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Excellent Practice35
Improvement Could be Made10
Critical Issues to Attend6
Nov 22, 2022 09:25 AM

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Recommended Actions

  • Set meta keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create RSS feed for your site.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • ...     26
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Detailed Reviews

Related Category
Most related categories of this website.

courses   culture   dog   pictures   science   television   trailers   video  

Title | News, Politics, Culture, Science & Food

Words count: 7    Unique Words: 7    Length: 51 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Award-winning news and culture, features breaking news, in-depth reporting and criticism on politics, science, food and entertainment.

Words count: 17    Length: 134 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview | News, Politics, Culture, Science & Food
Award-winning news and culture, features breaking news, in-depth reporting and criticism on politics, science, food and entertainment.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

amanda  arizona  charging  conversation  corte  covid  culture  election  energy  featured  food  free  gop  health  joy  kelly  life  marcotte  matthew  mcclure  mdash  michael  mike  news  night  party  politics  republicans  rozsa  saha  salon  save  science  story  thanksgiving  trump  turkey  video  votes  watch 

Top 20 Keywords
Total Terms Count: 831

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
trump 10 1.20%
news 10 1.20%
salon 8 0.96%
video 8 0.96%
michael 7 0.84%
food 7 0.84%
story 7 0.84%
politics 6 0.72%
watch 6 0.72%
corte 6 0.72%
culture 6 0.72%
science 6 0.72%
gop 5 0.60%
save 4 0.48%
life 4 0.48%
republicans 4 0.48%
energy 4 0.48%
thanksgiving 4 0.48%
conversation 4 0.48%
free 4 0.48%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Salon Homepage


How to make lump-free gravy
Energy dearth sets back renewable energy
Paxton tries to toss thousands of votes
How to properly defrost a frozen turkey
GOP fears Trump third-party 2024 bid
The Dunkirk election: Hey, we survived
The religious right is hurting the GOP
The religious right is hurting the GOP
The COVID death "gap" between US states
The COVID death "gap" between US states
Bragg's new path to charging Trump
Bragg's new path to charging Trump
COP27 ends with no emissions agreement
The New Right's heated family feud
Is Earth a self-regulating organism?
Thanksgiving, but make it camp
Trump-backed Arizona election loser Kari Lake cries “BS” over results — and it badly backfires
Kari Lake cries "BS" over Arizona loss
The 7 most bizarre "Pepsi, Where's My Jet?" revelations from Netflix's strange-but-true docuseries
7 crazy "Pepsi, Where's My Jet?" moments
Why did single women vote for Democrats? Republicans have an asinine theory
Republicans: Single women are to blame!
"Like a little elementary school child": Trump dumped by spiritual adviser as evangelicals turn
Top evangelicals turn on Trump
"American Horror Story: NYC" finale: Are you freaking kidding me?
What the hell, "American Horror Story"?
Brendan Fraser stands his Me Too ground and refuses to attend Golden Globes, even if he's nominated
Brendan Fraser stands his Me Too ground
The case against brining: Why this Thanksgiving trend is overrated
Movember ambassador John Oates on the significance of his facial hair
Kevin Nealon on why he pursued drawing celebrity caricatures later in life
Michael Cohen: Trump would do anything to save himself
Wendy Osefo on the physical costs of success
How deliberate dumbness became central to the Republican party
Arizona GOP official forced into hiding
How we could save Twitter from Elon Musk
Ivanka tried to dodge financial monitor
Rivals come for Trump: Do his fans care?
Colo. Springs suspect related to GOPer
Putin's "arrogance": Ukraine and history
GOP fears Trump third-party 2024 bid
Paxton tries to toss thousands of votes
Bram Stoker's Dracula and sexy killers
Magpie Murders' "disgusting" anagram
A tale of two Bobs: Chapek out, Iger in
Rowland booed for backing Chris Brown
Is "Mammals" really about monogamy?
"Yellowstone": What is a Western now?
In defense of L Word's Jenny Schecter
A delicious end to an uneven Bake Off
What makes gourd DNA so malleable
Gravity: The final frontier
How NASA is going back to the Moon
Flash droughts threaten the environment
Energy dearth sets back renewable energy
How the Ivy League perpetuates elitism
The war between education and disaster
How James Madison became a detective
How to make lump-free gravy
COVID-19 reshaped how we consume food
Harnessing autumn's favorite gourd
How to properly defrost a frozen turkey
The history of a popular turkey hotline
Don't f**k with the canned cranberries
Thanksgiving pizza is the answer
The Thanksgiving nostalgia of Bell's
The Jane Goodall of neurosurgery
What scares me about Moore's election
Mike Davis' odyssey to "City of Quartz"
How Vietnam changed me — and America


