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Excellent Practice31
Improvement Could be Made10
Critical Issues to Attend10
Apr 11, 2021 11:07 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 24 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • ...     24
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

athletic   careers   photos   science   technology   television   video   wars  

The Morning Call | Lehigh Valley & Allentown PA News, Weather, Business & Sports - The Morning Call

Words count: 14    Unique Words: 11    Length: 99 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Call 2
Morning 2
The 2

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Lehigh Valley news, Allentown news, Bethlehem news, Easton news, Poconos news, Quakertown news and Pennsylvania news from The Morning Call.

Words count: 20    Length: 139 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Morning Call | Lehigh Valley & Allentown PA News, ...
Lehigh Valley news, Allentown news, Bethlehem news, Easton news, Poconos news, Quakertown news and Pennsylvania news from The Morning Call.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advertisement  allentown  apr  arrested  baby  breaking  business  coronavirus  covid  decor  games  high  hospitalizations  lehigh  links  morning  names  nazareth  news  office  opened  pennsylvania  photos  police  popular  programs  retail  rising  rsquo  school  shootings  softball  sports  stacker  time  turkey  update  valley  vehicle  win 

Top 20 Keywords
Total Terms Count: 719

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
news 19 2.64%
apr 18 2.50%
lehigh 16 2.23%
valley 15 2.09%
police 12 1.67%
rsquo 10 1.39%
morning 8 1.11%
allentown 7 0.97%
sports 6 0.83%
breaking 6 0.83%
pennsylvania 5 0.70%
covid 5 0.70%
turkey 5 0.70%
baby 5 0.70%
hospitalizations 4 0.56%
names 4 0.56%
vehicle 4 0.56%
links 4 0.56%
win 4 0.56%
decor 4 0.56%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Home page


Hideki Matsuyama wins the Masters to become the 1st men’s major champion from Japan
Wilson police investigate vehicle thefts, possible links to a man arrested in Delaware County
Join us for live Q&As with the Allentown mayoral candidates this week
Pennsylvania turkey farm cited in federal public health alert of ground turkey linked to salmonella
COVID-19 hospitalizations are rising again in the Lehigh Valley. This time, it’s more younger people
High school softball notebook: Is it finally Freedom’s time to win a championship?
Retail Watch: Brighten up your abode with help from new Nazareth home decor shop
One large Lehigh Valley company says vaccinated workers can return to the office soon. Will others follow suit?
Lehigh Valley Phantoms’ weekend games called off due to COVID-19 issues
Breaking news  See more Breaking news  articles
Galleries See more Galleries articles
Here's how to get updates from The Morning Call on your smart speaker
Free Fun & Games
Sports See more Sports articles
Go Guide See more Go Guide articles
Local See more Local articles
Reader Rewards
Popular Now
Opinion See more Opinion articles
Business See more Business articles
Pennsylvania See more Pennsylvania articles
Nation/World See more Nation/World articles
Food & Drink See more Food & Drink articles
Retail Watch See more Retail Watch articles
L.V. Music See more L.V. Music articles
The Morning Call Store
National health and fitness news
Consumer Reviews See more Consumer Reviews articles
Marijuana See more Marijuana articles
Autos See more Autos articles
In Case You Missed It


PICTURES: Historic photos of PPL building construction
<B> (7)| Subscriber Exclusive
| Subscriber Exclusive
| Subscriber Exclusive
| Subscriber Exclusive
-Shop Eagles Masks Now
-Shop Now
-Shop Now
<I> (3)Hey Google, talk to The Morning Call
Alexa, open The Morning Call

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.38 seconds - 351.26 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
19.07 s 0.15 s 0.13 s 0.04 s 10.68 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
133 Kb (133,477 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
133 Kb (133,477 bytes) 6 Kb (5,521 bytes) 128 Kb (127,956 bytes) 4.31 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
24 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 5 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
358 18 376

Too many links (376), it may be considered as spam!

