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thedrum.com favicon thedrum.com

Excellent Practice32
Improvement Could be Made13
Critical Issues to Attend6
Jan 10, 2021 11:50 PM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Remove some of the text content and make the text to code ration to be within 15%-70%.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
  • Add more content and increase the size of your page, make it within 30k-150k bytes.
  • ...     35
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Detailed Reviews

Related Category
Most related categories of this website.

advertising   courses   marketing   media   social   startups   television   video  

Title
The Drum | Marketing, advertising, design and digital news

Words count: 8    Unique Words: 8    Length: 58 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
News for the marketing and media industries, with stories, job search resources, events listing, and features.

Words count: 16    Length: 110 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Drum | Marketing, advertising, design and digital ... www.thedrum.com/
News for the marketing and media industries, with stories, job search resources, events listing, and features.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advertising  agency  awards  brand  bull  capitol  case  clients  content  creative  customer  december  digital  drum  england  events  funding  health  industries  insights  january  jobs  latest  love  marketing  media  news  november  online  opinion  providing  public  publishing  record  remote  rsquo  takes  winning  works  year 

Top 20 Keywords
Total Terms Count: 987

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
january 27 2.74%
bull 25 2.53%
marketing 16 1.62%
drum 15 1.52%
news 13 1.32%
rsquo 12 1.22%
brand 11 1.11%
content 7 0.71%
works 7 0.71%
creative 7 0.71%
year 7 0.71%
media 7 0.71%
takes 6 0.61%
november 6 0.61%
december 5 0.51%
clients 5 0.51%
agency 5 0.51%
events 5 0.51%
advertising 5 0.51%
latest 4 0.41%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
017620001010081

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H2>

(17)
Sections
CUSTOMER EXPERIENCE
BRAND SAFETY
GAMING AND ENTERTAINMENT
SOCIAL MEDIA
CTV AND OTT
CUSTOMER RETENTION
DATA AND IDENTITY
PURPOSEFUL MARKETING
2021 is the year branded content will come into its own – here’s how CMOs can embrace it
Latest
Opinion
Video
Open Mic Opinion & Insights
Awards Case Studies
The Drum Network
Latest Creative Works in partnership with

<H3>

(62)
Trending:
Featured:
All Topics:
Start 2021 with fresh ideas and practical tips on...
Why entering awards will have prospective clients banging at your agency’s doors
Lessons from Fortune Oil's endorsement tangle
Inside USA TODAY's innovative storytelling strategy
Agile marketing: The move to quicker, more adaptable and responsive marketing
What Comes After Third-Party Cookies?
Shopify closes Trump stores as brands hit pause on social amid US Capitol storm
Reach bounces back from Covid-19 with record digital performance
Pepsi takes on the K-Pop wave with Blackpink
Why 35-year-old biscuits brand Julie’s rebranded in the middle of a global pandemic
Dance, like nobody’s watching: how Defected Records kept the party going
Shattering stereotypes in search to create a more inclusive world
Three commerce essentials brands can’t afford to get wrong in 2021
UK mobile gaming market grows 50% during pandemic
Facebook and Twitter block Trump following misinformation spree
The creative curse of Zoom? How remote working is taking a toll on adland talent
Today’s Office: Dark Horses’ Melissa Robertson on missing the intimacy of office work
What today’s virtual B2B event checklist looks like
2021 is the year branded content will come into its own – here’s how CMOs can embrace it
How businesses stayed in contact in a touch-averse world
Future of Media: Morning Brew review, Channel 4's 2020, funding capitol misinformation
The Capitol coup shows online harms are now real-world harms – are your ads funding them?
Is a new golden age of media auditing about to dawn?
With stores and salons closed, Coty puts a new face on innovation
What consumers and marketers can expect from 5G
'Don't go dark': Ex Apple and Pepsi exec John Sculley offers pandemic brand-building tips
Will Covid-19 force sustainability to take a back seat within marketing and live experience?
Bacardi & White Bear are spilling challenger brand secrets at an open access event
Dept kicks off 2021 with a trio of new clients
Consumers will be different in 2021- here's how to meet their needs
The big 4 predictions for mobile marketing in 2021
A look back at 2020 with Adstra CEO Rick Erwin
Three qualities of a memorable logo
Huda Beauty was 2020’s 'Share of Influence leader' for sponsored beauty content.
Award Winning Stories: how Tena smashed outdated taboos
How News UK protected and connected employees during lockdown
Why BT encouraged families to ‘Code a Cake’
How England & Wales Cricket made the sport seem less ‘Downton Abbey’ among 16-24 year olds
Petplan leveraged content to avoid competing on price
Award Winning Stories: how Bind Media, Hallam & iCrossing UK became top recommended agencies
How Gymshark leveraged Pinterest to provide inspiration during lockdown
Girls Who Code promoted offline activism with an online march
The luxury strategy: how to maintain brand value while driving online sales
2020: we got it mostly right
London Advertising is helping Britain get going again when we get out of lockdown
Agency of the future: beyond the five year plan
INVNT continues commitment to EMEA-based clients with new executive creative director
The 2020 marketing trends that will continue to matter this year
Woven Agency round off record-breaking 2020 with HonestBrew client win
No one cares about your brand, until…
MacmillanCancer Support: Whatever It Takes by AMV BBDO
Humans Have Roots Too by Love or Fear
Autotrader: Britain's Biggest Matchmaker by Karmarama
ITV: Britain Get Talking by Uncommon
Budweiser: Team Zero
Go Ahead: Go Easy On Yourself by TBWA London
Weetabix: Have You Had Yours?
Better Health by Public Health England
Problem Solved.
<B> (1)Start 2021
<I> (1)


