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smithsonianmag.com favicon smithsonianmag.com

Excellent Practice34
Improvement Could be Made9
Critical Issues to Attend8
Jun 12, 2020 01:09 AM

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Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 45 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   dog   magazine   museum   science   television   video  

Title
Smithsonian Magazine | Smithsonian Magazine

Words count: 4    Unique Words: 2    Length: 47 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Magazine 2
Smithsonian 2


Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Smithsonianmag.com places a Smithsonian lens on the world, looking at the topics and subject matters researched, studied and exhibited by the Smithsonian Institution -- science, history, art, popular culture and innovation -- and chronicling them every day for our diverse readership.

Words count: 42    Length: 284 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Smithsonian Magazine | Smithsonian Magazine www.smithsonianmag.com/
Smithsonianmag.com places a Smithsonian lens on the world, looking at the topics and subject matters researched, studied and exhibited by the Smithsonian ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
smithsonian, magazine, history, science, arts, culture, innovation

Words count: 7    Length: 66 characters    keyword phrases count : 7

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:100% (7/7)
smithsonian 0   (0%)
magazine 0   (0%)
history 0   (0%)
science 0   (0%)
arts 0   (0%)
culture 0   (0%)
innovation 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

address  america  arts  black  blood  books  continue  covid  culture  current  day  featured  games  history  ingenuity  innovation  june  magazine  movie  newsletter  photos  protests  race  racism  researchers  rsquo  science  search  share  smartnews  smithsonian  space  sparked  statues  story  subscribe  travel  video  works  years 

Top 20 Keywords
Total Terms Count: 1,386

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
june 34 2.45%
smithsonian 33 2.38%
history 25 1.80%
magazine 14 1.01%
video 11 0.79%
covid 11 0.79%
travel 11 0.79%
arts 10 0.72%
race 10 0.72%
featured 9 0.65%
culture 9 0.65%
subscribe 9 0.65%
photos 9 0.65%
newsletter 9 0.65%
science 9 0.65%
racism 8 0.58%
rsquo 8 0.58%
story 8 0.58%
years 8 0.58%
researchers 7 0.51%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
025618211002011111

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(2)
Accessibility Navigation
SmartNews Keeping you current

<H3>

(56)
A 100-Year-Old Lynching in Minnesota
Coronavirus Vaccine Race Chugs Crab Blood
How COVID-19 Is Stymying Oral History Projects
The Stonewall of the South That History Forgot
Confederate Statues Removed in Wake of Protests
Let’s Talk About Race
This Footage of Jaguars in Panama Could Save Their Lives
A 100-Year-Old Lynching in Minnesota
Coronavirus Vaccine Race Chugs Crab Blood
How COVID-19 Is Stymying Oral History Projects
The Stonewall of the South That History Forgot
Confederate Statues Removed in Wake of Protests
Let’s Talk About Race
This Footage of Jaguars in Panama Could Save Their Lives
Smithsonian Scholars and Researchers Share Works That Shed Light on the History of U.S. Racism
Twelve Books to Help Children Understand Race, Anti-Racism and Protest
The True Story Behind the 'Greyhound' Movie
How a Polio Outbreak in Copenhagen Led to the Invention of the Ventilator
One Hundred Years Ago, a Lynch Mob Killed Three Men in Minnesota
How Workplaces Will Use Emerging Tech to Monitor Social Distancing
How Oral History Projects Are Being Stymied by COVID-19
This Climate Detective Reconstructs What the Ocean Was Like Millions of Years Ago
The Dangers of Space, Military Rivals and Other New Books to Read
Why Harriet Tubman’s Heroic Military Career Is Now Easier to Envision
Take Virtual Tours of These Seven Historic Homes of American Artists
Compare the Flu Pandemic of 1918 and COVID-19 With Caution
The New Normal of Dining Out
Meet the Organizers of #BlackBirdersWeek
How to Have That Tough Conversation About Race, Racism and Racial Identity
158 Resources for Understanding Systemic Racism in America
The Smithsonian Magazine Crossword: 'Sinnerman' singer, 1965: 10 letters
Deep Biases Prevent Diverse Talent From Advancing
Why the Jurassic Coast Is One of the Best Fossil-Collecting Sites on Earth
Ten Smithsonian Associates Programs Streaming in June
Watch This Black Hole Spew Gas and Energy Into Space
The International Space Station Just Became a Powerful Tool for Tracking Animal Migration
Renovations Reveal Rare Maya Murals Hidden in Guatemalan Home
After Hundreds of Years, Unknown Woman in Tudor Portrait Identified as Mary Boleyn
Archaeologists Unearth Traces of What May Be London's Oldest Theater
What Eats the Crown-of-Thorns Starfish? The Evidence Is in the Poop
A Long Childhood May Be How Crows and Jays Evolved Their Smarts
Astronaut Kathy Sullivan Becomes First Woman to Reach Deepest Part of the Ocean
Former Nazi Submarine Base Transformed Into Digital Art Gallery
The National Library of Israel Will Digitize 2,500 Rare Islamic Manuscripts
British Protesters Throw Statue of Slave Trader Into Bristol Harbor
The Sun Produced Its Biggest Solar Flare Since 2017
History
Science
Innovation
Einstein’s Life in America Shown in Stunning Home Movies
The 1919 World Series Fix That Tarnished America's Pastime
Ed Dwight Jr. Was Set to Become America’s First Black Astronaut
June 2020
May 2020
April 2020
Featured Videos

