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Related Category
Most related categories of this website.
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Title
The Straits Times - Breaking news, Singapore news, Asia and world news & multimedia
Words count: 12 Unique Words: 10 Length: 83 characters
[ To optimize the page title, Use this SEO Title Optimizer ]
Repeat Terms in the Title tag
| Term | Repeat Count |
|---|
| news | 3 |
|---|
The title is too long! It has more than 70 characters.
The title will be displayed in search engine results in the form of a direct link to the site.
Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title. |
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Description
The Straits Times - Get latest breaking news, business, sports, lifestyle, tech & multimedia and more news in Singapore, Asia & rest of the world at straitstimes.com.
Words count: 26 Length: 166 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]
The description is too long! It has more than 160 characters
Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.
Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description. |
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Google SERP Preview
[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]
This is how your site looks like in Google Search Result Page.
an optimized SERP snippet will have a higher click through rate.
Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content. |
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Keywords
Words count: 0 Length: 0 characters keyword phrases count : 0
Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]
Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page
Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list. |
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Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.
airlines brace breaking day face flight government helped jobs journey kids korea long losing lsquo mandated message multimedia nbsp news pap plan pore press punggol reaching releasesadvertise rsquo set singapore stories straits tampines times tree usfaqscontact wins wong year young
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Top 20 Keywords
Total Terms Count: 840
Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.
Top 20 terms occurance and density
| Keyword | In Domain | In Title | In Description | In Heading |
In Body |
Density |
|---|
| rsquo |
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23 |
2.74% |
| news |
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10 |
1.19% |
| singapore |
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9 |
1.07% |
| times |
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|
8 |
0.95% |
| lsquo |
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7 |
0.83% |
| pore |
|
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|
|
6 |
0.71% |
| young |
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|
6 |
0.71% |
| helped |
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|
|
6 |
0.71% |
| straits |
|
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|
|
4 |
0.48% |
| year |
|
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|
|
4 |
0.48% |
| stories |
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|
4 |
0.48% |
| breaking |
|
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|
|
3 |
0.36% |
| multimedia |
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|
|
3 |
0.36% |
| wong |
|
|
|
|
3 |
0.36% |
| korea |
|
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|
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3 |
0.36% |
| kids |
|
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|
|
3 |
0.36% |
| plan |
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3 |
0.36% |
| jobs |
|
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|
|
3 |
0.36% |
| reaching |
|
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|
|
3 |
0.36% |
| face |
|
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|
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3 |
0.36% |
keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized. |
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Highlight
| <H1> | <H2> | <H3> | <H4> | <H5> | <H6> | <B> | <U> | <I> | <EM> | <STRONG> | Total |
|---|
| 1 | 13 | 14 | 33 | 9 | 23 | 0 | 0 | 0 | 0 | 0 | 93 |
Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)
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<H1> (1) | PM Wong says he hopes outlines of PAP’s 5G leadership will emerge by next GE
| <H2> (13) | From 1,000-year-old tree to natural hot spring: 5 S’pore spots to wow kids and spark learning
Singapore Stories: The Heart of a Nation - Iconic photos from ST’s archives go on display
The Week in Pictures: Trump and Xi in Korea, Hurricane Melissa hits Jamaica
The vault keeper: The man guarding tonnes of gold and silver
Love is in the hair: How a wig loan scheme helps restore cancer survivors’ confidence
MBS tree surgeon: He works at height, prunes 800kg bonsai
More than a convenience store: Disappearing mamak shops
Typhoon Ragasa: How heavy rainfall led to a barrier lake bursting in Taiwan
How hawker signboards tell the story of Singapore
What makes swim star Yip Pin Xiu fast? Discover the science of her technique
Inside the confusing world of women’s clothing sizes
‘I wanted to be a kampung doctor, with my patients as my neighbours’
Video: Spend on meaningful experiences now, or save for golden years? Here’s what young people think
| <H3> (14) | Life’s too short to skip concerts if you have no one to go with
The slow satisfaction of making a picture come alive, bead by bead
#StrongNotSkinny: Why I want chunky legs
As ceasefire takes hold, ordinary life goes on in Israel and the Palestinian Territories
| <H4> (33) | Losing Tampines and Punggol at GE2025 would have sent ‘serious, far-reaching message’: PM Wong
A million evacuated, at least 2 killed as Super Typhoon Fung-wong barrels towards the Philippines
US airlines brace themselves for third day of government-mandated flight cuts
Syrian president arrives in Washington after US removes him from terrorism blacklist
South Korea to see cold snap before warm temperatures return Wednesday
Former Salmon’s Maternity Home in Prinsep Street set to be used as museum, school and cafe
Japan observes tiny tsunami following 6.9-magnitude quake
Magnetic pulses lower blood sugar of diabetic patients with excess belly fat: Study
2 men charged with murder over Chin Swee Road fight that left 56-year-old man dead
Beyond policy, PAP must also set the tone for politics in Singapore: PM Wong
As Afghan-Pakistan talks falter, fears grow of a wider conflict
Myanmar junta says it is demolishing 150 scam-hub buildings
Two teachers, one classroom: Malaysia’s plan to roll out ‘co-teaching’ sparks concern
Kia ora! Once facing extinction, the Maori language is enjoying a revival in New Zealand
‘Our long-term goal is for home businesses to be viable alternatives to traditional F&B’
‘As I helped others, something in me also healed’
Will AI steal Singapore jobs? What young workers need to know
9 in 10 young women in S’pore not taking active steps to safeguard breast health: Poll
Me and My Money: Football and finance fundamentals are fintech exec’s passions
‘Bloodied onslaughts’: Experts warn of AI’s growing impact on office jobs
askST Jobs: Stay fresh even when work spans time zones
The Great Lock In: The TikTok trend helping some young people salvage their 2025
Video: What do young Singaporeans think of vibe investing?
