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Excellent Practice33
Improvement Could be Made7
Critical Issues to Attend12
Feb 22, 2024 12:43 AM

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Recommended Actions

  • Set meta keywords.
  • Reduce the number of H1 tags, only use one to include the most important keywords.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Move the 85 inline css components to an external style sheet file.
  • Reduce number of links to other pages.
  • Reduce the number of domains hosted on the same server of your site
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • ...     39
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

courses   directory   dog   museum   pictures   stories   television   video  

North East News, Sport, Business, Events - The Northern Echo

Words count: 9    Unique Words: 9    Length: 60 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
The Northern Echo: North East news, sport and business for Darlington, County Durham, Middlesbrough, North Yorkshire, Bishop Auckland, Tyne & Wear.

Words count: 20    Length: 147 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
North East News, Sport, Business, Events - The Northern ...
The Northern Echo: North East news, sport and business for Darlington, County Durham, Middlesbrough, North Yorkshire, Bishop Auckland, Tyne & Wear.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

announcements  articles  business  businessiq  cars  close  contact  council  county  court  darlington  drug  durham  east  echo  events  fined  homes  hour  jobs  local  memories  middlesbrough  news  newsletters  north  northern  office  police  pound  revealed  rsquo  sale  sport  stores  teesside  town  united  weather  yorkshire 

Top 20 Keywords
Total Terms Count: 1,185

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
durham 16 1.35%
local 16 1.35%
north 15 1.27%
county 15 1.27%
business 15 1.27%
echo 14 1.18%
darlington 13 1.10%
news 12 1.01%
east 10 0.84%
northern 9 0.76%
sport 8 0.68%
events 8 0.68%
yorkshire 7 0.59%
homes 7 0.59%
middlesbrough 6 0.51%
newsletters 6 0.51%
contact 6 0.51%
teesside 6 0.51%
town 6 0.51%
pound 6 0.51%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Top Stories


Our Journalists
National Sport
Find Local Events
Echo Memories
Culture & Lifestyle
National News


What's On
Investigation launched after drug dealer stickers appear around Darlington
Drug addict threatened police officer with shard of glass to avoid arrest
REVEALED: 14 North East and Yorkshire businesses fined for employing illegal workers
How you can prevent and raise awareness of the serious danger of stalking
Arsonist set fire to moped close to County Durham home before attacking householder
LIVE: Darlington and Durham traffic, travel and Met Office weather
Mild and cloudy- Hour-by-hour Met Office weather forecast today
Your next role? 435 jobs available in Aldi stores across County Durham
Darlington residents left struggling as gas and electric top-up machine breaks
'Caring' County Durham teen looks after brother who has a muscle wasting condition
Council to recruit the public to deliver 'positive change' in County Durham
Police found near industrial scale cannabis farm in end terrace house in Ferryhill
County Durham boxing coach cleared of attempted murder after co-accused admits guilt
International sporting event expected to bring £2m to region has new host town
NAMED AND SHAMED: 7 train fare dodgers fined 50 TIMES original ticket fee
Car parking charges to be introduced at these County Durham coastal sites
Footage of moment drug dealers are caught as they try to throw crack cocaine away
Police to educate children in County Durham and Darlington on stalking dangers
Middlesbrough FC suspends two fans following alleged racist incident
For sale: Darlington town centre building for £175,000 with 250 years of stories
How Jeremy Hunt could help fix mortgages and savings challenges facing millions
REVEALED: 14 North East and Yorkshire businesses fined for employing illegal workers
Expect the unexpected under Mike Dodds, who faces interesting Sunderland striker call
Middlesbrough's 'special' loanee has wowed Michael Carrick despite major setback
Sir Jim Ratcliffe's 'absurd' Dan Ashworth claim as Newcastle & Man Utd 'have words'
Middlesbrough season ticket update & matchday price change after 'open & frank' talks
Double fitness boost for Newcastle United ahead of Arsenal trip
Will Still makes revealing admission amid Sunderland manager links
Steve Watson considering transfer options after Darlington injury blow
England draft in Ollie Robinson and Shoaib Bashir for fourth Test against India
REVEALED: 14 North East and Yorkshire businesses fined for employing illegal workers
ECHO MEMORIES For sale: Darlington town centre building for £175,000 with 250 years of stories
Young Durham athletes pushed themselves to the limit five years ago
Road at Teesside International Airport named after Second World War hero
Looking back to when The Prince of Wales came to officially name Tornado
ECHO MEMORIES The daring lives of Sillo, Elpsa and Cerissa on the high wire in a Victorian circus
Looking back at former County Durham orphanage as demolition goes ahead
Tesco announces major change coming to stores for Clubcard shoppers
At least 14 dead after collapse in Venezuelan gold mine
Rolls-Royce cost-cutting overhaul ‘well under way’ as it swings to £2.4bn profit
Privately owned spacecraft aims to make moon landing history
Four people rescued after fishing boat sinks
Lloyds reports bumper profits but sets aside £450m for FCA car finance probe
Campaigners ‘name and shame’ firms over junk food portfolios
Kayaker, 17, rescued after two hours in water
follow us