<H4>

(18)
The murders in Duluth offered yet another example that the North was no exception when it came to anti-black violence
Pharmaceutical companies use the creature's blue blood to test for contaminants
As the current pandemic ravages minority communities, historians are scrambling to continue work that preserves cultural heritage
A month after the riots in New York, a raid on an Atlanta movie theater sparked a gay liberation movement of its own
As protests sparked by the killing of George Floyd continue, statues commemorating controversial historical figures are being removed from U.S. cities
The Smithsonian’s African American History Museum debuts the online teaching tool “Talking About Race”
Ricardo Moreno is on a mission to convince Panamanian farmers not to hunt jaguars, which they fear are preying on their livestock. To do that, he shares with them moving footage of the magnificent animal, in the wild
The murders in Duluth offered yet another example that the North was no exception when it came to anti-black violence
Pharmaceutical companies use the creature's blue blood to test for contaminants
As the current pandemic ravages minority communities, historians are scrambling to continue work that preserves cultural heritage
A month after the riots in New York, a raid on an Atlanta movie theater sparked a gay liberation movement of its own
As protests sparked by the killing of George Floyd continue, statues commemorating controversial historical figures are being removed from U.S. cities
The Smithsonian’s African American History Museum debuts the online teaching tool “Talking About Race”
Ricardo Moreno is on a mission to convince Panamanian farmers not to hunt jaguars, which they fear are preying on their livestock. To do that, he shares with them moving footage of the magnificent animal, in the wild
Photo of the day
Most Popular
Featured Videos
Smithsonian Magazine
<H5>
(2)
Subscribe
Newsletters
<H6>
(11)
Featured: How Is Kawasaki Disease Related to COVID-19?
Featured: Defying the Nazis
Featured: The Evolving Story of the Utahraptor
Featured: The Storied History Behind the SpaceX Launch
Featured: Young Hawaiians Digitally Document History
Featured: Return to the Sacred
Featured: Poking Holes in the Mail to Ease Disease Anxiety
Current Issue
Current Issue | June 2020
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<EM> (1)Smithsonian
<STRONG> (1)© 2020 Smithsonian Magazine.


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
1.9

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://smithsonianmag.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://smithsonianmag.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.02 seconds - 1,631.75 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.66 s 0.04 s 0.03 s 0.01 s 2.61 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
33 Kb (32,635 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
33 Kb (32,635 bytes) 11 Kb (11,025 bytes) 22 Kb (21,610 bytes) 51.02 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
45 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.smithsonianmag.com/ and http://smithsonianmag.com are resolved to the same url :https://www.smithsonianmag.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://subscribe.smithsonianma...z=header-L-D&ipromo=|perm|sub||header||blue||DFLT
https://subscribe.smithsonianma...=header-L-D&ipromo=|perm|gift||header||blue||DFLT
https://subscribe.smithsonianma...omo=|perm|sub||header|m|cover|80x105|auto-default
https://subscribe.smithsonianma...|perm|sub||mobile-header||red|button|auto-default
http://smithsonianmag.com/search/?q=
https://subscribe.smithsonianma...etz=top-nav-R-D&ipromo=|perm|sub||text||red||DFLT
https://subscribe.smithsonianma...cover-R-D&ipromo=|perm|sub||dropdown||cover||DFLT
https://subscribe.smithsonianma...z=dropdown-R-D&ipromo=|perm|sub||dropdown||||DFLT
https://subscribe.smithsonianma...=dropdown-R-D&ipromo=|perm|gift||dropdown||||DFLT
https://subscribe.smithsonianma...ticky-top-nav-D&ipromo=|perm|sub||text||red||DFLT
http://smithsonianmag.com/search/?q=
https://subscribe.smithsonianma...&ipromo=|perm|sub||mobile-menu||red||auto-default
http://smithsonianmag.com/category/articles/?page=3
http://smithsonianmag.com/smart-news/?page=2
https://www.smithsonianmag.com/...utm_medium=homepagepromo&utm_campaign=Marketplace
https://subscribe.smithsonianma...promo=|perm|gift||banner|m|embedded-form|338x440|
https://subscribe.smithsonianma...ww-page-footer&ipromo=|perm|sub||text||grey||DFLT