HDB family with Mercedes E200, Audi A4, Alfa Romeo, Toyota MR; 2,000 such homes own at least 3 cars
Two suspects in $3b money laundering case spent $70m on UK properties while on the run in 2023
Man dies after fight in Chin Swee Road; 2 men to be charged with murder
S'pore businessman cancels $9m divorce deal after discovering first-born child is not his
Thailand tightens alcohol rules; those who drink during prohibited hours may face fines
Losing Tampines and Punggol at GE2025 would have sent ‘serious, far-reaching message’: PM Wong
When a S’pore crypto cop told a single mum she had been scammed of her savings of over $120k
No more swinging good times: The changing face of the Singapore playground
Why are Singapore-made shows unappealing to many Singaporeans?
Life After... a journey of single parenting, building a bling empire – she now gives back to society
| <H5> (9) | Composed Jason Teh wins second career title after beating Yudai Okimoto in Korea Masters final
US airlines brace themselves for third day of government-mandated flight cuts
Cancer survivor continues fitness journey after exercise helped her cope with chemo
Mamdani’s New York victory exposes fault lines in Jewish Democratic politics
Via Sistina wins 2nd Champions Stakes
What’s with the fixation over brand-name schools?
Will AI steal Singapore jobs? What young workers need to know
The two rules that Parisians broke in the hot summer of 2025
Explore The Straits Times’ podcasts
| <H6> (23) | Latest headlines
Trending
Shorts
Singapore
Asia
Opinion
Visual stories
Your S'pore Story
Podcasts
Headstart
Latest
Money Mentor
Work Bestie
Life Guide
About Headstart
Most popular
Branded content
Nutritious groceries and meals: How communities are coming together to feed families in need
Caring for kids, parents: CPF tool helps plan your retirement with less stress
Why workplace safety is no longer someone else's problem
Outdoor time, eye drops and the right lenses: Ways to slow myopia progression in children
Asean's next chapter: How innovation, SMEs will drive regional growth
Building on 50 years in S'pore: What's driving this Canadian bank's Asian expansion
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HTML headings and emphasis tags are the most basic forms to indicate important content.
Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page |
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Reading Level
14.5
The page text content is a bit too difficult to be read and understood!
Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.
Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70. |
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Language
en Excellent! the website declared its language in use.
the detected language is : en
Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered. |
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Page Encoding
utf8 Excellent! the website declared its character encoding.
Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters. |
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Favicon
 Excellent! the website has a shortcut favicon image.
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RSS
the website does not have a RSS Feed.
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Robots.txt
Robots.txt is not presented for the site.
Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.
Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl. |
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XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]
Sitemap helps search engine crawler to identify your website pages.
Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel). |
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Loading Time
2.07 seconds - 29.28 Kb/s
The loading speed is normal, however it can be further improved.
Estimated loading time for different internet connections
Modem
(56Kbits/s) |
Mobile/HSDPAM
(7.2Mbits/s) |
ADSL
(8Mbits/s) |
Cable
(30Mbits/s) |
Optical Fibre
(100Mbits/s) |
|---|
| 8.66 s |
0.07 s |
0.06 s |
0.02 s |
4.85 ms |
Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.
Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server. |
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Total Size
61 Kb (60,616 bytes)
Excellent! the page size is just nice, that is within 30K-150K!
Page size affects the speed of your website.
Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading |
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Text To Code Ratio
| Total Size |
Text Size |
HTML Code Size |
Text/HTML Code Ratio |
|---|
| 61 Kb (60,616 bytes) |
7 Kb (7,128 bytes) |
53 Kb (53,488 bytes) |
13.33 % |
The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!
the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.
Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density. |
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Flash
Excellent! No flash component is detected on this page.
Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.
Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website. |
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Frame
Excellent! No frame is detected on this page.
Framesets and individual frames could cause problem for search engine to crawl your pages
Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice. |
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Inline CSS
Excellent! No Inline CSS is detected on this page.
It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.
Tips:
1. move inline css rules to external css file.
2. separate style from html. |
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Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)
nested tables could slow down page rendering and lead to bad user experience.
Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>. |
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Plain Text Email
1 Email Address (s****@sph.com.sg) was detected on this page.
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Redirect Count
3 redirections were detected for loading this page.
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Using HTTPS
Excellent! HTTPS is used for your page.
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WWW Resolve
Excellent! the websites https://www.straitstimes.com/global and http://straitstimes.com are resolved to the same url :https://www.straitstimes.com/global
Search Engines treat URLs with or without "www" as two different records.
Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com). |
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URL Rewrite
Non SEO Friendly URLs
| http://straitstimes.com/singa...-spots-to-wow-kids-and-spark-learning?ref=singapore | | http://straitstimes.com/singa...ffordable-clinic-elderly-care?ref=your-s'pore-story | | https://www.straitstimes.com/tags/st-headstart?ref=headstart-navbar | | https://www.straitstimes.com/tags/money-mentor?ref=headstart-navbar | | https://www.straitstimes.com/tags/work-bestie?ref=headstart-navbar | | https://www.straitstimes.com/tags/life-guide?ref=headstart-navbar | | http://straitstimes.com/singa...n-years-heres-what-young-people-think?ref=headstart | | http://straitstimes.com/busin...lunch-what-spore-workers-need-to-know?ref=headstart | | http://straitstimes.com/singa...steps-to-safeguard-breast-health-poll?ref=headstart | | http://straitstimes.com/busin...ndamentals-are-fintech-execs-passions?ref=headstart | | http://straitstimes.com/busin...-of-ais-growing-impact-on-office-jobs?ref=headstart | | http://straitstimes.com/busin...-fresh-even-when-work-spans-timezones?ref=headstart | | http://straitstimes.com/singa...-some-young-people-salvage-their-2025?ref=headstart | | http://straitstimes.com/singa...-singaporeans-think-of-vibe-investing?ref=headstart |
You may use url rewrite techniques to make these 14 urls to be SEO friendly.
clean, short and relevant URLs are favoured by users and search engines
Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly. |
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Underscore In URL
Excellent! your do not use underscore in your URLs.
Search Engines treat hyphen as word separator, they do not treat underscore as word separator.
Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking. |
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Links
Internal Links
(link to pages within this domain) |
External Links
(link to pages on other websites) |
Total |
|---|
| 128 |
25 |
153 |
Too many links (153), it may be considered as spam!
Internal Links (link to pages within this domain) - 128
| URL |
Anchor Text |
|---|
