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ilovetest.org

nature.org favicon nature.org

Excellent Practice32
Improvement Could be Made12
Critical Issues to Attend7
Aug 27, 2021 05:16 AM

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Recommended Actions

  • Use more straight forward terms, avoid using too much jargon in the page content.
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  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
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  • Move the 8 inline css components to an external style sheet file.
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Detailed Reviews

Related Category
Most related categories of this website.

art   careers   courses   dog   fundraising   museum   science   television  

Title
The Nature Conservancy: A World Where People & Nature Thrive

Words count: 9    Unique Words: 8    Length: 60 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Nature 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
We're working around the world to protect the lands and waters on which all life depends and fight climate change. Join us.

Words count: 22    Length: 123 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Nature Conservancy: A World Where People & Nature ... www.nature.org/
We're working around the world to protect the lands and waters on which all life depends and fight climate change. Join us.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
The Nature Conservancy, Climate Change, Protect Land and Water, Provide Food and Water Sustainably, Healthy Cities, Conservation, Science, Scientists, agriculture anthropology aquaculture aquatic ecology agricultural conservation avian ecology behavior economics bioacoustics biodiversity conservation biological oceanography boreal forest carbon carbon cycling cities climate climate change climate change adaptation climate change mitigation coastal ecology coastal and marine conservation coastal habitat restoration coastal resource management coastal restoration coastal risk coastal risk and resilience community conservation community ecology community engagement community planning conservation biology conservation finance conservation for cities conservation partnerships conservation planning conservation policy conservation science conservation strategies development coral reefs coral reef ecology coral reef health decision science development by design disaster risk reduction ecological economics economics ecosystems ecosystem carbon flux ecosystem services energy energy siting and migration environmental economics environmental policy equity estuarine and watershed restoration finance fire ecology fisheries fisheries management forest ecology forest monitoring forestry forests food security freshwater and marine science freshwater conservation freshwater ecology habitat restoration human behavior human well being hydropower geographic information systems GHG emissions /removals great lakes great lakes water quality grassland songbird ecology indigenous peoples infrastructure invasive species management investing interdisciplinary ecology landscape and watershed spatial planning landscape ecology land use change land use planning lead scientists local communities marine conservation marine ecology marine policy marine protected areas marine spatial planning migratory species conservation mitigation planning monitoring natural climate solutions natural resource management nonparametric statistics ocean acidification optimal monitoring oyster reef restoration pacific islands plant phenology policy population genetics population modelling prairie butterfly ecology private lands conservation public health public land use rare species REDD+ remote sensing restoration ecology return on investment rivers science synthesis and meta-analysis social monitoring socioeconomics soil soil science songbird conservation source water protection spatial ecology spatial planning spatial statistics species distribution modeling sustainable agriculture sustainable cities sustainable development sustainable forest management sustainability terrestrial ecology urban sustainability valuing nature's benefits water funds water markets water security water use welfare economics wetland restoration wildlife ecology wildlife management

