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londonstockexchange.com favicon London Stock Exchange homepage | London Stock Exchange londonstockexchange.com

Excellent Practice31
Improvement Could be Made9
Critical Issues to Attend11
Dec 6, 2021 12:52 AM

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Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 12 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • ...     38
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Detailed Reviews

Related Category
Most related categories of this website.

courses   energy   fundraising   management   money   museum   student   tools  

Title
London Stock Exchange homepage | London Stock Exchange

Words count: 7    Unique Words: 4    Length: 54 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Exchange 2
Stock 2
London 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Welcome to the official website of London Stock Exchange where you will find the latest stock market news, stock information, data analysis reports, as well as information about listing and trading.

Words count: 31    Length: 199 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
London Stock Exchange homepage | London Stock Exchange www.londonstockexchange.com/
Welcome to the official website of London Stock Exchange where you will find the latest stock market news, stock information, data analysis reports, as ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
lseg stock prices

Words count: 3    Length: 17 characters    keyword phrases count : 1

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
3 words:100% (1/1)
lseg stock prices 45   (4.19%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

aim  book  companies  equity  exchange  finance  ftse  fund  gelion  global  group  hambro  impact  international  investing  issuer  journey  learn  links  list  london  lseg  main  markets  news  notices  perks  personal  plc  prices  raise  reports  rsquo  search  services  share  staff  stock  trading  welcomes 

Top 20 Keywords
Total Terms Count: 1,075

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
stock 32 2.98%
exchange 25 2.33%
london 23 2.14%
markets 20 1.86%
trading 17 1.58%
ftse 12 1.12%
plc 10 0.93%
companies 9 0.84%
welcomes 9 0.84%
prices 9 0.84%
global 8 0.74%
news 8 0.74%
list 8 0.74%
investing 8 0.74%
services 7 0.65%
rsquo 7 0.65%
journey 7 0.65%
learn 7 0.65%
group 6 0.56%
share 5 0.47%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0561060000018

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(5)
Markets latest
Latest news from London Stock Exchange
Discover the world’s international exchange
Learn about Personal investing
Your journey to growth

<H3>

(6)
Start your journey here
Start your journey here
Start your journey here
Start your journey here
Start your journey here
Start your journey here

<H4>

(1)
FTSE 100
<H6>
(6)
London Stock Exchange welcomes Kin + Carta to celebrate becoming the first B Corporation on the Main Market
London Stock Exchange welcomes Skillcast Group plc to AIM
London Stock Exchange welcomes Hambro Perks Acquisition Company
London Stock Exchange Welcomes Gelion Plc to AIM
Why investing matters?
An overview of London Stock Exchange


