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Excellent Practice34
Improvement Could be Made11
Critical Issues to Attend6
Aug 31, 2020 07:34 PM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site tata.com.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   community   courses   dog   media   social   startups  

Title
The Tata group

Words count: 3    Unique Words: 3    Length: 14 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
The official website for the Tata group, India's only value-based corporation. A visionary, a pioneer, a leader, since 1868

Words count: 18    Length: 123 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Tata group www.tata.com/
The official website for the Tata group, India's only value-based corporation. A visionary, a pioneer, a leader, since 1868

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

based  brands  browse  business  careers  chairman  covid  current  employees  group  heritage  investors  jaguar  jobs  jrd  life  nexon  opportunity  overview  policy  privacy  read  response  rover  rsquo  services  sons  steel  story  taj  tas  tata  technology  tetley  vacancies  values  view  vistara  worldwide  years 

Top 20 Keywords
Total Terms Count: 613

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
tata 41 6.69%
brands 23 3.75%
view 17 2.77%
group 12 1.96%
covid 8 1.31%
jrd 7 1.14%
business 7 1.14%
careers 6 0.98%
taj 4 0.65%
nexon 4 0.65%
sons 4 0.65%
worldwide 4 0.65%
rover 3 0.49%
story 3 0.49%
policy 3 0.49%
opportunity 3 0.49%
investors 3 0.49%
values 3 0.49%
technology 3 0.49%
steel 3 0.49%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
20360400000033

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(20)
The New Business As Usual
Tata Group's Response To Covid-19
Numbers Of Hope
Tata Nexon EV
Taj Hotels
Tata Salt
Tata Altroz
Tata CLiQ
Sampann
Tata Tea
Tata Nexon
Tata AIA Life
Tanishq
Croma
Vistara
Jaguar F‑TYPE
VoltasBeko
Air Asia
Tetley
Range Rover

<H2>

(3)
In the News
JRD: A Tribute
Careers

<H3>

(6)
Thierry Bolloré Announced As New Chief Executive Officer of Jaguar Land Rover
Tata Sons partners with Sree Chitra Tirunal Institute to Augment Production of Covid-19 Testing Kits
Tata tops Brand Finance India Ranking for 2020
Not All Heroes Wear Capes
TAS: #SettleForMore
Featured Jobs
<H5>
(4)
Business
Community
About Us
Newsroom


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
16.9

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://tata.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://tata.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
1.43 seconds - 11.73 Kb/s

Excellent! the loading speed is pretty fast!

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.40 s 0.02 s 0.02 s 0.00 s 1.34 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
17 Kb (16,769 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
17 Kb (16,769 bytes) 4 Kb (4,433 bytes) 12 Kb (12,336 bytes) 35.94 %


Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
4 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.tata.com/ and http://tata.com are resolved to the same url :https://www.tata.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
114 47 161


Too many links (161), it may be considered as spam!