Words count: 328    Length: 2860 characters    keyword phrases count : 9

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:33% (3/9)
conservation 0   (0%)
science 0   (0%)
scientists 0   (0%)
2 words:22% (2/9)
climate change 0   (0%)
healthy cities 0   (0%)
3 words:11% (1/9)
the nature conservancy 0   (0%)
4 words:11% (1/9)
protect land and water 0   (0%)
5 words:11% (1/9)
provide food and water sustainably 0   (0%)
309 words:11% (1/9)
agriculture anthropology aquaculture aquatic ecology agricultural conservation avian ecology behavior economics bioacoustics biodiversity conservation biological oceanography boreal forest carbon carbon cycling cities climate climate change climate change adaptation climate change mitigation coastal ecology coastal and marine conservation coastal habitat restoration coastal resource management coastal restoration coastal risk coastal risk and resilience community conservation community ecology community engagement community planning conservation biology conservation finance conservation for cities conservation partnerships conservation planning conservation policy conservation science conservation strategies development coral reefs coral reef ecology coral reef health decision science development by design disaster risk reduction ecological economics economics ecosystems ecosystem carbon flux ecosystem services energy energy siting and migration environmental economics environmental policy equity estuarine and watershed restoration finance fire ecology fisheries fisheries management forest ecology forest monitoring forestry forests food security freshwater and marine science freshwater conservation freshwater ecology habitat restoration human behavior human well being hydropower geographic information systems ghg emissions /removals great lakes great lakes water quality grassland songbird ecology indigenous peoples infrastructure invasive species management investing interdisciplinary ecology landscape and watershed spatial planning landscape ecology land use change land use planning lead scientists local communities marine conservation marine ecology marine policy marine protected areas marine spatial planning migratory species conservation mitigation planning monitoring natural climate solutions natural resource management nonparametric statistics ocean acidification optimal monitoring oyster reef restoration pacific islands plant phenology policy population genetics population modelling prairie butterfly ecology private lands conservation public health public land use rare species redd+ remote sensing restoration ecology return on investment rivers science synthesis and meta-analysis social monitoring socioeconomics soil soil science songbird conservation source water protection spatial ecology spatial planning spatial statistics species distribution modeling sustainable agriculture sustainable cities sustainable development sustainable forest management sustainability terrestrial ecology urban sustainability valuing nature's benefits water funds water markets water security water use welfare economics wetland restoration wildlife ecology wildlife management 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

action  biodiversity  change  cities  climate  coastal  community  conservation  donate  ecology  economics  english  explore  food  forest  guide  islands  lake  lands  local  management  marine  nature  people  planning  protect  provide  report  restoration  rsquo  science  sign  south  spatial  species  support  sustainable  tnc  water  work 

Top 20 Keywords
Total Terms Count: 1,402

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
conservation 36 2.57%
nature 32 2.28%
ecology 18 1.28%
water 15 1.07%
climate 13 0.93%
change 11 0.78%
protect 11 0.78%
lands 10 0.71%
planning 9 0.64%
community 9 0.64%
restoration 9 0.64%
sign 8 0.57%
people 8 0.57%
sustainable 8 0.57%
work 8 0.57%
coastal 8 0.57%
donate 8 0.57%
science 8 0.57%
action 7 0.50%
management 7 0.50%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
19191000000030

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
The Nature Conservancy

<H2>

(9)
Limited-Time Triple Match
The 2021 Global Photo Contest is Here
Our Mission
UN Climate Report is “Impossible to Ignore”
Partnering with Indigenous Peoples and Local Communities
Read More
How to Help
Find a Local Chapter
Site Footer

<H3>

(19)
Our History
Global Insights
Connect With Nature
Donate to Our Mission
Our Insights
Conserving the lands and waters on which all life depends
Get our latest conservation news and see how we’re protecting our natural world.
Biodiversity Action Guide
The Benefits of Nature for Kids
State of the World's Mangroves
Farmers and Landowners Working Together for Conservation on Rented Lands
Alex Novarro, PhD: “Life is on a spectrum”
Save Nature's Sights and Songs
Explore
Connect
Give
Social
Sign-Up for E-News
GLOBAL SITES

<H4>

(1)
interstitialRedirectModalTitle


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
4.6

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.34 seconds - 82.98 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.03 s 0.03 s 0.03 s 0.01 s 2.26 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
28 Kb (28,213 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
28 Kb (28,213 bytes) 11 Kb (10,948 bytes) 17 Kb (17,265 bytes) 63.41 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
8 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (y*******@email.com) was detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.nature.org/en-us/ and http://nature.org are resolved to the same url :https://www.nature.org/en-us/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://support.nature....21050&set.SingleDesignee=18417&suslb=No&asid=100&moncb=No
https://support.nature....ignee=16820&crid=ST02&sbid=B01&suslb=no&asid=100&moncb=no


You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://support.nature....gnee=18417&suslb=No&asid=100&moncb=No
http://nature.org/#imgCredit-body_article_gallery
http://nature.org/#imgCredit-body_article_gallery
http://nature.org/#imgCredit-body_article_gallery
http://nature.org/#imgCredit-body_article_gallery
http://nature.org/#imgCredit-body_article_gallery
https://support.nature....2&sbid=B01&suslb=no&asid=100&moncb=no


You have 7 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
105 20 125


You have more than 100 links (125).

