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Excellent Practice28
Improvement Could be Made10
Critical Issues to Attend11
Oct 21, 2021 06:11 PM

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  • Set meta description for your page.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 10 inline css components to an external style sheet file.
  • Configure the server so that your site with or without 'www' (, are resolved to the same URL.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Add more meta keywords for your page and allows it to contains 10 to 20 words.
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Detailed Reviews

Related Category
Most related categories of this website.

Print Edition - The Sunday Times, Sri Lanka

Words count: 7    Unique Words: 7    Length: 43 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.

Words count: 1    Length: 7 characters    keyword phrases count : 1

The keywords is too short!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:100% (1/1)
feature 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

business  captain  columns  constitution  crisis  editorial  feeds  fuel  fund  garbage  gas  government  kerosene  lanka  lankan  leading  lsquo  major  migrant  minister  news  pandora  papers  park  people  plans  price  rajapaksa  raquo  read  rsquo  season  sri  sunday  talked  times  tourism  urban  weeks  worker 

Top 20 Keywords
Total Terms Count: 1,032

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
read 29 2.81%
rsquo 15 1.45%
sri 11 1.07%
times 11 1.07%
lanka 9 0.87%
sunday 6 0.58%
price 6 0.58%
people 5 0.48%
gas 5 0.48%
lsquo 5 0.48%
kerosene 5 0.48%
lankan 4 0.39%
plans 4 0.39%
news 4 0.39%
feeds 4 0.39%
weeks 4 0.39%
rajapaksa 4 0.39%
crisis 4 0.39%
tourism 4 0.39%
raquo 4 0.39%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




Maha season begins; but farmers are not in the field
Meethotamulla still an environmental hazard; Plans for urban park still underway
Govt. deep in infertile political ground, as fertiliser crisis grows
Blowing in the wind – silky threads of flying spiders cause wonder
Tourism revival: September sets the pace with backpacker visitors
‘Carpe Diem’ — the plan Lankans will stick to in UAE
Untimely retirement of a star in the making
Prodigal son, returned!
Migrant worker remittances grew by 5% in 2020 despite many returnees
Imports substitution: The way forward
One Qualification, Two Destinations
People let off their gas, go for kerosene
Fuel crisis: Supplies can be guaranteed only till January
EPF, ETF lose hundreds of millions by investing in loss-making Laugfs Gas
No bidders: Dollar crunch hits spot tenders for coal
Jayasumana-appointed committee proposes NMRA be brought under Jayasumana
Controversy looms over ADB-funded Rs. 85 billion tunnel project
Indo-Lanka Mithra Shakthi
Unions on the streets, schools on their feet
Maha season begins; but farmers are not in the field
Peradeniya and Uva Wellassa Universities promote social enterprise
‘Lessons’ to stay safe in the classroom
Be responsible – Health DG
‘Best way to prevent post COVID is to prevent COVID-19 itself’
Valuable advice on how to handle Long COVID
Meethotamulla still an environmental hazard; Plans for urban park still underway
‘Carpe Diem’ — the plan Lankans will stick to in UAE
Dilshan scoops out irritating incidents
Player development is key to success — Sri Lanka ‘A’ head coach Rumesh Ratnayake
Olympian Matthew Abeysinghe’s FINA World Championship appearance doubtful
Shooting events back on fire after two years
Dialog and SLC release T20 World Cup Song
Untimely retirement of a star in the making
Fate of our club players
U.D. Wickramanayake – An outstanding, versatile sportsman
Men’s T20 World Cup 2021 team guide
E-sport driver and athlete training programme by Mandarin Reid
Pesandu, Senuja, Chanindi and Minethma bag gold medals
Shift to kerosene due to mounting LPG costs
$2.5 b controversial deal in the pipeline for CPC funding
Sri Lanka: Sleeping beauty in tourism
CB directions further dry dollar conversions
Fertiliser for tea in 6-8 weeks
SEC to monitor stocks related social media activity
Strapped for cash
Prodigal son, returned!
Central Bank to increase single shareholder limit of banks
Data Protection Bill to Parliament soon to safeguard personal data
Migrant worker remittances grew by 5% in 2020 despite many returnees
Imports substitution: The way forward
Dialog Axiata wins global award for Excellence in AI, Data & Insights
PB ranked among ‘Top 10 Most Admired Companies in Sri Lanka’
NDB introduces first-ever Mobile App for SMEs – NEOS Biz
Is there a way out for people caught in price tsunami?
Where’s that brain of the bunch?
Fresh economic thinking and pragmatic policies imperative
Whitewashing his sins with his version of “Uneven Justice”
‘If they do not have rice, let them have milk rice?’
Will the new constitution be worse than the known devil?
Pandora Papers should galvanise campaign for change in the global financial regime
Creating more confusion over Pandora
Merlin the classics wizard’s odyssey
The wolf in sheep’s clothing: Beware of child grooming online
Now online; portals into our past through the lens of radical activists
Aunty Oosha — Thank you for the ballet and those life lessons
Cushioning post mastectomy trauma
COVID brought her back home, now Rome awaits her
Paving the way for female gamers
Blood donation to mark Duke of Edinburgh Day
Satheeshan: original singer of ‘Manike Mage Hithe’
Lashana Lynch on making history as 007 in ‘No Time to Die’
Paul McCartney calls The Rolling Stones a ‘blues cover band’
When peace is not at peace with itself
Betrayal by Lanka’s ‘Sons of the ‘56 Revolution’
A tribute to a pioneer in modern cardiothoracic surgery in Lanka – Appreciation
A/L students get their vaccines
National schools to increase to 1207, project to be given priority next year: Ed. Minister
Malaysia and Sri Lanka to enhance cooperation in digitalisation and education
COVID brought her back home, now Rome awaits her
Paving the way for female gamers
Blood donation to mark Duke of Edinburgh Day


