SEO tool for better search engine rankings, enter URL to generate report
Login     Sign Up

  Home Latest Reports SEO Compare Title/Meta Optimizer   XML Sitemap Generator Whois Lookup Keywords Map Website Directory   Most Backlinks   Most Valuable Most Optimized favicon

Excellent Practice37
Improvement Could be Made6
Critical Issues to Attend8
Jun 19, 2022 09:28 AM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 13 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • ...     41
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   courses   dog   inspiration   nutrition   parenting   television   video  

News from California, the nation and world - Los Angeles Times

Words count: 10    Unique Words: 10    Length: 63 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
The L.A. Times is a leading source of breaking news, entertainment, sports, politics, and more for Southern California and the world.

Words count: 22    Length: 133 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
News from California, the nation and world - Los ...
The L.A. Times is a leading source of breaking news, entertainment, sports, politics, and more for Southern California and the world.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

actors  advertisement  affairs  angeles  app  black  business  california  coupons  covid  enewspaper  entertainment  guide  homeless  hot  house  jobs  life  living  local  lsquo  manage  mdash  nation  news  officers  parents  people  place  politics  rsquo  sections  store  students  subscribe  subscription  terms  times  ukraine  years 

Top 20 Keywords
Total Terms Count: 1,666

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 64 3.84%
lsquo 30 1.80%
times 30 1.80%
california 14 0.84%
advertisement 12 0.72%
news 12 0.72%
affairs 8 0.48%
subscribe 7 0.42%
terms 7 0.42%
angeles 7 0.42%
enewspaper 6 0.36%
subscription 6 0.36%
covid 5 0.30%
years 5 0.30%
manage 5 0.30%
officers 5 0.30%
jobs 5 0.30%
actors 5 0.30%
nation 5 0.30%
place 5 0.30%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


‘The best of us’: Hundreds gather to honor slain El Monte officers
McManus: War in Ukraine is a battle of wills and economic pain — and the West is showing fatigue
Column One: A son finally sees a side of his father he has heard about for years: rock ‘n’ roll singer
BEHOLD: Black Los Angeles in photographs


Officers mourned
War in Ukraine
A dad's musical past
Black Angelenos in the spotlight
Editorial: Pay attention to parents’ dissatisfaction with California schools
Op-Ed: What my father carried in his secondhand briefcase told me everything
My family’s story, starting with an African girl on a slave ship, was almost lost
Op-Ed: ‘They’ said they had my son. ‘They’ demanded money. So began the days of waiting and crying.
Op-Ed: Being child-free lets me live my most authentic life
The Times: To be queer in Singapore
The Envelope: Jennifer Coolidge dreamed of being a dramatic actor. ‘White Lotus’ was her chance
Don’t miss
Juneteenth in Leimert Park — a time for celebration and reflection
Amber Heard doubles down on Depp verdict: ‘Dateline’ interview takeaways
The 101 best California experiences
More News
CDC recommends COVID-19 vaccines for children as young as 6 months
Look! Up in the sky! It’s an air taxi, and they’re coming to Los Angeles
Filipino family seeks justice after anti-Asian attack at North Hollywood drive-through
Former Jose Huizar aide testifies about demands for cash and donations: ‘Hit these guys up’
Two Netflix series actors die in Mexico after van crashes
The unforeseen cost of $0.69-a-gallon gas? One Shell station manager’s job
Kobe Bryant crash photos and Sheriff’s Department use-of-force video collide in courtroom
UC Davis students want answers after commencement halted by heat
‘Negro Bar’ no more. California recreation area to be renamed
California Living
Seasons of Preserves: Berry jelly
8 date-worthy L.A. hikes that’ll impress your next Tinder match
20 great bars that celebrate L.A.'s LGBTQ community, past and present
L.A. Affairs: At 73, I fantasize about bisexuality. But what about my 50-year marriage?
Editors’ Pick
Lopez: ‘The Dreamer’ dispenses haircuts and healing for homeless people and veterans
Entertainment & Arts
‘The Chosen One’: What to know about the Netflix show with two actors killed in a Mexico crash
Lizzo’s building a positivity empire with pop music, shapewear and now reality TV
Mark Shields, ‘PBS NewsHour’ political commentator and columnist, dies at 85
A party scene while making Amazon’s ‘Expats’ was followed by a COVID outbreak. Then things got complicated
Plaschke: Sandy Koufax statue unveiling ceremony a time of gratitude and inclusion
Guide for attending the MLB All-Star game and related events in L.A.
When will a woman pitch in Major League Baseball? It might be sooner than you think
Elliott: Corey Perry and Jack Johnson embracing vital roles in Stanley Cup Final
Latino Life
Always a collector, Cheech Marin brings his art to Riverside
Latinx Files: The Proud Boys’ Hispanic face
L.A. Times en Español
Empleados de una tienda Apple en EEUU aprueban sindicato
¿Estarán cerradas las costas de Coronado e Imperial Beach todo el verano? Nuevas pruebas revelan la existencia de aguas residuales de Tijuana
OPINIÓN: Conforme avanzan las audiencias, Trump pide apoyo para defenderse
Visual Storytelling
Who made my bong? An L.A. start-up showcases Latino glassblowers
The cadence of war and its human toll: A photojournalist’s perspective
The Colorado River: Where the West quenches its thirst
World & Nation
Column One: A California city that became Little El Salvador feels the pain of separation from its parent
Inside the MAGA world scramble to produce findings suggesting the 2020 election was stolen
Sara Duterte, daughter of outgoing Philippine president, takes oath as vice president
He’s one of Guatemala’s last independent judges. Will he be forced to flee too?
Langer’s Deli will celebrate its 75th anniversary with half-price sandwiches
Seasons of Preserves: Berry jelly
The most affordable from The Times’ list of 101 Best Restaurants in L.A.
Berries and recipes that capture that summer smell of ‘red’
Why these photos of California’s coast are not what they seem
L.A. on the Record: The last-minute ballots swung left
Join the Conversation
The unforeseen cost of $0.69-a-gallon gas? One Shell station manager’s job
Q&A: What parents should know about COVID-19 shots for the youngest children
Buttigieg pressures airlines to reduce flight cancellations, improve customer service
Events & Offers
A daily news podcast from the L.A. Times
Outdoor movie screenings all summer long
A story of beauty, violence and belonging in Tijuana
L.A. Times Book Club
Mouth-watering events all throughout L.A.
Discover the best of everything
Watch the L.A. Times Studios short documentary now.
Save up to 80% on prescription medications
Bringing L.A. Times to you
Play for FREE today
6 award-winning wines for just $39.95 & FREE SHIPPING
Top promo codes, deals, and coupons
Rep your city. Wear The Times
Things to Do
Book Club: 4 things to know about ‘How to Raise an Antiracist’
The actors in Pasadena’s ‘Uncle Vanya’ ruminate, fulminate, kvetch — much like life
For the first time, an all-Black orchestra will play the Hollywood Bowl
Classic movies in SoCal: ‘The Empire Strikes Back,’ ‘Eraserhead,’ ‘Crooklyn’ and more
World, Nation & Politics
Georgia Senate candidate Herschel Walker says he ‘never denied’ having four children
Turkish Cypriots must curb migrant arrivals to Cyprus, EU says
Enslaved man who inspired beach name and local tale gets renewed attention
‘He gave his life for us’: Fellow activists in Brazil mourn Indigenous expert
Contribution rules on IRA and 401(k) accounts differ a lot. Here’s a primer
The best sites for finding, or offering, child care and elder care
Real Estate newsletter: A hot market starts to cool
Bitcoin drops below $20,000 as crypto selloff quickens


