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platts.com favicon Latest Oil, Energy & Metals News, Market Data and Analysis | S&P Global Commodity Insights platts.com

Excellent Practice29
Improvement Could be Made10
Critical Issues to Attend13
Jan 27, 2023 06:32 AM

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  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Move the 51 inline css components to an external style sheet file.
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Detailed Reviews

Related Category
Most related categories of this website.

art   courses   dog   energy   fundraising   marketing   social   tools  

Title
Latest Oil, Energy & Metals News, Market Data and Analysis | S&P Global Commodity Insights

Words count: 14    Unique Words: 14    Length: 90 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Independent energy news and the latest energy and prices for petrochemicals, crude oil, metals, coal, sugar and biofuels available to purchase online today.

Words count: 23    Length: 156 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Latest Oil, Energy & Metals News, Market Data and ... www.platts.com/
Independent energy news and the latest energy and prices for petrochemicals, crude oil, metals, coal, sugar and biofuels available to purchase online today.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

agriculture  americas  analysis  apac  coal  commodity  correction  customers  data  electric  emea  energy  events  forums  gas  global  insights  intelligence  investor  january  latest  lng  market  metals  methodology  natural  news  oil  petrochemicals  power  prices  products  reg  reports  shipping  solutions  sustainable  topics  transition  year 

Top 20 Keywords
Total Terms Count: 1,154

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
commodity 36 3.12%
global 35 3.03%
energy 29 2.51%
market 29 2.51%
insights 27 2.34%
oil 16 1.39%
transition 15 1.30%
news 15 1.30%
data 14 1.21%
metals 12 1.04%
gas 12 1.04%
prices 12 1.04%
latest 11 0.95%
january 10 0.87%
natural 9 0.78%
shipping 9 0.78%
power 9 0.78%
sustainable 7 0.61%
products 7 0.61%
methodology 7 0.61%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
126100006190053

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Latest Latest from S&P Global Commodity Insights

<H2>

(26)
Commodity market intelligence. Powering decisions that transform trade.
Commodity market intelligence. Powering decisions that transform trade.
Commodity Market Solutions
It's not a long countdown to net zero. Lead the transition with Essential Intelligence.
Featured
For full access to real-time updates, breaking news, analysis, pricing and data visualization, subscribe today.
EU gas market correction mechanism has 'significant drawbacks': EFET
CHINA DATA: Fuel oil exports fall 6% on year to 18 mil mt in 2022
Australia's carbon reform stokes buying interest for credit units; liquidity, prices surge
EIA's US gas storage estimate outpaces consensus as NYMEX bears push prices under $3
Long-duration grid-scale battery projects using alternative chemistries advancing in US
Freeport LNG gets FERC approval to cool down piping as restart work stretches into February
US DOE awards $118 million to advance, accelerate biofuels production
UAE's Neutral Fuels says biofuel sales doubled in 2022 as shipping demand takes hold
EU sanctions on Russian refined products will reverberate across the Atlantic
EU green plan aims to rival US climate law, repel deindustrialization fears
War in Ukraine
Hydrogen: Beyond the Hype
Environment and Sustainability
Energy Transition
Battery Metals
Regulatory Engagement and Market Issues
IOSCO Assurance Review

<H3>

(10)
COP27 Report
Energy Security Sentinel
Europe Energy Price Crisis
CERAWeek®
Energy Transition Solutions
Pricing Methodologies
FILTER BY COMMODITY
FILTER BY TYPE
Topics
Social
<B> (6)Benchmarks & Assessments
News, Research & Insights
Technology & Workflow Solutions
Data & Analytics
Conferences & Advisory Solutions
Platts LIVE
<U> (1)Contact us for more information or support for your business needs
<I> (9)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://platts.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.53 seconds - 46.04 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
3.49 s 0.03 s 0.02 s 0.01 s 1.95 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
24 Kb (24,402 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
24 Kb (24,402 bytes) 9 Kb (9,411 bytes) 15 Kb (14,991 bytes) 62.78 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
51 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (s******@platts.com) was detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites http://www.platts.com and http://platts.com are resolved to the same url :https://www.spglobal.com/commodityinsights/en

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
IP Canonicalization
IP address of the site http://99.84.211.50 is forwarded to https://www.spglobal.com/commodityinsights/en, instead of to its domain name site platts.com.

