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Excellent Practice31
Improvement Could be Made9
Critical Issues to Attend11
May 1, 2021 06:17 AM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 121 inline css components to an external style sheet file.
  • Remove the 4 plain text email addresses from your page.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • ...     30
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   courses   festival   pictures   television   tickets   video   wars  

Syracuse NY Local News, Breaking News, Sports & Weather

Words count: 8    Unique Words: 7    Length: 55 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
News 2

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Get the latest Syracuse, NY local news, sports news & US breaking news. View daily CNY weather updates, watch videos and photos, join the discussion in forums. Find more news articles and stories online at

Words count: 36    Length: 219 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Syracuse NY Local News, Breaking News, Sports & Weather
Get the latest Syracuse, NY local news, sports news & US breaking news. View daily CNY weather updates, watch videos and photos, join the discussion in ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

add  advance  agobuffalo  agoorange  agosubscriber  bills  cisco  coming  content  curtis  denotes  draft  exclusive  exclusivekeykey  gifted  grade  insiderkeykey  live  local  lsquo  murder  news  nfl  open  people  police  policy  privacy  rsquo  sale  sports  subscriber  syracuse  updated  upstate  video  watch  woman  year  york 

Top 20 Keywords
Total Terms Count: 1,264

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 22 1.74%
news 21 1.66%
syracuse 18 1.42%
content 17 1.34%
denotes 15 1.19%
subscriber 13 1.03%
exclusive 13 1.03%
draft 12 0.95%
sports 11 0.87%
bills 9 0.71%
agoorange 8 0.63%
exclusivekeykey 6 0.47%
york 6 0.47%
lsquo 6 0.47%
year 6 0.47%
nfl 5 0.40%
watch 5 0.40%
local 5 0.40%
insiderkeykey 5 0.40%
police 5 0.40%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Melifonwu set a reminder on his phone 4 years ago: Join brother in NFL
Snow’s not done with Upstate NY yet
Quincy Guerrier isn’t coming back to Syracuse, will transfer if he doesn’t turn pro
First Look: A trendy Syracuse diner transitions from colorful breakfasts to exotic burgers and fries


