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nike.com favicon nike.com

Excellent Practice35
Improvement Could be Made7
Critical Issues to Attend9
Mar 8, 2024 01:21 AM

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Recommended Actions

  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 209 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Create RSS feed for your site.
  • ...     24
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Detailed Reviews

Related Category
Most related categories of this website.

art   athletic   comics   courses   media   museum   shoes   social  

Title
Nike. Just Do It. Nike.com

Words count: 6    Unique Words: 5    Length: 26 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Nike 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Nike delivers innovative products, experiences and services to inspire athletes.

Words count: 10    Length: 80 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Nike. Just Do It. Nike.com www.nike.com/
Nike delivers innovative products, experiences and services to inspire athletes.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
nike

Words count: 1    Length: 4 characters    keyword phrases count : 1

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:100% (1/1)
nike 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advertising  air  arrivalsbest  ccedil  cookies  data  extra  featurednew  functionality  girl  inspired  jordan  kids  lambda  max  maxair  media  nike  ntilde  personal  policy  preferences  privacy  processing  rsquo  select  session  settings  shoeskids  site  sizebig  social  style  stylesnew  toddler  visiting  website  weekextra  weekshop  women 

Top 20 Keywords
Total Terms Count: 925

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
cookies 22 2.38%
nike 17 1.84%
air 12 1.30%
ntilde 10 1.08%
select 10 1.08%
social 8 0.86%
women 8 0.86%
media 7 0.76%
ccedil 7 0.76%
style 7 0.76%
rsquo 6 0.65%
privacy 6 0.65%
max 6 0.65%
processing 6 0.65%
advertising 5 0.54%
site 5 0.54%
jordan 5 0.54%
shoeskids 5 0.54%
personal 5 0.54%
data 4 0.43%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
1122635000060080

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
The Celebration Is On

<H2>

(12)
Featured
Featured
Trending
Trending
Classics Spotlight
Shop by Sport
Popular Right Now
Classics Spotlight
Shop by Sport
Popular Right Now
Nike Membership
Nike Membership

<H3>

(26)
Your Cookie Settings
Your Cookie Settings
The Celebration Is On
Real Hot Girl Wellness
Her Story. Her Style.
Real Hot Girl Wellness
Her Story. Her Style.
Air Jordan 1
Dunk
Air Force 1
Air Max
Nike Blazer
It's Better as a Member
Your Exclusive Access
How We Say Thank You
Movement Where You’re At
Your Customization Service
Your Ultimate Sneaker Community
Shop Your Way
It's Better as a Member
Your Exclusive Access
How We Say Thank You
Movement Where You’re At
Your Customization Service
Your Ultimate Sneaker Community
Shop Your Way

<H4>

(35)
The next generation of Air technology is here.
Head-to-toe styles and retro footwear.
Our carbon-plated shoe built to go off-road.
Featuring the LeBron NXXT Gen AMPD.
Coming 3.26: Air Max Dn
Timeless Fits
New In: Nike ZoomX Ultrafly
Nike Basketball's Latest
Basketball
Running
Training
Soccer
Golf
Tennis
Football
Baseball
Yoga
Air Jordan 1
Dunk
Air Force 1
Air Max
Blazer
Styles made for your game.
Everything you’ll need for every mile.
Styles for gym workouts, bootcamps, spin & more.
Bring mad style to the pitch with the latest gear.
Conquer any course & every green in style.
Serve up in style.
Command the field in game-ready gear.
Step up to the plate in style.
Essentials for every pose, bend, and stretch.
Featured
Shoes
Clothing
Kids
<I> (6)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.17 seconds - 103.83 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
17.35 s 0.13 s 0.12 s 0.03 s 9.72 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
121 Kb (121,484 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
121 Kb (121,484 bytes) 11 Kb (11,190 bytes) 110 Kb (110,294 bytes) 10.15 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
209 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.nike.com/ and http://nike.com are resolved to the same url :https://www.nike.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://agreementservi...kedotcom.web&country=us&language=en_us&requestType=redirect
http://agreementservi...kedotcom.web&country=us&language=en_us&requestType=redirect
http://agreementservi...kedotcom.web&country=us&language=en_us&requestType=redirect
http://agreementservi...kedotcom.web&country=us&language=en_us&requestType=redirect
https://www.nike.com/w/air-force-1-shoes-5sj3yzy7ok?vst=Air%20Force%201
https://www.nike.com/w/jordan-37eef?vst=Jordan
https://www.nike.com/w/air-max-shoes-a6d8hzy7ok?vst=Air%20Max
https://www.nike.com/w/blazer-shoes-9gw3azy7ok?vst=Blazer
https://www.nike.com.hk/?locale=en-gb&intpromo=language2001
https://www.nike.com.hk/?locale=zh-hk&intpromo=language1001
https://agreementserv....nikedotcom.web&country=US&language=en&requestType=redirect
https://agreementserv....nikedotcom.web&country=US&language=en&requestType=redirect
https://agreementserv....nikedotcom.web&country=US&language=en&requestType=redirect