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
115 62 177


Too many links (177), it may be considered as spam!

Internal Links (link to pages within this domain) - 115
URL Anchor Text
http://platts.com/commo...anguage/%252fcommodityinsights%252fenEspañol
http://platts.com/commo...anguage/%252fcommodityinsights%252fen中文网站
http://platts.com/commo...anguage/%252fcommodityinsights%252fenPortuguês
http://platts.com/commo...anguage/%252fcommodityinsights%252fen한국어
http://platts.com/commo...ights/en/support/system-notificationsSystem Notifications
http://platts.com/commo...nsights/en/support/delivery-platformsDelivery Platforms
http://platts.com/commo...mmodityinsights/regulatory-engagementRegulatory Engagement
http://platts.com/commodityinsights/en/loginCommodity Insights Login
http://platts.com/commodityinsights/en/registerRegister
http://platts.com/commodityinsights/en
http://platts.com/#Commodities
http://platts.com/#Products & Services
http://platts.com/#Methodology
http://platts.com/#Market Insights
http://platts.com/commo...n/campaigns/energy-transition-serviceEnergy Transition
http://platts.com/#Events
http://platts.com/commodityinsights/en/commodities/oilOil
http://platts.com/commo...yinsights/en/ci/industry/oil-gas.htmlUpstream
http://platts.com/commodityinsights/en/commodities/lngLNG
http://platts.com/commo...tyinsights/en/commodities/natural-gasNatural Gas
http://platts.com/commo...nsights/en/commodities/electric-powerElectric Power
http://platts.com/commodityinsights/en/commodities/coalCoal
http://platts.com/commodityinsights/en/commodities/shippingShipping
http://platts.com/commo...nsights/en/commodities/petrochemicalsPetrochemicals
http://platts.com/commodityinsights/en/commodities/metalsMetals
http://platts.com/commo...tyinsights/en/commodities/agricultureAgriculture
http://platts.com/commo...ions-russia-gasoline-diesel-price-capListen: EU sanctions on Russia...
http://platts.com/commo...hanism-has-significant-drawbacks-efetEU gas market correction mecha...
http://platts.com/commo...s-fall-6-on-year-to-18-mil-mt-in-2022CHINA DATA: Fuel oil exports f...
http://platts.com/commodityinsights/en/products-services/oilOil
http://platts.com/commodityinsights/en/products-services/lngLNG
http://platts.com/commo...ghts/en/products-services/natural-gasNatural Gas
http://platts.com/commo...s/en/products-services/electric-powerElectric Power
http://platts.com/commo...ityinsights/en/products-services/coalCoal
http://platts.com/commo...nsights/en/products-services/shippingShipping
http://platts.com/commo...s/en/products-services/petrochemicalsPetrochemicals
http://platts.com/commo...yinsights/en/products-services/metalsMetals
http://platts.com/commo...ghts/en/products-services/agricultureAgriculture
http://platts.com/commo...n/products-services/energy-transitionEnergy Transition
http://platts.com/platts/en/campaigns/platts-analyticsMarket Insights and Analytics
http://platts.com/platt...n/products-services/market-conditionsCommodity Prices and Essential...
http://platts.com/platt...cts-services/time-sensitive-decisionsReal-Time News, Prices and Ana...
http://platts.com/platt...products-services/maps-and-geospatialMaps and Geospatial Data
http://platts.com/platts/en/products-services/riskForward Curves and Risk Valuat...
http://platts.com/commodityinsights/en/channel-partnersData and Partner Delivery
http://platts.com/commodityinsights/en/our-methodologiesOur Methodology
http://platts.com/commo...ethodology/methodology-specificationsMethodology & Specifications
http://platts.com/commo.../en/our-methodology/price-assessmentsPrice Assessments
http://platts.com/commo...s/en/our-methodology/subscriber-notesSubscriber Notes
