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shape.com favicon shape.com

Excellent Practice36
Improvement Could be Made8
Critical Issues to Attend7
Jul 16, 2021 04:55 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Create RSS feed for your site.
  • ...     18
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   courses   dog   fitness   nutrition   parenting   television   video  

Title
Shape Magazine: Diet, fitness and beauty features, with an online community.

Words count: 12    Unique Words: 12    Length: 76 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Shape Magazine: Diet, fitness and beauty features, with an online community.

Words count: 11    Length: 76 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Shape Magazine: Diet, fitness and beauty features, with ... www.shape.com/
Shape Magazine: Diet, fitness and beauty features, with an online community.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

account  advertisement  beauty  black  body  brands  celebrities  close  covid  diet  duff  exercise  face  fitness  gettyimages  gif  gym  hair  happened  healthy  johnson  latest  link  love  magazine  mask  mdash  oil  opens  owned  shape  shared  skin  started  tab  vaccine  video  weight  woman  workout 

Top 20 Keywords
Total Terms Count: 2,617

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
link 56 2.14%
opens 53 2.03%
tab 49 1.87%
workout 30 1.15%
gettyimages 25 0.96%
video 23 0.88%
advertisement 21 0.80%
shape 19 0.73%
hair 16 0.61%
mdash 16 0.61%
fitness 14 0.53%
beauty 13 0.50%
mask 12 0.46%
body 11 0.42%
brands 10 0.38%
weight 9 0.34%
celebrities 9 0.34%
account 9 0.34%
owned 9 0.34%
healthy 9 0.34%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
120133000000037

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Shape Home

<H2>

(20)
Top Navigation
Profile Menu
Profile Menu
Explore Shape
Profile Menu
Latest Content
Look to the stars
The Latest
shailene on a mission
Spending with Intention
Can't Stop, Won't Stop
~social distancing~
Sign in
Shop | Shape
Magazines & More
Learn More
Connect
Other Meredith Sites
View image

<H3>

(13)
Account
Account
Explore
Fitness
Healthy Eating
Celebrities
Mind & Body
Lifestyle
Video
Account
Follow Us
Hilary Duff Just Shared Intimate Photos from Daughter Mae's Home Birth
Trending Now

<H4>

(3)
The Keto Meal Plan for Beginners
10 Things I Learned During My Body Transformation
Beauty Is Back


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.11 seconds - 407.18 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
6.40 s 0.05 s 0.04 s 0.01 s 3.58 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
45 Kb (44,790 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
45 Kb (44,790 bytes) 19 Kb (18,839 bytes) 26 Kb (25,951 bytes) 72.59 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
1 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.shape.com/ and http://shape.com are resolved to the same url :https://www.shape.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://shape.com/account/signup?regSource=11139&returnURL=%2F
https://secure.shape.com/common/profile/login1.jsp?regSource=11033
https://secure.shape.com/common/profile/quicksignup.jsp?regSource=11004
https://my.shape.com/s...em=/marketing/splashPages/HelpPage/Shape/help_quickanswers
http://shape.com/account/signout?successPage=https%3A%2F%2Fwww.shape.com
http://shape.com/account/signin?regSource=11139&returnURL=%2F
http://shape.com/account/signup?regSource=11139&returnURL=%2F
https://secure.shape.com/common/profile/login1.jsp?regSource=11033
https://secure.shape.com/common/profile/quicksignup.jsp?regSource=11004
https://my.shape.com/s...em=/marketing/splashPages/HelpPage/Shape/help_quickanswers
http://shape.com/account/signout?successPage=https%3A%2F%2Fwww.shape.com
http://shape.com/account/signin?regSource=11139&returnURL=%2F
http://shape.com/account/signup?regSource=11139&returnURL=%2F
https://secure.shape.com/common/profile/login1.jsp?regSource=11033
https://secure.shape.com/common/profile/quicksignup.jsp?regSource=11004
https://my.shape.com/s...em=/marketing/splashPages/HelpPage/Shape/help_quickanswers
http://shape.com/account/signout?successPage=https%3A%2F%2Fwww.shape.com
http://shape.com/account/signin?regSource=11139&returnURL=%2F


You may use url rewrite techniques to make these 18 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://my.shape.com/s...Pages/HelpPage/Shape/help_quickanswers
https://my.shape.com/s...Pages/HelpPage/Shape/help_quickanswers
https://my.shape.com/s...Pages/HelpPage/Shape/help_quickanswers


You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
322 66 388


Too many links (388), it may be considered as spam!

