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Excellent Practice35
Improvement Could be Made9
Critical Issues to Attend7
Oct 9, 2020 02:42 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Move the 150 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create RSS feed for your site.
  • Remove the 1 plain text email address from your page.
  • Combine the 10 css blocks and move them to an external style sheet file.
  • ...     65
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

business   courses   dog   loans   smartphones   startups   technology   video  

Business News Today, Stock Market News, Sensex & Finance News Online - mint

Words count: 11    Unique Words: 9    Length: 75 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 3

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Business News Today: Read Business News Headlines, LIVE Share Market Data & News, Finance News, Mutual Funds, IPO & more on mint.

Words count: 20    Length: 129 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Business News Today, Stock Market News, Sensex & ...
Business News Today: Read Business News Headlines, LIVE Share Market Data & News, Finance News, Mutual Funds, IPO & more on mint.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
share market news, Business news, mint, economy news, finance news, business news india, IPO, sensex, mutual funds, stock market news

Words count: 20    Length: 124 characters    keyword phrases count : 10

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:30% (3/10)
mint 0   (0%)
ipo 0   (0%)
sensex 0   (0%)
2 words:40% (4/10)
business news 0   (0%)
economy news 0   (0%)
finance news 0   (0%)
mutual funds 0   (0%)
3 words:30% (3/10)
share market news 0   (0%)
business news india 0   (0%)
stock market news 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

announced  banks  bond  business  buy  cases  close  conduct  covid  dividends  edited  funds  gdp  governor  india  loans  market  news  nobel  omos  photo  policy  prices  railways  rate  rbi  read  reuters  rsquo  sale  shaktikanta  share  staff  story  time  today  viaread  weeks  writer  year 

Top 20 Keywords
Total Terms Count: 2,270

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
share 41 1.81%
read 39 1.72%
story 37 1.63%
viaread 35 1.54%
close 35 1.54%
rbi 27 1.19%
news 25 1.10%
market 17 0.75%
rsquo 15 0.66%
rate 12 0.53%
cases 12 0.53%
photo 11 0.48%
bond 11 0.48%
india 10 0.44%
policy 9 0.40%
weeks 8 0.35%
announced 8 0.35%
time 8 0.35%
shaktikanta 8 0.35%
edited 8 0.35%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


How US elections could spook markets


RBI policy is pre-Diwali Dhamaka for bond markets, says Kotak's Lakshmi Iyer
Nobel Peace Prize 2020 awarded to World Food Programme
Your favourite newspaper at your fingertips.
RBI rejigs home loan rules to boost real estate sector
World Food Program wins Nobel Peace Prize 2020. Key things to know
Coronavirus can survive on skin for 9 hours, finds new study
Google Pixel 4A launched in India with price tag under ₹30,000: Details here
Lalu Prasad Yadav granted bail in Chaibasa Treasury case
The most important news delivered to your inbox with our newsletters
Piyush Goyal assigned additional charge of Consumer Affairs ministry
With slew of measures, RBI’s Das becomes the bond whisperer
RBI keeps status quo on key rates as it forecasts 9.5% GDP plunge
Market LIVE: Sensex up 300 points; Nifty tops 11900; banks gain post RBI policy
Moderna to apply for EU's rolling approval for COVID-19 vaccine
Trent likely to regain its trendy status sooner after pandemic subsides
Indian Railways ticket reservation rule to change from tomorrow. Check details
Bond yields fall sharply: 'RBI comes in as Santa for bond markets'
IBM’s Red Hat deal laid foundation for split of company into two pieces
NEET results expected soon to prevent any delay in new session: Ramesh Pokhriyal
Fund transfer: RTGS facility to be available round the clock from December
How MF dividends return investors’ own money as taxable income
RBI to conduct on-tap TLTRO to nudge credit pickup
RBI Policy: India's GDP to contract by 9.5% in FY21, says Das
RBI announces OMOs worth ₹20,000 crore next week, special OMOs for state loans
GDP growth may turn positive by Q4: RBI chief Shaktikanta Das
Tatas weigh plan to buy SP stake in parts
Amazon invest Rs7 billion in its India payment unit ahead of festive season
Active covid cases in India dip below 9 lakh as recoveries outpace new cases
India Inc wants RBI to focus on growth even as it tackles inflation
Delhi may witness surge of 15k covid cases per day in winters: Report
Jaguar Land Rover lures investors with its costliest bond sale
Google readies cheaper Nest Thermostat with hand gesture control
Gold prices today rise but down about ₹6,000 from record highs, silver jumps
Stocks to Watch: Banks and financials, TCS, Future Retail, Vedanta
Switch from covid plan to overall health insurance
Active cases decline in 23 states in two weeks, but Kerala biggest hotspot