Internal Links (link to pages within this domain) - 105
URL Anchor Text
https://support.nature....gnee=18417&suslb=No&asid=100&moncb=NoLimited-Time Match
http://nature.org/interstitialRedirectModalURLinterstitialRedirectModalRedir...
http://nature.org/#interstitialRedirectModalDismi...
http://nature.org/#mainSkip to content
https://www.nature.org/en-us/English
https://www.nature.org/es-us/Español
http://nature.org/en-us/
http://nature.org/en-us/donateredirect/support-nature/Donate
http://nature.org/en-us/about-us/who-we-are/About Us
http://nature.org/#About Us
http://nature.org/en-us/about-us/who-we-are/Who We Are
http://nature.org/en-us/about-us/who-we-are/our-people/Our People
http://nature.org/en-us/about-us/who-we-are/our-science/Our Science
http://nature.org/en-us/about-us/who-we-are/accountability/Our Accountability
http://nature.org/en-us/about-us/who-we-are/how-we-work/How We Work
http://nature.org/en-us/about-us/who-we-are/our-history/Our History
http://nature.org/en-us/about-us/where-we-work/Where We Work
http://nature.org/en-us/about-us/where-we-work/africa/Africa
http://nature.org/en-us/about-us/where-we-work/asia-pacific/Asia Pacific
http://nature.org/en-us/about-us/where-we-work/canada/Canada
http://nature.org/en-us/about-us/where-we-work/caribbean/Caribbean
http://nature.org/en-us/about-us/where-we-work/europe/Europe
http://nature.org/en-us/about-us/where-we-work/india/India
http://nature.org/en-us...about-us/where-we-work/latin-america/Latin America
http://nature.org/en-us...about-us/where-we-work/united-states/United States
http://nature.org/en-us/about-us/who-we-are/our-history/Our History
http://nature.org/en-us/what-we-do/our-priorities/What We Do
http://nature.org/#What We Do
http://nature.org/en-us/what-we-do/our-priorities/Our Priorities
http://nature.org/en-us...our-priorities/tackle-climate-change/Tackle Climate Change
http://nature.org/en-us...ur-priorities/protect-water-and-land/Protect Land & Water
http://nature.org/en-us...s/provide-food-and-water-sustainably/Provide Food & Water Sustainab...
http://nature.org/en-us.../our-priorities/build-healthy-cities/Build Healthy Cities
http://nature.org/en-us/what-we-do/our-insights/Our Insights
http://nature.org/en-us...what-we-do/our-insights/perspectives/Perspectives
http://nature.org/en-us/what-we-do/our-insights/reports/Reports
http://nature.org/en-us...at-we-do/our-insights/data-and-tools/Data & Tools
http://nature.org/en-us/what-we-do/our-insights/Global Insights
http://nature.org/en-us/get-involved/how-to-help/Get Involved
http://nature.org/#Get Involved
http://nature.org/en-us/get-involved/how-to-help/How To Help
http://nature.org/en-us...-to-help/volunteer-and-attend-events/Volunteer & Attend Events
https://preserve.nature.org/page/80352/action/1Take Action
http://nature.org/en-us...-to-help/carbon-footprint-calculator/Calculate Your Carbon Footprin...
http://nature.org/en-us...volved/how-to-help/places-we-protect/Explore the Places We Protect
http://nature.org/en-us...-to-help/volunteer-and-attend-events/Connect With Nature
http://nature.org/en-us...hip-and-giving/donate-to-our-mission/Membership & Giving
http://nature.org/#Membership & Giving
