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selfridges.com favicon Designer Fashion, Accessories & More - Shop Online at Selfridges selfridges.com

Excellent Practice32
Improvement Could be Made10
Critical Issues to Attend9
Oct 27, 2020 12:01 AM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 172 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
  • ...     691
  • Register To View All >>



Detailed Reviews

Related Category
Most related categories of this website.

accessories   careers   gifts   jewelry   kids   people   shoes   smartphones  

Title
Designer Fashion, Accessories & More - Shop Online at Selfridges

Words count: 8    Unique Words: 8    Length: 64 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Voted the best department store in the world, Selfridges has all the latest designer collections, must-have toys & gifts for all the family

Words count: 22    Length: 139 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Designer Fashion, Accessories & More - Shop Online at ... www.selfridges.com/
Voted the best department store in the world, Selfridges has all the latest designer collections, must-have toys & gifts for all the family

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessories  baby  bags  beauty  bestsellers  brand  chinese  christmas  coats  cookies  delivery  designer  earth  edit  english  exclusives  fashion  gifts  hampers  jackets  jewellery  kids  love  project  read  rsquo  season  selfridges  shoes  shop  simplified  store  toys  trainers  travel  united  usd  watches  week  womens 

Top 20 Keywords
Total Terms Count: 2,382

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
shop 61 2.56%
bags 40 1.68%
gifts 38 1.60%
selfridges 32 1.34%
brand 28 1.18%
english 24 1.01%
christmas 22 0.92%
accessories 21 0.88%
earth 19 0.80%
beauty 17 0.71%
read 15 0.63%
toys 15 0.63%
project 14 0.59%
hampers 13 0.55%
jewellery 12 0.50%
edit 11 0.46%
store 11 0.46%
watches 10 0.42%
bestsellers 10 0.42%
love 10 0.42%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
212192800060018238

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(2)
Just landed: WARDROBE.NYC
Just landed: WARDROBE.NYC

<H2>

(12)
Shop in your local currency and language
International delivery
My Account
In-store and at-home services & safety in store – Find out more >
Our top picks
Bright ideas for helping you get ahead this Christmas
Bright ideas for helping you get ahead this Christmas
Trending stories
Self Discoveries: a spooky special
Shop the bestsellers
COOKIES
Brighten up your inbox

<H3>

(192)
All New In
Shop by brand
Selfridges says
The Christmas Shop
Brilliant beauty gifts
New brands we love
Cosy women's coats
It's Halloween: trick or treat?
Shop all womens
The Project Earth edit
RESELLFRIDGES: shop pre-loved & archive
New this week
Gifts for her
Brands to know
Designer new in
Exclusive: SKIMS
The bestsellers
Our exclusives
Seasonal reductions
All Clothing
All Shoes
All Bags
All Accessories
Shop by brand
Selfridges says
Trending: transeasonal dressing
The best activewear
Project Earth edit: our top picks
Shop all mens
The Project Earth edit
New this week
Gifts for Him
Outerwear we’re into
Your autumn wardrobe updates
Streetwear
Wardobe staples
The bestsellers
Our exclusives
Seasonal reductions
All Clothing
All Shoes
All Bags
All Accessories
Shop by brand
Selfridges says
The new brands to know
Designer accessories
Project Earth edit: denim
The Project Earth edit
RESELLFRIDGES: shop pre-loved & archive
New this week
New season accessories
The bestsellers
Great gifts for everyone
Classic icons
The brands to know
Trending: shearling & suede
Our exclusives
All Womens
All Luggage
All Mens
Shop by brand
Selfridges says
New in: Chloé
Our favourite: winter accessories
RESELLFRIDGES: shop pre-loved & archive
New this week
The Project Earth edit
The Yellow Draw
The bestsellers
Back in stock
Trainers worth the hype
The best boots of the season
Our exclusives
Seasonal reductions
All Womens
All Mens
All Kids
Shop by brand
Selfridges says
New in: designer trainers
Our favourite going-out heels
Earth-conscious trainers
Shop all beauty
The Project Earth edit
New this week
The Selfridges Beauty Awards 2020
Our exclusives
The bestsellers
Back in stock
All Skincare
All Make-up
All Bath & bodycare
All Fragrance
All Men's grooming
All Beauty gift sets
All Travel size beauty
All Korean beauty
Shop by brand
Selfridges says
Beauty gifts
...

