Shift Home - Shift

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Most related categories of this website.

careers courses dog management museum people social tickets

Title

Shift Home - Shift

Words count: 3 Unique Words: 2 Length: 18 characters
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Repeat Terms in the Title tag
Term	Repeat Count
Shift	2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.

Description

Words count: 0 Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.

Google SERP Preview

Shift Home - Shift www.shiftproject.org/

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Page description is missing.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Keywords

Words count: 0 Length: 0 characters keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.

Keywords Cloud

This keywords cloud gives your an idea of what are those important keywords appears in your website.

address build business capacity civil collaborated companies cookies development diligence engagement featured financial global government guiding human inform institutions investors learn nbsp news practice principles project read respect responsibility rights risks shift society sports stakeholders sustainability ungps valuing website worked

Top 20 Keywords

Total Terms Count: 2,218

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
Keyword	In Body	Density
rights	65	2.93%
human	60	2.71%
shift	43	1.94%
business	35	1.58%
learn	30	1.35%
respect	27	1.22%
worked	27	1.22%
news	22	0.99%
development	19	0.86%
institutions	18	0.81%
companies	17	0.77%
cookies	16	0.72%
principles	14	0.63%
global	14	0.63%
practice	14	0.63%
inform	14	0.63%
guiding	13	0.59%
nbsp	13	0.59%
read	12	0.54%
financial	10	0.45%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Highlight

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>	<B>	<U>	<I>	<EM>	<STRONG>	Total
0	7	14	19	21	23	0	0	0	0	37	121

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2> (7)	We believe in a world where business gets done with respect for people’s dignity. WhoWe Are Small Team, Big Impact! The map below features a few examples of our work around the globe to advance business respect for human rights Small Team, Big Impact! The map below features a few examples of our work around the globe to advance business respect for human rights Resources News & Views
<H3> (14)	Audio \| Getting Contractual Provisions on Human Rights, Right Beyond the Checklist: the Role of Worker-Centric Assessments in Human Rights Due Diligence Financial Institutions and Remedy: Myths and Misconceptions Standard Setters Business Enterprises Financial Institutions Standard Setters Business Enterprises Financial Institutions Who We Work With The map below features a few examples of our work around the globe to advance business respect for human rights Latest in Featured Get notified when Shift releases a new resource, viewpoint or insight
<H4> (19)	Shift’s Analysis of the EU Commission’s Proposal for a Corporate Sustainability Due Diligence Directive Beyond Pride: The Rights of LGBTI People and the Corporate Responsibility to Respect Financial Institutions and Remedy: Myths and Misconceptions Climate Action and Human Rights: How the UN Guiding Principles can help companies respect human rights when responding to climate change Beyond Pride: The Rights of LGBTI People and the Corporate Responsibility to Respect Using Leverage to Drive Better Outcomes for People Financial Institutions and Remedy: Myths and Misconceptions Enhancing the S in ESG: Tools for Investors and Lenders to Drive Better Evaluation and Engagement on Human Rights Shift appoints former UN Human Rights Chief, Zeid Ra’ad Al Hussein as the new Chair of its Board of Trustees The Quiet Radicalism of the Responsibility to Respect Shift welcomes substantial alignment of the political agreement on the EU Corporate Sustainability Due Diligence Directive with the UNGPs Call for the ISSB to prioritize development of a thematic social-related disclosures standard Announcement of the John Ruggie Fellowship Program 2023 Host Organizations and Application Process Operationalizing Remedy for Financial Institutions with the Equator Principles Association Comments by Shift on the Draft Report on Minimum Safeguards IOC Announces Commitment to the UN Guiding Principles on Business and Human Rights Shift appoints former UN Human Rights Chief, Zeid Ra’ad Al Hussein as the new Chair of its Board of Trustees Get notified when Shift releases a new resource, viewpoint or insight Privacy Overview
<H5> (21)	We Are the Leading center of Expertise on the UN Guiding Principles Shift welcomes substantial alignment of the political agreement on the EU Corporate Sustainability Due Diligence Directive with the UNGPs OUR MISSION IS TO EMBED BUSINESS RESPECT FOR HUMAN RIGHTS INTO THE PRACTICE OF: OUR LEADERSHIP BUILDS ON THE UNIQUE HANDS-ON EXPERTISE THAT WE HAVE IN: Putting the UNGPS into practice Human Rights Reporting Valuing Respect Sports and Human Rights Sustainability and Human Rights About Featured Project About Featured Project About Featured Project We are a mission-driven team of experts JOHN RUGGIE, FOUNDING CHAIR AND AUTHOR OF THE UN GUIDING PRINCIPLES: The map below features a few examples of our work around the globe to advance business respect for human rights Our most recent publications on putting The UNGPS into practice Get notified whenever Shift releases a new resource, viewpoint, or insight.
<H6> (23)	Agents of Change .st12321321{fill:none;stroke:#000000;stroke-width:15;stroke-miterlimit:10;} Thematic Expertise .st12321321{fill:none;stroke:#000000;stroke-width:15;stroke-miterlimit:10;} Flagship Projects .st12321321{fill:none;stroke:#000000;stroke-width:15;stroke-miterlimit:10;} Discover Our Most Recent Work What's New Symbol/Viewpoints Created with Sketch. December 2023 \| News Governments Companies Financial Institutions Civil Society Academic Institutions Trade Unions Sports Bodies February 2023 \| May 2021 \| July 2021 \| October 2021 \| December 2022 \| Stay up to date Like what you’re seeing?
<STRONG> (37)	business respect dignity trust us CANADA \| UNITED STATES MEXICO URUGUAY BRAZIL PERU COLOMBIA SWITZERLAND FINLAND POLAND NETHERLANDS UNITED KINGDOM SPAIN SWEDEN NIGERIA TUNISIA GHANA KENYA BELGIUM SOUTH AFRICA ETHIOPIA FRANCE QATAR TURKEY JAPAN THAILAND MALAYSIA INDIA CAMBODIA INDONESIA NEW ZEALAND Announcement of the John Ruggie Fellowship Program 2023 Host Organizations and Application Process 462 Seventh Avenue, Floor 6

HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page

Reading Level

33.3

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.

Language

en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.

Page Encoding

utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.

Favicon

Excellent! the website has a shortcut favicon image.

RSS

https://shiftproject.org/feed/ Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt

http://shiftproject.org/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.

XML Sitemap

XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).

Loading Time

0.21 seconds - 338.38 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem (56Kbits/s)	Mobile/HSDPAM (7.2Mbits/s)	ADSL (8Mbits/s)	Cable (30Mbits/s)	Optical Fibre (100Mbits/s)
10.15 s	0.08 s	0.07 s	0.02 s	5.68 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.

Total Size

71 Kb (71,060 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading

Text To Code Ratio

Total Size	Text Size	HTML Code Size	Text/HTML Code Ratio
71 Kb (71,060 bytes)	17 Kb (17,390 bytes)	54 Kb (53,670 bytes)	32.40 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.

Flash

Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.

Frame

Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.

Inline CSS

242 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.

Nested Table

Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.

Plain Text Email

2 Email Addresses (t*********@aol.com, i***@shiftproject.org) were detected on this page.

Redirect Count

1 redirection was detected for loading this page.

Using HTTPS

Excellent! HTTPS is used for your page.

WWW Resolve

Excellent! the websites http://www.shiftproject.org and http://shiftproject.org are resolved to the same url :https://shiftproject.org/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).

IP Canonicalization

Excellent! IP address of the site http://35.243.179.0 is forwarded to its domain name site https://shiftproject.org/.

URL Rewrite

Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.

Underscore In URL

Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.

Links

Internal Links (link to pages within this domain)	External Links (link to pages on other websites)	Total
116	9	125

You have more than 100 links (125).

