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stlouisfed.org favicon Federal Reserve Bank of St. Louis | Economic Resources & Data stlouisfed.org

Excellent Practice31
Improvement Could be Made10
Critical Issues to Attend10
Aug 15, 2022 05:18 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Move the 12 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
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Detailed Reviews

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Most related categories of this website.


Title
Federal Reserve Bank of St. Louis | Economic Resources & Data

Words count: 9    Unique Words: 9    Length: 61 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The St. Louis Fed is central to the nation’s economy. It’s part of the Federal Reserve System, which includes 12 Federal Reserve banks and the Board of Governors. The St. Louis Fed helps formulate monetary policy to promote stable prices and maximum sustainable employment. It fosters financial stability; advances a safe and sound banking system; promotes economic equity and fair access to credit; provides payment services to financial institutions; supports the U.S. Treasury's financial operations; and offers economic research, data, teacher tools and a museum.

Words count: 87    Length: 571 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Federal Reserve Bank of St. Louis | Economic Resources ... www.stlouisfed.org/
The St. Louis Fed is central to the nation’s economy. It’s part of the Federal Reserve System, which includes 12 Federal Reserve banks and the Board of ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advancing  bank  blog  branch  bullard  community  data  database  director  economic  economists  economy  equity  events  experts  featured  fed  federal  financial  fred  growth  insights  institute  issues  jobs  louis  podcasts  policy  president  promote  regulations  reserve  resources  rsquo  stability  supervision  teacher  tool  topics  work 

Top 20 Keywords
Total Terms Count: 1,172

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
economic 32 2.73%
fed 28 2.39%
bank 20 1.71%
louis 16 1.37%
community 16 1.37%
federal 15 1.28%
economy 15 1.28%
reserve 13 1.11%
resources 13 1.11%
data 13 1.11%
equity 10 0.85%
financial 9 0.77%
blog 8 0.68%
work 8 0.68%
featured 8 0.68%
rsquo 8 0.68%
fred 8 0.68%
promote 8 0.68%
teacher 7 0.60%
events 7 0.60%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0540000000110

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(5)
Pulse of the Economy
St. Louis Fed President and CEO Jim Bullard
New & Notable
Who We Are
What We Do

<H3>

(4)
Bullard Speaks to MNI on the Inflation and Interest Rate Outlook
Our Offices
Our Leadership
Our Culture
<STRONG> (1)August 9, 2022


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
22.4

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://stlouisfed.org/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.09 seconds - 369.93 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.76 s 0.04 s 0.03 s 0.01 s 2.66 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
33 Kb (33,294 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
33 Kb (33,294 bytes) 9 Kb (9,293 bytes) 24 Kb (24,001 bytes) 38.72 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
12 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.stlouisfed.org/ and http://stlouisfed.org are resolved to the same url :https://www.stlouisfed.org/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://fred.stlouisfed.org/graph/?g=FBwp
https://events.stlouisfed.o...e870050e/summary?Refid=Main%20Event%20Calendar%20Page
https://events.stlouisfed.o...4438a228/summary?Refid=Main%20Event%20Calendar%20Page
https://events.stlouisfed.o...e870050e/summary?Refid=Main%20Event%20Calendar%20Page
https://events.stlouisfed.o...4438a228/summary?Refid=Main%20Event%20Calendar%20Page
https://events.stlouisfed.o...e870050e/summary?Refid=Main%20Event%20Calendar%20Page
https://events.stlouisfed.o...4438a228/summary?Refid=Main%20Event%20Calendar%20Page


You may use url rewrite techniques to make these 7 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.stlouisfed.org/...dfs/bullard/vita/bullard_vita.pdf
http://stlouisfed.org/publi...ic%20Equity%20Podcasts&srpubs_e=0
http://stlouisfed.org/educa..._education%20level=Non--educators
http://stlouisfed.org/on-th...vising%20financial%20institutions


You have 4 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
211 18 229


Too many links (229), it may be considered as spam!

