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Excellent Practice38
Improvement Could be Made5
Critical Issues to Attend9
Jan 2, 2021 01:33 PM

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Recommended Actions

  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Combine the 5 css blocks and move them to an external style sheet file.
  • Combine the 6 script blocks and move them to an external file.
  • ...     66
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Detailed Reviews

Related Category
Most related categories of this website.

art   courses   directory   dog   museum   science   video   wars  

Home | The National Post Home Page | National Post

Words count: 8    Unique Words: 5    Length: 50 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Post 2
National 2
Home 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Read latest breaking news, updates, and headlines. National Post offers information on latest national and international events & more.

Words count: 18    Length: 135 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Home | The National Post Home Page | National Post
Read latest breaking news, updates, and headlines. National Post offers information on latest national and international events & more.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advertisement  advertisementstories  article  belowthis  calling  canadian  continues  covid  days  december  decisions  facing  health  hope  horoscope  hours  issuing  loaded  making  national  nbsp  ontario  open  place  police  post  postmedia  releases  resolutions  rsquo  shopping  stories  tab  time  today  trip  video  weed  year  year's 

Top 20 Keywords
Total Terms Count: 2,327

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
nbsp 60 2.58%
continues 34 1.46%
days 30 1.29%
hours 22 0.95%
post 21 0.90%
video 18 0.77%
year 17 0.73%
advertisement 17 0.73%
loaded 17 0.73%
article 17 0.73%
belowthis 16 0.69%
open 15 0.64%
tab 15 0.64%
rsquo 14 0.60%
canadian 14 0.60%
national 11 0.47%
stories 10 0.43%
year's 6 0.26%
ontario 6 0.26%
police 5 0.21%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Home | The National Post Home Page | National Post


Well-played: How a west-Toronto kid turned a schoolyard scuffle into a scholarship to Harvard
The first Canadian babies of 2021 born as the clock struck midnight
Here's the science to keeping New Year's resolutions
Worst Year Ever Series: Just after the worst war the world had ever seen ended, 1919 saw 50 million die from a flu
Worst Year Ever Series: 1945 saw atomic bombs and holocaust death marches, but hope was on the horizon
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The year ahead: What an initial three million vaccinations will mean for the pandemic in Canada
Two teens accused in death of Calgary police officer during traffic stop turn themselves in
Is 2021 the year we go back to the movies? The movies are certainly ready for us
Airline association says its 'frustrated' by federal government's new 'rushed' COVID testing rules
NDP strips MP Niki Ashton from critic roles for taking recent trip to Greece to visit ill family member
'It was a significant error in judgment': Kenney says he won't sanction Alberta politicians who travelled abroad
Senate Republicans defy Donald Trump by voting to override his defense bill veto
U.S. judge rejects lawsuit claiming Mike Pence has power to unilaterally reject Electoral College votes
Up Next
Viral video shows Gatineau police arresting two at New Year's gathering
Worst Year Ever Series: 1945 saw atomic bombs and holocaust death marches, but hope was on the horizon
U.S. judge rejects lawsuit claiming Mike Pence has power to unilaterally reject Electoral College votes
Senate Republicans defy Donald Trump by voting to override his defense bill veto
NDP strips MP Niki Ashton from critic roles for taking recent trip to Greece to visit ill family member
NDP strips MP Niki Ashton from critic roles for taking recent trip to Greece to visit ill family member
Airline association says its 'frustrated' by federal government's new 'rushed' COVID testing rules
'It was a significant error in judgment': Kenney says he won't sanction Alberta politicians who travelled abroad
Ex-finance minister’s trip to Caribbean caps off year of 'do as I say, not as I do' from political leaders
Rod Phillips, Ontario finance minister, resigns after taking Caribbean pandemic vacation
Raymond J. de Souza: The high cost of safety
Sean Speer: It took a pandemic to realize what we had
Rex Murphy: Turns out, we’re not all in this together
Letters to the editor: Rod Phillips' 'slap in the face' to Ontarians warranted his resignation
Kelly McParland: Who exactly is Beijing trying to fool?
New Year's Eve recipes from a Burgundian kitchen
Spurs' Hammon makes NBA history as first woman to lead team, replacing head coach
Gilligan's Island star Dawn Wells, who played castaway Mary Ann, dead at 82 after bout with COVID-19
NHL star P.K. Subban and ex-world champion skier Lindsey Vonn announce split after three years
New Netflix series Bridgerton hired an intimacy coordinator to direct all that sex
Daily horoscope for Saturday, January 2, 2021
Daily horoscope for Friday, January 1, 2021
An oral history of the Speaker's Scotch: Uncorking the secrets behind the least likely antidote to partisanship
Daily horoscope for Thursday, December 31, 2020
Daily horoscope for Wednesday, December 30, 2020
2021 is the year to let ourselves off the hook open in new tab
From Wuhan to a vaccine: How far we've come with COVID open in new tab
B.C. naturopaths can no longer perform liquid nose jobs open in new tab
Cats, dogs, and ... hedgehogs?: Best 2020 pet stories open in new tab
How cotton swabs went from 'Baby Gays' to 'Q-tips' open in new tab
News Roundup: Ontario drivers caught with cash, drugs and weapons open in new tab
Shaq’s Ferrari F355 with – duh – added legroom just sold online for US$65,000 open in new tab
Put the Boots to It: James Glickenhaus challenges Elon Musk to Baja duel open in new tab
Redesigned Jeep competitor gets the green light for North America open in new tab
Toronto driver caught using Sharpie to edit plate expiration dates open in new tab
Man catches police’s eye after dropping cardboard box containing half a million dollars of weed open in new tab
Weed dealers have wannabe thieves to thank for losing 2,000 plants as attempted break-in alerts passers-by and police open in new tab
Wellness company sees super-strength weed being at heart of super-strength anti-ageing skin spray open in new tab
Three-month-long drug trafficking probe bags Surrey RCMP its first weed-infused potato chips open in new tab
Driver who earlier smoked weed hadn’t intended to drive, but needed to help a friend in need open in new tab
Secondary Links
Bottom links
<STRONG> (2)Business Wire