Internal Links (link to pages within this domain) - 358
URL Anchor Text to content Valley News Guide Reviews°F News Market Guide Headlines & Games & Courts two fatal police sho... & Courts two fatal police sho... Hall M. Wojcik Sports Matsuyama wins the Mast... & Courts police investigate vehi... Merlin News us for live Q&As with the... News turkey farm cited... Salamone hospitalizations are ... Greiss coronavirus updat... popular baby names for ba... School Sports school softball notebook:... Groller Watch Watch: Brighten up your... Kneller bliss: First Lehigh Va... large Lehigh Valley compan... Harris News Valley Phantoms’ weeken... Salamone news  See more Break... hospitalizations are ... school softball notebook:... turkey farm cited... Easton man bites offic... police investigate vehi... executive will speak o... Police say catalytic c... With doubles, home r... See more Galleries a...{flex-shrink:0;... Go Virtual |PHOTOS{flex-shrink:0;... vs. Lafayette football{flex-shrink:0;... and Vintage Barn Sa...{flex-shrink:0;... Home Decor opens in Naza... Us's how to get updates from... & Courts police investigate vehi... Merlin bliss: First Lehigh Va... Kneller View: Why mental health p... Valley Flashback April ... Valley business casualt... Kneller

External Links (link to pages on other websites) - 18
URL Anchor Text
http://mcallcommunity....Readers%20Choice%202/mobile/index.htmlReaders' Choice 2020
https://www.fanatics.c...tm_source=Impact&utm_medium=affiliatesStay Safe! -Shop Eagles Masks ...
https://www.chicagotribune.comChicago Tribune Baltimore Sun Sentinel of Fla. Press of Va. Daily Meal York Daily News Sentinel Courant Virginian-Pilot 1847 Policy of Service CallArchives

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
106 105 1

1 images do not have Alt values.

Image URL - 106
URL ALT Text two fatal police sho... Matsuyama wins the Mast... police investigate vehi... us for live Q&As with... turkey farm cited... hospitalizations are ... popular baby names for ba... school softball notebook:... Watch: Brighten up your... large Lehigh Valley compan... Valley Phantoms’ weeken... Go Virtual |PHOTOS vs. Lafayette football and Vintage Barn Sa... Home Decor opens in Naza...'s how to get updates... police investigate vehi... bliss: First Lehigh Va... View: Why mental health p... Valley Flashback April ... Valley business casualt... 5 things to do in the Lehi... Watch: Brighten up your... IRS owes more than 50,000 ... 2021 guide to the Lehigh V... vaccinations: What to do... Where have Lehigh Valley ... Valley home prices are ... Valley home prices are ... Valley home prices are ... Valley home prices are ... Valley home prices are ... Valley home prices are ... Valley home prices are ... Valley home prices are ... Valley home prices are ... Valley home prices are ... Valley Flashback April ... bliss: First Lehigh Va... beer! Sam Adams to give a..., full-capacity concerts t...‘Taste of the world’: Bethlehe... View: Why mental health p... View: Why mental health p... View: Why mental health p... of the ‘new PPL’ says Alle... drug treatment ce... grades spiked this yea... years after 14-year-old Gr... React: Will using more... beer! Sam Adams to give a...‘Taste of the world’: Bethlehe... food specials, givea... restaurant coming ... Beer Day! Celebrate w...’s how to get the most out... opening newest Lehigh Val... more vendors, offering fl... preview: Grammy winner... new music of the week inc... new music of the week inc... new music of the week inc... new music of the week inc... Morning Call Podcast: Has ... Historic photos of P... your mental health... states across America overdoses soar, feds make i... with the highest cancer... or postpartum Black w... Workouts at home can ... respiratory therapist c... garden tools for beginner... pressure washers vs. ... headphones are best for ... bug zapper should you ge... nasal spray for seasonal ...’s Day 2021 gifts marijuana sales soared ... lawmakers seek to add... stocks fly higher aft... Year’s Day should have bee... calls for legalizing mar... county officials begi... plans to sell 2 fully el... review: 2021 Mercedes A35... most affordable new SUVs f... Should you disable... consumers need to know ab... to get the best towing veh... Easton, a baker with autism... coronavirus cases and deat... Pennsylvania coronavirus ... are Pa. coronavirus case... Planning Commission ... Where coronavirus is in P... coronavirus updat... School District eyei... that gun background c... View by criminal defense ...‘They fleeced workers to put m... coronavirus updat... School District admi... business, 3 apartments damag... the ‘botanic boom’: Great...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
108 3 111

You have 108 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
92 10 102

Too many (10) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 10
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page Valley News York Daily News

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (68) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,127
  Facebook Shares 1,617
  Facebook Comments 1,440
  Tweets 0
  LinkedIn 121

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
58,608th most visited website in the world.
16,310th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (4 -,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
26 years, 315 days old ( 1st registered on : 1994-06-28 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
2 years, 47 days from today ( expires on : 2023-06-26 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info ( 9 characters )

Domain Registrar : GoDaddy Corporate Domains, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-06-28 2021-02-16 2023-06-26
26 years, 315 days old 0 years, 81 days ago 2 years, 47 days from today
26 years, 315 days old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (9 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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