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whattoexpect.com favicon What to Expect - The Most Trusted Pregnancy & Parenting Brand whattoexpect.com

Excellent Practice28
Improvement Could be Made15
Critical Issues to Attend8
Aug 18, 2022 01:01 AM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Move the 19 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
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Detailed Reviews

Related Category
Most related categories of this website.

comics   courses   dog   nutrition   parenting   planet   television   video  

Title
What to Expect - The Most Trusted Pregnancy & Parenting Brand

Words count: 9    Unique Words: 9    Length: 61 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
Track pregnancy week-by-week, chat with other moms and find information on baby and toddler development, pregnancy symptoms and more on WhatToExpect.com.

Words count: 22    Length: 153 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
What to Expect - The Most Trusted Pregnancy & Parenting ... www.whattoexpect.com/
Track pregnancy week-by-week, chat with other moms and find information on baby and toddler development, pregnancy symptoms and more on WhatToExpect.com.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

anne  baby  babymedically  birth  checked  eat  expect  feeding  foods  fritzthe  gina  haley  health  james  jennifer  jesil  kathleen  lauren  learn  mark  marvin  medically  micah  month  ovulation  parents  pregnancy  pregnancymedically  pregnant  pregnantmedically  products  registry  reviewed  rsquo  sleep  tarun  tests  toddler  toddlersmedically  week 

Top 20 Keywords
Total Terms Count: 2,016

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
reviewed 131 6.50%
pregnancy 64 3.17%
baby 62 3.08%
week 50 2.48%
medically 33 1.64%
checked 20 0.99%
toddler 19 0.94%
jennifer 18 0.89%
micah 16 0.79%
lauren 14 0.69%
registry 12 0.60%
rsquo 12 0.60%
expect 11 0.55%
health 11 0.55%
feeding 11 0.55%
pregnant 10 0.50%
sleep 10 0.50%
haley 10 0.50%
james 10 0.50%
marvin 9 0.45%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
57441580000100215

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(5)
Track Your Pregnancy Week by Week
Calculate Your Pregnancy Due Date
Join the What to Expect Community
Calculate Your Ovulation Date
Try the Chinese Gender Predictor

<H2>

(7)
Trending Now
Tools & Features
Popular Topics
Why You Can Trust What to Expect
The Best Products for Babies & Parents
Join Our Community
The Latest From What to Expect

<H3>

(44)
Survey: Formula Use Has Increased Since Pre-Pandemic, as Moms Find Breastfeeding Harder Than Anticipated
Monkeypox and Children: What Parents Need to Know
The Benefits of White Noise for Babies
The Best Nordstrom Anniversary Sale Baby Deals
How to Protect Babies and Toddlers in the Heat
How to Avoid Overheating During Pregnancy
Due Date Calculator
Ovulation Calculator
Registry Builder
Baby Products
Chinese Gender Predictor
Baby Feeding Tracker
Pregnancy
First Year
Toddler
Getting Pregnant
Accurate
Trustworthy
Timely
Jump to Your Week of Pregnancy
Baby Products
Birth Month Groups
Best Baby Deals Happening Right Now
What to Know About Amazon Prime Day 2022
4moms Recalls More than 2 Million MamaRoo and RockaRoo Infant Swings
Epidural Shortages in Canada 'Unlikely' to Impact U.S. Births, Experts Say
Serena Williams Breastfed for Longer Than Most U.S. Moms — While Playing Tennis
Celebrity Babies Born in 2022
Jessica Alba Talks About Motherhood, Business and Her Partnership With Walmart
The Biggest Breastfeeding Trends in 2022
How Much Weight Should You Gain During Pregnancy?
How to Supplement With Formula Without Compromising Your Milk Supply
Labor and Birthing Positions
Monkeypox and Children: What Parents Need to Know
Can You Run While Pregnant?
How to Create a Night Shift System When You Have a Newborn
Hearing Loss in Children
Ear Tubes for Kids
Supplementing With Formula (Combo Feeding)
Survey: 1 in 4 Pregnant Women Feel Ignored or Dismissed by Health Care Providers as Maternal Health Disparities Persist

