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Excellent Practice30
Improvement Could be Made8
Critical Issues to Attend13
Nov 19, 2020 02:15 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 29 inline css components to an external style sheet file.
  • Remove the 3 plain text email addresses from your page.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • ...     63
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   courses   dog   festival   movies   museum   pictures   television  

NBC 7 San Diego – San Diego News, Local News, Weather, Traffic, Entertainment, Breaking News

Words count: 13    Unique Words: 9    Length: 94 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Diego 2
San 2
News 3

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
San Diego News, Local News, Weather, Traffic, Entertainment, Breaking News

Words count: 10    Length: 74 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
NBC 7 San Diego – San Diego News, Local News, Weather, ...
San Diego News, Local News, Weather, Traffic, Entertainment, Breaking News

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

apple  aztecs  basketball  biden  breaking  business  california  cases  coronavirus  county  covid  decision  diego  elect  entertainment  hours  immunity  investigations  live  local  lsquo  making  nba  nbc  news  nov  padres  pandemic  park  san  scene  search  stolen  study  thanksgiving  trump  vaccine  videos  watch  weather 

Top 20 Keywords
Total Terms Count: 907

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
hours 34 3.75%
diego 21 2.32%
san 21 2.32%
covid 19 2.09%
news 14 1.54%
coronavirus 11 1.21%
nov 10 1.10%
local 9 0.99%
california 8 0.88%
nbc 8 0.88%
county 7 0.77%
watch 5 0.55%
weather 5 0.55%
entertainment 5 0.55%
live 5 0.55%
pandemic 4 0.44%
elect 4 0.44%
immunity 4 0.44%
lsquo 4 0.44%
investigations 4 0.44%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Top Videos
Coronavirus Pandemic
Decision 2020
Voices for Justice
The Scene
US & World
Sunday Night Football: Chiefs vs. Raiders
NBC 7 SportsWrap


Shoppers Fear Worsening COVID-19 Outlook Could Lead to Another Round of Panic Buying
Study Suggests COVID-19 Survivors Could Have Temporary Immunity
Aztecs Standout Malachi Flynn Selected in 1st Round of NBA Draft
COVID Updates: Several Govs Refuse Lockdowns; Oxford Vaccine Trials Show It Is Safe
How Do You Feel About a Curfew in San Diego?
Widowed Father Battling COVID Says Promise to Late Wife Has Kept Him Alive
San Diego Businesses Wait For Washington To Pass Stimulus Bill
Current and Former Trump Officials Privately Reach Out to President-Elect Biden
Latest Coronavirus Impacts: 12 New Deaths, 922 New Cases Reported
Retired Navy SEAL Reacts to Trump Administration Troop Reduction
SDPD Needs Help Identifying John Doe
Most Read
How Do You Feel About a Curfew in San Diego?
‘Tonight': Trump Ditches Mar-A-Lago for White House on Thanksgiving
Study Suggests COVID-19 Survivors Could Have Temporary Immunity
A Patch of Garbage in the Pacific Is Now Twice the Size of Texas
Aztecs Standout Malachi Flynn Selected in 1st Round of NBA Draft
Prop. 20: Tougher Penalties, Parole Req's for Non-Violent Crimes; DNA Collection for Convicts
Oxford COVID Vaccine Trials Indicate It Is Safe, Produces Robust Immune Response Among Older Adults
Cease & Desist: Local Businesses React To County's Tough Enforcement Strategy
La Mesa Businesswoman Surprised With $5,000
Biden Transition Delayed
FCC Slaps SD Telemarketer With $10M Fine for Election Calls, Spoofing
Gov Newsom Working on Filling VP-Elect Kamala Harris' Senate Seat
BLM, End SARS Protests Unite Black Americans & Nigerians in Global Fight For Equality
History-Making Candidate Just Wants to Make Schools Better
This Founder Created a Tech Platform That Connects Patients of Color to Culturally Competent Doctors
How to Mend Strained Relationships With Family, Friends as 2020 Comes to a Close
Your COVID-19 Thanksgiving: Don't Pass Grandma the Virus Over a Turkey Dinner
A COVID-19 Vaccine Will Be Available Within Months, But This Doctor Says It's Too Soon to Relax
Feeding San Diego Asks Locals to Give Hope This Holiday Season
In COVID Era, Balboa Park's December Nights Will Shift to Drive-Thru Food Event
Kitchen Fire Rips Through Hamiltons Tavern; Owner Vows to Power Through Setback
‘We're Making History': Latinas in Barrio Logan Open Brewery During Pandemic
Zoom Is Getting Rid of 40-Minute Meeting Limit on Thanksgiving
Apple to Pay $113 Million Settlement Involving iPhone Batteries
Fauci Would Support California COVID-19 Curfew ‘If It Is Sound'
Grandmother With Aggressive Leukemia Needs Help. Are You the Miracle Match?
Not Just COVID: Nursing Home Neglect Deaths Surge in Shadows
Don't Worry, the Rockefeller Center Christmas Tree Is Just Fine
As COVID-19 Cases Surge, Congress Sounds Pessimistic About a New Relief Package
Ron Fowler Steps Down as Padres Executive Chairman
San Diego Loyal Begins Auction of Black Lives Matter Jerseys
San Diego State Basketball Sets 2020-21 Schedule
Mike Clevinger to Have Tommy John Surgery, Miss Padres 2021 Season
March Madness in One Place? NCAA Looking at Indianapolis
California Live
NBC 7 Responds