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
0

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
the website does not have a RSS Feed.

Robots.txt
http://thedrum.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
http://thedrum.com/sitemap.xml Excellent! the website has a XML Sitemap to guide search engine crawlers for indexing its pages.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.56 seconds - 34.38 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
2.75 s 0.02 s 0.02 s 0.01 s 1.54 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
19 Kb (19,254 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
19 Kb (19,254 bytes) 9 Kb (9,217 bytes) 10 Kb (10,037 bytes) 91.83 %


The Text/HTML Code Ratio is a bit too high, it might be considered as spam by search engines.

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
4 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (e********@thedrum.com) was detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.thedrum.com/ and http://thedrum.com are resolved to the same url :https://www.thedrum.com/

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
349 9 358


Too many links (358), it may be considered as spam!

Internal Links (link to pages within this domain) - 349
URL Anchor Text
http://thedrum.com/manifestoRead our new manifesto
http://thedrum.com/#contentSkip to content
https://beat.thedrum.com/newsletterNewsletter
https://www.thedrum.com/subscribeSubscribe to The Drum Ink
https://www.thedrum.com/News The L...
https://www.thedrum.com/creative-worksCreative Works ...
https://www.thedrum.com/awardsAwards Pro...
https://www.thedrum.com/eventsEvents Hol...
https://www.thedrum.com/profileContributor Network ...
https://www.thedrum.com/jobsJobs Searc...
https://www.thedrum.com/networkNetwork Take ...
https://www.thedrum.com/researchResearch F...
https://www.thedrum.com/studiosStudios Cr...
http://thedrum.com/advertiseAdvertise
https://www.thedrum.com/about-usAbout
https://www.thedrum.com/contactContact
https://www.thedrum.com
https://sso.thedrum.comSign In
https://www.thedrum.comHome
https://www.thedrum.com/awardsAwards
https://www.thedrum.com/creative-worksCreative Works
https://www.thedrum.com/networkDrum Network
https://www.thedrum.com/open-micSelf-publish
https://www.thedrum.com/profileOpen Mic
https://www.thedrum.com/labsLabs
https://www.thedrum.com/solutionsSolutions
https://www.thedrum.com/calendarWhat's On
https://www.thedrum.com/productsShop
https://www.thedrum.com/jobsJobs
https://www.thedrum.com/membershipSubscribe
http://thedrum.com/
https://www.thedrum.comProblem solved.
http://thedrum.com/dashboardThe Drum Plus
https://www.thedrum.com/latestNews
http://thedrum.com/topics/depthIn Depth
https://www.thedrum.com/digital-summitDigital Summit
http://thedrum.com/opinionOpinion
http://thedrum.com/topics/award-winning-case-studiesAwards Case Studies
http://thedrum.com/topics/webinarWebinars
http://thedrum.com/#Topics
http://www.thedrum.com/topics/business-moveBusiness On The Move
http://www.thedrum.com/topics/lushLush
http://www.thedrum.com/topics/womens-footballWomen's Football
http://www.thedrum.com/topics/brand-safetyBrand Safety
http://www.thedrum.com/topics/amazonAmazon
http://www.thedrum.com/topics/wppWPP
http://www.thedrum.com/topics/sports-marketingSports Marketing
http://www.thedrum.com/topics/people-movePeople On The Move
