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Excellent Practice30
Improvement Could be Made10
Critical Issues to Attend11
Oct 17, 2021 10:02 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 167 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • ...     38
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

courses   deals   dog   flights   loans   money   museum   tickets  

Money Saving Expert: Credit Cards, Shopping, Bank Charges, Cheap Flights and more

Words count: 12    Unique Words: 12    Length: 81 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Martin Lewis's free site saves you money. Beat the system on credit cards, shopping, special offers, mortgages, council tax, interest rate payments, freebies, loans, loopholes, best buys. Compare, read, discuss and be a Money Expert.

Words count: 35    Length: 235 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Money Saving Expert: Credit Cards, Shopping, Bank ...
Martin Lewis's free site saves you money. Beat the system on credit cards, shopping, special offers, mortgages, council tax, interest rate payments, ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accounts  bank  broadband  buy  calculator  cards  cheap  coronavirus  costs  cover  credit  deals  debt  discover  energy  free  guides  hellip  income  insurance  loans  martin  money  mortgage  pay  pension  pound  reclaim  refunds  remortgage  savings  shopping  student  tax  tickets  tips  tools  travel  tricks  ways 

Top 20 Keywords
Total Terms Count: 3,426

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
cheap 65 1.90%
insurance 55 1.61%
credit 50 1.46%
guides 48 1.40%
deals 47 1.37%
cards 45 1.31%
discover 40 1.17%
travel 40 1.17%
savings 38 1.11%
bank 37 1.08%
pound 33 0.96%
tax 30 0.88%
reclaim 30 0.88%
accounts 30 0.88%
mortgage 29 0.85%
hellip 27 0.79%
free 25 0.73%
loans 25 0.73%
money 21 0.61%
tips 21 0.61%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Most Popular Trending in last 20 mins
FREE weekly MoneySaving email
Coronavirus help Constantly updated guides covering the financial fallout of the pandemic
Deals & Shopping
Martin's Blog
Cards & Loans Guides and tools to help you manage your money
Reclaim £1,000s Guides and tools to help you get back money you're owed
Utilities & Phones Guides and tools to help you save on your household bills
Banking & Saving Guides to help you get the best returns on your money
Travel & Motoring Guides and tools to save you money on your travels
Insurance Guides and tools to help you get covered for less
Mortgages & Homes Guides and tools to help you buy, remortgage or sell your home
Shopping Guides and tricks to cut costs on your purchases
Income & Family Money-making tips and MoneySaving guides for students and kids


Credit Cards
Your Credit Score & Debt Help
Credit Cards & Loans Reclaiming
Gas, Electricity & Water
Broadband & TV
Mobile Phones
Council Tax & Government Grants
PPI, Banking & Finance Reclaiming
Tax Reclaiming
Parking Tickets & Transport Reclaiming
Shopping & Consumer Rights
Bank Accounts
Savings Accounts
Pensions & Investing
Banking & Savings Reclaiming
Mortgage Essentials
First-Time Buyers
Home Ownership & Renting
Holiday Essentials
Spending overseas
UK Transport
Travel Reclaiming
Car Insurance
Travel Insurance
Home Insurance
Life & Health Insurance
Top Deals
Popular Retailers
By Category
Tax & Benefits
Pensions & Future Planning
Boost your income
Budgeting & Debt Help
Funding Uni
Student Money
Broadband & Mobile
Uni Travel
Lateral flow tests to replace PCRs for vaccinated travellers 
Lateral flow tests to replace PCRs for vaccinated travellers 
The contactless card limit has risen to £100
The contactless card limit has risen to £100
Latest weekly email. Martin's energy crisis Q&A
Latest weekly email. Martin's energy crisis Q&A
‌Find out if you qualify for a free flu jab
‌Find out if you qualify for a free flu jab
‌Ryanair bans those who got Covid chargeback
‌Ryanair bans those who got Covid chargeback
Lloyds Bank wrongly declares customer DEAD
Lloyds Bank wrongly declares customer DEAD
Mortgage Best Buys tool
Mortgage Best Buys tool
Coronavirus Travel Rights
Coronavirus Travel Rights
Coronavirus Employee Help
Coronavirus Employee Help
Extra 15% off 'secret' Office shoe outlet
£12 1L bottle of Baileys
Top deals categories:
Martin: Employed aged under 22, or any age earning under £10,000? Get a hidden pay rise
Martin: Employed aged under 22, or any age earning under £10,000? Get a hidden pay rise
Best 0% Credit Cards
Best 0% Credit Cards
Balance Transfer Credit Cards
Balance Transfer Credit Cards
Council Tax Reclaiming
Council Tax Reclaiming
Cheap Energy Club
Cheap Energy Club
Broadband Unbundled
Broadband Unbundled
Cheap Flights
Cheap Flights
Cheap Train Tickets
Cheap Train Tickets
Remortgage Guide
Remortgage Guide
First-Time Buyers' Guide
First-Time Buyers' Guide
Student Loans Mythbusting
Student Loans Mythbusting
Make Money Online
Make Money Online
Cheap Energy Club
Credit Card & Loans Eligibility Calculator
Income Tax Calculator
Ultimate Mortgage Calculator
Cheap Mobile Finder
Credit Club
Compare Travel Money
Compare Broadband Deals


