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Excellent Practice30
Improvement Could be Made10
Critical Issues to Attend11
Feb 27, 2021 02:20 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Speed up your website.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 15 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • ...     37
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   dog   museum   pictures   planet   science   television  

Magnum Photos | Iconic images, authentic visual storytelling

Words count: 7    Unique Words: 7    Length: 60 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Magnum Photos has visually documented most of the world’s major events and personalities since the 1930s covering society, politics, events and conflict

Words count: 23    Length: 154 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Magnum Photos | Iconic images, authentic visual ...
Magnum Photos has visually documented most of the world’s major events and personalities since the 1930s covering society, politics, events and conflict

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

alec  allah  arts  bieke  books  bruce  capa  cristina  culture  depoorter  digest  editions  february  gilden  image  khalik  learn  limited  magnum  making  middel  newsroom  parke  photographers  photography  photos  posters  practice  prints  reviews  rsquo  set  shop  signed  soth  stories  storytelling  theory  visual  work 

Top 20 Keywords
Total Terms Count: 1,763

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
magnum 64 3.63%
arts 60 3.40%
culture 58 3.29%
newsroom 56 3.18%
practice 45 2.55%
theory 43 2.44%
photographers 24 1.36%
prints 23 1.30%
rsquo 21 1.19%
stories 21 1.19%
photos 16 0.91%
editions 14 0.79%
books 13 0.74%
image 13 0.74%
making 11 0.62%
posters 11 0.62%
digest 10 0.57%
khalik 8 0.45%
allah 8 0.45%
soth 8 0.45%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Diary of a Pandemic
Magnum Photos on COVID-19
More themes
Most Shared


Magnum news and updates direct to your inbox


Satanists, Surfers, Hippies and Radicals: Dennis Stock’s California Trip
Palermo Gilden
Sleeping By The Mississippi
Magnum Photos: Archive Review Update
A Journey of Discovery, and a Work Ever in Progress
The Parameters of Our Cage
Andy Warhol and the Camera
I Walk on Water: Khalik Allah’s Documentary Poem
The Illusion of an Everlasting Summer
JFK for President
American Geography
Boa Noite Povo
The Symbolic Construction of a Territory Where Violence Penetrates All
The Glamor of the Department Store
The Crimson Line
Glitter: Through Magnum Images
Rafal Milach on the Use of Visual Metaphors to Deconstruct the System
On Book-making and Editing: A Discussion with Aperture’s Lesley A. Martin
Hiding from Baba Yaga
A Brief History of California’s Wildfires
From the Arab Spring to Tunisia’s Neglected Mining Towns
Bieke Depoorter: Chance Encounters
A New Year
Approximate Joy: How Christopher Anderson’s imagined future shaped a vision of the present
Peter van Agtmael on Witnessing the Storming of the US Capitol
Making the Image: Yakuza by Bruce Gilden
A Statement from Magnum Photos: January 5, 2021
John Morris on Photo Editing
Magnum On Set: The Crucible
Inside the World of a Photobook Publisher
Making the Image: Che Guevara by René Burri
La Chambre
The Real in the Unreal
The Christmas Tree Bucket
Christmas Lights: The Garish and Gleeful
A Statement from Magnum Photos: 22 December, 2020
By the Light of the Moon
“What people face every day on the island is shameful”
The Spirit of the Game
The Camera Itself is Merely a Tool
The Benefits of Mentors—and What Mentoring Can Bring to Your Work
Winter: A Season of Visual Contrasts
Making the Image: Werner Bischof’s Snow-Draped Meiji Shrine
Daleside: Static Dreams
The Lure of Pleasure
The Magnum Holiday Gift Guide, 2020
The Lost Head & the Bird
Alec Soth’s Notes on the Making of His Book, Niagara
The Trench Coat: Through Magnum Images
Magnum Editions Posters
Déjà Vu in Houston’s Third Ward
Bruno Barbey: 1941 – 2020
Robert Capa: Death in the Making
Three Essential Ingredients for a Successful Grant Application
The 2020 Presidential Election, Through the Eyes of Magnum Photographers
Magnum Online Portfolio Reviews
Considering an Election
America in Crisis: Revisited
Through the Window
Alex Majoli on Artists and the Rewards of Environmental Portraiture
Tar Beach
The Misfits: Story of a Shoot
Reading: The Gratification of Watching Others Absorbed
“He is not a photographer of jazz, he is a jazz photographer”
Hannah Price on Identity, Projections and Distortions
I’m Warning You: Rafal Milach on the Orban Wall
For The Sake of Calmness
Hafiz: Guardians of the Qur’an
Television and the Presidential Debate
TV Shots
Magnum Photos’ Collaboration with the International Red Cross and Red Crescent Museum
Fall: A Photographic Appreciation
Magnum On Set: High Society
I carry Her photo with Me
Photography in Times of Restricted Movement
Quarantine Conversations: Stuart Franklin and Alex Majoli
The Making of Icons
Die Vier Hoeke: Inside the four corners of the South African prison system
Magnum On Set: The Alamo
The Camera Ministry of Khalik Allah
Broken Manual: Alec Soth in Conversation with Aaron Schuman
On Antiracism, Resisting Fascism, and Policing in London
Central Park
Mexico Retold
The Magnum Digest: February 26, 2021
Diary of a Pandemic: March 26, 2020
Diary of a Pandemic: April 3, 2020
Diary of a Pandemic: April 11, 2020
I’m Starting to Feel the Pain
“Life Has Changed Here Because of Corona. I Am Trying to Document That”
On Photobooks • 11 Stories
The Golden Age of the Photobook
Visual Storytelling and Independent Publishing: An Interview with Yumi Goto
Magnum Contact Sheets • 17 Stories
Making the Image: Che Guevara by René Burri
Making the Image: Jonas Bendiksen’s Crashed Satellite
Protest • 20 Stories
Native Voice: The Dakota Access Pipeline Protest
Reflecting on Turkey’s Gezi Park Protests, Five Years On
Dennis Stock
Bruce Gilden
Alec Soth
Mark Power
Alec Soth
Magnum Photographers
Khalik Allah
Alessandra Sanguinetti
Cornell Capa
Matt Black
Cristina de Middel
Yael Martínez
Trent Parke
Rafal Milach
Nanna Heitmann
Zied Ben Romdhane
Bieke Depoorter
Christopher Anderson
Peter van Agtmael
Bruce Gilden
Magnum Photographers
Inge Morath
Rene Burri
Raymond Depardon
Cristina de Middel
Trent Parke
Enri Canaj
Trent Parke
Alex Webb
Werner Bischof
Lindokuhle Sobekwa
Martin Parr
Sohrab Hura
Alec Soth
Colby Deal
Bruno Barbey
Robert Capa
Susan Meiselas
Inge Morath
Guy Le Querrec
Hannah Price
Rafal Milach
Newsha Tavakolian
Sabiha Çimen
Harry Gruyaert
Dennis Stock
Lindokuhle Sobekwa
Herbert List
Magnum Photographers
Stuart Franklin
Mikhael Subotzky
Magnum Photographers
Khalik Allah
Alec Soth
Magnum Photographers
Bruce Davidson
Jérôme Sessini
Antoine d’Agata
Sohrab Hura
Lindokuhle Sobekwa
Magnum Photographers
Magnum Photographers
Rene Burri
Jonas Bendiksen
Larry Towell
Emin Özmen
Herbert List
Tim Hetherington
Burt Glinn
Magnum Photographers
Magnum Photographers
Magnum Photographers
Eve Arnold
Dennis Stock
Thomas Hoepker
Henri Cartier-Bresson
Alessandra Sanguinetti
Micha Bar Am
Susan Meiselas
Susan Meiselas
Magnum Photographers
Cristina de Middel
Thomas Dworzak
Magnum Photographers
Peter Marlow
Robert Capa
Robert Capa
Magnum Photographers
Constantine Manos
Bruce Gilden
Khalik Allah
Cornell Capa
Cristina de Middel
Yael Martínez
Mark Power
Nanna Heitmann
Bieke Depoorter
Christopher Anderson
Constantine Manos
Cristina de Middel
Diary of a Pandemic
Magnum Photos on COVID-19
More themes
Most Shared