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<STRONG> (84)Explore
V. Anantha Nageswaran
Avneet Kaur
Meghna Sen
Surajit Dasgupta
Staff Writer
Danny Cyril D Cruze
Staff Writer
Staff Writer
((ANI Photo))
Aparna Iyer
Ravi Prakash Kumar
Staff Writer
Surajit Dasgupta
Pallavi Pengonda
Tamal Nandi
Avneet Kaur
Steven Rosenbush
, The Wall Street Journal
Staff Writer
Surajit Dasgupta
(Photo: iStock)
Neil Borate
Shayan Ghosh
Ishita Guha
Avneet Kaur
Surajit Dasgupta
Deborshi Chaki
Jayshree P. Upadhyay
Staff Writer
Tanya Thomas
Priyanka Sharma
Surajit Dasgupta
Madhumita Sen Choudhury
Disha Sanghvi
Pooja Dantewadia
Tanay Sukumar

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.21 seconds - 468.10 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
14.04 s 0.11 s 0.10 s 0.03 s 7.86 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
98 Kb (98,300 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
98 Kb (98,300 bytes) 17 Kb (17,477 bytes) 81 Kb (80,823 bytes) 21.62 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
150 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (c************** was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 34 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
201 80 281

Too many links (281), it may be considered as spam!

Internal Links (link to pages within this domain) - 201
URL Anchor Text
http://epaper.livemint.come-paperNew Results Reviews News Smartphones Tech Markets To Market Blog Finance Funds 50 - Top Mutual Funds of Life News Investment Summit Banking Conclave Explainers Analysis Not Mint Money of Entertainment Story Capsule Views Diaries With Monika Insight Gurus Masters Stories Us Us of Use - Terms of Use Policy Policy Code Apps
https://events.livemint.comMint Events Reads Money Conversation Or Perish With Monika, Season 3 Vaccine Tracker Presidential Elections 2020 Dashboard Facts Reads stories US elections could spook m... Anantha Nageswaran policy is pre-Diwali Dhama...

External Links (link to pages on other websites) - 80
URL Anchor Text in Subscription Brand Stories News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News - News -
https://accounts.hindustantimes.comYes, Continue
https://accounts.hindustantimes.comYes, Continue password a Gift Card

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
53 38 15

15 images do not have Alt values.

Image URL - 53
URL ALT Text inconclusive US presidentia... today decided to keep benc... Norwegian Nobel Committee ... measure is expected to gi... Food Program wins Nobel ... this picture taken on June ... phone has a single lens pr... Reuters Minister for Railways an... week onwards, the size of...’s open market operations c... Hindustan Times Inc. also said it woul...’s flagship concept, West... Trains parked at Guw... believe the whole RBI ... has gone through a series ... Education Minister, Dr. ... new RTGS system will be av... dividends can simply return... on-tap TLTROs will have te... governor Shaktikanta Das a... governor Shaktikanta Das governor Shaktikanta Das (... may put spotlight on its... logo of Amazon is pictured... Medical staff collects swa... industry is financially... report has been drafted by...’s struggles with an ine... acquired Nest in 2014 a... rates today: Prices on MC... Hindustan Times comprehensive health insuran... hang their face masks...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
10 0 10

You have 10 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
60 12 72

Too many (12) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 12
Script URL Type,lm_subscription_v4,getBody_v12.js?v1.0.295

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page Blog

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-1466670-23 Excellent! the website implements Google Analytics.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (131) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 10,687
  Facebook Shares 835
  Facebook Comments 551
  Tweets 57
  LinkedIn 0

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (89/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
1,536th most visited website in the world.
153th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 -, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
13 years, 332 days old ( 1st registered on : 2006-11-29 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 33 days from today ( expires on : 2020-11-29 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 12 characters )

Domain Registrar : Net 4 India Limited

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2006-11-29 2006-11-29 2020-11-29
13 years, 332 days old 13 years, 332 days ago 0 years, 33 days from today
13 years, 332 days old

Domain is going to expire in less than a year time (0 years, 33 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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