You may use url rewrite techniques to make these 17 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.smithsonianmag.com/...romo&utm_campaign=Marketplace
http://smithsonianmag.com/video...can-ingenuity-awards-2019-_2/


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
304 25 329


Too many links (329), it may be considered as spam!

Internal Links (link to pages within this domain) - 304
URL Anchor Text
http://smithsonianmag.com/#Primary-NavigationPrimary Navigation
http://smithsonianmag.com/#Page-ContentContent
http://smithsonianmag.com/#shareShare
http://smithsonianmag.com/searchSearch
https://subscribe.smithsonianma...|perm|sub||header||blue||DFLTSUBSCRIBE (Left)
https://subscribe.smithsonianma...perm|gift||header||blue||DFLTGIVE A GIFT (Left)
https://subscribe.smithsonianma...r|m|cover|80x105|auto-default
http://smithsonianmag.com/Smithsonian Magazine
https://subscribe.smithsonianma...ader||red|button|auto-defaultSubscribe (Mobile)
http://smithsonianmag.com/newsletters/subscribe/Newsletter
http://smithsonianmag.com/search/?q=Search
http://smithsonianmag.com/smart-news/SmartNews
http://smithsonianmag.com/smartnews/history-archaeology/History
http://smithsonianmag.com/smartnews/science/Science
http://smithsonianmag.com/smartnews/ideas-innovations/Innovation
http://smithsonianmag.com/smartnews/arts-culture/Arts & Culture
http://smithsonianmag.com/smartnews/travel/Travel
http://smithsonianmag.com/smart...lammation-syndrome-180974995/
http://smithsonianmag.com/smart...lammation-syndrome-180974995/Featured: How Is Kawasaki Dise...
http://smithsonianmag.com/history/History
http://smithsonianmag.com/history/archaeology/Archaeology
http://smithsonianmag.com/history/us-history/U.S. History
http://smithsonianmag.com/history/world-history/World History
http://smithsonianmag.com/videos/category/history/Video
http://smithsonianmag.com/history/newsletter-history/Newsletter
http://smithsonianmag.com/histo...ector-defied-nazis-180974905/
http://smithsonianmag.com/histo...ector-defied-nazis-180974905/Featured: Defying the Nazis
http://smithsonianmag.com/science-nature/Science
http://smithsonianmag.com/science-nature/age-humans/Age of Humans
http://smithsonianmag.com/scien...ure/future-space-exploration/Future of Space Exploration
http://smithsonianmag.com/science-nature/human-behavior/Human Behavior
http://smithsonianmag.com/science-nature/mind-body/Mind & Body
http://smithsonianmag.com/science-nature/our-planet/Our Planet
http://smithsonianmag.com/science-nature/space/Space
http://smithsonianmag.com/science-nature/wildlife/Wildlife
http://smithsonianmag.com/science-nature/newsletter-science/Newsletter
http://smithsonianmag.com/scien...nature/earth-optimism-summit/Earth Optimism Summit
http://smithsonianmag.com/scien...tor-largest-raptor-180974954/
http://smithsonianmag.com/scien...tor-largest-raptor-180974954/Featured: The Evolving Story o...
http://smithsonianmag.com/innovation/Ingenuity
http://smithsonianmag.com/innovation/ingenuity-awards/Ingenuity Awards
http://smithsonianmag.com/innovation/innovative-spirit/The Innovative Spirit
http://smithsonianmag.com/innovation/education/Education
http://smithsonianmag.com/innovation/energy/Energy
http://smithsonianmag.com/innovation/health-medicine/Health & Medicine
http://smithsonianmag.com/innovation/technology/Technology
http://smithsonianmag.com/videos/category/innovation/Video
http://smithsonianmag.com/innovation/newsletter-innovation/Newsletter
