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nytimes.com favicon nytimes.com

Excellent Practice33
Improvement Could be Made12
Critical Issues to Attend8
Apr 3, 2021 06:02 AM

Click To Re-generate Current Report

Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 48 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Ensure targeted keywords have an optimal density of 1% to 3% and increase the consistency within the content.
  • ...     49
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

cricket   magazine   multimedia   photos   science   stories   television   video  

Title
The New York Times - Breaking News, US News, World News and Videos

Words count: 12    Unique Words: 10    Length: 66 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 3


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more.

Words count: 40    Length: 267 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The New York Times - Breaking News, US News, World News ... www.nytimes.com/
Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
news, live updates, latest news, breaking news, local news, current events, top stories, livestream, live video, world news, us news

Words count: 20    Length: 132 characters    keyword phrases count : 11

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:18% (2/11)
news 0   (0%)
livestream 0   (0%)
2 words:82% (9/11)
live updates 0   (0%)
latest news 0   (0%)
breaking news 0   (0%)
local news 0   (0%)
current events 0   (0%)
top stories 0   (0%)
live video 0   (0%)
world news 0   (0%)
us news 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

arts  breaking  business  countries  coverage  current  events  health  international  investigations  journalists  latest  live  livestream  local  news  opinion  photos  politics  science  sports  stories  subscribe  technology  times  updates  video  york 

Top 20 Keywords
Total Terms Count: 65

A few words (6) have a very highly density, they can be adjusted to improve the overall SEO performance.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
news 13 20.00%
live 3 4.62%
video 3 4.62%
york 2 3.08%
times 2 3.08%
breaking 2 3.08%
stories 1 1.54%
photos 1 1.54%
opinion 1 1.54%
livestream 1 1.54%
latest 1 1.54%
events 1 1.54%
current 1 1.54%
local 1 1.54%
updates 1 1.54%
journalists 1 1.54%
business 1 1.54%
investigations 1 1.54%
arts 1 1.54%
health 1 1.54%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0203900000001372

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(20)
Tracking the Coronavirus ›
Great Weekend Listens
Listen to ‘Still Processing’
Listen to ‘The Improvement Association’
The Unsettling Power of Easter
Jeff Bezos Is Taunting Politicians. Will They Take the Bait?
These Sacred Jewish Books Were Abandoned. Could I Save Them?
The Perpetual Crisis at the Border — and What We Can Do About It
How Do I Define My Gender if No One Is Watching Me?
What Has the Pro-Life Movement Won?
The Death of the Last Juma Elder in the Amazon
Can We Really Picture Auschwitz?
Where Are the Least Fortunate Americans Supposed to Live?
Let’s Stay Angry About Jan. 6
Biden Wants to Spend Billions to Fight Climate Change. It’s Not Enough.
Four Studies of Black Healing
Are Spring Sports Safe for Children?
Yes, There Are Nice Landlords in New York
Site Index
Site Information Navigation

<H3>

(39)
Driver Rams Into Officers at Capitol, Killing One and Injuring Another
Fallen Officer Is Called a ‘Martyr for Our Democracy’
Here’s what we know and don’t know about the attack.
Advertisement
M.L.B. Pulls All-Star Game From Georgia in Response to Voting Law
American Airlines and Dell pushed back against restricting voter access in Texas.
The Virus Drove Churchgoers Away. Will Easter Bring Them Back?
‘Like a Miracle’: Israel’s Vaccine Success Allows Easter Crowds
How Brexit Ruined Easter for Britain’s Chocolate Makers
Exposure risk in your area ›
U.S. vaccinations ›
Other trackers: Choose your own places to track
Other trackers:
U.S. hot spots ›
Worldwide ›
Vaccine tracker ›
Other trackers:
Other trackers:
U.S. hot spots ›
Worldwide ›
Vaccine tracker ›
Other trackers:
Other trackers:
Veteran Police Officer Rebukes Chauvin’s ‘Totally Unnecessary’ Conduct
Here are six takeaways from the first week of the Derek Chauvin trial.
We Have All Hit a Wall
“Every day is Groundhog Day.” Readers told us about feeling burned out.
Two Brothers Posed for a Portrait. One Lived to See It in the Met.
The Weekender: In Empty Amsterdam, Reconsidering Tourism
Did you follow the news this week? Take our quiz.
Advertisement
Opinion
Editors’ Picks
news
Opinion
Arts
Living
More
Subscribe
<STRONG> (13)United States ›
United States
Other trackers:
United States ›
United States
World ›
World
Other trackers:
United States ›
United States
Canada ›
Canada
Other trackers:


