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Excellent Practice38
Improvement Could be Made7
Critical Issues to Attend7
Nov 22, 2022 09:15 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Move the 32 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
  • Remove the 1 plain text email address from your page.
  • ...     17
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Detailed Reviews

Related Category
Most related categories of this website.

courses   movies   pictures   sports   television   trailers   video   wars  

Patch - Everything Local: Breaking News, Events, Discussions

Words count: 7    Unique Words: 7    Length: 60 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
The best breaking news, stories, and events from the Patch network of local news sites

Words count: 15    Length: 86 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Patch - Everything Local: Breaking News, Events, ...
The best breaking news, stories, and events from the Patch network of local news sites

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

area  breaking  california  city  council  county  device  distribution  emily  events  families  food  happening  hills  inwood  local  news  pantry  patch  pies  police  power  property  residents  restaurant  rey  river  rsquo  school  serve  set  shore  staffacross  stories  tax  time  toms  town  week  year 

Top 20 Keywords
Total Terms Count: 966

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
patch 39 4.04%
local 8 0.83%
city 7 0.72%
news 6 0.62%
year 5 0.52%
police 5 0.52%
california 5 0.52%
county 5 0.52%
families 4 0.41%
week 4 0.41%
shore 4 0.41%
events 4 0.41%
staffacross 4 0.41%
tax 4 0.41%
food 3 0.31%
inwood 3 0.31%
town 3 0.31%
distribution 3 0.31%
school 3 0.31%
power 3 0.31%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Everything local.
Friendly's Closes Restaurant In Toms River
Flat Tax Levy For City Of Elmhurst
Stafford Resident Charged With Sex Offender Registry Violations
Ricky's Thai To Open 3rd Location In Bernardsville
UES Congresswoman Maloney In Hot Water Over Met Gala Invites
Joliet Patch Appeals Sheriff's FOIA Denials In 3 Police Shootings
Successful Season For Lincoln-Way Marching Band
Daily Bread Food Pantry In Danbury Sets 1-Day Distribution Record
Best Christmas Yard Displays Sought For 2022 Tour O' Holiday Lights
Shooting Shuts Down 405 Freeway For Second Time In Five Days
Ocean Water Use Warning Issued For Marina Del Rey, LA Beaches
Southern California Edison Talks Beverly Hills Power Outages
Fairfield Police, Fire Departments To Receive Upgraded Radio System
Peabody Teachers To Rally For Paraprofessionals' Pay Increase
Family Mourns Dad Killed In Inwood Hit-And-Run: 'I Just Want Justice'
Ana Renner Requests Recount In 2022 Fairfax City Council Race
'Unauthorized Recording Device' Found In Bay Shore HS Bathroom: PD
Thanksgiving Pies Distributed To Wyckoff Families In Need
North Shore Football Wins County Title: 'Great Talent, Fierce Drive'
Fire Damages Tinley Park Food Pantry, Resale Shop
Timmothy Pitzen Documentary Uncovers Details About 11-Year-Old Case
Baker Seeks Pardons For Pair In Malden 1980s Child Abuse Case
Actress Amy Brenneman To Visit Princeton For Wellness Conference
Thanksgiving-Week Storms Could Delay NJ Travel Even More
Farmingdale's The Nutty Irishman Adds Recovery Room
Cheshire Powers Its Way to Class L Boys Soccer Championship
Competing Narratives Set Tone For TCSS Property Tax Referendum
Review: "She Said" Is A Gripping Cinematic Exposé
CA Forecasts $25B Budget Deficit Next Year Amid 'Threat Of Recession'
Fall Colors | Mysterious Rock Formation| Hungry Squirrel: CA In Photos
Find out what’s happening in yourcommunity on the Patch app


Read the latest stories from Patch's team of local journalists
Communities Across Our Network
Corporate Info
Toms River, NJ|6m
Elmhurst, IL|28m
Stafford-Willington, CT|37m
Basking Ridge, NJ|1h
Upper East Side, NY|1h
Joliet, IL|40m
Frankfort, IL|3h
Danbury, CT|5h
Across Illinois, IL|10h
Northridge-Chatsworth, CA|14h
Marina Del Rey, CA|15h
Beverly Hills, CA|16h
Fairfield, CT|17h
Peabody, MA|19h
Washington Heights-Inwood, NY|19h
Fairfax City, VA|2h
Bay Shore, NY|19h
Wyckoff, NJ|21h
Glen Cove, NY|22h
Tinley Park, IL|13h
Aurora, IL|1d
Malden, MA|12h
Princeton, NJ|1d
Across New Jersey, NJ|1d
Farmingdale, NY|1d
Cheshire, CT|1d
Tuscaloosa, AL|1d
Hollywood, CA|3d
Across California, CA|3d
Across California, CA|3d
<I> (87)
<STRONG> (31)Karen Wall
David Giuliani
Chris Dehnel
Alexis Tarrazi
Nick Garber
John Ferak
Andrea Earnest
Rich Kirby
Lorraine Swanson
Paige Austin
Rachel Barnes
Emily Rahhal
Emily Rahhal
Alfred Branch
Scott Souza
Gus Saltonstall
Michael O'Connell
Maureen Mullarkey
Logan Williamson
Jacqueline Sweet
Lauren Traut
Emily Rosca
Dakota Antelman
Sarah Salvadore
Josh Bakan
Michael DeSantis
Tim Jensen
Ryan Phillips
Beau Behan
Kat Schuster
Maggie Fusek