Thanasi Kokkinakis defeats Britain’s Dan Evans at Los Cabos Open
On this day in 2020: Tyson Fury dismantles Deontay Wilder in Las Vegas
This is their Barcelona – Jurgen Klopp compares Luton comeback to famous victory
Sir Jim Ratcliffe outlines plans for success and glamour at Manchester United
Your next role? 435 jobs available in Aldi stores across County Durham
Images show designer shop park progress that will see Adidas, Hugo Boss and more
Primark prepares for summer opening at Teesside Park store as latest plans approved
What a line-up! ALL the businesses who are finalists in the 2024 BUSINESSiQ Awards
How Jeremy Hunt could help fix mortgages and savings challenges facing millions
North East business leaders to meet as Budget sets out route to election
Sugababes to perform headline outdoor gig in York
'Flavoursome' independent York chicken restaurant wins at Deliveroo Awards 2024
New bubble tea van business opens at County Durham shopping centre - take a look
Tributes paid as The Office’s Ewen MacIntosh dies in Darlington care home
Primark prepares for summer opening at Teesside Park store as latest plans approved
County Durham pub makes plea for new owners as it remains closed to punters
Modal headline
<I> (12)Close
<STRONG> (5)Piano meter debugger
80% less
local businesses
local services
local community

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.79 seconds - 65.57 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
7.40 s 0.06 s 0.05 s 0.01 s 4.14 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
52 Kb (51,798 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
52 Kb (51,798 bytes) 9 Kb (8,959 bytes) 43 Kb (42,839 bytes) 20.91 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
85 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
2 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
IP address of the site is forwarded to, instead of to its domain name site

URL Rewrite
Excellent! your urls are clean.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 8 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
314 17 331

Too many links (331), it may be considered as spam!

Internal Links (link to pages within this domain) - 314
URL Anchor Text An Ad listings info us An Ad listings info us Edition in Durham Yorkshire Town UP NORTH EAST Town up North News United FC AFC United FC Echo 150th Anniversar... News Up North East Pack's On Events Out Notices Memoriam notices announcements & Events Club Edition An Ad listings info us's On

External Links (link to pages on other websites) - 17
URL Anchor Text Policy & Conditions Terms printing and Mart of Advertising Policy Statement Sales Northern Echo Northern Echo Teesside Northern Echo Northern Echo our reporters IPSO here Media Group Ltd

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
90 80 10

10 images do not have Alt values.

Image URL - 90
URL ALT Text Northern Echo stickers can be found acro... drug addict Lee Smi... drug addict Lee Smi... total of 14 North East/Yorks... total of 14 North East/Yorks... Allen PCC and Clive Ruggle... Allen PCC and Clive Ruggle... Patrick Campbell jail... Patrick Campbell jail... Darlington and Durham tr... Darlington and Durham tr... and cloudy- Hour-by-hour ... and cloudy- Hour-by-hour ... workers workers Thompson, post office ... Thompson, post office ... schoolboy William J... schoolboy William J... County Council. County Council. national Emiliano Lam... national Emiliano Lam... coach cleared of attemp... coach cleared of attemp... internationally recognised... internationally recognised... seven appeared at Teesside... seven appeared at Teesside... parking charges will be in... parking charges will be in... dealers Michelle Fox and ... dealers Michelle Fox and ... Allen PCC and Clive Ruggle... Allen PCC and Clive Ruggle... fans have been suspended f... fans have been suspended f... Sunday in Bondgate, D... Brown of Darlington Buil... total of 14 North East/Yorks...'s interim head coac...'s Lewis O'Brien Ashworth's Riverside Stad... United striker Alexa...'s Stadium of Light boss Steve Watson Robinson is set for his ... Thanasi Kokkinakis ... Fury beat Deontay Wilder... Klopp hailed Liverpool’... Jim Ratcliffe has outlined... total of 14 North East/Yorks... workers Corner Designer Village's latest planning appl... will be in the spotlight t... Brown of Darlington Buil... is in store for the North... Sunday in Bondgate, D... champion Catherine Pot... Mynarski sign goes up outside the D... Excelsior in Darlington 15... Peter's School, Gainford announces major change c... Sugababes for one of the best ch... Empire bubble tea comes t... MacIntosh's latest planning appl... Station, which is located ... Yorvis Hernandez gets me... Rolls-Royce has s... Machines’ Odysseus s... fishing vessel crew swam t... Banking Group has revea... analysed 241 packa... Kyle RNLI lifeboat went to...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
1 5 6

Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type,400,500,600,700stylesheet;600;700&display=swapstylesheet

Scripts Block In Same Page Links to External Script Files Total
44 20 64

Too many (20) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 20
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page Policy

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
5 Excellent! the website has a high page rank (5/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (57) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 316
  Facebook Shares 540
  Facebook Comments 352
  Tweets 0
  LinkedIn 15

Social Media Integration
Excellent! your site is well integrated with social media networks.

Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (81/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
79 Excellent! the website has a good Child Safe Score (79/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
69,418th most visited website in the world.
2,416th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Too Bad! You have too many domains (134 -,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United Kingdom  
the most site visitors come from United Kingdom  

Excellent! your server is located close to most of your site visitors.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
19 years, 227 days old ( 1st registered on : 2004-07-09 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 137 days from today ( expires on : 2024-07-09 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 21 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
2004-07-09 2004-07-09 2024-07-09
19 years, 227 days old 19 years, 227 days ago 0 years, 137 days from today
19 years, 227 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 137 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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