Internal Links (link to pages within this domain) - 114
URL Anchor Text
http://tata.com/home-page
http://tata.com/#Menu
http://tata.com/business/overviewLearn more
http://tata.com/brands-showcaseBrowse select Tata brands
http://tata.com/business/information-technologyInformation Technology
http://tata.com/business/steelSteel
http://tata.com/business/autoAutomotive
http://tata.com/business/consumer-retailConsumer & Retail
http://tata.com/business/infrastructureInfrastructure
http://tata.com/business/financialFinancial Services
http://tata.com/business/aerospace-defenceAerospace & Defence
http://tata.com/business/tourism-travelTourism & Travel
http://tata.com/business/telecom-mediaTelecom & Media
http://tata.com/business/trading-investmentsTrading & Investments
http://tata.com/communityAreas of Work
http://tata.com/community/healthHealth
http://tata.com/community/educationEducation
http://tata.com/community/empowermentEmpowerment
http://tata.com/community/environmentEnvironment
http://tata.com/about-usAbout the Tata Group
http://tata.com/business/tata-sonsTata Sons
http://tata.com/about-us/tata-values-purposeValues and Purpose
http://tata.com/about-us/tata-group-our-heritageHeritage
http://tata.com/management-teamLeadership Team
http://tata.com/about-us/sponsorshipsSponsorships
http://tata.com/about-us/innovationInnovation
http://tata.com/investorsInvestor Section
http://tata.com/investors/companiesCompanies
http://tata.com/investors/stock-dataStock Data
http://tata.com/business/overviewBusiness Verticals
http://tata.com/newsroomNewsroom
http://tata.com/careersCareers
http://tata.com/tata-worldwide
http://tata.com/tata-worldwideWorldWide
http://tata.com/contact-us
http://tata.com/contact-usContact Us
http://tata.com/privacyour policies
http://tata.com/newsr.../covid19/new-business-as-usual-covid-19Read Story
http://tata.com/newsr...ata-group-response-to-covid19-n-chandraRead Note
http://tata.com/newsroom/covid19/tata-group-covid-19-effortsRead Story
http://tata.com/newsroom/business/theirry-bollore-ceo-jlr
http://tata.com/newsroom/business/theirry-bollore-ceo-jlr
http://tata.com/newsr...ee-chitra-tirunal-covid-19-testing-kits
http://tata.com/newsr...ee-chitra-tirunal-covid-19-testing-kits
http://tata.com/newsroom/business/tata-top-brand-india-2020
http://tata.com/newsroom/business/tata-top-brand-india-2020
http://tata.com/
http://tata.com/
http://tata.com/
http://tata.com/twitter-feed
http://tata.com/about-us/tata-group-our-heritage/jrd116
http://tata.com/newsroom/heritage/unknown-jrd-tata-interview
http://tata.com/newsr...m/heritage/expanding-an-empire-jrd-tata
http://tata.com/newsroom/heritage/jeh-jrd-tata-font
http://tata.com/newsroom/covid19/people
http://tata.com/careers/programs/tas/tas-in-house-program
http://tata.com/careers/programs/tas
http://tata.com/careers
http://tata.com/careers/jobs/joblisting
http://tata.com/brands-showcaseView All
http://tata.com/brands-showcaseView All
http://tata.com/brands-showcaseView All
http://tata.com/brands-showcaseView All
http://tata.com/brands-showcaseView All
http://tata.com/brands-showcaseView All
http://tata.com/brands-showcaseView All
http://tata.com/brands-showcaseView All
http://tata.com/brands-showcaseView All
http://tata.com/brands-showcaseView All
http://tata.com/brands-showcaseView All
http://tata.com/brands-showcaseView All
http://tata.com/brands-showcaseView All
http://tata.com/brands-showcaseView All
http://tata.com/brands-showcaseView All
http://tata.com/brands-showcaseView All
http://tata.com/brands-showcaseView All
http://tata.com/business/overviewBusiness
http://tata.com/business/information-technologyInformation Technology
http://tata.com/business/steelSteel
http://tata.com/business/autoAutomotive
http://tata.com/business/consumer-retailConsumer & Retail
http://tata.com/business/infrastructureInfrastructure
http://tata.com/business/financialFinancial Services
http://tata.com/business/aerospace-defenceAerospace & Defence
http://tata.com/business/tourism-travelTourism & Travel
http://tata.com/business/telecom-mediaTelecom & Media
http://tata.com/business/trading-investmentsTrading & Investment
http://tata.com/brands-showcaseBrowse our brands
http://tata.com/communityCommunity
http://tata.com/community/environmentEnvironment
http://tata.com/community/healthHealth
http://tata.com/community/educationEducation
http://tata.com/community/empowermentEmpowerment
http://tata.com/about-usAbout Us
http://tata.com/about-usThe Tata group
http://tata.com/business/tata-sonsTata Sons
http://tata.com/about-us/tata-values-purposeValues and Purpose
http://tata.com/management-teamLeadership Team
http://tata.com/about-us/innovationInnovation
http://tata.com/about-us/tata-group-our-heritageHeritage
...