Internal Links (link to pages within this domain) - 116
URL	Anchor Text
http://shiftproject.org/#content	Skip to content
https://shiftproject.org	.abcdf{fill:#FFFFFF;}
https://shiftproject.org/login/	Log In
https://shiftproject.org/what-we-do/	What We Do
https://shiftproject.org/who-we-are/	Who We Are
https://shiftproject.org/resources/	Library of Resources
https://shiftproject.org/news-and-views/	News & Views
https://shiftproject.org/contact/	Contact Us
https://shiftproject.org/ruggie-in-memory/	Honoring John Ruggie
https://shiftproject.org/what-we-do/standards/	Standard Setters
https://shiftproject.org/what-we-do/business/	Business Enterprises
https://shiftproject.org/what-we-do/finance/	Financial Institutions
https://shiftproject.org/what...-do/putting-ungp-into-practice/	Putting the UNGPs into Practic...
https://shiftproject.org/what-we-do/human-rights-reporting/	Human Rights Reporting
https://shiftproject.org/what-we-do/sdgs/	Sustainability and Human Right...
https://shiftproject.org/what-we-do/sports/	Sports and Human Rights
https://shiftproject.org/what-we-do/valuing-respect/	Valuing Respect
https://shiftproject.org/accounting-for-a-living-wage/	Accounting for a Living Wage
https://shiftproject.org/resource/audio-contract-clauses/	Audio \| Getting Contractual Pr...
https://shiftproject.org/worker-centric-assessments-hrdd/	Beyond the Checklist: the Role...
https://shiftproject.org/reso...cial-institutions-remedy-myths/	Financial Institutions and Rem...
https://shiftproject.org/shift-statement-eu-csddd/	Symbol/Viewpoints Created ...
https://shiftproject.org/shift-statement-eu-csddd/
https://shiftproject.org/what-we-do/standards/	Standard Setters
https://shiftproject.org/what-we-do/business/	Business Enterprises
https://shiftproject.org/what-we-do/finance/	Financial Institutions
http://shiftproject.org/resou...s-on-business-and-human-rights/	UN Guiding Principles
http://shiftproject.org/who-we-are/	writing them
http://shiftproject.org/what-...-do/putting-ungp-into-practice/	Learn More
http://shiftproject.org/what-we-do/human-rights-reporting/	Learn More
http://shiftproject.org/what-we-do/valuing-respect/	Valuing Respect
http://shiftproject.org/what-we-do/valuing-respect/	microsite
http://shiftproject.org/what-we-do/valuing-respect/	Learn More
http://shiftproject.org/what-we-do/sports/	Learn More
http://shiftproject.org/what-we-do/sdgs/	Learn More
https://shiftproject.org/what-we-do/standards/	Standard Setters
https://shiftproject.org/reso...-csdd-proposal/shifts-analysis/
https://shiftproject.org/reso...-csdd-proposal/shifts-analysis/	READ
https://shiftproject.org/what-we-do/business/	Business Enterprises
https://shiftproject.org/reso...yond-pride-series/beyond-pride/
https://shiftproject.org/reso...yond-pride-series/beyond-pride/	READ
https://shiftproject.org/what-we-do/finance/	Financial Institutions
https://shiftproject.org/reso...cial-institutions-remedy-myths/
https://shiftproject.org/reso...cial-institutions-remedy-myths/	READ
http://shiftproject.org/who-we-are/	meet our team
https://shiftproject.org/what-we-do/	learn about our work
https://shiftproject.org/what-we-do/standards/	Learn More
https://shiftproject.org/what-we-do/business/	Learn More
https://shiftproject.org/what-we-do/finance/	Learn More
https://shiftproject.org/what-we-do/	Learn More
https://shiftproject.org/resource/unlocking-narratives/	Learn More
https://shiftproject.org/reso...ctical-approaches-for-business/	Learn More
https://shiftproject.org/what-we-do/sports/	Learn More
http://shiftproject.org/resou...-with-respect-for-human-rights/	LEARN MORE
http://shiftproject.org/what-...-do/business/business-learning/	Learn more
http://shiftproject.org/resou...-level-concerns-and-grievances/	LEARN MORE
http://shiftproject.org/ioc-recommendations-2020/	LEARN MORE
http://shiftproject.org/resou...rds-a-common-agenda-for-action/	LEARN MORE
http://shiftproject.org/what-we-do/valuing-respect/	LEARN MORE
http://shiftproject.org/resou...ctical-approaches-for-business/	LEARN MORE
http://shiftproject.org/resou...-briefing-note-on-human-rights/	LEARN MORE
https://shiftproject.org/resource/mhrdd-europe-map/	development of an EU Directive...
http://shiftproject.org/what-we-do/valuing-respect/	Valuing Respect Project
http://shiftproject.org/resou...-briefing-note-on-human-rights/	LEARN MORE
http://shiftproject.org/resou...-to-more-meaningful-disclosure/	LEARN MORE
http://shiftproject.org/what-we-do/sports/	LEARN MORE
http://shiftproject.org/resou...-with-respect-for-human-rights/	LEARN MORE
http://shiftproject.org/resources/ungps101/	UN Guiding Principles
http://shiftproject.org/what-we-do/valuing-respect/	Valuing Respect Project
http://shiftproject.org/ungps	The UNGPS
https://shiftproject.org/reso...limate-action-and-human-rights/
https://shiftproject.org/reso...limate-action-and-human-rights/	Read
https://shiftproject.org/reso...yond-pride-series/beyond-pride/
https://shiftproject.org/reso...yond-pride-series/beyond-pride/	Read
https://shiftproject.org/reso...ive-better-outcomes-for-people/
https://shiftproject.org/reso...ive-better-outcomes-for-people/	Read
https://shiftproject.org/reso...cial-institutions-remedy-myths/
https://shiftproject.org/reso...cial-institutions-remedy-myths/	Read
https://shiftproject.org/resource/esg-tools/
https://shiftproject.org/resource/esg-tools/	Read
http://shiftproject.org/shift/resources/	View All Resources
https://shiftproject.org/news-and-views/	See all news & views
https://shiftproject.org/zeid-raad-chair-appointment/	Shift appoints former UN Human...
https://shiftproject.org/ungps-radicalism/	The Quiet Radicalism of the Re...
https://shiftproject.org/shift-statement-eu-csddd/	Shift welcomes substantial ali...
https://shiftproject.org/issb-social-disclosures/	Call for the ISSB to prioritiz...
https://shiftproject.org/anno...ations-and-application-process/	Announcement of the John Ruggi...
https://shiftproject.org/operationalizing-remedy/	Operationalizing Remedy for Fi...
https://shiftproject.org/comm...raft-report-minimum-safeguards/	Comments by Shift on the Draft...
https://shiftproject.org/ioc-...ment-business-and-human-rights/	IOC Announces Commitment to th...
https://shiftproject.org/zeid-raad-chair-appointment/
https://shiftproject.org/zeid-raad-chair-appointment/	Shift appoints former UN Human...
https://shiftproject.org/privacy-policy-2/	click here
https://shiftproject.org	.abcdf{fill:#FFFFFF;}
https://shiftproject.org/what-we-do/	What We Do
https://shiftproject.org/what-we-do/standards/	Standard Setters
https://shiftproject.org/what-we-do/finance/	Financial Institutions
https://shiftproject.org/what-we-do/business/	Business Enterprises
https://shiftproject.org/what...-do/putting-ungp-into-practice/	Putting the UNGPs into Practic...
https://shiftproject.org/what-we-do/human-rights-reporting/	Human Rights Reporting
...