<H4>

(8)
Discover the brand reinventing the capsule closet
Discover the brand reinventing the capsule closet
Up to 20% off: selected womenswear
Up to 20% off: selected kidswear and toys
Time to layer up: men's coats
Tricks and treats: all you need for Halloween
How to get ahead this Christmas
More exclusive-to-Selfridges SKIMS, right here
<U> (6)Shop now
Shop now
Shop now
Shop now
Read & shop
Shop now
<STRONG> (18)| English
US / USD $
130 countries or regions
130 countries or regions
In-store and at-home services & safety in store – Find out more >
Bright ideas for helping you get ahead this Christmas
Discover more
Discover more
Discover more
Discover more
Bright ideas for helping you get ahead this Christmas
| English
Connect with us:
| English
Named Best Retailer 2020
 A Best 25 Big Company To Work For 2020
Voted
Best Department Store in the World


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://selfridges.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://selfridges.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.39 seconds - 134.51 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
7.49 s 0.06 s 0.05 s 0.01 s 4.20 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
52 Kb (52,457 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
52 Kb (52,457 bytes) 17 Kb (17,404 bytes) 35 Kb (35,053 bytes) 49.65 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
172 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.selfridges.com/US/en/ and http://selfridges.com are resolved to the same url :https://www.selfridges.com/US/en/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://selfridges.com/featu...s/?cm_sp=serviceBanner-_-Gifts-_-guaranteed-to-please
http://selfridges.com/US/en...idges-plus/?cm_sp=serviceBanner-_-SelfPlus-_-download
http://selfridges.com/featu...s/?cm_sp=serviceBanner-_-Gifts-_-guaranteed-to-please
http://selfridges.com/US/en/cat/womens/?cm_sp=MegaMenu-_-Women-_-AllWomen
http://selfridges.com/US/en/cat/mens/?cm_sp=MegaMenu-_-Men-_-AllMen
http://selfridges.com/US/en/cat/bags/?cm_sp=MegaMenu-_-Bags-_-AllBags
http://selfridges.com/US/en/cat/shoes/?cm_sp=MegaMenu-_-Shoes-_-AllShoes
http://selfridges.com/US/en/cat/beauty/?cm_sp=MegaMenu-_-Beauty-_-AllBeauty
http://selfridges.com/US/en/cat/kids/?cm_sp=MegaMenu-_-Kids-_-AllKids
http://selfridges.com/US/en.../home-tech/?cm_sp=MegaMenu-_-Home_Tech-_-AllHome_Tech
http://selfridges.com/US/en...cat/foodhall/?cm_sp=MegaMenu-_-Foodhall-_-AllFoodhall
http://selfridges.com/US/en...p=MegaMenu-_-Jewellery_Watches-_-AllJewellery_Watches
http://selfridges.com/US/en/features/gifts/?cm_sp=MegaMenu-_-Gifts-_-AllGifts
http://selfridges.com/featu...t-earth/?cm_sp=MegaMenu-_-ProjectEarth-_-ProjectEarth
http://selfridges.com/cat/newin/?cm_sp=MegaMenu-_-New-In-_-All-New-In
http://selfridges.com/cat/womens/newin/?cm_sp=MegaMenu-_-New-In-_-womens
http://selfridges.com/cat/mens/newin/?cm_sp=MegaMenu-_-New-In-_-mens
http://selfridges.com/cat/bags/newin/?cm_sp=MegaMenu-_-New-In-_-bags
http://selfridges.com/cat/shoes/newin/?cm_sp=MegaMenu-_-New-In-_-shoes
http://selfridges.com/cat/beauty/newin/?cm_sp=MegaMenu-_-New-In-_-beauty
http://selfridges.com/cat/kids/newin/?cm_sp=MegaMenu-_-New-In-_-kids
http://selfridges.com/cat/home-tech/newin/?cm_sp=MegaMenu-_-New-In-_-home-&-tech
http://selfridges.com/cat/foodhall/newin/?cm_sp=MegaMenu-_-New-In-_-foodhall
http://selfridges.com/cat/?...+new+in&cm_sp=MegaMenu-_-New-In-_-jewellery-&-watches
http://selfridges.com/cat/O...irectory/?cm_sp=MegaMenu-_-New-In-_-shop-by-brand-a-z
http://selfridges.com/cat/beauty/?freeText=edit+beauty+topbeautygifts
http://selfridges.com/cat/?freeText=EDIT+MW+NEWBRANDS&srch=Y
http://selfridges.com/cat/?freeText=EDIT+GIFTS+HALLOWEEN
http://selfridges.com/cat/womens/?cm_sp=MegaMenu-_-womens-_-shop-all-womens
http://selfridges.com/cat/?...MENS&cm_sp=MegaMenu-_-womens-_-the-project-earth-edit
http://selfridges.com/cat/?freeText=EDIT+PE+RESELLFRIDGES
http://selfridges.com/cat/womens/newin/?cm_sp=MegaMenu-_-womens-_-new-this-week
http://selfridges.com/cat/?...T+GIFTSFORHER&cm_sp=MegaMenu-_-womens-_-gifts-for-her
http://selfridges.com/cat/?...BRANDSTOKNOW&cm_sp=MegaMenu-_-womens-_-brands-to-know
http://selfridges.com/cat/?...SIGNERNEWIN&cm_sp=MegaMenu-_-womens-_-designer-new-in
http://selfridges.com/cat/?...BESTSELLERS&cm_sp=MegaMenu-_-womens-_-the-bestsellers
http://selfridges.com/cat/w...-selfridges/?cm_sp=MegaMenu-_-womens-_-our-exclusives
http://selfridges.com/cat/w...n_sale/?cm_sp=MegaMenu-_-womens-_-seasonal-reductions
http://selfridges.com/US/en...at/womens/clothing/?cm_sp=MegaMenu-_-Women-_-Clothing
http://selfridges.com/US/en...ng/dresses/?cm_sp=MegaMenu-_-Women-_-Clothing-Dresses
http://selfridges.com/US/en...clothing/tops/?cm_sp=MegaMenu-_-Women-_-Clothing-Tops
http://selfridges.com/US/en.../knitwear/?cm_sp=MegaMenu-_-Women-_-Clothing-Knitwear
