Internal Links (link to pages within this domain) - 791
URL Anchor Text
http://otto.de/#in der App
http://otto.de/
http://otto.de/shoppages/service/s Service
http://otto.de/user/accountOverviewΘ Mein Konto
http://otto.de/inspiration/Inspiration
http://otto.de/?sele...(ist.thema.dieneuenormalitat).(~.(v.1)))Die neue Normalität
http://otto.de/wirbleibenzuhause/#WirBleibenZuhause
http://otto.de/mach-zuhause-draus/Mach Zuhause draus
http://otto.de/?sele...-b04e-4a7a-9120-614b1ebc39f5).(~.(v.1)))Wohninspiration
http://otto.de/inspiration/nachhaltig-leben/Nachhaltig leben
http://otto.de/neuheiten/Neuheiten
http://otto.de/inspiration/social-media/Social Media
http://otto.de/inspiration/welovepride/WE LOVE PRIDE
http://otto.de/inspiration/trends-fuer-sie/Trends für sie
http://otto.de/inspiration/trends-fuer-ihn/Trends für ihn
http://otto.de/?sele...-1e3d-4472-bd16-6433e190fd71).(~.(v.1)))Kinderwelten
http://otto.de/inspiration/hochzeiten-feste/Hochzeiten
http://otto.de/?sele...-1ee8-49fa-b3f3-02aa37e91e36).(~.(v.1)))Feste feiern
http://otto.de/inspiration/fashion-lifestyle-beratung/Fashion-&Lifestyle-Beratung
http://otto.de/geschenkideen/Geschenkideen
http://otto.de/damen/Damen
http://otto.de/damen/mode/Bekleidung
http://otto.de/damen/mode/blusen/Blusen
http://otto.de/damen/mode/hosen/Hosen
http://otto.de/damen/mode/jacken/Jacken
http://otto.de/damen/mode/jeans/Jeans
http://otto.de/damen/mode/kleider/Kleider
http://otto.de/damen/mode/pullover/Pullover
http://otto.de/damen/mode/roecke/Röcke
http://otto.de/damen/mode/shirts/Shirts
http://otto.de/damen/mode/sweater/Sweater
http://otto.de/damen/mode/tops/Tops
http://otto.de/damen/mode/tuniken/Tuniken
http://otto.de/damen/accessoires/Accessoires
http://otto.de/damen/accessoires/guertel/Gürtel
http://otto.de/damen/accessoires/schmuck/Schmuck
http://otto.de/damen/accessoires/uhren/Uhren
http://otto.de/damen/taschen/Taschen
http://otto.de/damen/taschen/handtaschen/Handtaschen
http://otto.de/damen/taschen/umhaengetaschen/Umhängetaschen
http://otto.de/mode/koffer-reisegepaeck/Koffer & Reisegepäck
http://otto.de/damen/?markenMarken
http://otto.de/damen/?marke=ajcAJC
http://otto.de/damen/?marke=kangaroosKangaROOS
http://otto.de/damen/?marke=_onlyOnly
http://otto.de/damen/?marke=_s-olivers.Oliver
http://otto.de/damen/?marke=street-oneSTREET ONE
http://otto.de/?sele...idung).(ist.zielgruppe.damen).(~.(v.1)))Premium-Marken
http://otto.de/damen/?marke=liebeskindLiebeskind
http://otto.de/damen/?marke=_tommy-hilfigerTOMMY HILFIGER
http://otto.de/damen/?thema=dobanlaesseAnlässe
