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Excellent Practice32
Improvement Could be Made10
Critical Issues to Attend9
Aug 10, 2022 09:36 AM

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Recommended Actions

  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • Create RSS feed for your site.
  • ...     38
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Detailed Reviews

Related Category
Most related categories of this website.

advertising   art   courses   marketing   media   museum   social   software  

The Drum US | Marketing, Advertising, Design And Digital News

Words count: 9    Unique Words: 9    Length: 61 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
News for the marketing and media industries, with stories, job search resources, events listing, and features.

Words count: 16    Length: 110 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Drum US | Marketing, Advertising, Design And ...
News for the marketing and media industries, with stories, job search resources, events listing, and features.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

ads  advertising  agency  awards  brand  business  celebrate  coming  content  create  creative  day  digital  drum  exclusive  gap  higher  hurt  industry  london  lsquo  mark  marketing  media  member  mic  modern  network  open  opinion  promoted  proof  rating  recession  rsquo  shop  sports  studies  vote  works 

Top 20 Keywords
Total Terms Count: 915

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 28 3.06%
drum 20 2.19%
opinion 13 1.42%
creative 11 1.20%
network 11 1.20%
rating 11 1.20%
marketing 10 1.09%
agency 10 1.09%
awards 9 0.98%
vote 8 0.87%
recession 8 0.87%
lsquo 8 0.87%
member 7 0.77%
brand 7 0.77%
exclusive 7 0.77%
business 6 0.66%
works 6 0.66%
advertising 5 0.55%
modern 5 0.55%
day 5 0.55%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Higher interest rates are coming: here’s how they hurt ad agencies, clients and M&A
Awards Case Studies
Member Exclusives
Latest Creative Works in partnership with Adobe
Open Mic Opinion & Insights
The Drum Network


Ryan Reynolds debuts Hims ED ad that’s ‘not about Rob McElhenney’ on Jimmy Kimmel
B2B buyers are more ‘woke’ than typical American consumers, study finds
Liquid Death promotes Indianapolis Colts ‘water boy’ to hydration god
Ads of the Week: 3D Pokémon take over Tokyo and Ford drops a horror film
Why a recession is the time to double down on brand
Dick’s Sporting Goods ad features couple in doppelganger dance-off
Planters nuts offer mullet makeovers to fans willing to face the chop
O2 burnishes its roaming credentials with luxury airport lounge
Higher interest rates are coming: here’s how they hurt ad agencies, clients and M&A
Ad of the Day: Harry Potter books get an artistic revamp to mark 25th anniversary
‘There isn’t always an RFP that defines us’: VMLY&R chief details growth strategies
To celebrate Lego’s 90th birthday, here’s 5 of its best ads
ASA warns Pretty Little Thing not to sexualize teen models after Alabama Barker ads
Subaru bottles the heat of its BRZ sports car with a new branded hot sauce and Snap game
From concerts to virtual dispensaries: how web3 could revolutionize the cannabis industry
‘Saying no can be more important than yes’: how Rocketmill expanded with no burnout
The Drum Awards Grand Prix round-up: all the 2022 golden gongs so far
Unapologetically creative: The Chip Shop Awards 2022 winners revealed
Scottish Design Awards marks 25 years with BRC Imagination Arts, Pim-Pam & Form Digital
How McDonald’s fooled a nation with ‘Three Fries’ and drove app downloads
How Pantene put the visually impaired community at the heart of its content
How Zerotrillion and Alessia Cara revitalized Niagara Falls’ tourism industry
Higher interest rates are coming: here’s how they hurt ad agencies, clients and M&A
Soon, 50% of TBWA APAC’s revenue will come from stuff it wasn’t doing two years ago
‘Confidence is high’: Stagwell’s Mark Penn shrugs off economic woes
After the Covid-era boom, how recession-proof are specialist healthcare agencies?
Queens on the edge by 303 MullenLowe
Talented Ladies Club: #PayFair by Truant London
The Association for the Promotion of Child Safety: Heavy Silence by Havas
Gap: Yeezy Gap Engineered by Balenciaga by Gap
For The Stay by TBWA\Chiat\Day New York
Amazon: That Reading Feeling Awaits by Droga5 London
ITV: The Break Through by Uncommon
Beefeater Gin: The Spirit of London: Next Wave by McCann
How to think customer first as you recession-proof your marketing strategy
How to target your audience without third party cookie data
The secret to surviving a recession? Keep advertising – here’s how
Trust is the magic ingredient for strong business relationships - here's how to create it
Brand licensing: A recession-proof marketing tool hiding in plain sight
How playable experiences improve customer engagement and retention
Research highlights similarities between US and UK social media users’ behaviors
How brands can create meaningful connections with consumers during a cost-of-living crisis
Think simple, win big: 3 tips for managing a product portfolio in an era of uncertainty
Stop arguing about Malcolm Gladwell’s home working comments. We’re all missing the poi...
GA4: how to get ready for the next generation of Google Analytics
Don’t fight, but rethink the in-housing hype
How modern brands grow: evolving into a new space
The state of B2B creativity: calling all creative leaders
Five new features in Google Maps you need to know about
Tips for creating an Instagram advertising plan
Why a recession is the time to double down on brand
Creative agencies are devolving into one-stunt shops
Warner Bros Discovery ‘wrong’ to merge HBO Max and Discovery+
How brands can authentically leverage BeReal
How to find (and keep) new business in the face of a recession
The human behind the data: how to create meaningful connections through a modern CRM
Recession-proof your ad spend with these 3 tips


Problem Solved.
<I> (1)

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-gb Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.37 seconds - 51.03 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
2.70 s 0.02 s 0.02 s 0.01 s 1.51 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
19 Kb (18,880 bytes)

The page is a bit too small, it may not have enough relevant content to rank well!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
19 Kb (18,880 bytes) 7 Kb (6,684 bytes) 12 Kb (12,196 bytes) 54.80 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
4 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
1 Email Address (e******** was detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
197 6 203

Too many links (203), it may be considered as spam!