http://selfridges.com/US/en...kets/?cm_sp=MegaMenu-_-Women-_-Clothing-Coats_jackets
http://selfridges.com/US/en...rtswear/?cm_sp=MegaMenu-_-Women-_-Clothing-Sportswear
http://selfridges.com/US/en...?cm_sp=MegaMenu-_-Women-_-Clothing-Nightwear_lingerie
http://selfridges.com/US/en...hing/skirts/?cm_sp=MegaMenu-_-Women-_-Clothing-Skirts
http://selfridges.com/US/en.../trousers/?cm_sp=MegaMenu-_-Women-_-Clothing-Trousers
http://selfridges.com/US/en...othing/jeans/?cm_sp=MegaMenu-_-Women-_-Clothing-Jeans
http://selfridges.com/US/en...cm_sp=MegaMenu-_-Women-_-Clothing-Jumpsuits_playsuits
http://selfridges.com/US/en...othing/denim/?cm_sp=MegaMenu-_-Women-_-Clothing-Denim
http://selfridges.com/US/en...?cm_sp=MegaMenu-_-Women-_-Clothing-Swimwear_beachwear
http://selfridges.com/US/en/cat/womens/shoes/?cm_sp=MegaMenu-_-Women-_-Shoes
http://selfridges.com/US/en...oes/trainers/?cm_sp=MegaMenu-_-Women-_-Shoes-Trainers
http://selfridges.com/US/en...ens/shoes/heels/?cm_sp=MegaMenu-_-Women-_-Shoes-Heels
http://selfridges.com/US/en...ens/shoes/mules/?cm_sp=MegaMenu-_-Women-_-Shoes-Mules
http://selfridges.com/US/en...shoes/sandals/?cm_sp=MegaMenu-_-Women-_-Shoes-Sandals
http://selfridges.com/US/en...ens/shoes/boots/?cm_sp=MegaMenu-_-Women-_-Shoes-Boots
http://selfridges.com/US/en...ens/shoes/flats/?cm_sp=MegaMenu-_-Women-_-Shoes-Flats
http://selfridges.com/US/en/cat/womens/bags/?cm_sp=MegaMenu-_-Women-_-Bags
http://selfridges.com/US/en...y-bags/?cm_sp=MegaMenu-_-Women-_-Bags-Cross_body_bags
http://selfridges.com/US/en...der-bags/?cm_sp=MegaMenu-_-Women-_-Bags-Shoulder_bags
http://selfridges.com/US/en...gs/tote-bags/?cm_sp=MegaMenu-_-Women-_-Bags-Tote_bags
http://selfridges.com/US/en...gs/backpacks/?cm_sp=MegaMenu-_-Women-_-Bags-Backpacks
http://selfridges.com/US/en...lutch-bags/?cm_sp=MegaMenu-_-Women-_-Bags-Clutch_bags
http://selfridges.com/US/en...e-bags/?cm_sp=MegaMenu-_-Women-_-Bags-Top_handle_bags
http://selfridges.com/US/en...gs/mini-bags/?cm_sp=MegaMenu-_-Women-_-Bags-Mini_bags
http://selfridges.com/US/en...sories/?cm_sp=MegaMenu-_-Women-_-Bags-Bag_accessories
http://selfridges.com/US/en...ed-bags/?cm_sp=MegaMenu-_-Women-_-Bags-Oversized_bags
http://selfridges.com/US/en...ucket-bags/?cm_sp=MegaMenu-_-Women-_-Bags-Bucket_bags
http://selfridges.com/US/en...gs/belt-bags/?cm_sp=MegaMenu-_-Women-_-Bags-Belt_bags
http://selfridges.com/US/en...ens/accessories/?cm_sp=MegaMenu-_-Women-_-Accessories
http://selfridges.com/US/en.../?cm_sp=MegaMenu-_-Women-_-Accessories-Fine_Jewellery
http://selfridges.com/US/en...llery/?cm_sp=MegaMenu-_-Women-_-Accessories-Jewellery
http://selfridges.com/US/en...watches/?cm_sp=MegaMenu-_-Women-_-Accessories-Watches
http://selfridges.com/US/en..._sp=MegaMenu-_-Women-_-Accessories-Purses_and_Pouches
http://selfridges.com/US/en...sses/?cm_sp=MegaMenu-_-Women-_-Accessories-Sunglasses
http://selfridges.com/US/en.../?cm_sp=MegaMenu-_-Women-_-Accessories-Face_Coverings
http://selfridges.com/US/en...cm_sp=MegaMenu-_-Women-_-Accessories-Hair_accessories
http://selfridges.com/US/en...ies/belts/?cm_sp=MegaMenu-_-Women-_-Accessories-Belts
http://selfridges.com/US/en...scarves/?cm_sp=MegaMenu-_-Women-_-Accessories-Scarves
http://selfridges.com/US/en...eyewear/?cm_sp=MegaMenu-_-Women-_-Accessories-Eyewear
http://selfridges.com/US/en...yrings/?cm_sp=MegaMenu-_-Women-_-Accessories-Keyrings
http://selfridges.com/US/en...s/gloves/?cm_sp=MegaMenu-_-Women-_-Accessories-Gloves
http://selfridges.com/US/en...ories/hats/?cm_sp=MegaMenu-_-Women-_-Accessories-Hats
http://selfridges.com/US/en...cm_sp=MegaMenu-_-Women-_-Accessories-Tech_accessories
http://selfridges.com/US/en...ellas/?cm_sp=MegaMenu-_-Women-_-Accessories-Umbrellas
http://selfridges.com/US/en...s/womens/?cm_sp=MegaMenu-_-Women-_-Brand-ACNE_STUDIOS
http://selfridges.com/US/en...at/frame/womens/?cm_sp=MegaMenu-_-Women-_-Brand-FRAME
http://selfridges.com/US/en...at/ganni/womens/?cm_sp=MegaMenu-_-Women-_-Brand-GANNI
http://selfridges.com/US/en/cat/maje/womens/?cm_sp=MegaMenu-_-Women-_-Brand-MAJE
http://selfridges.com/US/en...-mara/womens/?cm_sp=MegaMenu-_-Women-_-Brand-MAX_MARA
http://selfridges.com/US/en...oncler/womens/?cm_sp=MegaMenu-_-Women-_-Brand-MONCLER
http://selfridges.com/US/en...MegaMenu-_-Women-_-Brand-OFF-WHITE_C%2FO_VIRGIL_ABLOH
http://selfridges.com/US/en...at/reiss/womens/?cm_sp=MegaMenu-_-Women-_-Brand-REISS
http://selfridges.com/US/en...tts/womens/?cm_sp=MegaMenu-_-Women-_-Brand-SAKS_POTTS
http://selfridges.com/US/en.../womens/?cm_sp=MegaMenu-_-Women-_-Brand-SELF-PORTRAIT
http://selfridges.com/US/en...ryId=548261&cm_sp=MegaMenu-_-Women-_-Brand-All_Brands
http://selfridges.com/cat/?freeText=EDIT+WW+TRANSEASONAL&srch=Y
http://selfridges.com/cat/?freeText=EDIT+ACTIVEWEAR+ESSENTIALS
http://selfridges.com/cat/?freeText=EDIT+PE+WWTOPPICKS&srch=Y
...


