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penton.com favicon penton.com

Excellent Practice26
Improvement Could be Made15
Critical Issues to Attend10
Mar 3, 2024 12:20 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta description for your page.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 51 inline css components to an external style sheet file.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
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Detailed Reviews

Related Category
Most related categories of this website.

advertising   art   courses   festival   fundraising   media   museum   social  

Title
Home

Words count: 1    Unique Words: 1    Length: 4 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too short! that has less than 10 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Home www.penton.com/

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

academic  brands  businesses  community  connect  contacts  content  customers  digital  discover  events  francis  global  impact  informa  investment  investor  july  knowledge  learn  life  live  markets  media  news  office  people  presentation  products  reports  services  specialist  sustainability  taylor  tech  techtarget  trading  update  work  year 

Top 20 Keywords
Total Terms Count: 788

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
informa 37 4.70%
markets 15 1.90%
year 13 1.65%
trading 13 1.65%
connect 12 1.52%
sustainability 11 1.40%
tech 9 1.14%
update 9 1.14%
digital 8 1.02%
knowledge 7 0.89%
specialist 7 0.89%
businesses 7 0.89%
products 6 0.76%
events 6 0.76%
services 6 0.76%
news 6 0.76%
contacts 6 0.76%
community 6 0.76%
global 5 0.63%
life 5 0.63%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
110844000003057

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Championing the specialist

<H2>

(10)
Trading & Combination
Connecting people, knowledge and ideas
Introduction to Informa
Investing in Informa
Our Specialist Markets
Our Divisions
Life at Informa
Learn about Life@Informa
Sustainability
2022 Sustainability Report

<H3>

(8)
FTSE100
100s
11,000
Taylor & Francis
Informa Markets
Informa Connect
Informa Tech

<H4>

(4)
Academic Knowledge
Trade, Innovate, Grow
Connect, Learn, Network
Inform, Connect, Inspire
<H5>
(4)
Discover Taylor & Francis
Discover Informa Markets
Discover Informa Connect
Discover Informa Tech
<STRONG> (30)14 Feb 2024
10 Jan 2024
10 Jan 2024
14 Nov 2023
27 July 2023
27 July 2023
8 Mar 2024
10 Jan 2024
14 Nov 2023
27 July 2023
15 June 2023
9 Mar 2023
Date
Title
Statement
Presentation
Webcast
Transcript
Report
10 January 2024
Informa 2023 Full Year Trading Update
14 November 2023
10 Month Trading Update
27 July 2023
Informa 2023 Half Year Results
Connecting people, knowledge and ideas
25 years
100+


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
11.6

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.92 seconds - 15.21 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.00 s 0.02 s 0.01 s 0.00 s 1.12 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
14 Kb (13,995 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
14 Kb (13,995 bytes) 6 Kb (6,468 bytes) 8 Kb (7,527 bytes) 85.93 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
51 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 1)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.penton.com and http://penton.com are resolved to the same url :https://www.informa.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
IP address of the site http://172.64.154.252 is forwarded to https://www.informa.com/, instead of to its domain name site penton.com.

URL Rewrite
Non SEO Friendly URLs
http://penton.com/overl...eo.com/video/806052607&videoTitle=Introduction+to+Informa
http://penton.com/overl...com/video/818874203&videoTitle=Learn+about+Life%40Informa


You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
118 9 127


You have more than 100 links (127).

