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barnesandnoble.com favicon barnesandnoble.com

Excellent Practice31
Improvement Could be Made10
Critical Issues to Attend10
Jun 10, 2020 04:33 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • ...     502
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   comics   movies   museum   shop   television   tickets   video  

Title
Online Bookstore: Books, NOOK ebooks, Music, Movies & Toys | Barnes & Noble®

Words count: 11    Unique Words: 11    Length: 77 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Barnes & Noble’s online bookstore for books, NOOK ebooks & magazines. Shop music, movies, toys & games, too. Receive free shipping with your Barnes & Noble Membership.

Words count: 24    Length: 169 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Online Bookstore: Books, NOOK ebooks, Music, Movies & ... www.barnesandnoble.com/
Barnes & Noble’s online bookstore for books, NOOK ebooks & magazines. Shop music, movies, toys & games, too. Receive free shipping with your Barnes & Noble ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

add  barnes  bestsellers  blog  book  browse  classics  club  collectibles  coming  coupons  deals  ebooks  editions  excerpt  exclusives  free  games  gift  kids  magazines  movies  music  noble  nook  read  releases  rsquo  sale  series  shop  special  store  teen  time  toys  trend  values  wishlist  years 

Top 20 Keywords
Total Terms Count: 2,158

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
book 86 3.99%
add 47 2.18%
wishlist 47 2.18%
read 44 2.04%
nook 39 1.81%
excerpt 30 1.39%
shop 27 1.25%
kids 25 1.16%
special 17 0.79%
deals 16 0.74%
bestsellers 16 0.74%
games 14 0.65%
collectibles 13 0.60%
sale 12 0.56%
values 12 0.56%
music 12 0.56%
gift 12 0.56%
toys 11 0.51%
noble 11 0.51%
series 11 0.51%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
11113001301300152

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
FIND YOUR PLACE AT B&N'S ONLINE BOOKSTORE

<H2>

(11)
Books to Start a Conversation
B&N Top 100 Books
Bookseller Favorites
YA Must-Reads: Buy One, Get One 50% Off
Read Before You Stream
Free Curbside Pickup for Online Orders
B&N Services
Shipping
NOOK
About Us
Quick Help

<H3>

(13)
Buy 1, Get 1 50% Off
Read for Free, Now on Serial Reads
Read Comfortably, Day or Night
New & Used Textbooks
Shop Collectible Single Issue Print Magazines
Return to Panem
New Releases
Creative Ways to Spend Time
Putting the Pieces, Together, Together
Practice Daily Mindfulness
30% Off New Releasesand Bestsellers
Experience the Music You Love
Save Big on Thousands of Items
<H6>
(13)
Mix & Match Hundreds of Books
Discover NOOK GlowLight® 3, now featuring Night Mode.
Suzanne Collins is back with a new Hunger Games prequel
Find Your New Favorites
Find the latest & all-time greatest on Vinyl!
Books, Toys, Games and much more.
<U> (13)Shop Now
Start Reading
Shop Now
Shop Now
Shop Now
Shop Now
Explore Now
Shop Arts & Crafts
Shop Puzzles
Shop Now
Shop Now
Shop Now
Shop Now
<STRONG> (1)Uh-oh, it looks like your Internet Explorer is out of date.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
45

