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wired.co.uk favicon wired.co.uk

Excellent Practice32
Improvement Could be Made13
Critical Issues to Attend6
Sep 10, 2022 04:50 AM

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Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Ensure targeted keywords have an optimal density of 1% to 3% and increase the consistency within the content.
  • Create RSS feed for your site.
  • Remove some content and reduce the size of your page, make it within 30k-150k bytes.
  • ...     20
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Detailed Reviews

Related Category
Most related categories of this website.

courses   culture   festival   museum   science   stories   technology   video  

Title
WIRED UK - The Latest in Technology, Science, Culture and Business | WIRED UK

Words count: 12    Unique Words: 10    Length: 77 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
UK 2
WIRED 2


The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

Words count: 27    Length: 147 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
WIRED UK - The Latest in Technology, Science, Culture ... www.wired.co.uk/
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

big  bring  britain  business  cond  contentdo  copy  covered  culture  eacute  future  info  latest  main  nast  personal  science  sell  skip  stories  technology  wired 

Top 20 Keywords
Total Terms Count: 51

A few words (6) have a very highly density, they can be adjusted to improve the overall SEO performance.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
wired 4 7.84%
latest 3 5.88%
technology 3 5.88%
science 3 5.88%
culture 3 5.88%
business 3 5.88%
big 1 1.96%
stories 1 1.96%
bring 1 1.96%
future 1 1.96%
skip 1 1.96%
covered 1 1.96%
nast 1 1.96%
main 1 1.96%
sell 1 1.96%
personal 1 1.96%
info 1 1.96%
copy 1 1.96%
cond 1 1.96%
eacute 1 1.96%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
105500000112069

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
WIRED UK

<H3>

(55)
Queen Elizabeth II Has Died. Her Internet Legacy Will Live On
This Clever Anti-Censorship Tool Lets Russians Read Blocked News
Apple’s Killing the Password. Here’s Everything You Need to Know
Why Pain Feels Worse at Night
The Tricky Ethics of Being a Teacher on TikTok
In Case You Missed It
This Follicle-Hacking Drug Could One Day Treat Baldness
An Old Casio Keyboard Changed Everything for Julia Jacklin
Skarper’s Clip-On Motor Turns a Regular Bike Into an Ebike
The Weird and Wonderful Dual-Purpose Devices at IFA 2022
More From WIRED
Long Reads
Podcast
Subscribe
Events
Spotlight
Why DeepMind Is Sending AI Humanoids to Soccer Camp
A Windows 11 Automation Tool Can Easily Be Hijacked
Best of 2000 AD Proves Why the Comics Are Classic
Twitter Gets an Edit Button
Long Reads
Your Final Resting Place Could Be a Coffin Made of Mushrooms
Meet the UK’s New Woodland Rangers: a Herd of Wild Bison
Gravity Could Solve Clean Energy’s One Major Drawback
What Happens When an AI Knows How You Feel?
WIRED Recommends
The Very Best Prime Day Deals Still Live Today in the UK
The Best Electric Mopeds You Can Ride in 2022
29 of The Best Subscription Boxes to Send as Gifts
The Best VPN Services Tested for Speed, Reliability and Privacy
Culture guides
37 of the Best Films on Netflix This Week
42 of the Best Netflix Series to Binge-Watch Right Now
9 of the Best Films on Amazon Prime Right Now
25 of the Best Amazon Prime Series Right Now
To Fight Severe Drought, China Is Turning to Technology
This Band Made a $3.44 Music Video. Then They Went Viral
Is the Psychedelic Therapy Bubble About to Burst?
An Inside Look at Asus' First Laptop With a Foldable Screen
Apple Fixed a Serious iOS Security Flaw—Have You Updated Yet?
Swarms of Satellites Are Tracking Illegal Fishing and Logging
How New CGI Made House of the Dragon’s Beasts More Real
A New Approach to Car Batteries Is About to Transform EVs
A US Propaganda Operation Hit Russia and China With Memes
This Week On The WIRED Podcast
Their Photos Were Posted Online. Then They Were Bombed
Europe Set Itself Up for This Energy Crisis
Director Owen Kline Calls Funny Pages His ‘Self-Critical’ Debut
George Miller Knows the Power of a Great Story
When the UK’s Timing Systems Fail, This Service Will Save Them
This Giant Sprinkler System Can Protect Cities From Wildfires
The Twitter Whistleblower Plays Right Into Elon Musk’s Hands
Babylon Disrupted the UK’s Health System. Then It Left
Flooding Wetlands Could Be the Next Big Carbon Capture Hack
The Joy of Playing the Same Sims Family for Years
<I> (1)Chevron
<EM> (12)Pre Pleasure
Best of 2000 AD
One Night in Miami…
Jiro Dreams of Sushi
The Underground Railroad
Good Omens,
House of the Dragon
Game of Thrones
Funny Pages
Mad Max
Three Thousand Years of Longing.
Sims