<H4>

(158)
14 Early Pregnancy Signs and Symptoms
When Can You Find Out Baby's Sex?
19 Best Foods to Eat During Pregnancy
Your Guide to Prenatal Appointments
Top 1,000 Baby Girl Names in the U.S.
35 Creative Baby Shower Themes
11 Signs of Labor to Know
How Does Gestational Diabetes (GD) Affect Your Pregnancy and Baby?
Implantation Bleeding vs. Period: What's the Difference?
Morning Sickness and Nausea During Pregnancy
Shortness of Breath During Pregnancy
Breast Pain During Pregnancy
Fatigue During Pregnancy
When You’ll Feel Your Baby Move and Kick
Your Baby’s Heartbeat
Can My Baby Feel When I Rub My Pregnant Belly?
When Your Baby Can Hear in the Womb
Urine Tests During Pregnancy
Noninvasive Prenatal Testing (NIPT)
The 20-Week Anatomy Scan
Group B Strep Testing During Pregnancy
Best and Worst Drinks for Pregnant Women
Best Healthy Pregnancy Snacks to Satisfy Your Cravings
What to Eat in the First Trimester
Eating Fish During Pregnancy: What Varieties Are Safe?
Top 1,000 Baby Boy Names in the U.S.
How to Avoid the 5 Most Common Baby-Naming Conflicts
Gender-Neutral Baby Names
Who Hosts a Baby Shower?
How to Plan a Baby Shower
20 Fun Baby Shower Games
When Is the Best Time to Have Your Baby Shower?
12 Ways You Can Prepare for Labor
Hospital Bag Checklist
Braxton Hicks Contractions and False Labor
How to Create a Birth Plan
Labor Positions
Preeclampsia: Symptoms, Risk Factors and Treatment
Preterm Labor
High Blood Pressure During Pregnancy (Gestational Hypertension)
How to Change a Baby’s Diaper
What Happens in the ‘4th Trimester’ (and Is It a Real Thing)?
Safe Sleep Tips for Babies
When Do Babies Start Laughing?
Here’s How to Bottle-Feed Your Baby
Your Guide to Breastfeeding Positions
Introducing Solid Foods to Your Baby
Your Postpartum Recovery Timeline
What Is Postpartum Hair Loss?
When You'll Get Your First Postpartum Period
Postpartum Symptoms and Solutions
How to Cut Your Baby's Nails
How to Burp Your Baby: Basics, Tips and Positions
How to Bathe Your Newborn Baby
How to Establish a Bedtime Routine for Your Baby
When Will Your Baby Sleep Through the Night?
Getting Your Baby on a Sleep Schedule
What Is Sleep Regression?
When Can Your Baby Sleep on Her Stomach?
Here’s How Much Sleep Babies Need
When Do Babies Start Clapping, Waving and Pointing?
When Your Baby Will Sit Up — With Your Help and Alone
When Do Babies Start Talking?
When Do Babies Start Walking?
How to Do Paced Bottle-Feeding With Your Baby
Here’s How Much Formula You Should Feed Your Baby
The Exclusive Pumping Guide
What to Know About Supplementing With Formula
The Best Foods to Eat if You're Breastfeeding
How to Get a Proper Breastfeeding Latch
How to Increase Your Breast Milk Supply
Pump and Dump: What It Is and When You Should Do It
15 Homemade Baby Food Recipes
How to Do Baby-Led Weaning
8 Foods to Avoid Feeding Your Baby
Baby Feeding Schedule and Food Chart for the First Year
How to Get Your Toddler to Eat Vegetables
How Much Playtime Do Babies and Toddlers Need?
Your 2-Year-Old's Developmental Milestones
How to Treat the Common Cold in Toddlers
Why Is My Toddler Waking Up at Night?
What to Feed a Picky Toddler
How Much Sugar Is Okay for Children to Eat?
26 Healthy Toddler Lunch Ideas
The Best Healthy Drinks for Toddlers and Kids
The Best Playtime Tips for Toddlers
How to Encourage Pretend Play in Toddlers
Sensory Play Activities for Toddlers
Musical Play Ideas for Toddlers
Toddler Speech Milestones to Know
When Can My Toddler Start Climbing Stairs?
When Does Handedness Develop in Children?
When Do Toddlers Start Running, Jumping, Kicking and Climbing?
Late Talking: Speech or Language Delays in Toddlers
How to Take Care of Your Toddler's Cough
Sunscreen and Sun Protection for Toddlers
How to Childproof Furniture to Prevent Tip-Over
Benefits of Probiotics for Toddlers
Why Is My Toddler Snoring?
Common Toddler Sleep Problems and What to Do About Them
Is Your Toddler Afraid of the Dark?
...
<I> (1)See Our Community Guidelines


