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Excellent Practice29
Improvement Could be Made10
Critical Issues to Attend10
Feb 7, 2023 03:38 AM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     32
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Detailed Reviews

Related Category
Most related categories of this website.

comics   courses   dog   festival   museum   science   technology   television  

Science News | The latest news from all areas of science

Words count: 10    Unique Words: 10    Length: 56 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Science News features news articles, videos and more about the latest scientific advances. Independent, accurate nonprofit news since 1921.

Words count: 18    Length: 139 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Science News | The latest news from all areas of science
Science News features news articles, videos and more about the latest scientific advances. Independent, accurate nonprofit news since 1921.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

animals  astronomy  carolyn  climate  earth  earthquake  explores  fish  fold  follow  hours  humans  independent  james  latest  life  lsquo  medicine  neuroscience  news  nonprofit  particle  people  physics  plant  rare  recognize  riordonoctober  rsquo  science  scientists  search  society  space  stories  subscribe  sujata  susan  turkey  years 

Top 20 Keywords
Total Terms Count: 1,275

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
science 52 4.08%
news 36 2.82%
rsquo 23 1.80%
earth 16 1.25%
physics 13 1.02%
humans 13 1.02%
society 12 0.94%
animals 11 0.86%
hours 11 0.86%
james 9 0.71%
scientists 8 0.63%
follow 8 0.63%
life 8 0.63%
years 8 0.63%
space 6 0.47%
subscribe 6 0.47%
latest 6 0.47%
plant 5 0.39%
rare 5 0.39%
astronomy 5 0.39%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Science News
Science News


What to know about Turkey’s recent devastating earthquake
Fish can recognize themselves in photos, further evidence they may be self-aware
Many plans for green infrastructure risk leaving vulnerable people out
We prioritize family over self, and that has real-world implications
Here are 3 people-animal collaborations besides dolphins and Brazilians
How plant ‘muscles’ fold up a mimosa leaf fast
50 years ago, scientists debated when humans first set foot in North America
Trending Stories
Special Report: Precious Metals
From the Archives
Science News Magazine
Featured Media
More Stories
Science News
Log in


Science News Needs You
Fish can recognize themselves in photos, further evidence they may be self-aware
Here are 3 people-animal collaborations besides dolphins and Brazilians
How plant ‘muscles’ fold up a mimosa leaf fast
We prioritize family over self, and that has real-world implications
50 years ago, scientists debated when humans first set foot in North America
Vikings brought animals to England as early as the year 873
What to know about Turkey’s recent devastating earthquake
Many plans for green infrastructure risk leaving vulnerable people out
How plant ‘muscles’ fold up a mimosa leaf fast
Here are 7 new science museums and exhibitions to visit in 2023
Lots of Tatooine-like planets around binary stars may be habitable
New data show how quickly light pollution is obscuring the night sky
Water is weird. A new type of ice could help us understand why
Muon scanning hints at mysteries within an ancient Chinese wall
These shape-shifting devices melt and re-form thanks to magnetic fields
A ‘mystery monkey’ in Borneo may be a rare hybrid. That has scientists worried
Mom’s voice holds a special place in kids’ brains. That changes for teens
What to know about Turkey’s recent devastating earthquake
Fish can recognize themselves in photos, further evidence they may be self-aware
Muons spill secrets about Earth’s hidden structures
Earth’s inner core may be reversing its rotation
We prioritize family over self, and that has real-world implications
50 years ago, scientists debated when humans first set foot in North America
Century of Science from ScienceNews
Sign Up For the Latest from Science News
Rare earth mining may be key to our renewable energy future. But at what cost?
How rare earth elements’ hidden properties make modern technology possible
Recycling rare earth elements is hard. Science is trying to make it easier
Solar Study: The Year of the Sun
It’s possible to reach net-zero carbon emissions. Here’s how
Why it’s easier to catch a cold, the flu or COVID in the winter
The Hunga Tonga volcano eruption touched space and spawned a lightning blitz
How ghostly neutrinos could explain the universe’s matter mystery
Need to keep cockatoos out of your trash? Try bricks, sticks or shoes
Here are the James Webb Space Telescope’s stunning first pictures
How a western banded gecko eats a scorpion
How do scientists calculate the age of a star?
Follow Science News
Marcos Simões-Costa asks how cells in the embryo get their identities
Has AlphaFold actually solved biology’s protein-folding problem?
Here’s what triggers giant honeybees to do the wave
How to get a crying baby to sleep, according to science
Why humans have more voice control than any other primates
Ancient DNA links an East Asian Homo sapiens woman to early Americans
Climate change could turn some blue lakes to green or brown
Gas flares are leaking five times as much methane than previously thought
How Kenyans help themselves and the planet by saving mangrove trees
A protogalaxy in the Milky Way may be our galaxy’s original nucleus
Here’s the James Webb telescope’s first direct image of an exoplanet
The James Webb telescope spotted CO2 in an exoplanet’s atmosphere
Quantum experiments with entangled photons win the 2022 Nobel Prize in physics
Despite a retraction, a room-temperature superconductor claim isn’t dead yet
Falling objects in orbit show Einstein was right — again
Health & Medicine
Cooperative sperm outrun loners in the mating race
Losing amphibians may be tied to spikes in human malaria cases
‘Breathless’ explores COVID-19’s origins and other pandemic science
50 years ago, scientists found a new way to clean up oil spills
50 years ago, scientists dug into Pangaea’s past lives
Jacky Austermann looks to the solid earth for clues to sea level rise
Science & Society
Big questions inspire the scientists on this year’s SN 10 list
Looking for a job? Lean more on weak ties than strong relationships
A new seasoning smells like meat thanks to sugar — and mealworms
Subscriber Services
More Information
Society for Science
<EM> (3)Science News
Homo sapiens
Science News