External Links (link to pages on other websites) - 47
URL Anchor Text
https://www.facebook.com/tatagroup
https://www.instagram.com/tatacompanies/
https://www.naukri.co...xz=7_0_5&qp=TATASTEELNAUK&tem=tatasteelCurrent Vacancies ...
https://ibegin.tcs.com/iBegin/jobs/searchCurrent Vacancies ...
https://careers.titan...ndidates/candidates_home.aspx?rms=titanCurrent Vacancies ...
https://www.airvistara.com/in/en/careersCommercial Roles ...
https://www.theindianhotels.com/careers/apply-now/Opportunities at Taj ...
http://tataglobalbeverages.com/careers/join-usVarious roles ...
https://nexonev.tatamotors.com/Tata Nexon EV
https://nexonev.tatamotors.com/
https://www.tajhotels.comTaj Hotels
https://www.tajhotels.com
https://www.tatasalt.comTata Salt
https://www.tatasalt.com
https://altroz.tatamotors.com/Tata Altroz
https://altroz.tatamotors.com/
https://tatacliq.comTata CLiQ
https://tatacliq.com
http://tatachemicals....sumer-products/Pulses/tata-sampann-dalsSampann
http://tatachemicals....sumer-products/Pulses/tata-sampann-dals
http://www.tataglobalbeverages.com/brands/tea/tata-teaTata Tea
http://www.tataglobalbeverages.com/brands/tea/tata-tea
https://nexon.tatamotors.com/Tata Nexon
https://nexon.tatamotors.com/
https://www.tataaia.com/Tata AIA Life
https://www.tataaia.com/
https://www.tanishq.co.inTanishq
https://www.tanishq.co.in
https://croma.comCroma
https://croma.com
https://airvistara.comVistara
https://airvistara.com
https://www.jaguar.in/jaguar-range/f-type/index.htmlJaguar F‑TYPE
https://www.jaguar.in/jaguar-range/f-type/index.html
https://www.voltasbeko.com/VoltasBeko
https://www.voltasbeko.com/
https://www.airasia.com/flights/indiaAir Asia
https://www.airasia.com/flights/india
https://www.tetley.in/Tetley
https://www.tetley.in/
https://www.landrover...over/svautobiography-dynamic/index.htmlRange Rover
https://www.landrover...over/svautobiography-dynamic/index.html
https://facebook.com/TataGroup
https://www.linkedin.com/company/tata-companies/
https://twitter.com/TataCompanies
https://www.youtube.com/user/TataCompanies
https://www.instagram.com/tatacompanies/

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
131 128 3


3 images do not have Alt values.