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
58.5

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://rss.nytimes.com/services/xml/rss/nyt/HomePage.xml Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.07 seconds - 2,531.16 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
25.31 s 0.20 s 0.18 s 0.05 s 14.17 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
177 Kb (177,181 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
177 Kb (177,181 bytes) 0 Kb (468 bytes) 177 Kb (176,713 bytes) 0.26 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
48 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 5)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.nytimes.com/ and http://nytimes.com are resolved to the same url :https://www.nytimes.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://nytimes.com/international/?action=click®ion=Editions&pgtype=Homepage
http://nytimes.com/ca/?action=click®ion=Editions&pgtype=Homepage
https://myaccount.nytimes.com/auth/login?response_type=cookie&client_id=vi
https://myaccount.nytimes.com/auth/login?response_type=cookie&client_id=vi
https://www.nytimes.com/...on/opinion?pagetype=Homepage&action=click&module=Opinion
https://www.nytimes.com/...rnational/?action=click®ion=MobileNav&pgtype=Homepage
https://www.nytimes.com/ca/?action=click®ion=MobileNav&pgtype=Homepage
https://www.nytimes.com/...rnational/?action=click®ion=MobileNav&pgtype=Homepage
https://www.nytimes.com/ca/?action=click®ion=MobileNav&pgtype=Homepage
https://www.nytimes.com/subscription/games?campaignId=9LRLQ
http://eedition.nytimes.com/cgi-bin/signup.cgi?cc=37FYY
https://www.nytimes.com/...nternational/?action=click®ion=Footer&pgtype=Homepage
https://www.nytimes.com/ca/?action=click®ion=Footer&pgtype=Homepage
https://www.nytimes.com/es/?action=click®ion=Footer&pgtype=Homepage
https://www.nytimes.com/ca/?action=click®ion=Footer&pgtype=Homepage
https://www.nytimes.com/...nternational/?action=click®ion=Footer&pgtype=Homepage
https://www.nytimes.com/subscription?campaignId=37WXW


You may use url rewrite techniques to make these 17 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://myaccount.nytime...in?response_type=cookie&client_id=vi
https://myaccount.nytime...in?response_type=cookie&client_id=vi


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
313 6 319


Too many links (319), it may be considered as spam!

