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smithsonianmag.com favicon smithsonianmag.com

Excellent Practice29
Improvement Could be Made11
Critical Issues to Attend10
Nov 27, 2022 08:31 PM

Click To Re-generate Current Report

Recommended Actions

  • Set meta description for your page.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   dog   magazine   museum   science   television   video  

Title
History, Travel, Arts, Science, People, Places Smithsonian Magazine

Words count: 8    Unique Words: 8    Length: 67 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

american  arts  books  celebrity  channel  cookie  culture  eacute  gift  helped  history  innovation  journeys  legacy  magazine  mdash  museum  national  natural  news  newsletter  november  performance  photos  play  policy  portrait  privacy  renew  rise  rsquo  science  smart  smithsonian  stories  subscribe  thanksgiving  travel  video  woman 

Top 20 Keywords
Total Terms Count: 995

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
smithsonian 27 2.71%
history 22 2.21%
november 15 1.51%
news 14 1.41%
science 10 1.01%
arts 10 1.01%
museum 9 0.90%
national 9 0.90%
innovation 8 0.80%
travel 8 0.80%
newsletter 8 0.80%
american 7 0.70%
gift 7 0.70%
culture 7 0.70%
rsquo 7 0.70%
stories 6 0.60%
books 6 0.60%
smart 6 0.60%
video 6 0.60%
woman 5 0.50%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
012471000052067

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(12)
Smart News
Latest Features
Current IssueNovember/December 2022
Most Popular
The Stars Are Aligned at the National Museum of American History
Smithsonian Channel
History
Science
Innovation
Arts & Culture
Travel
At the Smithsonian

<H3>

(47)
The Making of Steven Spielberg
Engineers Pick the Ten Best STEM Toys to Give as Gifts in 2022
SUBSCRIBE TODAY
Hand-Colored 'Calvin and Hobbes' Strip Sells for $480,000
Should You Let Artificial Intelligence Plan Your Thanksgiving Dinner?
Thieves Stole Hundreds of Celtic Coins From a German Museum
First Drug to Delay Type 1 Diabetes Approved by FDA
How Did This 600-Year-Old English Coin End Up in Newfoundland?
Researchers Identify Neurons That Might Help Paralyzed People Walk Again
The Ten Best Photography Books of 2022
The Making of Steven Spielberg
The Unrivaled Legacy of Dale Chihuly
Dolphins Shrug Off Hot Sauce-Spiked Nets
Engineers Pick the Ten Best STEM Toys to Give as Gifts in 2022
The Ten Best Books About Food of 2022
How World War II Helped Forge the Modern FBI
Can Pathogens at the Opera Haunt a Performance?
The Scariest Zombies in Nature
The Myths of the Thanksgiving Story and the Lasting Damage They Imbue
Drought Reveals Rare American Lion Fossil in Dried-Up Mississippi River
The Real History Behind 'The Woman King'
Study Rewrites History of Ancient Land Bridge Between Britain and Europe
The Enduring Legacy of Celia Cruz, the 'Queen of Salsa'
The Rise and Fall, and Rise Again, of America’s First Celebrity—a Woman Who Loved Other Women
A Portrait of Eliza Hamilton and a Costume Worn by Lin-Manuel Miranda for 'Hamilton' Arrives at the Smithsonian
A Biologist on an Underwater Scooter Delights Young Dolphins
Journey to the Dark Side of the Moon
You’re Not Ready for How Playful Komodo Dragons Can Be
Photo of the day
How World War II Helped Forge the Modern FBI
The Nation's First Woman Senator Was a Virulent White Supremacist
From a White House Wedding to a Pet Snake, Alice Roosevelt's Escapades Captivated America
Can Pathogens at the Opera Haunt a Performance?
What the Image of the Milky Way's Black Hole Really Shows
Drought Reveals Rare American Lion Fossil in Dried-Up Mississippi River
Engineers Pick the Ten Best STEM Toys to Give as Gifts in 2022
Lab-Grown Meat Is Safe to Eat, FDA Says
Is Hacking Photosynthesis the Key to Increasing Crop Yields?
See Stunning Portraits of Ava DuVernay, José Andrés and the Williams Sisters
Banksy Reveals Seven Murals Throughout War-Torn Ukraine
The Rise and Fall, and Rise Again, of America’s First Celebrity—a Woman Who Loved Other Women
Step Inside the Colorful Pages of 'Goodnight Moon'
You Can Now Buy Ralphie Parker's House From 'A Christmas Story'
In Response to Climate Protests, Italian Museums May Raise Ticket Prices
The Unrivaled Legacy of Dale Chihuly
It's Showtime at the National Museum of American History
See Stunning Portraits of Ava DuVernay, José Andrés and the Williams Sisters

