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ilovetest.org

nhl.com favicon nhl.com

Excellent Practice34
Improvement Could be Made10
Critical Issues to Attend7
Sep 24, 2021 11:55 AM

Click To Re-generate Current Report

Recommended Actions

  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Ensure targeted keywords have an optimal density of 1% to 3% and increase the consistency within the content.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     21
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Detailed Reviews

Related Category
Most related categories of this website.

athletic   cricket   festival   football   maps   museum   television   wars  

Title
Official Site of the National Hockey League | NHL.com

Words count: 9    Unique Words: 9    Length: 53 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The official National Hockey League website including news, rosters, stats, schedules, teams, and video.

Words count: 14    Length: 104 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Official Site of the National Hockey League | NHL.com www.nhl.com/
The official National Hockey League website including news, rosters, stats, schedules, teams, and video.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
nhl, nhl.com, www.nhl.com, playoffs, scores, video, photos, standings, news, features, players, shop, auctions, tickets, mobile, game center live, stanley cup, winter classic, draft, free agency

Words count: 28    Length: 194 characters    keyword phrases count : 20

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:70% (14/20)
nhl 0   (0%)
playoffs 0   (0%)
scores 0   (0%)
video 0   (0%)
photos 0   (0%)
standings 0   (0%)
news 0   (0%)
features 0   (0%)
players 0   (0%)
shop 0   (0%)
auctions 0   (0%)
tickets 0   (0%)
mobile 0   (0%)
draft 0   (0%)
2 words:20% (4/20)
nhl.com 0   (0%)
stanley cup 0   (0%)
winter classic 0   (0%)
free agency 0   (0%)
3 words:10% (2/20)
www.nhl.com 0   (0%)
game center live 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

agency  auctions  center  classic  content  cup  draft  features  free  game  hockey  including  league  live  main  mobile  national  news  nhl  official  photos  players  playoffs  rosters  schedules  scores  shop  site  skip  standings  stanley  stats  teams  tickets  video  website  winter 

Top 20 Keywords
Total Terms Count: 61

A few words (8) have a very highly density, they can be adjusted to improve the overall SEO performance.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
nhl 5 8.20%
official 3 4.92%
national 3 4.92%
hockey 3 4.92%
league 3 4.92%
site 2 3.28%
video 2 3.28%
news 2 3.28%
shop 1 1.64%
center 1 1.64%
game 1 1.64%
tickets 1 1.64%
auctions 1 1.64%
scores 1 1.64%
players 1 1.64%
features 1 1.64%
standings 1 1.64%
photos 1 1.64%
stanley 1 1.64%
playoffs 1 1.64%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
191019570001901116

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(19)
Analysis
Spotlight
More Video
NHL Network
Explore
Schedule
Spotlight
Spotlight
Tickets
Fantasy
Shop
Eastern Conference
Atlantic
Metropolitan
Western Conference
Central
Pacific
Languages

<H2>

(1)
Hockey Sites

<H4>

(19)
Stream NHL Games
Follow NHL
NHL Podcasts
NHL Events & Initiatives
Headlines
Stream NHL Games
NHL.com Spotlight
Fantasy Hockey
Must-See Video
2021-22 Season Previews
Short Shifts
Most Buzzworthy Moments
NHL Offseason
Stream NHL Games
Headlines
2021-22 Season Previews
Short Shifts
Most Buzzworthy Moments
NHL Offseason
<H5>
(57)
Learn more
Kraken fans 'amped' at first practice
Fantasy forward point projections
Camp Buzz: Thornton out for Panthers
NHL Tonight: Lightning's three-peat chances
Hayes motivated by memory of late brother
Learn more
Season preview: Detroit Red Wings
Season preview: Colorado Avalanche
Mailbag: Kraken expectations
Boyle, Neal among players on PTO deals
NHL prospects who could surprise during camp
NHL, Fanatics open new flagship store in New York City
Fantasy D-man point projections
Fantasy goalie win projections
Fantasy hockey cheat sheet
Fantasy draft strategy: rounds 1-4
NHL Tonight: Pete Jensen
NHL.com/Fantasy
Turner introduces drone shot
NHL Tonight: Top rookies
Blake Wheeler: Top 5 Plays
NHL Tonight: Next generation of defensemen
Best Falling Plays of 2020-21
Blue Jackets: No. 1 center
Blackhawks: Toews return
Flames: Gaudreau, Monahan
Hurricanes: Kotkaniemi, goalies
Coyotes: New goalies
Bruins: Replacing Krejci
Fox assigned 'Norris' Rangers jersey
Kapanen posts Tanev-like headshot
Young Rangers can't identify Spears
Coyotes going back to Kachina jerseys
McDavid's Goal of the Year
NHL Tonight: Mark Messier on 9/11
Blackwood's Save of the Year
McDavid: Best Plays of 2020-21
Learn more
Blue Jackets: No. 1 center
Blackhawks: Toews return
Flames: Gaudreau, Monahan
Hurricanes: Kotkaniemi, goalies
Coyotes: New goalies
Bruins: Replacing Krejci
Fox assigned 'Norris' Rangers jersey
Kapanen posts Tanev-like headshot
Young Rangers can't identify Spears
Coyotes going back to Kachina jerseys
McDavid's Goal of the Year
NHL Tonight: Mark Messier on 9/11
Blackwood's Save of the Year
McDavid: Best Plays of 2020-21
<I> (19)
<STRONG> (1)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
64

