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sva.edu favicon sva.edu

Excellent Practice34
Improvement Could be Made10
Critical Issues to Attend7
Jun 29, 2020 11:28 PM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Remove the 7 plain text email addresses from your page.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • ...     20
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   college   comics   institute   museum   student   university   video  

Title
SVA

Words count: 1    Unique Words: 1    Length: 3 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too short! that has less than 10 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
A multidisciplinary college of art and design known for its unparalleled faculty and innovative curriculum. Offering the BFA, MFA, MA, MAT and MPS degrees.

Words count: 24    Length: 155 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
SVA www.sva.edu/
A multidisciplinary college of art and design known for its unparalleled faculty and innovative curriculum. Offering the BFA, MFA, MA, MAT and MPS degrees.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

accessibility  acting  apply  arts  chairman  close  college  connect  designer  digital  events  exhibition  explore  faculty  founding  glaser  graphic  guidelinescolophon  info  jul  jump  jun  mdash  member  milton  mps  noticepolicies  reach  read  receive  request  resources  response  school  sva  svawesome  tour  virtual  visit  visual 

Top 20 Keywords
Total Terms Count: 298

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
sva 14 4.70%
arts 8 2.68%
visit 4 1.34%
request 4 1.34%
faculty 4 1.34%
milton 4 1.34%
glaser 4 1.34%
designer 4 1.34%
jun 3 1.01%
mps 3 1.01%
tour 3 1.01%
visual 3 1.01%
info 3 1.01%
read 3 1.01%
apply 3 1.01%
virtual 3 1.01%
school 3 1.01%
svawesome 3 1.01%
events 3 1.01%
exhibition 3 1.01%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
22150000190332

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(2)
SVA Responds to COVID-19
School of Visual Arts

<H2>

(2)
Events & Exhibitions
#svawesome

<H3>

(1)
In Remembrance

<H4>

(5)
Read the latest on SVA’s response to the coronavirus and find the resources you need.
School of Visual Arts
Jump In
Reach Out
Connect
<I> (19)
<STRONG> (3)Visit
Virtual Tour
Viewbook


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
33.9

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://sva.edu/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.03 seconds - 4,120.03 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
17.66 s 0.14 s 0.12 s 0.03 s 9.89 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
124 Kb (123,601 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
124 Kb (123,601 bytes) 2 Kb (2,255 bytes) 121 Kb (121,346 bytes) 1.86 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
3 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
7 Email Addresses (a**********@sva.edu, v**@sva.edu, m********@sva.edu, e*******@sva.edu, b*************@sva.edu, g***@sva.edu, f*******@sva.edu) were detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.sva.edu and http://sva.edu are resolved to the same url :https://sva.edu/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
Excellent! IP address of the site http://172.67.27.70 is forwarded to its domain name site https://sva.edu/.

URL Rewrite
Non SEO Friendly URLs
http://sva.edu/image-of-the-day?imageId=217


You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
52 14 66


Excellent! the number of links are less than 100.

Internal Links (link to pages within this domain) - 52
URL Anchor Text
http://sva.edu/#
http://sva.edu/#Academics
http://sva.edu/#Admissions
http://sva.edu/#Students
http://sva.edu/#Faculty
http://sva.edu/#Alumni
http://sva.edu/#About
http://sva.edu/#VIRTUAL TOUR
http://sva.edu/admissions/visitVISIT
http://sva.edu/admissions/request-infoREQUEST INFO
http://sva.edu/#VIRTUAL TOUR
http://sva.edu/admissions/visitVISIT
http://sva.edu/admissions/request-infoREQUEST INFO
http://sva.edu/admis...y/undergraduate-application-requirementsUNDERGRADUATE
http://sva.edu/admis...-apply/graduate-application-requirementsGRADUATE
http://sva.edu/academics/continuing-educationCONTINUING EDUCATION
http://sva.edu/admissionsMORE PROGRAMS
https://sva.edu/feat...rom-sva-about-covid-19-novel-coronavirusRead more
http://sva.edu/featu...s/in-remembrance-milton-glaser-1929-2020Milton Glaser1929-2020
https://sva.edu/feat...s/in-remembrance-milton-glaser-1929-2020Read Our Tribute
http://sva.edu/featu...-to-the-black-lives-matter-movement-pt-2SVA Community Responses to the...
http://sva.edu/features/reopening-svaReopening SVA: Our Plans for R...
http://sva.edu/featu...ide-month-with-art-and-messages-of-unityThe SVA Community Celebrates P...
http://sva.edu/featu...es/sva-library-antiracism-resource-guideSVA Library’s Antiracism Resou...
http://sva.edu/featu...ysterious-mythmaking-art-of-ali-banisadrThe Mysterious, Mythmaking Art...
http://sva.edu/featuresMORE STORIES
http://sva.edu/featuresMORE STORIES
http://sva.edu/events/all-staff-art-show-2020All-Staff Art Show ...
http://sva.edu/event...ctice-lecture-series-tug-collective-2020Talk Prac...
http://sva.edu/events/juried-student-exhibition05Exhibition ...
http://sva.edu/events/cloud-9Exhibition ...
http://sva.edu/eventsMORE EVENTS
http://sva.edu/admissions/visitCome Visit
http://sva.edu/#Take A Virtual Tou...
http://sva.edu/admissions/request-infoRequest Viewbook
https://sva.edu/academics/graduate/mps-digital-photographysva.edu/mps-digital-photo
http://sva.edu/image-of-the-day?imageId=217More SVAwesome
http://sva.edu/accessibility-noticeAccessibility Notice
https://policy.sva.eduPolicies & Guidelines
http://sva.edu/colophonColophon
http://sva.edu/admissionsApply
http://sva.edu/about/about-sva/working-at-svaWorking @ SVA
http://sva.edu/students/career-development/employer-servicesHire SVA Talent
http://sva.edu/contactContact & Map
http://sva.edu/admissions/request-infoRequest Info
http://sva.edu/admissions/visitVisit
http://sva.edu/eventsEvents
http://sva.edu/subscribeSubscribe
http://sva.edu/accessibility-noticeAccessibility Notice
https://policy.sva.eduPolicies & Guidelines
http://sva.edu/colophonColophon
http://sva.edu/

