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rice.edu favicon rice.edu

Excellent Practice31
Improvement Could be Made11
Critical Issues to Attend9
Mar 27, 2024 02:54 PM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     24
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Detailed Reviews

Related Category
Most related categories of this website.

athletic   cancer   college   courses   festival   institute   museum   university  

Title
Rice University

Words count: 2    Unique Words: 2    Length: 15 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Rice University is a comprehensive research university in Houston, Texas. Rice produces Houston’s next generation of leaders and advances tomorrow’s thinking.

Words count: 23    Length: 162 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Rice University www.rice.edu/
Rice University is a comprehensive research university in Houston, Texas. Rice produces Houston’s next generation of leaders and advances tomorrow’s ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

academics  admission  advances  aid  alumni  application  arts  campus  center  community  continuing  departments  education  events  faculty  financial  global  graduate  houston  institutes  main  majors  minors  nbsp  news  office  opportunities  overview  programs  read  resources  rice  rsquo  school  sciences  story  studies  undergraduate  university  visit 

Top 20 Keywords
Total Terms Count: 463

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rice 33 7.13%
school 10 2.16%
news 10 2.16%
university 7 1.51%
rsquo 6 1.30%
overview 6 1.30%
graduate 6 1.30%
aid 6 1.30%
story 6 1.30%
admission 6 1.30%
center 6 1.30%
nbsp 5 1.08%
programs 5 1.08%
campus 5 1.08%
read 5 1.08%
houston 4 0.86%
visit 4 0.86%
events 4 0.86%
community 4 0.86%
undergraduate 4 0.86%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
28105000601032

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(2)
Rice University
Challenging Convention

<H2>

(8)
Main Nav
‘We’re going to win’
Owls soak in NCAA Tournament experience, go toe-to-toe with defending national champions
Rice breaks ground on new home for arts
Coastal resilience, improved cancer care, Latinx communities and more in focus as Rice announces investment in research centers
Potential to ‘save more lives than doctors’: Rice launches WaTER Institute
Page Link Cards
Challenging Convention

<H3>

(1)
Rice Events
<H5>
(5)
Academics
Centers and Institutes
Graduate Programs
Majors, Minors and Programs
Dean of Undergraduates
<I> (6)
<STRONG> (10)Academics
Centers and Institutes
Graduate Programs
Majors, Minors and Programs
Dean of Undergraduates
More
Impact
Rice
Convention
Privacy Policy


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
29.5

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.35 seconds - 97.22 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.86 s 0.04 s 0.03 s 0.01 s 2.72 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
34 Kb (34,026 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
34 Kb (34,026 bytes) 4 Kb (3,629 bytes) 30 Kb (30,397 bytes) 11.94 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
5 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.rice.edu/ and http://rice.edu are resolved to the same url :https://www.rice.edu/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://business.rice...pc&utm_source=website&utm_campaign=july-web-track-academics
https://business.rice...c&utm_source=website&utm_campaign=july-web-track-admissions


You may use url rewrite techniques to make these 2 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://business.rice...e&utm_campaign=july-web-track-academics
https://business.rice...&utm_campaign=july-web-track-admissions


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
96 21 117


You have more than 100 links (117).