You may use url rewrite techniques to make these 101 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
http://selfridges.com/featu...er-_-Gifts-_-guaranteed-to-please
http://selfridges.com/US/en...rviceBanner-_-SelfPlus-_-download
http://selfridges.com/featu...er-_-Gifts-_-guaranteed-to-please
http://selfridges.com/US/en...cm_sp=MegaMenu-_-Women-_-AllWomen
http://selfridges.com/US/en...ns/?cm_sp=MegaMenu-_-Men-_-AllMen
http://selfridges.com/US/en.../?cm_sp=MegaMenu-_-Bags-_-AllBags
http://selfridges.com/US/en...cm_sp=MegaMenu-_-Shoes-_-AllShoes
http://selfridges.com/US/en..._sp=MegaMenu-_-Beauty-_-AllBeauty
http://selfridges.com/US/en.../?cm_sp=MegaMenu-_-Kids-_-AllKids
http://selfridges.com/US/en...gaMenu-_-Home_Tech-_-AllHome_Tech
http://selfridges.com/US/en...MegaMenu-_-Foodhall-_-AllFoodhall
http://selfridges.com/US/en...ry_Watches-_-AllJewellery_Watches
http://selfridges.com/US/en...cm_sp=MegaMenu-_-Gifts-_-AllGifts
http://selfridges.com/featu...enu-_-ProjectEarth-_-ProjectEarth
http://selfridges.com/cat/n...sp=MegaMenu-_-New-In-_-All-New-In
http://selfridges.com/cat/w...?cm_sp=MegaMenu-_-New-In-_-womens
http://selfridges.com/cat/m...n/?cm_sp=MegaMenu-_-New-In-_-mens
http://selfridges.com/cat/b...n/?cm_sp=MegaMenu-_-New-In-_-bags
http://selfridges.com/cat/s.../?cm_sp=MegaMenu-_-New-In-_-shoes
http://selfridges.com/cat/b...?cm_sp=MegaMenu-_-New-In-_-beauty
http://selfridges.com/cat/k...n/?cm_sp=MegaMenu-_-New-In-_-kids
http://selfridges.com/cat/h...p=MegaMenu-_-New-In-_-home-&-tech
http://selfridges.com/cat/f...m_sp=MegaMenu-_-New-In-_-foodhall
http://selfridges.com/cat/?...nu-_-New-In-_-jewellery-&-watches
http://selfridges.com/cat/O...Menu-_-New-In-_-shop-by-brand-a-z
http://selfridges.com/cat/w...gaMenu-_-womens-_-shop-all-womens
http://selfridges.com/cat/?..._-womens-_-the-project-earth-edit
http://selfridges.com/cat/w...MegaMenu-_-womens-_-new-this-week
http://selfridges.com/cat/?...MegaMenu-_-womens-_-gifts-for-her
http://selfridges.com/cat/?...egaMenu-_-womens-_-brands-to-know
http://selfridges.com/cat/?...gaMenu-_-womens-_-designer-new-in
http://selfridges.com/cat/?...gaMenu-_-womens-_-the-bestsellers
http://selfridges.com/cat/w...egaMenu-_-womens-_-our-exclusives
http://selfridges.com/cat/w...nu-_-womens-_-seasonal-reductions
http://selfridges.com/US/en...cm_sp=MegaMenu-_-Women-_-Clothing
http://selfridges.com/US/en...gaMenu-_-Women-_-Clothing-Dresses
http://selfridges.com/US/en...=MegaMenu-_-Women-_-Clothing-Tops
http://selfridges.com/US/en...aMenu-_-Women-_-Clothing-Knitwear
http://selfridges.com/US/en...-_-Women-_-Clothing-Coats_jackets
http://selfridges.com/US/en...enu-_-Women-_-Clothing-Sportswear
http://selfridges.com/US/en...men-_-Clothing-Nightwear_lingerie
http://selfridges.com/US/en...egaMenu-_-Women-_-Clothing-Skirts
http://selfridges.com/US/en...aMenu-_-Women-_-Clothing-Trousers
http://selfridges.com/US/en...MegaMenu-_-Women-_-Clothing-Jeans
http://selfridges.com/US/en...en-_-Clothing-Jumpsuits_playsuits
http://selfridges.com/US/en...MegaMenu-_-Women-_-Clothing-Denim
http://selfridges.com/US/en...men-_-Clothing-Swimwear_beachwear
http://selfridges.com/US/en...s/?cm_sp=MegaMenu-_-Women-_-Shoes
http://selfridges.com/US/en...MegaMenu-_-Women-_-Shoes-Trainers
