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Excellent Practice30
Improvement Could be Made10
Critical Issues to Attend11
Nov 20, 2020 11:30 AM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 106 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     62
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

comics   courses   cricket   dog   pictures   stories   television   video  

Latest News, Breaking News, India News, Bollywood, World, Business, Sports & Politics | New Indian Express

Words count: 14    Unique Words: 12    Length: 106 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 3

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Latest India updates online, breaking news, and news from southern states of Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Telangana and Odisha. Get all the current news, views and updates including trending topics, and latest on sports, business, lifest

Words count: 38    Length: 255 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Latest News, Breaking News, India News, Bollywood, ...
Latest India updates online, breaking news, and news from southern states of Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Telangana and Odisha. Get all ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
latest news india, breaking news, breaking news english, latest news today, daily news, india news today, breaking news today, todays top news, top news of the day, today flash news, news, india, tamil, sport, entertainment, sport, cricket, chennai, hyderabad, congress, karnataka, kannada nation, world, states, kerala, tamil nadu, odisha, cities, bangalore, kochi, thiruvananthapuram, hyderabad, features, interviews, gossip, television, fashion, photos, videos, editorials, , travel, books, tech, prabhu, columns.

Words count: 68    Length: 515 characters    keyword phrases count : 45

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:71% (32/45)
news 0   (0%)
india 0   (0%)
tamil 0   (0%)
sport 0   (0%)
entertainment 0   (0%)
sport 0   (0%)
cricket 0   (0%)
chennai 0   (0%)
hyderabad 0   (0%)
congress 0   (0%)
karnataka 0   (0%)
world 0   (0%)
states 0   (0%)
kerala 0   (0%)
odisha 0   (0%)
cities 0   (0%)
bangalore 0   (0%)
kochi 0   (0%)
thiruvananthapuram 0   (0%)
hyderabad 0   (0%)
features 0   (0%)
interviews 0   (0%)
gossip 0   (0%)
television 0   (0%)
fashion 0   (0%)
photos 0   (0%)
videos 0   (0%)
editorials 0   (0%)
travel 0   (0%)
books 0   (0%)
tech 0   (0%)
prabhu 0   (0%)
2 words:11% (5/45)
breaking news 0   (0%)
daily news 0   (0%)
kannada nation 0   (0%)
tamil nadu 0   (0%)
columns. 0   (0%)
3 words:16% (7/45)
latest news india 0   (0%)
breaking news english 0   (0%)
latest news today 0   (0%)
india news today 0   (0%)
breaking news today 0   (0%)
todays top news 0   (0%)
today flash news 0   (0%)
5 words:2% (1/45)
top news of the day 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advertisement  books  breaking  business  cases  cities  columns  covid  day  delhi  entertainment  express  haryana  hyderabad  india  indian  kannada  karnataka  kerala  kochi  latest  modi  nadu  nation  nbsp  news  odisha  politics  polls  rsquo  settings  special  sport  tamil  test  today  vaccine  videos  win  year 

Top 20 Keywords
Total Terms Count: 1,081

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
news 27 2.50%
nbsp 13 1.20%
covid 11 1.02%
india 11 1.02%
sport 10 0.93%
advertisement 9 0.83%
tamil 8 0.74%
nation 8 0.74%
latest 7 0.65%
vaccine 6 0.56%
cities 6 0.56%
delhi 6 0.56%
business 6 0.56%
breaking 6 0.56%
kerala 6 0.56%
entertainment 5 0.46%
rsquo 5 0.46%
nadu 5 0.46%
today 5 0.46%
cases 5 0.46%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




PM Modi reviews India's COVID-19 vaccination strategy
Pfizer seeks emergency use of its COVID-19 vaccine in US
AG grants consent for contempt proceedings against Kunal Kamra over fresh tweet
ISL 2020: ATK Mohun Bagan start off with 1-0 win over Kerala Blasters
RBI's internal working group moots raising promoter stake, allowing corporates to own banks
Tamil Nadu bans online gaming, guilty to get six months imprisonment
Karnataka: Idol in Hoysala era Lakshmi temple desecrated during treasure hunt
Kerala’s poll-season arrests raise questions
Needless PSY-OPS to resume rail traffic in Punjab
US to rejoin Paris deal, but is it enough?
No lockdown in MP amid surge in COVID-19 cases
Pak court jails two more aides of JuD chief Hafiz Saeed
CCI clears Reliance-Future Group deal worth Rs 24K cr
Special drive for summary revision of electoral rolls in AP
'104 out of 150':Talasani confident on TRS victory in GHMC polls
'Sambit made Puri famous': Lekhashree draws political ire
Modi’s policies inspired Sulfath to contest polls under BJP
CM BS Yediyurappa’s media adviser resigns
Udhaya to kick-start campaign from Karunanidhi’s birthplace
PSUs encroached over 600 acres of wetlands post 2015 floods?
Smart City Mission readying 7 New Year gifts
New enemies force Covid battle on the backfoot
Shops inside Namma Metro stations seek help to reopen
Delhi records coldest November morning in 14 years
Migratory birds fly past as Hyderabad lakes are too full
From 'Grey's Anatomy' to 'This Is Us,' Covid infects TV plots
Had the best time shooting for 'We Can Be Heroes': Priyanka Chopra Jonas
Save the date: Get free Netflix for these two days in India, without subscription
Simbu starrer Eeswaran's producer gets show-cause notice for using CGI snake
Virat Kohli 'irreplaceable' for India, says Ex-Australian skipper Allan Border
'AI, virtual reality can help fast track COVID vaccine
Find out how you can lose the extra Diwali pounds
Kochi-based brothers give a sugar-free sweet tooth
Going south: OTT platforms help foster more young talent than ever
All child’s play: Kid's explore creative side during lockdown
A scary itch: How is eczema and depression related?
Santwana Bhattacharya
V Sudhish Pai
Vinay Sahasrabuddhe
Prosenjit Datta
<I> (52)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.57 seconds - 52.86 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
4.30 s 0.03 s 0.03 s 0.01 s 2.41 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
30 Kb (30,130 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
30 Kb (30,130 bytes) 8 Kb (8,463 bytes) 22 Kb (21,667 bytes) 39.06 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
106 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore'+external_url+''+external_url+''+external_url+''+external_url+'