You may use url rewrite techniques to make these 13 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://agreementservi...=us&language=en_us&requestType=redirect
http://agreementservi...=us&language=en_us&requestType=redirect
http://agreementservi...=us&language=en_us&requestType=redirect
http://agreementservi...=us&language=en_us&requestType=redirect
https://agreementserv...try=US&language=en&requestType=redirect
https://agreementserv...try=US&language=en&requestType=redirect


You have 6 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
519 9 528


Too many links (528), it may be considered as spam!

Internal Links (link to pages within this domain) - 519
URL Anchor Text
http://agreementservi...=us&language=en_us&requestType=redirectPrivacy & Cookie Policy
http://agreementservi...=us&language=en_us&requestType=redirectPrivacy & Cookie Policy
http://agreementservi...=us&language=en_us&requestType=redirectPrivacy & Cookie Policy
http://agreementservi...=us&language=en_us&requestType=redirectPrivacy & Cookie Policy
http://nike.com/#skip-to-contentSkip to main content
https://www.nike.com/jordan
https://www.nike.com/w/converse-shoes-akmjxzy7ok
https://www.nike.com/retailFind a Store
https://www.nike.com/helpHelp
https://www.nike.com/helpHelp
https://www.nike.com/orders/details/Order Status
https://www.nike.com/help/a/shipping-deliveryShipping & Delivery
https://www.nike.com/help/a/returns-policyReturns
https://www.nike.com/help/a/change-cancel-orderOrder Cancellation
https://www.nike.com/help/a/size-chartsSize Charts
https://www.nike.com/help/#contactContact Us
https://www.nike.com/membership/member-rewardsMembership
https://www.nike.com/promo-codePromotions & Discounts
https://www.nike.com/product-adviceProduct Advice
https://www.nike.com/member/profile/
https://www.nike.com/member/profile/Account
https://www.nike.com/member/profile/Profile
https://www.nike.com/ordersOrders
https://www.nike.com/favoritesFavorites
https://www.nike.com/member/inboxInbox
https://www.nike.com/experiencesExperiences
https://www.nike.com/member/settingsAccount Settings
https://www.nike.com/membershipJoin Us
https://www.nike.comNike Home Page
https://www.nike.com/jordanJordan
https://www.nike.com/w/converse-shoes-akmjxzy7okConverse
https://www.nike.com/membershipLearn more
https://www.nike.com/membershipJoin Us
https://www.nike.com/favoritesFavorites
https://www.nike.com/cart0Bag
https://www.nike.com/ordersOrders
https://www.nike.com/retailFind a Store
https://www.nike.com/helpHelp
https://www.nike.com/member/profile/Profile
https://www.nike.com/ordersOrders
https://www.nike.com/favoritesFavorites
https://www.nike.com/member/inboxInbox
https://www.nike.com/experiencesExperiences
https://www.nike.com/member/settingsAccount Settings
https://www.nike.com/w/new-3n82yNew & Featured
https://www.nike.com/w/international-womens-day-rjmoNike Women's Week
https://www.nike.com/w/international-womens-day-rjmoShop All ✨
https://www.nike.com/w/womens-event-sale-5i1keExtra 25% Off Select Styles
https://www.nike.com/w/new-3n82yNew & Featured
https://www.nike.com/w/new-3n82yNew Arrivals
https://www.nike.com/w/best-76m50Best Sellers
https://www.nike.com/w/member-access-4lbtyMember Product
https://www.nike.com/w/new-upcoming-drops-k0gkNew & Upcoming Drops
https://www.nike.com/launchSNKRS Launch Calendar
https://www.nike.com/w/dunk-90aohLatest in Dunks