http://selfridges.com/US/en...sp=MegaMenu-_-Women-_-Shoes-Heels
http://selfridges.com/US/en...sp=MegaMenu-_-Women-_-Shoes-Mules
http://selfridges.com/US/en...=MegaMenu-_-Women-_-Shoes-Sandals
http://selfridges.com/US/en...sp=MegaMenu-_-Women-_-Shoes-Boots
http://selfridges.com/US/en...sp=MegaMenu-_-Women-_-Shoes-Flats
http://selfridges.com/US/en...gs/?cm_sp=MegaMenu-_-Women-_-Bags
http://selfridges.com/US/en...nu-_-Women-_-Bags-Cross_body_bags
http://selfridges.com/US/en...Menu-_-Women-_-Bags-Shoulder_bags
http://selfridges.com/US/en...MegaMenu-_-Women-_-Bags-Tote_bags
http://selfridges.com/US/en...MegaMenu-_-Women-_-Bags-Backpacks
http://selfridges.com/US/en...gaMenu-_-Women-_-Bags-Clutch_bags
http://selfridges.com/US/en...nu-_-Women-_-Bags-Top_handle_bags
http://selfridges.com/US/en...MegaMenu-_-Women-_-Bags-Mini_bags
http://selfridges.com/US/en...nu-_-Women-_-Bags-Bag_accessories
http://selfridges.com/US/en...enu-_-Women-_-Bags-Oversized_bags
http://selfridges.com/US/en...gaMenu-_-Women-_-Bags-Bucket_bags
http://selfridges.com/US/en...MegaMenu-_-Women-_-Bags-Belt_bags
http://selfridges.com/US/en...sp=MegaMenu-_-Women-_-Accessories
http://selfridges.com/US/en...omen-_-Accessories-Fine_Jewellery
http://selfridges.com/US/en...u-_-Women-_-Accessories-Jewellery
http://selfridges.com/US/en...enu-_-Women-_-Accessories-Watches
http://selfridges.com/US/en...-_-Accessories-Purses_and_Pouches
http://selfridges.com/US/en...-_-Women-_-Accessories-Sunglasses
http://selfridges.com/US/en...omen-_-Accessories-Face_Coverings
http://selfridges.com/US/en...en-_-Accessories-Hair_accessories
http://selfridges.com/US/en...aMenu-_-Women-_-Accessories-Belts
http://selfridges.com/US/en...enu-_-Women-_-Accessories-Scarves
http://selfridges.com/US/en...enu-_-Women-_-Accessories-Eyewear
http://selfridges.com/US/en...nu-_-Women-_-Accessories-Keyrings
http://selfridges.com/US/en...Menu-_-Women-_-Accessories-Gloves
http://selfridges.com/US/en...gaMenu-_-Women-_-Accessories-Hats
http://selfridges.com/US/en...en-_-Accessories-Tech_accessories
http://selfridges.com/US/en...u-_-Women-_-Accessories-Umbrellas
http://selfridges.com/US/en...Menu-_-Women-_-Brand-ACNE_STUDIOS
http://selfridges.com/US/en...sp=MegaMenu-_-Women-_-Brand-FRAME
http://selfridges.com/US/en...sp=MegaMenu-_-Women-_-Brand-GANNI
http://selfridges.com/US/en..._sp=MegaMenu-_-Women-_-Brand-MAJE
http://selfridges.com/US/en...MegaMenu-_-Women-_-Brand-MAX_MARA
http://selfridges.com/US/en...=MegaMenu-_-Women-_-Brand-MONCLER
http://selfridges.com/US/en...rand-OFF-WHITE_C%2FO_VIRGIL_ABLOH
http://selfridges.com/US/en...sp=MegaMenu-_-Women-_-Brand-REISS
http://selfridges.com/US/en...gaMenu-_-Women-_-Brand-SAKS_POTTS
http://selfridges.com/US/en...enu-_-Women-_-Brand-SELF-PORTRAIT
http://selfridges.com/US/en...gaMenu-_-Women-_-Brand-All_Brands
https://www.selfridges.com/cat/womens/on_sale/
http://selfridges.com/cat/womens/on_sale/
http://selfridges.com/cat/womens/on_sale/
http://selfridges.com/cat/m...p=MegaMenu-_-mens-_-shop-all-mens
http://selfridges.com/cat/?...u-_-mens-_-the-project-earth-edit
http://selfridges.com/cat/m...p=MegaMenu-_-mens-_-new-this-week
http://selfridges.com/cat/?...p=MegaMenu-_-mens-_-gifts-for-him
...