Image URL - 131
URL ALT Text
http://tata.com/content/dam/tata/images/common/close.svgClose
http://tata.com/etc/designs/tata/publish/assets/img/common/searchicon.svgSearch
http://tata.com/content/dam/tata/images/common/cookies.svgCookie
http://tata.com/conte...oom/covid19/desktop/newbau_c19_banner_desktop_1920x1080.jpgTata group businesses in the t...
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/conte...om/covid19/desktop/chandra2020_banner_desktop_1920x1080.jpgChairman N Chandrasekaran on t...
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/conte...room/covid19/desktop/cover_c19_banner_desktop_1920x1080.jpgNumbers Of Hope
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/prev_icon_banner.svgPrevious Arrow
http://tata.com/content/dam/tata/images/common/next_icon_banner.svgNext Arrow
http://tata.com/content/dam/tata/images/common/pause_icon2.svgPause
http://tata.com/content/dam/tata/images/home-page/play-outline.svgPlay
http://tata.com/conte...oom/press_releases/desktop/wind_card_hz_desktop_390x362.jpgUntitled
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/conte...newsroom/covid19/desktop/chitra_card_hz_desktop_390x362.jpgUntitled
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/conte...press_releases/desktop/milkyway_card_hz_desktop_390x362.jpgUntitled
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/twitter_icon.svgTwitter
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/
http://tata.com/content/dam/tata/images/common/fb_icon.svgFacebook
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/
http://tata.com/
http://tata.com/content/dam/tata/images/common/insta_icon.svgInstagram
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/conte...-116/desktop/jrd_foundersday_carousel_desktop_1920x1080.jpg116th Birth Anniversary of JRD...
http://tata.com/conte...slideshow/jrd-116/desktop/jrd1_carousel_desktop_480x300.jpgJRD Tata
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/conte...-116/desktop/jrd_foundersday_carousel_desktop_1920x1080.jpg116th Birth Anniversary of JRD...
http://tata.com/conte...slideshow/jrd-116/desktop/jrd2_carousel_desktop_480x300.jpgThe Unknown JRD
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/conte...16/desktop/jrd115_profile_carousel_bg_desktop_1920x1080.jpgThe Unknown JRD
http://tata.com/conte...slideshow/jrd-116/desktop/jrd3_carousel_desktop_480x300.jpgExpanding An Empire
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/conte.../desktop/jrd115_interview_carousel_bg_desktop_1920x1080.jpgExpanding An Empire
http://tata.com/conte...deshow/jrd-116/desktop/jehfont_carousel_desktop_480x300.jpgJamsetji Tata's statue at IISc
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/conte...w/jrd-116/desktop/jrdletters_carousel_desktop_1920x1080.jpgThe Jeh Font
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgRight arrow
http://tata.com/content/dam/tata/images/common/divisionOp.pngDivision
http://tata.com/content/dam/tata/images/common/leftArrow.svgLeft arrow
http://tata.com/conte...room/covid19/desktop/people_c19_card_hz_desktop_390x362.jpgNot All Heroes Wear Capes
http://tata.com/content/dam/tata/images/common/arrow_icon_yellow.svgArrow
http://tata.com/conte...tata/images/careers/desktop/tas2_2xcard_desktop_752x362.jpgTAS
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/home-page/careers_icon.svgCareers_icon
http://tata.com/content/dam/tata/images/common/arrow_icon_yellow.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon.svgArrow
http://tata.com/content/dam/tata/images/common/arrow_icon_white.svgArrow
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte...page/brands/brands-carousel/tata_nexon_ev_strip_220x140.jpgTata Nexon EV
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte...nds/brands-carousel/tajexotica_carousel_desktop_220x140.jpgTaj Hotels
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte...ds/brands-carousel/tata_black_salt_banner_strip_220x140.jpgTata Salt
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte...e-page/brands/brands-carousel/tata_altroz_strip_220x140.jpgTata Altroz
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte...nds/brands-carousel/tata_cliq_2020_banner_strip_220x140.jpgTata CLiQ
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte...ds/brands-carousel/Home_Discover_Sampanna_Strip_220x140.jpgSampann
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte...ge/brands/brands-carousel/tatagold_banner_strip_220x140.jpgTata Tea
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte...ge/brands/brands-carousel/tata_nexon_2020_strip_220x140.jpgTata Nexon
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte.../home-page/brands/brands-carousel/tataaia_strip_220x140.jpgTata AIA Life
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte...ds/brands-carousel/gulnaaz_tanishq_banner_strip_220x140.jpgTanishq
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte...e/brands/brands-carousel/Home_Brand_Strip_Croma_220x140.jpgCroma - The Electronics Supers...
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte.../images/home-page/brands/brands-carousel/vistara_slider.jpgVistara
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte...ands/brands-carousel/jaguar_f_type_banner_strip_220x140.jpgJaguar F‑TYPE
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte...brands/brands-carousel/voltas_beko_banner_strip_220x140.jpgVoltasBeko
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte...e-page/brands/brands-carousel/airasia_jrd_strip_220x140.jpgAir Asia
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte...page/brands/brands-carousel/tetley_banner_strip_220x140.jpgTetley
http://tata.com/content/dam/tata/images/home-page/desktop/hover%20arrow.svgArrow
http://tata.com/conte...ds/brands-carousel/SVAutobiography_banner_strip_220x140.jpgRange Rover
http://tata.com/content/dam/tata/images/common/prev.svgArrow
http://tata.com/content/dam/tata/images/common/prevHover.svgArrow
http://tata.com/content/dam/tata/images/common/next.svgArrow
http://tata.com/content/dam/tata/images/common/nextHover.svgArrow
http://tata.com/content/dam/tata/images/footer/FB.svgFacebook
http://tata.com/content/dam/tata/images/footer/Linkedin.svglinkedIn
http://tata.com/content/dam/tata/images/footer/twitter_icon.svgtwitter
http://tata.com/content/dam/tata/images/footer/video.svgyouTube
http://tata.com/content/dam/tata/images/footer/Instagram.svgImage not found
http://tata.com/content/dam/tata/images/footer/ContactUs.svgmail
http://tata.com/etc/designs/tata/publish/assets/img/pages/nav/Tata_Logo2.svgsubscribe
https://www.facebook.com/tr?id=238256373777401&ev=PageView&noscript=1Facebook pixel image