Internal Links (link to pages within this domain) - 118
URL Anchor Text
http://penton.com/#skipToContentSkip to content
http://penton.com/#Search site
http://penton.com/#Menu
http://penton.com/
http://penton.com/Home
http://penton.com/about-us/About Us
http://penton.com/about-us/what-we-do/What We Do
http://penton.com/about-us/where-we-are/Where We Are
http://penton.com/about-us/our-history/History
http://penton.com/about-us/group-strategy/Strategy
http://penton.com/about-us/working-in-specialist-markets/Market Trends
http://penton.com/about-us/purpose-principles/Purpose & Principles
http://penton.com/about-us/executive-management/Executive Management
http://penton.com/about-us/board-of-directors/Board of Directors
http://penton.com/about-us/group-policies/Policies
http://penton.com/divisions/Divisions
http://penton.com/divisions/informa-connect/Informa Connect
http://penton.com/divisions/informa-markets/Informa Markets
http://penton.com/divisions/informa-tech/Informa Tech
http://penton.com/divisions/taylor-and-francis/Taylor & Francis
http://penton.com/divisions/Global-Support/Global Support
http://penton.com/investors/Investors
http://penton.com/investors/investor-days/Investor Days
http://penton.com/investors/investment-case/Investment Case
http://penton.com/investors/shareholder-centre/Shareholder Centre
http://penton.com/investors/Annual-Report/Annual Reports
http://penton.com/investors/results-presentations/Results & Presentations
http://penton.com/investors/press-releases-news/Press Releases & News
http://penton.com/investors/financial-calendar/Financial Calendar
http://penton.com/investors/financial-summary/Financial Summary
http://penton.com/investors/debt-summary/Debt Summary
http://penton.com/investors/tax/Tax Approach
http://penton.com/investors/analysts-and-advisors/Advisors & Analysts
http://penton.com/investors/analyst-research/Analyst Research
http://penton.com/investors/pension-schemes/Pension Schemes
http://penton.com/investors/corporate-governance/Corporate Governance
http://penton.com/investors/investor-relations-contacts/Investor Relations Contacts
http://penton.com/sustainability/Sustainability
http://penton.com/sustainability/faster-forward/FasterForward
http://penton.com/sustainability/climate-impact/Climate Impact
http://penton.com/sustainability/sustainable-products/Sustainable Products
http://penton.com/sustainability/community-impact/Community Impact
http://penton.com/sustainability/sustainability-awards/Recognition
http://penton.com/sustainability/sustainability-reports/Sustainability Reports
http://penton.com/talent/Talent
http://penton.com/talent/DiversityandInclusion/Diversity & Inclusion
http://penton.com/talent/graduates/Graduates
http://penton.com/talent/recruitment-warning/Recruitment Warning
http://penton.com/media/Media
http://penton.com/media/media-contacts/Media Contacts
http://penton.com/media/press-releases-news/News
http://penton.com/contact-us/Contact
http://penton.com/contact-us/global-contacts/Global Contacts
http://penton.com/contact-us/office-locator/Office Locator
http://penton.com/about-us/Learn more about Informa
http://penton.com/about-us/purpose-principles/Our purpose & principles
http://penton.com/globa...2023-full-year-results-invitation.pdf2023 Full Year Results Invitat...
