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Excellent Practice35
Improvement Could be Made11
Critical Issues to Attend5
Oct 18, 2020 02:21 PM

Click To Re-generate Current Report

Recommended Actions

  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 10 inline css components to an external style sheet file.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Create RSS feed for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • Reduce number of links to other pages.
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Detailed Reviews

Related Category
Most related categories of this website.

courses   dog   festival   media   planet   social   television   wars  

Title
Nielsen Norman Group: UX Training, Consulting, & Research

Words count: 7    Unique Words: 7    Length: 58 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides UX consulting to clients.

Words count: 23    Length: 155 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Nielsen Norman Group: UX Training, Consulting, & ... www.nngroup.com/
A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides UX consulting to clients.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Jakob Nielsen, Don Norman, Donald A. Norman, Bruce Tognazzini, Tog, usability consulting, usability consultant, UX consulting, UX consultant, usability training, user experience, user-centered design, UCD, human factors, Web guru, design gurus, process improvement, NNG, nngroup

Words count: 36    Length: 278 characters    keyword phrases count : 19

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:21% (4/19)
tog 0   (0%)
ucd 0   (0%)
nng 0   (0%)
nngroup 0   (0%)
2 words:68% (13/19)
jakob nielsen 0   (0%)
don norman 0   (0%)
bruce tognazzini 0   (0%)
usability consulting 0   (0%)
usability consultant 0   (0%)
ux consulting 0   (0%)
ux consultant 0   (0%)
usability training 0   (0%)
user experience 0   (0%)
human factors 0   (0%)
web guru 0   (0%)
design gurus 0   (0%)
process improvement 0   (0%)
3 words:11% (2/19)
donald a. norman 0   (0%)
user-centered design 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

articles  books  certification  clients  conduct  conference  consulting  content  courses  events  experience  experts  group  improvement  interaction  learn  log  methods  nielsen  norman  oct  october  online  organizations  overview  provide  ranging  reports  services  strategy  team  testing  time  topics  training  upcoming  usability  user  video  virtual 

Top 20 Keywords
Total Terms Count: 747

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
training 19 2.54%
user 17 2.28%
consulting 13 1.74%
articles 9 1.20%
october 8 1.07%
usability 7 0.94%
oct 7 0.94%
experience 6 0.80%
courses 6 0.80%
norman 6 0.80%
certification 5 0.67%
events 5 0.67%
team 5 0.67%
virtual 5 0.67%
video 5 0.67%
conference 5 0.67%
testing 5 0.67%
methods 5 0.67%
nielsen 5 0.67%
improvement 4 0.54%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1712700001111453

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
We provide research-based UX guidance, by studying users around the world.

<H2>

(7)
Recent Articles from NN/g
Recent Videos from NN/g
Upcoming Training
Popular UX Topics
Upcoming Training
Our Research
Consulting Services

<H3>

(12)
State-Switch Controls: The Infamous Case of the "Mute" Button
Research Repositories for Tracking UX Research and Growing Your ResearchOps
Spatial Memory: Why It Matters for UX Design
Refine, Remodel, Rebuild: 3 Strategies for Experience Improvement
How Can UX Professionals Balance a Range of Skills as They Build Their Careers
Myths About Complex App Users
4 Ways to Share Sketches in Remote Ideation
Upcoming Virtual Events:
November Virtual UX ConferenceTime Zones: US/EU/MEFormat: 2-Day Courses
December Virtual UX ConferenceTime Zones: US/EUFormat: 1-Day Courses
January Virtual UX ConferenceTime Zones: US/AU/AsiaFormat: 2-Day Courses
1-Hour Online Seminars:

<H4>

(7)
World Leaders in Research-Based User Experience
Mobile App AccessibilityTuesday, October 27, 20207 AM PT / 10 AM ET
How Inclusive Design Expands Business ValueRecording Now Available
Explore our research
Popular Topics
About
Follow us
<I> (1)
<EM> (11)Each event offers a variety of courses in UX Design, Research, and Management topics:
Time Zones
Format
Time Zones
Format
Time Zones:
Format:
Tuesday, October 27, 20207 AM PT / 10 AM ET
Recording Now Available
Learn more about NN/g training
Explore our research
<STRONG> (14)Live, online learning
Learn more about NN/g Virtual UX Training
November Virtual UX Conference
US/EU/ME
2-Day Courses
December Virtual UX Conference
US/EU
1-Day Courses
January Virtual UX Conference
US/AU/Asia
2-Day Courses
Mobile App Accessibility
How Inclusive Design Expands Business Value
Log In toUX Certification


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
22.8

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://nngroup.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://nngroup.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.05 seconds - 179.10 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
1.28 s 0.01 s 0.01 s 0.00 s 0.72 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
9 Kb (8,955 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
9 Kb (8,955 bytes) 6 Kb (6,064 bytes) 3 Kb (2,891 bytes) 209.75 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
10 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.nngroup.com/ and http://nngroup.com are resolved to the same url :https://www.nngroup.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
104 3 107


You have more than 100 links (107).

