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Excellent Practice29
Improvement Could be Made13
Critical Issues to Attend10
Jan 19, 2021 05:12 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Create RSS feed for your site.
  • ...     45
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

प्रमुख पहल | भारत सरकार, शिक्षा मंत्रालय

Words count: 15    Unique Words: 14    Length: 104 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Education plays a significant and remedial role in balancing the socio-economic fabric of the Country. Since citizens of India are its most valuable resource, our billion-strong nation needs the nurture and care in the form of basic education to achieve a better quality of life. This warrants an all-round development of our citizens, which can be achieved by building strong foundations in education. In pursuance of this mission, the Ministry of Education (MoE) was created on September 26, 1985, through the 174th amendment to the Government of India (Allocation of Business) Rules, 1961. Currently, the MoE works through two departments: 1)Department of School Education & Literacy 2) Department of Higher Education

Words count: 106    Length: 720 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
प्रमुख पहल | भारत सरकार, शिक्षा मंत्रालय
Education plays a significant and remedial role in balancing the socio-economic fabric of the Country. Since citizens of India are its most valuable ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Home, Ministry, Ministry of Education, MoE, School Education, School, Education, Shala Gunvatta, Shala, Gunvatta, Education, , Education Ministry, Ministry of Education Government of India, Shastri Bhawan

Words count: 25    Length: 204 characters    keyword phrases count : 14

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:57% (8/14)
home 0   (0%)
ministry 7   (0.39%)
moe 3   (0.17%)
school 11   (0.62%)
education 28   (1.58%)
shala 2   (0.11%)
gunvatta 2   (0.11%)
education 28   (1.58%)
2 words:29% (4/14)
school education 39   (2.20%)
shala gunvatta 4   (0.23%)
education ministry 35   (1.97%)
shastri bhawan 5   (0.28%)
3 words:7% (1/14)
ministry of education 35   (1.97%)
6 words:7% (1/14)
ministry of education government of india 48   (2.71%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

allahabad  appointment  bhopal  block  building  campus  central  chennai  council  december  delhi  director  education  floor  gandhi  hyderabad  iim  iit  india  indian  institute  jharkhand  kolkata  madhya  management  ministry  national  ndash  nit  pradesh  punjab  road  school  science  sector  technical  technology  training  university  zwj 

Top 20 Keywords
Total Terms Count: 1,773

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
institute 92 5.19%
indian 53 2.99%
technology 51 2.88%
university 49 2.76%
national 45 2.54%
nit 33 1.86%
delhi 31 1.75%
education 28 1.58%
iit 21 1.18%
road 21 1.18%
central 20 1.13%
management 20 1.13%
iim 19 1.07%
pradesh 17 0.96%
campus 12 0.68%
school 11 0.62%
appointment 10 0.56%
december 9 0.51%
bhopal 9 0.51%
building 9 0.51%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




प्रमुख पहल
चर्चा में
शिक्षा मंत्रालय के बारे में
हमारा अनुसरण इस पर कीजिये:


नागरिक एंगेजमेंट
<I> (7)
<STRONG> (1)समर्थन करता है:

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
hi Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.31 seconds - 22.65 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Optical Fibre
4.24 s 0.03 s 0.03 s 0.01 s 2.37 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
30 Kb (29,675 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
30 Kb (29,675 bytes) 30 Kb (29,552 bytes) 0 Kb (123 bytes) 24,026.02 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
6 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
IP address of the site is forwarded to, instead of to its domain name site

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 8 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 21 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
83 236 319

Too many links (319), it may be considered as spam!

Internal Links (link to pages within this domain) - 83
URL Anchor Textमुख्य सामग्री पर जाएंनेवीगेशन पर जाएंस्क्रीन रीडर का उपयोगहिन्दीमंत्रालय के बारे मेंसांवैधानिक प्रावधानसंगठन संरचनामौलिक अधिकारकार्य आबंटन नियमावलीउच्‍चतर शिक्षास्कूल शिक्षा और साक्षरतानीति संबंधी पहलनागरिक संहिताअधिनियम और नियमावलीसलाहकार निकायकेंद्रीय शिक्षा सलाहकार बोर्डमहत्‍वपूर्ण दिवसयोजनाएंकौन क्या हैउच्‍चतर शिक्षादस्तावेज़ और रिपोर्टेंसांख्यिकीसंस्थाएँस्‍कूल शिक्षा और साक्षरताउच्चतर शिक्षाऑडियोफोटो गैलरीअद्यतन सूचनापरिपत्रप्रेस विज्ञप्तिविज्ञापनउपलब्धियांनागरिक एंगेजमेंटप्रगयता : डिजिटल शिक्षा के लिए...आई एस बी एननिविदाएं for Scientific and ... Hindi Directorateअधिक योजनाएंसिंहावलोकनसांवैधानिक प्रावधानकार्य आबंटन नियमावलीनीति संबंधी पहलनागरिक संहितासंगठन संरचनासलाहकार निकायमहत्‍वपूर्ण दिवसयोजनाएंकौन क्या हैनिबंधन और शर्तेंगोपनीयता नीतिसर्वाधिकार नीतिहाइपरलिंक नीतिखंडनसंबंधित कड़ीअभिगम्यता विवरणप्रतिक्रियासाइटमैपहमसे संपर्क करेंसहायतावेब सूचना प्रबंधक