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.04 seconds - 813.18 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
4.65 s 0.04 s 0.03 s 0.01 s 2.60 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
33 Kb (32,527 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
33 Kb (32,527 bytes) 18 Kb (18,009 bytes) 15 Kb (14,518 bytes) 124.05 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
19 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.whattoexpect.com:443/ and http://whattoexpect.com are resolved to the same url :https://www.whattoexpect.com:443/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.whattoexpect.com/...y&redirectUrl=https%3a%2f%2fwww.whattoexpect.com%2f
https://www.whattoexpect.com/...goff?returnUrl=http%3a%2f%2fwww.whattoexpect.com%2f
https://registry.whattoexpect.com/baby-registry/home?rm_source=navbar
https://www.whattoexpect.com/...y&redirectUrl=https%3a%2f%2fwww.whattoexpect.com%2f
https://www.whattoexpect.com/...off?returnUrl=https%3a%2f%2fwww.whattoexpect.com%2f
https://registry.whattoexpect.com/baby-registry/home?rm_source=navbar
https://www.whattoexpect.com/...irectUrl=https://community.whattoexpect.com/forums/
https://www.whattoexpect.com/...irectUrl=https://community.whattoexpect.com/forums/
https://www.whattoexpect.com/...ttps%3a%2f%2fcommunity.whattoexpect.com%2fforums%2f


You may use url rewrite techniques to make these 9 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://registry.whattoexpect...-registry/home?rm_source=navbar
https://registry.whattoexpect...-registry/home?rm_source=navbar


You have 2 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
352 8 360


Too many links (360), it may be considered as spam!