<H4>

(1)
Featured Stories
<I> (5)
<EM> (2)Smithsonian
Smithsonian


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.04 seconds - 497.43 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.84 s 0.02 s 0.02 s 0.01 s 1.59 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
20 Kb (19,897 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
20 Kb (19,897 bytes) 8 Kb (7,647 bytes) 12 Kb (12,250 bytes) 62.42 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
9 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.smithsonianmag.com:443/ and http://smithsonianmag.com are resolved to the same url :https://www.smithsonianmag.com:443/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://subscribe.smithsonianmag.com/gift?idx=246&inetz=sticky_menu
https://subscribe.smithsonianmag.com/gift?idx=246&inetz=side_menu
https://subscribe.smithsonianmag.com/?idx=483&inetz=side_menu
https://subscribe.smithsonianmag.com/?idx=483&inetz=feature
https://subscribe.smithsonianmag.com/?idx=483&inetz=feature
https://subscribe.smithsonianmag.com/?idx=483&inetz=current_issue
https://subscribe.smithsonianmag.com/gift?idx=246&inetz=current_issue
https://subscribe.smithsonianmag.com/?idx=483&inetz=full_width
https://subscribe.smithsonianmag.com/?idx=483&inetz=footer
https://subscribe.smithsonianmag.com/gift?idx=246&inetz=footer


You may use url rewrite techniques to make these 10 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://subscribe.smithsonianma...ift?idx=246&inetz=sticky_menu
https://subscribe.smithsonianma.../gift?idx=246&inetz=side_menu
https://subscribe.smithsonianma....com/?idx=483&inetz=side_menu
https://subscribe.smithsonianma.../?idx=483&inetz=current_issue
https://subscribe.smithsonianma...t?idx=246&inetz=current_issue
https://subscribe.smithsonianma...com/?idx=483&inetz=full_width


You have 6 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
226 25 251


Too many links (251), it may be considered as spam!