http://penton.com/globa...lc--2023-full-year-trading-update.pdfRead Full Year Trading Update
http://penton.com/globa...nesses-to-combine-with-techtarget.pdfRead - New TechTarget: Informa...
http://penton.com/globa...e-and-new-techtarget-presentation.pdfInforma Full Year 2023 Trading...
http://penton.com/media...nforma-2023-full-year-trading-update/
http://penton.com/media...-of-leading-esg-ratings-and-rankings/Informa Recognised in Raft of ...
http://penton.com/globa...nesses-to-combine-with-techtarget.pdfNew TechTarget: Informa accele...
http://penton.com/globa...lc--2023-full-year-trading-update.pdfInforma 2023 Full Year Trading...
http://penton.com/globa...a-10-month-trading-update---final.pdfNovember 2023 Trading Update
http://penton.com/media...joint-venture-supporting-vision-2030/Saudi Arabia’s Events Investme...
http://penton.com/globa...ons/2023/informa-2023-h1-results-.pdfInforma 2023 Half Year Results
http://penton.com/investors/financial-calendar/2023 Full Year Results
http://penton.com/investors/financial-calendar/2023 Full Year Trading Update
http://penton.com/investors/financial-calendar/2023 Ten-Month Trading Update
http://penton.com/investors/financial-calendar/2023 Half-Year Results
http://penton.com/investors/financial-calendar/2023 Annual General Meeting
http://penton.com/investors/financial-calendar/2022 Full Year Results
http://penton.com/globa...lc--2023-full-year-trading-update.pdf
http://penton.com/globa...e-and-new-techtarget-presentation.pdf
http://penton.com/globa...nation-with-techtarget-transcript.pdf
http://penton.com/globa...a-10-month-trading-update---final.pdf
http://penton.com/globa...th-trading-update-conference-call.mp3
http://penton.com/globa...update-conference-call-transcript.pdf
http://penton.com/globa...ons/2023/informa-2023-h1-results-.pdf
http://penton.com/globa...orma-2023-h1-results-presentation.pdf
http://penton.com/globa.../2023/informa-transcript-h1-20232.pdf
http://penton.com/overl...07&videoTitle=Introduction+to+InformaIntroduction to Informa
http://penton.com/investors/investment-case/Why invest in Informa
http://penton.com/investors/financial-summary/Financial summary
http://penton.com/investors/shareholder-centre/Shareholder centre
http://penton.com/investors/investment-case/
http://penton.com/about-us/working-in-specialist-markets/Trends in our markets
http://penton.com/about-us/working-in-specialist-markets/
http://penton.com/divisions/taylor-and-francis/Discover Taylor & Francis
http://penton.com/divisions/informa-markets/Discover Informa Markets
http://penton.com/divisions/informa-connect/Discover Informa Connect
http://penton.com/divisions/informa-tech/Discover Informa Tech
http://penton.com/about-us/purpose-principles/Purpose & principles
http://penton.com/talent/DiversityandInclusion/Diversity & inclusion
http://penton.com/overl...videoTitle=Learn+about+Life%40InformaLearn about Life@Informa
http://penton.com/sustainability/faster-forward/Our FasterForward programme
http://penton.com/sustainability/sustainable-products/Our sustainable products
http://penton.com/sustainability/climate-impact/Climate commitments and progre...
http://penton.com/sustainability/sustainability-reports/2022 Sustainability Report
...