You have 671 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
829 8 837


Too many links (837), it may be considered as spam!

Internal Links (link to pages within this domain) - 829
URL Anchor Text
http://selfridges.com/US/en/features/info/selfridges-plus/Sign up to Selfridges+ for unl...
http://selfridges.com/featu.../articles/content/selfridges-app/Download the Selfridges app
http://selfridges.com/featu...er-_-Gifts-_-guaranteed-to-pleaseGifts guaranteed to please, th...
http://selfridges.com/US/en...rviceBanner-_-SelfPlus-_-downloadSign up to Selfridges+ for unl...
http://selfridges.com/featu.../articles/content/selfridges-app/Download the Selfridges app
http://selfridges.com/featu...er-_-Gifts-_-guaranteed-to-pleaseGifts guaranteed to please, th...
http://selfridges.com/US/en/features/info/stores/londonStores
https://www.thecinemaatselfridges.com/Cinema
http://selfridges.com/US/en...info/stores/london/store-servicesServices
http://selfridges.com/#
http://selfridges.com/#US / USD $ | English
http://selfridges.com/#Find out more
http://selfridges.com/US/en/features/info/selfridges-plusFIND OUT MORE
http://selfridges.com/#Continue
http://selfridges.com/#CANCEL
https://www.selfridges.com/
http://selfridges.com/US/en/cat/MyAccount/
http://selfridges.com/US/en/webapp/WishListDisplayViewWish List
http://selfridges.com/US/en/cat/newin/New In
http://selfridges.com/US/en...cm_sp=MegaMenu-_-Women-_-AllWomenWomen
http://selfridges.com/US/en...ns/?cm_sp=MegaMenu-_-Men-_-AllMenMen
http://selfridges.com/US/en.../?cm_sp=MegaMenu-_-Bags-_-AllBagsBags
http://selfridges.com/US/en...cm_sp=MegaMenu-_-Shoes-_-AllShoesShoes
http://selfridges.com/US/en..._sp=MegaMenu-_-Beauty-_-AllBeautyBeauty
http://selfridges.com/US/en.../?cm_sp=MegaMenu-_-Kids-_-AllKidsKids
http://selfridges.com/US/en...gaMenu-_-Home_Tech-_-AllHome_TechHome & Tech
http://selfridges.com/US/en...MegaMenu-_-Foodhall-_-AllFoodhallFoodhall
http://selfridges.com/US/en...ry_Watches-_-AllJewellery_WatchesJewellery & Watches
http://selfridges.com/US/en...cm_sp=MegaMenu-_-Gifts-_-AllGiftsGifts
http://selfridges.com/featu...enu-_-ProjectEarth-_-ProjectEarthProject Earth
http://selfridges.com/cat/n...sp=MegaMenu-_-New-In-_-All-New-InAll New In
http://selfridges.com/cat/w...?cm_sp=MegaMenu-_-New-In-_-womensWomens
http://selfridges.com/cat/m...n/?cm_sp=MegaMenu-_-New-In-_-mensMens
http://selfridges.com/cat/b...n/?cm_sp=MegaMenu-_-New-In-_-bagsBags
http://selfridges.com/cat/s.../?cm_sp=MegaMenu-_-New-In-_-shoesShoes
http://selfridges.com/cat/b...?cm_sp=MegaMenu-_-New-In-_-beautyBeauty
http://selfridges.com/cat/k...n/?cm_sp=MegaMenu-_-New-In-_-kidsKids
http://selfridges.com/cat/h...p=MegaMenu-_-New-In-_-home-&-techHome & Tech
http://selfridges.com/cat/f...m_sp=MegaMenu-_-New-In-_-foodhallFoodhall
http://selfridges.com/cat/?...nu-_-New-In-_-jewellery-&-watchesJewellery & Watches
http://selfridges.com/cat/dior/beauty/DIOR BEAUTY
http://selfridges.com/cat/diptyque/home-tech/DIPTYQUE
http://selfridges.com/cat/hermes/beauty/HERMÈS BEAUTY
http://selfridges.com/cat/jacquemus/JACQUEMUS
http://selfridges.com/cat/mark-cross/MARK CROSS
http://selfridges.com/cat/moncler/MONCLER
http://selfridges.com/cat/tom-ford/TOM FORD
http://selfridges.com/cat/ralph-lauren/RALPH LAUREN KIDS
http://selfridges.com/cat/skims/SKIMS
http://selfridges.com/cat/smeg/SMEG
http://selfridges.com/cat/O...Menu-_-New-In-_-shop-by-brand-a-zSHOP BY BRAND A-Z
http://selfridges.com/cat/home-tech/christmas-shop/The Christmas Shop
http://selfridges.com/cat/b...eeText=edit+beauty+topbeautygiftsBrilliant beauty gifts