Internal Links (link to pages within this domain) - 313
URL Anchor Text
http://nytimes.com/#site-contentSkip to content
http://nytimes.com/#site-indexSkip to site index
http://nytimes.com/
http://nytimes.com/U.S.
http://nytimes.com/inter...lick®ion=Editions&pgtype=HomepageInternational
http://nytimes.com/ca/?a...lick®ion=Editions&pgtype=HomepageCanada
https://www.nytimes.com/es/Español
https://cn.nytimes.com中文
https://myaccount.nytime...in?response_type=cookie&client_id=viLog in
https://www.nytimes.com/section/todayspaperToday’s Paper
https://myaccount.nytime...in?response_type=cookie&client_id=vi
http://nytimes.com/
http://nytimes.com/
https://www.nytimes.com/section/worldWorld
https://www.nytimes.com/section/usU.S.
https://www.nytimes.com/section/politicsPolitics
https://www.nytimes.com/section/nyregionN.Y.
https://www.nytimes.com/section/businessBusiness
https://www.nytimes.com/section/opinionOpinion
https://www.nytimes.com/section/technologyTech
https://www.nytimes.com/section/scienceScience
https://www.nytimes.com/section/healthHealth
https://www.nytimes.com/section/sportsSports
https://www.nytimes.com/section/artsArts
https://www.nytimes.com/section/booksBooks
https://www.nytimes.com/section/styleStyle
https://www.nytimes.com/section/foodFood
https://www.nytimes.com/section/travelTravel
https://www.nytimes.com/section/magazineMagazine
https://www.nytimes.com/section/t-magazineT Magazine
https://www.nytimes.com/section/realestateReal Estate
https://www.nytimes.com/videoVideo
https://www.nytimes.com/section/worldWorld
https://www.nytimes.com/section/usU.S.
https://www.nytimes.com/section/politicsPolitics
https://www.nytimes.com/section/nyregionN.Y.
https://www.nytimes.com/section/businessBusiness
https://www.nytimes.com/section/opinionOpinion
https://www.nytimes.com/section/technologyTech
https://www.nytimes.com/section/scienceScience
https://www.nytimes.com/section/healthHealth
https://www.nytimes.com/section/sportsSports
https://www.nytimes.com/section/artsArts
https://www.nytimes.com/section/booksBooks
https://www.nytimes.com/section/styleStyle
https://www.nytimes.com/section/foodFood
https://www.nytimes.com/section/travelTravel
https://www.nytimes.com/section/magazineMagazine
https://www.nytimes.com/section/t-magazineT Magazine
https://www.nytimes.com/section/realestateReal Estate
https://www.nytimes.com/videoVideo
https://www.nytimes.com/...4/02/us/politics/capitol-attack.htmlDriver Rams Into Officers at C...
https://www.nytimes.com/...4/02/us/politics/capitol-attack.htmlLess than three months after t...
https://www.nytimes.com/...4/02/us/politics/capitol-attack.htmlAmr Alfiky/The New York Times ...
https://www.nytimes.com/2021/04/02/us/billy-evans.htmlFallen Officer Is Called a ‘Ma...
https://www.nytimes.com/2021/04/02/us/billy-evans.htmlOfficer William Evans, who joi...
https://www.nytimes.com/2021/04/02/us/capitol-attack.htmlHere’s what we know and don’t ...
http://nytimes.com/#after-dfp-ad-mid1Continue reading the main stor...
https://www.nytimes.com/...star-game-moved-atlanta-georgia.htmlM.L.B. Pulls All-Star Game Fro...
https://www.nytimes.com/...star-game-moved-atlanta-georgia.htmlThe move is likely to put new ...
https://www.nytimes.com/...irlines-dell-texas-voting-bills.htmlAmerican Airlines and Dell pus...
https://www.nytimes.com/...on/new-york-covid-church-easter.htmlThe Virus Drove Churchgoers Aw...
https://www.nytimes.com/...on/new-york-covid-church-easter.htmlChurches across New York are h...
https://www.nytimes.com/...st/easter-jerusalem-coronavirus.html‘Like a Miracle’: Israel’s Vac...
https://www.nytimes.com/...st/easter-jerusalem-coronavirus.htmlLast year, the pandemic forced...
https://www.nytimes.com/...st/easter-jerusalem-coronavirus.htmlDan Balilty for The New York T...
https://www.nytimes.com/...usiness/brexit-easter-chocolate.htmlHow Brexit Ruined Easter for B...
https://www.nytimes.com/...usiness/brexit-easter-chocolate.htmlExports of chocolate to Europe...
https://www.nytimes.com/...ve/2020/us/coronavirus-us-cases.htmlTracking the Coronavirus ›
https://www.nytimes.com/...ve/2020/us/coronavirus-us-cases.html
https://www.nytimes.com/...eractive/2021/us/covid-risk-map.htmlExposure risk in your area ›
https://www.nytimes.com/.../2020/us/covid-19-vaccine-doses.htmlU.S. vaccinations › Fully v...
https://www.nytimes.com/...0/us/covid-cases-deaths-tracker.htmlChoose your own places to trac...
https://www.nytimes.com/...020/us/covid-hospitals-near-you.htmlHospitals
https://www.nytimes.com/...ive/2020/world/coronavirus-maps.htmlGlobal cases
https://www.nytimes.com/...orld/covid-vaccinations-tracker.htmlGlobal vaccinations
https://www.nytimes.com/...s/states-reopen-map-coronavirus.htmlState restrictions
https://www.nytimes.com/...nce/coronavirus-vaccine-tracker.htmlVaccine development
https://www.nytimes.com/...ive/2020/world/coronavirus-maps.htmlGlobal cases
https://www.nytimes.com/...orld/covid-vaccinations-tracker.htmlGlobal vaccinations
https://www.nytimes.com/...020/us/covid-hospitals-near-you.htmlHospitals
https://www.nytimes.com/...s/states-reopen-map-coronavirus.htmlState restrictions
https://www.nytimes.com/...nce/coronavirus-vaccine-tracker.htmlVaccine development
https://www.nytimes.com/...0/us/covid-cases-deaths-tracker.htmlChoose your own places to trac...
https://www.nytimes.com/...ve/2020/us/coronavirus-us-cases.html
https://www.nytimes.com/...ive/2020/world/coronavirus-maps.html
https://www.nytimes.com/...ve/2020/us/coronavirus-us-cases.htmlU.S. hot spots ›
https://www.nytimes.com/...ive/2020/world/coronavirus-maps.htmlWorldwide ›
https://www.nytimes.com/...nce/coronavirus-vaccine-tracker.htmlVaccine tracker ›
https://www.nytimes.com/...020/us/covid-hospitals-near-you.htmlHospitals
https://www.nytimes.com/...ive/2020/world/coronavirus-maps.htmlGlobal cases
https://www.nytimes.com/...orld/covid-vaccinations-tracker.htmlGlobal vaccinations
https://www.nytimes.com/...s/states-reopen-map-coronavirus.htmlState restrictions
https://www.nytimes.com/...nited-kingdom-coronavirus-cases.htmlU.K. cases
https://www.nytimes.com/...nce/coronavirus-vaccine-tracker.htmlVaccine development
https://www.nytimes.com/...ive/2020/world/coronavirus-maps.htmlGlobal cases
https://www.nytimes.com/...orld/covid-vaccinations-tracker.htmlGlobal vaccinations
https://www.nytimes.com/...020/us/covid-hospitals-near-you.htmlHospitals
https://www.nytimes.com/...s/states-reopen-map-coronavirus.htmlState restrictions
https://www.nytimes.com/...nited-kingdom-coronavirus-cases.htmlU.K. cases
...