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
62.9

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.89 seconds - 64.86 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
8.25 s 0.06 s 0.06 s 0.02 s 4.62 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
58 Kb (57,723 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
58 Kb (57,723 bytes) 11 Kb (10,859 bytes) 47 Kb (46,864 bytes) 23.17 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
12 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 3)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.londonstockexchange.com/ and http://londonstockexchange.com are resolved to the same url :https://www.londonstockexchange.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://londonstockexchange.com/discover/news-and-insights?tab=latest
http://londonstockexchange.com/discover/news-and-insights?tab=welcome-stories
http://londonstockexchange.com/disco...r/news-and-insights?tab=insights-and-reports
http://londonstockexchange.com/discover/news-and-insights?tab=press-releases
http://londonstockexchange.com/news?...news-explorer&headlinetypes=1,2&period=daily
http://londonstockexchange.com/live-...ta-dashboard/price-explorer?categories=BONDS
http://londonstockexchange.com/live-...e-explorer?categories=BONDS&subcategories=12
http://londonstockexchange.com/live-...ce-explorer?categories=ETFS&subcategories=15
http://londonstockexchange.com/news?tab=news-explorer
http://londonstockexchange.com/news?tab=today-s-news
http://londonstockexchange.com/news?...ws-explorer&headlinetypes=1%2C2&period=daily
http://londonstockexchange.com/reports?tab=issuers
http://londonstockexchange.com/reports?tab=new-issues-and-ipos
http://londonstockexchange.com/reports?tab=market-summary
http://londonstockexchange.com/reports?tab=monthly-market-report
http://londonstockexchange.com/reports?tab=ftse-index-values
http://londonstockexchange.com/resou...ntent%3A9c2cc651-868f-48ec-94f9-e72a28aefbe0
http://londonstockexchange.com/resou...ntent%3Ac611a600-063f-4e0a-80a2-6ca98581628c
http://londonstockexchange.com/resources/trade-resources?tab=equity
http://londonstockexchange.com/resources/trade-resources?tab=debt
http://londonstockexchange.com/resou...resources?tab=exchange-traded-products-etps-
http://londonstockexchange.com/resources/trade-resources?tab=technical-library
http://londonstockexchange.com/resources/trade-resources?tab=technical-library
http://londonstockexchange.com/perso...ber-firm-broker-directory?services=EXECUTION
http://londonstockexchange.com/perso...mber-firm-broker-directory?services=ADVISORY
http://londonstockexchange.com/perso...firm-broker-directory?services=DISCRETIONARY
http://londonstockexchange.com/resources/raise-finance-resources?tab=main-market
http://londonstockexchange.com/resources/raise-finance-resources?tab=aim
http://londonstockexchange.com/resources/raise-finance-resources?tab=debt
http://londonstockexchange.com/resou...resources?tab=exchange-traded-products-etps-
http://londonstockexchange.com/resources/raise-finance-resources?tab=funds
http://londonstockexchange.com/resou...es/trade-resources?tab=rules-and-regulations
http://londonstockexchange.com/resources/trade-resources?tab=technical-library
http://londonstockexchange.com/resources/trade-resources?tab=equity
http://londonstockexchange.com/resources/trade-resources?tab=debt
http://londonstockexchange.com/resou...resources?tab=exchange-traded-products-etps-
http://londonstockexchange.com/resou...ntent%3A42c1b9c1-3677-49f9-ba28-71ee3c7253a0
https://www.londonstockexchange.com/...urces/london-stock-exchange-notices?tab=2021
http://londonstockexchange.com/resources/london-stock-exchange-notices?tab=2020
http://londonstockexchange.com/resources/london-stock-exchange-notices?tab=2019
http://londonstockexchange.com/resources/london-stock-exchange-notices?tab=2018
http://londonstockexchange.com/resources/london-stock-exchange-notices?tab=2017
http://londonstockexchange.com/resources/london-stock-exchange-notices?tab=2016
http://londonstockexchange.com/resources/london-stock-exchange-notices?tab=2015
http://londonstockexchange.com/resources/service-announcements?tab=2021
http://londonstockexchange.com/resources/service-announcements?tab=2020
http://londonstockexchange.com/resources/service-announcements?tab=2019
http://londonstockexchange.com/resources/service-announcements?tab=2018
http://londonstockexchange.com/resources/service-announcements?tab=2017
http://londonstockexchange.com/resources/faqs?tab=website-faqs
http://londonstockexchange.com/resources/faqs?tab=main-market
http://londonstockexchange.com/resources/faqs?tab=aim
http://londonstockexchange.com/resources/faqs?tab=debt
http://londonstockexchange.com/resources/faqs?tab=exchange-traded-products-etps-
http://londonstockexchange.com/resources/faqs?tab=funds
http://londonstockexchange.com/resou...ntent%3A61bc57c5-c7eb-4445-a16e-f6dd6e095785
http://londonstockexchange.com/resou...ntent%3A7e1d2e52-97f5-41cc-a9e8-6e2d6d31ab28
http://londonstockexchange.com/reports?tab=issuers
http://londonstockexchange.com/news?...news-explorer&headlinetypes=1,2&period=daily
http://londonstockexchange.com/my-account?tab=tools
http://londonstockexchange.com/resources/trade-resources?tab=technical-library


You may use url rewrite techniques to make these 61 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://londonstockexchange.com/resou...f-48ec-94f9-e72a28aefbe0
http://londonstockexchange.com/resou...f-4e0a-80a2-6ca98581628c
http://londonstockexchange.com/resou...7-49f9-ba28-71ee3c7253a0
http://londonstockexchange.com/resou...b-4445-a16e-f6dd6e095785
http://londonstockexchange.com/resou...5-41cc-a9e8-6e2d6d31ab28


You have 5 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
377 12 389


Too many links (389), it may be considered as spam!