Republicans went hard with anti-LGBTQ rhetoric and abortion bans in 2022. Even their own voters don't like it
More than 122,000 lives would have been saved if all states had the same vaccination rates as the most vaccinated
Manhattan DA's office revives "zombie theory" to charge Trump in connection with Stormy Daniels hush money payment
Now we understand: Oil-exporting nations will never agree to move on — so the world will do it without them
"Integralists" battle "national conservatives" over religion, capitalism and the far-right conquest of America
Earth can correct its climate over eons, scientists say; sadly, it doesn't work fast enough to stop climate change
In theater, camp can equal freedom as an actor. I think it can offer the same in your holiday kitchen

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.04 seconds - 1,396.63 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
7.98 s 0.06 s 0.06 s 0.01 s 4.47 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
56 Kb (55,865 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
56 Kb (55,865 bytes) 6 Kb (6,145 bytes) 50 Kb (49,720 bytes) 12.36 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
Excellent! No Inline CSS is detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 5 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 9 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
100 2 102

You have more than 100 links (102).

Internal Links (link to pages within this domain) - 100
URL Anchor Text & Politics & Health Stories Articles Ad-Free to make lump-free gravy ... dearth sets back renewa... tries to toss thousands... to properly defrost a froz... fears Trump third-party 20... Dunkirk election: Hey, we ... religious right is hurting... COVID death "gap" between ...'s new path to charging T... ends with no emissions a... New Right's heated family ... Earth a self-regulating org..., but make it camp... POPULAR Arizona election ... 7 most bizarre "Pepsi, Whe... did single women vote for ..."Like a little elementary scho..."American Horror Story: NYC" f... Fraser stands his Me T... VIDEOS ... ... ... ... ... ... ALL & POLITICS GOP official forced in... we could save Twitter from... tried to dodge financia... come for Trump: Do his ... Springs suspect related ...'s "arrogance": Ukraine a... fears Trump third-party 20... tries to toss thousands... NEWS & POLITICS Stoker's Dracula and sexy... Murders' "disgusting" a... tale of two Bobs: Chapek out... booed for backing Chri... "Mammals" really about mono..."Yellowstone": What is a Weste... defense of L Word's Jenny S... delicious end to an uneven B... CULTURE & HEALTH makes gourd DNA so mallea... The final frontier ... NASA is going back to the ... droughts threaten the en... dearth sets back renewa... the Ivy League perpetuates... war between education and ... James Madison became a det... SCIENCE & HEALTH to make lump-free gravy ... reshaped how we consu... autumn's favorite g... to properly defrost a froz... history of a popular turke...'t f**k with the canned cra... pizza is the answ... Thanksgiving nostalgia of ... FOOD STORIES Jane Goodall of neurosurge... scares me about Moore's e... Davis' odyssey to "City o... Vietnam changed me — and A... LIFE STORIES More of Service Ad Free Policy

External Links (link to pages on other websites) - 2
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
6 6 0

Excellent! all images are associated with an ALT value.

Image URL - 6
URL ALT Text logo logo Fetterman
https://mediaproxy.sal...22/11/evangelicals_for_donald_trump_praying_1197359621.jpgDonald Trump; Evangelicals for...; Anti-vaxxers and ant... Bragg; Donald Trump

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
2 2 4

You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
21 4 25

Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page & Politics

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (640) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 8,377
  Facebook Shares 14,015
  Facebook Comments 6,665
  Tweets 144
  LinkedIn 2,343

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (89/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
8,738th most visited website in the world.
1,866th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 -, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 236 days old ( 1st registered on : 1995-04-18 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
2 years, 27 days from today ( expires on : 2025-01-06 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info ( 9 characters )

Domain Registrar : eNom, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-04-18 2021-04-06 2025-01-06
27 years, 236 days old 1 year, 247 days ago 2 years, 27 days from today
27 years, 236 days old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (9 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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