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who.int favicon World Health Organization (WHO) who.int

Excellent Practice33
Improvement Could be Made8
Critical Issues to Attend9
Mar 28, 2024 02:01 AM

Click To Re-generate Current Report

Recommended Actions

  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Move the 11 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the number of meta keywords and ensure it only contains 10 to 20 words.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     20
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Detailed Reviews

Related Category
Most related categories of this website.

cancer   courses   dog   institute   multimedia   museum   science   social  

Title
World Health Organization (WHO)

Words count: 5    Unique Words: 5    Length: 31 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The United Nations agency working to promote health, keep the world safe and serve the vulnerable.

Words count: 16    Length: 98 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
World Health Organization (WHO) www.who.int/
The United Nations agency working to promote health, keep the world safe and serve the vulnerable.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
World Health Organization, health, health for all, #HealthForAll, health organization, universal health coverage, disease, UHC, WHO, health emergencies, health data, health policy, advocacy, health issues, health news

Words count: 27    Length: 217 characters    keyword phrases count : 15

The keywords contains more than 20 words!
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:33% (5/15)
health 26   (4.73%)
disease 8   (1.45%)
uhc 1   (0.18%)
who 0   (0%)
advocacy 1   (0.18%)
2 words:47% (7/15)
#healthforall 0   (0%)
health organization 30   (5.45%)
health emergencies 31   (5.64%)
health data 32   (5.82%)
health policy 29   (5.27%)
health issues 27   (4.91%)
health news 37   (6.73%)
3 words:20% (3/15)
world health organization 30   (5.45%)
health for all 26   (4.73%)
universal health coverage 28   (5.09%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

africa  americas  april  campaigns  chagas  countries  covid  data  day  disease  east  eastern  emergencies  europe  global  health  international  latest  learn  march  mediterranean  misconduct  ndash  news  organization  pacific  publications  rarr  read  regions  release  report  select  sexual  situation  south  speeches  western  women  working 

Top 20 Keywords
Total Terms Count: 550

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
health 26 4.73%
news 11 2.00%
disease 8 1.45%
april 7 1.27%
data 6 1.09%
latest 6 1.09%
africa 5 0.91%
covid 5 0.91%
march 5 0.91%
emergencies 5 0.91%
release 5 0.91%
report 5 0.91%
organization 4 0.73%
global 4 0.73%
learn 4 0.73%
rarr 4 0.73%
read 4 0.73%
day 4 0.73%
ndash 4 0.73%
regions 4 0.73%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
0121100000110236

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(12)
Conflict in Israel and the occupied Palestinian territory
Latest news from WHO
Latest on emergencies
Violence against women
Disease X
Pandemic agreement
Speeches
Publications
Preventing sexual misconduct
Campaigns
Events
Contact us

<H3>

(11)
Health situation in Gaza
Learn more
Yellow fever in Africa
Read the Disease Outbreak News
Cholera outbreaksĀ 
Read the latest situation report
COVID-19
Read the latest update
<I> (11)
<STRONG> (2)Yellow fever in Africa
COVID-19


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.09 seconds - 230.12 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.96 s 0.02 s 0.02 s 0.01 s 1.66 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
21 Kb (20,711 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
21 Kb (20,711 bytes) 5 Kb (4,628 bytes) 16 Kb (16,083 bytes) 28.78 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
11 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.who.int/ and http://who.int are resolved to the same url :https://www.who.int/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
221 8 229


Too many links (229), it may be considered as spam!