Internal Links (link to pages within this domain) - 211
URL Anchor Text
http://stlouisfed.org/#frbstl-contentSkip to Main
http://stlouisfed.org/
http://stlouisfed.org/careersCareers
http://stlouisfed.org/eventsEvents
https://museum.stlouisfed.orgMuseum
http://stlouisfed.org/news-releasesNewsroom
http://stlouisfed.org/
http://stlouisfed.org/about-usAbout Us
http://stlouisfed.org/careersCareers
http://stlouisfed.org/eventsEvents
http://stlouisfed.org/news-releasesNewsroom
http://stlouisfed.org/speakers-bureauRequest a Speaker
http://stlouisfed.org/about-us/contact-usContact Us
http://stlouisfed.org/annual-reportAnnual Reports
http://stlouisfed.org/about-us/diversity-and-inclusionDiversity, Equity and Inclusio...
http://stlouisfed.org/about-us/mission-and-core-valuesMission, Vision and Values
https://research.stlouisfed.org/about.htmlEconomic Research
http://stlouisfed.org/covid-19COVID-19 and the St. Louis Fed
http://stlouisfed.org/about...hip-governance/board-of-directorsBoard of Directors
http://stlouisfed.org/about...adership-governance/bank-officersBank Officers
http://stlouisfed.org/about-us/advisory-councilsAdvisory Councils
http://stlouisfed.org/about-us/historySt. Louis Headquarters
http://stlouisfed.org/little-rockLittle Rock Branch
http://stlouisfed.org/louisvilleLouisville Branch
http://stlouisfed.org/memphisMemphis Branch
http://stlouisfed.org/about-us/faqsFed FAQs
http://stlouisfed.org/in-plain-englishIn Plain English
http://stlouisfed.org/from-the-presidentFrom President Jim Bullard
http://stlouisfed.org/from-the-presidentLatest Remarks and Interviews
http://stlouisfed.org/from-the-president/key-policy-topicsKey Policy Topics
http://stlouisfed.org/from-...sident/speeches-and-presentationsSpeeches, Presentations and Co...
http://stlouisfed.org/from-the-president/media-interviewsMedia Interviews
http://stlouisfed.org/from-the-president/research-papersResearch Papers
http://stlouisfed.org/about...cers/executive-bios/james-bullardBio
https://www.stlouisfed.org/...dfs/bullard/vita/bullard_vita.pdfVita
http://stlouisfed.org/fomcspeakFOMC Speak
http://stlouisfed.org/from-the-presidentSt. Louis Fed President Jim Bu...
http://stlouisfed.org/publicationsPublications
http://stlouisfed.org/publicationsSearch Publications
http://stlouisfed.org/central-banker-newsletterCentral Banker Newsletter
http://stlouisfed.org/publications/bridgesBridges
http://stlouisfed.org/dialogue-with-the-fedDialogue with the Fed
http://stlouisfed.org/publi...ic%20Equity%20Podcasts&srpubs_e=0Economic Equity Series
https://fredblog.stlouisfed.org/FRED Blog
http://stlouisfed.org/on-the-economyOn the Economy Blog
http://stlouisfed.org/publications/regional-economistRegional Economist
http://stlouisfed.org/publications/economic-equity-insightsEconomic Equity Insights
https://research.stlouisfed.org/publications/page1-econ/Page One Economics
http://stlouisfed.org/timely-topicsTimely Topics Podcasts
http://stlouisfed.org/timely-topics/women-in-economicsWomen in Economics Series
http://stlouisfed.org/open-vaultOpen Vault Blog
https://fraser.stlouisfed.org/blog/Inside FRASER Blog
http://stlouisfed.org/educa...n/economic-lowdown-podcast-seriesEconomic Lowdown Podcast
https://research.stlouisfed...g/publications/economic-synopses/Economic Synopses
https://research.stlouisfed.org/publications/review/Review