Internal Links (link to pages within this domain) - 96
URL Anchor Text
http://rice.edu/#main-contentSkip to main content
https://www.rice.edu
http://rice.edu/aboutOverview of Rice
http://rice.edu/nasaRice and NASA
http://rice.edu/rice-traditionsTraditions
http://rice.edu/mission-valuesMission and Values
http://rice.edu/university-leadershipUniversity Leadership
http://rice.edu/rice-communityRice in the Community
https://jobs.rice.eduEmployment Opportunities
https://global.rice.eduGlobal Rice
https://news.rice.eduRice News
http://rice.edu/academicsAcademics Overview
https://engineering.rice.edu/George R. Brown School of Engi...
https://business.rice...e&utm_campaign=july-web-track-academicsJesse H. Jones Graduate School...
https://arch.rice.edu/School of Architecture
https://humanities.rice.edu/School of Humanities
https://socialsciences.rice.edu/School of Social Sciences
https://glasscock.rice.edu/Susanne M. Glasscock School of...
https://music.rice.edu/The Shepherd School of Music
https://naturalsciences.rice.edu/Wiess School of Natural Scienc...
http://rice.edu/majors-minors-and-programsMajors, Minors, Departments an...
https://online.rice.edu/Online Education
http://rice.edu/allie...-administrative-and-support-departmentsAllied, Administrative and Sup...
http://rice.edu/admission-aidAdmission and Aid Overview
https://admission.rice.eduOffice of Admission
https://admission.rice.edu/visitVisit
https://admission.rice.edu/applyUndergraduate Application
https://financialaid.rice.eduOffice of Financial Aid
http://rice.edu/undergraduate-resourcesUndergraduate Resources
http://rice.edu/parent-and-family-resourcesParent and Family Resources
https://graduate.rice.edu/programs-studyGraduate Programs of Study
https://graduate.rice.edu/admissions/how-to-applyGraduate Application
https://graduate.rice.edu/admissions/costofstudyCost and Aid
http://rice.edu/graduate-resourcesGraduate Resources
https://glasscock.rice.edu/community-learning-engagementCommunity Learning and Engagem...
https://glasscock.rice.edu/professionalsProfessional and Executive Pro...
https://glasscock.rice.edu/continuing-studiesAbout the School
https://business.rice...&utm_campaign=july-web-track-admissionsExecutive Education
https://oie.rice.edu/IR-reportingAdmission Statistics
https://financialaid.rice.eduFinancial Aid
https://alumni.rice.eduAssociation of Rice Alumni
https://dar.rice.edu/Careers in Development and Alu...
https://giving.rice.eduGive to Rice
https://thericeinvestment.rice.edu/The Rice Investment
https://volunteer.rice.edu/Volunteer Engagement
http://rice.edu/athleticsAthletics Overview
https://recreation.rice.edu/imsIntramural Sports
http://rice.edu/campus-lifeCampus Life Overview
https://dou.rice.edu/residential-collegesResidential Colleges
https://dining.rice.edu/Rice Dining
https://studentcenter.rice.edu/student-activitiesStudent Activities
https://library.rice.edu/Fondren Library
https://recreation.rice.eduGibbs Recreation and Wellness ...
https://arts.rice.edu/Arts and Events
https://moody.rice.eduMoody Center for the Arts
http://rice.edu/discoverResearch & Innovation at Rice
https://research.rice.eduOffice of Research
http://rice.edu/research-centers-groupsResearch Centers, Institutes a...
https://corporate.rice.edu/researchCorporate Research Opportuniti...
https://news.rice.edu/tag/researchResearch News
http://rice.edu/visit-riceVisit Rice Overview
http://rice.edu/get-to-riceGet to Rice
http://rice.edu/campus-mapsCampus Maps
https://parking.rice.eduParking
https://admission.rice.edu/visitSchedule My Visit to Rice (Adm...
https://welcome.rice.edu/Welcome Center
https://admission.rice.eduADMISSIONS
https://financialaid.rice.eduFINANCIAL AID
https://registrar.rice.eduREGISTRAR
https://president.rice.eduPRESIDENT
https://provost.rice.eduPROVOST
https://research.rice.edu/RESEARCH
http://rice.edu/academicsAcademics
http://rice.edu/research-centers-groupsCenters and Institutes
https://graduate.rice.edu/programsofstudyGraduate Programs
http://rice.edu/departmentsMajors, Minors and Programs
https://dou.rice.edu/Dean of Undergraduates
https://news.rice.eduView More
https://magazine.rice.edu/Stories with Impact
https://events.rice.e...day/categories/Open%20to%20the%20PublicPUBLIC EVENTS
https://events.rice.edu/ALL EVENTS
https://www.rice.edu
https://giving.rice.eduGive to Rice
https://brand.rice.eduBrand
https://emergency.rice.eduEmergency
https://policy.rice.edu/Policies
https://news.rice.eduNews
https://global.rice.edu/Global
https://library.rice.edu/Library
https://titleix.rice.eduTitle IX
https://oit.rice.edu/OIT
http://rice.edu/faculty-staff-resourcesFaculty/Staff
http://rice.edu/#BACK TO TOP
http://rice.edu/privacyPrivacy Policy
https://www.rice.edu/campus-carry-policyCampus Carry
https://access.rice.edu/Web Accessibility

External Links (link to pages on other websites) - 21
URL Anchor Text
https://www.linkedin.com/school/riceuniversity/
https://www.facebook.com/RiceUniversity/
https://www.youtube.com/riceuniversity
https://twitter.com/riceuniversity
https://www.instagram.com/riceuniversity/
https://riceowls.com/RiceOwls.com
https://riceowls.com/calendarSport Schedules
https://riceowls.com/...7/18/rice-athletics-tickets-office.aspxTickets
https://campustravel.com/university/rice-university/Where to Stay
https://rice.ridesystems.net/routesCampus Shuttle Service
https://bit.ly/4asx8YT
https://bit.ly/4asx8YTRead full story on news.rice.e...
https://bit.ly/4cK6Ao2
https://bit.ly/4cK6Ao2Read full story on news.rice.e...
https://bit.ly/3wCoIiX
https://bit.ly/3wCoIiXRead full story on news.rice.e...
https://bit.ly/48rzx4N
https://bit.ly/48rzx4NRead full story on news.rice.e...
https://bit.ly/3OrMJzv
https://bit.ly/3OrMJzvRead full story on news.rice.e...
https://maps.app.goo.gl/Yys7VjgxSD1pgQRMA6100 Main St., Houston, TX 770...

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
7 7 0


Excellent! all images are associated with an ALT value.

