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thestar.com favicon thestar.com

Excellent Practice33
Improvement Could be Made11
Critical Issues to Attend7
Jul 3, 2020 01:43 AM

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Recommended Actions

  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 44 inline css components to an external style sheet file.
  • Remove the 8 plain text email addresses from your page.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • Edit the .htaccess file and keep the redirection of your page to the minium (0 or 1).
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • ...     28
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Detailed Reviews

Related Category
Most related categories of this website.

careers   culture   dog   fashion   lifestyle   people   television   video  

Title
thestar.com | The Star | Canada's largest daily

Words count: 7    Unique Words: 7    Length: 47 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

Tips:
1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description
thestar.com is Canada's largest online news site. From national coverage and issues to local headlines and stories across the country, the Star is your home for Canadian news and perspectives. Stay current with sports, business, entertainment stories and more at thestar.com.

Words count: 43    Length: 275 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]


The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

Tips:
1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
thestar.com | The Star | Canada's largest daily www.thestar.com/
thestar.com is Canada's largest online news site. From national coverage and issues to local headlines and stories across the country, the Star is your ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

Tips:
1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords
thestar.com, the toronto star newspaper, the toronto star, world, sports news, GTA, Toronto, Canada

Words count: 15    Length: 99 characters    keyword phrases count : 8

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:50% (4/8)
world 0   (0%)
gta 0   (0%)
toronto 0   (0%)
canada 0   (0%)
2 words:25% (2/8)
thestar.com 0   (0%)
sports news 0   (0%)
3 words:13% (1/8)
the toronto star 0   (0%)
4 words:13% (1/8)
the toronto star newspaper 0   (0%)


Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

Tips:
1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

canada  canada's  canadians  city  coronavirus  covid  current  daily  days  digital  distancing  experts  facing  finally  gta  health  hrs  issues  largest  live  lsquo  mandatory  mask  news  newspapers  online  ontario  open  rsquo  sales  school  sports  star  stories  thestar  time  toronto  ttc  turning  workers 

Top 20 Keywords
Total Terms Count: 1,070

It is nice! the word density is quite ok.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
hrs 36 3.36%
rsquo 31 2.90%
days 14 1.31%
covid 13 1.21%
toronto 13 1.21%
news 12 1.12%
star 11 1.03%
canada 8 0.75%
lsquo 7 0.65%
thestar 6 0.56%
time 6 0.56%
mask 6 0.56%
experts 4 0.37%
newspapers 4 0.37%
sports 4 0.37%
school 3 0.28%
canadians 3 0.28%
live 3 0.28%
coronavirus 3 0.28%
ontario 3 0.28%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.


Tips:
1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.
Highlight
<H1><H2><H3><H4><H5><H6><B><U><I><EM><STRONG>Total
11465000002700107

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)

<H1>

(1)
Latest News Headlines

<H2>

(14)
Editor's Picks
Opinion
COVID-19 news and resources
Business
Canada
Politics
World
Life
Sports
Entertainment
Fashion and Beauty
Real Estate
Autos