http://stlouisfed.org/educationFor Teachers & Students
http://stlouisfed.org/education/resourcesFind Classroom Lessons & Resou...
http://stlouisfed.org/events/eeEvents for Teachers
http://stlouisfed.org/educa.../teacher-professional-developmentTeacher Professional Developme...
http://stlouisfed.org/educa...d-financial-education-empowermentNative Education Programs
http://stlouisfed.org/education/subscribeSubscribe
http://stlouisfed.org/education/aboutAbout Us
http://stlouisfed.org/education/favoritesStaff Picks
http://stlouisfed.org/education/permitted-usePermitted Use
http://stlouisfed.org/educa...n/economic-lowdown-podcast-seriesEconomic Lowdown Podcasts
http://stlouisfed.org/educa...e-one-economics-classroom-editionPage One Economics Lessons
http://stlouisfed.org/education/tools-for-teaching-with-fredTools for Teaching with FRED
http://stlouisfed.org/educa...on/tools-for-teaching-with-fraserTools for Teaching with FRASER
http://stlouisfed.org/educa..._education%20level=Non--educatorsResources for Non-educators
http://stlouisfed.org/education/parent-resourcesResources for Parents
http://stlouisfed.org/education/girl-scout-activitiesResources for Scouts
http://stlouisfed.org/education/glossaryGlossary
http://stlouisfed.org/in-plain-englishIn Plain English
http://stlouisfed.org/education/econ-lowdown-online-learningLearn more about the Econ Lowd...
http://stlouisfed.org/community-developmentWorking with Communities
http://stlouisfed.org/speakers-bureauRequest a Speaker
http://stlouisfed.org/eventsEvents and Webinars
http://stlouisfed.org/about-us/advisory-councilsAdvisory Councils
http://stlouisfed.org/dialogue-with-the-fedDialogue with the Fed
http://stlouisfed.org/about...ship-governance/voices-of-the-fedVoices of the Fed
http://stlouisfed.org/institute-for-economic-equityInstitute for Economic Equity
http://stlouisfed.org/community-development/cpiCommunity Partnerships and Inv...
http://stlouisfed.org/community-development/staff-directoryCommunity Development Staff
https://research.stlouisfed.org/regecon/Regional Economic Data
http://stlouisfed.org/commu...a-tools/bank-on-national-data-hubBank On National Data Hub
http://stlouisfed.org/insti...y/the-real-state-of-family-wealthReal State of Family Wealth
http://stlouisfed.org/publications/bridgesBridges
http://stlouisfed.org/bank-supervisionSupervising Banks
http://stlouisfed.org/bank-supervision/contactsContacts
http://stlouisfed.org/bank-.../consumer-affairs-cra-supervisionConsumer Affairs & CRA Supervi...
http://stlouisfed.org/bank-...al-reserve-bank-holding-companiesHolding Company Supervision
http://stlouisfed.org/bank-...vision/supervision-and-regulationManuals, Regulations, Laws ...
http://stlouisfed.org/bank-...tion/safety-soundness-supervisionSafety and Soundness
http://stlouisfed.org/bank-...vision/supervision-and-regulationSupervision & Regulation
http://stlouisfed.org/bank-...otices/federal-reserve-membershipFederal Reserve Membership
http://stlouisfed.org/bank-...pplications-and-notices/resourcesFinding Information
http://stlouisfed.org/bank-supervision/account-coordinationAccount Coordination
http://stlouisfed.org/bank-...on/financial-regulatory-reportingFinancial and Regulatory Repor...
http://stlouisfed.org/bank-...upervision/reserve-administrationReserve Administration
http://stlouisfed.org/bank-supervision/structure-informationStructure Reporting
...

