SEO tool for better search engine rankings, enter URL to generate report
Login     Sign Up

  Home Latest Reports SEO Compare Title/Meta Optimizer   XML Sitemap Generator Whois Lookup Keywords Map Website Directory   Most Backlinks   Most Valuable Most Optimized favicon

Excellent Practice32
Improvement Could be Made13
Critical Issues to Attend8
Oct 16, 2021 02:36 AM

Click To Re-generate Current Report

Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • ...     51
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

The New York Times - Breaking News, US News, World News and Videos

Words count: 12    Unique Words: 10    Length: 66 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 3

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more.

Words count: 40    Length: 267 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The New York Times - Breaking News, US News, World News ...
Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
news, live updates, latest news, breaking news, local news, current events, top stories, livestream, live video, world news, us news

Words count: 20    Length: 132 characters    keyword phrases count : 11

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:18% (2/11)
news 0   (0%)
livestream 0   (0%)
2 words:82% (9/11)
live updates 0   (0%)
latest news 0   (0%)
breaking news 0   (0%)
local news 0   (0%)
current events 0   (0%)
top stories 0   (0%)
live video 0   (0%)
world news 0   (0%)
us news 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

american  booster  breaking  chappelle  chicken  court  dave  day  death  getty  global  health  house  jeans  johnson  keeping  killed  letters  live  lsquo  main  malosh  mask  meeting  nbsp  offers  places  program  reading  rsaquo  rsquo  site  times  track  vaccinations  video  white  work  year  york 

Top 20 Keywords
Total Terms Count: 1,207

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 41 3.40%
york 15 1.24%
times 11 0.91%
nbsp 6 0.50%
rsaquo 6 0.50%
live 5 0.41%
main 5 0.41%
reading 5 0.41%
getty 4 0.33%
meeting 4 0.33%
day 4 0.33%
chappelle 4 0.33%
johnson 4 0.33%
lsquo 4 0.33%
video 4 0.33%
work 3 0.25%
health 3 0.25%
booster 3 0.25%
year 3 0.25%
chicken 3 0.25%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Tracking the Coronavirus ›
Site Information Navigation


Key Part of Biden’s Climate Agenda Is Likely to Be Cut From Budget Bill
Funding Fight Threatens Plan to Pump Billions Into Affordable Housing
F.D.A. Panel Unanimously Recommends Johnson & Johnson Booster Shots
Got the Johnson & Johnson vaccine? Here’s what to know about its boosters.
The mayor of Chicago is fighting the city’s largest police union over vaccinations. Catch up on Covid news.
United States ›
U.S. hot spots ›
Vaccinations ›
Global hot spots ›
Other trackers: Choose your own places to track
Other trackers:
Stabbing Death of Longtime U.K. Lawmaker Is Declared an Act of Terrorism
Justice Dept. to Ask Supreme Court to Block Texas’ Near-Total Abortion Ban
Ex-Student to Plead Guilty to Parkland School Shooting
Adams, in a Rebuke of De Blasio, Commits to Keeping Gifted Education
Netflix Star and Staff Pressure Executive Over Dave Chappelle’s Special
Dave Chappelle Isn’t Canceled. He Just Likes to Talk About It.
Concert Halls Are Back. But Visa Backlogs Are Keeping Musicians Out.
Billie Eilish’s Secret Weapon Comes Out of the Shadows
Read our Saturday profile: A woman is pushing to improve sex education in Australia — from 10,000 miles away.
A patient was suddenly sick and shaking violently. Can you tell what was going on?
Zeynep Tufekci
The Unvaccinated May Not Be Who You Think
Jill Abramson
This Justice Is Taking Over the Supreme Court, and He Won’t Be Alone
Michelle Cottle
Is It Time for Kyrsten Sinema to Leave the Democratic Party?
John McWhorter
What I See in the Latest Blackface ‘Scandal’
Paul Krugman
The Revolt of the American Worker
Stephen Graham Jones
You’re Anxious. You’re Afraid. And I Have Just the Solution.
David Brooks
Scorn and the American Story
Kara Swisher
Navigating the Dave Chappelle Fracas at Netflix
‘The Ezra Klein Show’
A Crypto Optimist Meets a Crypto Skeptic
Attitudes Toward Masks Around the World
Peter Coy
Don’t Blame Workers for Inflation
Roxane Gay
Dave Chappelle’s Brittle Ego
Jessica Nordell and Yaryna Serkez
This Is How Everyday Sexism Could Stop You From Getting That Promotion
Jay Caspian Kang
How Homeowners’ Associations Get Their Way in California
Your Friday Evening Briefing
Listen to Standout Times Journalism
Listen to ‘The Daily’
Sign Up for the At Home and Away Newsletter
U.S. Pledges to Pay Family of Those Killed in Botched Kabul Drone Strike
Pete Buttigieg Joins the Parental Leave Debate: ‘This Is Work.’
Watch the Launch of NASA’s Lucy Mission to Jupiter’s Trojan Asteroids
Analysis: How the Nobel Peace Prize Laid Bare the Schism in Russia’s Opposition
Blast at Afghan Mosque Kills 37 as Shiites Are Targeted Again
Illinois Democrats’ Map Aims to Grab 2 G.O.P. Seats in Congress
Timely Homer Lifts Astros Over Red Sox in A.L.C.S. Game 1
Lev Parnas Trial Testimony Offers Peek at His Place in Trump’s Orbit
Rikers Death Pushes Toll in N.Y.C. Jails to 13 This Year
Do Those Stress-Relieving Drinks Really Work?
My Mental Health Issues Have a Name: Bruce
What Do You Like to Do During a Mental Health Day?
New Sites Make It Easier to Find a Therapist of Color
How to Recognize and Treat Postpartum Depression
Carlos Correa Is OK With Being the Heel
Recognition, at Last, After Decades Decolonizing Art
The Velvet Underground Meets Its Match in Todd Haynes
Visconti’s Operatic Autopsy of German History, Restored Anew
Five Horror Films to Stream Now
Skillet Chicken With Peppers and Green Olives
Ginger-Dill Salmon
Mushrooms and Dumplings
Pumpkin Maple Cornbread
Tofu With Peanut Sauce and Coconut-Lime Rice
Men’s Jeans We Love
How to Choose Flatware
The Best Chicken Coop and Accessories
Learn More About Wirecutter
Spelling Bee
The Crossword
Letter Boxed
<STRONG> (4)United States ›
United States
Other trackers:
Other trackers:

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.15 seconds - 1,396.51 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
29.93 s 0.23 s 0.21 s 0.06 s 16.76 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
209 Kb (209,477 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
209 Kb (209,477 bytes) 10 Kb (9,626 bytes) 200 Kb (199,851 bytes) 4.82 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
9 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs®ion=Editions&pgtype=Homepage®ion=Editions&pgtype=Homepage

You may use url rewrite techniques to make these 6 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
200 4 204

Too many links (204), it may be considered as spam!

Internal Links (link to pages within this domain) - 200
URL Anchor Text to content to site index®ion=Editions&pgtype=HomepageInternational®ion=Editions&pgtype=HomepageCanadañol
https://cn.nytimes.com中文’s Paper
https://myaccount.nytime...%3FcampaignId%3D7JFJX&asset=masthead Magazine Estate Part of Biden’s Climate Ag... Biden’s clean electr... Kirkpatrick for The New Y... Fight Threatens Plan t... voucher program is at risk o... reading the main stor... Panel Unanimously Recom... many panel members said th... the Johnson & Johnson vacc... mayor of Chicago is fighti... the Coronavirus › States › hot spots › › hot spots › your own places to trac... vaccinations mandates development vaccinations mandates development your own places to trac... Death of Longtime U.K... Amess, a Conservative me... Kitwood/Getty Images Dept. to Ask Supreme C... Texas law bans abortions w... to Plead Guilty to ... will plead guilty to 17 cou..., in a Rebuke of De Blasi... Adams, the likely next ma... Swift for The New York ... Star and Staff Pressur... a company meeting on Friday... Chappelle Isn’t Canceled.... his popularity partly bui... Bitton/Netflix Halls Are Back. But Vi... delays are causing tumult... Holt reading the main stor... Eilish’s Secret Weapon ... has won eight Grammys ... Anderson for The New Y... our Saturday profile: A w... patient was suddenly sick an... TufekciThe Unvaccinated... Platt/Getty Images AbramsonThis Justice Is T... CottleIs It Time for ... McWhorterWhat I See in th... KrugmanThe Revolt of the ... Graham JonesYou’re Anx... Alcala BrooksScorn and the Amer... SwisherNavigating the Dav...‘The Ezra Klein Show’A Crypto ... Toward Masks Around ... CoyDon’t Blame Workers f...

External Links (link to pages on other websites) - 4
URL Anchor Text with us Brand Studio

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
45 19 26

26 images do not have Alt values.

Image URL - 45
URL ALT Text Joe Manchin has told t... coronavirus cases
https://static01.nytimes...oop-vaccine-distribution-tracker-threeByTwoSmallAt2X.pngWhere states are reporting vac... coronavirus cases Danish conductor Thomas Da... and his dog, Peaches, ... Tufekci Cottle McWhorter Krugman Brooks Swisher Johnson & Johnson covid vacc... Buttigieg, the transporta... Biswas in her London st... Haynes said his music-rel... Berger as King Ludwig I... Algar in “Censor.”

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
2 7 9

Too many (7) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 7
Stylesheet URL rel type[type]-dashboard/index.html.svelte-5d8d2c29.cssstylesheet

Scripts Block In Same Page Links to External Script Files Total
27 5 32

Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page mayor of Chicago is fighti...

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
9 Excellent! the website has a high page rank (9/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Page Indexed

Excellent! your site do have a lot of pages (8,350,000) been discovered and indexed by Google.

0 - 50 51 - 500 > 501
Low Moderate High
Back Links

Excellent! your site do have a lot of back links (30,800,000).

0 - 50 51 - 500 > 501
Low Moderate High
Links From Root Domains
Excellent! You do have a lot of root domains (4,938) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 105,938
  Facebook Shares 219,049
  Facebook Comments 62,182
  Tweets 10,262
  LinkedIn 939

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (93/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
114th most visited website in the world.
37th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (5 -,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at Sweden  
the most site visitors come from United States  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 279 days old ( 1st registered on : 1994-01-18 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 86 days from today ( expires on : 2023-01-18 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info ( 11 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-01-18 2020-07-24 2023-01-18
27 years, 279 days old 1 year, 91 days ago 1 year, 86 days from today
27 years, 279 days old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (11 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


Generating Report ......

Completed 0 of 30 tasks in generating the seo report!

"SEO Tools to Audit Websites for Improving Search Engine Rankings."

Recent Expired Domains       Expiring Domains       Top Domain Registrars       Most Popular Domain Extensions

Language Detection       Language Statistics       Directory Sponsor

HP Terms of use   |   News   |   FAQ   |   Contact Us

copyright © 2011-2021, all rights reserved