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://nhl.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.29 seconds - 237.00 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
9.82 s 0.08 s 0.07 s 0.02 s 5.50 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
69 Kb (68,730 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
69 Kb (68,730 bytes) 0 Kb (429 bytes) 68 Kb (68,301 bytes) 0.63 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
3 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.nhl.com/ and http://nhl.com are resolved to the same url :https://www.nhl.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://www.nhl.com/stats/player?navid=nav-sts-indiv#
http://www.nhl.com/stats/team?navid=nav-sts-teams#
http://www.nhl.com/stats/milestone?navid=nav-sts-mlstn#
https://www.nhl.com/...y-top-250-rankings-players-2019-20/c-281505474?tid=277729150
https://www.nhl.com/...y-top-100-forward-rankings-2019-20/c-282775028?tid=277729150
https://www.nhl.com/...top-50-defenseman-rankings-2019-20/c-282830728?tid=277729150
https://www.nhl.com/...top-25-goaltender-rankings-2019-20/c-282860450?tid=277729150
http://nhl.com/news/c-308791986?tid=277729150
https://www.nhl.com/...nkings-fantasy-hockey-team-2021-22/c-299081864?tid=277729150
https://www.nhl.com/...hockey-cheat-sheet-pools-draft-kit/c-282283006?tid=277729150
http://www.nhl.com/shop/link.html?id=NHLMainNav
http://www.nhl.com/shop/link.html?id=NHLSubNavShop
https://auctions.nhl...urce=onsite&utm_medium=nhl.com&utm_campaign=mainauctionslink
http://www.nhl.com/shop/link.html?id=NHLSubNavJerseys
http://www.nhl.com/shop/link.html?id=NHLSubNavMens
http://www.nhl.com/shop/link.html?id=NHLSubNavWomens
http://www.nhl.com/shop/link.html?id=NHLSubNavKids
https://secure.web.nhl.com/#/login?flowId=subscription&locale=en_US
https://www.nhl.com/...-hockey-forward-point-stat-2020-21/c-290800452?tid=277729150
http://nhl.com/news/...50-rankings-drafts-players-2020-21/c-281505474?tid=277729150
http://nhl.com/news/c-326249326?tid=282278696
http://nhl.com/news/c-326227984?tid=282278696
http://nhl.com/news/c-326246156?tid=277729162
http://nhl.com/news/...ng-for-roster-during-training-camp/c-326190878?tid=282066676
http://nhl.com/news/c-290806304?tid=277729150
https://www.nhl.com/...y-goalie-wins-teams-stat-standings/c-290808848?tid=277729150
https://www.nhl.com/...hockey-cheat-sheet-pools-draft-kit/c-282283006?tid=277729150
http://nhl.com/news/...picks-position-spots-slots-2019-20/c-308994484?tid=277729150
http://nhl.com/news/...lue-jackets-2021-22-season-preview/c-326243608?tid=282278696
http://nhl.com/news/c-326203122?tid=282278696
http://nhl.com/news/c-326234326?tid=282278696
http://nhl.com/news/c-326206184?tid=282278696
http://nhl.com/news/c-326172944?tid=282278696
http://nhl.com/news/...ston-bruins-2021-22-season-preview/c-326160126?tid=282278696
http://nhl.com/news/c-326292448?tid=281396148
http://nhl.com/news/...dary-headshot-lives-on-with-kraken/c-326281472?tid=281396148
http://nhl.com/news/c-326276174?tid=281396148
https://www.nhl.com/...coyotes-bring-back-kachina-jerseys/c-326227896?tid=281396148
http://nhl.com/news/free-agency-signings-2021/c-325821250?tid=281072352
http://nhl.com/news/2021-22-nhl-trades/c-289968698?tid=278542340
https://www.nhl.com/...unrestricted-free-agents-available/c-325861596?tid=281072352
http://nhl.com/news/...50-rankings-drafts-players-2020-21/c-281505474?tid=277729150
http://nhl.com/news/...lue-jackets-2021-22-season-preview/c-326243608?tid=282278696
http://nhl.com/news/c-326203122?tid=282278696
http://nhl.com/news/c-326234326?tid=282278696
http://nhl.com/news/c-326206184?tid=282278696
http://nhl.com/news/c-326172944?tid=282278696
http://nhl.com/news/...ston-bruins-2021-22-season-preview/c-326160126?tid=282278696
http://nhl.com/news/c-326292448?tid=281396148
http://nhl.com/news/...dary-headshot-lives-on-with-kraken/c-326281472?tid=281396148
http://nhl.com/news/c-326276174?tid=281396148
https://www.nhl.com/...coyotes-bring-back-kachina-jerseys/c-326227896?tid=281396148
http://nhl.com/news/free-agency-signings-2021/c-325821250?tid=281072352
http://nhl.com/news/2021-22-nhl-trades/c-289968698?tid=278542340
https://www.nhl.com/...unrestricted-free-agents-available/c-325861596?tid=281072352
http://www.nhl.com/ice/eventhome.htm?location=/hockeyfightscancer
http://shop.nhl.com/source/BM-NHLcom-HP-Footer-Shop-FunStuff?navid=drippan