Internal Links (link to pages within this domain) - 226
URL Anchor Text
http://smithsonianmag.com/search/
http://smithsonianmag.com/
https://subscribe.smithsonianma...ift?idx=246&inetz=sticky_menuGive a Gift
https://subscribe.smithsonianma.../gift?idx=246&inetz=side_menuGive a Gift
https://subscribe.smithsonianma....com/?idx=483&inetz=side_menuSubscribe
http://smithsonianmag.com/category/smart-news/Smart News
http://smithsonianmag.com/categ...martnews-history-archaeology/History
http://smithsonianmag.com/category/smartnews-science/Science
http://smithsonianmag.com/categ.../smartnews-ideas-innovations/Innovation
http://smithsonianmag.com/category/smartnews-arts-culture/Arts & Culture
http://smithsonianmag.com/category/smartnews-travel/Travel
http://smithsonianmag.com/category/history/History
http://smithsonianmag.com/category/archaeology/Archaeology
http://smithsonianmag.com/category/us-history/U.S. History
http://smithsonianmag.com/category/world-history/World History
http://smithsonianmag.com/histo...s-american-history-180980260/Untold Stories of American His...
http://smithsonianmag.com/videos/category/history/Video
http://smithsonianmag.com/category/science-nature/Science
http://smithsonianmag.com/category/human-behavior/Human Behavior
http://smithsonianmag.com/category/mind-body/Mind & Body
http://smithsonianmag.com/category/our-planet/Our Planet
http://smithsonianmag.com/category/space/Space
http://smithsonianmag.com/category/wildlife/Wildlife
http://smithsonianmag.com/category/innovation/Innovation
https://www.smithsonianmag.com/...on/innovation-good-180977795/Innovation for Good
http://smithsonianmag.com/category/education/Education
http://smithsonianmag.com/category/energy/Energy
http://smithsonianmag.com/category/health-medicine/Health & Medicine
http://smithsonianmag.com/category/technology/Technology
http://smithsonianmag.com/videos/category/ingenuity/Video
http://smithsonianmag.com/category/arts-culture/Arts & Culture
https://www.smithsonianmag.com/museumday/Museum Day
http://smithsonianmag.com/category/art-artists/Art
http://smithsonianmag.com/category/books-2/Books
http://smithsonianmag.com/category/design/Design
http://smithsonianmag.com/category/food/Food
http://smithsonianmag.com/category/music-film/Music & Film
http://smithsonianmag.com/videos/category/arts-culture/Video
http://smithsonianmag.com/category/travel/Travel
http://smithsonianmag.com/travel/alaska-180959379/Alaska
http://smithsonianmag.com/travel/virtual-travel-180974440/Virtual Travel
http://smithsonianmag.com/category/smithsonian-institution/At The Smithsonian
http://smithsonianmag.com/category/events-exhibitions/Exhibitions
http://smithsonianmag.com/category/new-research/New Research
http://smithsonianmag.com/category/objects/Artifacts
http://smithsonianmag.com/category/curators-corner/Curators' Corner
http://smithsonianmag.com/category/ask-smithsonian/Ask Smithsonian
http://smithsonianmag.com/smith...mithsonian-podcast-180961115/Podcasts
https://www.smithsonianmag.com/blogs/Voices
https://photocontest.smithsonianmag.com/photocontest/Photos
https://photocontest.smithsonianmag.com/photocontest/Photo Contest
https://www.smithsonianmag.com/video/Video
http://smithsonianmag.com/videos/category/ingenuity/Ingenuity Awards
http://smithsonianmag.com/videos/category/ask-smithsonian/Ask Smithsonian
http://smithsonianmag.com/video...category/smithsonian-channel/Smithsonian Channel
http://smithsonianmag.com/category/games/Games
http://smithsonianmag.com/games/daily-sudoku-180940712/Daily Sudoku
http://smithsonianmag.com/games...l-crossword-puzzle-180940711/Universal Crossword
http://smithsonianmag.com/games/daily-word-search-180958328/Daily Word Search
http://smithsonianmag.com/games/jumble-180958308/Jumble
http://smithsonianmag.com/games/mah-jong-quest-180958325/Mah Jong Quest
http://smithsonianmag.com/games/ken-ken-180958307/KenKen
http://smithsonianmag.com/games/backgammon-180958344/Backgammon
http://smithsonianmag.com/category/smart-news/Smart News
http://smithsonianmag.com/category/history/History
http://smithsonianmag.com/category/science-nature/Science
http://smithsonianmag.com/category/innovation/Innovation
http://smithsonianmag.com/category/arts-culture/Arts & Culture
http://smithsonianmag.com/category/travel/Travel
http://smithsonianmag.com/category/smithsonian-institution/At The Smithsonian
https://photocontest.smithsonianmag.com/photocontest/Photos
https://www.smithsonianmag.com/video/Video
http://smithsonianmag.com/category/games/Games
http://smithsonianmag.com/histo...f-steven-spielberg-180981184/
http://smithsonianmag.com/category/history/HISTORY
http://smithsonianmag.com/histo...f-steven-spielberg-180981184/The Making of Steven Spielberg
http://smithsonianmag.com/author/ellen-wexler/Ellen Wexler
http://smithsonianmag.com/innov...e-as-gifts-in-2022-180981176/
http://smithsonianmag.com/category/innovation/INNOVATION
http://smithsonianmag.com/innov...e-as-gifts-in-2022-180981176/Engineers Pick the Ten Best ST...
https://subscribe.smithsonianmag.com/?idx=483&inetz=feature
https://subscribe.smithsonianmag.com/?idx=483&inetz=featureSUBSCRIBE TODAY
http://smithsonianmag.com/category/smart-news/Smart News
http://smithsonianmag.com/smart...or-480k-at-auction-180981191/Hand-Colored 'Calvin and Hobbe...
http://smithsonianmag.com/smart...icial-intelligence-180981151/Should You Let Artificial Inte...
http://smithsonianmag.com/smart...from-german-museum-180981186/Thieves Stole Hundreds of Celt...
http://smithsonianmag.com/smart...es-approved-by-fda-180981179/First Drug to Delay Type 1 Dia...
http://smithsonianmag.com/smart...up-in-newfoundland-180981177/How Did This 600-Year-Old Engl...
http://smithsonianmag.com/smart...-people-walk-again-180981111/Researchers Identify Neurons T...
http://smithsonianmag.com/privacy/Privacy Policy
http://smithsonianmag.com/arts-...aphy-books-of-2022-180981157/
http://smithsonianmag.com/category/arts-culture/ARTS & CULTURE
http://smithsonianmag.com/arts-...aphy-books-of-2022-180981157/The Ten Best Photography Books...
http://smithsonianmag.com/histo...f-steven-spielberg-180981184/
http://smithsonianmag.com/category/history/HISTORY
http://smithsonianmag.com/histo...f-steven-spielberg-180981184/The Making of Steven Spielberg
http://smithsonianmag.com/smith...egacy-dale-chihuly-180981068/
http://smithsonianmag.com/category/smithsonian-institution/AT THE SMITHSONIAN
http://smithsonianmag.com/smith...egacy-dale-chihuly-180981068/The Unrivaled Legacy of Dale C...
http://smithsonianmag.com/scien...-sauce-spiked-nets-180981174/
...