External Links (link to pages on other websites) - 9
URL Anchor Text
https://lifeat.informa.com/Life at Informa
https://careers.informa.com/Vacancies
https://stream.brrmedia...uk/broadcast/658021c4e6ef8495cc737ae2Watch the Investor Presentatio...
https://stream.brrmedia...uk/broadcast/658021c4e6ef8495cc737ae2
https://stream.brrmedia...uk/broadcast/6492ef06cf110c81f8666745
https://lifeat.informa.comLife at Informa
https://careers.informa.com/Vacancies
https://www.linkedin.com/company/informaLinkedIn
http://twitter.com/informaplcTwitter

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
26 22 4


4 images do not have Alt values.

Image URL - 26
URL ALT Text
http://penton.com/conte...tassets/847d385a0f4741f79cb11f476e6ae875/logo_informa.pngHome
http://penton.com/conte...d40984cecb6604f46f5d1dc52/infnewherobanner2023v2-high.jpgInforma Office image
http://penton.com/globalassets/global/homepage/trading-promo-2023-updated.png
http://penton.com/Global/Icon/Informa_icon_statement-web-40x40.pngInforma 2023 Full Year Trading...
http://penton.com/globa...ssets/global/icon/informa_icon_presentation-web-40x40.pngInforma Full Year 2023 Trading...
http://penton.com/Global/Icon/Informa_icon_video-camera-web-40x40.pngInforma 2023 Full Year Trading...
http://penton.com/Global/Icon/Informa_icon_statement-web-40x40.pngInforma 2023 Half Year Results
http://penton.com/Global/Icon/Informa_icon_statement-web-40x40.pngNovember 2023 Trading Update
http://penton.com/Global/Icon/Informa_icon_video-camera-web-40x40.pngInforma 2023 Half Year Results...
http://penton.com/Global/Icon/Informa_icon_statement-web-40x40.pngInforma 2023 Half Year Results
http://penton.com/Global/Icon/Informa_icon_statement-web-40x40.pngInforma 2023 Half Year Results
http://penton.com/globa...ssets/global/icon/informa_icon_presentation-web-40x40.png
http://penton.com/Global/Icon/Informa_icon_video-camera-web-40x40.pngInforma 2023 Half Year Results...
http://penton.com/Global/Icon/Informa_icon_statement-web-40x40.pngInforma 2023 Half Year Results
http://penton.com/conte...1192363aebc4b9baf5da69dbf0018f6/greatthings-new-orbit.jpgGreat things happen when we ge...
http://penton.com/conte.../097540955f684a3aa1c1cac17ffc111b/about2023_landscape.jpgWatch our corporate video
http://penton.com/globa...ets/investors/annual-report-2022/jt-new/homepageicon2.jpg
http://penton.com/globa.../annual-report-2022/jt-new/specialist-market-homepage.png
http://penton.com/conte...ets/aef278d73f04474ebf717e4e0af20e46/tfbannerhp-small.jpgBookshelf
http://penton.com/conte...ssets/cd5b8ebf3cdd4f3f9d68d79f0087efd6/informamarkets.jpgCrowd
http://penton.com/conte...ets/cacff6ef50a94cdeb19ca6a5db90f9be/bannerhp-connect.jpgPanel
http://penton.com/globalassets/global/homepage/inftec-blackhat-small.jpgLarge
http://penton.com/globa...ts/investors/annual-report-2022/jt-new/wwlfbg-small-4.jpgFemale Informa colleague smili...
http://penton.com/globa...estors/annual-report-2022/jt-new/lifeatinformavideo-2.pngIngredients
http://penton.com/conte...ts/f1a7a5c69c2b422382705ce8afbe0c0c/walktheworld-2020.jpgGroup of 200 Informa colleague...
http://penton.com/globa...ts/investors/annual-report-2022/jt-new/srhomepageicon.png2022 Sustainability Report ima...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 1 3


You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type
http://penton.com/static/css/styles.css?v=1.1.1.1stylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
13 6 19


Too many (6) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 6
Script URL Type
https://cookie-cdn.cook...nsent/0dd2bc55-778c-4ca3-bfd8-f8c1edb3ac47/OtAutoBlock.jstext/javascript
https://cookie-cdn.cookiepro.com/scripttemplates/otSDKStub.jstext/javascript
https://www.googletagmanager.com/gtag/js?id=UA-609180-32
http://penton.com/static/js/modernizr.js
https://dl.episerver.net/13.5.8/epi-util/find.jstext/javascript
http://penton.com/static/js/app.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://penton.com/investors/press-releases-news/Press Releases & News


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
89
Excellent! You do have a lot of root domains (89) linked to your site penton.com.

89
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 12
  Facebook Shares 27
  Facebook Comments 9
  Tweets 20
  LinkedIn 20

Social Media Integration
Good! your site is integrated with social media.

Facebook PageNot Found
Twitter Accounthttp://twitter.com/informaplc
Google+ PageNot Found


Trustworthiness
71

Excellent! the website has a good Trustworthiness Score (71/100).

71
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
69 Excellent! the website has a good Child Safe Score (69/100).

69
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site penton.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
776,493th most visited website in the world.
158,819th most visited website in United States  

your site has a fair good traffic rank across the world.
Websites On Same Server
Excellent! You domain penton.com is the only one hosted on the server (ip : 172.64.154.252).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
30 years, 24 days old ( 1st registered on : 1994-03-05 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
-1 years, -24 days from today ( expires on : 2024-03-05 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]



Domain Info
penton.com ( 10 characters )

Domain Registrar : SafeNames Ltd.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1994-03-05 1994-03-05 2024-03-05
30 years, 24 days old 30 years, 24 days ago -1 years, -24 days from today
30 years, 24 days old


Domain Name Servers used by penton.com
DNS Name IP Address
ns1.informadns.com162.159.0.208
ns2.informadns.com162.159.1.208


Domain is going to expire in less than a year time (-1 years, -24 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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