External Links (link to pages on other websites) - 14
URL Anchor Text
https://www.google.c...e0c0930baf8!8m2!3d40.738754!4d-73.982227209 East 23rd Street ...
https://www.facebook.com/SchoolOfVisualArts
https://www.instagram.com/SVANYC/
https://www.linkedin.com/school/school-of-visual-arts/
https://twitter.com/sva_news
https://www.youtube.com/user/SVANewYorkCity
https://schoolofvisualarts.tumblr.com/
https://alumni-society.squarespace.com/Donate
https://www.facebook.com/SchoolOfVisualArts
https://www.instagram.com/SVANYC/
https://www.linkedin.com/school/school-of-visual-arts/
https://twitter.com/sva_news
https://www.youtube.com/user/SVANewYorkCity
https://schoolofvisualarts.tumblr.com/

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
11 11 0


Excellent! all images are associated with an ALT value.

Image URL - 11
URL ALT Text
http://sva.edu/assets/img/sva/SVA_solidflower_red_white_text.pngSVA NYC Home
http://sva.edu/img/pages/exclamation_point_1x.svgExclamation mark
https://d3j4p29o9p0a...l/miltonglaser-2-11-new-1592837918-1593286738-1593286755.jpgA black-and-white photograph o...
https://d3j4p29o9p0a...miltonglaser-2-11-new-1592837830-1592837890-1592837911-15932A black-and-white photograph o...
https://d3j4p29o9p0a...102818728-354878062156220-1297278123659525511-n-1592234475-1An illustration of a faceless ...
https://d3j4p29o9p0a...sva-209-horizontal-1-1592586834-1592586869-1592586899-159309A photograph of the facade of ...
http://sva.edu/img/homepageImg/map-icon.svgCome Visit
http://sva.edu/img/homepageImg/zeplin-icon.svgTake a Virtual Tour
http://sva.edu/img/homepageImg/book-icon.svgRequest Viewbook
http://sva.edu/assets/img/pages/loading.giftest
http://sva.edu/img/pages/sva-mask.svgSVA


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 2 3


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://sva.edu/_nuxt/97b8b4516febb00bf62f.cssstylesheet
http://sva.edu/_nuxt/c7955ab670d3341c32b7.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
10 9 19


Too many (9) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 9
Script URL Type
http://sva.edu/_nuxt/967567f86c0349a8741c.js
http://sva.edu/_nuxt/5283355d9da4a5a5d8a7.js
http://sva.edu/_nuxt/0dc47307e3c603418e03.js
http://sva.edu/_nuxt/4fb924aa07311c351809.js
http://sva.edu/_nuxt/b87921ad0bb1ada7ca88.js
http://sva.edu/_nuxt/874f0800bee0b93a2549.js
http://sva.edu/js/fb-sdk.js
https://www.youvisit.com/tour/Embed/js2
https://platform.twitter.com/widgets.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://twitter.com/sva_news


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
31
Fair Enough! number of root domains (31) linked to your site sva.edu could be improved.

31
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,016
  Facebook Shares 617
  Facebook Comments 621
  Tweets 22
  LinkedIn 10

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/SchoolOfVisualArts
Twitter Accounthttps://twitter.com/sva_news
Google+ PageNot Found


Trustworthiness
70

Excellent! the website has a good Trustworthiness Score (70/100).

70
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
97 Excellent! the website has a good Child Safe Score (97/100).

97
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site sva.edu is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
98,438th most visited website in the world.
29,083th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain sva.edu is the only one hosted on the server (ip : 172.67.27.70).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
28 years, 179 days old ( 1st registered on : 1992-01-17 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
2 years, 15 days from today ( expires on : 2022-07-31 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
sva.edu ( 7 characters )

Domain Registrar : EDUCASE

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1992-01-17 2019-07-01 2022-07-31
28 years, 179 days old 1 year, 14 days ago 2 years, 15 days from today
28 years, 179 days old


Domain Name Servers used by sva.edu
DNS Name IP Address
sva.edu104.22.30.88


You have a nice choice of domain name, which is of a right length (7 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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