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.06 seconds - 800.28 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
6.86 s 0.05 s 0.05 s 0.01 s 3.84 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
48 Kb (48,017 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
48 Kb (48,017 bytes) 16 Kb (16,134 bytes) 32 Kb (31,883 bytes) 50.60 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
9 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.barnesandnoble.com/ and http://barnesandnoble.com are resolved to the same url :https://www.barnesandnoble.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://barnesandnoble.com/w/noo...10-inch-barnes-noble/1129812184?ean=9780594827917
http://barnesandnoble.com/w/noo...ht-plus-barnes-noble/1130954407?ean=9780594829720
http://barnesandnoble.com/w/ref...light-3-barnes-noble/1127329365?ean=9780594777137
http://barnesandnoble.com/w/ref...light-3-barnes-noble/1127329365?ean=9780594918271
http://barnesandnoble.com/w/books/1300305580?ean=9780594777137
http://barnesandnoble.com/b/boo...biography-teens/_/N-29Z8q8Z1a6x?showMoreIds=10008
http://barnesandnoble.com/b/boo...sy-teen-fiction/_/N-29Z8q8Z1a12?showMoreIds=10008
http://barnesandnoble.com/b/boo...ns/teen-fiction/_/N-29Z8q8Z19zn?showMoreIds=10008
http://barnesandnoble.com/b/boo...s/history-teens/_/N-29Z8q8Z19ro?showMoreIds=10008
http://barnesandnoble.com/b/boo...rs-teen-fiction/_/N-29Z8q8Z1a1y?showMoreIds=10008
http://barnesandnoble.com/b/boo...ce-teen-fiction/_/N-29Z8q8Z1a48?showMoreIds=10008
http://barnesandnoble.com/b/boo...on-teen-fiction/_/N-29Z8q8Z1a5h?showMoreIds=10008
http://barnesandnoble.com/b/boo...tionships-teens/_/N-29Z8q8Z1a7g?showMoreIds=10008
http://barnesandnoble.com/w/the...akes-suzanne-collins/1133952083?ean=9781338674453
http://barnesandnoble.com/b/fjallraven/_/N-2q50?showMoreIds=11346
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https://www.barnesandnoble.com/...d-sings-maya-angelou/1100392955?ean=9780345514400
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https://www.barnesandnoble.com/...k-flamingo-dean-atta/1132291746?ean=9780062990297
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https://www.barnesandnoble.com/.../breathe-imani-perry/1130038937?ean=9780807076552
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http://barnesandnoble.com/s/ima...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
https://www.barnesandnoble.com/...ve-i-can-grace-byers/1131919661?ean=9780062667137
https://www.barnesandnoble.com/...ve-i-can-grace-byers/1131919661?ean=9780062667137
http://barnesandnoble.com/s/gra...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
https://www.barnesandnoble.com/...t-baby-ibram-x-kendi/1133864927?ean=9780593110416
https://www.barnesandnoble.com/...t-baby-ibram-x-kendi/1133864927?ean=9780593110416
http://barnesandnoble.com/s/ibr...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
https://www.barnesandnoble.com/...outsider-audre-lorde/1114140727?ean=9781580911863
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http://barnesandnoble.com/s/aud...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
http://barnesandnoble.com/w/whi...ility-robin-diangelo/1127171010?ean=9780807047415
http://barnesandnoble.com/w/whi...5D1226BB.prodny_store01-atgap16?ean=9780807047415
