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Excellent Practice34
Improvement Could be Made7
Critical Issues to Attend9
Aug 21, 2020 05:53 AM

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Recommended Actions

  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Increase the traffic of your site.
  • Reduce the number of domains hosted on the same server of your site
  • Host the site closer to the geo location where most of your site visitors come from.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Move the 6 inline css components to an external style sheet file.
  • ...     44
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Detailed Reviews

Related Category
Most related categories of this website.

art   festival   multimedia   museum   podcast   science   television   video  

RNZ - NZ News, Current Affairs, Audio On Demand

Words count: 8    Unique Words: 8    Length: 47 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
New Zealand's public broadcaster, providing comprehensive NZ news and current affairs, specialist audio features and documentaries.

Words count: 16    Length: 131 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
RNZ - NZ News, Current Affairs, Audio On Demand
New Zealand's public broadcaster, providing comprehensive NZ news and current affairs, specialist audio features and documentaries.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Radio New Zealand, RNZ, Public Radio, News, Current Affairs, Audio, Podcasts

Words count: 11    Length: 76 characters    keyword phrases count : 7

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:57% (4/7)
rnz 0   (0%)
news 0   (0%)
audio 0   (0%)
podcasts 0   (0%)
2 words:29% (2/7)
public radio 0   (0%)
current affairs 0   (0%)
3 words:14% (1/7)
radio new zealand 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

alert  analysis  auckland  audio  border  browser  business  case  concert  conspiracy  covid  current  demand  depth  download  election  health  hours  latest  levels  listen  live  minute  music  ogg  pacific  people  play  podcast  politics  public  restrictions  rnz  stories  stream  testing  today  video  week  zealand 

Top 20 Keywords
Total Terms Count: 2,013

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
covid 49 2.43%
rnz 32 1.59%
zealand 23 1.14%
levels 18 0.89%
play 16 0.79%
border 15 0.75%
download 15 0.75%
audio 15 0.75%
video 14 0.70%
pacific 14 0.70%
auckland 12 0.60%
alert 11 0.55%
politics 11 0.55%
ogg 10 0.50%
business 10 0.50%
browser 10 0.50%
live 9 0.45%
today 9 0.45%
testing 9 0.45%
case 9 0.45%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)




More Top Stories
The Briefing
Featured stories
In Case You Missed It
Comment & Analysis
RNZ Music
In Depth
Featured video
Audio on demand
What’s on


All Night Programme
Music Through the Night
News in Pacific Languages
Your playlist
Public health information
Covid-19: What happened on 21 August
'It will kill the wildlife, wetlands will be stuffed, it'll just annihilate them'
Food parcel demand back at lockdown-scale levels in Auckland
When a relative falls down a conspiracy theory rabbit hole
Public health information
More Top Stories
$2b in wage subs for businesses that have not paid company tax
Canterbury DHB remains quiet - but one member speaks out
Auckland border exemption for horticulture a relief for frustrated growers
Week in Politics: Screws turned over border testing regime
Transmission Gully: Govt orders review, NZTA says there are 'lessons to learn'
$5m Lotto ticket left in glovebox for a week while winners were oblivious
New Zealand
As it happened: Covid-19 updates on Friday 21 August
Covid-19: St Lukes case under investigation now linked to cluster
Negative interest rates will depend on health of economy
Chinese misstep as vaccine diplomacy heats up in Pacific
More News & Current Affairs
NZ's chances of a Covid vaccine
The Mixtape: Al Brown
Recipe request: Lavender's Green preserved lemons
Loading Docs: One Year On
Young people should not bear brunt of blame for spreading virus - expert
Covid-19: Surge in demand for board games and jigsaws
Catching Covid-19 in lift shows 'how sneaky virus is' - Wiles
Warnings of election 'disaster' if postal votes not properly handled
A docu-comedy series
Border test fail: Is Labour bordering on trouble?
Election date shift: Ardern's move seen as 'clever'
Conspiracy theorists aren't the problem - it's the rest of us
What we need to do to stamp out Covid-19 again
Bass Lines
The Bats release new single, announce album
Bic Runga announces North Island tour
BBC Proms 2020 on RNZ Concert
When a relative falls down a conspiracy theory rabbit hole
I was filmed in a Kmart changing cubicle
Stone appeals murder convictions 30 years after deaths
Border exemptions for horse-racing track workers
An action-packed farm experience for urban kids
More RNZ videos
Episode 2: TERFS - Alice Snedden's Bad News
Auckland public areas busy despite Covid-19 Alert Level 3
Restaurants, bars call for Kiwi workers as borders stay shut
Family fights chaotic system in caring for disabled foster child
Collins hits back at Robertson after he called opposition claims 'nonsense'
Covid-19: Confronting the deluge of conspiracies over the latest lockdown
Covid-19: Judith Collins on border testing, contact tracing
Politics with Neale Jones and Brigitte Morten
'We wanted to set the Harry and Meghan story straight'
Morning Report
Nine To Noon
Sunday Morning
RNZ National
All Night Programme
The Mixtape
RNZ Concert
Music Through the Night
RNZ Pacific
News in Pacific Languages
RNZ stations
Latest & popular
How to watch & listen
About RNZ
Join & Follow RNZ