http://smithsonianmag.com/blogs...defining-how-nasa-gets-space/
http://smithsonianmag.com/blogs...defining-how-nasa-gets-space/Featured: The Storied History ...
http://smithsonianmag.com/arts-culture/Arts & Culture
http://smithsonianmag.com/arts-culture/museum-day/Museum Day
http://smithsonianmag.com/arts-culture/art/Art
http://smithsonianmag.com/arts-culture/books/Books
http://smithsonianmag.com/arts-culture/design/Design
http://smithsonianmag.com/arts-culture/food/Food
http://smithsonianmag.com/arts-culture/music-film/Music & Film
http://smithsonianmag.com/videos/category/arts-culture/Video
http://smithsonianmag.com/arts-...ture/newsletter-arts-culture/Newsletter
http://smithsonianmag.com/smith...our-stories-hawaii-180974981/
http://smithsonianmag.com/smith...our-stories-hawaii-180974981/Featured: Young Hawaiians Digi...
http://smithsonianmag.com/travel/Travel
http://smithsonianmag.com/travel/virtual-travel/Virtual Travel
http://smithsonianmag.com/journeys/Travel With Us
http://smithsonianmag.com/travel/newsletter-travel/Newsletter
http://smithsonianmag.com/histo...ns-visit-from-home-180974875/
http://smithsonianmag.com/histo...ns-visit-from-home-180974875/Featured: Return to the Sacred
http://smithsonianmag.com/smithsonian-institution/At the Smithsonian
http://smithsonianmag.com/smith.../plan-your-visit-smithsonian/Visit
http://smithsonianmag.com/smith...stitution/events-exhibitions/Exhibitions
http://smithsonianmag.com/smith...ian-institution/new-research/New Research
http://smithsonianmag.com/smith...stitution/objects-collection/Artifacts
http://smithsonianmag.com/smith...-institution/curators-corner/Curators' Corner
http://smithsonianmag.com/smith...-institution/ask-smithsonian/Ask Smithsonian
http://smithsonianmag.com/smithsonian-institution/podcasts/Podcasts
http://smithsonianmag.com/smithsonian-institution/lodging/Lodging
http://smithsonianmag.com/smith...tter-smithsonian-institution/Newsletter
http://smithsonianmag.com/smith...onian-institution/ats-voices/Voices
http://smithsonianmag.com/smith...-germs-and-viruses-180975020/
http://smithsonianmag.com/smith...-germs-and-viruses-180975020/Featured: Poking Holes in the ...
http://smithsonianmag.com/photos/Photos
http://smithsonianmag.com/photo...nual-photo-contest-finalists/17th Annual Photo Contest Fina...
http://smithsonianmag.com/photocontest/photo-of-the-day/Photo of the Day
http://smithsonianmag.com/instagram/Instagram
http://smithsonianmag.com/videos/Video
http://smithsonianmag.com/video...smithsonian-ingenuity-awards/Ingenuity Awards
http://smithsonianmag.com/videos/category/ask-smithsonian/Ask Smithsonian
http://smithsonianmag.com/video...category/smithsonian-channel/Smithsonian Channel
http://smithsonianmag.com/videos/contest/Video Contest
http://smithsonianmag.com/videos/podcasts/Podcasts
http://smithsonianmag.com/games/Games
http://smithsonianmag.com/games/daily-sudoku-180940712/Daily Sudoku
http://smithsonianmag.com/games...l-crossword-puzzle-180940711/Universal Crossword
http://smithsonianmag.com/games/daily-word-search-180958328/Daily Word Search
http://smithsonianmag.com/games/jumble-180958308/Jumble
http://smithsonianmag.com/games/mah-jong-quest-180958325/Mah Jong Quest
http://smithsonianmag.com/games/ken-ken-180958307/KenKen
http://smithsonianmag.com/games/backgammon-180958344/Backgammon
https://subscribe.smithsonianma...mo=|perm|sub||text||red||DFLTSubscribe (Top Menu)
https://subscribe.smithsonianma...rm|sub||dropdown||cover||DFLT
...