http://barnesandnoble.com/s/%22...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
http://barnesandnoble.com/w/how...racist-ibram-x-kendi/1128688664?ean=9780525509288
http://barnesandnoble.com/w/how...5D1226BB.prodny_store01-atgap16?ean=9780525509288
http://barnesandnoble.com/s/%22...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
http://barnesandnoble.com/w/new...w-michelle-alexander/1101303322?ean=9781620971932
http://barnesandnoble.com/w/new...5D1226BB.prodny_store01-atgap16?ean=9781620971932
http://barnesandnoble.com/s/%22...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
http://barnesandnoble.com/w/stamped-jason-reynolds/1133020388?ean=9780316453691
http://barnesandnoble.com/w/sta...5D1226BB.prodny_store01-atgap16?ean=9780316453691
http://barnesandnoble.com/s/%22...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
http://barnesandnoble.com/w/me-...premacy-layla-f-saad/1134769313?ean=9781728209807
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http://barnesandnoble.com/s/%22...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
http://barnesandnoble.com/w/the...ouse-james-patterson/1133983265?ean=9780316539555
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http://barnesandnoble.com/w/so-...out-race-ijeoma-oluo/1126365130?ean=9781580058827
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http://barnesandnoble.com/w/im-...ustin-channing-brown/1127148375?ean=9781524760854
http://barnesandnoble.com/w/im-...5D1226BB.prodny_store01-atgap16?ean=9781524760854
http://barnesandnoble.com/s/%22...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
http://barnesandnoble.com/w/jus...ercy-bryan-stevenson/1120199052?ean=9780812984965
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http://barnesandnoble.com/s/%22...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
http://barnesandnoble.com/w/tom...ing-point-mike-maden/1134253942?ean=9780593188064
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http://barnesandnoble.com/s/%22...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
http://barnesandnoble.com/w/the...akes-suzanne-collins/1133952083?ean=9781338674453
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http://barnesandnoble.com/w/bet...-me-ta-nehisi-coates/1121816158?ean=9780812993547
http://barnesandnoble.com/w/bet...5D1226BB.prodny_store01-atgap16?ean=9780812993547
http://barnesandnoble.com/s/%22...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
http://barnesandnoble.com/w/hum...nkind-rutger-bregman/1133984057?ean=9780316418539
http://barnesandnoble.com/w/hum...5D1226BB.prodny_store01-atgap16?ean=9780316418539
http://barnesandnoble.com/s/%22...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
http://barnesandnoble.com/w/par...marie-helene-bertino/1133550170?ean=9780374229450
http://barnesandnoble.com/w/par...5D1226BB.prodny_store01-atgap16?ean=9780374229450
http://barnesandnoble.com/w/i-l...oday-cassandra-calin/1134864092?ean=9781524855574
http://barnesandnoble.com/w/i-l...5D1226BB.prodny_store01-atgap16?ean=9781524855574
http://barnesandnoble.com/s/%22...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
http://barnesandnoble.com/w/our...is-now-stacey-abrams/1135985442?ean=9781250257703
http://barnesandnoble.com/w/our...5D1226BB.prodny_store01-atgap16?ean=9781250257703
http://barnesandnoble.com/s/%22...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