How this site works
More tools from
<B> (54)free weekly
Lateral flow tests
Lateral flow tests
risen to £100
risen to £100
Travel Rights
Travel Rights
Employee Help
Employee Help
15% off
Have your say
Balance Transfer
Balance Transfer
Council Tax
Council Tax
First-Time Buyers'
First-Time Buyers'
Buying Tips
Buying Tips
Student Loans
Student Loans
Make Money
Make Money
free weekly
<STRONG> (19)More coronavirus help
Popular Guides
Popular Guides
Popular Guides
Popular Guides
Popular Guides
Popular Guides
Popular Guides
Popular Guides
Popular Guides

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-gb Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.08 seconds - 428.39 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
4.90 s 0.04 s 0.03 s 0.01 s 2.74 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
34 Kb (34,271 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
34 Kb (34,271 bytes) 24 Kb (24,434 bytes) 10 Kb (9,837 bytes) 248.39 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
167 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 3 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
724 4 728

Too many links (728), it may be considered as spam!

Internal Links (link to pages within this domain) - 724
URL Anchor Text to main content email help email
https://blog.moneysavingexpert.comMartin's Blog's Videos Blog Hunters' Blog the site the latest Money Tips Ema... Policy Emails & Loans Bills & Reclaim & Savings & Homes & Shopping & Budgeting Cards Card Eligibility Calcul... transfer credit cards 0% credit cards card rewards credit cards more Eligibility Calculator personal loans car loans cost calculator unions loan calculator more Credit Score & Debt Help Club cards for bad credit to improve your credit sco... free credit report solutions card repayment calculat... more Cards & Loans Reclaimin... can I still reclaim? payday loans for free 75 refunds refunds loan overpayments more to Credit Cards & Loans, Electricity & Water Energy Club Pick Me A Tariff tools cheap gas and electricity mythbusting water bills more & TV broadband deals cheap broadband deals I need a TV licence? Sky costs down broadband speed more Phones Mobile Finder sim only deals mobile tips pay as you go Sim deals iPhone deals Samsung Galaxy deals more Tax & Government Grant... tax rebanding council tax'Severely mentally impaired' c... & energy government gr... more to Household Bills, Banking & Finance Reclaim... packaged bank accounts payday loans can I still reclaim? bank charges

External Links (link to pages on other websites) - 4
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
70 55 15

15 images do not have Alt values.

Image URL - 70
URL ALT Text menu open menu close Lewis - Cutting yo... flow tests to replace ... contactless card limit has... weekly email. Martin's ...‌Find out if you qualify for a...‌Ryanair bans those who got Co... Bank wrongly declares c... Best Buys tool Icon's home & car in...'s home & car in... cards.png.rendition.320.320.pngNew. Need to borrow? cards.png.rendition.320.320.pngNew. Need to borrow? Ryanair bans passenge... Ryanair bans passenge...'DO NOTHING. Don't swi...'DO NOTHING. Don't swi... card limit rising ... card limit rising ... you make £1,000+ by Xmas? you make £1,000+ by Xmas? Travel Rights Employee Help 15% off 'secret' Office ...£12 1L bottle of Baileys Café kids eat free Café kids eat free & Co 700g coffee for £... & Co 700g coffee for £... breakfast at Frankie & Be... breakfast at Frankie & Be...£24 Superdry prescription spec...£24 Superdry prescription spec... Employed aged under 22... 0% Credit Cards Transfer Credit Cards Delay Compensation Tax Reclaiming Energy Club Unbundled Savings Accounts Bank Accounts Flights Train Tickets Home Insurance Insurance Guide Buyers' Guide Online Shopping eBay and Second-Hand Buying... Loans Mythbusting Money Online

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
2 1 3

You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
10 4 14

Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://blog.moneysavingexpert.comMartin's Blog

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (56) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 9,261
  Facebook Shares 31,656
  Facebook Comments 6,280
  Tweets 1,184
  LinkedIn 429

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (93/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
14,421th most visited website in the world.
172th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
19 years, 136 days old ( 1st registered on : 2002-06-10 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 229 days from today ( expires on : 2022-06-10 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 21 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2002-06-10 2002-06-10 2022-06-10
19 years, 136 days old 19 years, 136 days ago 0 years, 229 days from today
19 years, 136 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 229 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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