External Links (link to pages on other websites) - 25
URL Anchor Text
https://smt.pcdfusion.com/pcd/Order?pId=13910RENEW (Left)
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https://twitter.com/SmithsonianMagTwitter
https://www.smithsonianbooks.com/Book Shop
http://www.smithsonianjourneys.orgTravel With Us
http://docs.wixstatic.com/ugd/5...6e21142ad86cb67d90a40f983.pdfAD SHOWCASE »
https://www.smithsonianjourneys...content=RequestWinterCatalog"
https://www.youtube.com/watch?v=9VdJi6Apepo
https://www.si.edu/termsofuseTerms of Use
https://www.si.edu/
https://www.airspacemag.com/
https://www.smithsonianstore.co...footer&utm_campaign=referlink
https://www.smithsonianjourneys...mod-new-hp&utm_content=footer
https://www.smithsonianchannel.com/
https://www.smithsonianbooks.com/
https://www.si.edu/termsofuseTerms of Use
https://www.si.edu/Smithsonian Institution

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
79 70 9


9 images do not have Alt values.

Image URL - 79
URL ALT Text
https://www.facebook.com/tr?id=452270575524133&ev=PageView&noscript=1
https://www.facebook.com/tr?id=784323455034815&ev=PageView&noscript=1
https://www.facebook.com/tr?id=538226103776412&ev=PageView&noscript=1
https://thumbs-prod.si-cdn.com/...420b-4df8-89fa-2029dc4f1c21/jun2020-web-cover.jpgJune 2020 magazine cover
https://thumbs-prod.si-cdn.com/...4ab2-85cc-b4db72780adf/gettyimages-1215274397.jpgHow Is Kawasaki Disease Relate...
https://thumbs-prod.si-cdn.com/...e0ae04-91f5-4998-a361-9fb728da6e76/paul-rivet.jpgDefying the Nazis
https://thumbs-prod.si-cdn.com/...ahraptors_quicksand_hypothesis_julius_costnvy.jpgThe Evolving Story of the Utah...
https://thumbs-prod.si-cdn.com/...ca-b3b8-44d4-9059-3ca0ea1d9b21/jsc2018e067956.jpgThe Storied History Behind the...
https://thumbs-prod.si-cdn.com/...664155fa-5715-4c19-8235-eea7a067d03f/dsc04139.jpgYoung Hawaiians Digitally Docu...
https://thumbs-prod.si-cdn.com/...1/socialmediaopener_-_jun2020_f03_diarna_copy.jpgReturn to the Sacred
https://thumbs-prod.si-cdn.com/...9bc8-4506-bf3c-c62074c5fe67/npm-0_052985_251b.jpgPoking Holes in the Mail to Ea...
https://thumbs-prod.si-cdn.com/...420b-4df8-89fa-2029dc4f1c21/jun2020-web-cover.jpgJune 2020 magazine cover
https://thumbs-prod.si-cdn.com/...8/07a815af-40a5-4528-94cd-8ce5ab57264d/duluth.pngCaption: A 100-Year-Old Lynchi...
https://thumbs-prod.si-cdn.com/...-441a-b017-eb80eff0b451/gettyimages-588158644.jpgCaption: Coronavirus Vaccine R...
https://thumbs-prod.si-cdn.com/...72eaa22a-72d6-40b1-837f-409f87a0ae33/image001.jpgCaption: How COVID-19 Is Stymy...
https://thumbs-prod.si-cdn.com/...5-44d2-a1a6-c0f16551bf60/atlanta_ansley_photo.jpgCaption: The Stonewall of the ...
https://thumbs-prod.si-cdn.com/...0ec-22b1-4d32-b00c-99b0b7c3733d/robert_social.pngCaption: Confederate Statues R...
https://thumbs-prod.si-cdn.com/...f-4461-b8c9-16133b260fbf/topic-beantiracist_1.jpgCaption: Let’s Talk About Race
https://thumbs-prod.si-cdn.com/...f-jaguars-in-panama-could-save-their-lives-bb.jpgCaption: This Footage of Jagua...
https://thumbs-prod.si-cdn.com/...8/07a815af-40a5-4528-94cd-8ce5ab57264d/duluth.pngA 100-Year-Old Lynching in Min...
https://thumbs-prod.si-cdn.com/...-441a-b017-eb80eff0b451/gettyimages-588158644.jpgCoronavirus Vaccine Race Chugs...