http://platts.com/commo...ghts/en/our-methodology/price-symbolsPrice Symbols
http://platts.com/commo...r-methodology/symbol-page-directoriesSymbol Search & Directories
http://platts.com/commo...sights/en/our-methodology/correctionsCorrections
http://platts.com/commodityinsights/en/contact/complaintsComplaints
http://platts.com/commo.../en/our-methodologies/market-on-closeMarket On Close
http://platts.com/commo...tyinsights/en/our-methodologies/indexIndex
http://platts.com/commo...yinsights/en/our-methodologies/surveySourced Data (Survey)
http://platts.com/commo...methodology/methodology-review-changeMethodology Review & Change
http://platts.com/commo...tyinsights/en/our-methodology/holidayHoliday
http://platts.com/commo...ts/en/our-methodology/reference-toolsSEE ALL REFERENCE TOOLS
http://platts.com/commo...sights/en/market-insights/latest-newsLatest News Headlines
http://platts.com/commo...ityinsights/en/market-insights/topicsAll Topics
http://platts.com/commo...ityinsights/en/market-insights/videosVideos
http://platts.com/commo...yinsights/en/market-insights/podcastsPodcasts
http://platts.com/commo...ts/en/market-insights/special-reportsSpecial Reports
http://platts.com/commo...t-insights/topics/platts-infographicsInfographics
http://platts.com/commo...s/en/market-insights/insight-magazineInsights Magazine
http://platts.com/commodityinsights/en/market-insights/blogsInsight Blog ...
http://platts.com/commo...s/en/ci/research-analysis/energy.htmlResearch & Analysis
http://platts.com/commo...nsights/en/campaigns/platts-analyticsACCESS ANALYTICS HUB
http://platts.com/commodityinsights/en/eventsAll Events
http://platts.com/commodityinsights/en/events/webinarsWebinars
http://platts.com/commodityinsights/en/events/conferencesConferences
http://platts.com/commo...ights/en/events/methodology-educationMethodology Education
http://platts.com/commo...ghts/en/events/training-and-elearningTraining and eLearning
http://platts.com/commodityinsights/en/events/forumsForums
http://platts.com/#Latest
http://platts.com/#topics
http://platts.com/#social
http://platts.com/#Content Type
http://platts.com/#Commodity
http://platts.com/#Apply
http://platts.com/commo...ort/delivery-platforms/dimensions-proSubscribe Now
http://platts.com/commo...hanism-has-significant-drawbacks-efetLNG, Natural Gas ...
http://platts.com/commo...s-fall-6-on-year-to-18-mil-mt-in-2022Oil, Shipping ...
http://platts.com/commo...r-credit-units-liquidity-prices-surgeEnergy Transition, Agriculture...
http://platts.com/commo...us-as-nymex-bears-push-prices-under-3Natural Gas ...
http://platts.com/commo...ternative-chemistries-advancing-in-usMetals, Energy Transition, Coa...
http://platts.com/commo...-restart-work-stretches-into-februaryNatural Gas, LNG, Shipping, El...
http://platts.com/commo...dvance-accelerate-biofuels-productionAgriculture, Energy Transition...
http://platts.com/commo...in-2022-as-shipping-demand-takes-holdAgriculture, Oil, Energy Trans...
http://platts.com/commo...ions-russia-gasoline-diesel-price-capOil ...
http://platts.com/commo...e-law-repel-deindustrialization-fearsElectric Power, Energy Transit...
http://platts.com/#Back To Top
http://platts.com/#Load More
http://platts.com/commo...ityinsights/en/market-insights/topicsView All Topics
http://platts.com/commo...en/market-insights/topics/ukraine-warWar in Ukraine ...
http://platts.com/commo...ts/en/market-insights/topics/hydrogenHydrogen: Beyond the Hype ...
http://platts.com/commo...topics/environment-and-sustainabilityEnvironment and Sustainability...
http://platts.com/commo...ket-insights/topics/energy-transitionEnergy Transition ...
http://platts.com/commo...market-insights/topics/battery-metalsBattery Metals ...
...

