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Excellent Practice34
Improvement Could be Made9
Critical Issues to Attend9
Sep 17, 2021 03:22 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 24 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Add more text for meta description and ensure it contains 70 to 160 characters.
  • ...     41
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   comics   courses   dog   multimedia   museum   television   video  

Chicago Sun-Times: Chicago news, sports, politics, entertainment

Words count: 8    Unique Words: 7    Length: 64 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Chicago 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Chicago News, Sports, Politics, Entertainment, Weather and More

Words count: 8    Length: 63 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too short!

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Chicago Sun-Times: Chicago news, sports, politics, ...
Chicago News, Sports, Politics, Entertainment, Weather and More

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

account  bears  block  business  career  chicago  coronavirus  crime  cubs  education  entertainment  filed  illinois  job  lsquo  news  opening  park  play  police  politics  post  rsquo  school  search  season  sept  september  shot  site  south  sox  sports  stories  sun  times  west  white  wire  year 

Top 20 Keywords
Total Terms Count: 2,964

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 79 2.67%
filed 63 2.13%
times 35 1.18%
september 33 1.11%
sun 25 0.84%
chicago 24 0.81%
lsquo 20 0.67%
news 16 0.54%
shot 13 0.44%
sports 13 0.44%
crime 13 0.44%
cubs 13 0.44%
bears 12 0.40%
park 11 0.37%
politics 11 0.37%
block 10 0.34%
wire 10 0.34%
play 10 0.34%
police 10 0.34%
post 9 0.30%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Follow Chicago Sun-Times online:
Site search
Chicago Sun-Times main menu
Not a single ICU bed free, doctors and nurses bone tired — southern Illinois battles a virus and ‘a plethora of disinformation’
Riot Fest 2021: A ‘grateful’ Patti Smith performs, and more Day 1 highlights
‘No family left behind’ — Pilsen’s latest affordable housing project takes stand against gentrification
Sears closing its Woodfield Mall store
Ald. Patrick Daley Thompson used same accounting firm that cleared Bridgeport bank before it failed
Father, sons ambushed rivals in deadly family feud on Far South Side: Prosecutors
Man shot at skateboarding park in Grant Park. ‘Four-year-olds come here, bro. So dumb.’
Hear the one about the Chicago pol saying no to some extra cash? No joke, five in City Council reject salary boost
Man charged with attempted murder in April West Woodlawn shooting
For Black entrepreneurs, the dream of opening a pot shop remains just out of reach
If you aspire to become a global citizen, Chicago is a good place to start
God doesn’t want you to read this
Trump is the former president who just keeps on giving
Educational decline among males puts institution of marriage at risk
Nominee for state watchdog job steps down after social media posts surface bashing Trump
Not a single ICU bed free, doctors and nurses bone tired — southern Illinois battles a virus and ‘a plethora of disinformation’
This Illinois school mandate isn’t controversial: 30 minutes of recess
White House offers to answer Nicki Minaj’s COVID-19 vaccine questions
Ald. Patrick Daley Thompson used same accounting firm that cleared Bridgeport bank before it failed
Bears coach Matt Nagy keeping rookie QB Justin Fields’ role in offense limited
What’s wrong with Kyle Hendricks? Cubs’ ace searching for answers
Seven-run third inning not enough for Cubs in loss to Phillies
‘Funky’ White Sox stink up the joint in 9-3 loss to Angels. Maybe it’s time to refocus?
White Sox notebook: After ejections, Tony La Russa denies hitting Shohei Ohtani on purpose
Riot Fest 2021: A ‘grateful’ Patti Smith performs, and more Day 1 highlights
Barbara Kruger exhibition at Art Institute an immersive ‘reappraisal’ of artist’s cultural impact
‘The Eyes of Tammy Faye’: Imperfect biopic examines the televangelist with empathy but not enough scrutiny
‘The Premise’: B.J. Novak drops five tall stories, and they don’t all land
Mayim Bialik, Ken Jennings will share hosting duties on ‘Jeopardy!’ through end of year
All Latest Stories
Bears predictions: Week 2 vs. Bengals
3 found shot on Near North Side
2 shot about half mile apart outside on Lower West Side
Man shot and wounded on Lake Shore Drive
15-year-old boy critically wounded in Irving Park shooting
1 killed, 1 wounded in unrelated shootings a block apart in South Loop
Illinois basketball head coach Brad Underwood to get contract extension
Horoscope for Friday, Sept. 17, 2021
Man fatally shot in Englewood: police
Woman killed, 3 injured, in hit-and-run in East Garfield Park: police
Teen boy shot in West Pullman
What’s wrong with Kyle Hendricks? Cubs’ ace searching for answers
Seven-run third inning not enough for Cubs in loss to Phillies
Nominee for state watchdog job steps down after social media posts surface bashing Trump
Corliss basketball coach Harvey Jones resigns
Park District should rethink its rules on life ring placement
Sign up for the newsletter Breaking News
Dishin’ on the Dish: Pot roast cupcakes at Oooh Wee It Is
Dishin’ on the Dish: Bronzeville Bourbon Filet Mignon Steak Dog at The Hot Dog Box
Top cop puts officer seen in viral video apparently restraining woman at beach on desk duty
West Side United gives community a seat at the table
‘Dr. Seuss Experience’ opening at former Macy’s Water Tower site
Trout fishing in Illinois: Details of fall season come from the IDNR
Halas Intrigue Episode 178: What happens if the Bears lose to the Bengals?
South Shore locks down Corliss to remain unbeaten
White Sox notebook: After ejections, Tony La Russa denies hitting Shohei Ohtani on purpose
This Illinois school mandate isn’t controversial: 30 minutes of recess
Jane Powell, star of ‘Seven Brides for Seven Brothers,’ dies at 92
Blackhawks sign 1st-rounder Nolan Allan to 3-year contract
Motorist charged in 2016 hit-and-run that claimed life of cyclist in West Garfield Park
‘The Eyes of Tammy Faye’: Imperfect biopic examines the televangelist with empathy but not enough scrutiny
Jimmy Graham: ‘Always ready’ after playing only 14 snaps
Afternoon Edition: Sept. 16, 2021
Bears’ defense ‘didn’t play with enough energy’ — but how?
Jason Goff is ‘Full Go’ for podcast career at The Ringer
We need a modern labor movement that brings good jobs
Educational decline among males puts institution of marriage at risk
US faith leaders recall Sikh’s bias killing post Sept. 11