Internal Links (link to pages within this domain) - 221
URL Anchor Text
https://www.who.int/
https://www.who.int/Global
http://who.int/#Regions
https://www.afro.who.int/Africa
https://www.who.int/southeastasiaSouth-East Asia
https://www.who.int/europe/Europe
http://www.emro.who.int/index.htmlEastern Mediterranean
https://www.who.int/westernpacific/Western Pacific
http://who.int/
http://who.int/Home
http://who.int/mega-menu/health-topicsHealth Topics
http://who.int/health-topics/All topics
http://who.int/health-topics/#AA
http://who.int/health-topics/#BB
http://who.int/health-topics/#CC
http://who.int/health-topics/#DD
http://who.int/health-topics/#EE
http://who.int/health-topics/#FF
http://who.int/health-topics/#GG
http://who.int/health-topics/#HH
http://who.int/health-topics/#II
http://who.int/health-topics/#JJ
http://who.int/health-topics/#KK
http://who.int/health-topics/#LL
http://who.int/health-topics/#MM
http://who.int/health-topics/#NN
http://who.int/health-topics/#OO
http://who.int/health-topics/#PP
http://who.int/health-topics/#QQ
http://who.int/health-topics/#RR
http://who.int/health-topics/#SS
http://who.int/health-topics/#TT
http://who.int/health-topics/#UU
http://who.int/health-topics/#VV
http://who.int/health-topics/#WW
http://who.int/health-topics/#XX
http://who.int/health-topics/#YY
http://who.int/health-topics/#ZZ
http://who.int/mega-menu/health-topics/resourcesResources
http://who.int/mega-menu/health-topics/resources/fact-sheetsFact sheets
http://who.int/mega-...ealth-topics/resources/facts-in-picturesFacts in pictures
http://who.int/mega-menu/health-topics/resources/multimediaMultimedia
http://who.int/mega-menu/health-topics/resources/podcastsPodcasts
http://who.int/mega-...enu/health-topics/resources/publicationsPublications
http://who.int/mega-...h-topics/resources/questions-and-answersQuestions and answers
http://who.int/mega-...alth-topics/resources/tools-and-toolkitsTools and toolkits
http://who.int/mega-menu/health-topics/popularPopular
http://who.int/mega-menu/health-topics/popular/covid-19COVID-19
http://who.int/mega-menu/health-topics/popular/herpesHerpes
http://who.int/mega-menu/health-topics/popular/hiv-and-aidsHIV and AIDS
http://who.int/mega-menu/health-topics/popular/hypertensionHypertension
http://who.int/mega-...u/health-topics/popular/mental-disordersMental disorders
http://who.int/mega-...th-topics/popular/top-10-causes-of-deathTop 10 causes of death
http://who.int/mega-menu/countriesCountries
http://who.int/countries/All countries
http://who.int/countries/#AA
http://who.int/countries/#BB
http://who.int/countries/#CC
http://who.int/countries/#DD
http://who.int/countries/#EE
http://who.int/countries/#FF
http://who.int/countries/#GG
http://who.int/countries/#HH
http://who.int/countries/#II
http://who.int/countries/#JJ
http://who.int/countries/#KK
http://who.int/countries/#LL
http://who.int/countries/#MM
http://who.int/countries/#NN
http://who.int/countries/#OO
http://who.int/countries/#PP
http://who.int/countries/#QQ
http://who.int/countries/#RR
http://who.int/countries/#SS
http://who.int/countries/#TT
http://who.int/countries/#UU
http://who.int/countries/#VV
http://who.int/countries/#WW
http://who.int/countries/#XX
http://who.int/countries/#YY
http://who.int/countries/#ZZ
http://who.int/mega-menu/countries/regionsRegions
http://who.int/mega-menu/countries/regions/africaAfrica
http://who.int/mega-menu/countries/regions/americasAmericas
http://who.int/mega-menu/countries/regions/europeEurope
http://who.int/mega-.../countries/regions/eastern-mediterraneanEastern Mediterranean
http://who.int/mega-menu/countries/regions/south-east-asiaSouth-East Asia
http://who.int/mega-menu/countries/regions/western-pacificWestern Pacific
http://who.int/mega-menu/countries/who-in-countriesWHO in countries
http://who.int/mega-.../who-in-countries/cooperation-strategiesCountry strategy and support
http://who.int/mega-...untries/who-in-countries/data-by-countryData by country
http://who.int/news-roomNewsroom
http://who.int/mega-menu/news/all-newsAll news
http://who.int/mega-menu/news/all-news/releasesNews releases
http://who.int/mega-menu/news/all-news/statementsStatements
http://who.int/mega-menu/news/all-news/campaignsCampaigns
http://who.int/mega-menu/news/all-news/eventsEvents
http://who.int/mega-menu/news/all-news/feature-storiesFeature stories
http://who.int/mega-menu/news/all-news/press-conferencesPress conferences
http://who.int/mega-menu/news/all-news/speecheshubSpeeches
...