Strangulation 1 of 137 new arrests added to searchable police blotter
5 thoughts & grade on Bills drafting Boogie Basham
2 people found dead in Manlius apartment were killed by gunshots, police say
Cuomo raises capacity for salons, ends cluster zone strategy
Live Updates
Subscribe to our Newsletters
730,000 stimulus recipients have more money on the way
2 people on motorcycle injured after collision with car on slippery Syracuse road
Axe: Syracuse captains did more to address Scanlan situation than any authority figures
We have some clues: Want to guess what restaurants are coming to Towne Center at Fayetteville?
MI man builds poop wall after property line dispute with neighbor
Indictment in 84-year-old Eva Fuld’s murder in Syracuse reveals brutality of attack
Obit: 18-year-old attended BOCES, worked at Copper Top, Lowe’s
Heavy winds knock out power for nearly 8,000 people in Central NY
IRS says unemployment refunds will start going out: How to get yours
Grand opening event this weekend at new MacKenzie-Childs outlet
Judge rejects GOP lawsuit; Democrats keep 2nd ballot line in Onondaga, other counties
Will & Baumer candle factory gets new life, but what will happen to the smokestack? (Drone video)
NY lawmakers pass bill for only electric car sales by 2035
School bus driver from Oswego had child take 50 explicit pics in exchange for gifts, feds say
Woman found dead in Manlius apartment was new social worker, F-M graduate
Rome man accused in connection with motel murder, state police say
Mask-wearing man caught on video murdering a Syracuse woman. But can DA prove his identity?
17-year-old girl shot in chest on Syracuse’s South Side
Biden, Cuomo tax plans mean richest New Yorkers will pay more
Quincy Guerrier’s longtime mentor on the Syracuse forward’s decision to put his name in transfer portal
What to know about Hidden Stash, the Kentucky Derby horse owned by Adam Weitsman and Jim Boeheim
Syracuse’s Chase Scanlan update: This photo of a damaged wall is part of investigation
Cisco headed back to Florida with Jaguars: ‘I’m really ready to prove myself in the NFL’
NFL Draft 2021: Syracuse DB Andre Cisco drafted in 3rd round by Jacksonville Jaguars
2021 tight end Sam Weaver commits to Syracuse as preferred walk-on
LaFayette boys lacrosse opens with 14-10 in over Westhill
Patrick Emerling wins 49th Spring Sizzler 150 at Stafford Springs
Syracuse women advance to ACC tournament title game with wild 19-17 win over Boston College
No more jokes: Syracuse AD John Wildhack says the Carrier Dome now has air conditioning
Buffalo Bills draft Northern Iowa OT Spencer Brown with pick no. 93
Holes-in-one for Central New York golfers, April 24-30
Bills 2021 NFL Draft: Buffalo adds ‘gifted player’ in Greg Rousseau (Report card grades)
Bills select DE Carlos Basham Jr. with 61st pick
Former SU center Cardoso transfers to South Carolina
5 thoughts and grade on Bills drafting Gregory Rousseau
Horoscope for May 1, 2021: Aries, stick to rules to get what you want; Taurus, it takes a village
BUZZ: Morgan Wallen banned from Billboard Music Awards
Ask Amy: Senior feels embarrassed, devalued by belittling terms some service people use
Newest Central New York brewery is small, out-of-the-way and experimental
Yes, the chicken wing shortage is real in Upstate NY. And check out those prices
BUZZ: Jimmy Kimmel sparks controversy with MyPillow interview
Ex-reality star Josh Duggar faces child porn charges
Luke Bryan tickets now on sale for St. Joe’s Amp concert
Genesis reunion tour dates include Upstate NY concert
State Fair Food Fest is back for the next two weeks. Stay tuned for added features
Roar! Drive-thru Dino Safari coming to NYS Fairgrounds
5 arrested in Lady Gaga dognapping, including woman who ‘found’ dogs
‘WWE Friday Night SmackDown’ (4/30/21): How to watch FREE live stream
Former ‘19 Kids and Counting’ star Josh Duggar arrested in Arkansas
Safe Travels: 10 best campgrounds in Upstate New York you should book now
Mother’s Day gift ideas: 27 ways to show mom you love her
Footer Navigation


5 things to know about Melifonwu, Lions’ 3rd-round draft pick
5 things to know about Cisco, Jaguars’ 3rd-round draft pick
Syracuse CB Melifonwu selected by Lions in 3rd round of NFL draft
Bills 2021 NFL Draft: Spencer Brown joins Bills Mafia by jumping through table (WATCH)
Bills add Spencer Brown, 2021 NFL Draft’s most athletic OT, in Round 3 (5 things to know)
Let’s Boogie: Bills add Carlos Basham Jr. in Round 2 (5 things to know)
Covid in NY: Hospitalizations down over 500 in last week
Walk-in Covid shots now available for all in NY age 16 and up
Which towns in Onondaga County had the biggest bump in home sale prices so far this year? See listKeyKey that denotes Subscriber Exclusive content.
Cisco will push for starting job with Jaguars: Want a ball hawk? ‘You got him’
Section III high school sports schedule, scoreboard and live stream info for May 1KeyKey that denotes Subscriber Exclusive content.
Obit: He worked at Welch Allyn, volunteered at Erie Canal Park
LA Galaxy vs. Seattle Sounders: Live stream, TV schedule for MLS
How to watch UFC Fight Night: Dominick Reyes vs. Jiri Prochazka on ESPN 2
How to watch Kentucky Derby: Lineup, odds, live stream, TV, time
Man stabbed in face, woman stabbed in hand on Wolf Street in Syracuse, police say
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HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.17 seconds - 455.46 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
11.06 s 0.09 s 0.08 s 0.02 s 6.19 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
77 Kb (77,429 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
77 Kb (77,429 bytes) 11 Kb (10,771 bytes) 67 Kb (66,658 bytes) 16.16 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
121 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
4 Email Addresses (d****, e*****, j*********, g**** were detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 8 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
170 11 181

Too many links (181), it may be considered as spam!