Internal Links (link to pages within this domain) - 197
URL Anchor Text to content interest rates are comi... Business Marketing nuts offer mullet mak... of the Day: Harry Potter bo... Marketing celebrate Lego’s 90th birth... Latest Marketing Business & Wellbeing Transformation of TV works Reynolds debuts Hims ED a... Marketing buyers are more ‘woke’ tha... Marketing Death promotes Indianap... of the Week: 3D Pokémon ta... a recession is the time to...’s Sporting Goods ad featu... endorsement nuts offer mullet mak... burnishes its roaming crede... Exclusive interest rates are comi... of the Day of the Day: Harry Potter bo... Drum Agency Business Award...‘There isn’t always an RFP tha... celebrate Lego’s 90th birth... warns Pretty Little Thing ... works bottles the heat of its... concerts to virtual dispe... Awards Case Studies Case Studies Business‘Saying no can be more importa... Drum Awards Drum Awards Grand Prix rou... Drum Chip Shop Awards creative: The... Scottish Design Awards Design Awards marks 2...'s McDonald’s fooled a nation... Pantene put the visually i... Zerotrillion and Alessia C... Member Exclusives Exclusives Exclusive interest rates are comi... Exclusive, 50% of TBWA APAC’s reven... Exclusive results‘Confidence is high’: Stagwell... Exclusive

External Links (link to pages on other websites) - 6
URL Anchor Text

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
71 55 16

16 images do not have Alt values.

Image URL - 71
URL ALT Text,edges&auto=formatBank of England,edges&auto=formatPlanters,edges&auto=formatHP1,edges&auto=formatLego-Beautiful2,edges&auto=formatWoman helping man play pool,edges&auto=formatPOC woman empowering other wom...,edges&auto=formattravis poulson running across ...,edges&auto=formatPokemon2,edges&auto=formatMarketing lessons from recessi...,edges&auto=formatDicks Sporting Goods,edges&auto=formatPlanters,edges&auto=formatO2,edges&auto=formatBank of England,edges&auto=formatHP1,edges&auto=formatMLY&R won Network Agency of th...,edges&auto=formatLego-Beautiful2,edges&auto=formatPretty Little Things,edges&auto=formatMan looking amazed,edges&auto=formatImage,edges&auto=formatRocketmill,edges&auto=formatGP roses,edges&auto=formatchip shop winners,edges&auto=formatJohnnie Walker,edges&auto=formatMcDonalds 3 fries,edges&auto=formatPantene RNIB,edges&auto=formatAlessia Cara,edges&auto=formatBank of England,edges&auto=formatA still from TBWA\Bolt's CNY c...,edges&auto=formatMark Penn,edges&auto=formatA selection of medicines and p...,edges&auto=format,edges&auto=format,edges&auto=format,edges&auto=format,edges&auto=format,edges&auto=format,edges&auto=format,edges&auto=format,edges&auto=format,edges&auto=format,edges&auto=format,edges&auto=format,edges&auto=format,edges&auto=format,edges&auto=format,edges&auto=format,edges&auto=formatfrog consider how inflation co...,edges&auto=formatBECG question whether WFH cult...,edges&auto=formatRawnet on how marketers can em...,edges&auto=formatfrog weighs in on whether taki...,edges&auto=formatfrog look at the evolution of ...,edges&auto=formatTransmission look at the evolu...,edges&auto=formatVertical Leap on how to make t...,edges&auto=formatThe Good Marketer on optimizin...,edges&auto=formatMarketing lessons from recessi...,edges&auto=formatHand holding compass in cold e...,edges&auto=formatHBO Max and Discovery+ folded ...,edges&auto=formatpeople looking at their phones,edges&auto=formatA tower viewer in front of a h...,edges&auto=formatHuman silhouette behind data,edges&auto=formatPiggy bank collage Us On Twitter Us On Facebook Us On LinkedIn Us On Instagram Us On Youtube

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
1 4 5

Too many (4) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 4
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
15 6 21

Too many (6) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 6
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page nuts offer mullet mak...

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Your site is not listed in the DMOZ Open Directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (141) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has a fair social media engagement, which can be improved though.

  Facebook Likes 139
  Facebook Shares 214
  Facebook Comments 37
  Tweets 0
  LinkedIn 0

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (81/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
95 Excellent! the website has a good Child Safe Score (95/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
27,893th most visited website in the world.
16,441th most visited website in United States  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United States  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
20 years, 204 days old ( 1st registered on : 2002-01-18 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
9 years, 160 days from today ( expires on : 2032-01-18 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain is not expiring too soon.

Domain Info ( 11 characters )

Domain Registrar : Network Solutions, LLC

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2002-01-18 2022-01-18 2032-01-18
20 years, 204 days old 0 years, 204 days ago 9 years, 160 days from today
20 years, 204 days old

Domain Name Servers used by
DNS Name IP Address

You have a nice choice of domain name, which is of a right length (11 characters).

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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