Internal Links (link to pages within this domain) - 377
URL Anchor Text
http://londonstockexchange.com/discoverDiscover the world’s internati...
http://londonstockexchange.com/discoverOur regions
http://londonstockexchange.com/disco...r-regions/united-kingdomUnited Kingdom
http://londonstockexchange.com/discover/our-regions/europeEurope
http://londonstockexchange.com/disco...sia-cis-and-central-asiaRussia, CIS and Central Asia
http://londonstockexchange.com/disco.../our-regions/middle-eastMiddle East
http://londonstockexchange.com/discover/our-regions-/israelIsrael
http://londonstockexchange.com/discover/our-regions/africaAfrica
http://londonstockexchange.com/disco.../north-and-south-americaNorth and South America
http://londonstockexchange.com/disco...our-regions/asia-pacificAsia Pacific
http://londonstockexchange.com/discover/our-regions/chinaChina
http://londonstockexchange.com/disco...hai-london-stock-connectShanghai London Stock Connect
http://londonstockexchange.com/discover/news-and-insightsNews and insights
http://londonstockexchange.com/disco...-and-insights?tab=latestLatest
http://londonstockexchange.com/disco...ghts?tab=welcome-storiesWelcome stories
http://londonstockexchange.com/disco...tab=insights-and-reportsInsights and reports
http://londonstockexchange.com/disco...ights?tab=press-releasesPress releases
http://londonstockexchange.com/event...at-london-stock-exchangeEvents
http://londonstockexchange.com/event...at-london-stock-exchangeWelcome stories
http://londonstockexchange.com/disco...change-market-ceremoniesLondon Stock Exchange Market C...
http://londonstockexchange.com/disco...don-stock-exchange-groupLSEG
http://londonstockexchange.com/disco...eg-products-and-servicesLSEG products and services
http://londonstockexchange.com/discover/lseg/our-historyOur history
http://londonstockexchange.com/live-...dashboard/price-explorerPrices and markets search
http://londonstockexchange.com/discoverOur regions
http://londonstockexchange.com/news?...netypes=1,2&period=dailyNews
http://londonstockexchange.com/disco...hai-london-stock-connectShanghai London Stock Connect
http://londonstockexchange.com/market-dataNews and Prices
http://londonstockexchange.com/indicesFTSE indices
http://londonstockexchange.com/indices/ftse-100FTSE 100
http://londonstockexchange.com/indices/ftse-250FTSE 250
http://londonstockexchange.com/indices/ftse-350FTSE 350
http://londonstockexchange.com/indices/ftse-all-shareFTSE All-Share
http://londonstockexchange.com/live-...dashboard/price-explorerPrices and Markets
http://londonstockexchange.com/live-...dashboard/price-explorerSearch by Market
http://londonstockexchange.com/live-...xplorer?categories=BONDSBond search
http://londonstockexchange.com/live-...s=BONDS&subcategories=12Retail bonds search
http://londonstockexchange.com/live-...es=ETFS&subcategories=15ETFs search
http://londonstockexchange.com/live-...rer/advanced-bond-searchAdvanced bond search
http://londonstockexchange.com/news?tab=news-explorerNews
http://londonstockexchange.com/news?tab=today-s-newsToday's news
http://londonstockexchange.com/news?...types=1%2C2&period=dailyRegulatory news (RNS)
http://londonstockexchange.com/reportsReports
http://londonstockexchange.com/reports?tab=issuersIssuers and instruments
http://londonstockexchange.com/repor...?tab=new-issues-and-iposPrimary markets
http://londonstockexchange.com/reports?tab=market-summarySecondary markets
http://londonstockexchange.com/repor...ab=monthly-market-reportGroup statistics
http://londonstockexchange.com/live-markets/new-issuesNew issues
http://londonstockexchange.com/live-markets/new-issuesUpcoming issues
http://londonstockexchange.com/live-markets/new-issuesRecent issues
http://londonstockexchange.com/reports?tab=ftse-index-valuesFTSE index values
