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Excellent Practice31
Improvement Could be Made11
Critical Issues to Attend9
Feb 5, 2021 05:50 PM

Click To Re-generate Current Report

Recommended Actions

  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Add in more high quality text content and make the text to code ration to be within 15%-70%.
  • Move the 38 inline css components to an external style sheet file.
  • Remove the 8 plain text email addresses from your page.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Reduce the length of the meta description and ensure it only contains 70 to 160 characters.
  • ...     32
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

Title | The Star | Canada's largest daily

Words count: 7    Unique Words: 7    Length: 47 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Description is Canada's largest online news site. From national coverage and issues to local headlines and stories across the country, the Star is your home for Canadian news and perspectives. Stay current with sports, business, entertainment stories and more at

Words count: 43    Length: 275 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

The description is too long! It has more than 160 characters

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview | The Star | Canada's largest daily is Canada's largest online news site. From national coverage and issues to local headlines and stories across the country, the Star is your ...

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Keywords, the toronto star newspaper, the toronto star, world, sports news, GTA, Toronto, Canada

Words count: 15    Length: 99 characters    keyword phrases count : 8

Excellent! Your meta keywords contains 10-20 words.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Keyword Occurrences in Different Sections
Wordkeyword domain title descriptionheadingcontent
1 word:50% (4/8)
world 0   (0%)
gta 0   (0%)
toronto 0   (0%)
canada 0   (0%)
2 words:25% (2/8) 0   (0%)
sports news 0   (0%)
3 words:13% (1/8)
the toronto star 0   (0%)
4 words:13% (1/8)
the toronto star newspaper 0   (0%)

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

arrow  big  board  canada  canadian  covid  dancing  day  government  gta  health  hrs  jail  largest  lsquo  mdash  mins  moments  news  newspapers  online  pandemic  plan  public  reopening  rsquo  school  site  sports  star  stories  survey  tech  tests  thestar  toronto  vaccine  week  winning  year 

Top 20 Keywords
Total Terms Count: 1,091

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 29 2.66%
hrs 27 2.47%
mins 18 1.65%
day 14 1.28%
covid 14 1.28%
star 14 1.28%
toronto 12 1.10%
news 10 0.92%
canada 9 0.82%
vaccine 8 0.73%
lsquo 7 0.64%
thestar 6 0.55%
mdash 4 0.37%
newspapers 4 0.37%
largest 4 0.37%
arrow 4 0.37%
canadian 4 0.37%
week 4 0.37%
jail 4 0.37%
government 4 0.37%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Latest News Headlines


Editor's Picks
COVID-19 news and resources
Fashion and Beauty
Real Estate


Ontario school boards have hired 3,435 teachers since September, survey shows
Travellers fined for refusing COVID-19 tests at Pearson
Toronto just approved a wild plan to build a public internet network priced lower than Bell or Rogers — will it work?
Oscar-winning Canadian actor Christopher Plummer dies at 91
Toronto’s patio dining program renewed for 2021 should be ‘permanent,’ mayor says
Ontario to begin phased reopening of economy next week: government source
New allegations against Saudi crown prince raise spectre of Khashoggi killing, other killers being sent to Canada
Border agent who is under investigation for procuring fraudulent Gambian passport is still involved in deportations
Inside Russia’s protests, and Navalny vs. Putin
Judging Canada’s vaccine fight must go beyond a few jabs in round one
‘This is new territory.’ Canadian Bianca Andreescu returns to the tennis spotlight 15 months after her last match
Justin Trudeau does himself no favours with the Liberals’ response to vaccine rollout
Until this week, I had never heard of Tessica Brown, a.k.a. Gorilla Glue Girl. Now I’m worried about her scalp and the future of humanity
WATCH: More than 60 Torontonians (and two dogs) joined forces with this indie band to simply dance — COVID style
Ministry of Labour orders GTA jail to improve COVID-19 response amid staff complaints, large outbreak
Anti-Black racism installation outside east Toronto police station vandalized again
Before COVID-19, inequity in healthcare was, in effect, a pandemic for Black communities. Here are five issues that need to be addressed
Activist looks back 40 years to Toronto’s bathhouse raids — the flashpoint moment in fight for LGBTQ rights in Canada
Novotel on the Esplanade to become temporary emergency shelter
100 cases of worrisome COVID-19 variants found in scan of a single day’s worth of testing
As COVID shrank your world, it made big tech even bigger. Now, things may never be the same again
Class-action lawsuit proposed against federal government over CERB repayment demands
Nurses hardest hit by mental health impact of pandemic, survey of 18,000 health-care workers reveals
Flying into Canada? Here’s what the new restrictions mean for you
COVID-19 vaccine tracker: tracing every dose of the coronavirus vaccine administered in Canada
WestJet to lay off 120 cabin crew members as of March 2, citing flight suspensions
Ford becomes an unlikely tech darling
Executives at Pornhub defend efforts at preventing child porn on their platforms
Appointment of new education director for York Catholic school board sparks controversy
Toronto cop sentenced to jail for assault after judge finds he ‘falsified’ his account of a videotaped arrest
Ottawa will continue online citizenship tests after success of pilot program
Peeved Canadian snowbirds devising plans to avoid hotel-quarantine ‘jail’
‘You’re going to be left with the junk’: What happens when Google hides the news?
Canada to offer temporary residence to Hong Kongers with a post-secondary education
What happens if foreign companies don’t deliver COVID-19 vaccines to Canada? Justin Trudeau won’t say
Ontario government said it had the backing of province’s medical officers of health to reopen schools, but never showed them the plan
Battered by public opinion, Liberal government says it tried to get COVID-19 vaccines made in Canada
Bus driver in California crash that killed 11 leaves prison
Biden revokes terrorist designation for Yemen’s Houthis
Myanmar restaurant in Bangkok promotes anti-coup activity
Business confidence hitting COVID lows
New members on forest centre board
Cowboys for Trump leader released from jail pending trial
Canadian judge denies bail for fashion mogul Peter Nygard
Selling your wedding date: How some Toronto couples are trying to recoup thousands of dollars in sunk costs thanks to COVID-19
‘Hug tent’ provides safe embraces at Colorado elderly home
53-year-old Steve Stricker stroke back in Phoenix Open
No. 23 South Dakota State women win 11th straight
Julio Canani, trainer of Breeders’ Cup-winning horses, dies
Osaka, Azarenka withdraw from Australian Open tuneups
Open Gym: Moments "Broncos"
Bruins Game 7 Comeback against Toronto NESN
Patrick Kane Stanley Cup OT Winner 6/9/10
Fox Business cancels ‘Lou Dobbs Tonight’ after a decade
Six standout films from Christopher Plummer’s illustrious career
Super Bowl 55: A Viewer’s Guide to get you through Sunday
How to give yourself a salon-worthy gel mani at home
Triple-layer face masks to add to your rotation
Straight-leg jeans are here to replace your beloved skinnies
Both buyers and sellers can benefit from a home inspector’s third-party opinion about a home
Who is liable if defects are found after a home inspection?
Coloured glass returns as a trend in home decor
Sometimes, timing is everything
Ten future classics from the last decade
Here’s what’s happening to your hunkered-down car during the long COVID winter
Toronto Star Newspapers Ltd.
<I> (34)person_outline

