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o2.co.uk favicon O2 | Mobile Phones, Mobile Broadband and Sim Only Deals on O2 o2.co.uk

Excellent Practice32
Improvement Could be Made12
Critical Issues to Attend7
Sep 23, 2020 11:44 AM

Click To Re-generate Current Report

Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Move the 33 inline css components to an external style sheet file.
  • Remove the 2 plain text email addresses from your page.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create RSS feed for your site.
  • ...     33
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Detailed Reviews

Related Category
Most related categories of this website.

club   courses   deals   dog   mobile   smartphones   tickets   wars  

Title
O2 | Mobile Phones, Mobile Broadband and Sim Only Deals on O2

Words count: 12    Unique Words: 10    Length: 61 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Mobile 2
O 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Find phones, tablets, mobile broadband, and sim only deals on the UK’s Best Network for Coverage. Find out more about My O2, Priority, O2 Refresh, O2 Wifi and much more, at O2.co.uk.

Words count: 35    Length: 184 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
O2 | Mobile Phones, Mobile Broadband and Sim Only Deals ... www.o2.co.uk/
Find phones, tablets, mobile broadband, and sim only deals on the UK’s Best Network for Coverage. Find out more about My O2, Priority, O2 Refresh, O2 Wifi ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
mobile phones, simplicity, mobile broadband with laptops, home broadband, mobile phone, broadband, business mobile phones.

Words count: 16    Length: 122 characters    keyword phrases count : 7

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:29% (2/7)
simplicity 1   (0.11%)
broadband 6   (0.67%)
2 words:43% (3/7)
mobile phones 32   (3.59%)
home broadband 6   (0.67%)
mobile phone 15   (1.68%)
4 words:29% (2/7)
mobile broadband with laptops 22   (2.47%)
business mobile phones. 18   (2.02%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessories  account  apple  broadband  browse  check  code  collection  cookies  coverage  deals  delivery  device  disney  galaxy  ipad  iphone  manage  mobile  monthly  months  network  number  offer  opens  order  pay  personal  phones  priority  samsung  search  shop  sign  sim  status  store  tablets  wifi  window 

Top 20 Keywords
Total Terms Count: 892

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
iphone 17 1.91%
phones 17 1.91%
sim 17 1.91%
mobile 15 1.68%
network 13 1.46%
pay 12 1.35%
tablets 12 1.35%
check 10 1.12%
sign 9 1.01%
store 9 1.01%
cookies 8 0.90%
opens 8 0.90%
device 8 0.90%
coverage 7 0.78%
apple 7 0.78%
order 7 0.78%
shop 7 0.78%
collection 6 0.67%
deals 6 0.67%
broadband 6 0.67%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0883000000019

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(8)
New Global Nav for Consumer Portal
Save up to £144 on iPhone 11 Pro
The UK's No.1 Network
Get up to 12 months of Disney+, on us
Need help with your account?
Personal Social Footer Menu
Personal AboutO2 Footer Menu
Personal Legal Menu

<H3>

(8)
Samsung Galaxy S20 FE 5G
Get 100GB for £20*
Phones
Tablets
Sims
Upgrades
Billing
Help

<H4>

(3)
Find a store
O2 Wifi hotspot
Our network status


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
49.1

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://o2.co.uk/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://o2.co.uk/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.51 seconds - 44.64 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.25 s 0.03 s 0.02 s 0.01 s 1.82 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
23 Kb (22,766 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
23 Kb (22,766 bytes) 6 Kb (6,483 bytes) 16 Kb (16,283 bytes) 39.81 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
33 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
2 Email Addresses (o******@2x.png, b*****@3x.png) were detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.o2.co.uk/ and http://o2.co.uk are resolved to the same url :https://www.o2.co.uk/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://priority.o2.co.uk/offers?category=offers
https://priority.o2.co.uk/offers?category=offers
https://www.o2.co.uk/...=ts_iphone#sort=content.sorting.featured&page=1&brand=apple
https://www.o2.co.uk/...hop/apple/iphone-11?osr=ts_iphone11#contractType=paymonthly
https://www.o2.co.uk/apple-watch?osr=ts_applewatch
https://www.o2.co.uk/shop/brand/samsung?osr=ts_samsung
https://www.o2.co.uk/ipad?osr=ts_ipad
https://www.o2.co.uk/searchresult?view=html&q1=top&x1=page_type&q=
https://www.o2.co.uk/searchresult?view=html&q1=top&x1=page_type&q=


You may use url rewrite techniques to make these 9 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.o2.co.uk/...ent.sorting.featured&page=1&brand=apple
https://www.o2.co.uk/...osr=ts_iphone11#contractType=paymonthly
https://www.o2.co.uk/apple-watch?osr=ts_applewatch
https://www.o2.co.uk/shop/brand/samsung?osr=ts_samsung
https://www.o2.co.uk/ipad?osr=ts_ipad
https://www.o2.co.uk/...result?view=html&q1=top&x1=page_type&q=
https://www.o2.co.uk/...result?view=html&q1=top&x1=page_type&q=


You have 7 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
218 11 229


Too many links (229), it may be considered as spam!