External Links (link to pages on other websites) - 62
URL Anchor Text
https://www.spglobal.com/enS&P Global
https://www.spglobal.com/spdji/en/S&P Dow Jones Indices
https://www.spglobal.com/engineering/enS&P Global Engineering Solutio...
https://www.spglobal.com/marketintelligence/en/indexS&P Global Market Intelligence
https://www.spglobal.com/mobility/en/S&P Global Mobility
https://www.spglobal.com/commodityinsights/enS&P Global Commodity Insights
https://www.spglobal.com/ratings/en/S&P Global Ratings
https://www.spglobal.com/esg/indexS&P Global Sustainable1
https://investor.spglobal.com/investor-relations-overviewInvestor Relations Overview
https://investor.spglobal.com/investor-presentationsPresentations
https://investor.spglobal.com/investor-fact-bookInvestor Fact Book
https://investor.spglobal.com/news-releasesNews Releases
https://investor.spglobal.com/quarterly-earningsQuarterly Earnings
https://investor.spglobal.com/sec-filings-reports/overviewSEC Filings & Reports
https://investor.spglobal.com/executive-committee/Executive Committee
https://investor.spglobal.com/corporate-governance/overviewGovernance
https://investor.spglobal.com/stock-dividends/stock-quoteStock & Dividends
https://investor.spglobal.com/shareholder-servicesShareholder Services
https://investor.spglob...tor-relations/contact-ir/default.aspxContact
https://www.spglobal.co...tyinsights/en/offices-and-contacts/hiहिंदी
https://www.spglobal.co...nsights/en/offices-and-contacts/en-auEnglish (Australia)
https://www.spglobal.co...tyinsights/en/offices-and-contacts/ja日本語
https://plattssupport.spglobal.com/Get Support
https://www.spglobal.com/commodityinsights/en/ci/login.htmlAccess IHS Markit Products
https://www.spglobal.com/enS&P Global
https://www.spglobal.com/spdji/en/S&P Dow Jones Indices
https://www.spglobal.com/engineering/enS&P Global Engineering Solutio...
https://www.spglobal.com/marketintelligence/en/indexS&P Global Market Intelligence
https://www.spglobal.com/mobility/en/S&P Global Mobility
https://www.spglobal.com/commodityinsights/enS&P Global Commodity Insights
https://www.spglobal.com/ratings/en/S&P Global Ratings
https://www.spglobal.com/esg/indexS&P Global Sustainable1
https://www.spglobal.com/commodityinsights/top250Top 250 Rankings ...
https://www.spglobal.co...ommodityinsights/global-energy-awardsGlobal Energy Awards ...
https://www.spglobal.co...ommodityinsights/global-metals-awardsGlobal Metals Awards ...
https://plattsinfo.spglobal.com/2023londonenergyforum.html?London Energy Forum
https://ceraweek.com/index.html?CERAWeek
https://plattsinfo.spglobal.com/fujcon.html?FUJCON 2023
https://www.spglobal.com/commodityinsights/en/aboutAbout S&P Global Commodity Ins...
https://www.spglobal.com/commodityinsights/en/contactContact us for more informatio...
https://www.spglobal.co...n/campaigns/energy-transition-service
https://www.spglobal.co...n/campaigns/energy-transition-serviceSeek & Prosper
https://www.spglobal.co...ng-climate-objectives-amidst-conflictCOP27 Report
https://www.spglobal.co...ial-reports/oil/oil-security-sentinelEnergy Security Sentinel
https://www.spglobal.co...t-insights/topics/energy-price-crisisEurope Energy Price Crisis
https://ceraweek.com/index.html?/summaryCERAWeek®
https://www.spglobal.co...n/products-services/energy-transitionEnergy Transition Solutions
https://www.spglobal.co...ommodityinsights/en/our-methodologiesPricing Methodologies
https://commodityinsigh...lication.com/publication/?m=68710&l=1Launch the report
https://www.spglobal.co...igital&utm_campaign=platts_ihs_mergerVisit Energy and Natural Resou...
https://twitter.com/SPGCI
https://twitter.com/SPGCIFollow Commodity Insights
https://www.spglobal.com/en/contact-us/office-locationsLocations
https://plattssupport.spglobal.com/Get Support
https://www.spglobal.co...are/corporate-responsibility/overviewCorporate Responsibility
http://investor.spglobal.com/Investor Relations
https://www.spglobal.co.../who-we-are/our-people/our-leadershipLeadership
https://www.instagram.com/sp_global/
https://www.youtube.com/user/PlattsMedia/feed
https://www.spglobal.com/en/terms-of-useTerms of Use
https://more.spglobal.com/DoNotSellDo Not Sell My Personal Inform...
https://www.spglobal.com/en/privacy/privacy-policy-englishPrivacy Policy & Cookie Notice