http://londonstockexchange.com/personal-investing/toolsTools and Services
http://londonstockexchange.com/indic...llers-and-volume-leadersRisers and Fallers
http://londonstockexchange.com/personal-investing-hubPersonal Investing
http://londonstockexchange.com/raise-financeRaise finance
http://londonstockexchange.com/raise-finance/equityEquity
http://londonstockexchange.com/raise-finance/equity/aimAIM
http://londonstockexchange.com/raise...nance/equity/main-marketMain Market
http://londonstockexchange.com/raise...e-markets-listing-equityCompare markets for listing eq...
http://londonstockexchange.com/raise...e/equity/direct-listingsDirect Listings
http://londonstockexchange.com/raise...quity/green-economy-markGreen Economy Mark
http://londonstockexchange.com/raise...-equity/calculating-feesCalculating fees
http://londonstockexchange.com/raise...ess-your-funding-optionsAssess your funding options
http://londonstockexchange.com/raise...t-equity-listing-journeyHow to list equity
http://londonstockexchange.com/raise...ist-equity-useful-assetsUseful assets
http://londonstockexchange.com/raise-finance/debtDebt
http://londonstockexchange.com/raise...markets/main-market-debtMain Market
http://londonstockexchange.com/raise...tional-securities-marketInternational Securities Marke...
http://londonstockexchange.com/raise.../sustainable-bond-marketSustainable Bond Market
http://londonstockexchange.com/raise...compare-our-debt-marketsCompare our debt markets
http://londonstockexchange.com/raise...ebt/issuer-services-flowIssuer Services Flow
http://londonstockexchange.com/raise...inance/debt/our-productsOur products
http://londonstockexchange.com/resou...f-48ec-94f9-e72a28aefbe0Calculating fees
http://londonstockexchange.com/raise...t/how-list-debt-how-listHow to list debt
http://londonstockexchange.com/raise...-list-debt-useful-assetsUseful assets
http://londonstockexchange.com/raise-finance/etpsETPs
http://londonstockexchange.com/raise-finance/etps/etfsETFs
http://londonstockexchange.com/raise...nance/etps/etcs-and-etnsETCs and ETNs
http://londonstockexchange.com/resou...f-4e0a-80a2-6ca98581628cCalculating fees
http://londonstockexchange.com/raise...s/how-list-etps-how-listHow to list ETPs
http://londonstockexchange.com/raise...-list-etps-useful-assetsUseful assets
http://londonstockexchange.com/raise-finance/fundsFunds
http://londonstockexchange.com/raise...re-markets-listing-fundsCompare markets for listing fu...
http://londonstockexchange.com/raise.../specialist-fund-segmentSpecialist Fund Segment
http://londonstockexchange.com/raise...s/listed-real-estate-hubListed Real Estate Hub
http://londonstockexchange.com/raise-finance/funds/spacsSPACs
http://londonstockexchange.com/raise...st-funds-listing-journeyHow to list funds
http://londonstockexchange.com/raise...list-funds-useful-assetsUseful assets
http://londonstockexchange.com/raise-finance/focusFocus
http://londonstockexchange.com/raise...ce/focus/issuer-servicesIssuer Services
http://londonstockexchange.com/raise...stainability-for-issuersSustainability for Issuers
http://londonstockexchange.com/raise...ions-self-service-portalAdmissions Self Service Portal
http://londonstockexchange.com/raise...-companies-choose-londonTech IPOs - Why Companies Choo...
http://londonstockexchange.com/raise...sition-climate-reportingLow-Carbon Transition & Climat...
http://londonstockexchange.com/adviserNominated Advisers
http://londonstockexchange.com/raise...ce/focus/issuer-servicesIssuer Services
http://londonstockexchange.com/live-...dashboard/price-explorerPrices and markets search
http://londonstockexchange.com/resources/faqsRaise finance FAQs
http://londonstockexchange.com/tradeTrade
http://londonstockexchange.com/trade/equity-tradingEquity trading
...

