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Excellent Practice34
Improvement Could be Made6
Critical Issues to Attend11
Oct 18, 2020 09:32 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Create a XML sitemap for your site.
  • Move the 166 inline css components to an external style sheet file.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     137
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

accessories   deals   electronics   gadgets   gifts   shoes   shop   smartphones  


Words count: 1    Unique Words: 1    Length: 5 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too short! that has less than 10 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Shop Sears for appliances, tools, clothing, mattresses & more. Great name brands like Kenmore, Craftsman Tools, Serta, Diehard and many others.

Words count: 20    Length: 144 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Shop Sears for appliances, tools, clothing, mattresses & more. Great name brands like Kenmore, Craftsman Tools, Serta, Diehard and many others.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

account  appliances  boots  brands  card  carry  christmas  clothing  credit  deals  details  excludes  exclusions  free  gift  installed  items  kmart  mattresses  member  nbsp  offer  points  price  purchase  qualifying  reg  rsquo  savings  sears  select  services  shipping  shoes  shop  store  tools  valid  warm  winter 

Top 20 Keywords
Total Terms Count: 1,748

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
nbsp 79 4.52%
sears 39 2.23%
shop 27 1.54%
offer 23 1.32%
select 20 1.14%
card 18 1.03%
winter 17 0.97%
tools 17 0.97%
credit 15 0.86%
excludes 15 0.86%
reg 14 0.80%
deals 13 0.74%
rsquo 12 0.69%
purchase 12 0.69%
items 11 0.63%
gift 10 0.57%
free 9 0.51%
points 9 0.51%
shipping 9 0.51%
appliances 8 0.46%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Offer Details & Exclusions
Offer Details & Exclusions
Winter Automotive Essentials from Sears
Snow Removal
Winter Clothing & Footwear Essentials
Heating & Winter Home Essentials
Holiday Decorations
Tools from Sears


Shop Sears With Confidence
Make The Most of Being at Home
It's Not Too Early to Start Checkin' Your List
Shop by Category
More Ways to Save


Up to65% OFF select mechanics tool sets
Up to65% OFF select air tools
Up to 60% OFFselect wrenches
Up to 50% OFFselect tool storage
Up to 20% OFFmen's work bootsfeaturing Wolverine
EXTRA 10% OFFselect mattresses with code:SWEETDREAMS
Up to30% OFFbed frames &adjustable bases
Up to40% OFF basics & fall fashion
Up to40% OFF tops for the family
Women's Boots on sale
Up to50% OFF jeans for the family
coats & jacketsfor the family on sale
Up to30% OFF featured treadmills+ FREE shipping
Up to30% OFF exercise cycles+ FREE shipping
Up to50% OFF activewearfor the family
sneakers & athletic shoes on sale
Up to40% OFFselect game tables & accessories
Up to30% OFF women's boots
Up to75% OFF fine jewelry
Up to50% OFF tablets+ FREE shipping
Up to50% OFF bluetooth speakers+ FREE shipping
Up to40% OFF off cell phones+ FREE shipping
Up to30% OFF top brand laptops+ FREE shipping
Up to30% OFF top brand TVs+ FREE shipping
Up to30% OFFheadphones+ FREE shipping
Shop by Category  
<B> (64)Home of Kenmore
Price Match Guarantee
More Ways to Pay
Free Delivery
Set Up & Installation
Nationwide Service
We Set Up & Install
We Price Match
We Offer Credit & Leasing
We Repair Anywhere
We Have Kenmore® & Top Brands
We'll Help Find Your Rebate
adjustable bases
adjustable bases
adjustable bases
5% off* ON SELECT SITEWIDE PURCHASES with qualifying Shop Your Way or Sears credit card** OR
**IMPORTANT DEFERRED INTEREST PROMOTIONAL DETAILS (when offered): No interest if paid in full within the promotional period. Interest will be charged to your account from the purchase date if the purchase balance is not paid in full within the promotional period.
Gifts Under $25
Holiday Décor
Gifts She'll Love
Gifts He'll Love
Hottest Toys
Gift Cards
More Ways to Save
Select Seasonal
Select Jewelry
Select Mattresses & Accessories
Select Furniture
Select Electronics
Lawn & Garden
<U> (29)winter tires
car batteries
winter car mats
jumper cables & vehicle battery chargers 
attachable snowblowers and blades for tractors
snow shovels
roof rakes
men’s boots
women’s winter boots
men’s winter coats & jackets
women’s winter coats & jackets
smart thermostats
space heaters
throw blankets
electric fireplaces
door weather stripping
window insulation kits
Christmas lights
artificial Christmas tree
Christmas ornaments
Christmas wreaths
Christmas inflatables
portable power tools 
shop vacuums
tool storage
air tools
<STRONG> (1)Connect with us:

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.88 seconds - 38.47 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
4.84 s 0.04 s 0.03 s 0.01 s 2.71 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
34 Kb (33,857 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
34 Kb (33,857 bytes) 13 Kb (13,373 bytes) 20 Kb (20,484 bytes) 65.29 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
166 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 93 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 117 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
183 9 192

Too many links (192), it may be considered as spam!