STOLEN: A Year-long Investigation Into Child Sex Trafficking & Exploitation
It Starts With A Conversation: How To Protect Your Child From Falling Victim To Sex Trafficking Or Predators Online
STOLEN Episode 1: The Problem
Fall Apple Cider Braised Chicken Recipe
King Vader Hopes to “Dominate the Film Industry, but in a Good Way”
Why ‘RHOSLC' Star Heather Gay is a “Good Mormon Gone Bad”
Your Jewelry Might Not Be Worth as Much as You Think
It Might Be Hard to Get Refunds for Canceled Weddings This Year
How to Fix Your Spotty Home WiFi
Follow Us
<I> (7)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.04 seconds - 1,011.98 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
5.78 s 0.04 s 0.04 s 0.01 s 3.24 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
40 Kb (40,479 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
40 Kb (40,479 bytes) 7 Kb (6,750 bytes) 34 Kb (33,729 bytes) 20.01 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
29 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
3 Email Addresses (s****************@3x-2.png, s*****************@3x-2.png, s*****************@3x-1.png) were detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
216 13 229

Too many links (229), it may be considered as spam!

Internal Links (link to pages within this domain) - 216
URL Anchor Text to content 2020 Scene TV People Panic Buying Again? Immunity Study Star to NBA's New Pandemic Restrictions COVID Test Locations Rates by City, ZIP Diego County Election Resu... in San Diego Count... Fear Worsening COVID-... Suggests COVID-19 Surviv... Basketball Standout Malachi Flynn ... Updates: Several Govs Re... in San Diego Count... Do You Feel About a Curfew... victims Father Battling COVID ... Business Relief Diego Businesses Wait For ... Biden and Former Trump Offic... full forecast all Diego County Coronavirus Impacts: 12... Navy SEAL Reacts to Tr... Needs Help Identifying Jo... in San Diego Count... Do You Feel About a Curfew... Show With Jimmy Fallon‘Tonight': Trump Ditches Mar-A... Suggests COVID-19 Surviv... Patch of Garbage in the Paci... Basketball Standout Malachi Flynn ... Proposition 20 20: Tougher Penalties, P... full forecast all all COVID Vaccine Trials In... & Desist: Local Business... Mesa Mesa Businesswoman Surprise... all Transition Transition Delayed Slaps SD Telemarketer With... Newsom Working on Filling ... all States, End SARS Protests Unite B... lives matter Candidate Just ... Founder Created a Tech Pl... all health

External Links (link to pages on other websites) - 13
URL Anchor Text more Policy Public Inspection File Not Sell My Personal Inform... at NBC 7 Notice

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
53 14 39

39 images do not have Alt values.

Image URL - 53
URL ALT Text 7 San Diego A Year-long Investigat... Starts With A Conversation:... Episode 1: The Problem Apple Cider Braised Chick... Vader Hopes to “Dominate ... ‘RHOSLC' Star Heather Gay ... Jewelry Might Not Be Wort... Might Be Hard to Get Refund... to Fix Your Spotty Home Wi... 7 San Diego 7 San Diego

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
6 4 10

Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
67 20 87

Too many (20) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 20
Script URL Type,/wp-includes/js/dist/hooks.min.js?m=1604003340jtext/javascript,/wp-includes/js/wp-embed.min.js?m=1604003340jtext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page 2020

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (50) linked to your site could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,082
  Facebook Shares 1,425
  Facebook Comments 1,070
  Tweets 0
  LinkedIn 37

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
31,465th most visited website in the world.
5,940th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
21 years, 127 days old ( 1st registered on : 1999-07-27 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 237 days from today ( expires on : 2021-07-27 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 15 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1999-07-27 2014-11-24 2021-07-27
21 years, 127 days old 6 years, 7 days ago 0 years, 237 days from today
21 years, 127 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 237 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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