http://www.thedrum.com/topics/machine-learningMachine Learning
http://www.thedrum.com/topics/the-drum-roses-awardsThe Drum Roses Awards
http://www.thedrum.com/topics/predictionsPredictions
http://www.thedrum.com/topics/the-outsidersThe Outsiders
http://www.thedrum.com/topics/the-drum-armsThe Drum Arms
http://www.thedrum.com/topics/tomorrow-is-too-lateTomorrow Is Too Late
http://www.thedrum.com/topics/brands-motionBrands In Motion
http://www.thedrum.com/topics/wfa-global-marketer-the-yearWFA Global Marketer Of The Yea...
http://www.thedrum.com/topics/thebd100The BD100
http://www.thedrum.com/topics/pitch-perfectPitch Perfect
http://www.thedrum.com/topics/the-dadi-awardsThe DADI Awards
http://www.thedrum.com/topics/industry-insightsIndustry Insights
http://www.thedrum.com/topics/people-movePeople On The Move
http://www.thedrum.com/topics/advertising-weekAdvertising Week
http://www.thedrum.com/topics/the-drum-b2b-hubThe Drum B2B Hub
http://www.thedrum.com/topics/customer-experienceCustomer Experience
http://www.thedrum.com/topics/programmaticProgrammatic
http://www.thedrum.com/topics/addressable-tvAddressable TV
http://www.thedrum.com/topics/youtube-reviewYouTube: Re:View
http://thedrum.com/topics/ad-the-dayAd of the Day
http://thedrum.com/topics/ad-techAd Tech
http://thedrum.com/topics/adidasAdidas
http://thedrum.com/advertisingAdvertising
http://thedrum.com/topics/affiliate-marketingAffiliate Marketing
http://thedrum.com/agencyAgency News
http://thedrum.com/topics/airbnbAirbnb
http://thedrum.com/topics/amazonAmazon
http://thedrum.com/topics/artificial-intelligenceArtificial Intelligence
http://thedrum.com/topics/asdaAsda
http://thedrum.com/topics/augmented-realityAugmented Reality
http://thedrum.com/topics/b2bB2B
http://thedrum.com/topics/ben-jerrysBen & Jerrys
http://thedrum.com/topics/beyond-the-briefBeyond the Brief
http://thedrum.com/topics/blockchainBlockchain
http://thedrum.com/topics/brand-loveBrand Love
http://thedrum.com/brandBrand News
http://thedrum.com/topics/brand-safetyBrand Saftey
http://thedrum.com/topics/branded-contentBranded Content
http://thedrum.com/topics/brandingBranding
http://thedrum.com/topics/business-moveBusiness Move
http://thedrum.com/topics/cesCES
http://thedrum.com/topics/chatbotsChatbots
http://thedrum.com/topics/chinese-new-yearChinese New Year
http://thedrum.com/topics/christmasChristmas
http://thedrum.com/topics/content-marketingContent Marketing
http://thedrum.com/creativeCreative
http://thedrum.com/topics/creative-citiesCreative Cities
http://thedrum.com/topics/creative-directors-choiceCreative Directors Choice
http://thedrum.com/topics/dataData
http://thedrum.com/digitalDigital
http://thedrum.com/topics/digital-advertisingDigital Advertising
http://thedrum.com/topics/diversityDiversity
...

External Links (link to pages on other websites) - 9
URL Anchor Text
https://www.recommendedagencies.comRecommends ...
https://www.recommendedagencies.com/Find an Agency
https://twitter.com/thedrum
https://www.facebook.com/thedrumpage
https://www.linkedin.com/company/thedrum
https://www.youtube.com/user/TheDrumReel
https://uk.pinterest.com/thedrum/
https://www.instagram.com/thedrummag/
https://www.recommendedagencies.comThe Drum Recommends

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
30 16 14


14 images do not have Alt values.