| https://www.straitstimes.com | | | http://straitstimes.com/singapore | Singapore | | http://straitstimes.com/asia | Asia | | http://straitstimes.com/world | World | | http://straitstimes.com/opinion | Opinion | | http://straitstimes.com/life | Life | | http://straitstimes.com/business | Business | | http://straitstimes.com/sport | Sport | | http://straitstimes.com/visual | Visual | | http://straitstimes.com/st-podcasts | Podcasts | | http://straitstimes.com/search | Search | | http://straitstimes.com/singapore | singapore | | http://straitstimes.com/asia | asia | | http://straitstimes.com/world | world | | http://straitstimes.com/opinion | opinion | | http://straitstimes.com/life | life | | http://straitstimes.com/business | business | | http://straitstimes.com/sport | sport | | http://straitstimes.com/visual | Visual | | http://straitstimes.com/st-podcasts | Podcasts | | http://straitstimes.com/paid-press-releases | Paid press releases | | https://www.straitstimes.com | | | http://straitstimes.com/search | Search | | http://straitstimes.com/singapore | singapore | | http://straitstimes.com/asia | asia | | http://straitstimes.com/world | world | | http://straitstimes.com/opinion | opinion | | http://straitstimes.com/life | life | | http://straitstimes.com/business | business | | http://straitstimes.com/sport | sport | | http://straitstimes.com/visual | Visual | | http://straitstimes.com/st-podcasts | Podcasts | | http://straitstimes.com/paid-press-releases | Paid press releases | | http://straitstimes.com/singa...adership-will-emerge-by-next-ge | PM Wong says he hopes outlines... | | http://straitstimes.com/singa...nd-far-reaching-message-pm-wong | Losing Tampines and Punggol at... | | http://straitstimes.com/asia/...-intensifies-into-super-typhoon | A million evacuated, at least ... | | http://straitstimes.com/world...government-mandated-flight-cuts | US airlines brace themselves f... | | http://straitstimes.com/world...t-arrives-in-the-us-state-media | Syrian president arrives in Wa... | | http://straitstimes.com/asia/...m-temperatures-return-wednesday | South Korea to see cold snap b... | | http://straitstimes.com/singa...-used-as-museum-school-and-cafe | Former Salmon’s Maternity Home... | | http://straitstimes.com/asia/...ture-in-northern-japan-nhk-says | Japan observes tiny tsunami fo... | | http://straitstimes.com/breaking-news | Latest headlines | | http://straitstimes.com/sport...-okimoto-in-korea-masters-final | minutes agoComposed Jason Teh ... | | http://straitstimes.com/world...government-mandated-flight-cuts | minutes agoUS airlines brace t... | | http://straitstimes.com/sport...lped-her-cope-with-chemotherapy | minutes agoCancer survivor con... | | http://straitstimes.com/world...s-in-jewish-democratic-politics | minutes agoMamdani’s New York ... | | http://straitstimes.com/sport...stina-wins-2nd-champions-stakes | minutes agoVia Sistina wins 2n... | | http://straitstimes.com/videos/6384864344112 | 0:43 | | http://straitstimes.com/videos/6384858940112 | 1:56 | | http://straitstimes.com/videos/6384856642112 | 2:48 | | http://straitstimes.com/videos/6384857285112 | 1:35 | | http://straitstimes.com/videos/6384856386112 | 0:37 | | http://straitstimes.com/videos/6384831559112 | 1:21 | | http://straitstimes.com/videos/6384824629112 | 2:29 | | http://straitstimes.com/videos/6384829195112 | 0:26 | | http://straitstimes.com/videos/6384786978112 | 0:51 | | http://straitstimes.com/singapore | Singapore | | http://straitstimes.com/singa...nd-spark-learning?ref=singapore | From 1,000-year-old tree to na... | | http://straitstimes.com/singa...nts-with-excess-belly-fat-study | Magnetic pulses lower blood su... | | http://straitstimes.com/singa...e-road-fight-that-left-one-dead | 2 men charged with murder over... | | http://straitstimes.com/singa...e-for-politics-in-spore-pm-wong | Beyond policy, PAP must also s... | | http://straitstimes.com/asia | Asia | | http://straitstimes.com/asia/...-fears-grow-of-a-wider-conflict | As Afghan-Pakistan talks falte... | | http://straitstimes.com/asia/...olishing-150-scam-hub-buildings | Myanmar junta says it is demol... | | http://straitstimes.com/asia/...-out-co-teaching-sparks-concern | Two teachers, one classroom: M... | | http://straitstimes.com/asia/...enjoys-a-revival-in-new-zealand | Kia ora! Once facing extinctio... | | http://straitstimes.com/opinion | Opinion | | http://straitstimes.com/opini...s-if-you-have-no-one-to-go-with | Life’s too short to skip conce... | | http://straitstimes.com/authors/elizabeth-khor | Elizabeth Khor | | http://straitstimes.com/opini...picture-come-alive-bead-by-bead | The slow satisfaction of makin... | | http://straitstimes.com/opini...otskinny-why-i-want-chunky-legs | #StrongNotSkinny: Why I want c... | | http://straitstimes.com/authors/lee-siew-hua | Lee Siew Hua | | http://straitstimes.com/opini...and-the-palestinian-territories | As ceasefire takes hold, ordin... | | http://straitstimes.com/authors/hariz-baharudin | Hariz Baharudin | | http://straitstimes.com/tags/st-discover | Visual stories | | http://straitstimes.com/multi...e-stories-the-heart-of-a-nation | Singapore Stories: The Heart o... | | http://straitstimes.com/multi...