<H3>

(65)
‘They are buying everything’: Cottage sales surge by as much as 25 per cent as Torontonians flee the city
Airlines have ended social distancing on flights — health experts say that’s ‘wildly inappropriate’ and could lead to second wave
Canadian Forces Ranger from Manitoba arrested roaming grounds of Trudeau’s residence with a weapon
Canada’s migrant workers have been facing an uphill battle for a long time. COVID-19 has made it worse
COVID-19 turned the workforce on its head. Why these Canadians are now looking to switch careers entirely
Can an ad boycott change Facebook? It's complicated
Today’s coronavirus news: Ontario’s regional health units are reporting 154 new cases, of which 121 were in Toronto, Peel and York; new infections are down sharply, even in these regions
Click here for the COVID-19 hub: All the latest news from the GTA, Canada and world
Jeffrey Epstein associate Ghislaine Maxwell arrested
With all due respect, when will the Nathan Phillips Square protesters finally fold their tents?
First, the NHL. Now, the Blue Jays. Toronto is about to become a coronavirus petri dish for pro sports
Has Teflon Trump finally met his match with COVID-19?
Air Canada cuts are proof it’s time for reregulation
Toronto pushes for quarantine centres for those in overcrowded housing who test positive for COVID-19
More riders, less distancing and a $195 fine for no mask: The TTC’s next recovery phase starts Thursday
Citing provincial advice, Metrolinx won’t make masks mandatory on GO Transit despite new city rules
Musical Moment: Hear TSO Associate Principal Clarinet and E-flat Clarinet Eric Abramovitz
Live concerts are coming back to downtown Toronto
Masks are now mandatory. Here’s some tips for how to deal with that
Oakville man detained in Egypt reunited with family
Aunty Lucy’s shuts down after popular Parkdale burger joint gets into rent dispute
Four charts that show the current state of COVID-19 in Ontario
Will Canada see a second wave of COVID-19? This is what other countries are seeing
Toronto’s COVID-19 divide: The city’s northwest corner has been ‘failed by the system’
Without training and EI updates, many on CERB program will remain unemployed for a ‘long time’
Should you do it? Toronto experts rank 29 once-mundane activities by their COVID-19 risk
The lives they lived: Remembering the Canadians lost to COVID-19
David Olive: When vaccines are discovered, how do they reach everybody?
Big Three gain market share while auto sales down but rebounded in June
Postmedia workers at Toronto printing plant officially unionized by CMG
As Atlantic Canada begins its travel bubble, are visitors really welcome?
Canada’s allies take aim at China’s Hong Kong law. What will Ottawa do?
Supreme Court dismisses Indigenous appeal of Trans Mountain pipeline approval
‘You can be part of the solution’: Loved ones of slain Métis hunters urge mayors to confront racism
They were denied tests in the early days of COVID-19. Four months later, they’re still sick and begging for help
Headless sea lions are turning up on B.C. shores. Here are some possible reasons why
Doug Ford says federal snag is delaying the COVID-19 smartphone app
Ontario is starting to collect race-based COVID-19 data. Some worry it could do more harm than good
What high school in Ontario could look like this fall: One credit at a time, for five weeks. ‘Almost like summer school’
US victims of FARC rebels win claim to Venezuelan’s fortune
Japan seeks extradition of Americans accused in Ghosn escape
Activist leaves Hong Kong after new law to advocate abroad
Texas governor issues mask order to fight coronavirus
Inspired by The Goonies, this armchair treasure hunter says it’s all about the chase
The radical quilting of Rosie Lee Tompkins
Think your pet needs CBD oil? Ask your veterinarian first
Chicago might host 2nd NBA bubble for the eight noncontending teams, report says
Ontario Sport Minister says no CFL-specific financial aid on table
Terence Davis spent the season earning the trust of his Raptors teammates. And he’s ready to do it again
Bob Dylan has a lot on his mind
Celebrity news: John Cleese to do his first live stream in Toronto; Nick Cordero’s wife hopeful for a double lung transplant
Massey Whiteknife embarks on a healing journey in ‘Queen of the Oil Patch’ S2
Beauty schools need to teach how to do Black hair
Toronto stylist Afiya Francisco on difficult conversations and supporting Black-owned fashion brands
A germaphobe’s expert guide to being out in the world again
From a $1.2M detached 5-bedroom in Scarborough to a $839,900 four-bedroom detached in Uxbridge, these properties for sale can be seen in online Open Houses
These robots will do your housework
Take a peek inside their homes and see how the experts have been DIYing
Revived Ford Mustang Mach 1 pays homage to heritage
Motorhome vacation just the thing for a pandemic
Ford F-150 King Ranch has whopper of a price tag and is totally worth it
thestar.com
Toronto Star Newspapers Ltd.
Advertising
Initiatives
<I> (27)search
person_outline
edit_location
person_outline
menu
person_outline
close
search
cancel
edit_location


HTML headings and emphasis tags are the most basic forms to indicate important content.

Tips:
1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level
24.5

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

Tips:
1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
Language
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Favicon
Excellent! the website has a shortcut favicon image.