External Links (link to pages on other websites) - 6
URL Anchor Text
https://nytlicensing.com/NYTLicensing
https://nytlicensing.com/NYTLicensing
https://www.nytco.com/NYTCo
https://www.nytco.com/careers/Work with us
https://nytmediakit.com/Advertise
http://www.tbrandstudio.com/T Brand Studio

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
35 10 25


25 images do not have Alt values.

Image URL - 35
URL ALT Text
https://static01.nyt.com...6791_31b7098a-8916-481c-8cee-b81f795cec4f-master1050.jpg
https://static01.nyt.com...96791_31b7098a-8916-481c-8cee-b81f795cec4f-square640.jpg
https://static01.nyt.com...3530_364699e4-267f-4a1b-bdb2-b0aabd6a427b-master1050.jpg
https://static01.nyt.com...93530_364699e4-267f-4a1b-bdb2-b0aabd6a427b-square640.jpg
https://static01.nyt.com...4130_97a9b79d-2d06-4c9d-a424-416a97ef24c8-master1050.jpg
https://static01.nyt.com...94130_97a9b79d-2d06-4c9d-a424-416a97ef24c8-square640.jpg
https://static01.nyt.com...5909_6df3a3d5-1ded-41ce-9ef0-8f3225a97bcd-master1050.jpg
https://static01.nyt.com...95909_6df3a3d5-1ded-41ce-9ef0-8f3225a97bcd-square640.jpg
https://static01.nyt.com...0467_bdfa95fb-edb4-4316-820b-ac517db201da-master1050.jpg
https://static01.nyt.com...90467_bdfa95fb-edb4-4316-820b-ac517db201da-square640.jpg
https://static01.nyt.com...8852_3e61dfdc-3829-4886-b4a8-a4b3559cee88-master1050.jpg
https://static01.nyt.com...98852_3e61dfdc-3829-4886-b4a8-a4b3559cee88-square640.jpg
https://static01.nyt.com...ide-J8VD/home-fader-nat-slides-slide-J8VD-master1050.jpg
https://static01.nyt.com...lide-J8VD/home-fader-nat-slides-slide-J8VD-square640.jpg
https://static01.nyt.com...ide-A55K/home-fader-nat-slides-slide-A55K-master1050.jpg
https://static01.nyt.com...lide-A55K/home-fader-nat-slides-slide-A55K-square640.jpg
https://static01.nyt.com...ide-45WH/home-fader-nat-slides-slide-45WH-master1050.jpg
https://static01.nyt.com...lide-45WH/home-fader-nat-slides-slide-45WH-square640.jpg
https://static01.nyt.com...ide-V3I7/home-fader-nat-slides-slide-V3I7-master1050.jpg
https://static01.nyt.com...lide-V3I7/home-fader-nat-slides-slide-V3I7-square640.jpg
https://static01.nyt.com...ide-51QS/home-fader-nat-slides-slide-51QS-master1050.jpg
https://static01.nyt.com...lide-51QS/home-fader-nat-slides-slide-51QS-square640.jpg
https://static01.nyt.com...ide-2VMW/home-fader-nat-slides-slide-2VMW-master1050.jpg
https://static01.nyt.com...lide-2VMW/home-fader-nat-slides-slide-2VMW-square640.jpg
https://static01.nytimes...oop-vaccine-distribution-tracker-threeByTwoSmallAt2X.pngWhere states are reporting vac...
https://static01.nyt.com...31c6c285f59701/images/orphan_usa-threeByTwoSmallAt2X.pngUS coronavirus cases
https://static01.nyt.com...c6c285f59701/images/orphan_world-threeByTwoSmallAt2X.pngWorldwide coronavirus cases
https://static01.nyt.com...1a31fa2031c6c285f59701/images/footer-thumbs/vaccines.pngVaccine tracker
https://static01.nyt.com...31c6c285f59701/images/orphan_usa-threeByTwoSmallAt2X.pngUS coronavirus cases
https://static01.nyt.com...c6c285f59701/images/orphan_world-threeByTwoSmallAt2X.pngWorldwide coronavirus cases
https://static01.nyt.com...1a31fa2031c6c285f59701/images/footer-thumbs/vaccines.pngVaccine tracker
https://static01.nyt.com...3/autossell/burnout-promo/burnout-promo-articleLarge.jpgCinemagraph
https://static01.nyt.com...t2X.jpg?format=pjpg&quality=75&auto=webp&disable=upscaleJeff Neal at the Metropolitan ...
https://static01.nyt.com...t2X.jpg?format=pjpg&quality=75&auto=webp&disable=upscale
https://static01.nyt.com...-cover/black-healing-promo-cover-threeByTwoLargeAt2X.jpgCinemagraph