External Links (link to pages on other websites) - 9
URL	Anchor Text
https://www.edc.ca/	Export Development Canada
https://www.oxfam.org/en/what-we-do/about	Oxfam
https://www.unglobalcompact.o...gage-locally/europe/netherlands	UN Global Compact
http://cdcgroup.com	CDC
https://www.cdcgroup.com/en/	CDC
https://mailchimp.com/legal/	Learn more about Mailch...
https://twitter.com/shiftproject
https://www.linkedin.com/company/shift-project/
http://wearecmyk.com	CMYK

reasonable number of links (below 100) per page will give a better user experience.

Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.

Images

Total Images	Alt Present	Alt Missing
14	0	14

Alt values are missing for all the images (14), it will be hard for search engines to include your site for image searches!

Image URL - 14
URL	ALT Text
https://shiftproject.org/wp-content/uploads/2023/12/Europe-Flag-scaled.jpeg
https://shiftproject.org/wp-c...inability-Due-Diligence-Directive_Cover_vMarch1.png
https://shiftproject.org/wp-c...loads/2021/04/Beyond-Pride_Cover_Page_01-scaled.jpg
https://shiftproject.org/wp-c...loads/2021/10/FIs-Circle-Output_Fall-2021_Cover.png
https://shiftproject.org/wp-content/uploads/2020/01/The_UNGP.jpg
https://shiftproject.org/wp-c...uploads/2020/05/AdobeStock_195507651-1900x1264.jpeg
https://shiftproject.org/wp-content/uploads/2023/02/Climate-cover-thumbnail.png
https://shiftproject.org/wp-c...ds/2021/04/Beyond-Pride_Cover_Page_01-1400x1812.jpg
https://shiftproject.org/wp-c...FIs-Circle_Summer-2021_Leverage_Cover-1400x1812.jpg
https://shiftproject.org/wp-c.../10/FIs-Circle-Output_Fall-2021_Cover-1400x1813.png
https://shiftproject.org/wp-content/uploads/2022/04/Cover-S-ESG-Tools-1.png
https://shiftproject.org/wp-content/uploads/2020/01/Caroline_Speech.jpg
https://shiftproject.org/wp-content/uploads/2022/05/zeid-2.jpeg
https://shiftproject.org/wp-c...t/uploads/2020/01/Newsletter_Img-e1579794661854.jpg

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.