Internal Links (link to pages within this domain) - 104
URL Anchor Text
http://nngroup.com/#mainSkip navigation
http://nngroup.com/login/Log in to UX Certification
http://nngroup.com/articles/Articles
http://nngroup.com/training/Training & Events
http://nngroup.com/consulting/Consulting
http://nngroup.com/reports/Reports & Books
http://nngroup.com/about/About NN/g
http://nngroup.com/Home
http://nngroup.com/articles/Articles
http://nngroup.com/training/Overview
http://nngroup.com/ux-conference/UX Conference
http://nngroup.com/ux-certification/UX Certification
http://nngroup.com/in-house-training/In-House Training
http://nngroup.com/online-seminars/1-Hour Online Seminars
http://nngroup.com/consulting/Overview
http://nngroup.com/consulting/user-testing/User Testing
http://nngroup.com/consulting/user-research/Customized User Research
http://nngroup.com/consulting/expert-review/Expert Review
http://nngroup.com/in-house-training/In-house UX Training
http://nngroup.com/consulting/applied-workshops/Intensive Applied Workshops
http://nngroup.com/consulting/keynote-speaking/Keynote Speaking
http://nngroup.com/reports/Reports & Books
http://nngroup.com/about/Overview
http://nngroup.com/people/People
http://nngroup.com/about/history/History
http://nngroup.com/about/about-client-list/Clients
http://nngroup.com/news/News
http://nngroup.com/about/contact/Contact Us
http://nngroup.com/ux-certification-profileLog in
http://nngroup.com/training/Training & Events
http://nngroup.com/consulting/Consulting Services
http://nngroup.com/reports/Research Reports
http://nngroup.com/articles/state-switch-buttons/Article State-...
http://nngroup.com/articles/research-repositories/Article Resear...
http://nngroup.com/articles/spatial-memory/Article Spatia...
http://nngroup.com/articles/refine-remodel/Article Refine...
http://nngroup.com/articles/See More Articles
http://nngroup.com/video...ofessionals-balance-range-of-skills/Video Ho...
http://nngroup.com/videos/myths-about-complex-app-users/Video My...
http://nngroup.com/videos/share-sketches-remote-ideation/Video 4 ...
http://nngroup.com/articles/#videosSee More Videos
http://nngroup.com/ux-conference/
http://nngroup.com/ux-certification/UX Certification
http://nngroup.com/ux-conference/Learn more about NN/g Virtual ...
http://nngroup.com/training/november/November Virtual UX Conference...
http://nngroup.com/training/december/December Virtual UX Conference...
http://nngroup.com/training/january/January Virtual UX ConferenceT...
http://nngroup.com/online-seminars/mobile-app-accessibility/Mobile App AccessibilityTuesda...
http://nngroup.com/onlin...usive-design-expands-business-value/How Inclusive Design Expands B...
http://nngroup.com/training/See More Training
http://nngroup.com/topic/agile/Agile & Lean UX
http://nngroup.com/topic/design-patterns/Design Patterns
http://nngroup.com/topic/e-commerce/Ecommerce Design
http://nngroup.com/topic/interaction-design/Interaction Design
http://nngroup.com/topic/intranets/Intranet Design
http://nngroup.com/topic/ux-management/Management
http://nngroup.com/topic/navigation/Navigation
http://nngroup.com/topic/psychology-and-ux/Psychology & UX
http://nngroup.com/topic/research-methods/Research Methods
http://nngroup.com/topic/user-testing/User Testing
http://nngroup.com/topic/web-usability/Web Usability
http://nngroup.com/topic/writing-web/Writing & Content Strategy
http://nngroup.com/topic/agile/Agile & Lean UX
http://nngroup.com/topic/design-patterns/Design Patterns
http://nngroup.com/topic/e-commerce/Ecommerce Design
http://nngroup.com/topic/interaction-design/Interaction Design
http://nngroup.com/topic/intranets/Intranet Design
http://nngroup.com/topic/ux-management/Management
http://nngroup.com/topics/See More Topics
http://nngroup.com/training/See all Training options
http://nngroup.com/ux-conference/The UX Conference
http://nngroup.com/in-house-training/In-House Training
http://nngroup.com/ux-certification/UX Certification
http://nngroup.com/online-seminars/Online Seminars
http://nngroup.com/login/Log In toUX Certification
http://nngroup.com/reports/Reports and Books
http://nngroup.com/articles/Free articles
http://nngroup.com/consulting/Research Consulting Services
http://nngroup.com/consulting/Learn more about our consultin...
http://nngroup.com/topic/agile/Agile & Lean UX
http://nngroup.com/topic/applications/Application Design
http://nngroup.com/topic/ux-design-process/Design Process
http://nngroup.com/topic/e-commerce/Ecommerce Design
http://nngroup.com/topic/eyetracking/Eyetracking
http://nngroup.com/topic/human-computer-interaction/Human Computer Interaction
http://nngroup.com/topic/information-architecture/Information Architecture
http://nngroup.com/topic/interaction-design/Interaction Design
http://nngroup.com/topic/intranets/Intranet Design
http://nngroup.com/topic/mobile-and-tablet-design/Mobile & Tablet Design
http://nngroup.com/topic/persuasive-design/Persuasive Design
http://nngroup.com/topic/research-methods/Research Methods
http://nngroup.com/topic/user-testing/User Testing
http://nngroup.com/topic/ux-teams/UX Teams
http://nngroup.com/topic/web-usability/Web Usability
http://nngroup.com/topic/writing-web/Writing & Content Strategy
http://nngroup.com/about/contact/Contact information
http://nngroup.com/about/About Us
http://nngroup.com/about/why-nng/Why NN/g?
http://nngroup.com/return-policy/Return Policy
http://nngroup.com/cookie-declaration/Cookie Declaration
...