You may use url rewrite techniques to make these 57 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://auctions.nhl...um=nhl.com&utm_campaign=mainauctionslink
https://secure.web.n...#/login?flowId=subscription&locale=en_US


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
240 41 281


Too many links (281), it may be considered as spam!

Internal Links (link to pages within this domain) - 240
URL Anchor Text
http://nhl.com/#content-wrapSkip to Main Content
http://nhl.com/
http://nhl.com/#
https://www.nhl.com/scoresScores
http://nhl.com/newsNews
https://www.nhl.com/news/t-289242400Expansion Draft
http://nhl.com/news/t-277764372NHL Draft
http://nhl.com/news/t-281072352Free Agency
http://nhl.com/news/t-278542340Trades & Transactions
http://nhl.com/news/t-277548856NHL Insider
http://nhl.com/news/t-277729150Fantasy Hockey
http://nhl.com/news/t-287339198Stanley Cup Playoffs
https://www.nhl.com/news/t-280503612NHL Awards
http://nhl.com/news/t-278386388Super 16 Rankings
http://nhl.com/info/nhl-declaration-of-principles/This is Hockey
http://nhl.com/community/hockey-is-for-everyoneHockey is for Everyone
https://www.nhl.com/news/t-306702280Color of Hockey
https://www.nhl.com/info/video-rulebookVideo Rulebook
http://nhl.com/news/t-277729160NHL Situation Room
http://nhl.com/hockeyfightscancerHockey Fights Cancer
http://nhl.com/news/t-277549076Player Safety
http://nhl.com/info/nhl-greenNHL Green
http://nhl.com/multimedia/podcastsPodcasts
http://nhl.com/videoVideo
http://nhl.com/video/t-306336916Stanley Cup Playoffs
http://nhl.com/video/t-277350912Most Popular
http://nhl.com/video/t-277753022Game Recaps
http://nhl.com/video/t-277781830Situation Room
http://nhl.com/video/t-277440360Player Safety Decisions
http://nhl.com/video/t-284884724100 Greatest Players
http://nhl.com/info/networkNHL Network Home
http://nhl.com/video/t-277774708Best of NHL Network
https://www.nhl.com/video/t-299508464Fantasy Hockey
http://nhl.com/standingsStandings
http://www.nhl.com/stats/Stats
http://www.nhl.com/stats/leadersLeague Leaders
http://www.nhl.com/stats/player?navid=nav-sts-indiv#By Player
http://www.nhl.com/stats/team?navid=nav-sts-teams#By Team
http://www.nhl.com/stats/milestone?navid=nav-sts-mlstn#Milestones
https://www.nhl.com/standingsStandings
http://nhl.com/info/all-time-nhl-playoff-resultsAll-Time NHL Results
https://records.nhl.comRecords.NHL.com
http://nhl.com/scheduleSchedule
https://www.nhl.com/schedule2021-22 NHL schedule
http://nhl.com/info/nhl-events/2021-22Future Events
https://www.nhl.com/oddsBetting Lines