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
67.9

Excellent! the reading level score is just nice, that is within 50 - 70 !

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en-gb Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://wired.co.uk/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://wired.co.uk/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.59 seconds - 287.37 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
24.22 s 0.19 s 0.17 s 0.05 s 13.56 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
170 Kb (169,548 bytes)

The page is a bit too large, it may be slow and take long time to load.

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
170 Kb (169,548 bytes) 0 Kb (391 bytes) 169 Kb (169,157 bytes) 0.23 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
1 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.wired.co.uk/ and http://wired.co.uk are resolved to the same url :https://www.wired.co.uk/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
https://www.wired.co.uk/...l&utm_medium=digital&utm_campaign=paid-spon-rolex_Q32022


You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.wired.co.uk/...&utm_campaign=paid-spon-rolex_Q32022


You have 1 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
168 10 178


Too many links (178), it may be considered as spam!

Internal Links (link to pages within this domain) - 168
URL Anchor Text
http://wired.co.uk/#main-contentSkip to main content
http://wired.co.uk/
http://wired.co.uk/topic/long-readLong Reads
http://wired.co.uk/topic/businessBusiness
http://wired.co.uk/topic/cultureCulture
http://wired.co.uk/topic/gearGear
http://wired.co.uk/topic/scienceScience
http://wired.co.uk/topic/securitySecurity
http://wired.co.uk/videoVideo
https://www.wired.co.uk/subscribeSubscribe
http://wired.co.uk/searchSearchSearch
http://wired.co.uk/topic/long-readLong Reads
http://wired.co.uk/topic/businessBusiness
http://wired.co.uk/topic/cultureCulture
http://wired.co.uk/topic/gearGear
http://wired.co.uk/topic/scienceScience
http://wired.co.uk/topic/securitySecurity
http://wired.co.uk/videoVideo
http://wired.co.uk/searchSearch
http://wired.co.uk/topic/wired-eventsEvents
https://jobs.wired.co.uk/Jobs
https://consulting.wired.co.uk/Consulting
https://www.wired.co.uk/...&utm_campaign=paid-spon-rolex_Q32022Find Out More
http://wired.co.uk/artic...the-internet-will-remember-the-queen
http://wired.co.uk/artic...the-internet-will-remember-the-queenQueen Elizabeth II Has Died. H...
http://wired.co.uk/profile/chris-stokel-walkerChris Stokel-Walker
http://wired.co.uk/artic...-internet-censorship-samizdat-online
http://wired.co.uk/artic...-internet-censorship-samizdat-onlineThis Clever Anti-Censorship To...
http://wired.co.uk/profile/matt-burgessMatt Burgess
http://wired.co.uk/artic...ys-password-iphone-mac-ios16-ventura
http://wired.co.uk/artic...ys-password-iphone-mac-ios16-venturaApple’s Killing the Password. ...
http://wired.co.uk/profile/matt-burgessMatt Burgess
http://wired.co.uk/article/why-pain-feels-worse-at-night
http://wired.co.uk/article/why-pain-feels-worse-at-nightWhy Pain Feels Worse at Night
http://wired.co.uk/profile/allison-whittenAllison Whitten
http://wired.co.uk/article/teachers-on-tiktok
http://wired.co.uk/article/teachers-on-tiktokThe Tricky Ethics of Being a T...
http://wired.co.uk/profile/amelia-taitAmelia Tait
http://wired.co.uk/article/new-baldness-treatments
http://wired.co.uk/article/new-baldness-treatmentsThis Follicle-Hacking Drug Cou...
http://wired.co.uk/profile/simar-bajajSimar Bajaj
http://wired.co.uk/article/casio-keyboard-julia-jacklin