External Links (link to pages on other websites) - 18
URL Anchor Text
https://www.econlowdown.org/Econ Lowdown Teacher Portal
https://fedcommunities.org/FedCommunities.org
https://www.communitybanking.org/Community Bank Research Confer...
https://www.supervisionoutreach.org/ceclCommunity Banking Connections
https://www.bankdirectorsdesktop.org/Board of Director Training
https://frbservices.org/Federal Reserve Bank Services
https://www.federalreserveconsumerhelp.gov/?sc_lang=enFederal Reserve Consumer Help
https://ideas.repec.org/RePEc IDEAS Research Database
https://fedinprint.org/Fed in Print
https://www.federalreservehistory.org/Federal Reserve History
https://www.facebook.com/stlfed
https://twitter.com/stlouisfed
https://www.linkedin.com/company/stlouisfed
https://www.youtube.com/user/StLouisFed
https://www.instagram.com/stlouisfed/
https://medium.com/st-louis-fed
https://pinterest.com/stlouisfed/
https://frbservices.org/Federal Reserve Services

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
45 44 1


1 images do not have Alt values.

Image URL - 45
URL ALT Text
http://stlouisfed.org/stlou...ect/FRBSTL/stlouisfed/Images/Common/logo-on-white.pngSaint Louis Fed Eagle
http://stlouisfed.org/stlou...oject/FRBSTL/stlouisfed/Images/Common/mobilelogo2.svgSt. Louis Fed
http://stlouisfed.org/-/med...ges/bullard/gallery/jimbullard_calloutphoto_small.jpgPresident Jim Bullard
http://stlouisfed.org/-/med...ed/images/education/navigation/econ_lowdown_promo.jpgEcon Lowdown site
http://stlouisfed.org/-/med...stlouisfed/images/sitewide/mega-menu/search_white.png
http://stlouisfed.org/-/med...439&iar=0&w=447&hash=26AD0F342AAFEB29D1CC882F9A43047BJim Bullard
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=BA1C9E4E2A10E103281A71A8A8DA14CBBill Rodgers
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=630097F0C5F7F312D9C4A3A37248F96AAn accountant examines a bank’...
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=076B28690745BEF29BB0BD194F285D15A group of individuals sit aro...
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=5CB2CFC61E3CDF48F8B9059A8DBA688EU.S. map in FRED shows 2021 bu...
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=94204919E1927F4ED3B0EF2E934D04ECAutomated bus in bus lane.
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=AB80730B1230F19B3C315B06C59D57E2Using a tablet, a person fills...
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=BA1C9E4E2A10E103281A71A8A8DA14CBBill Rodgers
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=630097F0C5F7F312D9C4A3A37248F96AAn accountant examines a bank’...
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=076B28690745BEF29BB0BD194F285D15A group of individuals sit aro...
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=5CB2CFC61E3CDF48F8B9059A8DBA688EU.S. map in FRED shows 2021 bu...
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=94204919E1927F4ED3B0EF2E934D04ECAutomated bus in bus lane.
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=AB80730B1230F19B3C315B06C59D57E2Using a tablet, a person fills...
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=BA1C9E4E2A10E103281A71A8A8DA14CBBill Rodgers
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=630097F0C5F7F312D9C4A3A37248F96AAn accountant examines a bank’...
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=076B28690745BEF29BB0BD194F285D15A group of individuals sit aro...
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=5CB2CFC61E3CDF48F8B9059A8DBA688EU.S. map in FRED shows 2021 bu...
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=94204919E1927F4ED3B0EF2E934D04ECAutomated bus in bus lane.
http://stlouisfed.org/-/med...400&iar=0&w=600&hash=AB80730B1230F19B3C315B06C59D57E2Using a tablet, a person fills...
http://stlouisfed.org/-/med...tl/stlouisfed/images/homepage/whoweare/ouroffices.pngA man and two women sit in fro...
http://stlouisfed.org/-/med...ouisfed/images/homepage/whoweare/ourleaders_paese.pngFirst vice president Kathy Pae...
http://stlouisfed.org/-/med...ouisfed/images/homepage/whoweare/ourculture_pride.pngLarge group of people dressed ...
http://stlouisfed.org/-/med...s/homepage/what-we-do/preserve_bankingconfclosing.jpgWoman giving closing remarks i...
http://stlouisfed.org/-/med...images/homepage/what-we-do/shareeconomic_students.jpgTwo high-school age students c...
http://stlouisfed.org/-/med...ed/images/homepage/what-we-do/promoteeconomic_iee.jpgCollage of 8 staff profile pic...
http://stlouisfed.org/-/med.../images/homepage/what-we-do/thoughtleadership_wie.jpgTwo women seated in a podcast ...
http://stlouisfed.org/-/med...t/frbstl/stlouisfed/images/homepage/convene_cmpsd.pngA group of people speak at a s...
http://stlouisfed.org/-/med...fed/images/homepage/what-we-do/engage_dialoguefed.jpgWoman behind podium speaking w...
http://stlouisfed.org/-/med...ct/frbstl/stlouisfed/images/homepage/calendarhome.svgEvents
http://stlouisfed.org/-/med.../project/frbstl/stlouisfed/images/homepage/museum.svgInside the Economy Museum
http://stlouisfed.org/-/med...ject/frbstl/stlouisfed/images/homepage/apply_icon.pngApply for a job
http://stlouisfed.org/-/med...ect/frbstl/stlouisfed/images/homepage/speakerhome.svgRequest a speaker
http://stlouisfed.org/-/med...ct/FRBSTL/stlouisfed/Images/Social Media/Facebook.svgFacebook logo
http://stlouisfed.org/-/med...ect/FRBSTL/stlouisfed/Images/Social Media/Twitter.svgTwitter logo
http://stlouisfed.org/-/med...ct/FRBSTL/stlouisfed/Images/Social Media/Linkedin.svgLinkedin logo
http://stlouisfed.org/-/med...ect/FRBSTL/stlouisfed/Images/Social Media/Youtube.svgYouTube logo
http://stlouisfed.org/-/med...t/FRBSTL/stlouisfed/Images/Social Media/Instagram.svgInstagram logo
http://stlouisfed.org/-/med...ject/FRBSTL/stlouisfed/Images/Social Media/Medium.svgMedium logo
http://stlouisfed.org/-/med...t/FRBSTL/stlouisfed/Images/Social Media/Pinterest.svgPinterest logo
http://stlouisfed.org/stlou...oject/FRBSTL/stlouisfed/Images/SItewide/top_white.svgBack to Top