http://barnesandnoble.com/w/lou-gehrig-alan-gaff/1132189039?ean=9781982132392
http://barnesandnoble.com/w/lou...5D1226BB.prodny_store01-atgap16?ean=9781982132392
http://barnesandnoble.com/s/%22...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
http://barnesandnoble.com/w/whe...e-dr-abigail-gewirtz/1133059213?ean=9781523508310
http://barnesandnoble.com/w/whe...5D1226BB.prodny_store01-atgap16?ean=9781523508310
http://barnesandnoble.com/s/%22...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
http://barnesandnoble.com/w/ent...ife-merlin-sheldrake/1136014152?ean=9780525510314
http://barnesandnoble.com/w/ent...5D1226BB.prodny_store01-atgap16?ean=9780525510314
http://barnesandnoble.com/s/%22...ontributor_List&Ns=P_Sales_Rank&Ntx=mode+matchall
http://barnesandnoble.com/w/the...ciety-natalie-jenner/1132911596?ean=9781250248732
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://barnesandnoble.com/b/book-annex/_/N-8qb
http://barnesandnoble.com/b/gift-cards/_/N-8rg
https://www.barnesandnoble.com/b/antiracism-books/_/N-2urb
https://www.barnesandnoble.com/...clusivity-acceptance/_/N-2ure
https://www.barnesandnoble.com/...things-to-do-at-home/_/N-2ugd
http://barnesandnoble.com/b/books/_/N-29Z8q8
http://barnesandnoble.com/b/books/_/N-29Z8q8
http://barnesandnoble.com/b/books/_/N-1fZ29Z8q8
http://barnesandnoble.com/b/the...rk-times-bestsellers/_/N-1p3n
http://barnesandnoble.com/b/books-of-the-month/_/N-2trn
http://barnesandnoble.com/b/our...ooksellers-recommend/_/N-2tyk
http://barnesandnoble.com/b/boo...t-new-writers/_/N-29Z8q8Z1qo8
http://barnesandnoble.com/b/escape-into-a-good-book/_/N-2uk9
http://barnesandnoble.com/b/fathers-day-gifts/_/N-1per
http://barnesandnoble.com/b/find-more-books-to-love/_/N-2t94
http://barnesandnoble.com/b/paperback/_/N-2cnh
http://barnesandnoble.com/b/summer-reading/_/N-2m39
http://barnesandnoble.com/b/things-to-do-at-home/_/N-2ugd
http://barnesandnoble.com/b/books/biography/_/N-29Z8q8Zsoc
http://barnesandnoble.com/b/books/business/_/N-29Z8q8Zt82
http://barnesandnoble.com/b/boo...ooks-food-wine/_/N-29Z8q8Zy3b
http://barnesandnoble.com/b/boo...airs-politics/_/N-29Z8q8Z16st
http://barnesandnoble.com/b/books/fiction/_/N-29Z8q8Z10h8
http://barnesandnoble.com/b/boo...-novels-comics/_/N-29Z8q8Zucb
http://barnesandnoble.com/b/books/history/_/N-29Z8q8Z11km
http://barnesandnoble.com/b/boo...mystery-crime/_/N-29Z8q8Z16g4
http://barnesandnoble.com/b/books/nature/_/N-29Z8q8Z16i5
http://barnesandnoble.com/b/books/religion/_/N-29Z8q8Z17d6
http://barnesandnoble.com/b/books/romance/_/N-29Z8q8Z17y3
http://barnesandnoble.com/b/boo...ction-fantasy/_/N-29Z8q8Z180l
http://barnesandnoble.com/b/boo...relationships/_/N-29Z8q8Z18ly
http://barnesandnoble.com/b/boo...ion/thrillers/_/N-29Z8q8Z1d3u
http://barnesandnoble.com/b/book-annex/_/N-8qb
http://barnesandnoble.com/b/buy-one-get-one-50-off/_/N-2quk
http://barnesandnoble.com/b/bn-...r-fiction-nonfiction/_/N-1p4n
http://barnesandnoble.com/b/har...releases-from-20-off/_/N-2rr4
http://barnesandnoble.com/b/new-releases/_/N-1oyg
http://barnesandnoble.com/b/com...ng-soon/books/_/N-1oyfZ29Z8q8
http://barnesandnoble.com/b/boxed-sets/_/N-2gx7
http://barnesandnoble.com/b/signed-books-at-bncom/_/N-rp2
http://barnesandnoble.com/b/contributor/_/N-2k20