http://selfridges.com/cat/?freeText=EDIT+MW+NEWBRANDS&srch=YNew brands we love
http://selfridges.com/cat/womens/clothing/coats-jackets/Cosy women's coats
http://selfridges.com/cat/?freeText=EDIT+GIFTS+HALLOWEENIt's Halloween: trick or treat...
https://www.selfridges.com/cat/charlotte-tilbury/beauty/
http://selfridges.com/cat/charlotte-tilbury/beauty/Charlotte Tilbury Christmas
http://selfridges.com/cat/charlotte-tilbury/beauty/Shop now
http://selfridges.com/cat/w...gaMenu-_-womens-_-shop-all-womensShop all womens
http://selfridges.com/cat/?..._-womens-_-the-project-earth-editThe Project Earth edit
http://selfridges.com/cat/?freeText=EDIT+PE+RESELLFRIDGESRESELLFRIDGES: shop pre-loved ...
http://selfridges.com/cat/w...MegaMenu-_-womens-_-new-this-weekNew this week
http://selfridges.com/cat/?...MegaMenu-_-womens-_-gifts-for-herGifts for her
http://selfridges.com/cat/?...egaMenu-_-womens-_-brands-to-knowBrands to know
http://selfridges.com/cat/?...gaMenu-_-womens-_-designer-new-inDesigner new in
http://selfridges.com/cat/skims/Exclusive: SKIMS
http://selfridges.com/cat/?...gaMenu-_-womens-_-the-bestsellersThe bestsellers
http://selfridges.com/cat/w...egaMenu-_-womens-_-our-exclusivesOur exclusives
http://selfridges.com/cat/w...nu-_-womens-_-seasonal-reductionsSeasonal reductions
http://selfridges.com/US/en...cm_sp=MegaMenu-_-Women-_-ClothingAll Clothing
http://selfridges.com/US/en...gaMenu-_-Women-_-Clothing-DressesDresses
http://selfridges.com/US/en...=MegaMenu-_-Women-_-Clothing-TopsTops
http://selfridges.com/US/en...aMenu-_-Women-_-Clothing-KnitwearKnitwear
http://selfridges.com/US/en...-_-Women-_-Clothing-Coats_jacketsCoats & jackets
http://selfridges.com/US/en...enu-_-Women-_-Clothing-SportswearSportswear
http://selfridges.com/US/en...men-_-Clothing-Nightwear_lingerieNightwear & lingerie
http://selfridges.com/US/en...egaMenu-_-Women-_-Clothing-SkirtsSkirts
http://selfridges.com/US/en...aMenu-_-Women-_-Clothing-TrousersTrousers
http://selfridges.com/US/en...MegaMenu-_-Women-_-Clothing-JeansJeans
http://selfridges.com/US/en...en-_-Clothing-Jumpsuits_playsuitsJumpsuits & playsuits
http://selfridges.com/US/en...MegaMenu-_-Women-_-Clothing-DenimDenim
http://selfridges.com/US/en...men-_-Clothing-Swimwear_beachwearSwimwear & beachwear
http://selfridges.com/US/en...s/?cm_sp=MegaMenu-_-Women-_-ShoesAll Shoes
http://selfridges.com/US/en...MegaMenu-_-Women-_-Shoes-TrainersTrainers
http://selfridges.com/US/en...sp=MegaMenu-_-Women-_-Shoes-HeelsHeels
http://selfridges.com/US/en...sp=MegaMenu-_-Women-_-Shoes-MulesMules
http://selfridges.com/US/en...=MegaMenu-_-Women-_-Shoes-SandalsSandals
http://selfridges.com/US/en...sp=MegaMenu-_-Women-_-Shoes-BootsBoots
http://selfridges.com/US/en...sp=MegaMenu-_-Women-_-Shoes-FlatsFlats
http://selfridges.com/US/en...gs/?cm_sp=MegaMenu-_-Women-_-BagsAll Bags
http://selfridges.com/US/en...nu-_-Women-_-Bags-Cross_body_bagsCross body bags
http://selfridges.com/US/en...Menu-_-Women-_-Bags-Shoulder_bagsShoulder bags
http://selfridges.com/US/en...MegaMenu-_-Women-_-Bags-Tote_bagsTote bags
http://selfridges.com/US/en...MegaMenu-_-Women-_-Bags-BackpacksBackpacks
http://selfridges.com/US/en...gaMenu-_-Women-_-Bags-Clutch_bagsClutch bags
http://selfridges.com/US/en...nu-_-Women-_-Bags-Top_handle_bagsTop handle bags
http://selfridges.com/US/en...MegaMenu-_-Women-_-Bags-Mini_bagsMini bags
http://selfridges.com/US/en...nu-_-Women-_-Bags-Bag_accessoriesBag accessories
http://selfridges.com/US/en...enu-_-Women-_-Bags-Oversized_bagsOversized bags
...