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
9 7 16


Too many (7) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 7
Stylesheet URL rel type
http://stlouisfed.org/-/med...otstrap-4/styles/optimized-min.css?t=20210805T235429Zstylesheet
http://stlouisfed.org/-/med...libraries/styles/optimized-min.css?t=20210126T140126Zstylesheet
http://stlouisfed.org/-/med...ain-theme/styles/optimized-min.css?t=20210126T140126Zstylesheet
http://stlouisfed.org/-/med...asic2/styles/pre-optimized-min.css?t=20191114T231909Zstylesheet
http://stlouisfed.org/-/med...tlouisfed/styles/optimized-min.css?t=20220727T203311Zstylesheet
https://fonts.googleapis.com/css?family=Roboto:300,400,500,600,700&display=swapstylesheet
https://fonts.googleapis.co...amily=IBM Plex Serif:300,400,500,600,700&display=swapstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
23 13 36


Too many (13) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 13
Script URL Type
http://stlouisfed.org/layouts/system/VisitorIdentification.jstext/javascript
text/javascript
http://stlouisfed.org/-/media/Project/FRBSTL/stlouisfed/Scripts/masonrypkgd.js
http://stlouisfed.org/-/med...libraries/scripts/optimized-min.js?t=20210921T150624Z
http://stlouisfed.org/-/med...es/xa-api/scripts/optimized-min.js?t=20210921T150624Z
http://stlouisfed.org/-/med...ain-theme/scripts/optimized-min.js?t=20210921T150624Z
http://stlouisfed.org/-/med...connector/scripts/optimized-min.js?t=20210921T150625Z
http://stlouisfed.org/-/med...emes/maps/scripts/optimized-min.js?t=20210921T150625Z
http://stlouisfed.org/-/med...archtheme/scripts/optimized-min.js?t=20220728T150413Z
http://stlouisfed.org/-/med...nts-theme/scripts/optimized-min.js?t=20210921T150627Z
http://stlouisfed.org/-/med...conflicts/scripts/optimized-min.js?t=20210921T150628Z
http://stlouisfed.org/-/med...tlouisfed/scripts/optimized-min.js?t=20220727T214633Z

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://fredblog.stlouisfed.org/FRED Blog


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
49
Fair Enough! number of root domains (49) linked to your site stlouisfed.org could be improved.

49
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 45
  Facebook Shares 89
  Facebook Comments 25
  Tweets 22
  LinkedIn 11

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/stlfed
Twitter Accounthttps://twitter.com/stlouisfed
Google+ PageNot Found


Trustworthiness
90

Excellent! the website has a good Trustworthiness Score (90/100).

90
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
96 Excellent! the website has a good Child Safe Score (96/100).

96
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site stlouisfed.org is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
9,449th most visited website in the world.
3,760th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain stlouisfed.org is the only one hosted on the server (ip : 23.47.145.193).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.47.145.193) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
21 years, 104 days old ( 1st registered on : 2001-05-03 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 201 days from today ( expires on : 2023-03-05 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
stlouisfed.org ( 14 characters )

Domain Registrar : Public Interest Registry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2001-05-03 2022-06-03 2023-03-05
21 years, 104 days old 0 years, 73 days ago 0 years, 201 days from today
21 years, 104 days old


Domain Name Servers used by stlouisfed.org
DNS Name IP Address
pdns108.ultradns.org156.154.67.108
pdns108.ultradns.biz156.154.66.108
pdns108.ultradns.com156.154.64.108
pdns108.ultradns.net156.154.65.108


Domain is going to expire in less than a year time (0 years, 201 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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