http://barnesandnoble.com/b/books/awards/_/N-29Z8q8Z1d6q
http://barnesandnoble.com/b/boo...ub-selections/_/N-29Z8q8Z1ql1
http://barnesandnoble.com/b/page-screen/_/N-2ftm
http://barnesandnoble.com/b/boo...s-of-the-year/_/N-29Z8q8Z1qrh
http://barnesandnoble.com/b/barnes-noble-classics/_/N-rqv
http://barnesandnoble.com/b/bar...collectible-editions/_/N-2cnb
http://barnesandnoble.com/b/barnes-noble-exclusives/_/N-2o2b
http://barnesandnoble.com/b/lar...e-print/books/_/N-1pu1Z29Z8q8
http://barnesandnoble.com/b/audiobooks/_/N-2cnc
http://barnesandnoble.com/b/buy-one-get-one-50-off/_/N-2quk
http://barnesandnoble.com/b/nook-books/_/N-8qa
http://barnesandnoble.com/b/nook-books/_/N-8qa
http://barnesandnoble.com/b/nook-books/_/N-1fZ8qa
http://barnesandnoble.com/b/the...rk-times-bestsellers/_/N-1p3n
http://barnesandnoble.com/b/coming-soon/_/N-1oyfZ8qa
http://barnesandnoble.com/b/nook-books/_/N-wZ1pZ8qa
http://barnesandnoble.com/b/nook-book-bundles/_/N-rrt
http://barnesandnoble.com/b/nook-daily-find/_/N-1p60
http://barnesandnoble.com/b/for...-language-nook-books/_/N-1p5a
http://barnesandnoble.com/b/nook-books/biography/_/N-8qaZsoc
http://barnesandnoble.com/b/nook-books/business/_/N-8qaZt82
http://barnesandnoble.com/b/noo...-current-affairs/_/N-8qaZ16st
http://barnesandnoble.com/b/noo...t-health-fitness/_/N-8qaZ11ip
http://barnesandnoble.com/b/nook-books/fiction/_/N-8qaZ10h8
http://barnesandnoble.com/b/nook-books/history/_/N-8qaZ11km
http://barnesandnoble.com/b/nook-books/kids/_/N-8qaZtu1
http://barnesandnoble.com/b/noo...ks/mystery-crime/_/N-8qaZ16g4
http://barnesandnoble.com/b/nook-books/religion/_/N-8qaZ17d6
http://barnesandnoble.com/b/nook-books/romance/_/N-8qaZ17y3
http://barnesandnoble.com/b/noo...-fiction-fantasy/_/N-8qaZ180l
http://barnesandnoble.com/b/nook-books/teens/_/N-8qaZ19r4
http://barnesandnoble.com/b/bn-press/_/N-8r8
http://barnesandnoble.com/b/noo...hic-novels-comics/_/N-8qaZucb
http://barnesandnoble.com/b/noo...kids-read-to-me-books/_/N-rbh
http://barnesandnoble.com/b/nook-kids-read-and-play/_/N-rbg
http://barnesandnoble.com/b/noo...nd/magazines/_/N-8raZ8qeZ1gzq
http://barnesandnoble.com/b/noo...d/newspapers/_/N-8raZ8qeZ1gzr
http://barnesandnoble.com/b/nook/_/N-1pbl
https://nook.barnesandnoble.com/my_library
http://barnesandnoble.com/b/nook-book-bundles/_/N-rrt
http://barnesandnoble.com/b/nook-books-under-5/_/N-1p5w
http://barnesandnoble.com/b/101-nook-books-under-299/_/N-ryd
http://barnesandnoble.com/b/nook/_/N-1pbl
http://barnesandnoble.com/b/nook/_/N-1pbl
http://barnesandnoble.com/b/nook-accessories/_/N-1p28
http://barnesandnoble.com/b/nook-books/_/N-8qa
http://barnesandnoble.com/b/noo...wsstand/newsstand/_/N-8raZ8qe
http://barnesandnoble.com/b/nook-books/kids/_/N-8qaZtu1
http://barnesandnoble.com/b/noo...ories-clearance/_/N-1p28Z2csb
http://barnesandnoble.com/b/gif...r-the-tech-savvy-mom/_/N-2lzn
http://barnesandnoble.com/b/for-readers/_/N-2lou
http://barnesandnoble.com/b/for-her/_/N-2los
http://barnesandnoble.com/b/for-him/_/N-2lot
http://barnesandnoble.com/b/for-students/_/N-2lov
http://barnesandnoble.com/b/noo...ook-accessories/_/N-1p28Z2l5i
http://barnesandnoble.com/b/bando-collection/_/N-2eeb
http://barnesandnoble.com/b/noo...s/lily-pulitzer/_/N-1p28Z2l5w
http://barnesandnoble.com/b/baggu-accessories/_/N-1p28Z2l5e
https://help.barnesandnoble.com/app/nook_support/list
...


