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Excellent Practice30
Improvement Could be Made12
Critical Issues to Attend9
Jan 29, 2023 09:08 PM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
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  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 14 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
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RAND Corporation Provides Objective Research Services and Public Policy Analysis | RAND

Words count: 11    Unique Words: 10    Length: 87 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
The RAND Corporation is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND focuses on the issues that matter most such as health, education, national security, international affairs, law and business, the environment, and more. With a research staff consisting of some of the world's preeminent minds, RAND has been expanding the boundaries of human knowledge for more than 70 years.

Words count: 65    Length: 437 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
RAND Corporation Provides Objective Research Services ...
The RAND Corporation is a nonprofit institution that helps improve policy and decisionmaking through research and analysis. RAND focuses on the issues that ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
independent, objective, research, development, analysis, public, policy, national, security, think tank, defense, science, energy, technology, terrorism, international, domestic, homeland, security, health, experts, debate, agenda.

Words count: 25    Length: 231 characters    keyword phrases count : 23

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:91% (21/23)
independent 2   (0.14%)
objective 6   (0.43%)
research 0   (0%)
development 3   (0.21%)
analysis 9   (0.64%)
public 14   (0.99%)
policy 28   (1.99%)
national 4   (0.28%)
security 14   (0.99%)
defense 1   (0.07%)
science 2   (0.14%)
energy 1   (0.07%)
technology 1   (0.07%)
terrorism 1   (0.07%)
international 3   (0.21%)
domestic 1   (0.07%)
homeland 3   (0.21%)
security 14   (0.99%)
health 7   (0.50%)
experts 6   (0.43%)
debate 1   (0.07%)
2 words:9% (2/23)
think tank 1   (0.07%)
agenda. 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

address  admin  analysis  center  contact  content  corporation  division  economic  education  experts  header  health  increased  issues  jcr  latest  learn  making  multimedia  objective  pardee  policy  public  rand  reports  school  sector  security  services  share  site  social  solutions  student  teachers  ukraine  war  weekly  wrapperdiv 

Top 20 Keywords
Total Terms Count: 1,410

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rand 86 6.10%
policy 28 1.99%
corporation 19 1.35%
content 15 1.06%
public 14 0.99%
security 14 0.99%
wrapperdiv 10 0.71%
division 9 0.64%
analysis 9 0.64%
header 8 0.57%
health 7 0.50%
jcr 7 0.50%
issues 7 0.50%
center 6 0.43%
education 6 0.43%
learn 6 0.43%
student 6 0.43%
objective 6 0.43%
making 6 0.43%
experts 6 0.43%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


RAND Corporation Provides Objective Research Services and Public Policy Analysis


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Latest Insights
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Featured Video: Campus Tour
Avoiding a Long War in Ukraine
Responding to the Firearm Violence Crisis: Are Some Newly Enacted Laws Making Things Worse?
Unhoused Population Increased by 18 Percent in Three Hot-Spot L.A. Neighborhoods
What Teachers Think of State Policies Limiting Their Instruction
Greater Cooperation in the Indo-Pacific Could Benefit U.S. and French Armies
Russia's War in Ukraine: Insights from RAND
Countering Truth Decay
Immigrant Location Policies Can Be Done Right, but That Isn't Happening Right Now
Prospects for Bipartisanship in a Divided Country
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RAND Experts Discuss the Implications of China Easing Zero-COVID Rules
Is Permanent Daylight Saving Time a Health Risk?
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Site Information


Research Areas
Trending Topics
Research Divisions
Blog Posts
All Experts
By Research Area
Featured Solutions
Student Life at Pardee RAND
Student Spotlight
Director, Center for Analysis of U.S. Grand Strategy
Senior Behavioral and Social Scientist
Featured Research Activities
China's Overseas Military Diplomacy and Implications for U.S. Interests
Unhoused Population Increased by 18 Percent in Three Hot-Spot L.A. Neighborhoods
Japan's Strategic Shift: Significant, but Implementation Hurdles May Await
Avoiding a Long War in Ukraine, Gun Violence, Migrant Surges: RAND Weekly Recap
RAND Experts Discuss the Implications of China Easing Zero-COVID Rules
The Policy Currents Podcast
Jeffrey W. Hornung
Sasha Romanosky
Who We Work For
Work with Us
About RAND Research
Helping Coastal Communities Plan for Climate Change
Managing Escalation in Crisis and War
Measuring Wellbeing to Help Communities Thrive
Assessing and Articulating the Wider Benefits of Research
Claudia Elizabeth Rodriguez-Solorio
Rebecca L. Wolfe
<EM> (1)RAND Review

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.17 seconds - 115.84 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
2.81 s 0.02 s 0.02 s 0.01 s 1.58 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
20 Kb (19,693 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
20 Kb (19,693 bytes) 12 Kb (11,842 bytes) 8 Kb (7,851 bytes) 150.83 %

The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
14 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 13 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 28 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
220 26 246

Too many links (246), it may be considered as spam!