Internal Links (link to pages within this domain) - 218
URL Anchor Text
http://o2.co.uk/#main-contentSkip to main content
https://www.o2.co.uk/cookie-policycookie policy
https://www.o2.co.uk/cookie-policy/managing-cookiesmanage cookies
https://www.o2.co.uk/shop/basket
https://www.o2.co.uk/businessBusiness
https://accounts.o2.co.uk/signinSign in
https://identity.o2.co.uk/logoutSign out
https://accounts.o2.co.uk/registerRegister
https://www.o2.co.ukO2 LogoCreated with Sketch.
https://www.o2.co.uk/shopShop
https://www.o2.co.uk/why-o2Why O2
https://www.o2.co.uk/helpHelp
http://www.o2.co.uk/myo2My O2
https://www.o2.co.uk/shop/basketYour BasketCreated with Sketch...
https://www.o2.co.uk/shopBrowse Shop
https://www.o2.co.uk/shop/phonesPhones
https://www.o2.co.uk/upgrade/upgradeOptionsUpgrades
https://www.o2.co.uk/iphoneApple iPhone
https://www.o2.co.uk/androidAndroid phones
https://www.o2.co.uk/shop/like-newRefurbished phones
https://www.o2.co.uk/shop/tabletsPay Monthly tablets
https://www.o2.co.uk/ipadApple iPad
https://www.o2.co.uk/android-tabletsAndroid tablets
https://www.o2.co.uk/tablet-computersTablet computers
https://www.o2.co.uk/shop/mobile-broadbandDongles and mobile wifi
https://www.o2.co.uk/shop/sim-cards/sim-only-dealsPay Monthly sims
https://www.o2.co.uk/...-cards/pay-as-you-go#simtype=bigbundlesPay As You Go sims
https://www.o2.co.uk/shop/all-tariffsTariffs
https://www.o2.co.uk/shop/internationalInternational
https://www.o2.co.uk/topupTop-up
https://www.o2.co.uk/shop/accessoriesAccessories
https://www.o2.co.uk/...es#sort=content.sorting.featured&page=1Apple Watch/smartwatches
https://www.o2.co.uk/shop/wireless-accessoriesAirPods/wireless accessories
https://www.o2.co.uk/shop/great-dealsGreat deals
https://www.o2.co.uk/shop/clearanceClearance
https://www.o2.co.uk/why-o2Browse Why O2
https://www.o2.co.uk/custom-plansO2 custom plans
https://www.o2.co.uk/...ims-and-devices/collection-and-deliveryClick and collect
https://www.o2.co.uk/extrasO2 Extras
https://priority.o2.co.uk/offers?category=offersPriority offers
https://priority.o2.co.uk/ticketsPriority Tickets
https://www.o2.co.uk/perks/perks-at-o2-venuesPerks at O2 venues
https://payandgorewards.o2.co.uk/web/o2Pay & Go Rewards
https://www.o2.co.uk/myo2Manage your account
https://www.o2.co.uk/help/guruO2 Gurus - tips and advice
https://www.o2.co.uk/help/nspccKeeping kids safe online
https://www.o2.co.uk/inspirationIdeas and Inspiration
https://www.o2.co.uk/shop/services/driveO2 Drive - car insurance
https://www.o2.co.uk/coveragecheckerCoverage checker
https://www.o2.co.uk/connectivity/network-coverageBest Network Coverage
https://www.o2.co.uk/5G5G network
https://www.o2.co.uk/connectivity/free-wifiO2 Wifi
https://www.o2.co.uk/shop/international/using-phone-abroadO2 Travel - roaming abroad
https://www.o2.co.uk/helpBrowse Help
https://www.o2.co.uk/...elp/pay-monthly/how-to-track-your-orderTrack my order
https://www.o2.co.uk/...es-sims-and-devices/activating-your-simSim card
https://www.o2.co.uk/help/pay-as-you-go/topping-upTop-up
https://www.o2.co.uk/help/digital-services/personal-hotspotPersonal Hotspot
https://www.o2.co.uk/...ims-and-devices/collection-and-deliveryCollection and delivery
https://www.o2.co.uk/help/phones-sims-and-devicesHow to use your device
https://diagnostics.o2.co.uk/fix-my-deviceFaulty device
https://www.o2.co.uk/...elp/digital-services/phone-health-checkDevice health check
https://www.o2.co.uk/...-sims-and-devices/lost-or-stolen-deviceLost or stolen
https://community.o2.co.uk/Check O2 Community
https://accounts.o2.co.ukMy O2
https://www.o2.co.uk/...unt-and-billing/understanding-your-billYour bill
https://www.o2.co.uk/help/account-and-billing/how-to-payPayments
https://www.o2.co.uk/...unt-and-billing/premium-service-checkerPremium charges
https://www.o2.co.uk/abouto2/your-data-hubYour Data Hub
https://www.o2.co.uk/helpHelp articles
https://www.o2.co.uk/apps/auraAura
https://www.o2.co.uk/storelocatorStore locator
https://status.o2.co.uk/Network status
https://www.o2.co.uk/contactusContact us
https://www.o2.co.uk/storelocatorFind a store
https://www.o2.co.uk/businessBusiness
https://www.o2.co.uk/shop/phonesPhones
https://www.o2.co.uk/upgrade/upgradeOptionsUpgrades
https://www.o2.co.uk/iphoneApple iPhone
https://www.o2.co.uk/androidAndroid phones
https://www.o2.co.uk/shop/like-newRefurbished phones
https://www.o2.co.uk/shop/tabletsPay Monthly tablets
https://www.o2.co.uk/ipadApple iPad
https://www.o2.co.uk/android-tabletsAndroid tablets
https://www.o2.co.uk/tablet-computersTablet computers
https://www.o2.co.uk/shop/mobile-broadbandDongles and mobile wifi
https://www.o2.co.uk/shop/sim-cards/sim-only-dealsPay Monthly sims
https://www.o2.co.uk/...-cards/pay-as-you-go#simtype=bigbundlesPay As You Go sims
https://www.o2.co.uk/shop/all-tariffsTariffs
https://www.o2.co.uk/shop/internationalInternational
https://www.o2.co.uk/topupTop-up
https://www.o2.co.uk/shop/accessoriesAccessories
https://www.o2.co.uk/...es#sort=content.sorting.featured&page=1Apple Watch/smartwatches
https://www.o2.co.uk/shop/wireless-accessoriesAirPods/wireless accessories
https://www.o2.co.uk/shop/great-dealsGreat deals
https://www.o2.co.uk/shop/clearanceClearance
https://www.o2.co.uk/custom-plansO2 custom plans
https://www.o2.co.uk/...ims-and-devices/collection-and-deliveryClick and collect
https://www.o2.co.uk/extrasO2 Extras
https://priority.o2.co.uk/offers?category=offersPriority offers
...