You have 482 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
674 10 684


Too many links (684), it may be considered as spam!

Internal Links (link to pages within this domain) - 674
URL Anchor Text
http://barnesandnoble.com/h/customer-update-on-covid-19Due to COVID-19, orders may be...
http://barnesandnoble.com/b/book-annex/_/N-8qbBook Annex
http://barnesandnoble.com/membership/Membership
http://barnesandnoble.com/h/bn-educatorsEducators
http://barnesandnoble.com/b/gift-cards/_/N-8rgGift Cards
https://stores.barnesandnoble.com/Stores & Events
https://help.barnesandnoble.com/Help
http://barnesandnoble.com/.cls-1{fill:#99876a;}.cls-2{fi...
http://barnesandnoble.com/checkout/Click or Press Enter to view t...
https://www.barnesandnoble.com/b/antiracism-books/_/N-2urbOngoing Movement for Justice  ...
https://www.barnesandnoble.com/...clusivity-acceptance/_/N-2ureKids' Books to Encourage Accep...
https://www.barnesandnoble.com/h/curbside-pickupFree Curbside Pickup   
https://www.barnesandnoble.com/...things-to-do-at-home/_/N-2ugdThings to Do at Home   
https://www.barnesandnoble.com/h/nook/appsDownload our Free NOOK App  ...
https://www.barnesandnoble.com/membership/New Members Save 20% Off   
http://barnesandnoble.com/b/books/_/N-29Z8q8Books
http://barnesandnoble.com/b/books/_/N-29Z8q8Books
http://barnesandnoble.com/b/books/_/N-1fZ29Z8q8B&N Top 100
http://barnesandnoble.com/b/the...rk-times-bestsellers/_/N-1p3nNY Times Bestsellers
http://barnesandnoble.com/h/book-clubB&N Book Club
http://barnesandnoble.com/b/books-of-the-month/_/N-2trnBooks of the Month
http://barnesandnoble.com/b/our...ooksellers-recommend/_/N-2tykBookseller Favorites
http://barnesandnoble.com/b/boo...t-new-writers/_/N-29Z8q8Z1qo8Discover Pick of the Month
http://barnesandnoble.com/b/escape-into-a-good-book/_/N-2uk9Escape into a Good Book
http://barnesandnoble.com/b/fathers-day-gifts/_/N-1perFather's Day Gifts
http://barnesandnoble.com/b/find-more-books-to-love/_/N-2t94If You Liked...
http://barnesandnoble.com/b/paperback/_/N-2cnhPaperback Store
http://barnesandnoble.com/b/summer-reading/_/N-2m39Summer Reading
http://barnesandnoble.com/b/things-to-do-at-home/_/N-2ugdThings to Do at Home
http://barnesandnoble.com/b/books/biography/_/N-29Z8q8ZsocBiography
http://barnesandnoble.com/b/books/business/_/N-29Z8q8Zt82Business
http://barnesandnoble.com/b/boo...ooks-food-wine/_/N-29Z8q8Zy3bCookbooks, Food & Wine
http://barnesandnoble.com/b/boo...airs-politics/_/N-29Z8q8Z16stCurrent Affairs & Politics
http://barnesandnoble.com/b/books/fiction/_/N-29Z8q8Z10h8Fiction
http://barnesandnoble.com/b/boo...-novels-comics/_/N-29Z8q8ZucbGraphic Novels & Comics
http://barnesandnoble.com/b/books/history/_/N-29Z8q8Z11kmHistory
http://barnesandnoble.com/b/boo...mystery-crime/_/N-29Z8q8Z16g4Mystery & Crime
http://barnesandnoble.com/b/books/nature/_/N-29Z8q8Z16i5Nature
http://barnesandnoble.com/b/books/religion/_/N-29Z8q8Z17d6Religion
http://barnesandnoble.com/b/books/romance/_/N-29Z8q8Z17y3Romance
http://barnesandnoble.com/b/boo...ction-fantasy/_/N-29Z8q8Z180lSci-Fi & Fantasy
http://barnesandnoble.com/b/boo...relationships/_/N-29Z8q8Z18lySelf-Help & Relationships
http://barnesandnoble.com/b/boo...ion/thrillers/_/N-29Z8q8Z1d3uThrillers
http://barnesandnoble.com/h/books/browseSee More >
http://barnesandnoble.com/blog/B&N Reads - Our Book Blog
https://press.barnesandnoble.com/bnpress-blog/B&N Press Blog
http://barnesandnoble.com/blog/tag/bn-podcast/B&N Podcast
http://barnesandnoble.com/h/coupons-dealsCoupons & Deals
http://barnesandnoble.com/b/book-annex/_/N-8qbBook Annex