RSS
https://www.thestar.com/feeds.articlestopstories.rss Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt
http://thestar.com/robots.txt Excellent! the website has a Robots.txt file to regulate search engine crawlers access.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

Tips:
1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

Tips:
1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.74 seconds - 87.94 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Modem
(56Kbits/s)
Mobile/HSDPAM
(7.2Mbits/s)
ADSL
(8Mbits/s)
Cable
(30Mbits/s)
Optical Fibre
(100Mbits/s)
9.30 s 0.07 s 0.07 s 0.02 s 5.21 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

Tips:
1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
65 Kb (65,073 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

Tips:
1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
65 Kb (65,073 bytes) 8 Kb (8,424 bytes) 57 Kb (56,649 bytes) 14.87 %


The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

Tips:
1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Flash
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

Tips:
1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Frame
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

Tips:
1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
44 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

Tips:
1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

Tips:
1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
8 Email Addresses (s**********@torstar.ca, c***@thestar.ca, p*******@thestar.ca, r*******@thestar.ca, e******@thestar.ca, w********@gmail.com, t**********@thestar.ca, r********@torstargroup.ca) were detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Using HTTPS
Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites https://www.thestar.com/?redirect=true and http://thestar.com are resolved to the same url :https://www.thestar.com/?redirect=true

Search Engines treat URLs with or without "www" as two different records.

Tips:
1. edit your .htaccess file and permanently redirect one to the other (eg redirect www.mysite.com to mysite.com).
URL Rewrite
Non SEO Friendly URLs
http://thestar.com/edit-profile.html?screenToRender=editProfile


You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

Tips:
1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore
https://www.thestar.com/life/fashion_style.html
http://thestar.com/life/...d-to-teach-how-to-do-black-hair.html
http://thestar.com/life/...ting-black-owned-fashion-brands.html
http://thestar.com/life/...to-being-out-in-the-world-again.html
https://www.thestar.com/business/real_estate.html
http://thestar.com/special_features.html
http://thestar.com/initiatives/santa_claus_fund.html
http://thestar.com/initiatives/fresh_air_fund.html


You have 8 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.


Tips:
1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Links
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
Total
117 16 133


You have more than 100 links (133).