Image URL - 7
URL ALT Text
http://rice.edu/sites...s/bxs2566/files/2019-08/Rice_University_Horizontal_Blue.svgRice University Logo
https://res.cloudinar...upload/v1711559412/lanier-press-conference-2024_umvtep.webpRice welcomes Rob Lanier as ne...
https://res.cloudinar...554832/lady-owls-basketball-ncaa-vs-lsu-2024-v2_oxy10i.webpOwls celebrate azaleas in bloo...
https://res.cloudinar...upload/v1711054723/sarofim-hall-front-1500px-v3_rgkpwe.webpFRONT VIEW | Charles Renfro, t...
https://res.cloudinar...load/v1711054748/5-research-centers-hero-1600px_xwopk3.webpCoastal resilience
https://res.cloudinar...ad/v1711054926/rice-water-institute-hero-1500px_sm7cti.webpRice WaTER Institute
http://rice.edu/sites...s/bxs2566/files/2019-08/Rice_University_Horizontal_Blue.svgRice University Logo


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
7 8 15


Too many (8) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 8
Stylesheet URL rel type
http://rice.edu/sites...les/css/css_5NlrvxE2J6CupCLqV6OuYi9OF8Ki4WikoXogC1ax86s.cssstylesheet
https://kit.fontawesome.com/c22e70c3df.cssstylesheet
https://cdn.jsdelivr....m/@accessible360/accessible-slick@1.0.1/slick/slick.min.cssstylesheet
https://cdn.jsdelivr....accessible-slick@1.0.1/slick/accessible-slick-theme.min.cssstylesheet
https://cdn.jsdelivr..../npm/@fancyapps/fancybox@3.5.7/dist/jquery.fancybox.min.cssstylesheet
https://cdn.jsdelivr.net/npm/plyr@3.7.2/dist/plyr.cssstylesheet
https://staticws.b-cdn.net/assets/css/app.cssstylesheet
https://staticws.b-cdn.net/assets/css/extra.cssstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
32 21 53


Too many (21) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 21
Script URL Type
http://rice.edu/sites...566/files/google_tag/rice_u_ga4/google_tag.script.js?saayu3
http://rice.edu/sites.../files/js/js_Qntkd2OfLmEdRoi-S_F4_FF68KgtHEyCgHbcClDEBNk.js
https://cdn.jsdelivr....pm/@accessible360/accessible-slick@1.0.1/slick/slick.min.js
https://cdn.jsdelivr.net/npm/focus-visible@5.2.0/dist/focus-visible.min.js
https://cdn.jsdelivr....t/npm/@fancyapps/fancybox@3.5.7/dist/jquery.fancybox.min.js
https://cdn.jsdelivr.net/npm/selectric@1.13.0/public/jquery.selectric.min.js
https://cdn.jsdelivr.net/npm/plyr@3.7.2/dist/plyr.polyfilled.min.js
https://staticws.b-cdn.net/assets/js/app.js
https://staticws.b-cdn.net/assets/js/calendar.js
https://staticws.b-cdn.net/assets/js/events.js
https://staticws.b-cdn.net/assets/js/facts.js
https://staticws.b-cdn.net/assets/js/featured-articles.js
https://staticws.b-cdn.net/assets/js/menus.js
https://staticws.b-cdn.net/assets/js/news.js
https://staticws.b-cdn.net/assets/js/profile-news.js
https://staticws.b-cdn.net/assets/js/profiles.js
https://staticws.b-cdn.net/assets/js/related-articles.js
https://staticws.b-cdn.net/assets/js/extras.js
https://cdn-cookieyes.com/client_data/653b6f472a2586b0ebbb56c1/script.jstext/javascript
https://static.addtoany.com/menu/page.js
http://rice.edu/sites.../files/js/js_3gLEnugEgDF5NrEt4Kte3qq2c84vo40J1vPLB9xg2IU.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://news.rice.eduRice News
https://bit.ly/4asx8YTRead full story on news.rice.e...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
66
Excellent! You do have a lot of root domains (66) linked to your site rice.edu.

66
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 1,388
  Facebook Shares 1,188
  Facebook Comments 1,190
  Tweets 2
  LinkedIn 29

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/RiceUniversity/
Twitter Accounthttps://twitter.com/riceuniversity
Google+ PageNot Found


Trustworthiness
89

Excellent! the website has a good Trustworthiness Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site rice.edu is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
16,783th most visited website in the world.
5,540th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - rice.edu) hosted on the same server as rice.edu (ip : 54.83.192.228).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 54.83.192.228) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
38 years, 339 days old ( 1st registered on : 1985-04-24 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 123 days from today ( expires on : 2024-07-31 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
rice.edu ( 8 characters )

Domain Registrar : EDUCASE

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1985-04-24 2023-06-05 2024-07-31
38 years, 339 days old 0 years, 298 days ago 0 years, 123 days from today
38 years, 339 days old


Domain Name Servers used by rice.edu
DNS Name IP Address
rice.edu128.42.207.44


Domain is going to expire in less than a year time (0 years, 123 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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