Internal Links (link to pages within this domain) - 170
URL Anchor Text in Large ChevronChevron t... account Large ChevronCh... Stories Sports InsiderKeyKey th... set a reminder on hi... things to know about Melifon... things to know about Cisco, ... CB Melifonwu selected... 1 of 137 new arr... thoughts & grade on Bills dr... 2021 NFL Draft: Spencer ... add Spencer Brown, 2021 ...’s Boogie: Bills add Carlos... people found dead in Manlius... raises capacity for salo... in NY: Hospitalizations ... Covid shots now availa... towns in Onondaga County... that denotes Subscriber... will push for starting j... III high school sports... that denotes Subscriber... He worked at Welch Allyn... Galaxy vs. Seattle Sounders... to watch UFC Fight Night: ... to watch Kentucky Derby: L... stabbed in face, woman sta... Up Now!,000 stimulus recipients ha... people on motorcycle injured... Sports InsiderKeyKey th... Syracuse captains did mor...’s not done with Upstate N... ExclusiveKeyKey tha... have some clues: Want to gu... man builds poop wall after ... ExclusiveKeyKey tha... in 84-year-old Eva ... 18-year-old attended BOC... winds knock out power fo... says unemployment refunds ... opening event this weeke... rejects GOP lawsuit; Dem... ExclusiveKeyKey tha... & Baumer candle factory g... lawmakers pass bill for onl... bus driver from Oswego ... found dead in Manlius ap... man accused in connection... man caught on vid... girl shot in chest..., Cuomo tax plans mean ri... Guerrier isn’t coming b... Sports InsiderKeyKey th... Guerrier’s longtime men... to know about Hidden Stas... Sports InsiderKeyKey th...’s Chase Scanlan updat... Sports InsiderKeyKey th... headed back to Florida w... Draft 2021: Syracuse DB An... tight end Sam Weaver comm... ExclusiveKeyKey tha... boys lacrosse opens ... Emerling wins 49th Spr... women advance to ACC ... more jokes: Syracuse AD Joh... Bills draft Northern I... ExclusiveKeyKey tha... for Central New Y... 2021 NFL Draft: Buffalo ... select DE Carlos Basham ... SU center Cardoso trans...

External Links (link to pages on other websites) - 11
URL Anchor Text Us with us at Advance Media New York

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
34 32 2

2 images do not have Alt values.

Image URL - 34
URL ALT Text’s Logo’s Logo defensive back Ifeatu... Team defensive linema... police said the two pe... Andrew Cuomo announce... - This May 8, 2008, file ... collision between a car and ... goal keeper Drake Por... Light snow decorates a line ... space where a building hou... Fuld, a longtime teacher, ... Form 1040 Schedule 1 Development plans t... McIrwin, 1997-2021. 17-year-old girl was reporte..., INDIANA - MARCH ... Orange forward Quincy... photograph of a hole in the ... 20, 2020; Louisville,...’s #22 Megan Carney an... 18th, foreground, and nint... ANTONIO, TX - MARCH 23: Th... Surf N Turf burger at Lode... signs of the Zodiac Dickinson writes the syndi... Guy impersonator Jame... band members from left... Gaga's two French bulldog... Rock Campground. Taken ... Local logo

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 2 2

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
14 5 19

Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (135) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 4,231
  Facebook Shares 4,082
  Facebook Comments 2,851
  Tweets 109
  LinkedIn 1,570

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
89 Excellent! the website has a good Child Safe Score (89/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
18,749th most visited website in the world.
5,006th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (2 -, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
26 years, 93 days old ( 1st registered on : 1995-02-02 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 201 days from today ( expires on : 2021-11-23 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 12 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-02-02 2020-02-20 2021-11-23
26 years, 93 days old 1 year, 75 days ago 0 years, 201 days from today
26 years, 93 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 201 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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