http://nature.org/en-us...hip-and-giving/donate-to-our-mission/Donate
http://nature.org/en-us...onate-to-our-mission/become-a-member/Become a Member
http://nature.org/en-us...nate-to-our-mission/renew-membership/Renew
http://nature.org/en-us...g/donate-to-our-mission/give-monthly/Give Monthly
http://nature.org/en-us...our-mission/gift-and-estate-planning/Gift & Estate Planning
http://nature.org/en-us...te-to-our-mission/other-ways-to-give/Other Ways to Give
https://preserve.nature.org/page/80429/donate/1Donate to Our Mission
http://nature.org/#English
http://nature.org/#Go Back
https://www.nature.org/en-us/English
https://www.nature.org/es-us/Español
http://nature.org/en-us/what-we-do/our-insights/Our Insights
http://nature.org/#cd-searchShow search
https://preserve.nature.org/page/80751/donate/1Renew
http://nature.org/en-us/donateredirect/support-nature/Donate
http://nature.org/#cd-primary-nav
http://nature.org/#photoCaption
http://nature.org/en-us...t-involved/how-to-help/photo-contest/Submit Yours Today
https://preserve.nature.org/page/80429/donate/1Donate Now
https://preserve.nature.org/page/78816/hub/1nature.org/emailpreferences
http://nature.org/en-us...rine-hayhoe-media-statement-ipcc-ar6/Why the report matters
http://nature.org/en-us...w-we-work/community-led-conservation/How we learn
http://nature.org/en-us...nada/indigenous-peoples-conservation/Our work in Canada
http://nature.org/en-us/about-us/who-we-are/Who We Are
http://nature.org/en-us/about-us/who-we-are/how-we-work/How We Work
http://nature.org/en-us...rspectives/biodiversity-action-guide/Biodiversity Action Guide
http://nature.org/#imgCredit-body_article_gallery
http://nature.org/en-us...gement/benefits-of-outdoors-for-kids/The Benefits of Nature for Kid...
http://nature.org/#imgCredit-body_article_gallery
http://nature.org/en-us...erspectives/state-of-world-mangroves/State of the World's Mangroves
http://nature.org/#imgCredit-body_article_gallery
http://nature.org/en-us...owners-working-together-conservation/Farmers and Landowners Working...
http://nature.org/#imgCredit-body_article_gallery
http://nature.org/en-us...varro-lgbtqia-conservation-biologist/Alex Novarro, PhD: “Life is on...
http://nature.org/#imgCredit-body_article_gallery
https://support.nature....2&sbid=B01&suslb=no&asid=100&moncb=noDONATE
http://nature.org/en-us...e-great-lakes/midwest-backyard-birds/Discover
http://nature.org/#exploreExplore
http://nature.org/en-us/about-us/who-we-are/Our Mission
http://nature.org/en-us/about-us/who-we-are/accountability/Our Accountability
http://nature.org/en-us/featured-news/Newsroom
http://nature.org/en-us/magazine/Magazine
http://nature.org/en-us...-to-help/volunteer-and-attend-events/Events
http://nature.org/#connectConnect
http://nature.org/en-us/about-us/contact-us/Contact Us
http://nature.org/en-us/about-us/careers/Careers
http://nature.org/en-us/about-us/faqs/FAQ
http://nature.org/#giveGive
https://preserve.nature.org/page/80429/donate/1Donate Now
http://nature.org/en-us...hip-and-giving/donate-to-our-mission/Membership
http://nature.org/en-us...our-mission/gift-and-estate-planning/Gift & Estate Planning
https://preserve.nature.org/page/78816/hub/1nature.org/emailpreferences
...