http://barnesandnoble.com/b/buy-one-get-one-50-off/_/N-2qukBuy 1, Get 1 50% Off: Books fo...
http://barnesandnoble.com/b/bn-...r-fiction-nonfiction/_/N-1p4nBestsellers 30% Off
http://barnesandnoble.com/b/har...releases-from-20-off/_/N-2rr4Hardcover New Releases from 20...
http://barnesandnoble.com/b/new-releases/_/N-1oygNew Releases
http://barnesandnoble.com/b/com...ng-soon/books/_/N-1oyfZ29Z8q8Coming Soon
http://barnesandnoble.com/b/boxed-sets/_/N-2gx7Boxed Sets
http://barnesandnoble.com/b/signed-books-at-bncom/_/N-rp2Signed Books
http://barnesandnoble.com/b/contributor/_/N-2k20Books by Author
http://barnesandnoble.com/b/books/awards/_/N-29Z8q8Z1d6qBook Awards
http://barnesandnoble.com/b/boo...ub-selections/_/N-29Z8q8Z1ql1Celebrity Book Clubs & More
http://barnesandnoble.com/b/page-screen/_/N-2ftmRead Before You Stream
http://barnesandnoble.com/b/boo...s-of-the-year/_/N-29Z8q8Z1qrhBest Books of the Year
http://barnesandnoble.com/b/barnes-noble-classics/_/N-rqvB&N Classics
http://barnesandnoble.com/b/bar...collectible-editions/_/N-2cnbB&N Collectible Editions
http://barnesandnoble.com/b/barnes-noble-exclusives/_/N-2o2bB&N Exclusives
http://barnesandnoble.com/b/lar...e-print/books/_/N-1pu1Z29Z8q8Large Print Books
http://barnesandnoble.com/b/audiobooks/_/N-2cncAudiobooks
http://barnesandnoble.com/b/buy-one-get-one-50-off/_/N-2qukBuy 1, Get 1 50% Off Mix & ...
http://barnesandnoble.com/b/nook-books/_/N-8qaeBooks
http://barnesandnoble.com/b/nook-books/_/N-8qaeBooks
http://barnesandnoble.com/b/nook-books/_/N-1fZ8qaNOOK Top 100
http://barnesandnoble.com/b/the...rk-times-bestsellers/_/N-1p3nNY Times Bestsellers
http://barnesandnoble.com/b/coming-soon/_/N-1oyfZ8qaComing Soon
http://barnesandnoble.com/b/nook-books/_/N-wZ1pZ8qaNew Releases
http://barnesandnoble.com/b/nook-book-bundles/_/N-rrtNOOK Book Bundles
http://barnesandnoble.com/b/nook-daily-find/_/N-1p60NOOK Daily Find
http://barnesandnoble.com/b/for...-language-nook-books/_/N-1p5aNOOK Foreign Language
http://barnesandnoble.com/b/nook-books/biography/_/N-8qaZsocBiography
http://barnesandnoble.com/b/nook-books/business/_/N-8qaZt82Business
http://barnesandnoble.com/b/noo...-current-affairs/_/N-8qaZ16stCurrent Affairs & Politics
http://barnesandnoble.com/b/noo...t-health-fitness/_/N-8qaZ11ipDiet, Health & Fitness
http://barnesandnoble.com/b/nook-books/fiction/_/N-8qaZ10h8Fiction
http://barnesandnoble.com/b/nook-books/history/_/N-8qaZ11kmHistory
http://barnesandnoble.com/b/nook-books/kids/_/N-8qaZtu1Kids' Books
http://barnesandnoble.com/b/noo...ks/mystery-crime/_/N-8qaZ16g4Mystery & Crime
http://barnesandnoble.com/b/nook-books/religion/_/N-8qaZ17d6Religion
http://barnesandnoble.com/b/nook-books/romance/_/N-8qaZ17y3Romance
http://barnesandnoble.com/b/noo...-fiction-fantasy/_/N-8qaZ180lSci-Fi & Fantasy
http://barnesandnoble.com/b/nook-books/teens/_/N-8qaZ19r4Teen Books
http://barnesandnoble.com/h/ebooks/subjectsSee All >
http://barnesandnoble.com/book-graph-recommendationsBook Graph™
http://barnesandnoble.com/readouts/B&N Readouts
http://barnesandnoble.com/b/bn-press/_/N-8r8Indie eBooks
https://www.barnesandnoble.com/h/nook/appsFree NOOK Mobile Apps
https://press.barnesandnoble.com/Self-publish with B&N Press
http://barnesandnoble.com/b/noo...hic-novels-comics/_/N-8qaZucbNOOK Comics
http://barnesandnoble.com/b/noo...kids-read-to-me-books/_/N-rbhNOOK Kids Read to Me™
http://barnesandnoble.com/b/nook-kids-read-and-play/_/N-rbgNOOK Kids Read and Play™
http://barnesandnoble.com/b/noo...nd/magazines/_/N-8raZ8qeZ1gzqNOOK Magazines
http://barnesandnoble.com/b/noo...d/newspapers/_/N-8raZ8qeZ1gzrNOOK Newspapers
http://barnesandnoble.com/b/nook/_/N-1pblShop NOOK
...