https://thumbs-prod.si-cdn.com/...72eaa22a-72d6-40b1-837f-409f87a0ae33/image001.jpgHow COVID-19 Is Stymying Oral ...
https://thumbs-prod.si-cdn.com/...5-44d2-a1a6-c0f16551bf60/atlanta_ansley_photo.jpgThe Stonewall of the South Tha...
https://thumbs-prod.si-cdn.com/...0ec-22b1-4d32-b00c-99b0b7c3733d/robert_social.pngConfederate Statues Removed in...
https://thumbs-prod.si-cdn.com/...f-4461-b8c9-16133b260fbf/topic-beantiracist_1.jpgLet’s Talk About Race
https://thumbs-prod.si-cdn.com/...f-jaguars-in-panama-could-save-their-lives-bb.jpgThis Footage of Jaguars in Pan...
https://thumbs-prod.si-cdn.com/...8cc3-fb45b299504b/smithsonian_scholars_social.jpgSmithsonian Scholars and Resea...
https://thumbs-prod.si-cdn.com/...e-9660-718b7619512e/kids_reading_outside-main.jpgTwelve Books to Help Children ...
https://thumbs-prod.si-cdn.com/...-a6a0-4817-88de-eb7b1ca629a6/tom_hanks_social.pngThe True Story Behind the 'Gre...
https://thumbs-prod.si-cdn.com/...07d0-4458-9c7e-08640f1dbe85/ventilator_social.jpgHow a Polio Outbreak in Copenh...
https://thumbs-prod.si-cdn.com/...8/07a815af-40a5-4528-94cd-8ce5ab57264d/duluth.pngOne Hundred Years Ago, a Lynch...
https://thumbs-prod.si-cdn.com/...f-fcf0559b13b1/social_distancing_in_workplace.jpgHow Workplaces Will Use Emergi...
https://thumbs-prod.si-cdn.com/...72eaa22a-72d6-40b1-837f-409f87a0ae33/image001.jpgHow Oral History Projects Are ...
https://thumbs-prod.si-cdn.com/...ing/featured/Ocean_waves_crash_against_rocks..jpgThis Climate Detective Reconst...
https://thumbs-prod.si-cdn.com/...89ef35-af78-4a6f-9406-5832cc46cd7d/booksweek8.pngThe Dangers of Space, Military...
https://thumbs-prod.si-cdn.com/...047-4d44-4e68-ba9c-13a61eae6488/tubmancloseup.jpgWhy Harriet Tubman’s Heroic Mi...
https://thumbs-prod.si-cdn.com/...892-4533a11038a4/pollock_krasner_house-social.jpgTake Virtual Tours of These Se...
https://thumbs-prod.si-cdn.com/...0aaa612a7f/screen_shot_2020-06-04_at_51907_pm.pngCompare the Flu Pandemic of 19...
https://thumbs-prod.si-cdn.com/...ial_distancing_sign__london_drugs_49684963711.jpgThe New Normal of Dining Out
https://thumbs-prod.si-cdn.com/....si-cdn.com/blogging/featured/IMG-7803_-_Copy.JPGMeet the Organizers of #BlackB...
https://thumbs-prod.si-cdn.com/...f-4461-b8c9-16133b260fbf/topic-beantiracist_1.jpgHow to Have That Tough Convers...
https://thumbs-prod.si-cdn.com/...4a2ede-e9ab-47d9-a2b1-1431684594f0/blm_social.png158 Resources for Understandin...
https://thumbs-prod.si-cdn.com/...7-8494-e635399e7767/crossword_mainimage_games.jpgThe Smithsonian Magazine Cross...
https://thumbs-prod.si-cdn.com/...4732-9327-4bc51bf26849/gettyimages-1127076087.jpgDeep Biases Prevent Diverse Ta...
https://thumbs-prod.si-cdn.com/...-49ea-a5c3-35d0f290a5e1/jurassic_coast_social.jpgWhy the Jurassic Coast Is One ...
https://thumbs-prod.si-cdn.com/...blogging/featured/Ancient_Thebes-Renee_Gondek.jpgTen Smithsonian Associates Pro...
https://thumbs-prod.si-cdn.com/...61aebc2-11b7-412f-80b5-236db5bc1f01/animation.gifWatch This Black Hole Spew Gas...
https://thumbs-prod.si-cdn.com/...47ef-94d7-958661858b68/icarus_iss_progress_1.jpegThe International Space Statio...