-hurricane-melissa-hits-jamaica | The Week in Pictures: Trump an... | | http://straitstimes.com/multi...rding-tonnes-of-gold-and-silver | The vault keeper: The man guar... | | http://straitstimes.com/multi...ore-cancer-survivors-confidence | Love is in the hair: How a wig... | | http://straitstimes.com/singa...s-at-height-prunes-800kg-bonsai | MBS tree surgeon: He works at ... | | http://straitstimes.com/multi...-store-disappearing-mamak-shops | More than a convenience store:... | | http://straitstimes.com/multi...barrier-lake-bursting-in-taiwan | Typhoon Ragasa: How heavy rain... | | http://straitstimes.com/multi...rds-tell-the-story-of-singapore | How hawker signboards tell the... | | http://straitstimes.com/multimedia/yip-pin-xiu-queen-of-grit | What makes swim star Yip Pin X... | | http://straitstimes.com/multi...-world-of-womens-clothing-sizes | Inside the confusing world of ... | | https://www.straitstimes.com/featured/yoursingaporestory/ | Your S'pore Story | | http://straitstimes.com/singa...erly-care?ref=your-s'pore-story | ‘I wanted to be a kampung doct... | | http://straitstimes.com/singa...-cafe-discovery-platform-acuppa | ‘Our long-term goal is for hom... | | http://straitstimes.com/singa...social-worker-saved-by-kindness | ‘As I helped others, something... | | http://straitstimes.com/st-podcasts | Podcasts | | http://straitstimes.com/singa...over-which-schools-we-come-from | The Usual Place PodcastWhat’s ... | | http://straitstimes.com/busin...what-spore-workers-need-to-know | Headstart On Record PodcastWil... | | http://straitstimes.com/asia/...broke-in-the-hot-summer-of-2025 | The two rules that Parisians b... | | http://straitstimes.com/singa...lore-the-straits-times-podcasts | ST PodcastsExplore The Straits... | | https://www.straitstimes.com/headstart | Headstart | | https://www.straitstimes.com/...-headstart?ref=headstart-navbar | Latest | | https://www.straitstimes.com/...ney-mentor?ref=headstart-navbar | Money Mentor | | https://www.straitstimes.com/...ork-bestie?ref=headstart-navbar | Work Bestie | | https://www.straitstimes.com/...life-guide?ref=headstart-navbar | Life Guide | | http://straitstimes.com/singa...oung-people-think?ref=headstart | Video: Spend on meaningful exp... | | ... | |
External Links (link to pages on other websites) - 25
| URL |
Anchor Text |
|---|
| https://e-paper.sph.com.sg/st | E-paper | | https://subscribe.sph.com.sg/...tm_content=subscribelink-header | Subscribe | | https://rewards.sph.com.sg/ | SPH Rewards | | https://www.stclassifieds.sg/...r&utm_campaign=ST_link_20131219 | STClassifieds | | https://www.sph.com.sg/advertising-solutions | Advertise with us | | https://consumerfaq.sph.com.sg/kb?lang=en | FAQs | | https://rewards.sph.com.sg/ | SPH Rewards | | https://www.stclassifieds.sg/...r&utm_campaign=ST_link_20131219 | STClassifieds | | https://www.sph.com.sg/advertising-solutions | Advertise with us | | https://consumerfaq.sph.com.sg/kb?lang=en | FAQs | | https://vt.tiktok.com/ZSMr24eyF/?ref=headstart-navbar | About Headstart | | https://e-paper.sph.com.sg/st | E-paper | | https://www.sph.com.sg/legal/website_tnc/ | Terms & Conditions | | https://www.sph.com.sg/legal/sph_privacy/ | Privacy Policy | | https://www.sph.com.sg/advertising-solutions | Advertise with us | | https://itunes.apple.com/sg/a...mes-for-iphone/id547465441?mt=8 | | | https://play.google.com/store...tails?id=com.buuuk.st&hl=en | | | https://subscribe.sph.com.sg/..._content=subscribebutton-footer | | | https://x.com/straits_times | | | https://www.tiktok.com/@straitstimes | | | https://instagram.com/straits_times | | | https://www.facebook.com/TheStraitsTimes | | | https://www.youtube.com/user/StraitsTimesOnline | | | https://t.me/TheStraitsTimes | | | https://sg.linkedin.com/company/the-straits-times | |
reasonable number of links (below 100) per page will give a better user experience.
Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page. |
|
|
Images
| Total Images |
Alt Present |
Alt Missing |
|---|
| 64 |
61 |
3 |
3 images do not have Alt values.