https://www.nhl.com/fans/nhl-awards-eventNHL Awards
http://nhl.com/playerPlayers
http://nhl.com/playerPlayer Search
http://www.nhl.com/stats/leadersLeague Leaders
http://nhl.com/info/nhl-awards-trophiesAll-Time Trophies & Winners
http://nhl.com/fans/nhl-centennial/100-greatest-nhl-players/100 Greatest NHL Players
https://www.nhl.com/news/t-283496592Hall of Fame
https://www.nhl.com/info/mobile-appApp
http://nhl.com/ticketsTickets
https://www.nhl.com/fans/fantasy-hockeyFantasy
https://www.nhl.com/fans/fantasy-hockeyNHL.com/Fantasy
https://www.nhl.com/multimedia/podcasts-nhl-fantasy-on-iceNHL Fantasy on Ice Podcast
https://www.nhl.com/...layers-2019-20/c-281505474?tid=277729150Top 250 Rankings
https://www.nhl.com/...nkings-2019-20/c-282775028?tid=277729150Top 100 Forwards
https://www.nhl.com/...nkings-2019-20/c-282830728?tid=277729150Top 50 Defensemen
https://www.nhl.com/...nkings-2019-20/c-282860450?tid=277729150Top 25 Goalies
http://nhl.com/news/c-308791986?tid=277729150NHL.com Fantasy Mock Draft
https://www.nhl.com/...y-team-2021-22/c-299081864?tid=277729150Team Power Rankings
https://www.nhl.com/...ools-draft-kit/c-282283006?tid=277729150Fantasy Pool Cheat Sheet
http://www.nhl.com/shop/link.html?id=NHLMainNavShop
http://www.nhl.com/shop/link.html?id=NHLSubNavShopNHL Shop
https://auctions.nhl...um=nhl.com&utm_campaign=mainauctionslinkAuctions
http://www.nhl.com/shop/link.html?id=NHLSubNavJerseysJerseys
http://www.nhl.com/shop/link.html?id=NHLSubNavMensMen
http://www.nhl.com/shop/link.html?id=NHLSubNavWomensWomen
http://www.nhl.com/shop/link.html?id=NHLSubNavKidsKids
http://nhl.com/info/teamsTeams
http://nhl.com/bruinsBoston
http://nhl.com/sabresBuffalo
http://nhl.com/redwingsDetroit
http://nhl.com/panthersFlorida
https://www.nhl.com/canadiensMontréal
https://www.nhl.com/senatorsOttawa
https://www.nhl.com/lightningTampa Bay
https://www.nhl.com/mapleleafsToronto
https://www.nhl.com/hurricanesCarolina
https://www.nhl.com/bluejacketsColumbus
https://www.nhl.com/devilsNew Jersey
https://www.nhl.com/islandersNY Islanders
https://www.nhl.com/rangersNY Rangers
https://www.nhl.com/flyersPhiladelphia
https://www.nhl.com/penguinsPittsburgh
https://www.nhl.com/capitalsWashington
https://www.nhl.com/coyotesArizona
https://www.nhl.com/blackhawksChicago
https://www.nhl.com/avalancheColorado
https://www.nhl.com/starsDallas
https://www.nhl.com/wildMinnesota
https://www.nhl.com/predatorsNashville
https://www.nhl.com/bluesSt. Louis
https://www.nhl.com/jetsWinnipeg
https://www.nhl.com/ducksAnaheim
https://www.nhl.com/flamesCalgary
https://www.nhl.com/oilersEdmonton
...