You have 4 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
297 27 324

Too many links (324), it may be considered as spam!

Internal Links (link to pages within this domain) - 297
URL Anchor Text 2020 Nadu Pradesh's T20 WC Cup News Chawla J S George Gurumurthy Shankar Aiyar Dhar-Kamath K Ghori
https://epaper.newindianexpress.comE-paper E-paper News's T20 World Cup World Cup TO E-PAPER Modi reviews India's COVID-... lockdown in MP amid surge i... records 118 COVID-19 dea... seeks emergency use of ... grants consent for contempt... 2020: ATK Mohun Bagan star...'s internal working group m...

External Links (link to pages on other websites) - 27
URL Anchor Text Morning Standard |
https://www.dinamani.comDinamani |
https://www.kannadaprabha.comKannada Prabha |
https://www.samakalikamalayalam.comSamakalika Malayalam |
https://www.indulgexpress.comIndulgexpress |
https://www.edexlive.comEdex Live |
https://www.cinemaexpress.comCinema Express |
http://www.eventxpress.comEvent Xpress

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
91 55 36

36 images do not have Alt values.

Image URL - 91
https://images.newindianexpress.c...ges/FrontEnd/images/social-icon-set/rss_new.png Modi reviews India's COVID ... has said that no seriou... comedian Kunal Kamra ... hitman Roy Krishna, who... laundering: Banks, RBI o... Illustrations | Amit ... broken idol of Goddess Mah... Dabi with estranged husba... Snehan (Photo | Vijay... representational purposes Cricketer Mohammed S... workers conduct COVID-1... image (Photo... Health Minister Anil V... Image. (Photo... taking holy dip at Ga... School Education M... wage laborers wearing ma... not maintaining social ... of the Ranthambore P... diving trainees at Laksh... 'Dai-Didi clinic' will be ... Kunju CM Amarinder Singh (Fil... President-elect Joe Biden (... Kollywood comedian and acto... out a few snaps that giv... Katrina Kaif to Priyanka ... Narendra Modi (R) with his ... second phase of the Malaba... Modi at BRICS meet (Photo |... team of doctors wearing prot... chief Hafiz Muhammad Saeed... Rs 24,713 crore deal that ... Cinematography Minis... BJP leader Lekhashree S... Sulfath filed her nominatio... CM BS Yediyurappa actor Udhayanidhi Stalin being dumped on the ba... on the Open Air Auditoriu..., covid testing, D... wearing warm clothes... water birds have not... shot from 'Grey's Anatomy' (... Priyanka Chopra Jonas ... in India can watch all ... movie poster. (Photo ... captain Virat Kohli in ... intelligence food
https://images.newindianexpress.c...m/images/FrontEnd/images/logo/magazine_logo.jpg actress Pooja Hegde'+image+''+image+''+image+''+image+'

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
3 4 7

Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
55 9 64

Too many (9) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 9
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page News

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
UA-2311935-30 Excellent! the website implements Google Analytics.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (92) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 732
  Facebook Shares 617
  Facebook Comments 100
  Tweets 346
  LinkedIn 40

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ Page


Excellent! the website has a good Trustworthiness Score (76/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
87 Excellent! the website has a good Child Safe Score (87/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
5,027th most visited website in the world.
450th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
16 years, 4 days old ( 1st registered on : 2004-11-26 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
-1 years, -5 days from today ( expires on : 2020-11-26 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Info ( 20 characters )

Domain Registrar : Net 4 India Limited

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2004-11-26 2004-11-26 2020-11-26
16 years, 4 days old 16 years, 4 days ago -1 years, -5 days from today
16 years, 4 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (-1 years, -5 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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