External Links (link to pages on other websites) - 8
URL Anchor Text
https://www.paho.org/hq/index.php?lang=enAmericas
https://www.youtube.com/user/who?sub_confirmation=1
https://twitter.com/...followbutton&variant=1.0&screen_name=who
https://www.facebook.com/WHO
https://instagram.com/who
https://www.linkedin.com/company/world-health-organization
https://www.snapchat.com/add/who
https://www.tiktok.com/@who?lang=en

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
17 16 1


1 images do not have Alt values.

Image URL - 17
URL ALT Text
http://who.int/image...rce/fallback/header-logos/h-logo-blue.svg?sfvrsn=aaed4f35_20World Health Organization
http://who.int/image...rce/fallback/header-logos/h-logo-blue.svg?sfvrsn=aaed4f35_20World Health Organization
http://who.int/ResourcePackages/WHO/assets/dist/images/logos/en/h-logo-blue.svgHome
https://cdn.who.int/...boy-in-unrwa-shelter-in-southern-gaza.jpg?sfvrsn=a544fa21_15Boy standing in front of a lar...
https://cdn.who.int/...epage/yellow-fever-response-in-nigeria.jpg?sfvrsn=3a29dee1_3Felix, a nurse, immunizes a ma...
https://cdn.who.int/...n-cholera-treatment-centre-in-dr-congo.jpg?sfvrsn=779debaa_3Woman and young child sitting ...
https://cdn.who.int/...homepage/nurse-with-covid-vaccine-vial.jpg?sfvrsn=f3c5d966_3Nurse wearing mask holding vac...
http://who.int/image...lth/violence-against-women/stop-vaw-2.jpg?sfvrsn=7de0ebea_14Drawings
https://cdn.who.int/...-library/science-in-5-ep-114-disease-x.jpg?sfvrsn=594664fe_3Science in 5 podcast - Disease...
https://cdn.who.int/...urce/who_homepage/inb7-representatives.jpg?sfvrsn=d2da5b03_3People seated at a meeting a o...
https://cdn.who.int/...ho_homepage/dg-speech-wha76-roundtable.jpg?sfvrsn=9efc4b31_4WHO Director-General Dr Tedros...
https://cdn.who.int/...ications/publications-hero-image-thumb.jpg?sfvrsn=8174ac48_7Illustration of electronic dev...
https://cdn.who.int/...sapp-image-2021-08-21-at-17.17.52-(3).jpeg?sfvrsn=826d7380_5
https://cdn.who.int/...mepage/disability-inclusion-in-health.jpg?sfvrsn=3dc27b1e_13A woman with vision impairment...
http://who.int/image...-that-grew-up-in-a-village-in-bolivia2.png?sfvrsn=5a7caf47_5Native Bolivian ladies from Ca...
https://cdn.who.int/...who-campaigns/who75/who75-hero-banner.png?sfvrsn=df85f627_22Illustration of a woman "Mothe...
http://who.int/ResourcePackages/WHO/assets/dist/images/logos/en/h-logo-white.svgHome


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
3 6 9


Too many (6) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 6
Stylesheet URL rel type
https://fonts.google...s2?family=Noto+Sans:ital,wght@0,400;0,700;1,400&display=swapstylesheet
https://use.fontawesome.com/releases/v5.15.4/css/all.cssstylesheettext/css
http://who.int/Resou...ckages/WHO/assets/dist/styles/grid.min.css?v=14.0.7729.20230stylesheet
http://who.int/Resou...ages/WHO/assets/dist/styles/origin.min.css?v=14.0.7729.20230stylesheet
http://who.int/Resou...ckages/WHO/assets/dist/styles/main.min.css?v=14.0.7729.20230stylesheet
http://who.int/Resou...kages/WHO/assets/dist/styles/print.min.css?v=14.0.7729.20230stylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
39 27 66