External Links (link to pages on other websites) - 12
URL Anchor Text
https://lseg.group/3vKo7XWLearn more
https://lseg.group/3vKo7XW
https://www2.lseg.com/IPOLearn more about tech listings...
https://www2.lseg.com/IPO
http://www.lseg.com/whistleblowingWhistleblowing
https://www.linkedin.com/company/london-stock-exchange
https://twitter.com/LSEplc
https://www.refinitiv.com/Refinitiv
https://www.lsegissuerservices.com/Issuer Services
https://www.lseg.com/LSEG
https://www.lch.com/LCH
https://www.ftserussell.com/FTSE Russell

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
11 0 11


Alt values are missing for all the images (11), it will be hard for search engines to include your site for image searches!

Image URL - 11
URL ALT Text
https://docs.londonstockexchange.com/sites/default/files/logo.svg
https://docs.londonstockexchange.com...efault/files/images/stock_connect_banner.jpg
https://docs.londonstockexchange.com...t/files/2020-04/personal_investing_small.jpg
https://docs.londonstockexchange.com/sites/default/files/2020-04/faq_bannerf.jpg
https://docs.londonstockexchange.com/sites/default/files/2020-04/faq_bannerf.jpg
https://docs.londonstockexchange.com...iles/2020-04/personal_investing_featured.png
https://docs.londonstockexchange.com...lt/files/2020-05/price_explorer_featured.png
http://londonstockexchange.com/assets/svg/log_in.svg
http://londonstockexchange.com/assets/svg/more-icon.svg
https://docs.londonstockexchange.com...image_2_-_financial_captial_of_the_world.jpg
https://docs.londonstockexchange.com...ult/files/2020-05/your_journey_to_growth.jpg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
15 6 21


Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type
http://londonstockexchange.com/fontstyle.57922bc837ad3c0b4353.cssstylesheet
http://londonstockexchange.com/bootstrap.d97d03b3e97a531c87ec.cssstylesheet
http://londonstockexchange.com/material.2c9d9f21580b9684f1cc.cssstylesheet
http://londonstockexchange.com/date-picker.505fed05e2e61ba938f3.cssstylesheet
http://londonstockexchange.com/infront.f7770550179dfe3be038.cssstylesheet
http://londonstockexchange.com/styles.22b6a95a6926bf84dd5e.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
13 10 23


Too many (10) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 10
Script URL Type
https://cc.cdn.civiccomputing.com/9/cookieControl-9.x.min.jstext/javascript
http://londonstockexchange.com/runtime-es2015.5cc288b32cdbf685c2a4.jsmodule
http://londonstockexchange.com/runtime-es5.5cc288b32cdbf685c2a4.js
http://londonstockexchange.com/polyfills-es5.693d0ebd8a28444f35dd.js
http://londonstockexchange.com/polyfills-es2015.37c7e6a8c8ecf97f4d0a.jsmodule
http://londonstockexchange.com/scripts.4b9fd86038e7cf75f397.js
http://londonstockexchange.com/vendor-es2015.b98f52639a7c30afec51.jsmodule
http://londonstockexchange.com/vendor-es5.b98f52639a7c30afec51.js
http://londonstockexchange.com/main-es2015.373a190e5ac389f92968.jsmodule
http://londonstockexchange.com/main-es5.373a190e5ac389f92968.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://londonstockexchange.com/discover/news-and-insightsNews and insights


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
42
Fair Enough! number of root domains (42) linked to your site londonstockexchange.com could be improved.

42
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 133
  Facebook Shares 510
  Facebook Comments 148
  Tweets 0
  LinkedIn 38

Social Media Integration
Good! your site is integrated with social media.

Facebook PageNot Found
Twitter Accounthttps://twitter.com/LSEplc
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site londonstockexchange.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
32,667th most visited website in the world.
42,936th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 - fia.com, uberprints.com) hosted on the same server as londonstockexchange.com (ip : 18.67.65.53).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 18.67.65.53) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 51 days old ( 1st registered on : 1996-10-16 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 311 days from today ( expires on : 2022-10-14 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
londonstockexchange.com ( 23 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-10-16 2020-08-29 2022-10-14
25 years, 51 days old 1 year, 98 days ago 0 years, 311 days from today
25 years, 51 days old


Domain Name Servers used by londonstockexchange.com
DNS Name IP Address
kayleigh.ns.cloudflare.com162.159.38.92
piers.ns.cloudflare.com108.162.195.16


Domain is going to expire in less than a year time (0 years, 311 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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