External Links (link to pages on other websites) - 8
URL Anchor Text
https://www.facebook.com/selfridgesFacebook
https://www.instagram.com/theofficialselfridges/Instagram
https://pinterest.com/Selfridges/Pinterest
https://twitter.com/SELFRIDGESTwitter
https://www.youtube.com/cha...m1wsmfjYzds_9Q?sub_confirmation=1YouTube
https://www.weibo.com/selfridgesukWeibo
http://selfridgescareers.com/Careers
http://www.translations.comPowered By OneLink

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
3 2 1


1 images do not have Alt values.

Image URL - 3
URL ALT Text
http://selfridges.com/GB/en...features/dam/en_gb/content/images/selfridges-logo.pngSelfridges & Co
http://selfridges.com/GB/en...features/dam/en_gb/content/images/selfridges-logo.png
http://selfridges.com/pAckAgEs/onelink/skin-gl/img/poweredby-trans.pngPowered by Translations.com Gl...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
19 2 21


You have 19 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://selfridges.com/GB/en...ss.asset.css/core/design.default.bootstrap.v0-0-1.cssstylesheet
http://selfridges.com/GB/en/features/etc/designs/selfridges/cx-bundle.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
31 8 39


Too many (8) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 8
Script URL Type
text/javascript
http://selfridges.com/GB/en...res/etc/designs/zg/selfridges/desktop/js/head/head.jstext/javascript
https://www.selfridges.com/...re/Selfridges/upload/lib/owl.carousel/owl.carousel.js
http://selfridges.com/cdn-cgi/bm/cv/2172558837/api.js
http://selfridges.com/cdn-c...cripts/5c5dd728/cloudflare-static/email-decode.min.js
http://selfridges.com/cdn-c...cripts/5c5dd728/cloudflare-static/email-decode.min.js
http://selfridges.com/GB/en...p/js.asset.js/core/design.default.bootstrap.v0-0-1.jstext/javascript
http://selfridges.com/GB/en/features/etc/designs/selfridges/cx-bundle.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://selfridges.com/US/en/features/info/newsletterSign up to our newsletter


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
33
Fair Enough! number of root domains (33) linked to your site selfridges.com could be improved.

33
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 8,561
  Facebook Shares 2,010
  Facebook Comments 1,562
  Tweets 6
  LinkedIn 69

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/selfridges
Twitter Accounthttps://twitter.com/SELFRIDGES
Google+ PageNot Found


Trustworthiness
89

Excellent! the website has a good Trustworthiness Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
89 Excellent! the website has a good Child Safe Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site selfridges.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,575th most visited website in the world.
258th most visited website in Japan  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain selfridges.com is the only one hosted on the server (ip : 104.18.21.144).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 104.18.21.144) is located at United States  
the most site visitors come from Japan  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 122 days old ( 1st registered on : 1997-06-27 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 240 days from today ( expires on : 2021-06-25 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
selfridges.com ( 14 characters )

Domain Registrar : Instra Corporation Pty Ltd.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-06-27 1997-06-27 2021-06-25
23 years, 122 days old 23 years, 122 days ago 0 years, 240 days from today
23 years, 122 days old


Domain Name Servers used by selfridges.com
DNS Name IP Address
aida.ns.cloudflare.com108.162.192.58
kanye.ns.cloudflare.com172.64.33.189


Domain is going to expire in less than a year time (0 years, 240 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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