Internal Links (link to pages within this domain) - 117
URL Anchor Text
http://thestar.com/subscribe
http://thestar.com/subscribe
http://thestar.com/
http://thestar.com/subscribe
http://thestar.com/
http://thestar.com/subscribeLoading...
http://thestar.com/edit-...file.html?screenToRender=editProfileManage Profile
http://thestar.com/subscriptions-ordersSubscriptions
http://thestar.com/newsletterpreferencesNewsletters
http://thestar.com/busin...interest-in-cottage-real-estate.htmlBusiness‘They are buying every...
http://thestar.com/busin...e-and-could-lead-to-second-wave.htmlBusinessAirlines have ended so...
http://thestar.com/news/...going-incident-near-rideau-hall.htmlCanadaCanadian Forces Ranger f...
http://thestar.com/news/...time-covid-19-has-made-it-worse.htmlExplainer Canada’s migrant wor...
http://thestar.com/busin...king-to-switch-careers-entirely.htmlBusinessCOVID-19 turned the wo...
http://thestar.com/podca...change-facebook-its-complicated.htmlPodcasts | This MattersCan an ...
http://thestar.com/news/...-canada-toronto-gta-july-2-2020.htmlFree Digital AccessToday’s cor...
https://www.thestar.com/coronavirus.htmlCoronavirusClick here for the ...
http://thestar.com/news/...iate-ghislaine-maxwell-arrested.htmlWorldJeffrey Epstein associate...
https://www.thestar.com/opinion.htmlOpinion
http://thestar.com/opini...esters-finally-fold-their-tents.htmlRosie DiMannoWith all due resp...
http://thestar.com/sport...virus-petri-dish-for-pro-sports.htmlDamien CoxFirst, the NHL. Now,...
http://thestar.com/opini...lly-met-his-match-with-covid-19.htmlEmma TeitelHas Teflon Trump fi...
http://thestar.com/opini...proof-its-time-for-reregulation.htmlThomas WalkomAir Canada cuts a...
http://thestar.com/news/gtaGTA
http://thestar.com/news/...-who-test-positive-for-covid-19.htmlGTAToronto pushes for quaranti...
http://thestar.com/news/...-recovery-phase-starts-thursday.htmlGTAMore riders, less distancin...
http://thestar.com/news/...-transit-despite-new-city-rules.htmlGTACiting provincial advice, M...
http://thestar.com/enter...e-flat-clarinet-eric-abramovitz.htmlMusical Moments | Toronto Star...
http://thestar.com/enter...coming-back-to-downtown-toronto.htmlMusicLive concerts are coming ...
http://thestar.com/news/...-tips-for-how-to-deal-with-that.htmlGTAMasks are now mandatory. He...
http://thestar.com/news/...d-in-egypt-reunited-with-family.htmlGTAOakville man detained in Eg...
http://thestar.com/news/...er-joint-gets-into-rent-dispute.htmlGTAAunty Lucy’s shuts down aft...
http://thestar.com/coronavirusCOVID-19 news and resources
http://thestar.com/news/...ins-a-main-ontario-trouble-spot.htmlGTAFour charts that show the c...
http://thestar.com/news/...what-other-countries-are-seeing.htmlGTAWill Canada see a second wa...
http://thestar.com/news/...r-has-been-failed-by-the-system.htmlFree Digital AccessToronto’s C...
http://thestar.com/busin...ients-without-jobs-to-return-to.htmlBusinessWithout training and E...
http://thestar.com/news/...tivities-by-their-covid-19-risk.htmlGTAShould you do it? Toronto e...
http://thestar.com/news/...anadians-who-died-from-covid-19.htmlFree Digital AccessThe lives t...
http://thestar.com/businessBusiness
http://thestar.com/busin...red-how-do-they-reach-everybody.htmlBusinessDavid Olive: When vacc...
http://thestar.com/busin...nadians-venture-out-on-the-road.htmlBusinessBig Three gain market ...
http://thestar.com/busin...ant-officially-unionized-by-cmg.htmlBusinessPostmedia workers at T...
https://www.thestar.com/news/canada.htmlCanada
http://thestar.com/news/...ble-are-visitors-really-welcome.htmlCanadaAs Atlantic Canada begin...
http://thestar.com/polit...ng-kong-law-what-will-ottawa-do.htmlAnalysisCanada’s allies take a...
http://thestar.com/busin...peal-of-trans-mountain-approval.htmlBusinessSupreme Court dismisse...