External Links (link to pages on other websites) - 25
URL Anchor Text
https://ssl.drgnetwork.com/flex/SMT/SMRENEWAL/Renew
https://www.smithsonianstore.co...shoplink&utm_campaign=hol2016Shop
https://ssl.drgnetwork.com/flex/SMT/SMRENEWAL/Renew
https://www.pages03.net/smithso...inePreferenceCenter/SubscribeNewsletter
https://www.pages03.net/smithso...inePreferenceCenter/SubscribeNewsletter
https://www.pages03.net/smithso...inePreferenceCenter/SubscribeNewsletter
https://www.pages03.net/smithso...inePreferenceCenter/SubscribeNewsletter
https://www.smithsonianjourneys...referral&utm_campaign=topnav/Journeys
https://www.pages03.net/smithso...inePreferenceCenter/SubscribeNewsletter
https://www.si.edu/VisitVisit
https://www.pages03.net/smithso...inePreferenceCenter/SubscribeNewsletter
https://www.instagram.com/smithsonianmagazineInstagram
https://www.pages03.net/smithso...inePreferenceCenter/SubscribeNewsletters
https://www.smithsonianstore.co...shoplink&utm_campaign=hol2016Shop
https://ssl.drgnetwork.com/flex/SMT/SMRENEWAL/Renew
https://ssl.drgnetwork.com/flex/SMT/SMRENEWAL/Renew
https://www.si.edu/?utm_source=...footer&utm_campaign=referlinkSmithsonian Institution
https://www.smithsonian.com/?ut...footer&utm_campaign=referlinkSmithsonian.com
https://www.smithsonianstore.co...footer&utm_campaign=referlinkSmithsonian Store
https://www.smithsonianjourneys...mod-new-hp&utm_content=footerSmithsonian Journeys
https://www.smithsonianchannel....footer&utm_campaign=referlinkSmithsonian Channel
https://www.smithsonianbooks.co...footer&utm_campaign=referlinkSmithsonian Books
https://www.si.edu/supportSmithsonian Membership
https://www.si.edu/termsofuseTerms of Use
https://www.si.edu/termsofuseTerms of Use

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
46 40 6


6 images do not have Alt values.