Advertising Rates
<STRONG> (1)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
the website does not declare its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
the website does not declare its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.47 seconds - 39.50 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
2.65 s 0.02 s 0.02 s 0.00 s 1.49 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
19 Kb (18,564 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
19 Kb (18,564 bytes) 8 Kb (7,565 bytes) 11 Kb (10,999 bytes) 68.78 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
10 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
the websites and DOES NOT resolved to the same url.

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
194 7 201

Too many links (201), it may be considered as spam!

Internal Links (link to pages within this domain) - 194
URL Anchor Text Us » Times 2 » Times » Times Times » Us season begins; but farmer... More still an environ... More deep in infertile politi... More in the wind – silky th... More revival: September set... More‘Carpe Diem’ — the plan Lankan... More retirement of a star ... More son, returned! More worker remittances gre... More substitution: The way ... More Qualification, Two Destina... More let off their gas, go f... More crisis: Supplies can be g... More, ETF lose hundreds of mill... More bidders: Dollar crunch hits... committee... looms over ADB-fun... Mithra Shakthi on the streets, schools... season begins; but farmer... and Uva Wellassa Un...‘Lessons’ to stay safe in the ... responsible – Health DG‘Best way to prevent post COVI... advice on how to hand... still an environ... News‘Carpe Diem’ — the plan Lankan... More scoops out irritating ... More development is key to s... Matthew Abeysinghe’s ... events back on fire a... and SLC release T20 Wor...

External Links (link to pages on other websites) - 7
URL Anchor Text Online!/timesonlinelkTwitter
http://localhost/sundaytimes/feedRSS Feed

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
43 39 4

4 images do not have Alt values.

Image URL - 43
URL ALT Text Edition – The Sunday Tim... Edition – The Sunday Tim... season begins; but farmer... still an environ... deep in infertile politi... in the wind – silky th... revival: September set...‘Carpe Diem’ — the plan Lankan... retirement of a star ... son, returned! worker remittances gre... substitution: The way ... Qualification, Two Destina... season begins; but farmer... still an environ... deep in infertile politi... in the wind – silky th... revival: September set...‘Carpe Diem’ — the plan Lankan... retirement of a star ... son, returned! worker remittances gre... substitution: The way ... Qualification, Two Destina... let off their gas, go f...‘Carpe Diem’ — the plan Lankan... to kerosene due to mount...’s that brain of the bunc... economic thinking and pr... his sins with his...‘If they do not have rice, let... the new constitution be w... Papers should galvanis... more confusion over P... the classics wizard’s ... brought her back home, n... peace is not at peace wit... students get their vaccine... brought her back home, n...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
2 7 9

Too many (7) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 7
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
20 14 34

Too many (14) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 14
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page »

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-70332813-1 Excellent! the website implements Google Analytics.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (49) linked to your site could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 139
  Facebook Shares 107
  Facebook Comments 13
  Tweets 61
  LinkedIn 1

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account!/timesonlinelk
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (80/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
138,834th most visited website in the world.
559th most visited website in Sri Lanka  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Fair Enough! number of domains (18 -,,,,,,,,,,,,,,,,, hosted on the same server as (ip : could be lesser.

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info ( 14 characters )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown unknown unknown
unknown old unknown ago unknown from today
unknown old

Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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