https://thumbs-prod.si-cdn.com/...14-420b-85d1-8ea23f0ea55c/maya-wall-paintings.jpgRenovations Reveal Rare Maya M...
https://thumbs-prod.si-cdn.com/...a36fe-ad09-4998-9e92-424e210524d1/mary_boleyn.pngAfter Hundreds of Years, Unkno...
https://thumbs-prod.si-cdn.com/...d9-44ca-b80d-588093447d45/2020_june10_redlion.pngArchaeologists Unearth Traces ...
https://thumbs-prod.si-cdn.com/...3-8afe-ee60d920f19e/2020_june10_crownofthorns.jpgWhat Eats the Crown-of-Thorns ...
https://thumbs-prod.si-cdn.com/...9d5f1ae4-a492-4fea-a07a-af395640ec19/original.jpgA Long Childhood May Be How Cr...
https://thumbs-prod.si-cdn.com/...d6-2910-44b0-b9e8-f3b63df99c84/kathy_sullivan.jpgAstronaut Kathy Sullivan Becom...
https://thumbs-prod.si-cdn.com/...42ab-9388-77bd9d39dc01/gettyimages-1217342853.jpgFormer Nazi Submarine Base Tra...
https://thumbs-prod.si-cdn.com/...2e-8ea8-23793f445830/2020_june9_digitizedpoem.pngThe National Library of Israel...
https://thumbs-prod.si-cdn.com/...4752-8ddb-c9127146b029/gettyimages-1218218830.jpgBritish Protesters Throw Statu...
https://thumbs-prod.si-cdn.com/...3cc1d-fb3e-4edf-b096-a46cd8e61f66/solar_flare.jpgThe Sun Produced Its Biggest S...
https://thumbs-prod.si-cdn.com/...8cc3-fb45b299504b/smithsonian_scholars_social.jpgSmithsonian scholar recommenda...
https://thumbs-prod.si-cdn.com/...-7bcbafa5bcae/ocean_waves_crash_against_rocks.jpgOcean waves rocks
https://thumbs-prod.si-cdn.com/...8cc3-fb45b299504b/smithsonian_scholars_social.jpgSmithsonian scholar recommenda...
https://thumbs-prod.si-cdn.com/...-cdn.com/cab865e4-24e3-4379-afa8-7ce5f0b735bf.jpgTufas against the backdrop of ...
https://thumbs-prod.si-cdn.com/...ge_rQSeSD9J_5a4131b417413b7fec5ade08aea39824.jpeg
https://thumbs-prod.si-cdn.com/...ge_QVP34D2L_6a006be1c7fe2a3a428c97e6f2dd1ad3.jpeg
https://thumbs-prod.si-cdn.com/...ge_NYc0xfQB_6dd5f93ef4c9f52414bb6cb79f08b4e1.jpeg
https://thumbs-prod.si-cdn.com/...420b-4df8-89fa-2029dc4f1c21/jun2020-web-cover.jpg
https://thumbs-prod.si-cdn.com/...3a-4f60-bfa7-3fdeb0cfee2a/may2020_-_web_cover.jpg
https://thumbs-prod.si-cdn.com/...f6-4bdd-ae26-e7a59bc5780e/apr2020_-_web_cover.jpg
https://thumbs-prod.si-cdn.com/...ite-near-stonehenge-was-packed-with-arrows-bb.jpgCaption: Https://Thumbs-Prod.S...
https://thumbs-prod.si-cdn.com/...4dd5-aa8a-dc55a7aa38fe/lil-nas-x-ingenuity-bb.jpgCaption: Https://Thumbs-Prod.S...
https://thumbs-prod.si-cdn.com/...5249/why-plague-doctors-wore-strange-masks-bb.jpgCaption: Https://Thumbs-Prod.S...
https://public-media.si-cdn.com...4aac-a3a9-6e3e0a32d968/si_mag_spywars_300x200.jpgSpy Wars With Damian Lewis - S...
https://thumbs-prod.si-cdn.com/...420b-4df8-89fa-2029dc4f1c21/jun2020-web-cover.jpgJune 2020 magazine cover
https://static-media.smithsonianmag.com/img/smithsonian-institute-logo.pngSmithsonian Institution
https://static-media.smithsonianmag.com/img/AirandSpace_AppleNews_LOGOwhite.pngAir & Space Magazine
https://static-media.smithsonianmag.com/img/smithsonian-store-logo.pngSmithsonian Store
https://static-media.smithsonia...m/img/Smithsonian_Journeys_Logo-WhiteSunburst.svgSmithsonian Journeys
https://static-media.smithsonianmag.com/img/smithsonian-channel-logo.pngSmithsonian Channel
https://static-media.smithsonianmag.com/img/smithsonian-books-logo.pngSmithsonian Books


