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Excellent Practice29
Improvement Could be Made10
Critical Issues to Attend8
Sep 20, 2021 03:35 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Move the 9 inline css components to an external style sheet file.
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Detailed Reviews

Related Category
Most related categories of this website.

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POLITICO – European Politics, Policy, Government News

Words count: 6    Unique Words: 6    Length: 55 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
POLITICO Europe covers the politics, policy and personalities of the European Union. Our coverage includes breaking news, opinion pieces, and features.

Words count: 21    Length: 151 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
POLITICO – European Politics, Policy, Government News
POLITICO Europe covers the politics, policy and personalities of the European Union. Our coverage includes breaking news, opinion pieces, and features.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

analysis  australia  britain  brussels  campaign  confidential  corona  coronavirus  data  deal  edition  election  europe  european  france  french  german  germany  guide  health  influence  jobs  latest  live  log  london  mdash  news  paris  playbook  policy  politico  politics  register  reporter  rsquo  submarine  trade  vote  wanted 

Top 20 Keywords
Total Terms Count: 1,564

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
politico 26 1.66%
mdash 22 1.41%
rsquo 20 1.28%
news 19 1.21%
policy 18 1.15%
europe 16 1.02%
election 14 0.90%
playbook 14 0.90%
edition 14 0.90%
deal 13 0.83%
trade 11 0.70%
german 11 0.70%
latest 11 0.70%
submarine 10 0.64%
brussels 10 0.64%
health 10 0.64%
france 9 0.58%
analysis 9 0.58%
politics 9 0.58%
campaign 8 0.51%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


France cancels defense summit with UK over submarine row
‘Business as usual’ in trade talks with EU, says Australian trade minister
Boris Johnson defends ‘global warming skeptic’ trade minister
Macron, Biden to speak in ‘next few days’ amid diplomatic row
French ambassador likens submarine deal cancellation to ‘treason’
UK business chief downplays supply fears as gas prices soar
Why the Canadian election matters to Europe
Poll: Scots don’t back Nicola Sturgeon’s push for 2023 independence vote
Brussels Playbook: EU-Australia deal off — German election debate finale — Hungarian primaries disrupted
Germany’s Marxist firebrand plots for the Left’s moment
Playbook Paris: Plus que deux verts — La France torpille — Hidalgo vs Montebourg
EU-Australia trade deal runs aground over submarine furor
Afghan diplomat in Italy: We’re not giving up, nor should the West
SPD in pole position as German campaign enters final week
Washington says a transatlantic data deal is close. Brussels disagrees.
Putin’s United Russia wins vote — as designed — amid hints of discontent
The case for a women-first foreign policy
Barbed wire, curfews and wi-fi: EU touts ‘new generation’ migrant camp in Greece
Alitalia: The brand that just won’t die
HERA isn’t the hero Parliament wants — or the game-changer Council fears
Italy gets tough on the unvaccinated, raising ethics questions
Dark news: The murky world of undercover EU lobbying
Extreme weather slows Greece’s coal phaseout
Why Australia wanted out of its French submarine deal
The globe’s new public health strategy: Every country for itself
Wanted: Volunteers to be infected with the coronavirus
When smaller is better: Italian health care goes local after pandemic
Read the paper
1 Australia to France: You knew we had doubts about submarine deal
2 Why Australia wanted out of its French submarine deal
3 EU-Australia trade deal runs aground over submarine furor
4 French ambassador likens submarine deal cancellation to ‘treason’
5 Germany’s no-emotion voting guide surges despite campaign of personalities
EU warns of ‘instability’ if Northern Ireland protocol is unpicked
DUP to seek snap Northern Ireland election if Brexit protocol isn’t axed
UK extends Brexit grace periods for trade into Northern Ireland again
French officials dismiss UK as bit player in submarine spat
France wants cyber rule to curb US access to EU data
Le Pen launches presidential bid as TV star lurks in wings
Germany’s no-emotion voting guide surges despite campaign of personalities
Annalena Baerbock: German Greens’ star fades in election campaign
Another debate win for Scholz puts German chancellery in reach
Biden gets a slap-down for US climate finance frugality
Afghan crisis puts Blinken in a rare position: The hot seat
Republican 2024 hopefuls tread carefully around Trump
With flu vaccine negotiations, Commission eyes next pandemic
Ombudsman takes aim at Ursula von der Leyen’s texts with Pfizer CEO
Von der Leyen finds EU’s soul — and its weakness — in State of Union address
Catalan independence talks are back — and the stakes are high for PM Sánchez
Volvo’s battle to ensure there’s a future for cars in its Swedish hometown
Daughter of Mafia victim vows to liberate Naples from the mob in mayoral race
Everything you need to know about Liz Truss
UK Conservatives’ loyalty tested over welfare and taxes
All the key changes as Boris Johnson reshuffles UK Cabinet
A dance with death to escape Afghanistan
How to fall in love with Belgium — a convert’s guide
The war in Afghanistan — by the numbers
There’s a silver lining for France in the US-Australia submarine deal
Eric Zemmour: A French Trump or a French Farage?
The end of Euro-bashing
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Discover POLITICO Pro
Five reasons to go Pro
Areas of coverage
Expert journalists
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Latest News
Editors’ picks
After Corona: Health
Most read
State of the European Union — German election latest
Why doesn’t Britain ever build enough homes?