Internal Links (link to pages within this domain) - 322
URL Anchor Text
http://shape.com/#main-contentSkip to content
http://shape.com/Shape
http://shape.com/Shape
http://shape.com/accou...t/signup?regSource=11139&returnURL=%2FJoin Now
https://secure.shape.c...mon/profile/login1.jsp?regSource=11033Your Profile
https://secure.shape.c...rofile/quicksignup.jsp?regSource=11004Email Preferences
https://my.shape.com/s...Pages/HelpPage/Shape/help_quickanswersHelp
http://shape.com/accou...uccessPage=https%3A%2F%2Fwww.shape.comLog Out
http://shape.com/accou...t/signin?regSource=11139&returnURL=%2FLogin
https://www.shape.com/sweepstakes/Sweepstakes
http://shape.com/Shape
http://shape.com/Shape
http://shape.com/#Fitness
http://shape.com/#Healthy Eating
https://www.shape.com/lifestyle/beauty-styleBeauty
https://www.shape.com/lifestyle/sex-and-loveSex and Love
http://shape.com/#Celebrities
http://shape.com/#Mind & Body
http://shape.com/#Lifestyle
http://shape.com/#Video
https://www.shape.com/shopShop
https://my.shape.com/sweepstakes/Sweeps
http://shape.com/accou...t/signup?regSource=11139&returnURL=%2FJoin Now
https://secure.shape.c...mon/profile/login1.jsp?regSource=11033Your Profile
https://secure.shape.c...rofile/quicksignup.jsp?regSource=11004Email Preferences
https://my.shape.com/s...Pages/HelpPage/Shape/help_quickanswersHelp
http://shape.com/accou...uccessPage=https%3A%2F%2Fwww.shape.comLog Out
http://shape.com/accou...t/signin?regSource=11139&returnURL=%2FLogin
http://shape.com/Shape
http://shape.com/Shape
http://shape.com/#Explore
https://www.shape.com/...keto-meal-plan-beginners-high-fat-dietThe Keto Meal Plan for Beginne...
https://www.shape.com/...keto-meal-plan-beginners-high-fat-dietThe Keto Meal Plan for Beginne...
https://www.shape.com/...keto-meal-plan-beginners-high-fat-dietRead More
https://www.shape.com/...-learned-during-my-body-transformation10 Things I Learned During My ...
https://www.shape.com/...-learned-during-my-body-transformation10 Things I Learned During My ...
https://www.shape.com/...-learned-during-my-body-transformationRead More
http://shape.com/#Fitness
https://www.shape.com/fitnessSee All Fitness
https://www.shape.com/fitness/workoutsWorkouts
https://www.shape.com/fitness/cardioCardio
https://www.shape.com/fitness/workouts/strength-trainingStrength Training
https://www.shape.com/fitness/workouts/bodyweight-trainingBodyweight Training
https://www.shape.com/fitness/workouts/yogaYoga
https://www.shape.com/fitness/workouts/exercise-recoveryExercise Recovery
https://www.shape.com/fitness/tipsExercise Tips
https://www.shape.com/fitness/training-plansRace Training
https://www.shape.com/fitness/trendsWorkout Trends
https://www.shape.com/fitness/workout-musicPlaylists
https://www.shape.com/fitness/clothesWorkout Clothes
https://www.shape.com/fitness/gearWorkout Gear
http://shape.com/#Healthy Eating
https://www.shape.com/healthy-eatingSee All Healthy Eating
https://www.shape.com/healthy-eating/healthy-recipesHealthy Recipes
https://www.shape.com/healthy-eating/dietsDiets
https://www.shape.com/healthy-eating/diet-tipsFood & Nutrition
https://www.shape.com/healthy-eating/cooking-ideasHealthy Cooking
https://www.shape.com/healthy-eating/healthy-drinksHealthy Drinks
https://www.shape.com/weight-lossWeight Loss
https://www.shape.com/lifestyle/beauty-styleBeauty
https://www.shape.com/lifestyle/sex-and-loveSex and Love
http://shape.com/#Celebrities
https://www.shape.com/celebritiesSee All Celebrities
https://www.shape.com/celebrities/interviewsInterviews
https://www.shape.com/celebrities/newsCelebrity News
https://www.shape.com/celebrities/celebrity-workoutsCelebrity Workouts
http://shape.com/#Mind & Body
https://www.shape.com/lifestyle/mind-and-bodySee All Mind & Body
https://www.shape.com/lifestyle/mind-and-body/coronavirusCoronavirus
https://www.shape.com/weight-loss/success-storiesTransformations
https://www.shape.com/lifestyle/mind-and-body/astrologyAstrology
http://shape.com/#Lifestyle
https://www.shape.com/lifestyleSee All Lifestyle
https://www.shape.com/lifestyle/fit-getawaysTravel
https://www.shape.com/lifestyle/fashionFashion
https://www.shape.com/healthy-irlHealthy IRL
http://shape.com/#Video
https://www.shape.com/videosSee All Video
https://www.shape.com/fitness/videosWorkout Videos
https://www.shape.com/healthy-eating/videosCooking Videos
https://www.shape.com/weight-loss/videosWeight Loss Videos
https://www.shape.com/celebrities/videosCelebrity Videos
https://www.shape.com/shopShop
https://my.shape.com/sweepstakes/Sweeps
http://shape.com/accou...t/signup?regSource=11139&returnURL=%2FJoin Now
https://secure.shape.c...mon/profile/login1.jsp?regSource=11033Your Profile
https://secure.shape.c...rofile/quicksignup.jsp?regSource=11004Email Preferences
https://my.shape.com/s...Pages/HelpPage/Shape/help_quickanswersHelp
http://shape.com/accou...uccessPage=https%3A%2F%2Fwww.shape.comLog Out
http://shape.com/accou...t/signin?regSource=11139&returnURL=%2FLogin
https://www.shape.com/sweepstakes/Sweepstakes
https://www.shape.com/...ws/hilary-duff-home-birth-daughter-maeHilary Duff shares intimate pi...
https://www.shape.com/...accine-warning-guillain-barre-syndromeFDA's warning about Johnson & ...
https://www.shape.com/...accine-warning-guillain-barre-syndromeHere's the Deal with the Johns...
https://www.shape.com/...n-latest-instagram-butt-workout-greeceKate-Hudson-Latest-Workout-Get...
https://www.shape.com/...n-latest-instagram-butt-workout-greeceJust Watching Kate Hudson's La...
https://www.shape.com/...ng/healthy-drinks/coffee-covid-19-riskIs coffee consumption linked t...
https://www.shape.com/...ng/healthy-drinks/coffee-covid-19-riskIs Coffee Consumption Linked t...
https://www.shape.com/...uty-style/esthetician-before-and-afterI Couldn't Believe What Happen...
https://www.shape.com/...uty-style/esthetician-before-and-afterI Couldn't Believe What Happen...
...