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.11 seconds - 788.40 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
12.39 s 0.10 s 0.09 s 0.02 s 6.94 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
87 Kb (86,724 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
87 Kb (86,724 bytes) 10 Kb (10,428 bytes) 76 Kb (76,296 bytes) 13.67 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
2 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (c*********@1x.jpg) was detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
290 15 305

Too many links (305), it may be considered as spam!

Internal Links (link to pages within this domain) - 290
URL Anchor Text to content now Topics of Science Stories Educators Outbreak News INDEPENDENT ... News INDEPENDENT ... Topics & Medicine Science Physics Physics Science Intelligence & Society Topics can recognize themselves ... Mason are 3 people-animal colla... Incorvaia plant ‘muscles’ fold up a ... Milius & Medicine & Society prioritize family over self... Gupta years ago, scientists debat... Temming brought animals to Eng... Gibbs to know about Turkey’s re... Gramling & Society plans for green infrastru... Coleman

External Links (link to pages on other websites) - 15
URL Anchor Text Students the video Science News on Twitter Science News on Faceboo... Science News on Instagr...
https://www.snexplores.orgScience News Explores Service Science News on Faceboo... Science News on Twitter Science News on Instagr... the Society

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
34 26 8

8 images do not have Alt values.

Image URL - 34
URL ALT Text photo of a green backhoe par... photo of a bluestreak cleane... illustration of gardens in ... monkeys standing on a tree... mom looking at her daughter,... photo of a green backhoe par... photo of a bluestreak cleane... of muon particles... rendering of the Earth with ... large family sits around a t... photo of human footprints in... aerial view of Mountain Pas... of the January 28, 2023 ... black and white animation in... sulphur-crested cockatoo on ... of distant galaxies ... western banded gecko perched... image of a star clus... Simões-Costa portrait of a woman holding and t... clear blue lake in a forest of the night sky with Mi... of a two entangle... sperm swimming in various... from the Deepwater Horizon... composite of headshots of th...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
3 7 10

Too many (7) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 7
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
19 5 24

Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page to content Science News on Twitter

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Links From Root Domains
Excellent! You do have a lot of root domains (71) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 201
  Facebook Shares 422
  Facebook Comments 92
  Tweets 5
  LinkedIn 27

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (93/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
43,963th most visited website in the world.
14,905th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (260 -,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 20 days old ( 1st registered on : 1996-01-18 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 345 days from today ( expires on : 2025-01-18 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info ( 15 characters )

Domain Registrar : Public Interest Registry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-01-18 2022-11-25 2025-01-18
27 years, 20 days old 0 years, 74 days ago 1 year, 345 days from today
27 years, 20 days old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (15 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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