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  Home Latest Reports SEO Compare Title/Meta Optimizer   XML Sitemap Generator Whois Lookup Keywords Map Website Directory   Most Backlinks   Most Valuable Most Optimized favicon Washington Hospitality Association | We Deliver Wins for the Hospitality Industry. | We provide training, cost-savings programs, advocacy, news and resources for the state

Excellent Practice22
Improvement Could be Made8
Critical Issues to Attend19
Jul 2, 2022 08:03 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta description for your page.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Remove flash component from your site.
  • Move the 99 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • ...     353
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Detailed Reviews

Related Category
Most related categories of this website.

club   courses   dog   festival   institute   museum   social   startups  

Washington Hospitality Association | We Deliver Wins for the Hospitality Industry. | We provide training, cost-savings programs, advocacy, news and resources for the state's hospitality industry.

Words count: 26    Unique Words: 22    Length: 195 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
Hospitality 2
the 2
We 2
for 2

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Words count: 0    Length: 0 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Meta Description is not set.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

Page description is missing.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advocacy  alcohol  association  attendees  business  ceo  class  county  event  exam  food  hospitality  industry  instructor  insurance  jul  july  june  labor  lodging  manager  member  membership  nbsp  podcast  program  renew  resources  restaurant  safety  seattle  servsafe  solutions  spokane  tacoma  toolkit  training  washington  webinar  weekly 

Top 20 Keywords
Total Terms Count: 2,419

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
manager 48 1.98%
servsafe 41 1.69%
class 38 1.57%
hospitality 32 1.32%
county 22 0.91%
industry 21 0.87%
june 20 0.83%
membership 20 0.83%
business 19 0.79%
food 19 0.79%
safety 18 0.74%
washington 17 0.70%
restaurant 17 0.70%
member 16 0.66%
seattle 16 0.66%
training 16 0.66%
event 15 0.62%
program 14 0.58%
ceo 14 0.58%
attendees 14 0.58%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Washington State
Government Affairs


Maximize labor efficiency with federal programs
Seattle selected as 2026 FIFA men’s World Cup host city
Liquor licenses for ax throwing establishments receive approval
Alcohol delivery compliance
Culinary trends: This summer’s big drinks
$40 billion RRF bill fails in US Senate
Availability of additional H-2B visas
[Toolkit] Financial relief
LCB extends expiration dates for temporary allowances
$40 billion RRF bill fails in US Senate
EIDL program exhausts funding
Sean Kennedy: Congressional stalling threatens restaurants’ future
Employers required to include salary info in job postings starting Jan. 1, 2023
Weekly Update: Anthony Anton calls for community-based solutions to end the pandemic; state minimum wage for 2022
Minimum Wage Info & Resources
An investigation into January’s coming $1.50 per hour wage increase, the projected impact on your business and how we’ll help
Washington State Minimum Wage (Initiative 1433)
Paid Family and Medical Leave benefits begin after Jan. 1
Top five tips to troubleshoot Paid Family and Medical Leave reporting issues
Washington State Minimum Wage (Initiative 1433)
Weekly Update — Buying and selling your restaurant, restrictive scheduling dead, CBD in food and drink
Defend your business against fraudulent authorization testing
The power of a gift card
New Mastercard requirements for subscription/recurring billing
Fight the digital skimming threat: Risk mitigation tips
Rise of digital-first consumer puts eGift cards in the lead
[Class, June 16] ServSafe Manager, Tulalip
[Class, July 11] ServSafe Manager, Tacoma
[Class, July 6] ServSafe Manager, Seattle
[Class, May 21] ServSafe Manager, Spokane
ProStart is back!
[Class, June 16] ServSafe Manager, Tulalip
[Class, July 11] ServSafe Manager, Tacoma
[Class, July 6] ServSafe Manager, Seattle
[Class, May 21] ServSafe Manager, Spokane
Toolkit — Hospitality tech
Toolkit — Wildfire Season Preparedness
[Toolkit] Alcohol to-go
[Toolkit] Financial relief
HERO: Single-use plastic bags
HERO: Single-use plastic bags
HERO 2022: Closed captioning requirements
HERO: Optional serviceware
HERO: Health Emergency Labor Standards Act (HELSA)
HERO: What’s new in 2022
Toolkit — Hospitality tech
Toolkit — Wildfire Season Preparedness
[Toolkit] Alcohol to-go
[Toolkit] Financial relief
Don’t forget these filing deadlines in Q2 
Register today for the next CEO Podcast
[Event] Industry Outlook, June 16
CEO Podcast: The Workforce (June 1, 2022)
[Class, June 16] ServSafe Manager, Tulalip
Alcohol-to-go webinar and Q&A
[Class, July 11] ServSafe Manager, Tacoma
[Class, July 6] ServSafe Manager, Seattle
Two members honored by SBA 
[Class, May 21] ServSafe Manager, Spokane
CEO Podcast: Setting up summer
[Replay] CEO Podcast: Legislative roundup with Samantha Louderback
ProStart is back!
President & CEO inducted into the Washington State University School of Hospitality Business Management Hall of Fame
Webinar: 10 Factors Impacting Hospitality Business Value at the Time of Sale
[Webinar] The Hospitality Profit: Key Strategies for Success in 2022
Upcoming Events
Register today for the next CEO Podcast
Weekly Update: Inflation and Congress, date marking rules and alcohol to-go
King County distributing free disinfecting wipes and sanitizers
⚽ Seattle selected as a men’s 2026 FIFA World Cup host city
Loading, Please Wait!
<I> (140)
<STRONG> (13)Register today for the next CEO Podcast
Weekly Update: Inflation and Congress, date marking rules and alcohol to-go
Two Minute Video: What you need to know 6/28/22
Weekly Update: New alcohol to-go FAQs
Maximize labor efficiency with federal programs
King County distributing free disinfecting wipes and sanitizers
Registration deadline:
Registration deadline:

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-us Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.29 seconds - 1,183.71 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
49.04 s 0.38 s 0.34 s 0.09 s 27.46 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
343 Kb (343,277 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
343 Kb (343,277 bytes) 19 Kb (19,293 bytes) 324 Kb (323,984 bytes) 5.95 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
1 Flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
99 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 31 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 322 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
594 86 680

Too many links (680), it may be considered as spam!