Image URL - 46
URL ALT Text
http://smithsonianmag.com/stati.../smithsonian_magazine_logo_white.5b455067a001.svgSmithsonian Magazine white log...
http://smithsonianmag.com/stati...g/Smithsonian_magazine_logo_dark.40221ae8f4c1.svgSmithsonian Magazine logo
https://th-thumbnailer.cdn-si-e...4-391460ff512f/8z36_d040_00074_d040_00075comp.jpgA young Sammy Fabelman (Mateo ...
https://th-thumbnailer.cdn-si-e...c7180c0142e/2022_purdueegg_top10close_highres.jpgThe top ten toys rated by Purd...
https://th-thumbnailer.cdn-si-e...5e0c962/fcf88e67-3f20-4d47-a274-5319d2ae9d49.jpegCirculation holiday ad 2022
https://th-thumbnailer.cdn-si-e...871-a902-0fe87d9b9649/photography-booklist-v1.jpgThis year's list includes ...
https://th-thumbnailer.cdn-si-e...4-391460ff512f/8z36_d040_00074_d040_00075comp.jpgA young Sammy Fabelman (Mateo ...
https://th-thumbnailer.cdn-si-e..._081822_textless_mastermov01_30_54_22still039.jpg“Dale Chihuly is one of ...
https://th-thumbnailer.cdn-si-e...e8e-71639fee4035/dolphin-header-uncropped_web.jpgFishers have employed all mann...
https://th-thumbnailer.cdn-si-e...c7180c0142e/2022_purdueegg_top10close_highres.jpgThe top ten toys rated by Purd...
https://th-thumbnailer.cdn-si-e...-c4cf-40dc-85c2-45ec0c84c402/food-booklist-v1.jpgThis year's titles include...
https://th-thumbnailer.cdn-si-e...-434b-a00e-753da8a826fe/gettyimages-514700158.jpgJ. Edgar Hoover (second from l...
https://th-thumbnailer.cdn-si-e...c5-a8c3-4b31-99a6-1d0d994442fb/fire_5437a_web.jpgAngel Blue performing in the 2...
https://th-thumbnailer.cdn-si-e...b-44e5-8879-6abceb165482/novdec22_-_web_cover.jpgSmithsonian magazine November/...
https://th-thumbnailer.cdn-si-e...-media.s3.amazonaws.com/filer/zombie-antz-631.jpg
https://th-thumbnailer.cdn-si-e...-b931-45d4-9d7b-57b6084876a6/800px-wampanoag2.jpg
https://th-thumbnailer.cdn-si-e...4df4-b7c9-1b2bc91267f3/gettyimages-1435178929.jpg
https://th-thumbnailer.cdn-si-e...7bb13ff8-f7c1-4aee-9705-5489f056ff5d/dahomehy.jpg
https://th-thumbnailer.cdn-si-e...19-bae0-90bc9e7cfd6e/doggerland2sml-1-700x715.jpg
https://th-thumbnailer.cdn-si-e...c42-0bc8-4a7b-b1b5-e1aa9cbf60e3/ruby_slippers.jpgThe famed Ruby Slippers were w...
http://smithsonianmag.com/static/smithsonianmag/img/ArrowIcon.f9923e5f50ba.svg
https://th-thumbnailer.cdn-si-e...540f0d0/b463a729-855e-46c8-bca9-a8c50e03188a.jpeg  image
https://th-thumbnailer.cdn-si-e...fde5c030/smithmag-holiday2022-homepage-mobile.jpg  image
https://th-thumbnailer.cdn-si-e...ge_G630y9Ya_11165b88217e2c34c3c40676346d5923.jpegPreview thumbnail for video 'A...
https://th-thumbnailer.cdn-si-e...ge_FiuXOR6H_3c4a3d829d0b631a700e4a210b95cfe5.jpegPreview thumbnail for video 'J...
https://th-thumbnailer.cdn-si-e...ge_0F27DcVv_bc0ccb6e9867cd3edf18b8cf2590636b.jpegPreview thumbnail for video 'Y...
https://th-thumbnailer.cdn-si-e...naws.com/478dfd53-9965-460b-913f-8376338efc2f.jpgSwallows enjoy flying and play...
https://th-thumbnailer.cdn-si-e...-434b-a00e-753da8a826fe/gettyimages-514700158.jpgJ. Edgar Hoover (second from l...
https://th-thumbnailer.cdn-si-e.../3de5510b-514a-4e00-824e-0d87fe4ac863/rebecca.pngFelton advocated lynching Blac...
https://th-thumbnailer.cdn-si-e...a4/05a4beff-a995-4a12-983d-61d0a2519d6d/alice.png“I was the daughter of a...
https://th-thumbnailer.cdn-si-e...c5-a8c3-4b31-99a6-1d0d994442fb/fire_5437a_web.jpgAngel Blue performing in the 2...
https://tf-cmsv2-smithsonianmag...-83fe-f892294c9241/black-hole-visualized-web3.gifThe Milky Way’s black ho...
https://th-thumbnailer.cdn-si-e...4df4-b7c9-1b2bc91267f3/gettyimages-1435178929.jpgBarges stranded by low water i...
https://th-thumbnailer.cdn-si-e...c7180c0142e/2022_purdueegg_top10close_highres.jpgThe top ten toys rated by Purd...
https://th-thumbnailer.cdn-si-e...4ca7-a3e2-0ade624e60c0/gettyimages-1230258280.jpgChicken nuggets made from lab-...
https://th-thumbnailer.cdn-si-e...-44b1-b85a-f6cc939fccba/gettyimages-136599283.jpgUnder the right conditions, re...
https://th-thumbnailer.cdn-si-e...ec8-342e-4c54-94f7-733b56f47f95/111322dckw107.jpgRhea L. Combs (left) and Ava D...
https://th-thumbnailer.cdn-si-e...4cbb-8281-f722d91a17e0/gettyimages-1244720026.jpgThe mural was painted on the s...
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https://th-thumbnailer.cdn-si-e...-5d65-4381-87ee-d50c5d8cad2c/telusspark_gnm_2.pngA scene from the Goodnigh...
https://th-thumbnailer.cdn-si-e...e_courtesy_of_a_christmas_story_house__museum.jpgThe 1.3-acre campus includes t...
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https://th-thumbnailer.cdn-si-e..._081822_textless_mastermov01_30_54_22still039.jpg“Dale Chihuly is one of ...
https://th-thumbnailer.cdn-si-e...c42-0bc8-4a7b-b1b5-e1aa9cbf60e3/ruby_slippers.jpgThe famed Ruby Slippers were w...
https://th-thumbnailer.cdn-si-e...ec8-342e-4c54-94f7-733b56f47f95/111322dckw107.jpgRhea L. Combs (left) and Ava D...
http://smithsonianmag.com/stati.../smithsonian_magazine_logo_black.46435ad4efd4.svgSmithsonian Magazine Logo in B...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 1 1