https://www.nike.com/w/classics-collection-aj8oqShop Classics
https://www.nike.com/w/jordan-1-shoes-4fokyzy7okAir Jordan 1
https://www.nike.com/w/air-force-1-shoes-5sj3yzy7okAir Force
https://www.nike.com/w/dunk-90aohDunk
https://www.nike.com/w/air-max-shoes-a6d8hzy7okAir Max
https://www.nike.com/w/blazer-shoes-9gw3azy7okBlazer
https://www.nike.com/w/new-mens-3n82yznik1New For Men
https://www.nike.com/w/new-mens-shoes-3n82yznik1zy7okShoes
https://www.nike.com/w/new-mens-clothing-3n82yz6ymx6znik1Clothing
https://www.nike.com/w/new-womens-3n82yz5e1x6New For Women
https://www.nike.com/w/new-womens-shoes-3n82yz5e1x6zy7okShoes
https://www.nike.com/w/new-womens-clothing-3n82yz5e1x6z6ymx6Clothing
https://www.nike.com/w/new-kids-3n82yzv4dhNew For Kids
https://www.nike.com/w/new-kids-shoes-3n82yzv4dhzy7okShoes
https://www.nike.com/w/new-kids-clothing-3n82yz6ymx6zv4dhClothing
https://www.nike.com/w/jordan-37eefJordan
https://www.nike.com/w/jordan-37eefShop All
https://www.nike.com/w/new-jordan-37eefz3n82yLatest in Jordan
https://www.nike.com/w/mens-jordan-37eefznik1Men
https://www.nike.com/w/womens-jordan-37eefz5e1x6Women
https://www.nike.com/w/kids-jordan-37eefzv4dhKids
https://www.nike.com/w/jordan-basketball-37eefz3glsmBasketball
https://www.nike.com/menMen
https://www.nike.com/w/mens-womens-event-sale-5i1keznik1Extra 25% Off Select Styles
https://www.nike.com/w/new-mens-3n82yznik1New & Featured
https://www.nike.com/w/new-mens-3n82yznik1New Arrivals
https://www.nike.com/w/mens-best-76m50znik1Best Sellers
https://www.nike.com/.../mens-nike-by-you-shoes-6ealhznik1zy7okCustomize with Nike by You
https://www.nike.com/w/mens-track-field-7nem3znik1Track & Field Essentials
https://www.nike.com/w/mens-shoes-nik1zy7okAll Shoes
https://www.nike.com/w/mens-lifestyle-shoes-13jrmznik1zy7okLifestyle
https://www.nike.com/w/mens-jordan-shoes-37eefznik1zy7okJordan
https://www.nike.com/w/mens-air-max-shoes-a6d8hznik1zy7okAir Max
https://www.nike.com/.../mens-air-force-1-shoes-5sj3yznik1zy7okAir Force 1
https://www.nike.com/w/mens-dunk-shoes-90aohznik1zy7okDunk
https://www.nike.com/...mens-training-gym-shoes-58jtoznik1zy7okTraining & Gym
https://www.nike.com/w/mens-basketball-shoes-3glsmznik1zy7okBasketball
https://www.nike.com/w/mens-running-shoes-37v7jznik1zy7okRunning
https://www.nike.com/...ens-skateboarding-shoes-8mfrfznik1zy7okNike SB
https://www.nike.com/w/mens-sandals-slides-fl76znik1Sandals & Slides
https://www.nike.com/w/mens-under-100-shoes-av8b2znik1zy7okShoes $100 & Under
https://www.nike.com/w/mens-clothing-6ymx6znik1All Clothing
https://www.nike.com/w/mens-jordan-clothing-37eefz6ymx6znik1Jordan
https://www.nike.com/w/mens-matching-sets-2lukpznik1Matching Sets
https://www.nike.com/...mens-big-tall-clothing-6ymx6zau499znik1Big & Tall
...

External Links (link to pages on other websites) - 9
URL Anchor Text
https://www.nike.clChileEspañol
https://www.nike.sa/ar/homeالمملكة العربية السعوديةالعربي...
https://www.nike.sa/en/homeSaudi ArabiaEnglish
https://www.nike.ae/ar/homeالإمارات العربية المتحدةالعربي...
https://www.nike.ae/en/homeUnited Arab EmiratesEnglish
https://twitter.com/Nike
https://www.facebook.com/nike
https://www.youtube.com/user/nike
https://instagram.com/nike

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
1 1 0


Excellent! all images are associated with an ALT value.