External Links (link to pages on other websites) - 41
URL Anchor Text
https://www.youtube.com/nhlYouTube.com/NHL
https://nhlnetwork.viewerlink.tv/Channel Finder
https://www.ticketex...aign=NHL_LEAGUE&utm_content=TIX_PAGE_NAVNHL Ticket Exchange
https://www.fanduel.com/nhlPlay FanDuel
https://photos.com/art/nhlPhotos.com
https://www.facebook.com/NHLStoreNYC/NYC NHL Store
https://www.discover...nhl&sc=GAXW&cmpgnid=affinity-pl-nhl-shtbGet NHL Credit Card
https://plus.espn.co...-NHL_Owned_NavigationBar_April2021-US-ENUS Users: Get ESPN+
https://www.twitter.com/nhlTwitter
https://www.facebook.com/NHL/Facebook
https://www.instagram.com/nhl/Instagram
https://www.youtube.com/nhlYouTube
https://www.snapchat.com/add/nhlSnapchat
https://www.giphy.com/nhlGIPHY
http://vm.tiktok.com/UuPMf9/TikTok
https://www.twitch.tv/nhlTwitch
https://cms.nhl.bamg...ts/binary/326077720/binary-file/file.pdfNHL COVID-19 protocol for 2021...
https://cms.nhl.bamg...ts/binary/326077720/binary-file/file.pdfNHL COVID-19 protocol for 2021...
http://www.theahl.com/AHL
https://www.theaihl....ageAIHL.cfm?clientID=3856&leagueID=11464AIHL
http://www.echl.com/ECHL
http://www.eliteleague.co.uk/EIHL (UK)
http://www.thesphl.com/SPHL
http://www.ushl.com/USHL
http://www.iha.org.au/Aussie Hockey
http://www.nhlalumni.net/NHL Alumni Association
http://www.nhlofficials.com/NHL Officials Association
http://www.nicklasbackstrom.com/Nicklas Backstrom
http://www.aleksanderbarkov16.com/Aleksander Barkov
http://www.couture39.com/Logan Couture
http://www.duncankeith.com/Duncan Keith
http://www.anzeseleven.com/Anze Kopitar
http://www.hlundqvist30.com/Henrik Lundqvist
http://malkin71.com/Evgeni Malkin
http://www.bradmarchand.com/Brad Marchand
http://steen20.com/Alex Steen
http://www.pavelbure.net/Pavel Bure (Ret.)
http://www.mikefisher.ca/Mike Fisher (Ret.)
http://www.jl15.com/Jamie Langenbrunner (Ret.)
http://www.savard18.com/Denis Savard (Ret.)
https://www.firstshift.caFirst Shift

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
2 0 2


Alt values are missing for all the images (2), it will be hard for search engines to include your site for image searches!

Image URL - 2
URL ALT Text
https://www.facebook.com/tr?id=1921075634812764&ev=PageView&noscript=1
http://b.scorecardresearch.com/p?c1=2&c2=3005352&cv=2.0&cj=1


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 0 1


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script
Scripts Block In Same Page Links to External Script Files Total
23 5 28


Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type
text/javascript
text/javascript
text/javascript
text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://nhl.com/newsNews


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-106053125-1 Excellent! the website implements Google Analytics.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
218
Excellent! You do have a lot of root domains (218) linked to your site nhl.com.

218
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 10,758
  Facebook Shares 16,009
  Facebook Comments 11,934
  Tweets 246
  LinkedIn 1,109

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/NHLStoreNYC/
Twitter Accounthttps://www.twitter.com/nhl
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site nhl.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,021th most visited website in the world.
687th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain nhl.com is the only one hosted on the server (ip : 184.84.74.177).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 184.84.74.177) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 3 days old ( 1st registered on : 1994-10-18 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
-1 years, -5 days from today ( expires on : 2021-10-16 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]



Domain Info
nhl.com ( 7 characters )

Domain Registrar : Moniker Online Services LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-10-18 2020-10-29 2021-10-16
27 years, 3 days old 0 years, 356 days ago -1 years, -5 days from today
27 years, 3 days old


Domain Name Servers used by nhl.com
DNS Name IP Address
ns0073.secondary.cloudflare.com162.159.32.74
ns0202.secondary.cloudflare.com162.159.33.77


Domain is going to expire in less than a year time (-1 years, -5 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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