Too many (27) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 27
Script URL Type
http://who.int/Scrip...g1mLq03jlrRY4M-hzwvjWouuBv3ehropIpydPBUR0&t=ffffffff829b44f1text/javascript
http://who.int/Scrip...rHIt24Ious-uCOclPLq5lpYk7ok9AjUyDR56hxVu0&t=ffffffff829b44f1text/javascript
http://who.int/Scrip...TW8MI2owx-zl9SrMG73lcKP32vb5eFgX02xyZpHf0&t=ffffffff829b44f1text/javascript
https://kendo.cdn.telerik.com/2021.1.119/js/kendo.all.min.jstext/javascript
https://kendo.cdn.telerik.com/2021.1.119/js/kendo.timezones.min.jstext/javascript
http://who.int/ResourcePackages/WHO/assets/dist/scripts/responsivelylazy.min.jstext/javascript
https://cdnjs.cloudflare.com/ajax/libs/gsap/3.11.4/gsap.min.jstext/javascript
https://cdnjs.cloudflare.com/ajax/libs/gsap/3.11.4/ScrollTrigger.min.jstext/javascript
https://cdnjs.cloudflare.com/ajax/libs/gsap/3.11.4/ScrollToPlugin.min.jstext/javascript
http://who.int/Resou...Packages/WHO/assets/dist/scripts/parallax.min.js?package=WHOtext/javascript
http://who.int/Front...ripts/SearchBox/Search-box.min.js?package=WHO&v=LTk3MzAyMTk2text/javascript
http://who.int/Front...or/language-selector.min.js?package=WHO&v=MTQuMy44MDI4LjA%3dtext/javascript
http://who.int/Mvc/Scripts/ContentBlock/content-block.min.js?package=WHOtext/javascript
http://who.int/Mvc/S...pts/HeroImage/responsive-background-image.min.js?package=WHOtext/javascript
http://who.int/WebRe...dT0MqtRIOGgRLfw327mU3tc3-bA3UOOd_v176Q1&t=638309030020000000text/javascript
http://who.int/Resou...HO/assets/dist/scripts/lib/slicknav.min.js?v=14.0.7729.20230text/javascript
http://who.int/Resou...sets/dist/scripts/lib/auto-complete.min.js?v=14.0.7729.20230text/javascript
http://who.int/Resou...ssets/dist/scripts/lib/match-height.min.js?v=14.0.7729.20230text/javascript
http://who.int/Resou...es/WHO/assets/dist/scripts/lib/lazy.min.js?v=14.0.7729.20230text/javascript
http://who.int/Resou...ssets/dist/scripts/lib/modernizr-custom.js?v=14.0.7729.20230text/javascript
http://who.int/Resou...ssets/dist/scripts/lib/select2.full.min.js?v=14.0.7729.20230text/javascript
http://who.int/Resou.../dist/scripts/accordion-footer-list.min.js?v=14.0.7729.20230text/javascript
http://who.int/Resou...ckages/WHO/assets/dist/scripts/main.min.js?v=14.0.7729.20230text/javascript
http://who.int/Resou...assets/dist/scripts/main-navigation.min.js?v=14.0.7729.20230text/javascript
http://who.int/Resou.../assets/dist/scripts/geo-navigation.min.js?v=14.0.7729.20230text/javascript
http://who.int/Resou...ssets/dist/scripts/image-resolution.min.js?v=14.0.7729.20230text/javascript
http://who.int/Resou...assets/dist/scripts/lib/picturefill.min.js?v=14.0.7729.20230text/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://who.int/news-roomNewsroom


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
8 Excellent! the website has a high page rank (8/10).

8
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
395
Excellent! You do have a lot of root domains (395) linked to your site who.int.

395
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 3,029
  Facebook Shares 7,516
  Facebook Comments 1,394
  Tweets 321
  LinkedIn 373

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/WHO
Twitter Account...ntent/follow?source=followbutton&variant=1.0&screen_name=who
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

94
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site who.int is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
1,622th most visited website in the world.
2,128th most visited website in China  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain who.int is the only one hosted on the server (ip : 192.133.11.1).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 192.133.11.1) is located at United States  
the most site visitors come from China  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 297 days old ( 1st registered on : 1998-06-05 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Info
who.int ( 7 characters )

Domain Registrar : Internet Assigned Numbers Authority

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1998-06-05 2020-12-10 unknown
25 years, 297 days old 3 years, 108 days ago unknown from today
25 years, 297 days old


Domain Name Servers used by who.int
DNS Name IP Address
ext-dns-2.cern.ch192.91.245.85
ns1.wpro.who.int123.176.64.11
whqdns1.who.int158.232.12.5
whqdns2.who.int158.232.12.6
whqdns3.who.int211.24.11.120


Domain is going to expire in less than a year time (unknown from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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