http://wired.co.uk/article/casio-keyboard-julia-jacklinAn Old Casio Keyboard Changed ...
http://wired.co.uk/profile/amos-barshadAmos Barshad
http://wired.co.uk/artic...skarper-ebike-first-ride-impressions
http://wired.co.uk/artic...skarper-ebike-first-ride-impressionsSkarper’s Clip-On Motor Turns ...
http://wired.co.uk/profile/chris-haslamChris Haslam
http://wired.co.uk/article/weird-gadgets-ifa-2022
http://wired.co.uk/article/weird-gadgets-ifa-2022The Weird and Wonderful Dual-P...
http://wired.co.uk/profile/adam-speightAdam Speight
https://www.wired.co.uk/topic/long-read
https://www.wired.co.uk/topic/long-readLong Reads
https://www.wired.co.uk/article/the-wired-podcast
https://www.wired.co.uk/article/the-wired-podcastPodcast
https://www.wired.co.uk/subscribe
https://www.wired.co.uk/subscribeSubscribe
https://www.wired.co.uk/event/wired-events
https://www.wired.co.uk/event/wired-eventsEvents
http://wired.co.uk/artic...et-deepmind-ai-humanoids-soccer-camp
http://wired.co.uk/artic...et-deepmind-ai-humanoids-soccer-campWhy DeepMind Is Sending AI Hum...
http://wired.co.uk/profile/amit-katwalaAmit Katwala
http://wired.co.uk/article/windows-11-power-automate-attack
http://wired.co.uk/article/windows-11-power-automate-attackA Windows 11 Automation Tool C...
http://wired.co.uk/profile/matt-burgessMatt Burgess
http://wired.co.uk/article/best-of-2000-ad-review
http://wired.co.uk/article/best-of-2000-ad-reviewBest of 2000 AD Proves Why the...
http://wired.co.uk/profile/graeme-mcmillanGraeme McMillan
http://wired.co.uk/article/twitter-gets-an-edit-button
http://wired.co.uk/article/twitter-gets-an-edit-buttonTwitter Gets an Edit Button
http://wired.co.uk/profile/chris-stokel-walkerChris Stokel-Walker
http://wired.co.uk/article/mycelium-coffins-loop
http://wired.co.uk/article/mycelium-coffins-loopYour Final Resting Place Could...
http://wired.co.uk/profile/william-ralstonWilliam Ralston
http://wired.co.uk/article/uk-woodland-rangers-wild-bison
http://wired.co.uk/article/uk-woodland-rangers-wild-bisonMeet the UK’s New Woodland Ran...
http://wired.co.uk/profile/victoria-turkVictoria Turk
http://wired.co.uk/article/energy-vault-gravity-storage
http://wired.co.uk/article/energy-vault-gravity-storageGravity Could Solve Clean Ener...
http://wired.co.uk/profile/matt-reynoldsMatt Reynolds
http://wired.co.uk/article/artificial-emotional-intelligence
http://wired.co.uk/article/artificial-emotional-intelligenceWhat Happens When an AI Knows ...
http://wired.co.uk/contributor/will-coldwellWill Coldwell
http://wired.co.uk/artic...e/best-amazon-prime-day-deals-2022-3
http://wired.co.uk/artic...e/best-amazon-prime-day-deals-2022-3The Very Best Prime Day Deals ...
http://wired.co.uk/profile/wiredWIRED
http://wired.co.uk/article/best-electric-mopeds
http://wired.co.uk/article/best-electric-mopedsThe Best Electric Mopeds You C...
http://wired.co.uk/profile/andrew-diproseAndrew Diprose
http://wired.co.uk/article/best-subscription-boxes
http://wired.co.uk/article/best-subscription-boxes29 of The Best Subscription Bo...
http://wired.co.uk/profile/emily-peckEmily Peck
http://wired.co.uk/article/best-vpn
http://wired.co.uk/article/best-vpnThe Best VPN Services Tested f...
http://wired.co.uk/profile/kg-orphanidesK.G Orphanides
http://wired.co.uk/article/best-films-on-netflix-uk
http://wired.co.uk/article/best-films-on-netflix-uk37 of the Best Films on Netfli...
http://wired.co.uk/profile/wiredWIRED
http://wired.co.uk/article/best-shows-netflix
http://wired.co.uk/article/best-shows-netflix42 of the Best Netflix Series ...
http://wired.co.uk/profile/wiredWIRED
...