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 2 2


Excellent! all stylesheets are kept in separate files.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://tata.com/etc/d.../common-empty-page.min.c96e2f80a8c99c9646ebce6fbfa73104.cssstylesheettext/css
http://tata.com/etc/d...ish/page/home-page.min.44e9869e3ce2e2d78b93494cf4f427ed.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
7 3 10


You have 7 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 3
Script URL Type
http://tata.com/etc/d...lish/page/home-page.min.a3cc94d557a06c1c45bf4a61c9928ad9.jstext/javascript
http://tata.com/etc.clientlibs/clientlibs/granite/jquery/granite/csrf.min.jstext/javascript
http://tata.com/etc/d...h/common-empty-page.min.d41d8cd98f00b204e9800998ecf8427e.jstext/javascript

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://tata.com/newsroomNewsroom


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
38
Fair Enough! number of root domains (38) linked to your site tata.com could be improved.

38
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 672
  Facebook Shares 1,586
  Facebook Comments 340
  Tweets 190
  LinkedIn 36

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/tatagroup
Twitter Accounthttps://twitter.com/TataCompanies
Google+ PageNot Found


Trustworthiness
93

Excellent! the website has a good Trustworthiness Score (93/100).

93
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
92 Excellent! the website has a good Child Safe Score (92/100).

92
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site tata.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
79,819th most visited website in the world.
9,631th most visited website in India  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (48 - eset.com, pampers.com, sce.com, pgeveryday.com, nycenet.edu, olweb.fr, wpp.com, nhm.ac.uk, spain.info, bosch.com, accor.com, jabra.com, sunweb.nl, emerson.com, tata.com, pantene.com, crimereports.com, cerner.com, michelin.co.jp, unwomen.org, keller.edu, elizawashere.nl, cosme-de.com, aacsb.edu, livephish.com, paketseo.com, crownmelbourne.com.au, dmg.com, eset.eu, kapowsoftware.com, dowagro.com, acu.ac.uk, ucern.com, prilosecotc.com, fsp-group.com.tw, wwf.org.au, hearst.com, pampers.ua, pampers.ca, ol.fr, wattsnz.co.nz, welivesecurity.com, hexa3d.io, globalfiling.com, ankaproducts.com, pantene.co.uk, bwi-hotels.com, alvarnet.com) hosted on the same server as tata.com (ip : 152.195.19.97).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 152.195.19.97) is located at United States  
the most site visitors come from India  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
23 years, 347 days old ( 1st registered on : 1996-10-15 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 16 days from today ( expires on : 2021-10-13 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
tata.com ( 8 characters )

Domain Registrar : Network Solutions, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-10-15 2020-07-01 2021-10-13
23 years, 347 days old 0 years, 87 days ago 1 year, 16 days from today
23 years, 347 days old


Domain Name Servers used by tata.com
DNS Name IP Address
ns11.hiya.digital185.136.96.66
ns12.hiya.digital185.136.97.66
ns13.hiya.digital185.136.98.66
ns14.hiya.digital185.136.99.66
ns15.hiya.digital109.201.133.111
ns16.hiya.digital209.58.140.85
ns17.hiya.digital54.36.26.145
ns18.hiya.digital185.206.180.104


You have a nice choice of domain name, which is of a right length (8 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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