Internal Links (link to pages within this domain) - 352
URL Anchor Text
https://www.whattoexpect.com/...3a%2f%2fwww.whattoexpect.com%2fLog In / Join
https://www.whattoexpect.com/account/
https://www.whattoexpect.com/...3a%2f%2fwww.whattoexpect.com%2fLog Out
https://www.whattoexpect.com/getting-pregnant/Getting Pregnant
https://www.whattoexpect.com/getting-pregnant/fertility/Fertility
https://www.whattoexpect.com/ovulation-calculator/Ovulation Calculator
https://www.whattoexpect.com/...-to-tell-you-are-ovulating.aspxOvulation Symptoms
https://www.whattoexpect.com/...egnant/preparing-for-pregnancy/Preparing for Pregnancy
https://www.whattoexpect.com/...-pregnant/preconception-health/Preconception Health
https://www.whattoexpect.com/...pregnant/implantation-bleeding/Implantation Bleeding
https://www.whattoexpect.com/...ancy/faint-line-pregnancy-test/Interpreting Pregnancy Test
https://www.whattoexpect.com/pregnancy/Pregnancy
https://www.whattoexpect.com/due-date-calculator/Due Date Calculator
https://www.whattoexpect.com/pregnancy/week-by-week/Pregnancy Week by Week
https://www.whattoexpect.com/pregnancy/pregnancy-symptoms/Pregnancy Symptoms
https://www.whattoexpect.com/pregnancy/morning-sickness/Morning Sickness
https://www.whattoexpect.com/pregnancy/fetal-development/Fetal Development
https://www.whattoexpect.com/...ngs-and-tests-during-pregnancy/Screenings & Tests
https://www.whattoexpect.com/pregnancy/complications/Pregnancy Complications
https://www.whattoexpect.com/...cy/preparing-for-babys-arrival/Preparing for Baby
https://www.whattoexpect.com/pregnancy/labor-and-delivery/Labor & Delivery
https://www.whattoexpect.com/baby-names/Baby Names
https://www.whattoexpect.com/...chinese-gender-predictor-chart/Chinese Gender Predictor
https://www.whattoexpect.com/pregnancy/labor-signsSigns of Labor
https://www.whattoexpect.com/...braxton-hicks-contractions.aspxBraxton Hicks and False Labor
https://www.whattoexpect.com/first-year/First Year
https://www.whattoexpect.com/...t-year/just-for-mom-postpartum/Postpartum Recovery
https://www.whattoexpect.com/first-year/newborn/Newborn Care
https://www.whattoexpect.com/first-year/month-by-month/Month by Month
https://www.whattoexpect.com/milestones/Milestones
https://www.whattoexpect.com/first-year/breastfeeding/Breastfeeding
https://www.whattoexpect.com/first-year/bottle-feeding/Bottle-Feeding
https://www.whattoexpect.com/first-year/baby-feeding/Introducing Solids
https://www.whattoexpect.com/first-year/sleep/Baby Sleep
https://www.whattoexpect.com/first-year/child-immunizations/Vaccinations
https://www.whattoexpect.com/first-year/care/gassy-baby/Gassy Baby Relief
https://www.whattoexpect.com/...o-get-baby-on-feeding-schedule/Feeding Schedules
https://www.whattoexpect.com/...t-year/baby-sleep-schedule.aspxSleep Schedules
https://www.whattoexpect.com/toddler/Toddler
https://www.whattoexpect.com/...and-development/month-by-month/Month by Month
https://www.whattoexpect.com/toddler/health-and-safety/Health and Safety
https://www.whattoexpect.com/toddler/learning/Learning
https://www.whattoexpect.com/toddler/toddler-sleep/Toddler Sleep
https://www.whattoexpect.com/toddler/potty-training/Potty Training
https://www.whattoexpect.com/toddler/eating-and-nutrition/Food and Nutrition
https://www.whattoexpect.com/toddler/playdates/Playtime
https://www.whattoexpect.com/toddler/growth-and-development/Growth and Development
https://www.whattoexpect.com/...h-and-safety/colds-in-toddlers/Colds in Toddlers
https://www.whattoexpect.com/family/Family
https://www.whattoexpect.com/family/finances/Finances
https://www.whattoexpect.com/family/home-safety/Childproofing
https://www.whattoexpect.com/family/second-time-parents/Second-Time Parents
https://www.whattoexpect.com/family/child-spacingChild Spacing
https://www.whattoexpect.com/...ons/when-to-have-a-baby-shower/When to Have Baby Shower
https://www.whattoexpect.com/baby-products/Baby Products
https://www.whattoexpect.com/baby-products/baby-strollers/Strollers
https://www.whattoexpect.com/baby-products/car-seats/Car Seats
https://www.whattoexpect.com/baby-products/maternity/Maternity
https://www.whattoexpect.com/baby-products/nursing-feeding/Nursing & Feeding
https://www.whattoexpect.com/...ing-potty/diapering-essentials/Diapering
https://www.whattoexpect.com/...cy/best-body-pillows-pregnancy/Pregnancy Pillows
https://www.whattoexpect.com/...atal-vitamins-buy-over-counter/Prenatal Vitamins
https://www.whattoexpect.com/...roducts/best-free-baby-samples/Free Baby Samples
https://www.whattoexpect.com/baby-products/best-baby-deals/Best Baby Deals
https://www.whattoexpect.com/...sing-feeding/best-breast-pumps/Breast Pumps
https://registry.whattoexpect...-registry/home?rm_source=navbarRegistry Builder New
https://www.whattoexpect.com/pregnancy/baby-registry/Registry
https://community.whattoexpect.com/forums/Community
https://community.whattoexpec...com/forums/featured-and-popularFeatured & Popular
https://community.whattoexpect.com/forums/birth-monthBirth Month Groups
https://community.whattoexpect.com/forums/getting-pregnantGetting Pregnant
https://community.whattoexpect.com/forums/pregnancyPregnancy
https://community.whattoexpect.com/forums/first-yearFirst Year
https://community.whattoexpect.com/forums/familiesFamily
https://community.whattoexpect.com/forums/healthHealth
https://community.whattoexpect.com/forums/stagesStages
https://community.whattoexpect.com/forums/internationalInternational
https://community.whattoexpect.com/forums/united-statesUS Local
https://community.whattoexpect.com/forums/allAll Groups A-Z
https://www.whattoexpect.com/newsNews
https://www.whattoexpect.com/...3a%2f%2fwww.whattoexpect.com%2fLog In / Join
https://www.whattoexpect.com/account/
https://www.whattoexpect.com/...3a%2f%2fwww.whattoexpect.com%2fLog Out
https://www.whattoexpect.com
https://www.whattoexpect.com/getting-pregnant/Getting Pregnant
https://www.whattoexpect.com/pregnancy/Pregnancy
https://www.whattoexpect.com/first-year/First Year
https://www.whattoexpect.com/toddler/Toddler
https://www.whattoexpect.com/family/Family
https://www.whattoexpect.com/baby-products/Baby Products
https://registry.whattoexpect...-registry/home?rm_source=navbarRegistry Builder
https://www.whattoexpect.com/pregnancy/baby-registry/Registry
https://community.whattoexpect.com/forums/Community
https://www.whattoexpect.com/newsNews
https://www.whattoexpect.com/...munity.whattoexpect.com/forums/Join our supportive community ...
https://www.whattoexpect.com/...munity.whattoexpect.com/forums/
http://whattoexpect.com/pregnancy/week-by-week/Learn More
http://whattoexpect.com/due-date-calculator/Learn More
https://community.whattoexpect.com/forums/Learn More
http://whattoexpect.com/ovulation-calculator/Learn More
...