Internal Links (link to pages within this domain) - 594
URL Anchor Text Us Lives Matter against AAPI racism of Directors Only Restaurant Membership Lodging Membership Allied Membership Restaurant Membership Lodging Membership Allied Membership Service Industry Podcast Replays Hospitality Blog Releases News Hospitality Weekly Hospitality Magazine the GA Team ADVOCACY ADVOCACY ADVOCACY Involved Affairs Committee Network Representation Action Committee (PA... Contacts Savings Program Fee – Make Pa... Solutions Solutions Solutions Cost Control Solutions Supplies Licensing Unlimited Settlement Wage Resources and hospitality: I... Network Support Center Safety Brand Protection Manual Safety Signs & WA Labor Law Posters Small Business Tax Center Licensee Signs Login Kit the Membership Team Restaurant Membership Lodging Membership Allied Membership Restaurant Membership Lodging Membership Allied Member Chapters Involved of Events ... Room ... Service ... ... labor efficiency with...  June 23, 2022 ... selected as 2026 FIFA ... licenses for ax throwin... delivery compliance

External Links (link to pages on other websites) - 86
URL Anchor Text Guide Foundation Program Insurance Credit Card
http://whaef.orgTraining® Manager Alcohol Server Train... Aid/CPR/AED Training Harassment Prevention T... Safe Certification Safety Training Worker Cards Restaurant Alliance Chapter Climb ... Room ... of additional H-2... Kennedy: Congressional st...[Class, June 16] ServSafe Mana...  May 25, 2022 ...[Class, July 11] ServSafe Mana...[Class, July 6] ServSafe Manag...[Class, May 21] ServSafe Manag...[Class, June 16] ServSafe Mana...  May 25, 2022 ...[Class, July 11] ServSafe Mana...[Class, July 6] ServSafe Manag...[Class, May 21] ServSafe Manag... today for the next CE...[Event] Industry Outlook, June... Podcast: The Workforce (Ju...[Class, June 16] ServSafe Mana...[Class, July 11] ServSafe Mana...[Class, July 6] ServSafe Manag...[Class, May 21] ServSafe Manag...[Replay] CEO Podcast: Legislat... 10 Factors Impacting...[Webinar] The Hospitality Prof... today for the next CE... down to talk about public... to Google Program Insurance Credit Card
http://whaef.orgTraining® Manager Alcohol Server Train... Aid/CPR/AED Training Harassment Prevention T... Safe Certification Safety Training Worker Cards Restaurant Alliance Chapter Climb

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
103 100 3

3 images do not have Alt values.

Image URL - 103
https://4dh6l02tbsyd40y7si3uhe...wp-content/themes/novomag-theme/images/twitter.pngFollow us on Twitter
https://4dh6l02tbsyd40y7si3uhe...p-content/themes/novomag-theme/images/facebook.pngFollow us on Facebook
https://4dh6l02tbsyd40y7si3uhe...ent/themes/novomag-theme/images/linkedin_23x23.pngFollow us on LinkedIn us on Flickr us on Youtube Hospitality Associa...
https://4dh6l02tbsyd40y7si3uhe...2022/03/2Adesso468x60.jpg?pas=21121389692207021355Adesso top leader
https://4dh6l02tbsyd40y7si3uhe...ploads/2022/06/468x60.jpg?pas=21002789202207021355UHG, April-July 2022
https://4dh6l02tbsyd40y7si3uhe.../Web-Top-Leader_468x60.jpg?pas=89318512822070213552022 IBA May-October
https://4dh6l02tbsyd40y7si3uhe...3/WaTopLeaderSSM468x60.png?pas=3744729252207021355IH: SSM, top leader
https://4dh6l02tbsyd40y7si3uhe...ploads/2021/10/TOPLEA1.png?pas=9149426052207021355HIHIT, ewb, B test, top leader
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search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
10 43 53

Too many (43) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 43
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
106 70 176

Too many (70) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 70
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page Service

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Social Media Integration
Excellent! your site is well integrated with social media networks.

Twitter Account
Google+ PageNot Found


No Trustworthiness Score is calculated for the site.

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
0 No Child Safe Score is calculated for the site.

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
4,328,364th most visited website in the world.
Your site is not among the most visited 1 million websites in the world.
Websites On Same Server
Excellent! You do have very few domains (3 -,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
ensure your server is not located far away from most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
9 years, 326 days old ( 1st registered on : 2012-08-10 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 97 days from today ( expires on : 2022-10-08 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 17 characters )

Domain Registrar : Public Interest Registry

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2012-08-10 2021-09-09 2022-10-08
9 years, 326 days old 0 years, 296 days ago 0 years, 97 days from today
9 years, 326 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 97 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


Generating Report ......

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"SEO Tools to Audit Websites for Improving Search Engine Rankings."

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