External Links (link to pages on other websites) - 10
URL Anchor Text
https://www.facebook.com/WiredUK/Facebook
https://twitter.com/WiredUKTwitter
https://www.youtube.com/user/WiredVideoUKYouTube
https://instagram.com/wireduk/Instagram
https://www.linkedin.com/company/wired-uk/LinkedIn
https://www.condenast.co.uk/privacy/Privacy notice and cookie stat...
https://www.condenast.co.uk/code-of-conduct/Code of Conduct
https://www.condenast.co.uk/terms/Terms & conditions
https://www.condenast.co.uk/complaints/policy/Editorial Complaints Policy
https://www.condenast.co.uk/careers/Careers

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
51 51 0


Excellent! all images are associated with an ALT value.

Image URL - 51
URL ALT Text
http://wired.co.uk/verso...logo-header.a7598835a549cb7d5ce024ef0710935927a034f9.svgWIRED
https://media.wired.co.u...4%2Cc_limit/QueenEliz_culture_GettyImages-1401936511.jpgQueen Elizabeth
https://media.wired.co.u...ans-Read-Blocked-News-Security-GettyImages-950362554.pngFour sheets of paper with one ...
https://media.wired.co.u...e0f3f50/16:9/w_640%2Cc_limit/security-apple-password.jpgAn illustration of an arrow st...
https://media.wired.co.u...%2Cc_limit/pain_sleep_science_GettyImages-1403850274.jpgwoman holding head at night wh...
https://media.wired.co.u...640%2Cc_limit/Teachers-On-Tik-Tok-Culture-1320972602.jpgTeacher holding up a phone and...
https://media.wired.co.u...00%2Cc_limit/Baldness_science_GettyImages-1264331186.jpgAlopecia Areata
https://media.wired.co.u.../w_1600%2Cc_limit/Julia-Jacklin-Pre-Pleasure-Culture.jpgJulia Jacklin
https://media.wired.co.u.../16:9/w_1600%2Cc_limit/Skarper-E-Bike-Lifestyle-Gear.jpgPerson riding Skarper ebike
https://media.wired.co.u...dc461b71/16:9/w_1600%2Cc_limit/ThinkPad-X1-Fold-Gear.jpgThinkPad X1 Fold
https://media.wired.co.u...bfdb3fba63f3e13178/1:1/w_120%2Cc_limit/events-logo-2.pngImage may contain Text Label a...
https://media.wired.co.u...511a6d4d12f891993da/1:1/w_120%2Cc_limit/podcast-logo.pngWIRED UK The Latest in Techno...
https://media.wired.co.u...dcf2ce0254ba57c/1:1/w_120%2Cc_limit/subscribe-logo-2.pngWIRED UK The Latest in Techno...
https://media.wired.co.u...f5ba0e86b6ba491d/1:1/w_120%2Cc_limit/newsletter-logo.pngImage may contain Envelope Clo...
https://media.wired.co.u...00%2Cc_limit/soccer_HZ_science_GettyImages-520264154.jpgsoccer ball
https://media.wired.co.u...b3f4acacb2/16:9/w_1600%2Cc_limit/security-windows-11.jpgAn illustration with a collage...
https://media.wired.co.u...0-AD-Comics-Releasing-Anthology-Culture-Alamy-BHHDAT.jpgChild with collection of 2000 ...
https://media.wired.co.u...limit/Twitter-Gets-An-Edit-Button-Business-495787313.jpgPencil eraser on a sheet of wh...
https://media.wired.co.u...9/w_1600%2Cc_limit/TA_20220128_Loop_WIRED_Delft_0053.jpgBob Hendrikx on left and mushr...
https://media.wired.co.u...%2Cc_limit/Lede_WIRED-Bison90673_w2-copy_Backchannel.jpgBison
https://media.wired.co.u...4895f86a1b3b118a/16:9/w_1600%2Cc_limit/1922-WIRED-01.jpgImage may contain Construction...
https://media.wired.co.u...b3b1186/16:9/w_1600%2Cc_limit/1822-WIRED-01%2520copy.jpgImage may contain Face Human P...
https://media.wired.co.u...990e2043526230/16:9/w_1600%2Cc_limit/Box-G_Lightning.pngAn illustration by Noah Camp o...