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
5 3 8


You have 5 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
https://g1.nyt.com/fonts...s/web-fonts.5810def60210a2fa7d0848f37e3fa048bb6147b1.cssstylesheettext/css
http://nytimes.com/vi-as...tatic-assets/global-69acc7c8fb6a313ed7e8641e4a88bf30.cssstylesheet
https://static01.nyt.com...ae3e56fe21a31fa2031c6c285f59701/build/css/components.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
32 6 38


Too many (6) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 6
Script URL Type
http://nytimes.com/vi-assets/static-assets/adslot-e133e3e2bc65b19d0845.js
http://nytimes.com/vi-assets/static-assets/vendor-fbd2815c37f0a2b4a58e.js
http://nytimes.com/vi-assets/static-assets/home-f1293501f52473a64fa6.js
http://nytimes.com/vi-as...s/static-assets/siteIndexContent-3b7e3283d2099efe4deb.js
http://nytimes.com/vi-assets/static-assets/main-f81155c96c5785c923aa.js
https://www.googletagman...qo1rYDLgYhmTnSjPqw>m_preview=env-130>m_cookies_win=x

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.nytimes.com/...fing/news-quiz-mlb-cicada-covid.htmlDid you follow the news this w...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
9 Excellent! the website has a high page rank (9/10).

9
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Page Indexed
8,350,000

Excellent! your site do have a lot of pages (8,350,000) been discovered and indexed by Google.

8,350,000
0 - 50 51 - 500 > 501
Low Moderate High
Back Links
30,800,000

Excellent! your site do have a lot of back links (30,800,000).

30,800,000
0 - 50 51 - 500 > 501
Low Moderate High
Links From Root Domains
4,938
Excellent! You do have a lot of root domains (4,938) linked to your site nytimes.com.

4,938
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 105,938
  Facebook Shares 219,049
  Facebook Comments 62,182
  Tweets 10,262
  LinkedIn 939

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site nytimes.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
91th most visited website in the world.
38th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (7 - nytco.com, nytimes.com, newyorktimes.com, nyt.com, iht.com, times.com, nyti.ms) hosted on the same server as nytimes.com (ip : 199.232.65.164).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 199.232.65.164) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 86 days old ( 1st registered on : 1994-01-18 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 278 days from today ( expires on : 2023-01-18 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
nytimes.com ( 11 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-01-18 1994-01-18 2023-01-18
27 years, 86 days old 27 years, 86 days ago 1 year, 278 days from today
27 years, 86 days old




You have a nice choice of domain name, which is of a right length (11 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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