External Links (link to pages on other websites) - 3
URL Anchor Text
https://twitter.com/nngroupFollow NN/g on Twitter
https://www.jnd.org/www.jnd.org
https://www.asktog.com/www.asktog.com

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
10 3 7


7 images do not have Alt values.

Image URL - 10
URL ALT Text
https://media.nngroup.com/static/img/logo-817x388.pngNielsen Norman Group logo
https://media.nngroup.co...ro-crop.jpg.1940x388_q70_autocrop_crop-smart_upscale.jpg
https://media.nngroup.co...mbnail_2.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg
https://media.nngroup.co...humbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg
https://media.nngroup.co...humbnail.jpg.650x364_q75_autocrop_crop-smart_upscale.jpg
https://media.nngroup.co...media/pagebits/data/images/virtual-ux-conference-NNG.pngNN/g UX Conferences are curren...
https://media.nngroup.com/nng-uxc-badge.pngUX Certification Badge from Ni...
https://media.nngroup.co...000x1500.jpg.700x350_q75_autocrop_crop-0%2C0_upscale.jpg
https://media.nngroup.co..._900x450.jpg.700x350_q75_autocrop_crop-0%2C0_upscale.jpg
https://media.nngroup.co...000x500_.jpg.700x350_q75_autocrop_crop-0%2C0_upscale.jpg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 1 1


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
https://media.nngroup.com/static/css/71b012df6eba.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
10 3 13


You have 10 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
https://media.nngroup.com/static/js/jquery-3.2.1.min.js
https://consent.cookiebot.com/uc.js
https://media.nngroup.com/static/js/715cc24ffbba.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://nngroup.com/news/News


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
44
Fair Enough! number of root domains (44) linked to your site nngroup.com could be improved.

44
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 83
  Facebook Shares 373
  Facebook Comments 69
  Tweets 1
  LinkedIn 61

Social Media Integration
Good! your site is integrated with social media.

Facebook PageNot Found
Twitter Accounthttps://twitter.com/nngroup
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site nngroup.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
10,851th most visited website in the world.
5,373th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain nngroup.com is the only one hosted on the server (ip : 23.23.251.139).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.23.251.139) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 81 days old ( 1st registered on : 1998-08-07 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 75 days from today ( expires on : 2021-01-10 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
nngroup.com ( 11 characters )

Domain Registrar : GoDaddy.com, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1998-08-07 2020-01-11 2021-01-10
22 years, 81 days old 0 years, 289 days ago 0 years, 75 days from today
22 years, 81 days old


Domain Name Servers used by nngroup.com
DNS Name IP Address
ns1.dnsimple.com162.159.24.4
ns2.dnsimple.com162.159.25.4
ns3.dnsimple.com162.159.26.4
ns4.dnsimple.com162.159.27.4


Domain is going to expire in less than a year time (0 years, 75 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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