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 3 4


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
https://static-media.smithsonianmag.com/css/screen.cssstylesheettext/css
https://static-media.smithsonianmag.com/css/print.cssstylesheettext/css
https://static-media.smithsonia...mag.com/js/plugins/Pikaday-master/css/pikaday.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
64 34 98


Too many (34) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 34
Script URL Type
https://static-media.smithsonianmag.com/js/plugins/advertisement.js
https://static-media.smithsonianmag.com/js/ads/googletag.js
https://static-media.smithsonianmag.com/dist/js/core.min.js
https://static-media.smithsonianmag.com/dist/js/adv.min.js
https://static-media.smithsonianmag.com/js/core/session-cookies.js
https://www.sc.pages03.net/lp/s...9e6bcd68d4fb511170ab3fcff55179d&h=www.pages03.nettext/javascript
https://cdn.onesignal.com/sdks/OneSignalSDK.js
https://static-media.smithsonianmag.com/js/ads/homepage.js
text/javascript
https://static-media.smithsonianmag.com/dist/js/vendor.min.js
https://static-media.smithsonia.../plugins/smartquotesjs-master/dist/smartquotes.js
https://static-media.smithsonianmag.com/js/plugins/Pikaday-master/pikaday.js
https://static-media.smithsonia.../plugins/Pikaday-master/plugins/pikaday.jquery.js
https://static-media.smithsonia...m/js/plugins/jarallax-master/dist/jarallax.min.js
https://static-media.smithsonia...lugins/jarallax-master/dist/jarallax-video.min.js
https://static-media.smithsonianmag.com/js/core/off-canvas-toggle.js
https://static-media.smithsonianmag.com/js/core/mobile-handling.js
https://static-media.smithsonianmag.com/js/widgets/SlideshowView.js
https://static-media.smithsonianmag.com/js/widgets/BillboardMobileView.js
https://static-media.smithsonianmag.com/js/widgets/SlideView.js
https://static-media.smithsonianmag.com/js/widgets/BillboardDesktopView.js
https://static-media.smithsonianmag.com/js/widgets/PhotoEssayView.js
https://static-media.smithsonianmag.com/js/widgets/slideshow.js
https://static-media.smithsonianmag.com/js/widgets/shop.js
https://static-media.smithsonianmag.com/js/widgets/subscribe.js
https://static-media.smithsonianmag.com/js/widgets/scrollNav.js
https://static-media.smithsonianmag.com/js/widgets/sticky.js
https://static-media.smithsonianmag.com/js/widgets/voting.js
https://static-media.smithsonianmag.com/js/main.js
text/javascript
text/javascript
text/javascript
https://a.omappapi.com/app/js/api.min.jstext/javascript
https://static-media.smithsonianmag.com/js/widgets/hub.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://smithsonianmag.com/blogs...defining-how-nasa-gets-space/


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
286
Excellent! You do have a lot of root domains (286) linked to your site smithsonianmag.com.

286
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,610
  Facebook Shares 5,593
  Facebook Comments 1,599
  Tweets 52
  LinkedIn 269

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/smithsonianmagazine
Twitter Accounthttps://twitter.com/SmithsonianMag
Google+ Pagehttps://plus.google.com/116602523162239426012?prsrc=3


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site smithsonianmag.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
6,363th most visited website in the world.
1,752th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain smithsonianmag.com is the only one hosted on the server (ip : 18.233.178.242).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 18.233.178.242) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 338 days old ( 1st registered on : 1997-08-08 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 24 days from today ( expires on : 2020-08-06 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
smithsonianmag.com ( 18 characters )

Domain Registrar : DNC Holdings, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-08-08 1997-08-08 2020-08-06
22 years, 338 days old 22 years, 338 days ago 0 years, 24 days from today
22 years, 338 days old


Domain Name Servers used by smithsonianmag.com
DNS Name IP Address
ns-1149.awsdns-15.org205.251.196.125
ns-1878.awsdns-42.co.uk205.251.199.86
ns-472.awsdns-59.com205.251.193.216
ns-726.awsdns-26.net205.251.194.214


Domain is going to expire in less than a year time (0 years, 24 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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