Image URL - 1
URL ALT Text
https://static.nike.c..._960,c_limit/81a78fa9-0756-42ac-adb0-33c0245bf27a/image.pngYour Privacy Choices


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 4 6


Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type
https://static-assets.nike.com/video-player/2.0.2/nike-one-video-player.min.cssstylesheet
https://www.nike.com/...v2/665-807350fc577/_next/static/chunks/c2d32179f7ada35f.cssstylesheet
https://www.nike.com/...v2/665-807350fc577/_next/static/chunks/c0a9c2e3c11455a0.cssstylesheet
https://www.nike.com/assets/dotcom/nav/4.64.3/dotcom-nav-client.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
53 27 80


Too many (27) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 27
Script URL Type
https://www.nike.com/static/privacy-core/public/privacy-core.js
https://www.nike.com/static/analytics-client/public/analytics-client.min.js
https://s3.nikecdn.com/unite/scripts/unite.min.jstext/javascript
https://www.nike.com/static/uxf/web-shell-client/v1/bundle.umd.js
https://www.nike.com/.../v2/665-807350fc577/_next/static/chunks/lcp-image-loader.js
https://www.nike.com/assets/vendor/adobe-target/2.8.1/at.js
https://www.nike.com/...atic/experience/experimentation-eng/custom-script/bundle.js
https://www.nike.com/...7350fc577/_next/static/chunks/polyfills-c67a75d1b6f99dc8.js
https://www.nike.com/...665-807350fc577/_next/static/chunks/999.c970f4116e11771c.js
https://www.nike.com/...665-807350fc577/_next/static/chunks/686.015962acbf2ddd32.js
https://www.nike.com/...807350fc577/_next/static/chunks/webpack-fbb4d5bf1d270eaf.js
https://www.nike.com/...65-807350fc577/_next/static/chunks/main-bb0fb08cc5703d73.js
https://www.nike.com/...7350fc577/_next/static/chunks/framework-f5bac9606c6cb942.js
https://www.nike.com/...350fc577/_next/static/chunks/pages/_app-9e84ecdc8f3abff6.js
https://www.nike.com/...665-807350fc577/_next/static/chunks/102-a9bb33cd5fdc36f6.js
https://www.nike.com/...static/chunks/pages/%5B%5B...page%5D%5D-1b7254cd364b85d8.js
https://www.nike.com/...0fc577/_next/static/Bq80eSZkp41WUo7PeT4Ru/_buildManifest.js
https://www.nike.com/...350fc577/_next/static/Bq80eSZkp41WUo7PeT4Ru/_ssgManifest.js
https://www.nike.com/...aad4-566afd725d1b/2d206a39-8ed7-437e-a3be-862e0f06eea3/p.jsapplication/javascript
https://www.nike.com/assets/dotcom/nav/4.64.3/dotcom-nav-client.js
https://www.nike.com/assets/dotcom/nav/experiments/dotcom-nav-experiments.js
https://www.nike.com/assets/vendor/react/17.0.2/react.production.min.jstext/javascript
https://www.nike.com/assets/vendor/react-dom/17.0.2/react-dom.production.min.jstext/javascript
https://www.nike.com/assets/vendor/@emotion/core/10.0.27/core.umd.min.jstext/javascript
https://www.nike.com/assets/vendor/@emotion/styled/10.0.27/styled.umd.min.jstext/javascript
https://www.nike.com/.../vendor/@emotion/styled-base/10.0.27/styled-base.umd.min.jstext/javascript
https://static-assets.nike.com/video-player/2.0.2/nike-one-video-player.min.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://news.nike.com/News


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
438
Excellent! You do have a lot of root domains (438) linked to your site nike.com.

438
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 8,691
  Facebook Shares 19,917
  Facebook Comments 6,233
  Tweets 182
  LinkedIn 424

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/nike
Twitter Accounthttps://twitter.com/Nike
Google+ PageNot Found


Trustworthiness
94

Excellent! the website has a good Trustworthiness Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site nike.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
321th most visited website in the world.
130th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - nike.com) hosted on the same server as nike.com (ip : 23.212.144.199).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.212.144.199) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
29 years, 25 days old ( 1st registered on : 1995-03-04 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 340 days from today ( expires on : 2026-03-04 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
nike.com ( 8 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-03-04 1995-03-04 2026-03-04
29 years, 25 days old 29 years, 25 days ago 1 year, 340 days from today
29 years, 25 days old


Domain Name Servers used by nike.com
DNS Name IP Address
ns-n1.nike.com205.251.197.8
ns-n2.nike.com205.251.198.251
ns-n3.nike.com205.251.192.219
ns-n4.nike.com205.251.195.67


You have a nice choice of domain name, which is of a right length (8 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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