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
http://smithsonianmag.com/static/smithsonianmag/smithsonianmag.650ea80d312c.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
19 6 25


Too many (6) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 6
Script URL Type
https://a.pub.network/smithsonianmag-com/pubfig.min.jstext/javascript
http://smithsonianmag.com/stati...thsonianmag/smithsonianmag.bundle.fa27a541249f.jstext/javascript
https://kit.fontawesome.com/c31205bd70.js
http://smithsonianmag.com/static/ads/freestar.bundle.6cc9f831e561.jstext/javascript
https://www.sc.pages03.net/lp/s...9e6bcd68d4fb511170ab3fcff55179d&h=www.pages03.nettext/javascript
https://static.cloudflareinsigh...js/vaafb692b2aea4879b33c060e79fe94621666317369993

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.smithsonianmag.com/blogs/Voices


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
286
Excellent! You do have a lot of root domains (286) linked to your site smithsonianmag.com.

286
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,610
  Facebook Shares 5,593
  Facebook Comments 1,599
  Tweets 52
  LinkedIn 269

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site smithsonianmag.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
7,242th most visited website in the world.
2,239th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain smithsonianmag.com is the only one hosted on the server (ip : 172.67.5.56).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 120 days old ( 1st registered on : 1997-08-08 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
9 years, 243 days from today ( expires on : 2032-08-06 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
smithsonianmag.com ( 18 characters )

Domain Registrar : DNC Holdings, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-08-08 2022-08-24 2032-08-06
25 years, 120 days old 0 years, 104 days ago 9 years, 243 days from today
25 years, 120 days old


Domain Name Servers used by smithsonianmag.com
DNS Name IP Address
ns-1149.awsdns-15.org205.251.196.125
ns-1878.awsdns-42.co.uk205.251.199.86
ns-472.awsdns-59.com205.251.193.216
ns-726.awsdns-26.net205.251.194.214


Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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