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Excellent Practice32
Improvement Could be Made10
Critical Issues to Attend9
Apr 23, 2021 11:08 AM

Click To Re-generate Current Report

Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 121 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     31
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

comics   courses   dog   movies   stories   television   video   wars  

New Jersey Local News, Breaking News, Sports & Weather

Words count: 8    Unique Words: 7    Length: 54 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Get the latest New Jersey Local News, Sports News & US breaking News. View daily NJ weather updates, watch videos and photos, join the discussion in forums. Find more news articles and stories online at

Words count: 36    Length: 210 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
New Jersey Local News, Breaking News, Sports & Weather
Get the latest New Jersey Local News, Sports News & US breaking News. View daily NJ weather updates, watch videos and photos, join the discussion in ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advance  agosubscriber  alleged  april  breaking  charged  city  closing  content  cops  denotes  district  draft  exclusive  exclusivekeykey  free  giants  jersey  jets  local  lsquo  mike  nfl  open  pitch  privacy  rosenstein  rsquo  rumors  school  site  sports  star  students  subscriber  time  tips  weather  week  yankees 

Top 20 Keywords
Total Terms Count: 1,263

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 33 2.61%
content 12 0.95%
jersey 12 0.95%
denotes 11 0.87%
lsquo 11 0.87%
subscriber 9 0.71%
exclusive 9 0.71%
school 9 0.71%
rosenstein 8 0.63%
exclusivekeykey 7 0.55%
yankees 7 0.55%
time 6 0.48%
local 5 0.40%
draft 5 0.40%
city 5 0.40%
breaking 4 0.32%
week 4 0.32%
charged 4 0.32%
nfl 4 0.32%
free 4 0.32%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


N.J. school district that remains closed will have some in-person summer school
N.J. county to close most of its jail, send inmates to nearby facility
MLB rumors: Yankees among 6 teams scouting ex-Cy Young Award contender in Florida
Amazon’s spring outdoor sale is live: Here are 17 of the top picks


They called it ‘The God Squad.’ How a brazen band of cops operated in this N.J. suburb.
2 killed when truck carrying watermelons crashes on N.J. Turnpike, cops say
Autistic teen goes from batboy to pitcher on HS team, becomes an inspiration | Politi
Is N.J. ready for the electric vehicle revolution? I drove around for a week in EVs to find out.
Live Updates
Fistfights. Free tacos.
Family prepares to mark 7th birthday for child who vanished from N.J. park in 2019
Bayonne man charged with renting apartment he doesn’t own: police
Warehouses are taking over New Jersey. Stop building them, now. | Opinion
Newark high school student accepted to 7 Ivy League colleges
N.J. won’t qualify for extended unemployment benefits. Here’s what will happen to your claim.
$7M family-friendly entertainment complex opening in old Atlantic City casino. See inside.
After 88 years, ‘offensive’ N.J. college newspaper name gets an edit
N.J. man charged with trading child-porn videos on Facebook, cops say
Student beaten unconscious while staff took no action, lawsuit claims
I’m buying a house for my daughter. How should I do it?
Cops searching for men accused of robbing couple at gunpoint, sexually assaulting woman
Rutgers students hosting conference after allegations of anti-Hinduism
Man pleads guilty in Union City bank robbery with career criminal
Can I avoid taking money from an inherited IRA?
N.J. school district may cut 3 athletic director positions, union says
Woman who suffocated newborn, disposed of his body with boyfriend’s help, gets sentence
Jersey Cash 5 lottery jackpot worth $891K split by 2 winners
More staff will be hired at N.J. veterans homes with more than 200 COVID deaths, but residents will have to wait
County officials slam 25% rate hike proposed by NJ Natural Gas
Latest NFL mock draft: Pats land QB, Alabama WR slips
NFL Draft 2021: Guessing what Giants will do based on what Dave Gettleman said this week
‘An all-time fleecing’: Nick Pivetta is making Red Sox-Phillies trade look silly
NFL Draft 2021: Latest odds on who Giants will select with No. 11 pick | Takeaways
Michael Kay rants about Yankees’ chronic issues: ‘They should be running to 1st base like their hair’s on fire!’
Yankees’ Luke Voit will soon add badly needed power — and emotion — to the lineup | Injury updates
Gary Sanchez vs. Kyle Higashioka is a no-brainer: Yankees need to ‘ride the hot hand,’ MLB analyst says
Former Virginia state wrestling finalist now taking aim at New Jersey states
NFL rumors: Ex-Jets, Giants QB Geno Smith decides where he’ll play in 2021
MLB rumors: Angels’ Mike Trout, Dodgers’ Cody Bellinger and Mookie Betts injury updates
Ex-Yankees reliever Adam Ottavino continues to struggle in Red Sox bullpen
Mike Francesa: lt’s make-or-break time for the Yankees | ‘Things are looking up’
Baseball: Showcase events, in-season tournaments for 2021
Why Jets should shock NFL, take Fields over Wilson
NFL Draft 2021: Why this cornerback is best fit for Robert Saleh’s Jets defense, says NFL Network’s Daniel Jeremiah
Yankees’ 4 reasons for optimism after key win: Gleyber Torres, Domingo German, more
‘Jersey Shore’ star Ronnie Ortiz-Magro arrested for alleged domestic violence, report says
I ate lunch at N.J. deli supposedly worth $100M. Here’s my 2 cents.
$400M in renovations to 3 Atlantic City hotel-casinos to include new rooms, restaurants
Dave Matthews Band reschedules tour; 2 of 3 N.J. dates canceled
What is a Solo Stove? Everything to know about the trendy fire pit with a smoke-free flame
We visited McDowell’s, of ‘Coming to America’ fame. Here's what to order.
A glance at N.J. entertainment this weekend (April 23-25)
Coronavirus in N.J.: What’s reopened, what concerts, festivals and shows are rescheduled, canceled. (April 21, 2021)
N.J. chamber music series showcases African-American composers you may not have heard of
Redman vs. Method Man Verzuz recap, from Sooperman Lover to ‘Da Rockwilder’
Joe Long, ex-Four Seasons member and N.J. native, dies from COVID
Publisher stops shipping Philip Roth biography as author Blake Bailey faces rape allegations
N.J. legend Philip Roth’s legacy in question as biographer accused of rape
As outdoor dining returns, see which N.J. towns are closing streets again
LeVar Burton to guest host ‘Jeopardy!’ after public campaign for him to take helm
Earth Day 2021 deals on sustainable clothing, home goods and tech products
Footer Navigation