External Links (link to pages on other websites) - 10
URL Anchor Text
https://www.nookaudiobooks.com/NOOK Audiobooks Store
https://www.nookaudiobooks.com/NOOK Audiobooks Store
http://windows.microsoft.com/en...nternet-explorer/download-ie/upgrade now.
https://www.barnesandnobleinc.com/Barnes & Noble, Inc.
https://www.barnesandnoblekitchen.com/B&N Kitchen
https://www.facebook.com/barnesandnobleFacebook
https://twitter.com/bnbuzzTwitter
https://www.instagram.com/barnesandnoble/Instagram
https://bn.clarip.com/privacycenter/?brand=barnesandnoblePrivacy
https://bn.clarip.com/dsr/create?type=3Do Not Sell My Info

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
0 0 0


Alt values are missing for all the images (0), it will be hard for search engines to include your site for image searches!



search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
5 0 5


You have 5 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script
Scripts Block In Same Page Links to External Script Files Total
84 8 92


Too many (8) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 8
Script URL Type
https://apps.bazaarvoice.com/de...noble/local_implementation/production/en_US/bv.js
text/javascript
text/javascript
http://barnesandnoble.com/resources/d4d2e319ca212ba91eaacd25542d06text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://barnesandnoble.com/blog/B&N Reads - Our Book Blog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
1,084
Excellent! You do have a lot of root domains (1,084) linked to your site barnesandnoble.com.

1,084
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 15,688
  Facebook Shares 26,656
  Facebook Comments 10,707
  Tweets 35
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/barnesandnoble
Twitter Accounthttps://twitter.com/bnbuzz
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site barnesandnoble.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,414th most visited website in the world.
438th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - barnesandnoble.com) hosted on the same server as barnesandnoble.com (ip : 104.70.190.116).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.70.190.116) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 332 days old ( 1st registered on : 1995-08-10 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 32 days from today ( expires on : 2020-08-08 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
barnesandnoble.com ( 18 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-08-10 1995-08-10 2020-08-08
24 years, 332 days old 24 years, 332 days ago 0 years, 32 days from today
24 years, 332 days old




Domain is going to expire in less than a year time (0 years, 32 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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