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Excellent Practice32
Improvement Could be Made7
Critical Issues to Attend12
Oct 4, 2022 02:04 PM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     73
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

athletic   careers   multimedia   people   science   stories   technology   video  

The Straits Times - Breaking News, Lifestyle & Multimedia News

Words count: 8    Unique Words: 7    Length: 62 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
The Straits Times - Get latest breaking news, business, sports, lifestyle, tech & multimedia and more news in Singapore, Asia & rest of the world at

Words count: 26    Length: 166 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Straits Times - Breaking News, Lifestyle & ...
The Straits Times - Get latest breaking news, business, sports, lifestyle, tech & multimedia and more news in Singapore, Asia & rest of the world at ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

australia  business  cafe  china  dropdown  east  football  hopping  indonesia  interactive  international  korea  life  malaysia  media  missile  multimedia  navigation  nbsp  news  newsletter  opinion  paper  podcasts  popular  pore  poreans  rates  rsquo  singapore  south  sph  sports  straits  tech  times  toggle  travel  videos  year 

Top 20 Keywords
Total Terms Count: 1,296

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
toggle 21 1.62%
dropdown 18 1.39%
singapore 17 1.31%
news 15 1.16%
straits 10 0.77%
times 10 0.77%
sports 10 0.77%
tech 8 0.62%
pore 8 0.62%
interactive 8 0.62%
business 7 0.54%
multimedia 7 0.54%
football 7 0.54%
podcasts 6 0.46%
media 6 0.46%
rsquo 6 0.46%
opinion 5 0.39%
cafe 5 0.39%
nbsp 5 0.39%
paper 5 0.39%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


The Straits Times
The Straits Times


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The Straits Times
India's Modi says ready to contribute to peace efforts in Ukraine
S'pore to spend more than $1 billion to get Healthier SG preventive care strategy up and running
Malaysia's anti-party hopping law comes into effect on Oct 5
Australia's Telstra reveals data breach two weeks after attack on Optus
Worst Thai flood in years inflicts damage to crops, puts tourism revival at risk
Country music pioneer Loretta Lynn dies aged 90: US media
US, South Korea conduct ‘precision bombing drill’ after North Korea missile launch
Elon Musk plans to go ahead with original price of US$54.20 a share for Twitter, say sources
Family of victim in Indonesia football tragedy questions why gates were shut and the use of tear gas
Malaysian PM says it is his prerogative when to dissolve Parliament
Thai PM Prayut may not get support for second term: Analysts
The TikTok test
China under Xi Jinping: A look at his 10-year rule and what lies ahead
Bustling border markets bring Bangladeshis, Indians together
A more humane drug war: Inquirer
Equitable, resilient and sustainable food system: Kathmandu Post contributor
Umno's general election dilemma
Opposition, public angry with Umno's call for polls close to Malaysia's flood season
Umno calls for Malaysia Parliament to be dissolved soon for GE this year
Malaysia GE microsite: Get the latest
'Mum's fine because we've got her a robot': Expert warns against a lonelier world for elderly
Ukraine crisis raises prospect of more states going nuclear: Veteran S'pore diplomat
Rise above blame games to common challenge, urges zoonotic diseases expert Wang Linfa
The window's closing on climate change: Tommy Koh
Decoding Putin's annexation speech
Why economies crash
The TikTok test
Does no work messaging after hours also mean no personal texts in office?
Indonesia football stampede: What led to the tragedy?
I feared for our lives: Alam Shah recounts Indonesia football stint following stadium stampede
S'pore should consider standby diesel fuel facility to boost energy security: Industry experts
President Marcos under fire for S'pore F1 trip as Filipinos reel from typhoon
Covid-19 strikes for 24 hours on a luxury cruise in Italy
Cafe-hopping in JB increasingly popular among young S'poreans
I have never stopped missing her but I have learnt to live with it: Widower
Formula 1: 6 memorable things about the 2022 Singapore Grand Prix
Taiwan Strait: Cross-strait clash could draw others into the fray
Korean Peninsula: Uneasy status quo, but sparks fly when North tests missiles
South China Sea: Home to oil, gas reserves and rich fishing grounds
East China Sea: Isles near potentially huge oil, gas deposits
Securing the world's best for Singapore and luring top local talents back home
Start-up ecosystem remains resilient amid macro-related issues
Toasting fine wine's resilience
Impact investing: Making a difference with your capital
Cleaning up after death: Meet Singapore’s trauma cleaner
Interactive: Celebrating Merlion’s golden jubilee
Interactive: The Great Singapore Run
Interactive: How sweet are your favourite drinks?
Interactive: A look back on over 50 years of Jurong Bird Park
Interactive: End of the line for MRT tickets
Thanks for the memories: Saying goodbye to Block 26 Sin Ming
Interactive: Teochew opera only for the old? Meet the children keeping the art form alive
In Pictures: Singapore kicks off National Day celebrations with concert, carnivals
Interactive: Pre-Parade Preparation Party
Earth Overshoot Day: How many earths would we need if everyone lived like S'poreans?
Interactive: Bidding farewell to a beloved organic farm in S'pore
Japan’s Niseko gears up for ‘tourism explosion’
Spend time in nature, soak up French and Melanesian culture in New Caledonia
The joy of safe, scenic self-drive holidays in Thailand
Weekend Trip: 5 reasons to visit Kota Kinabalu
Cooling Singapore studies to look at rising temperatures on health, natural ecosystems
About 90 heads of state confirmed for COP27 climate summit, host Egypt says
Tokyo to mandate solar panels on roofs of new buildings from April 2025
Warmer days, chillier nights: Expect more serious extreme weather in Singapore
In Pictures: Rain or shine, F1 night race brings the buzz back to S'pore
In Pictures: More than 120 die in Indonesia football stadium crush
President Marcos under fire for S'pore F1 trip as Filipinos reel from typhoon
Alfa Romeo showroom shut, staff laid off as S'pore distributorship set to change hands
Fixed home loan rates in Singapore hit 3.85% as all three local banks hike their fixed rate packages
US, South Korea conduct ‘precision bombing drill’ after North Korea missile launch
Attractive exchange rate a draw for S'poreans heading for JB
How to prevent your luggage from getting lost (and what to do if it happens)
Cafe-hopping in JB increasingly popular among young S'poreans
Singapore Savings Bonds for November offering record-high rates
Local football clubs told to cease jackpot operations by end of October
Riders Cafe in Bukit Timah to close by end February 2023 for Cross Island Line works
<I> (1)
<EM> (1)Submitted by nadiahmn on Thu, 10/11/2018 - 06:51