http://thestar.com/news/...-urge-mayors-to-confront-racism.htmlCanada‘You can be part of the ...
http://thestar.com/news/...still-sick-and-begging-for-help.htmlViral Inequality They were den...
http://thestar.com/news/...-reasons-that-could-explain-why.htmlCanadaHeadless sea lions are t...
http://thestar.com/politicsPolitics
http://thestar.com/polit...ing-the-covid-19-smartphone-app.htmlProvincial PoliticsDoug Ford s...
http://thestar.com/news/...it-could-do-more-harm-than-good.htmlGTAOntario is starting to coll...
http://thestar.com/polit...weeks-almost-like-summer-school.htmlProvincial PoliticsWhat high s...
https://www.thestar.com/news/world.htmlWorld
http://thestar.com/news/...in-claim-to-venezuelans-fortune.htmlUnited StatesUS victims of FAR...
http://thestar.com/news/...ericans-accused-in-ghosn-escape.htmlAsiaJapan seeks extradition of...
http://thestar.com/news/...fter-new-law-to-advocate-abroad.htmlAsiaActivist leaves Hong Kong ...
http://thestar.com/news/...de-mask-order-to-fight-covid-19.htmlUnited StatesTexas governor is...
http://thestar.com/lifeLife
http://thestar.com/life/...er-says-its-all-about-the-chase.htmlLifeInspired by The Goonies, t...
http://thestar.com/life/...-quilting-of-rosie-lee-tompkins.htmlLifeThe radical quilting of Ro...
http://thestar.com/life/...oil-ask-your-veterinarian-first.htmlLifeThink your pet needs CBD o...
https://www.thestar.com/sports.htmlSports
http://thestar.com/sport...noncontending-teams-report-says.htmlBasketballChicago might host 2...
http://thestar.com/sport...specific-financial-aid-on-table.htmlFootballOntario Sport Minister...
http://thestar.com/sport...es-and-hes-ready-to-do-it-again.htmlRaptorsTerence Davis spent the...
http://thestar.com/entertainmentEntertainment
http://thestar.com/enter...bob-dylan-has-a-lot-on-his-mind.htmlMusicBob Dylan has a lot on hi...
http://thestar.com/enter...ul-for-a-double-lung-transplant.htmlEntertainmentCelebrity news: J...
http://thestar.com/enter...ey-in-queen-of-the-oil-patch-s2.htmlTelevisionMassey Whiteknife em...
https://www.thestar.com/life/fashion_style.htmlFashion and Beauty
http://thestar.com/life/...d-to-teach-how-to-do-black-hair.htmlbeautyBeauty schools need to t...
http://thestar.com/life/...ting-black-owned-fashion-brands.htmlfashionToronto stylist Afiya F...
http://thestar.com/life/...to-being-out-in-the-world-again.htmlWomen’s healthA germaphobe’s e...
https://www.thestar.com/business/real_estate.htmlReal Estate
http://thestar.com/life/...n-be-seen-in-online-open-houses.htmlHomesFrom a $1.2M detached 5-b...
http://thestar.com/life/...e-robots-will-do-your-housework.htmlHomesThese robots will do your...
http://thestar.com/life/...ow-the-experts-have-been-diying.htmlHomesTake a peek inside their ...
http://thestar.com/autosAutos
http://thestar.com/autos...-mach-1-pays-homage-to-heritage.htmlAutosOpinionRevived Ford Musta...
http://thestar.com/autos...n-just-the-thing-for-a-pandemic.htmlAutosOpinionMotorhome vacation...
http://thestar.com/autos...ice-tag-and-is-totally-worth-it.htmlAutosOpinionFord F-150 King Ra...
http://thestar.com/about/aboutus.htmlAbout
http://thestar.com/about/contactus.htmlContact Us
http://thestar.com/about/feedback.htmlFeedback
http://thestar.com/
http://thestar.com/subscribeSubscribe to the Star
http://thestar.com/subscriptions-ordersManage Star Subscription
http://thestar.com/about/feedback.htmlFeedback
http://thestar.com/about/sitemap.htmlSite Map
http://thestar.com/newslettersNewsletters
http://thestar.com/opinion/correctionsCorrections
http://thestar.com/todaysnews.htmlToday's News
http://thestar.com/flyers.htmlFlyers
http://thestar.com/contests.htmlContests
http://thestar.com/about/subscribe.htmlSubscribe to Home Delivery
http://thestar.com/about/aboutus.htmlAbout
http://thestar.com/about/statementofprinciples.htmlTorstar Journalistic Standards
http://thestar.com/about/atkinson.htmlAtkinson Principles
...