Entertainment and Culture
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Latest Videos


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<STRONG> (1)(required)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.04 seconds - 1,873.95 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
10.71 s 0.08 s 0.07 s 0.02 s 6.00 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
75 Kb (74,958 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
75 Kb (74,958 bytes) 22 Kb (21,721 bytes) 53 Kb (53,237 bytes) 40.80 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
24 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 4 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
433 10 443

Too many links (443), it may be considered as spam!

Internal Links (link to pages within this domain) - 433
URL Anchor Text to main content Sun-Times homepage ... In 1 month for $1 Sun-Times homepage ... In 1 month for $1 Español Archive Archive Notices Well and Streams Files Local Grid History Subscriptions in Education Digital Acce... Customer Service Careers & Internship... for a Job Back Issues & Photo Repr... Kit Us Map Tracker Communities Dashboard Watchdogs & Gambling Voz News Sox School Sports / Red Stars / WNBA Media Saturday Last Dance Sports Spielman Show Hall Council Directory Election Results Endorsements Politics News Coverage Newsletter Maps & Data To Do At Home Coronavirus

External Links (link to pages on other websites) - 10
URL Anchor Text Chicago Sun-Times on Tw... Chicago Sun-Times on Fa... Chicago Sun-Times on Yo... Chicago Sun-Times on In... Your Home Delivery Acco... Your TV Weekly Account Legal Notices Your Home Delivery Acco... Your TV Weekly Account
https://status.voxmedia.comPlatform Status

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
66 45 21

21 images do not have Alt values.

Image URL - 66
URL ALT Text southern Illinois battles C... Mayor Lori Lightfoot s... Sears department store at ... Patrick Daley Thompson person was wounded in a sh... City Council man faces attempted murder c... Kapri pose... Y. Moore Steinberg Lyons Charen Donald Trump in 2018... southern Illinois battles C... Hernandez, 8, a studen... this Sept. 11, 2018, file p... Patrick Daley Thompson White Sox v Oakland At... Angeles Angels v Chicago W... Kruger’s rendering of ... on Hulu Jennings (pictured in 2020... quarterback Andy Dalton ... person was fatally shot Augu... people were shot June... Underwood will receive a ... people were shot, one fata... 17-year-old was shot Sept. 8... 17-year-old boy was shot Jul... Donald Trump in 2018... Jones celebrating Corli... Diaz, mother of drowning... Bronzeville bourbon fillet... Jaco, executive directo... are selfie opportunities... Creek near Kankakee River... quarterback Justin Field... Shore’s Kristian Nelson ... Angeles Angels v Chicago W... Hernandez, 8, a studen... image released by police sh... Bears v Los Angeles Ra... Kapri pose... Rams celebrate a touchdown... Kaur, right, of the Re...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 2 2

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
27 6 33

Too many (6) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 6
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page Your Home Delivery Acco...

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (278) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,675
  Facebook Shares 1,971
  Facebook Comments 1,071
  Tweets 0
  LinkedIn 270

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
18,613th most visited website in the world.
4,080th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (4 -,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at Sweden  
the most site visitors come from United States  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
26 years, 54 days old ( 1st registered on : 1995-07-25 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 308 days from today ( expires on : 2022-07-23 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 12 characters )

Domain Registrar : Network Solutions, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-07-25 2021-06-02 2022-07-23
26 years, 54 days old 0 years, 107 days ago 0 years, 308 days from today
26 years, 54 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 308 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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