Image URL - 64
| URL |
ALT Text |
|---|
| http://straitstimes.com/assets/ST-logo-default-aoeSLh4S.png | Straitstimes.com header logo | | http://straitstimes.com/assets/ST-logo-default-aoeSLh4S.png | Straitstimes.com header logo | | https://cassette.sphdigital.c...49602e75dac7da2431974a90486089f713751b388d7d03f15f9 | Prime Minister Lawrence Wong s... | | https://cassette.sphdigital.c...f89f1bbee25ee7aabd9902887b7df2c9cd3c3e7879f6a481c18 | image-alt | | https://cassette.sphdigital.c...12553096000fecdc4975ce09444f2b53ae9ab7daa470154ab0b | image-alt | | https://cassette.sphdigital.c...139025b2206b0119aab3e5b7eb7e189b788f994a1d686d9cd99 | image-alt | | https://cassette.sphdigital.c...90f6114dfe81442f9eb83cfb69856658f35c9bd5ffc3ef720d0 | image-alt | | https://cf-images.ap-southeas...17d-4cf9-9e3c-19a518577621/1280x720/match/image.jpg | Philippines evacuates 900,000 ... | | https://cf-images.ap-southeas...e2d-439f-9b52-7780a7433345/1280x720/match/image.jpg | Some say we are nitpicking: PM... | | https://cf-images.ap-southeas...5ce-4611-939d-79e093e46b7b/1280x720/match/image.jpg | Why we sing ‘mari kita’ not ‘m... | | https://cf-images.ap-southeas...73b-4424-96db-6ab6f2631887/1280x720/match/image.jpg | PAP victory in GE 2025 was ‘no... | | https://cf-images.ap-southeas...cc8-4eaf-85b2-aa55e681bc06/1280x720/match/image.jpg | Massive spider web home to mor... | | https://cf-images.ap-southeas...c6d-4921-b726-f1671d0dcdec/1280x720/match/image.jpg | 2 men to be charged with murde... | | https://cf-images.ap-southeas...941-4cdd-ad48-7751edcba15c/1280x720/match/image.jpg | Outrageous, wrong and complete... | | https://cf-images.ap-southeas...c02-4d66-8645-8c3e95c48c32/1280x720/match/image.jpg | Hongdae Guy spotted: Excuje me... | | https://cf-images.ap-southeas...56d-444b-aaf2-4dd52565be43/1280x720/match/image.jpg | Students among 55 injured in J... | | https://cassette.sphdigital.c...62b00ed25a539b566494cdc8617356fa579dfa7ecbd24552428 | A child stops to admire the 1,... | | https://cassette.sphdigital.c...e9a5f69013774f10e45dfbd99733a7c894787cbe04476c8dacd | image-alt | | https://cassette.sphdigital.c...4aac329596b56452720588766bab9a063e917a7ac9e0526fded | image-alt | | https://cassette.sphdigital.c...a21e4c0f453052d165a04833efc9a39839c2e328c1e636b7e05 | image-alt | | https://cassette.sphdigital.c...05e26dc9dcc90a306588cfcc60fbd50e28d70b68322c6818f67 | image-alt | | https://cassette.sphdigital.c...a1f536f6742ecde10e8ebb2ba77788c2e763382acd741?w=150 | avatar-alt | | https://cassette.sphdigital.c...0427f74d7f71e2fc4c6adffba1c5b90d28e26b62031bf?w=150 | avatar-alt | | https://cassette.sphdigital.c...27bc81a57ef3eb0db6ee1eb133b9aae50b56b035b7102?w=150 | avatar-alt | | https://cassette.sphdigital.c...c48179ff052f5defba928b9af3e8326ade973ea5bea5d47a6a0 | image-alt | | https://cassette.sphdigital.c...ee9e8c2eedf608b9b602c4b642795518668748c0fd08424d1b5 | image-alt | | https://cassette.sphdigital.c...dddadebc357675f63141dca3d1cc774a6d755d5c89cb53b3f32 | image-alt | | https://cassette.sphdigital.c...81286289c5c983f7def890751dfed9f008ac4226ea8ec9a2527 | image-alt | | https://cassette.sphdigital.c...45e2f21c39223ecf8db51fffe72c1d1b3a69fba68a7e992fc6a | image-alt | | https://cassette.sphdigital.c...a103aa12f4c818c985f06caa00fa446e6ab826df8d6ad551424 | image-alt | | https://cassette.sphdigital.c...e49fe78c12c0e62b9e17628b0dd767d5361e25d6dd933d16f8a | image-alt | | https://cassette.sphdigital.c...104594eeca7e8fa6052c3e4b74c54a7605273b23f096f710b7e | image-alt | | https://cassette.sphdigital.c...f0004084a08613c804c5c2d83fa189adbadb95c72fd17c80fd4 | image-alt | | https://cassette.sphdigital.c...116818e48edcf9d91e9a6566065e86705b66ef30933cd95d88f | image-alt | | https://cassette.sphdigital.c...98c9c4afb95682147a425643fad003e3fd936f989e85e967f00 | geriatrician-nur-farhan-alami-... | | https://cassette.sphdigital.c...9de3cfee4c5189a251dc636fd22b69f4683ee86d8e1bf43aab7 | image-alt | | https://cassette.sphdigital.c...7f97b1c62f4d4e107d65d2d1b3144633b40a81824765a015352 | image-alt | | https://cassette.sphdigital.c...dc5890f143859192181ab738ff6c98bbc551b18254f49a11f70 | image-alt | | https://cassette.sphdigital.c...bc338feff8e354d7b9e5342ca6a0abbf3d5513938871c0d8104 | image-alt | | https://cassette.sphdigital.c...2ce56f29a6fa85d13658a86b363e641a767cf17cf9dcea86154 | image-alt | | https://cassette.sphdigital.c...c69a4b3b85c312c83a495546b2dfe1c902d5f48df9b4fdcad00 | image-alt | | https://static1.straitstimes.com.sg/s3fs-public/articles/2025/01/22/hslogo.png | navigation-bar-logo | | https://cassette.sphdigital.c...a0bafb705580db998911659d26b3fe75e9754f8bbe5d17dfa49 | | | https://cassette.sphdigital.c...a072825ef4745529eaa8405c9e89776855632c3089afa118304 | Jobs in Singapore will likely ... | | https://cassette.sphdigital.c...0de79fc29801c219474d60a0fe05e95befd621b7e08eb631c22 | Jobs in Singapore will likely ... | | https://cassette.sphdigital.c...49df9011a03faccabf67dd6b9f682eba836a52f5591be24e5bf | Workers should evaluate whethe... | | https://cassette.sphdigital.c...a94c1c8155db6f2a9375bcb32a90726a50224f8f90098ae848e | Workers should evaluate whethe... | | https://cassette.sphdigital.c...97e9c61a00b59fa17e9054d40863f1245a9332b854f22d7db60 | On TikTok, young people across... | | https://cassette.sphdigital.c...d12590ddc4d5a90d8a87d3a4e2f54b5d9f24ffecc29aab2f651 | On TikTok, young people across... | | https://cassette.sphdigital.c...f068e2deffe58c96aab560e98347b2df5885048163d3f088ca3 | | | https://cassette.sphdigital.c...ca944f6745570f46f4998e4d47576b39e087ce142b49fc3f1dc | | | https://cassette.sphdigital.c...46bd66949fcae9caef1b3f2be0d2cd663bfbd41d607bd7d0f39 | FairPrice Group’s A Full Plate... | | https://cassette.sphdigital.c...99c19ca34deb34699365e81e68e7a0c6d3af19a0d88cd3f2183 | FairPrice Group’s A Full Plate... | | https://cassette.sphdigital.c...7048efedecca28064bf7bfa1786d6f7e36861eb4891cdc31a2b | 38-year-old cpf member tan hui... | | https://cassette.sphdigital.c...15f4337fba91344a32c2a6fec474fb651ced1dbaeba64c968c5 | 38-year-old cpf member tan hui... | | https://cassette.sphdigital.c...84dbb81aa499a8d7d02d1c0973d74c934519f276db44dc7b15b | From construction workers at a... | | https://cassette.sphdigital.c...9344ac332046b6874e66ba90ec586f4a9154cc643c31e15c136 | From construction workers at a... | | https://cassette.sphdigital.c...a85a77a4279a7fd20bf5a0dc384799d5be1ada181af1ad78f06 | With guidance from an eye care... | | https://cassette.sphdigital.c...eae76c31fe4cd26ce3c894ecf1bd54a730f7ec9eb585cd0384d | With guidance from an eye care... | | https://cassette.sphdigital.c...6b5f38147a6d32ebe65c6c5e125ec8267a237876e64718be34e | Vice chairman and president of... | | https://cassette.sphdigital.c...a3b0034386aac6b80cd5fa193f4776debd7601b1fa90cb61def | Vice chairman and president of... | | https://cassette.sphdigital.c...3af7fe167748b4c4cf98e8e6e01b2b65f622876377d9e5c5e06 | This year marks the Royal Bank... | | https://cassette.sphdigital.c...b67f44207b8336c02dd16818c694f8267c7c563bddc18985c57 | This year marks the Royal Bank... | | http://straitstimes.com/assets/subscribe-placeholder-CAZVQ3f8.png | Subscribe Placeholder |
search engines cannot `see` images, proper Alt content will help them to better understand and index images.
Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image. |
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CSS
| Style Block In Same Page |
Links to External Style Files |
Total |
|---|
| 0 |
1 |
1 |
Excellent! all stylesheets are kept in separate files.
Links To External Stylesheet Files - 1
| Stylesheet URL |
rel |
type |
|---|
| http://straitstimes.com/assets/index-CG2KHyzB.css | stylesheet | |
|
|
|
Script
| Scripts Block In Same Page |
Links to External Script Files |
Total |
|---|
| 15 |
8 |
23 |
Too many (8) external scripts files , it will slow down the downlaoding.