http://otto.de/damen/sportmode/Sportmode
http://otto.de/damen/?thema=festlichemodeFestliche Mode
http://otto.de/damen/?thema=sommermodeSommermode
http://otto.de/damen/?thema=dobtrendsInspiration & Trends
http://otto.de/?sele...ruppe.damen).(ohne.reduziert).(~.(v.1)))Neuheiten
http://otto.de/damen/?thema=damenberatungBeratung
http://otto.de/damen/?reduziert% Sale
http://otto.de/koerperpflege/damen/Beauty
http://otto.de/koerperpflege/damen/make-up/Make Up
http://otto.de/koerperpflege/damen/haarstyling/Haarstyling
http://otto.de/koerperpflege/damen/?markenBeauty-Marken
http://otto.de/damen/?thema=goodproduct-nachhaltigkeitNachhaltige Artikel
http://otto.de/herren/Herren
http://otto.de/herren/mode/Bekleidung
http://otto.de/herren/mode/anzuege/Anzüge
http://otto.de/herren/mode/hemden/Hemden
http://otto.de/herren/mode/hosen/Hosen
http://otto.de/herren/mode/jacken/Jacken
http://otto.de/herren/mode/jeans/Jeans
http://otto.de/herren/mode/maentel/Mäntel
http://otto.de/herren/mode/poloshirts/Poloshirts
http://otto.de/herren/mode/pullover/Pullover
http://otto.de/herren/mode/sakkos/Sakkos
http://otto.de/herren/mode/shirts/Shirts
http://otto.de/herren/mode/sweater/Sweater
http://otto.de/herren/accessoires/Accessoires
http://otto.de/herren/accessoires/schmuck/Schmuck
http://otto.de/herren/accessoires/uhren/Uhren
http://otto.de/herren/taschen/?variante~ansichtTaschen
http://otto.de/mode/koffer-reisegepaeck/Koffer & Reisegepäck
http://otto.de/mode/koffer-reisegepaeck/handgepaeck/Handgepäck
http://otto.de/mode/koffer-reisegepaeck/reisetaschen/Reisetaschen
http://otto.de/herren/?markenMarken
http://otto.de/herren/?marke=bruno-bananiBruno Banani
http://otto.de/herren/?marke=camp-davidCAMP DAVID
http://otto.de/herren/?marke=jack-jonesJack & Jones
http://otto.de/herren/?marke=_levi-sLevi's®
http://otto.de/herren/?marke=superdrySuperdry
http://otto.de/herren/?marke=_s-olivers.Oliver
http://otto.de/?sele...hren).(ist.zielgruppe.herren).(~.(v.1)))Premium-Marken
http://otto.de/herren/?marke=lacosteLacoste
http://otto.de/herren/?marke=_tommy-jeansTOMMY JEANS
http://otto.de/?sele...esse).(ist.zielgruppe.herren).(~.(v.1)))Anlässe
http://otto.de/?sele...mode).(ist.zielgruppe.herren).(~.(v.1)))Sommermode
http://otto.de/?sele...mode).(ist.zielgruppe.herren).(~.(v.1)))Casualmode
http://otto.de/herren/sportmode/Sportmode
http://otto.de/herren/inspiration/Inspiration & Trends
http://otto.de/?sele...rtet).(ist.zielgruppe.herren).(~.(v.1)))Top Bewertet
http://otto.de/?sele...sche).(ist.zielgruppe.herren).(~.(v.1)))Beratung
...

