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Excellent Practice35
Improvement Could be Made8
Critical Issues to Attend9
May 3, 2021 12:55 AM

Click To Re-generate Current Report

Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Move the 42 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • ...     186
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   careers   comics   courses   dog   museum   television   video  

Madison, WI | Breaking News and Sports |

Words count: 8    Unique Words: 8    Length: 52 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Read the latest Madison, and Dane County news. Get breaking news, events and information on Wisconsin sports, weather, entertainment, lifestyles and more.

Words count: 22    Length: 154 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Madison, WI | Breaking News and Sports |
Read the latest Madison, and Dane County news. Get breaking news, events and information on Wisconsin sports, weather, entertainment, lifestyles and more.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Wisconsin, WI, madison, weather, sports, entertainment, wisconsin badgers, wisconsin news, breaking news, politics, entertainment, dining, music, food, uw badgersfood, uw badgers

Words count: 21    Length: 178 characters    keyword phrases count : 16

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:69% (11/16)
wisconsin 0   (0%)
wi 0   (0%)
madison 0   (0%)
weather 0   (0%)
sports 0   (0%)
entertainment 0   (0%)
politics 0   (0%)
entertainment 0   (0%)
dining 0   (0%)
music 0   (0%)
food 0   (0%)
2 words:31% (5/16)
wisconsin badgers 0   (0%)
wisconsin news 0   (0%)
breaking news 0   (0%)
uw badgersfood 0   (0%)
uw badgers 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

ads  badgers  breaking  business  celebrity  dashboard  day  draft  edition  entertainment  history  homes  jobs  journal  lake  latest  local  logout  madison  mdash  member  monona  news  newsletter  obituaries  office  opinion  packers  people  photos  politics  power  rsquo  service  share  sports  subscribe  times  today  wisconsin 

Top 20 Keywords
Total Terms Count: 1,364

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
news 28 2.05%
madison 25 1.83%
wisconsin 18 1.32%
sports 12 0.88%
local 11 0.81%
journal 10 0.73%
badgers 9 0.66%
rsquo 8 0.59%
obituaries 8 0.59%
times 7 0.51%
photos 7 0.51%
entertainment 7 0.51%
today 6 0.44%
subscribe 6 0.44%
business 6 0.44%
draft 6 0.44%
jobs 6 0.44%
homes 6 0.44%
service 5 0.37%
packers 5 0.37%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Reset, restart: Madison-area businesses embrace new reality
Today in history: May 2


Retention of employees during pandemic has AMS poised for success
A new duck in town: Madison Mallards' rebrand has a vintage look
Man dies in UTV rollover crash in Dodge County, Sheriff's Office says
‘They might kill you, but they won’t eat you’ — Brian Gutekunst could use Ted Thompson’s advice amid Aaron Rodgers saga
Giannis Antetokounmpo scores 49 points as Bucks clip Nets
The Latest
Now hiring in Southern Wisconsin. Recently posted employment opportunities for job seekers
Southern Wisconsin neighbors: Obituaries for May 2
Power outages in Madison area were caused by raccoon getting into substation
Child care advocates see hope in Biden's American Families Plan, state budget proposal
'It feels good': Race around Lake Monona draws nearly 1,100 runners, brings positive vibes
2 people, 2 dogs displaced after house fire on Far East Side, Madison fire says
Real Estate & Open Houses
Local Events
Celebrity Birthdays: May 2
Photos: The Lake Monona 20K run and 5K run/walk
Photos: SpaceX astronaut crew returns to Earth in nighttime splashdown
Today in sports history: May 2
Nation & World
Trending topics
Local Businesses
Latest Local Offers
Print Ads
CAPITOL BANK - Ad from 2021-05-02
TULLYS 2 - Ad from 2021-04-30
Endodontic Specialists of Madison, S.C. - Ad from 2021-05-02
BREMER SALES - Ad from 2021-05-02
PORTA BELLA - Ad from 2021-04-30
MORGANS SHOES - Ad from 2021-05-02
CHALET SKI & PATIO - Ad from 2021-04-29
GULESSERIANS - Ad from 2021-05-03
CLARKS HOOVES & FEATHERS - Ad from 2021-04-29
Camelot Interiors, Inc - Ad from 2021-05-03