https://media.wired.co.u...a3d00d4f2/16:9/w_1600%2Cc_limit/08032022_E_WIRED_HP1.jpgImage may contain Transportati...
https://media.wired.co.u...a597a17d2/16:9/w_1600%2Cc_limit/wired-sub-boxes-hero.jpgWIRED UK The Latest in Techno...
https://media.wired.co.u...6e930e24e/16:9/w_1600%2Cc_limit/wired-recommends-vpn.jpgImage may contain First Aid an...
https://media.wired.co.u...w_1600%2Cc_limit/Power-of-the-Dog-Netflix-UK-Culture.jpgKODI SMITMcPHEE as PETER BENED...
https://media.wired.co.u...%2Cc_limit/BRIDGERTON-42-Best-Netflix-Series-Culture.jpgSimone Ashley as Kate Sharma J...
https://media.wired.co.u...c/16:9/w_1600%2Cc_limit/Sound-of-Metal-Culture-00021.jpgRiz Ahmed as Ruben Stone in th...
https://media.wired.co.u...2Cc_limit/Fleabag-24-Best-Shows-Amazon-Prime-Culture.jpgFleabag holding a guinea pig i...
https://media.wired.co.u...f10e/3:2/pass/drought_science_GettyImages-1417337099.jpgdried Jialing River bed in fro...
https://media.wired.co.u...e22df110/3:2/pass/After-The-Chats-Went-Viral-Culture.jpgThe Chats band members standin...
https://media.wired.co.u...e421e50e7fcf448f07d92/3:2/pass/GettyImages-900929650.jpgWaterdrop on colorful backdrop
https://media.wired.co.u...tos/630e44bd0bb794e4e22df109/3:2/pass/MAIN%2520IMAGE.pngASUS Zenfold 17 Fold OLED prot...
https://media.wired.co.u...bb3f4acaca2/3:2/pass/critical-update-security-august.jpgAn illustration with a collage...
https://media.wired.co.u...7d8e/3:2/pass/boat_science_GettyImages-699155611-(1).jpgboat at sea
https://media.wired.co.u...4e4e22df0fc/3:2/pass/House-of-the-Dragon-CGI-Culture.jpgCGI Dragon from House of the D...
https://media.wired.co.u...b3f4acac93/3:2/pass/Leap-C01-1-SOURCE-Leapmotor-Gear.jpgLeapmotor C01 EV parked near f...
https://media.wired.co.u...a-Propaganda-Attacks-Security-GettyImages-1399591352.jpgBlue arrows firing out of mega...
https://media.wired.co.u.../606d9a3f938ecee6e930e2a9/3:2/pass/wired-pubquizhero.jpgImage may contain Face Human P...
https://media.wired.co.u...s/Russia-Ukraine-Telegram-Security-AP_22174665807363.jpgcloseup of a house destroyed b...
https://media.wired.co.u...Europe-Energy-Crisis-Nord-Stream-Business-1239100686.jpgPipework at the Radeland 2 com...
https://media.wired.co.u...3a4299dc613dc461b47/3:2/pass/Funny-Pages-Q&A-Culture.jpgDaniel Zolghadri as Robert in ...
https://media.wired.co.u...d86/3:2/pass/Three-Thousand-Years-Of-Longing-Culture.jpgTilda Swinton as Alithea Binni...
https://media.wired.co.u...c825c07/3:2/pass/GNSS_science_GettyImages-1329973508.jpghourglass
https://media.wired.co.u...4b35b3/3:2/pass/wildfire_science_IMG-20220823-WA0004.jpgaerial of wildfire near houses
https://media.wired.co.u...c339e4b35b1/3:2/pass/elon_biz_GettyImages-1395371342.jpgElon Musk
https://media.wired.co.u...4e55/3:2/pass/Babylon-Leaves-NHS-Business-1253255825.jpgclose up of a NHS nurse's blue...
https://media.wired.co.u...ce_Mungalla-Wetlands-aerial_Credit-Story-in-Progress.jpgaerial od Mungalla Wetlands
https://media.wired.co.u...daafa49dd890cae4e53/3:2/pass/Longtime-Sims-2-Culture.jpgCGI Sims characters posing tog...
http://wired.co.uk/verso...ogo-reverse.548f3a7478ee71f618044082aa222dd05f31249c.svgWIRED