External Links (link to pages on other websites) - 20
URL Anchor Text
https://app.convercent..../d5a417ab-ac2e-e811-80e2-000d3ab6ebadEthics Helpline
https://www.facebook.com/thenatureconservancy
https://www.instagram.com/nature_org/
https://www.linkedin.com/company/the-nature-conservancy/
https://twitter.com/nature_org
https://www.youtube.com/user/natureconservancy
https://www.natureaustr...u/about-us/sign-up-for-email-updates/Sign Up
https://secure.tnc.org.hk/page/s/general-sign-up-2019-enSign Up
https://www.tnc.org.br/ajude/cadastre-se/Sign Up
https://www.natureunited.ca/about-us/enews-signup/Sign Up
https://www.tncmx.org/que-hacemos/noticias/newsletter/Sign Up
https://www.natureaustralia.org.au/Australia
https://www.tnc.org.br/Brazil
https://www.natureunited.ca/Canada
http://tnc.org.cn/China
https://www.tncindia.in/India
https://ykan.or.id/Indonesia
https://www.tncmx.org/Mexico
https://www.tnc.org.hk/en-hk/English
https://www.tnc.org.hk/zh-hk/中文

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
26 21 5


5 images do not have Alt values.

Image URL - 26
URL ALT Text
https://natureconservan....jpg?crop=333,0,3333,2667&wid=320&hei=256&scl=10.41796875Sea fans and soft corals adorn...
http://nature.org/content/dam/tnc/nature/en/logos/tnc-logo.svgThe Nature Conservancy
http://nature.org/content/dam/tnc/nature/en/logos/tnc-logo-white.svgThe Nature Conservancy
https://natureconservan...?crop=0,0,3560,2670&wid=580&hei=435&scl=6.137931034482759
https://natureconservan...?crop=0,0,3296,2472&wid=580&hei=435&scl=5.682758620689655
https://natureconservan...crop=222,0,3555,2667&wid=580&hei=435&scl=6.13103448275862
https://natureconservan...rop=373,0,2426,1820&wid=580&hei=435&scl=4.183908045977011
https://natureconservan...?crop=0,0,3296,2472&wid=580&hei=435&scl=5.682758620689655
https://natureconservan...arica.jpg?crop=0,59,1366,751&wid=4000&hei=2200&scl=0.3415A ghost glass frog (Sachatamia...
https://natureconservan...0x2200.jpg?crop=1175,0,1650,2200&wid=600&hei=800&scl=2.75A lake in the foreground refle...
https://natureconservan...a_original.jpg?crop=0,0,2688,2688&wid=640&hei=640&scl=4.2""
https://natureconservan..._4949.jpg?crop=0,0,2670,2670&wid=640&hei=640&scl=4.171875Overhead photo fo 6 hands hold...
https://natureconservan...op=0,0,5100,2914&wid=2450&hei=1400&scl=2.0816326530612246Guide report cover
https://natureconservan...rop=0,0,3888,2221&wid=2450&hei=1400&scl=1.586938775510204smiling toddler stands in a gr...
https://natureconservan...op=0,0,3000,1714&wid=2450&hei=1400&scl=1.2244897959183674Close up view of mangrove root...
https://natureconservan...op=0,0,3445,1968&wid=2450&hei=1400&scl=1.4061224489795918Farmers shaking hands in a fie...
https://natureconservan...2019.jpeg?crop=23,0,2976,1701&wid=2450&hei=1400&scl=1.215A view of a person wearing a "...
https://natureconservan...lash.jpg?crop=247,0,1481,1975&wid=600&hei=800&scl=2.46875A small orange and yellow bird...
https://natureconservan...rbler.jpg?crop=500,0,3000,3000&wid=640&hei=640&scl=4.6875The population of this small b...
https://natureconservan...d-chapter.jpg?crop=0,0,1600,600&wid=3200&hei=1200&scl=0.5Fishermen from Pate Island in ...
http://nature.org/etc/designs/clientlibs/tnc/assets/icons/icon-facebook.svgFacebook
http://nature.org/etc/designs/clientlibs/tnc/assets/icons/icon-instagram.svgInstagram
http://nature.org/etc/designs/clientlibs/tnc/assets/icons/icon-linkedin.svgLinkedIn
http://nature.org/etc/designs/clientlibs/tnc/assets/icons/icon-twitter.svgTwitter
http://nature.org/etc/designs/clientlibs/tnc/assets/icons/icon-youtube.svgYoutube
http://nature.org/content/dam/tnc/nature/en/logos/tnc-logo-white.svgThe Nature Conservancy logo