The live extension of POLITICO’s unmatched political and policy journalism
Explore politico EU
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<EM> (2)Ursula von der Leyen’s State of the European Union address and the closing stages of the race to succeed Angela Merkel as German chancellor are our two big topics this week.
As Michael Gove is appointed Britain’s new housing secretary, Jack Blanchard investigates the crisis gripping the sector and asks why Britain seems forever unable — or unwilling — to build enough homes.

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.07 seconds - 54.99 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Optical Fibre
8.41 s 0.07 s 0.06 s 0.02 s 4.71 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
59 Kb (58,839 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
59 Kb (58,839 bytes) 12 Kb (12,288 bytes) 47 Kb (46,551 bytes) 26.40 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
9 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
272 19 291

Too many links (291), it may be considered as spam!

Internal Links (link to pages within this domain) - 272
URL Anchor Text Edition Edition POLITICO Live Events Us Solutions Studio Edition Us at POLITICO Pro Pro election 2021 in Europe in Europe Policy of Polls Recovery Plan Reports and Food and Industrial Pol... and Data Protect... and Climate Services Care UK Corona Road to COP26 AIDS in Africa Policy Lab wonk's survival guide to t... Coming Wars At Large View The Bubble all future events 23-24 — POLITICO’S F... 29 — After Merkel | ... 30 — POLITICO Live's... Edition Edition Playbook Playbook Influence Influence Paris Crunch Election Playbook Decoded Bridge Direct Confidential Daily Update Confidential Insider Confidential apps POLITICO Pro reasons to go Pro of coverage journalists us Topics in Europe election Playbook Playbook Paris cancels defense summit ...‘Business as usual’ in trade t... Johnson defends ‘global ..., Biden to speak in ‘nex... ambassador likens subma... business chief downplays su... the Canadian election matt... Scots don’t back Nicola ...

External Links (link to pages on other websites) - 19
URL Anchor Text Edition Edition
https://edition.pagesuit...926f0c8c-7f9b-4c0c-a74d-25af040856bfPrint Edition Store Store
https://edition.pagesuit...926f0c8c-7f9b-4c0c-a74d-25af040856bfRead the paper
https://edition.pagesuit...926f0c8c-7f9b-4c0c-a74d-25af040856bfPOLITICO E-EDITION crisis puts Blinken in ... 2024 hopefuls tread... Jobs jobs Store Store
https://edition.pagesuit...926f0c8c-7f9b-4c0c-a74d-25af040856bfPrint Edition

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
37 31 6

6 images do not have Alt values.

Image URL - 37
URL ALT Text the Canadian election matt... in pole position as German... says a transatlanti...'s United Russia wins vot... case for a women-first for... wire, curfews and wi-fi... The brand that just ... globe's new public health ... Volunteers to be infec... smaller is better: Italia... the paper the paper warns of ‘instability’ if N... to seek snap Northern Irel... extends Brexit grace period...’s no-emotion voting gu... Baerbock: German Gree... debate win for Scholz ... flu vaccine negotiations,... takes aim at Ursula ... der Leyen finds EU's soul ... you need to know ab... Conservatives' loyalty test... the key changes as Boris J... dance with death to escape A... to fall in love with Belgi... war in Afghanistan — by th...'s a silver lining for Fr... Zemmour: A French Trump o... end of Euro-bashing Jobs

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 5 5

Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
32 9 41

Too many (9) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 9
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page Coming Wars

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Links From Root Domains
Excellent! You do have a lot of root domains (62) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (78/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
93 Excellent! the website has a good Child Safe Score (93/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
23,596th most visited website in the world.
10,803th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info ( 11 characters )

Domain Registrar : EURID

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown unknown unknown
unknown old unknown ago unknown from today
unknown old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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