External Links (link to pages on other websites) - 66
URL Anchor Text
https://x.specialoffer...how.aspx?cr=588&fm=311®source=11155Newsletters
https://w1.buysub.com/servlet/CSGateway?cds_mag_code=FITManage Your Subscription this ...
https://www.magazine.store/shape/Give a Gift Subscription this ...
https://www.magazine.s...edium=owned&utm_campaign=i902spr5w1450Subscribe
https://x.specialoffer...how.aspx?cr=588&fm=311®source=11155Newsletters
https://w1.buysub.com/servlet/CSGateway?cds_mag_code=FITManage Your Subscription this ...
https://www.magazine.store/shape/Give a Gift Subscription this ...
https://www.magazine.s...edium=owned&utm_campaign=i902spr5w1450Subscribe
https://www.instyle.co...eatured/LOrealCampaign2021?sm_r=UDnyaWBeauty Is Back
https://www.instyle.co...eatured/LOrealCampaign2021?sm_r=UDnyaWBeauty Is Back
https://www.instyle.co...eatured/LOrealCampaign2021?sm_r=UDnyaWRead More
https://www.magazine.s...edium=owned&utm_campaign=i902spr5w1450Subscribe ...
https://x.specialoffer...how.aspx?cr=588&fm=311®source=11155Newsletters
https://w1.buysub.com/servlet/CSGateway?cds_mag_code=FITManage Your Subscription this ...
https://www.magazine.store/shape/Give a Gift Subscription this ...
https://www.facebook.com/SHAPEmagazine
https://twitter.com/Shape_Magazine
https://www.pinterest.com/shapemagazine/
https://www.instagram.com/shape/
https://www.magazine.store/shape/Subscribe this link opens in a...
https://w1.buysub.com/...941438315&lsid=82571102327036816&vid=2Customer Service this link ope...
http://shapemediakit.com/Advertise this link opens in a...
https://www.meredithcontentlicensing.comContent Licensing this link op...
https://www.magazine.s...tm_campaign=shpaffiliatesplashredirectAffiliate Program this link op...
https://www.facebook.com/SHAPEmagazine
https://twitter.com/Shape_Magazine
https://www.pinterest.com/shapemagazine/
https://www.instagram.com/shape/
https://x.specialoffer...how.aspx?cr=588&fm=311®Source=11133Subscribe to Our Newsletter
https://www.4yourhealth.com/4 Your Health this link opens...
https://www.allrecipes.com/Allrecipes this link opens in...
http://www.allpeoplequilt.com/All People Quilt this link op...
https://www.bhg.com/Better Homes & Gardens this l...
https://www.bizrateinsights.com/Bizrate Insights this link op...
https://www.bizratesurveys.com/Bizrate Surveys this link ope...
https://www.cookinglight.com/Cooking Light this link opens...
https://www.dailypaws.com/Daily Paws this link opens in...
https://www.eatingwell.com/EatingWell this link opens in...
https://www.eatthis.com/Eat This, Not That this link ...
https://ew.com/Entertainment Weekly this lin...
https://www.foodandwine.com/Food & Wine this link opens i...
https://www.health.com/Health this link opens in a n...
https://hellogiggles.com/Hello Giggles this link opens...
https://www.instyle.com/Instyle this link opens in a ...
https://www.marthastewart.com/Martha Stewart this link open...
http://www.midwestliving.com/Midwest Living this link open...
https://www.more.com/More this link opens in a new...
https://www.myrecipes.com/MyRecipes this link opens in ...
http://www.mywedding.com/MyWedding this link opens in ...
https://www.myfoodandfamily.comMy Food and Family this link ...
https://www.my.lifeMyLife this link opens in a n...
https://www.parenting.com/Parenting this link opens in ...
https://www.parents.com/Parents this link opens in a ...
https://people.com/People this link opens in a n...
https://peopleenespanol.com/People en Español this link o...
https://www.rachaelraymag.com/Rachael Ray Magazine this lin...
https://www.realsimple.com/Real Simple this link opens i...
http://serpadres.com/Ser Padres this link opens in...
http://siempremujer.com/Siempre Mujer this link opens...
https://www.southernliving.com/Southern Living this link ope...
https://swearby.com/SwearBy this link opens in a ...
https://www.travelandleisure.com/Travel & Leisure this link op...
https://www.meredith.com/nmg/privacyPrivacy Policythis link opens ...
https://www.meredith.com/legal/termsTerms of Servicethis link open...
https://www.meredith.com/adchoicesAd Choicesthis link opens in a...
https://www.meredith.com/legal/web-accessibilityWeb Accessibilitythis link ope...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
99 99 0