External Links (link to pages on other websites) - 6
URL Anchor Text
https://frj4.adj.st/...fallback=https%3A%2F%2Fwww.otto.de%2Fapp
https://frj4.adj.st/...fallback=https%3A%2F%2Fwww.otto.de%2Fapp
https://frj4.adj.st/...fallback=https%3A%2F%2Fwww.otto.de%2Fapp
https://frj4.adj.st/...fallback=https%3A%2F%2Fwww.otto.de%2Fapp
https://frj4.adj.st/...fallback=https%3A%2F%2Fwww.otto.de%2Fapp
https://frj4.adj.st/...fallback=https%3A%2F%2Fwww.otto.de%2Fapp

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
3 1 2


2 images do not have Alt values.

Image URL - 3
URL ALT Text
https://i.otto.de/i/...idas_originals_mwst_ftw_74415?$promo_poi_8-3_xl_progressive$
https://i.otto.de/i/...40c098accb1d3088cb932011bbc7?$brandlogo_w$&maxW=200&maxH=200
https://i.otto.de/i/...waes_top10_strandschuhe_71629?$promo_poi_8-3_xl_progressive$Strandschuhe


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 26 27


Too many (26) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 26
Stylesheet URL rel type
http://otto.de/asset...c/global-resources/assets.global-resources.head.07c41f13.cssstylesheet
http://otto.de/asset.../global-resources/assets.global-resources.fonts.26565f1f.cssstylesheet
http://otto.de/asset...tatic/global-pattern/assets.global-pattern.main.eb17472f.cssstylesheet
http://otto.de/shoppages/static/assets/sho.shoppages.assets-public.7e4eccb0.cssstylesheet
http://otto.de/shoppages/static/assets/sho.shoppages.assets-private.73808e5c.cssstylesheet
http://otto.de/walkingstick/grasshopper/ftfind.grasshopper.head2.93e84e78.cssstylesheet
http://otto.de/user/assets/ft4.user.login-area.64a5ecaa.cssstylesheet
http://otto.de/order...wishlist/statics/ft1.wishlist-core.common.scala.dd7daae8.cssstylesheet
http://otto.de/order...st/statics/ft1.wishlist-core.miniWishlist.scala.fc528890.cssstylesheet
http://otto.de/order/statics/ft1.order-core.minibasket.8fb1372b.cssstylesheet
http://otto.de/nav-c...static/compiled/nav.chekov.nav-global-static-v1.f2490e68.cssstylesheet
http://otto.de/apps-assets/apps.global.assets.93b8c639.cssstylesheet
http://otto.de/user-cookie-banner/ft4.cookie-banner.explicit_assets.8b27175e.cssstylesheet
http://otto.de/shoppages/static/assets/sho.shoppages.assets-public.7e4eccb0.cssstylesheet
http://otto.de/shoppages/static/assets/sho.shoppages.assets-private.73808e5c.cssstylesheet
http://otto.de/benef.../assets/ft9.benefit-presentation.benefit_assets.3db8477b.cssstylesheet
http://otto.de/karma...promo/assets/ft9.karma-promo.ft9_kestrel_bundle.c55aa1ac.cssstylesheet
http://otto.de/karma.../assets/ft9.karma-assortment.ft9_kestrel_bundle.c5a95d76.cssstylesheet
http://otto.de/reco-core/assets/ft6bcn.reco-core.reco_assets.a07c7205.cssstylesheet
http://otto.de/promo-aggregation/assets/ft3.promo.aggregation.f974a85a.cssstylesheet
http://otto.de/shoppages/static/assets/sho.shoppages.assets-public.7e4eccb0.cssstylesheet
http://otto.de/shoppages/static/assets/sho.shoppages.assets-public.7e4eccb0.cssstylesheet
http://otto.de/user/assets/ft4.user.newsletter-snippet.c472204e.cssstylesheet
http://otto.de/user/assets/ft4.user.public.bb52c316.cssstylesheet
http://otto.de/shoppages/static/assets/sho.shoppages.assets-public.7e4eccb0.cssstylesheet
http://otto.de/wato-onsite/assets/ft6.wato.onsite.04351132.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
15 5 20


Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type
http://otto.de/asset...ic/global-resources/assets.global-resources.head.c9117360.js
http://otto.de/asset...static/global-pattern/assets.global-pattern.main.b74caae6.js
http://otto.de/walkingstick/grasshopper/ftfind.grasshopper.head2.72bf2983.js
http://otto.de/asset...ic/global-resources/assets.global-resources.body.57e4cea0.js
http://otto.de/tracking-bct/tracking.bct.bct.9f2bc398.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.otto.de/reblog/re:BLOG


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
2 Fair Enough! page rank (2/10) of your site could be improved.

2
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
42
Fair Enough! number of root domains (42) linked to your site otto.de could be improved.

42
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 326
  Facebook Shares 1,341
  Facebook Comments 156
  Tweets 0
  LinkedIn 37

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site otto.de is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
1,792th most visited website in the world.
46th most visited website in Germany  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain otto.de is the only one hosted on the server (ip : 18.185.208.225).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 18.185.208.225) is located at United States  
the most site visitors come from Germany  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info
otto.de ( 7 characters )

Domain Registrar : DENIC eG

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2019-05-01 unknown
unknown old 1 year, 70 days ago unknown from today
unknown old


Domain Name Servers used by otto.de
DNS Name IP Address
ns1-193.akam.net193.108.91.193
ns2-65.akam.net2.22.230.65
ns4-67.akam.net84.53.139.67
ns7-66.akam.net96.7.49.66


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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