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.49 seconds - 92.09 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
6.45 s 0.05 s 0.05 s 0.01 s 3.61 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
45 Kb (45,125 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
45 Kb (45,125 bytes) 10 Kb (9,844 bytes) 35 Kb (35,281 bytes) 27.90 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
6 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
262 38 300

Too many links (300), it may be considered as spam!

Internal Links (link to pages within this domain) - 262
URL Anchor Text Straits Times Straits Times Straits Times & Education & Crime Asia Asia Asia States East Editorial & Design & Markets News One Sports
http://stepaper.straitstimes.comE-paper Straits Times Read & Win
http://stepaper.straitstimes.comE-paper & Education & Crime Asia Asia Asia States East Editorial

External Links (link to pages on other websites) - 38
URL Anchor Text Websites Rewards Harian Min Daily News Property Murasu Business Times New Paper Policy
https://www.sphsubscription.c...nt=subscribebutton-homepage-midSubscribe for iPhones and iPad... in Google Play & Conditions Protection Policy

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
52 0 52

Alt values are missing for all the images (52), it will be hard for search engines to include your site for image searches!

Image URL - 52

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
2 29 31

Too many (29) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 29
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
89 37 126

Too many (37) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 37
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page Home page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (137) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,639
  Facebook Shares 1,899
  Facebook Comments 769
  Tweets 8
  LinkedIn 30

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
4,555th most visited website in the world.
31th most visited website in Singapore  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from Singapore  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 47 days old ( 1st registered on : 1997-08-18 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 315 days from today ( expires on : 2023-08-16 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 16 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1997-08-18 1997-08-18 2023-08-16
25 years, 47 days old 25 years, 47 days ago 0 years, 315 days from today
25 years, 47 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 315 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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