CSS

Style Block In Same Page	Links to External Style Files	Total
14	5	19

Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL	rel	type
https://shiftproject.org/wp-i...udes/css/dist/block-library/style.min.css?ver=6.4.3	stylesheet	text/css
https://shiftproject.org/wp-c...acy/public/css/cookie-law-info-public.css?ver=3.0.9	stylesheet	text/css
https://shiftproject.org/wp-c...egacy/public/css/cookie-law-info-gdpr.css?ver=3.0.9	stylesheet	text/css
https://shiftproject.org/wp-c...ntent/themes/shift/js/prettydropdowns.css?ver=6.4.3	stylesheet	text/css
https://shiftproject.org/wp-content/themes/shift/dist/style.css?ver=1.8.2c	stylesheet	text/css

Script

Scripts Block In Same Page	Links to External Script Files	Total
26	12	38

Too many (12) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 12
Script URL	Type
https://shiftproject.org/wp-includes/js/jquery/jquery.min.js?ver=3.7.1	text/javascript
https://shiftproject.org/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1	text/javascript
https://shiftproject.org/wp-c...egacy/public/js/cookie-law-info-public.js?ver=3.0.9	text/javascript
	text/javascript
https://www.googletagmanager.com/gtag/js?id=G-NZ07SP353P	text/javascript
https://www.googletagmanager.com/gtag/js?id=UA-30160440-1
	text/javascript
https://shiftproject.org/wp-content/themes/shift/dist/main.js?ver=1.8.2c	text/javascript
https://shiftproject.org/wp-c...s/shift/js/jquery.prettydropdowns.js?ver=_S_VERSION	text/javascript
https://shiftproject.org/wp-content/themes/shift/js/navigation.js?ver=20151215	text/javascript
https://shiftproject.org/wp-c...themes/shift/js/skip-link-focus-fix.js?ver=20151215	text/javascript
https://shiftproject.org/wp-c...ugins/icegram/lite/assets/js/main.min.js?ver=3.1.12	text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.

Blog Or News Release

Link to Blog / News Release Page
https://shiftproject.org/news-and-views/	News & Views

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.

DMOZ Listing

No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics

Analytics Service is not implemented for the site.

Social Media Integration

Good! your site is integrated with social media.

Facebook Page	Not Found
Twitter Account	https://twitter.com/shiftproject
Google+ Page	Not Found

Trustworthiness

0

No Trustworthiness Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.

Child Safe

0 No Child Safe Score is calculated for the site.

0 - 19	20 - 39	40 - 59	60 - 79	80 - 100
0
Very Poor	Poor	Unsatisfactory	Good	Excellent

Safe Browsing

Safe! the site shiftproject.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.

Traffic Rank

Your site is not among the most visited 1 million websites in the world.

Websites On Same Server

Excellent! You do have very few domains (1 - gbbf.org.uk) hosted on the same server as shiftproject.org (ip : 35.243.179.0).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.

Server Location

your server (IP : 35.243.179.0) is located at United States

ensure your server is not located far away from most of your site visitors.

HTTP Compression

No

your website server does not support HTTP Compression.

Caching

No

your website server does not support Caching.

Server Signature

Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.

Domain Age

12 years, 327 days old ( 1st registered on : 2011-06-06 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires

2 years, 37 days from today ( expires on : 2026-06-06 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info

shiftproject.org ( 16 characters )

Domain Registrar : Public Interest Registry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On	Last Modified On	Expires On
2011-06-06	2023-07-14	2026-06-06
12 years, 327 days old	0 years, 289 days ago	2 years, 37 days from today

12 years, 327 days old

Domain Name Servers used by shiftproject.org
DNS Name	IP Address
ns75.domaincontrol.com	97.74.107.48
ns76.domaincontrol.com	173.201.75.48

Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

shiftproject.org

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