Links To External Script Files - 8
| Script URL |
Type |
|---|
| https://adtag.sphdigital.com/pub/st/prebid.js | | | https://cdp.sph.com.sg/activation/activation.js | | | https://securepubads.g.doubleclick.net/tag/js/gpt.js | | | https://cdn.sphlabs.com/suid/suid.min.js | text/javascript | | http://straitstimes.com/assets/nr-loader-spa-1.290.1.min-CWmC8H94.js | text/javascript | | http://straitstimes.com/assets/index--XKyK98r.js | module | | https://adtag.sphdigital.com/pub/st/apm-init.js | | | |
put scripts together and link them from an external files rather then put them in the same file as the main page.
Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading. |
|
|
Blog Or News Release
Link to Blog / News Release Page
| http://straitstimes.com/breaking-news | Latest headlines |
Excellent! we have found blog linked to your site.
Having a blog is a great way to provide fresh content and retain users, search engines favour it too.
Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines. |
|
|
DMOZ Listing
Yes
Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project
|
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Google Analytics
Analytics Service is not implemented for the site.
|
|
|
Google Page Rank
8 Excellent! the website has a high page rank (8/10).
|
8
|
| 0 - 1 |
2 - 3 |
4 - 10 |
|---|
| Poor |
Good |
Excellent |
|
|
|
Links From Root Domains
137
Excellent! You do have a lot of root domains (137) linked to your site straitstimes.com.
|
137
|
| < 20 |
21 - 50 |
> 51 |
|---|
| Poor |
Good |
Excellent |
Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.
Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value. |
|
|
Social Engagement
Your site has an excellent social media engagement!
 Facebook Likes 1,639  Facebook Shares 1,899  Facebook Comments 769  Tweets 8  LinkedIn 30
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|
Social Media Integration
Good! your site is integrated with social media.
| Facebook Page | https://www.facebook.com/TheStraitsTimes | | Twitter Account | Not Found | | Google+ Page | Not Found |
|
|
|
Trustworthiness
90
Excellent! the website has a good Trustworthiness Score (90/100).
|
90
|
| 0 - 19 |
20 - 39 |
40 - 59 |
60 - 79 |
80 - 100 |
|---|
| Very Poor |
Poor |
Unsatisfactory |
Good |
Excellent |
Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).
Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you. |
|
|
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).
|
90
|
| 0 - 19 |
20 - 39 |
40 - 59 |
60 - 79 |
80 - 100 |
|---|
| Very Poor |
Poor |
Unsatisfactory |
Good |
Excellent |
|
|
|
Safe Browsing
Safe! the site straitstimes.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]
Ensure that your site is malware free and does not cause harm to users` computers.
Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review. |
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Traffic Rank
5,180th most visited website in the world.
33th most visited website in Singapore 
your site has an excellent high traffic rank in the world. |
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Websites On Same Server
Excellent! You domain straitstimes.com is the only one hosted on the server (ip : 3.160.246.69).
Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.
Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines. |
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Server Location
your server (IP : 3.160.246.69) is located at United States 
the most site visitors come from Singapore
your server is located in different place from where most of your site visitors come from. |
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HTTP Compression
No
your website server does not support HTTP Compression.
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Caching
No
your website server does not support Caching.
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Server Signature
Excellent! the website server signature is off.
A secure and safe server is not only good for your site visitors but also good for search engines.
Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off. |
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Domain Age
28 years, 102 days old ( 1st registered on : 1997-08-18 )
[ To check the detailed whois info, Use this Whois Lookup Tool ]
excellent, the domain age is old enough.
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Domain Expires
0 years, 260 days from today ( expires on : 2026-08-16 )
[ To check the detailed whois info, Use this Whois Lookup Tool ]
domain is expiring in less than a year.
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Domain Info
straitstimes.com ( 16 characters )
Domain Registrar : CSC Corporate Domains, Inc.
[ To check the detailed whois info, Use this Whois Lookup Tool ]
| Domain Created On |
Last Modified On |
Expires On |
|---|
| 1997-08-18 |
2025-08-13 |
2026-08-16 |
| 28 years, 102 days old |
0 years, 107 days ago |
0 years, 260 days from today |
28 years, 102 days old
Domain Name Servers used by straitstimes.com
| DNS Name |
IP Address |
|---|
| ns-1208.awsdns-23.org | 205.251.196.184 | | ns-2022.awsdns-60.co.uk | 205.251.199.230 | | ns-260.awsdns-32.com | 205.251.193.4 | | ns-627.awsdns-14.net | 205.251.194.115 |
Domain is going to expire in less than a year time (0 years, 260 days from today), try to renew it for more than one year!
domain name choice and domain age are crucial for SEO.
Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business. |