External Links (link to pages on other websites) - 11
URL Anchor Text
https://www.o2recycle.co.uk/O2 Recycle
https://www.o2recycle.co.uk/O2 Recycle
https://www.o2wifi.co.uk/hotspot/Find a hotspot
https://www.facebook.com/o2uk
https://www.youtube.com/user/o2ukofficial
https://www.twitter.com/o2
https://www.instagram.com/o2uk/
https://jobs.telefonica.com/o2uk/Careers
http://www.telefonica.com
http://www.telefonica.com
http://www.telefonica.com

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
6 0 6


Alt values are missing for all the images (6), it will be hard for search engines to include your site for image searches!

Image URL - 6
URL ALT Text
http://o2.co.uk/themes/o2_theme/img/global/arrow-down-white-x1_0.png
http://o2.co.uk/themes/o2_theme/img/global/arrow-down-white-x1_0.png
http://o2.co.uk/themes/o2_theme/img/global/arrow-down-white-x1_0.png
http://o2.co.uk/themes/o2_theme/img/global/arrow-down-white-x1_0.png
http://o2.co.uk/themes/o2_theme/img/global/arrow-down-white-x1_0.png
http://o2.co.uk/themes/o2_theme/img/global/arrow-down-white-x1_0.png


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
9 0 9


You have 9 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script
Scripts Block In Same Page Links to External Script Files Total
16 7 23


Too many (7) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 7
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://news.o2.co.uk/News & PR


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
40
Fair Enough! number of root domains (40) linked to your site o2.co.uk could be improved.

40
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 368
  Facebook Shares 1,713
  Facebook Comments 840
  Tweets 1
  LinkedIn 73

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/o2uk
Twitter Accounthttps://www.twitter.com/o2
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site o2.co.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
24,833th most visited website in the world.
535th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain o2.co.uk is the only one hosted on the server (ip : 99.84.191.89).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 99.84.191.89) is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 309 days old ( 1st registered on : 1997-11-19 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 56 days from today ( expires on : 2021-11-19 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
o2.co.uk ( 8 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-11-19 2019-11-12 2021-11-19
22 years, 309 days old 0 years, 316 days ago 1 year, 56 days from today
22 years, 309 days old


Domain Name Servers used by o2.co.uk
DNS Name IP Address
o2.co.uk51.104.149.90


You have a nice choice of domain name, which is of a right length (8 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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