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
14.30 seconds - 1.72 Kb/s

The loading speed is too slow, and it take more than 5 seconds!

Estimated loading time for different internet connections
Optical Fibre
3.52 s 0.03 s 0.02 s 0.01 s 1.97 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
25 Kb (24,650 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
25 Kb (24,650 bytes) 14 Kb (13,733 bytes) 11 Kb (10,917 bytes) 125.79 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
15 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
321 7 328

Too many links (328), it may be considered as spam!

Internal Links (link to pages within this domain) - 321
URL Anchor Text & Culture & Practice Digest and social extremes... de Middel's Boa Noite... with Aperture’s Le... the elusiveness of a ‘formu... Black's American Geograph... 6-year project on the US's g... Home Editions Highlights Books Books Books Edition Books with Prints Books Sheet Prints Distro Editions Prints Prints Prints Edition Stamped Editions Highlights Posters Posters Collection Posters Posters Posters Sheet Print: Plants We... Bischof and Vintage Poste... Photographers Prints Prints Prints Prints Prints Edition Stamped Editions Editions Stamped Fine Prints Estate Stamped Fine Prints Edition Fine Prints Limited Edition Fine Print... Fine Prints Signed Fine Prints with Magnum Workshops Workshops Practice Series: ... Portfolio Reviews Documentary and Photo... Courses Courses Art of Street Photography Soth: Photographic Storyt... Depoorter: Chance Encoun... Practice Series Portfolio Reviews Depoorter: Chance Encoun... trust with subjects in t... Soth: Photographic Storyt... 5+ hours of advice Art of Street Photography how to tackle the street...

External Links (link to pages on other websites) - 7
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
19 6 13

13 images do not have Alt values.

Image URL - 19
URL ALT Text Photos Photos Photos

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
1 5 6

Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
35 25 60

Too many (25) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 25
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-19305655-6 Excellent! the website implements Google Analytics.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (30) linked to your site could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 6,083
  Facebook Shares 5,758
  Facebook Comments 1,553
  Tweets 53
  LinkedIn 70

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (89/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
101,689th most visited website in the world.
37,369th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 359 days old ( 1st registered on : 1997-03-06 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
2 years, 5 days from today ( expires on : 2023-03-06 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info ( 16 characters )

Domain Registrar :, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-03-06 1997-03-06 2023-03-06
23 years, 359 days old 23 years, 359 days ago 2 years, 5 days from today
23 years, 359 days old

Domain Name Servers used by
DNS Name IP Address

Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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