Horrific details emerge about deadly ambush of officers
Ukraine mourns a young activist who sacrificed his best years
For many Black Angelenos, being seen is still half the fight
Q&A: What parents should know about COVID-19 shots for the youngest children
COVID vaccines may soon be available for kids under 5. What Californians need to know
What Sandy Koufax, Clayton Kershaw and Joe Torre said at statue unveiling
Julio Urías ends personal skid as Dodgers rout Guardians
<U> (1)Subscribe for unlimited access

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.29 seconds - 265.10 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
10.98 s 0.09 s 0.08 s 0.02 s 6.15 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
77 Kb (76,879 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
77 Kb (76,879 bytes) 13 Kb (12,686 bytes) 64 Kb (64,193 bytes) 19.76 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
13 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 28 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 25 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
315 23 338

Too many links (338), it may be considered as spam!

Internal Links (link to pages within this domain) - 315
URL Anchor Text & Environment & Arts Español & Homelessness & Nation Sections
https://membership.latim...8230.1613286933-114874840.1613286932Newsletters Us Us News
https://enewspaper.latim...50435180-e58e-48b5-8e0c-236bf740270eeNewspaper the Record a Tip? Times Store Times Studios Directory Affairs, Clearance & Permission... Docs Us News
https://enewspaper.latim...50435180-e58e-48b5-8e0c-236bf740270eeNewspaper the Record a Tip? Times Store Times Studios Directory Affairs, Clearance & Permission... Docs an Ad on the Move Jobs Ads Marketplace Kit: Why the L.A. Times? Property Sections an Open House’s International Realty an Ad on the Move Jobs Ads Marketplace Kit: Why the L.A. Times? Property Sections an Open House’s International Realty Publishing Visionaries Property & Games Times Events Times Store Subscription Issue & Educators Terms Subscription Terms Subscription Issue & Educators Terms Subscription Terms Supplements of the Southland Living Vegas Guide of the Southland Living Vegas Guide of Service Policy

External Links (link to pages on other websites) - 23
URL Anchor Text Times Careers App: Apple IOS App: Google Play Times Careers App: Apple IOS App: Google Play
https://www.accuweather....?lang=en-us&partner=web_latimes_newsWeather Colorado River: Where the ...
https://www.eatseehear.c...arker&utm_campaign=eat_see_hear_2022Outdoor movie screenings all s...
https://www.sandiegounio...gebarker&utm_campaign=ut_border_cityA story of beauty, violence an... events all thro...
https://www.latimeswine....560-july&utm_content=redcarpet-39.956 award-winning wines for just... Club Times Careers

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
1 1 0

Excellent! all images are associated with an ALT value.

Image URL - 1
https://ca-times.brights...65cfa4439bdd05efe0a349a18%2Fbehold-homepage-slide-01.jpgLos Angeles, CA - December 07:...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
7 1 8

You have 7 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
26 12 38

Too many (12) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 12
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (1,545) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 11,063
  Facebook Shares 22,995
  Facebook Comments 9,856
  Tweets 292
  LinkedIn 12,615

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
1,417th most visited website in the world.
351th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
31 years, 199 days old ( 1st registered on : 1990-12-12 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 163 days from today ( expires on : 2023-12-10 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info ( 11 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1990-12-12 2021-11-09 2023-12-10
31 years, 199 days old 0 years, 232 days ago 1 year, 163 days from today
31 years, 199 days old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (11 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


Generating Report ......

Completed 0 of 30 tasks in generating the seo report!

"SEO Tools to Audit Websites for Improving Search Engine Rankings."

Recent Expired Domains       Expiring Domains       Top Domain Registrars       Most Popular Domain Extensions

Language Detection       Language Statistics       Directory Sponsor

HP Terms of use   |   News   |   FAQ   |   Contact Us

copyright © 2011-2022, all rights reserved