Covid-19: Nine new community cases in NZ
Covid-19: St Lukes case under investigation now linked to cluster
Key Coverage
Key Coverage
Arrest after alleged Auckland level 3 restriction breach
Covid-19: Nine new community cases in NZ
Canterbury DHB woes: 'Somebody needs to come to their senses'
Covid-19: Young people should not bear brunt of blame for spreading virus - expert
Thousands default on mortgage payments, others rush to get home finance
Calls to scrap KiwiSaver default fund scheme
Solomons govt urged give more access to media
UN report warns of post-Covid poverty threat in Fiji
<B> (3)Ximena Smith
three scientists
Veronica Schmidt
<I> (8)Caucus podcast
Analysis -
Opinion -
<EM> (1)Foothills
<STRONG> (8)Alert levels
2 and 3 apply
Alert levels
2 and 3 apply

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-nz Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.01 seconds - 3,605.80 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
5.15 s 0.04 s 0.04 s 0.01 s 2.88 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
36 Kb (36,058 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
36 Kb (36,058 bytes) 16 Kb (15,564 bytes) 20 Kb (20,494 bytes) 75.94 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
6 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 2)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
IP address of the site is forwarded to, instead of to its domain name site

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 5 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 25 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
358 41 399

Too many links (399), it may be considered as spam!

Internal Links (link to pages within this domain) - 358
URL Anchor Text to content Zealand Ao Māori Democracy Reporting & Analysis Depth Audio & Series & Environment & Stories & Authors & Society & Recipes & Culture & Economy & Analysis & Technology Ao Māori & Environment Affairs to Listen RNZ Pacific Night Programme live stream Through the Night live stream in Pacific Languages live stream ways to listen player help player What happened on 21 ... Zealand Nine new community c... St Lukes case under ... What happened in New...'It will kill the wildlife, we...'It will kill the wildlife, we... parcel demand back at loc... Zealand parcel demand back at loc... a relative falls down a c... Depth a relative falls down a c... election coverage legalisation of life choice timeline$2b in wage subs for businesse...$2b in wage subs for businesse... DHB remains quiet -... Zealand DHB remains quiet o... border exemption for ... border exemption for ... in Politics: Screws turne... Week in Politics: Screws t... Gully: Govt order... Zealand Gully: Govt order...$5m Lotto ticket left in glove...

External Links (link to pages on other websites) - 41
URL Anchor Text & Young Adults health information ... levels and 3 apply 3: Restrict region. 2: Reduce rest of New Zealand. levels 2 and 3: What you... to get tested in Aucklan... restrictions homes in lockdown questions answered up for daily emails to the podcast coverage health information ... levels and 3 apply 3: Restrict region. 2: Reduce rest of New Zealand. levels 2 and 3: What you... to get tested in Aucklan... restrictions homes in lockdown questions answered up for daily emails to the podcast coverage docu-comedy series more docu-comedy series on Facebook on Twitter on Youtube on Instagram

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
57 53 4

4 images do not have Alt values.

Image URL - 57
URL ALT Text of Vicki McKay 2048px milkyway summit lak... rnz pacific language news 19 logo caption and Debbie Pascoe are goi... caption, MN - AUGUST 17: Kim H... 2020 full coverage full coverage 19 logo 2020 full coverage full coverage caption St Lukes in Auckland... Zealand dollars New Guinea's Prime Minis... picture, symbolic photo... Brown caption Mire. One Year On. students in Aucklan... games have seen a surge ... presses the button on the... man casts his vote in the 20... Rydges as a managed i... caption caption. health worker conducts a tes... caption caption caption Proms 2020, MN - AUGUST 17: Kim H... caption Stone was convicted fo... Peters checks in on th... caption Episode 2 - TERFS small warning sign about Cov... in a restaurant kitchen. Cook feeds her severely di... 2019 mr 1400x1400 rnzc l... mwatch sq 1440x1440 9tn kathrynrya... 720x720 sunday morning of Vicki McKay placeholder placeholder 2048px milkyway summit lak... rnz pacific language news

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
0 1 1

Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 1
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
12 5 17

Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
UA-722990-1 Excellent! the website implements Google Analytics.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (57) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 2,220
  Facebook Shares 1,185
  Facebook Comments 975
  Tweets 0
  LinkedIn 28

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
87 Excellent! the website has a good Child Safe Score (87/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
2,733,922th most visited website in the world.
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Too Bad! You have too many domains (155 -,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
ensure your server is not located far away from most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Info ( 13 characters )

Domain Registrar : New Zealand Domain Name Registry Limited

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
unknown 2020-01-07 unknown
unknown old 0 years, 258 days ago unknown from today
unknown old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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