Internal Links (link to pages within this domain) - 183
URL Anchor Text Navigation home Ideas Ideas Cards Registry Card Offers Now Locator & Services of Kenmore & top brand ap... Match Guarantee find it ... Ways to PaySears or Shop ... Delivery on home applianc... Up & Installation on your ... Service delivery to...     Set Up & Install Price Match Offer Credit & Leasing Repair Anywhere Have Kenmore® & Top Brands'll Help Find Your Rebate All to65% OFF select mechanics... to65% OFF select air tool... to 60% OFFselect wrenches... to 50% OFFselect tool stor... to 20% OFFmen's work bootsf... All 10% OFFselect mattresses... to30% OFFbed frames &adjust... to40% OFF basics & fall f... to40% OFF tops for the fa...'s Boots on sale ... to50% OFF jeans for the fam... & jacketsfor the family ... All to30% OFF featured treadmi... to30% OFF exercise cycles+ ... to50% OFF activewearfor th... & athletic shoes on... to40% OFFselect game tables... Fresh to30% OFF women's boots ... to75% OFF fine jewelry ... to50% OFF tablets+ FREE sh... to50% OFF bluetooth speaker... to40% OFF off cell phones+... to30% OFF top brand laptop... to30% OFF top brand TVs+ F... to30% OFFheadphones+ FREE s... Under $25 Décor She'll Love He'll Love Toys Cards Seasonal Spend $50+, ge... Jewelry Spend $75+, Get... Mattresses & Accessorie... Furniture Spend $225+, ... Electronics Spend $75+,...

External Links (link to pages on other websites) - 9
URL Anchor Text Your Account Your Bill
https://www.searsparts...ion?SID=MerchSearsxHSTopNavPartsDirectParts Direct Home Services Your Bill direct services Business Bureau Accredi...

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
65 65 0

Excellent! all images are associated with an ALT value.

Image URL - 65
URL ALT Text of Kenmore Match Guarantee Ways to Pay Delivery Up & Installation Service Event | Up to 75% OFF ... to 30% off appliances Set Up & Install Price Match Offer Credit & Leasing Repair Anywhere Have Kenmore® & Top Brands'll Help Find Your Rebate Event | Up to 75% OFF ... to 30% off Appliances to 65% off select tools to 65% off mechanics tool s... to 65% off select Air Tools to 60% off wrenches to 50% off tool storage to 20% off Men's Work Boots to 60% off mattresses 10% off select mattresse... to 30% off bed frames and a... HDTVs Event | Up to 75% OFF ... to 60% off home to 60% off mattresses to 40% off pillows to 40% off Sheets to 25% off Bath to 40% off Blankets and thr... to 40% off select Fitness &... to 30% off featured Treadmi... to 30% off featured exercis... to 50% off activewear for t... on Sale to 40% off select game tabl... to 50% OFF clothes for the ... to 30% off women's boots to 75% off Fine Jewelry MORE EVERY DAY | EXTRA 5%... to 50% off tablets +FREE sh... to 50% off wireless and Blu... to 40% off featured cell ph... to 30% off featured laptops... to 30% off top brand televi... to 30% off headphones +FREE... Fitness Guru Techie Foodie DIYer & Garden

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
2 3 5

You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
30 12 42

Too many (12) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 12
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page Electronics Spend $75+,...

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (83) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 15,105
  Facebook Shares 7,569
  Facebook Comments 4,968
  Tweets 25
  LinkedIn 735

Social Media Integration
Your site is not integrated with Facebook, Twitter or Google+.

Facebook PageNot Found
Twitter AccountNot Found
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (93/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
3,269th most visited website in the world.
861th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
28 years, 245 days old ( 1st registered on : 1992-02-19 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 120 days from today ( expires on : 2022-02-19 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info ( 9 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1992-02-19 1992-02-19 2022-02-19
28 years, 245 days old 28 years, 245 days ago 1 year, 120 days from today
28 years, 245 days old

You have a nice choice of domain name, which is of a right length (9 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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