External Links (link to pages on other websites) - 16
URL Anchor Text
https://www.homefinder.ca/Homefinder.ca
https://www.insurancehotline.comInsurance Hotline
https://www.canadastays.com/CanadaStays
https://toriservices.new...custservice/web/login.html?SiteID=TSManage Home Delivery Subscript...
https://www.thestaradvisers.com/joinStar Advisers
http://torontostar.pressreader.com/Star ePaper Edition
http://www.classroomconnection.caClassroom Connection
http://pagesofthepast.ca/Toronto Star Archives
https://www.facebook.com/torontostar
https://twitter.com/torontostar
https://www.youtube.com/TorontoStar
https://www.instagram.com/thetorontostar/
https://apps.apple.com/ca/app/thestar-com-iphone/id379481068
https://play.google.com/...tore/apps/details?id=com.thestar.www
http://notices.torstar.com/privacy-policy/index.htmlPrivacy Policy
http://notices.torstar.c...f_use_daily_and_community_brands_EN/Terms of use

reasonable number of links (below 100) per page will give a better user experience.


Tips:
1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Images
Total Images Alt Present Alt Missing
13 11 2


2 images do not have Alt values.

Image URL - 13
URL ALT Text
https://b.scorecardresearch.com/p?c1=2&c2=3005674&cv=2.0&cj=1
https://analytics.twitte...=nuz9l&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0
http://thestar.com/assets/img/loading-spinner.svgLoading...
http://thestar.com/assets/svg/logo-thestar.svglogo-thestar
http://thestar.com/assets/img/loading-spinner.svgLoading...
http://thestar.com/assets/svg/logo-thestar.svglogo-thestar
https://images.thestar.c...t/dam/thestar/columnist_logos/DiManno_Rosie_logo2015.JPGRosie DiManno
https://images.thestar.c...tent/dam/thestar/columnist_logos/Cox_Damien_logo2015.JPGDamien Cox
https://images.thestar.c...t/dam/thestar/columnist_logos/Teitel_Emma_logo_2015W.jpgEmma Teitel
https://images.thestar.c.../dam/thestar/columnist_logos/Walkom_Thomas_logo2012W.jpgThomas Walkom
http://thestar.com/assets/svg/brandmark-thestar.svglogo
http://thestar.com/assets/svg/app-store.svgDownload from Apple App Store
http://thestar.com/assets/svg/google-play.svgDownload from Google Play Stor...


search engines cannot `see` images, proper Alt content will help them to better understand and index images.

Tips:
1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
CSS
Style Block In Same Page Links to External Style Files Total
0 5 5


Too many (5) external style sheet files , it will slow down the downloading.

Links To External Stylesheet Files - 5
Stylesheet URL rel type
https://fonts.googleapis.com/icon?family=Material+Iconsstylesheet
http://thestar.com/static/0.css?v=696222734adcd90c8aedstylesheet
http://thestar.com/static/bundle.css?v=7d43c2b46d01d0d3451astylesheet
http://thestar.com/static/25.css?v=1414321e524807370b99stylesheet
http://thestar.com/static/23.css?v=4604c44491df03480e2fstylesheet

Script
Scripts Block In Same Page Links to External Script Files Total
32 7 39


Too many (7) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 7
Script URL Type
https://sejs.moatads.com/torontoprebidheader623296055317/yi.js
http://thestar.com/assets/js/ads.js
text/javascript
http://thestar.com/static/vendor.chunk.js?v=2264da3c
http://thestar.com/static/bundle.js?v=2cd7cd43
http://thestar.com/stati...ts-Html5ForSections-Html5ForSections.chunk.js?v=cc382704
http://thestar.com/stati...eatureArticleList-FeatureArticleList.chunk.js?v=59a9343e

put scripts together and link them from an external files rather then put them in the same file as the main page.

Tips:
1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page
http://thestar.com/newsletterpreferencesNewsletters
https://toriservices.new...custservice/web/login.html?SiteID=TSManage Home Delivery Subscript...


Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.


Tips:
1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing
Yes

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

7
0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
372
Excellent! You do have a lot of root domains (372) linked to your site thestar.com.

372
< 20 21 - 50 > 51
Poor Good Excellent


Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

Tips:
1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 4,612
  Facebook Shares 14,868
  Facebook Comments 4,184
  Tweets 1,373
  LinkedIn 1,743

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Pagehttps://www.facebook.com/torontostar
Twitter Accounthttps://twitter.com/torontostar
Google+ PageNot Found


Trustworthiness
91

Excellent! the website has a good Trustworthiness Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

Tips:
1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

91
0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent


Safe Browsing
Safe! the site thestar.com is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

Tips:
1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
8,135th most visited website in the world.
216th most visited website in Canada  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain thestar.com is the only one hosted on the server (ip : 143.204.131.91).

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

Tips:
1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : 143.204.131.91) is located at United States  
the most site visitors come from Canada  

your server is located in different place from where most of your site visitors come from.
HTTP Compression
No

your website server does not support HTTP Compression.

Caching
No

your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

Tips:
1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
24 years, 244 days old ( 1st registered on : 1995-11-07 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
1 year, 119 days from today ( expires on : 2021-11-05 )


[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring soon.

Domain Info
thestar.com ( 11 characters )

Domain Registrar : Tucows Domains Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-11-07 2019-01-25 2021-11-05
24 years, 244 days old 1 year, 165 days ago 1 year, 119 days from today
24 years, 244 days old


Domain Name Servers used by thestar.com
DNS Name IP Address
ns-1321.awsdns-37.org205.251.197.41
ns-1770.awsdns-29.co.uk205.251.198.234
ns-480.awsdns-60.com205.251.193.224
ns-559.awsdns-05.net205.251.194.47


You have a nice choice of domain name, which is of a right length (11 characters).

domain name choice and domain age are crucial for SEO.

Tips:
1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.

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