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.08 seconds - 394.68 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
4.51 s 0.04 s 0.03 s 0.01 s 2.53 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
32 Kb (31,574 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
32 Kb (31,574 bytes) 8 Kb (8,345 bytes) 23 Kb (23,229 bytes) 35.92 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
32 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (s****** was detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
177 7 184

Too many links (184), it may be considered as spam!

Internal Links (link to pages within this domain) - 177
URL Anchor Text to main content all communities All Communities Of Columbia Hampshire Jersey Mexico York Carolina Dakota Island Carolina Dakota Virginia River, NJ's Closes Restaurant I..., IL Tax Levy For City Of Elmh..., CT Resident Charged With... Ridge, NJ's Thai To Open 3rd Locat... East Side, NY Congresswoman Maloney In H..., IL Patch Appeals Sheriff's..., IL Season For Lincoln-..., CT Bread Food Pantry In Dan... Illinois, IL Christmas Yard Displays S..., CA Shuts Down 405 Freewa... Del Rey, CA Water Use Warning Issued... Hills, CA California Edison Tal..., CT Police, Fire Departm..., MA Teachers To Rally For ...

External Links (link to pages on other websites) - 7
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
98 98 0

Excellent! all images are associated with an ALT value.

Image URL - 98
URL ALT Text News Bubble Wall's profile picture Patch Staff Badge's Closes Restaurant I... Giuliani's profile pictu... Patch Staff Badge Tax Levy For City Of Elmh... Dehnel's profile picture Patch Staff Badge Resident Charged With... Tarrazi's profile pictu... Patch Staff Badge's Thai To Open 3rd Locat... Garber's profile picture Patch Staff Badge Congresswoman Maloney In H... Ferak's profile picture Patch Staff Badge Patch Appeals Sheriff's... Earnest's profile pictu... Patch Staff Badge Season For Lincoln-... Kirby's profile picture Patch Staff Badge Bread Food Pantry In Dan... Patch Staff Badge Christmas Yard Displays S... Austin's profile picture Patch Staff Badge Shuts Down 405 Freewa... Barnes's profile pictur... Rahhal 's profile pictur... Patch Staff Badge Water Use Warning Issued... Rahhal's profile picture Patch Staff Badge California Edison Tal... Branch's profile pictur... Patch Staff Badge Police, Fire Departm... Souza's profile picture Patch Staff Badge Teachers To Rally For ... Saltonstall's profile pict... Patch Staff Badge Mourns Dad Killed In In... O'Connell's profile pi... Patch Staff Badge Renner Requests Recount In... Mullarkey's profile pi... Patch Staff Badge'Unauthorized Recording Device... Williamson's profile pic... Patch Staff Badge Pies Distributed ... Sweet's profile pic... Patch Staff Badge Shore Football Wins Coun... Traut's profile picture Patch Staff Badge Damages Tinley Park Food ... Rosca's profile picture Patch Staff Badge Pitzen Documentary Un... Antelman's profile pict... Patch Staff Badge Seeks Pardons For Pair I... Salvadore's profile pict... Patch Staff Badge Amy Brenneman To Visit... Bakan's profile picture Patch Staff Badge Storms Could... DeSantis's profile pic... Patch Staff Badge's The Nutty Irishm... Jensen's profile picture Patch Staff Badge Powers Its Way to Cla... Phillips's profile pictur... Patch Staff Badge Narratives Set Tone ... Behan's profile picture Patch Staff Badge "She Said" Is A Grippi... Schuster's profile picture Patch Staff Badge Forecasts $25B Budget Defic... Fusek's profile picture Patch Staff Badge Colors | Mysterious Rock ... app App Store Play

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
5 2 7

You have 5 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
25 23 48

Too many (23) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 23
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (325) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 3,068
  Facebook Shares 9,778
  Facebook Comments 2,759
  Tweets 6,110
  LinkedIn 7,840

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
89 Excellent! the website has a good Child Safe Score (89/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
4,922th most visited website in the world.
833th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Fair Enough! number of domains (15 -,,,,,,,,,,,,,, hosted on the same server as (ip : could be lesser.

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
28 years, 280 days old ( 1st registered on : 1994-03-01 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
5 years, 85 days from today ( expires on : 2028-03-01 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info ( 9 characters )

Domain Registrar : Moniker Online Services LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-03-01 2019-02-19 2028-03-01
28 years, 280 days old 3 years, 290 days ago 5 years, 85 days from today
28 years, 280 days old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (9 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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