N.J. school district is going to 5 days of in-person instruction, but some parents, students ask for more
N.J. relaxes pandemic lockdown on programs for people with disabilities
Driver dies 2 weeks after Walmart parking lot crash
Get ready to see the April pink moon, the 1st supermoon of 2021
Developer charges ‘tangled transactions’ violated N.J. public bidding laws, as court fight continues
Rutgers will allow fans at football spring game: Here are the detailsKeyKey that denotes Subscriber Exclusive content.
N.J. man faces new assault charge years after another allegation led to a bitter fight between State Police and prosecutors
High school senior shot to death in front of his house, authorities say
White prison guards given preferential treatment when requesting time off, lawsuit saysKeyKey that denotes Subscriber Exclusive content.
NFL Draft 2021: Jets picking Zach Wilson over Justin Fields is a big mistake, ESPN’s Mel Kiper Jr. warns
Penthouse at 99 Hudson sells for Jersey City record $3.9 million
About Us
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Newspaper stories and photos

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.56 seconds - 137.03 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
10.96 s 0.09 s 0.08 s 0.02 s 6.14 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
77 Kb (76,736 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
77 Kb (76,736 bytes) 11 Kb (11,146 bytes) 66 Kb (65,590 bytes) 16.99 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
121 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 6 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 10 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
177 13 190

Too many links (190), it may be considered as spam!

Internal Links (link to pages within this domain) - 177
URL Anchor Text in Large ChevronChevron t... account Large ChevronCh... Stories school district that rema... school district is going ... relaxes pandemic lockdown... called it ‘The God Squad.... killed when truck carrying w... dies 2 weeks after Walm... teen goes from batboy... ExclusiveKeyKey tha... N.J. ready for the electric... ready to see the April pin... charges ‘tangled tra... will allow fans at foo... that denotes Subscriber... man faces new assault cha... school senior shot to dea... prison guards given pref... that denotes Subscriber... Draft 2021: Jets picking Z... at 99 Hudson sells f... more prepares to mark 7th bi... man charged with renti... are taking over New... county to close most of i... high school student acc... won’t qualify for extende...$7M family-friendly entertainm... 88 years, ‘offensive’ N.... man charged with trading ... beaten unconscious whi...’m buying a house for my daug... searching for men accused... students hosting confe... pleads guilty in Union Cit... I avoid taking money from ... school district may cut 3... who suffocated newborn, ... Cash 5 lottery jackpot ... staff will be hired at N.... officials slam 25% rate... rumors: Yankees among 6 te... NFL mock draft: Pats la... Draft 2021: Guessing what ...‘An all-time fleecing’: Nick P... Draft 2021: Latest odds on... Kay rants about Yankee...’ Luke Voit will soon a... Sanchez vs. Kyle Higashio... Virginia state wrestlin... rumors: Ex-Jets, Giants QB... rumors: Angels’ Mike Trout... reliever Adam Ottav... Francesa: lt’s make-or-br... Showcase events, in-... Jets should shock NFL, tak... Draft 2021: Why this corne... ExclusiveKeyKey tha...’ 4 reasons for optimis...’s spring outdoor sale i...‘Jersey Shore’ star Ronnie Ort... ExclusiveKeyKey tha... ate lunch at N.J. deli suppo...$400M in renovations to 3 Atla... Matthews Band reschedules... is a Solo Stove? Everythi... ExclusiveKeyKey tha...

External Links (link to pages on other websites) - 13
URL Anchor Text with us at NJ Advance Media's Best Sections after 08/21/2... Us

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
34 32 2

2 images do not have Alt values.

Image URL - 34
URL ALT Text’s Logo’s Logo pick up materials in ... NJ Turnpike crash Solari of Holy Spirit ... Tesla electric vehicle uses ... Alavez Perez and Norma P... police car. The Amazon distribution cent... view of the Union Count... new Newark public schools ... 14-foot albino Burmese pytho... lockers, hall way, hallway,... is among the universit... takes the field befor... Ivanitski, center, holds... Nationals starting ... MFB Alabama vs Texas A... Red Sox's Nick Pivetta ... first baseman Luke Voi... and Jets quarterback... York Yankees relief pitche... Network analyst Daniel Jer... courtesy of Amazon) Ortiz-Magro at the 2019... artist's rendering of a ren...'s, the pop-up burger ... in Lyrica Chamber M... Blake Bailey is facing ... Burton: a potential perm... Local logo

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 2 2

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
14 5 19

Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page Sections after 08/21/2...

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (347) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 14,379
  Facebook Shares 21,332
  Facebook Comments 8,182
  Tweets 1,420
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
3,465th most visited website in the world.
768th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 -, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
26 years, 198 days old ( 1st registered on : 1994-10-23 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 165 days from today ( expires on : 2021-10-21 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 6 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-10-23 1994-10-23 2021-10-21
26 years, 198 days old 26 years, 198 days ago 0 years, 165 days from today
26 years, 198 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 165 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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