The oldest known whiskey is soon to be up for auction
Get $90 off your first box from Green Chef PLUS free shipping!
Win big with our Contests & Promotions newsletter!
Click here for the People's Choice Ballot
Photos: The Lake Monona 20K run and 5K run/walk
Report: Kenosha officer who shot Jacob Blake served 3-day suspension for loss of firearm
Know Your Madisonian: Madison Greenhouse Store owner and pup cultivate a space ‘full of life’
Sauk City man dies in crash in town of Roxbury, Dane County Sheriff's Office says
Southern Wisconsin neighbors: Obituaries for May 1
Gov. Tony Evers appoints educator, community organizer to Natural Resources Board
Gov. Tony Evers appoints new UW Regents, securing control of board long led by GOP appointees
Wisconsin pays off 36,000 utility bills for low-income households to avoid disconnection
Help for the needy? Packers’ 9-player draft class checks all the boxes
Packers continue adding offensive line depth on final day of NFL draft
Former Badgers OL Cole Van Lanen drafted by hometown Green Bay Packers
Buffalo Bills draft former Badger CB Rachad Wildgoose in sixth round
Steelers move up, take former Badger Isaiahh Loudermilk in fifth round of NFL Draft
4 Badgers sign with NFL teams after draft, including Jon Dietzen with Packers
Team chemistry the most important result from Badgers spring football practices
Travis Shaw's single in 11th sends Brewers past Dodgers
Alan Moore working on short stories, 5-volume fantasy series
Italian rapper accuses state TV of attempted censorship
Arizona town readies for tourists after 'Nomadland' movie
Jenner says transgender girls in women's sports is 'unfair'
Two arrested after trespassing near Prince Andrew's home
Tina Fey puts Sara Bareilles in a girl group and stirs vigorusly
Streaming Service Spotlight: Everything You Should Know About AMC+
Leaf through the pages of 9 nature-themed books
Mom Needs a New Floor
How much do you know about Mother's Day?
Striking oil here could be worth billions of dollars. Not everyone is happy
A Canadian oil firm thinks it has struck big. Some fear it could ravage a climate change hotspot
The Latest: Australia expands vaccinations to 50 and older
Devastating virus surge spreads impact into India's politics
Asian shares mostly lower; China, Japan closed for holidays
Leonard Pitts: Times these days when you simply must close your mind
Los Angeles Times: Banning menthol cigarettes is a racial justice issue
Madison needs a better shelter -- Susan Schmitz
Washington, D.C., deserves statehood -- Richard S. Russell
Tommy Thompson: Wisconsin needs investments in our universities
Italian hermit on island alone is leaving after 32 years
Family travel five: Iconic stops along Route 66
This is how a thunderstorm produces a tornado
Diagnosing ADHD: What parents need to know
Why so many people are skipping their second COVID shot — and why they shouldn't
Land Pro
Madison Children's Museum
Brunner Wire Products
StoneCraft Masonry & Design offers free estimates on all your installation and repair needs. Call today to schedule your free estimate - 920-563-3453
Add a Bamboo or Cork Floor!
Looking for a new place to live?
Sites & Partners
News Alerts
Badger Sports
Breaking News
<B> (2)
<I> (25)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.15 seconds - 460.07 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
9.86 s 0.08 s 0.07 s 0.02 s 5.52 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
69 Kb (69,011 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
69 Kb (69,011 bytes) 10 Kb (10,388 bytes) 59 Kb (58,623 bytes) 17.72 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
42 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site

URL Rewrite
Non SEO Friendly URLs*&t=article,collection,link&fl=promotion&s=start_time&sd=desc&nk=#app-only,link&fl=promotion&s=start_time&sd=desc&nk=#app-only

You may use url rewrite techniques to make these 12 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 166 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
328 22 350

Too many links (350), it may be considered as spam!

Internal Links (link to pages within this domain) - 328
URL Anchor Text to main content In a Member a Member items Times State Journal & Regional Tip a story Obituaries*&t=article,collectionFind an Obituary School Calendar & Dining & Film Guide & Puzzles's Guides & Cooking & Garden Finance tip a story a photo and Field Ave. Studios Archives Ads
http://circulars.madison...utm_source=flipp&utm_medium=ham_menuCirculars & Sell an Ad for Sale for Rent Directory notices Ads Ads Subscription Digital Subscription sign-up a Member Us Full Access Center Apps Live Radar of Service Policy

External Links (link to pages on other websites) - 22
URL Anchor Text video Edition
http://madisoncaptimes.wi.newsmemory.comCap Times E-Edition State Journal E-Edit...
http://madison.secondstr...21-Madisoncom-Peoples-Choice-Awards/Click here for the People's Ch... Us 34, Oswego, IL 60543 N Hamilton St, Madison, WI... Grove St, Elroy, WI 53929
https://subscriberservic...ccountStatus.aspx?Domain=madison.comCustomer service: 800-362-8333 here
https://bloxcms.comBLOX Content Management System

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
6 4 2

2 images do not have Alt values.

Image URL - 6

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
4 1 5

You have 4 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
63 25 88

Too many (25) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 25
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page Edition

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (104) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 499
  Facebook Shares 1,831
  Facebook Comments 568
  Tweets 10
  LinkedIn 118

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
87 Excellent! the website has a good Child Safe Score (87/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
39,518th most visited website in the world.
9,399th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (95 -,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
26 years, 130 days old ( 1st registered on : 1994-12-30 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 233 days from today ( expires on : 2021-12-28 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 11 characters )

Domain Registrar : Tucows Domains Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-12-30 1994-12-30 2021-12-28
26 years, 130 days old 26 years, 130 days ago 0 years, 233 days from today
26 years, 130 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 233 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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