Excellent! all images are associated with an ALT value.

Image URL - 99
URL ALT Text
https://imagesvc.mered...2F35%2F2019%2F02%2F04023333%2Fwide-keto-diet-meal-plan.jpgThe Keto Meal Plan for Beginne...
https://imagesvc.mered...1%2F03210210%2Fjulia-body-recomposition-transformation.jpg10 Things I Learned During My ...
https://imagesvc.mered...es%2F35%2F2021%2F06%2F09%2FHAIR-GettyImages-1055099140.jpgBeauty Is Back
https://imagesvc.mered...1%2F07%2F14%2Fhillary-duff-GettyImages-1152749861-2000.jpgHilary Duff shares intimate pi...
https://imagesvc.mered...%2F2021%2F07%2F15%2Fj-j-vaccine-GettyImages-1229648268.jpgFDA's warning about Johnson & ...
https://imagesvc.mered...Kate-Hudson-Latest-Workout-GettyImages-1206942876-2000.jpgKate-Hudson-Latest-Workout-Get...
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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 3 3


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 3
Stylesheet URL rel type
https://fonts.googleap...css?family=Playfair+Display:400,400i,700,700i&display=swapstylesheet
http://shape.com/dist/fontWoff2.cssstylesheet
http://shape.com/dist/style.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
14 2 16


You have 14 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type
http://shape.com/dist/main.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.shape.com/celebrities/newsCelebrity News


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
111
Excellent! You do have a lot of root domains (111) linked to your site shape.com.

111
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 3,299
  Facebook Shares 2,081
  Facebook Comments 736
  Tweets 1,467
  LinkedIn 94

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/SHAPEmagazine
Twitter Accounthttps://twitter.com/Shape_Magazine
Google+ PageNot Found


Trustworthiness
89

Excellent! the website has a good Trustworthiness Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site shape.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
10,279th most visited website in the world.
3,607th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - inspire.com) hosted on the same server as shape.com (ip : 13.32.182.46).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 13.32.182.46) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
22 years, 247 days old ( 1st registered on : 1998-11-30 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
3 years, 284 days from today ( expires on : 2025-05-15 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info
shape.com ( 9 characters )

Domain Registrar : MarkMonitor Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1998-11-30 2020-01-03 2025-05-15
22 years, 247 days old 1 year, 213 days ago 3 years, 284 days from today
22 years, 247 days old


Domain Name Servers used by shape.com
DNS Name IP Address
ns-1061.awsdns-04.org205.251.196.37
ns-1804.awsdns-33.co.uk205.251.199.12
ns-247.awsdns-30.com205.251.192.247
ns-541.awsdns-03.net205.251.194.29


You have a nice choice of domain name, which is of a right length (9 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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