Image URL - 30
URL ALT Text
https://www.thedrum.com/assets/images/logo/drum-logo-grey.png
https://www.thedrum.com/assets/images/company/icon-newsletter.svg
https://www.thedrum.com/assets/images/company/icon-subscribe.svg
https://www.thedrum.com/assets/images/logo/logo-thedrum-mobile.svg
https://www.thedrum.com/assets/images/logo/logo-thedrum-mobile.svg
https://www.thedrum.com/assets/images/logo/logo-thedrum-mobile.svg
https://www.thedrum.com/assets/images/logo/logo-thedrum-mobile.svg
https://www.thedrum.com/assets/images/logo/logo-thedrum-mobile.svg
https://www.thedrum.com/assets/images/logo/logo-thedrum-mobile.svg
https://www.thedrum.com/assets/images/logo/logo-thedrum-mobile.svg
https://www.thedrum.com/assets/images/logo/logo-thedrum-mobile.svg
https://www.thedrum.com/assets/images/logo/logo-thedrum-mobile.svg
https://www.thedrum.com/assets/images/logo/logo-thedrum-mobile.svg
https://www.thedrum.com/assets/images/icons/crown-small.png
http://thedrum.com/assets/images/logo/logo-thedrum-desktop.pngThe Drum
http://thedrum.com/assets/images/logo/logo-thedrum-mobile.pngThe Drum
http://thedrum.com/assets/images/festival/predictions/predictions_logo.svgBanner Logo
http://thedrum.com/assets/images/festival/predictions/topic_bg.svgBanner BG
http://thedrum.com/assets/images/festival/predictions/header_bg/frame_3.pngBanner BG
http://thedrum.com/assets/images/logo/drum-logo-manifesto.svgTheDrum
http://thedrum.com/assets/images/logo/drum-logo-manifesto.svgTheDrum
http://thedrum.com/assets/images/logo/drum-logo-manifesto.svgTheDrum
http://thedrum.com/assets/images/logo/Spotify_Logo_RGB_Black.pngSpotify Logo
https://www.thedrum.com/assets/images/social/icons/icon-twitter-white.svgThe Drum Twitter
https://www.thedrum.com/assets/images/social/icons/icon-facebook-white.svgThe Drum Facebook
https://www.thedrum.com/assets/images/social/icons/icon-linkedin-white.svgThe Drum Linkedin
https://www.thedrum.com/assets/images/social/icons/icon-youtube-white.svgThe Drum Youtube
https://www.thedrum.com/assets/images/social/icons/icon-pinterest-white.svgThe Drum Pinterest
https://www.thedrum.com/assets/images/social/icons/icon-instagram-white.svgThe Drum Instagram
https://www.thedrum.com/assets/images/social/icons/icon-rss-white.svgThe Drum RSS


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
1 2 3


You have 1 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 2
Stylesheet URL rel type
http://thedrum.com/assets/prod/css/styles_e0c8d8a7de3104ed963a35a47a5362ab.cssstylesheet
https://cdn.bibblio.org/rcm/4.1/bib-related-content.min.cssstylesheettext/css

Script
Scripts Block In Same Page Links to External Script Files Total
16 5 21


Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type
http://thedrum.com/assets/js/blockadblock.js
http://thedrum.com/assets/prod/js/core_d2a3d95ab056009e07bb.js
http://thedrum.com/bundles/thedrumdfp/js/dfp.js

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
https://beat.thedrum.com/newsletterNewsletter


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
No

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

6
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
141
Excellent! You do have a lot of root domains (141) linked to your site thedrum.com.

141
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 139
  Facebook Shares 214
  Facebook Comments 37
  Tweets 0
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/thedrumpage
Twitter Accounthttps://twitter.com/thedrum
Google+ PageNot Found


Trustworthiness
81

Excellent! the website has a good Trustworthiness Score (81/100).

81
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
95 Excellent! the website has a good Child Safe Score (95/100).

95
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site thedrum.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
12,436th most visited website in the world.
7,227th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain thedrum.com is the only one hosted on the server (ip : 143.204.147.60).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 143.204.147.60) is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
19 years, 1 day old ( 1st registered on : 2002-01-18 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 363 days from today ( expires on : 2023-01-18 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
thedrum.com ( 11 characters )

Domain Registrar : Network Solutions, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2002-01-18 2002-01-18 2023-01-18
19 years, 1 day old 19 years, 1 day ago 1 year, 363 days from today
19 years, 1 day old


Domain Name Servers used by thedrum.com
DNS Name IP Address
ns-1230.awsdns-25.org205.251.196.206
ns-1544.awsdns-01.co.uk205.251.198.8
ns-330.awsdns-41.com205.251.193.74
ns-571.awsdns-07.net205.251.194.59


You have a nice choice of domain name, which is of a right length (11 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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