Internal Links (link to pages within this domain) - 220
URL Anchor Text to page content Menu RAND at a Glance, Equity, and Inclusi... History Structure Standards Opportunities
https://campaign.rand.orgRAND Campaign Room Areas, Families, and Commun... and Data Sciences and Literacy and Environment, Health Care, and Aging Security and Public S... and Transportat... Affairs and Business Security and Terroris... and Technology Equity and the Workplace Economic Relatio... Violence Intelligence Climate Change Policy Topics Reports Divisions Army Research Division Australia Education and Labor Europe Health Care Homeland Security Researc... National Security Researc... Project AIR FORCE Social and Economic Well-... International for Asia Pacific Policy for Global Risk and Sec... for Middle East Public ... for Russia and Eurasia Gulf States Policy Instit... Departments Insights's Overseas Military Dipl... Population Increased ... Posts's Strategic Shift: Signi... a Long War in Ukraine... Experts Discuss the Impli... Policy Currents Podcast Experts Experts W. Hornung's Strategic Shift: Signi... Romanosky Supply Chain Risk Is ..., Families, and Commun... and Data Sciences and Literacy and Environment, Health Care, and Aging Security and Public S... and Transportat... Affairs and Business Security and Terroris... and Technology Equity and the Workplace Overview Solutions Sector

External Links (link to pages on other websites) - 26
URL Anchor Text School Pardee RAND Programs Video: Campus Tour Life at Pardee RAND
https://www.facebook....%2Fpubs%2Fperspectives%2FPEA2510-1.htmlShare on Facebook on Twitter on LinkedIn Corporation on Facebook Corporation on Twitter Corporation on LinkedIn Corporation on YouTube Corporation on Instagram
https://www.foreignaf...d-making-territorial-concessions-russiaForeign Affairs
https://www.facebook....sharer.php?u=https%3A%2F%2Fwww.rand.orgShare on Facebook on Twitter
https://www.linkedin....rch+Services+and+Public+Policy+AnalysisShare on LinkedIn Corporation on Facebook Corporation on Twitter Corporation on LinkedIn Corporation on YouTube Corporation on Instagram

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
37 37 0

Excellent! all images are associated with an ALT value.

Image URL - 37
URL ALT Text Corporation of China's PLA take p... encampments, where people... on the USS Wasp Weekly Recap with the Experts: The Nor... Currents W. Hornung Romanosky over Louisiana wetland... ballistic missile target is ... view of Santa Monica ci... in water RAND Graduate School si... Elizabeth Rodriguez-So... L. Wolfe servicemen are seen ... child looks at a pistol conv... encampments, where people... student reads The Sneetches ... Army soldiers and French ... flee from the town o... Decay title on public sp... Luis Ruiz buys a bus tic... U.S. Capitol Building, in ... with the Experts: The Nor... Permanent DST a Health Risk stylized collage featuring h... priebe, p0265 yueng, y0031 staff throwing paper airp... Review January-February 2... Racial Equity Policy for the Campaign for RAND... words Women to Watch over ... map of RAND office locat... Corporation

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
1 2 3

You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
6 4 10

Too many (4) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 4
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page Posts

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (43) linked to your site could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 584
  Facebook Shares 1,743
  Facebook Comments 466
  Tweets 35
  LinkedIn 246

Social Media Integration
Excellent! your site is well integrated with social media networks.

Twitter Account...html&text=Avoiding+a+Long+War+in+Ukraine&via=RANDCorporation
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (87/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
88 Excellent! the website has a good Child Safe Score (88/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
34,751th most visited website in the world.
16,254th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
35 years, 360 days old ( 1st registered on : 1987-02-04 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 62 days from today ( expires on : 2023-04-02 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 8 characters )

Domain Registrar : Public Interest Registry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1987-02-04 2022-12-16 2023-04-02
35 years, 360 days old 0 years, 44 days ago 0 years, 62 days from today
35 years, 360 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 62 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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