External Links (link to pages on other websites) - 236
URL Anchor Textदूरभाष निर्देशिकामंत्रीविभागस्कूल शिक्षा और साक्षरतामल्टीमीडियायूट्यूब चैनलडैशबोर्डशिक्षक पर्वगांधीजी की १५०वीं जयंतीएक भारत श्रेष्ठ भारतनागरिक कर्त्तव्य पालन अभियानस्वच्छ भारत स्वच्छ विद्यालयएफआईटी इंडियाकोविड-१९ कैंपेन Water Awrads 2020 Minister’s Research Fell... Bag Policy 2020 regarding fake joinin... for the post of Di... Education Minister virtu... of Director of III... materials to mainstream Co... for Out of School C... Whereas, University of ... of Vigilance Awaren... Guidelines for phased reop... Assistance for Appoi... Government Scholarship... No. F.9-3/2017-U... F.9-51/2004-U.3 ... F.9-46/20O4-U.3 ... F.9-42/2005-U3(A... F.9-37/2004-U.3(... Education Minister virtu... criteria of 75 % i... addresses at the centenary ... for the post of Di... of Director of III... of Director of III... of new Vice-Chance... of Director, one e... for the post of Di... of Vice-Chancellor... of Vice-Chancellor... Summary for the Cabine...नवंबर, 2020 के माह के लिए मंत्... summary for the Cabine... Summary for the Cabine... Summary for the Cabine... by EduMinOfIndia of Human Resource Dev...भारत में अध्ययनप्रेस सूचना ब्यूरोट्रांसफॉर्मिंग इंडिया - डीडी न... Gandhi Central Univers... Institute of Informatio... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Institute of Technolo... Dwarka Prasad Mishra In... Institute of Informatio... Institute of Informatio... Institute of Informatio... Institute of Technology... Institute of Technology... Institute of Technology...

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
47 47 0

Excellent! all images are associated with an ALT value.

Image URL - 47
URL ALT Text Text Text Text Competition Water Awards 2020 2020 Campaignस्कूल शिक्षा विभागउच्चतर शिक्षा विभागशिक्षा मंत्रीशिक्षा राज्य मंत्री Education Policy 2020राष्ट्रीय शिक्षा नीति 2020गांधीजी की १५०वीं जयंतीएक भारत श्रेष्ठ भारतनागरिक कर्त्तव्य पालन अभियानस्वच्छ भारत स्वच्छ विद्यालयएफआईटी इंडियाकोविड-१९ कैंपेन Years of Indian Constitutio... Media Hub Grievancesछात्रवृत्तिभारत कोड पोर्टलसमग्र शिक्षा अभियानमध्याह्न भोजनराष्ट्रीय उच्चतर शिक्षा अभियान to Information Services for Voters Information Manager Conference on e-Gover... Government Data Platform ... India Awards 2016 - Pl... Certificate XHTML 1.0 Transitional CSS!

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
7 4 11

Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type stylesheettext/css stylesheettext/css,300,700stylesheettext/css

Scripts Block In Same Page Links to External Script Files Total
20 12 32

Too many (12) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 12
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Pageट्रांसफॉर्...

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (30) linked to your site could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 419
  Facebook Shares 443
  Facebook Comments 114
  Tweets 97
  LinkedIn 3

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (81/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
103,215th most visited website in the world.
25,441th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
8 years, 232 days old ( 1st registered on : 2012-06-01 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
-1 years, -14 days from today ( expires on : 2021-01-06 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Info ( 11 characters )

Domain Registrar : INRegistry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2012-06-01 2012-06-01 2021-01-06
8 years, 232 days old 8 years, 232 days ago -1 years, -14 days from today
8 years, 232 days old

Domain Name Servers used by
DNS Name IP Address
ns2.nic.in164.100.10.18 NOT EXIST)

Domain is going to expire in less than a year time (-1 years, -14 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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