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
2 0 2


You have 2 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Script
Scripts Block In Same Page Links to External Script Files Total
28 9 37


Too many (9) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 9
Script URL Type
https://cdn.cookielaw.org/scripttemplates/otSDKStub.js
https://securepubads.g.doubleclick.net/tag/js/gpt.js
https://z.moatads.com/condenastheader559028685182/moatheader.js
https://polyfill.io/v3/p...l.ListFormat.%7Elocale.fr%2CIntl.ListFormat.%7Elocale.estext/javascript
http://wired.co.uk/verso...nt-sign-in-help~present~4ef59780.dfb0fc52bf66b9df95ef.jstext/javascript
http://wired.co.uk/verso...ess-application~present~a9a8cca6.54f481cad85ad01a55d9.jstext/javascript
http://wired.co.uk/verso/static/presenter-bundles.21f113c6f224bfb414f6.jstext/javascript
http://wired.co.uk/hotzones/src/pixelpropagate.js?cb=10238
https://cdn.permutive.app/824edc40-e3ff-4d19-aa9f-43123f27e30f-web.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://wired.co.uk/artic...skarper-ebike-first-ride-impressions


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
186
Excellent! You do have a lot of root domains (186) linked to your site wired.co.uk.

186
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 866
  Facebook Shares 1,745
  Facebook Comments 623
  Tweets 29,961
  LinkedIn 135

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/WiredUK/
Twitter Accounthttps://twitter.com/WiredUK
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site wired.co.uk is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
32,653th most visited website in the world.
18,305th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain wired.co.uk is the only one hosted on the server (ip : 151.101.208.239).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 151.101.208.239) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
18 years, 47 days old ( 1st registered on : 2004-08-13 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 317 days from today ( expires on : 2023-08-13 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info
wired.co.uk ( 11 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2004-08-13 2004-08-13 2023-08-13
18 years, 47 days old 18 years, 47 days ago 0 years, 317 days from today
18 years, 47 days old


Domain Name Servers used by wired.co.uk
DNS Name IP Address
wired.co.uk54.216.106.249


Domain is going to expire in less than a year time (0 years, 317 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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