External Links (link to pages on other websites) - 8
URL Anchor Text
https://www.facebook.com/WhatToExpectWhenYoureExpecting
https://twitter.com/whattoexpect
https://www.instagram.com/whattoexpect/
https://www.pinterest.com/whattoexpect/
https://www.ehg-pp.com/Advertise With Us
https://www.whattoexpectproject.org/What to Expect Project
https://www.surveymonkey.com/r/wtefooterFeedback
https://www.everydayhealthgroup.com/

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
2 1 1


1 images do not have Alt values.

Image URL - 2
URL ALT Text
https://c.evidon.com/pub/icong1.pngadchoices-icon
https://www.facebook.com/tr?id=973422942732185&ev=PageView&noscript=1


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 0 1


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script
Scripts Block In Same Page Links to External Script Files Total
12 1 13


You have 12 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 1
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://www.whattoexpect.com/newsNews


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

5
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
32
Fair Enough! number of root domains (32) linked to your site whattoexpect.com could be improved.

32
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 9,655
  Facebook Shares 2,988
  Facebook Comments 2,744
  Tweets 268
  LinkedIn 64

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/WhatToExpectWhenYoureExpecting
Twitter Accounthttps://twitter.com/whattoexpect
Google+ PageNot Found


Trustworthiness
88

Excellent! the website has a good Trustworthiness Score (88/100).

88
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
89 Excellent! the website has a good Child Safe Score (89/100).

89
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site whattoexpect.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
9,904th most visited website in the world.
2,902th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (1 - babycenter.com) hosted on the same server as whattoexpect.com (ip : 23.221.225.40).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 23.221.225.40) is located at Netherlands  
the most site visitors come from United States  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 64 days old ( 1st registered on : 1998-06-15 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
2 years, 299 days from today ( expires on : 2025-06-13 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
whattoexpect.com ( 16 characters )

Domain Registrar : Network Solutions, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1998-06-15 2020-04-15 2025-06-13
24 years, 64 days old 2 years, 124 days ago 2 years, 299 days from today
24 years, 64 days old


Domain Name Servers used by whattoexpect.com
DNS Name IP Address
ns-1363.awsdns-42.org205.251.197.83
ns-1560.awsdns-03.co.uk205.251.198.24
ns-332.awsdns-41.com205.251.193.76
ns-960.awsdns-56.net205.251.195.192


Excellent! the Domain is of right length, easy to be remembered by visitors.

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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