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
10 6 4


4 images do not have Alt values.

Image URL - 10
URL ALT Text
http://platts.com/commodityinsights/Images/login.register.png
http://platts.com/commodityinsights/images/spglobal-commodity-insights-logo.svg
https://tags.w55c.net/rs?id=756c703634624158b0224ded117cc3f6&t=homepage
http://platts.com/commo...ntent/_assets/_images/homepage/benchmarks-assessments.jpgBenchmarks & Assessments
http://platts.com/commo...ttsContent/_assets/_images/homepage/research-insights.jpgNews, Research & Insights
http://platts.com/commo...sContent/_assets/_images/homepage/technology-workflow.jpgTechnology & Workflow Solution...
http://platts.com/commo...PlattsContent/_assets/_images/homepage/data-analytics.jpgData & Analytics
http://platts.com/commo...ts/PlattsContent/_assets/_images/homepage/conferences.jpgConferences & Advisory Solutio...
http://platts.com/commo...ts/PlattsContent/_assets/_images/homepage/platts-live.jpgPlatts LIVE
http://platts.com/commo...tscontent/_assets/_images/landingpages/04_podcast.-2x.jpg


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
3 7 10


Too many (7) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 7
Stylesheet URL rel type
http://platts.com/commo...ontent/css?v=M9MQfTB_zyuuryR4CVrMF8k_9hLQpibeUUoG7F3OaH41stylesheet
http://platts.com/commodityinsights/Content/Corp/style.cssstylesheet
http://platts.com/commodityinsights/Content/Corp/stylecorpesg.cssstylesheet
http://platts.com/commo.../overrides?v=BsB79brcv96tKUi9Xzzd_ryTAi0h5gdlyACm9xGU8p01stylesheet
http://platts.com/commodityinsights/Content/jquery-ui.min.cssstylesheet
http://platts.com/commodityinsights/Content/select2.min.cssstylesheet
http://platts.com/commodityinsights/Content/font-awesome.min.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
32 11 43


Too many (11) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 11
Script URL Type
https://play.vidyard.com/embed/v4.jstext/javascript
http://platts.com/commo...les/jquery?v=rD9yxcIfC-_zwpaJ_9UPbUY1Niam5dFE8OFiugxkBeM1
http://platts.com/commodityinsights/Scripts/JavaScript-UI.min.js
http://platts.com/commodityinsights/Scripts/select2.min.js
https://cdn.cookielaw.org/scripttemplates/otSDKStub.jstext/javascript
https://n483.spglobal.com/script.js
https://platform.twitter.com/widgets.js
http://platts.com/commo...conscripts?v=wukXdRIAtQ9GPlnE_HpMTy_wC53pOwcAb9-3aYO0syY1text/javascript
http://platts.com/commo...corpBundle?v=_WBIvtiSonldrM6uWCP0Bg5vZej5fAXMFhfpR8j0DbE1text/javascript
https://service.force.com/embeddedservice/5.0/esw.min.jstext/javascript
http://platts.com/commodityinsights/PlattsContent/_assets/_scripts/pltovrds.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://platts.com/commodityinsights/en/market-insights/blogsInsight Blog ...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
31
Fair Enough! number of root domains (31) linked to your site platts.com could be improved.

31
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 75
  Facebook Shares 197
  Facebook Comments 28
  Tweets 141
  LinkedIn 84

Social Media Integration
Good! your site is integrated with social media.

Facebook PageNot Found
Twitter Accounthttps://twitter.com/SPGCI
Google+ PageNot Found


Trustworthiness
78

Excellent! the website has a good Trustworthiness Score (78/100).

78
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site platts.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
1,345,542th most visited website in the world.
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Excellent! You domain platts.com is the only one hosted on the server (ip : 99.84.211.50).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 99.84.211.50) is located at United States  
ensure your server is not located far away from most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
27 years, 361 days old ( 1st registered on : 1995-01-31 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 3 days from today ( expires on : 2023-01-31 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
platts.com ( 10 characters )

Domain Registrar : CSC Corporate Domains, Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-01-31 1995-01-31 2023-01-31
27 years, 361 days old 27 years, 361 days ago 0 years, 3 days from today
27 years, 361 days old




Domain is going to expire in less than a year time (0 years, 3 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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