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-ca Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.16 seconds - 543.23 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
12.42 s 0.10 s 0.09 s 0.02 s 6.95 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
87 Kb (86,917 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
87 Kb (86,917 bytes) 19 Kb (18,962 bytes) 68 Kb (67,955 bytes) 27.90 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
Excellent! No Inline CSS is detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
266 118 384

Too many links (384), it may be considered as spam!

Internal Links (link to pages within this domain) - 266
URL Anchor Text to Content Print Subscription Post of the Pandemic Lessons of a Pandemic Newsletter Comment Picks Guide Essentials Essentials & Drinking York Times Crossword Directory Week's Flyers GrowthOp Offers Account Comment Picks GrowthOp How a west-Toront... first Canadian babies of 2...'s the science to keeping ... Year Ever Series: Just a... Year Ever Series: 1945 s... year ahead: What an initia... teens accused in death of ... 2021 the year we go back to...

External Links (link to pages on other websites) - 118
URL Anchor Text! New Year's Offers for ...
https://business.financialpos...category/real-estate/mortgages/Mortgages Videos GrowthOp an Obituary
https://obituariesnationalpos...a5b2277C0tGE1EF589A?create=new/Place an In Memoriam an Ad Post Post
https://www.businesswire.comPromoted By Business Wire
https://www.globenewswire.comPromoted By GlobeNewswire
https://www.globenewswire.comMore News Releases > is the year to let oursel... Wuhan to a vaccine: How f... naturopaths can no longer..., dogs, and ... hedgehogs?... cotton swabs went from 'Ba... Roundup: Ontario drivers ...’s Ferrari F355 with – duh... the Boots to It: James Gli... Jeep competitor get... driver caught using Sh... catches police’s eye after... dealers have wannabe thie... company sees super-st... drug traffick... who earlier smoked weed... Post Self-Serve
https://nationalpostcom.files...nt-notice-postmedia-network.pdfAppointment Notice
https://www.postmediasolution...0with%20us&groupkey=&offer_codeAdvertise Works a Classified ad Us
https://financialpost.comFinancial Post
https://leaderpost.comRegina Leader-Post
https://thestarphoenix.comSaskatoon StarPhoenix
https://windsorstar.comWindsor Star
https://ottawacitizen.comOttawa Citizen
https://winnipegsun.comWinnipeg Sun
https://lfpress.comLondon Free Press
https://theprovince.comThe Province
https://vancouversun.comVancouver Sun

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
62 9 53

53 images do not have Alt values.

Image URL - 62
URL ALT Text Epaper Edition Wire Post our Instagram page in a ... our Facebook page in a n... our YouTube page in a ne... our Twitter page in a ne... the Postmedia Brands pag...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
5 1 6

You have 5 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type|PT+Serif:400,700|Roboto:400,700&display=swapstylesheet

Scripts Block In Same Page Links to External Script Files Total
6 2 8

You have 6 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (286) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 441
  Facebook Shares 1,170
  Facebook Comments 641
  Tweets 345
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
10,885th most visited website in the world.
350th most visited website in Canada  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (7 -,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from Canada  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 264 days old ( 1st registered on : 1998-04-29 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 99 days from today ( expires on : 2021-04-27 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 16 characters )

Domain Registrar : Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1998-04-29 1998-04-29 2021-04-27
22 years, 264 days old 22 years, 264 days ago 0 years, 99 days from today
22 years, 264 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 99 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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