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
3 6 9


Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type
http://nature.org/etc/d...es/nature.min.ACSHASH9d31563594ff6cb477accdb028b40aa7.cssstylesheettext/css
https://cloud.typography.com/7544374/6342392/css/fonts.cssstylesheet
https://cloud.typography.com/7544374/6342392/css/fonts.cssstylesheet
http://nature.org/etc/d...nc/vendor.min.ACSHASHe2c4eb6d363aaa7adb2dbd436eaa3424.cssstylesheettext/css
http://nature.org/etc/d...nc/common.min.ACSHASH6a4ad349ed2d2ba646ffa8e455974fcd.cssstylesheettext/css
http://nature.org/etc/d.../homepage.min.ACSHASH2f4854396f0d430671500969f26a05d8.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
19 14 33


Too many (14) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 14
Script URL Type
http://nature.org/etc/d...ite/jquery.min.ACSHASH5761ff40ff145e4fcb52f690abe63358.jstext/javascript
https://www.google.com/recaptcha/api.js
https://cdn.polyfill.io...ype.includes,CustomEvent,Object.entries,Object.values,URL
https://cdn-3.convertexperiments.com/js/10034899-10032903.js
https://cdn.jsdelivr.net/npm/focus-visible@5.1.0/dist/focus-visible.min.js
http://nature.org/etc/d...tnc/vendor.min.ACSHASHd5b239cae9ad998127d2cf8272c96a29.jstext/javascript
http://nature.org/etc/d...anite/csrf.min.ACSHASH04848cdb481870279eb3b9ef22cf3434.jstext/javascript
http://nature.org/etc/d...tnc/common.min.ACSHASH024a00c079fa0516b9d507ab25cda28c.jstext/javascript
http://nature.org/etc/d...nite/utils.min.ACSHASH4a192b590a2c2926fb000264370c0588.jstext/javascript
http://nature.org/etc/d...s/homepage.min.ACSHASH1ea4bfa0a05af855162b3a8d997fb984.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://nature.org/en-us...rine-hayhoe-media-statement-ipcc-ar6/Why the report matters
https://www.natureunited.ca/about-us/enews-signup/Sign Up


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
37
Fair Enough! number of root domains (37) linked to your site nature.org could be improved.

37
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 12,197
  Facebook Shares 11,036
  Facebook Comments 2,890
  Tweets 129
  LinkedIn 143

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/thenatureconservancy
Twitter Accounthttps://twitter.com/nature_org
Google+ PageNot Found


Trustworthiness
92

Excellent! the website has a good Trustworthiness Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site nature.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
59,735th most visited website in the world.
17,410th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain nature.org is the only one hosted on the server (ip : 104.98.170.203).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.98.170.203) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 130 days old ( 1st registered on : 1996-05-15 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
4 years, 234 days from today ( expires on : 2026-05-15 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
nature.org ( 10 characters )

Domain Registrar : Public Interest Registry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-05-15 2021-02-19 2026-05-15
25 years, 130 days old 0 years, 215 days ago 4 years, 234 days from today
25 years, 130 days old


Domain Name Servers used by nature.org
DNS Name IP Address
ns-1343.awsdns-39.org205.251.197.63
ns-306.awsdns-38.com205.251.193.50
ns-925.awsdns-51.net205.251.195.157
ns-2021.awsdns-60.co.uk205.251.199.229


You have a nice choice of domain name, which is of a right length (10 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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