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.16 seconds - 453.18 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
10.36 s 0.08 s 0.07 s 0.02 s 5.80 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
73 Kb (72,508 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
73 Kb (72,508 bytes) 9 Kb (8,880 bytes) 64 Kb (63,628 bytes) 13.96 %

The Text/HTML Code Ratio is a bit too low, you may not have enough content to rank well!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
38 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
8 Email Addresses (s**********, c***, p*******, b******, r*******, c*********, v*****, k******* were detected on this page.

Redirect Count
3 redirections were detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 3 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 10 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
133 16 149

You have more than 100 links (149).

Internal Links (link to pages within this domain) - 133
URL Anchor Text to Main Content to Main Content Profilekeyboard_arrow_r... ExclusiveOntario school b... PoliticsTravellers ... just approved ... Canadian a...’s patio dining prog... to begin phase... Ford urges Ontarians to n...’s coronavirus news: Heal... allegations against ... agent who is under i... | This MattersInside ... ArthurJudging Canada’s v... DiManno‘This is new terr... HébertJustin Trudeau d... MenonUntil this week, I ... More than 60 Toronto... of Labour orders G... racism installat... COVID-19, inequit... looks back 40 year... HallNovotel on the Esplan... Flynn looks for answer... calls may be down durin... news and resources cases of worrisome COVI... Big TechAs COVID shr... lawsuit p... hardest hit by menta... into Canada? Here’s ... TRACKER COVID-19 vacci... to lay off 120... becomes an unlike... at Pornhub ... of new educatio... cop sentenced to ja... will continue onl... Canadian snowbird... Big Tech‘You’re goin... to offer temporar... PoliticsWhat happens i... government said it ... PoliticsBattered by pu... StatesBus driver in Cal... StatesBiden revokes ter... restaurant in Bang... confidence hitt... members on forest ce... StatesCowboys for Trump... judge denies bail... your wedding date:...‘Hug tent’ provides safe e... Steve Stricker... 23 South Dakota ... Canani, trainer of..., Azarenka withdraw... Gym: Moments "Bron... Game 7 Come... Kane Stan... Business canc... standout film... Bowl 55: A ... and Beauty to give yourself a sa... face mask... jeans are ... Estate buyers and sellers c... is liable if defects ... glass returns as..., timing ... future classic...’s what’s happening t... Us

External Links (link to pages on other websites) - 16
URL Anchor Text
https://torontostar.pressreader.comToday’s paper
https://torontostar.pressreader.comToday’s paper Home Delivery Subscript... Advisers ePaper Edition
http://www.classroomconnection.caClassroom Connection Star Archives Policy
http://notices.torstar.c...f_use_daily_and_community_brands_EN/Terms of use

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
15 12 3

3 images do not have Alt values.

Image URL - 15
https://analytics.twitte...=nuz9l&p_id=Twitter&tw_sale_amount=0&tw_order_quantity=0 chevron
https://images.thestar.c...nt/dam/thestar/columnist_logos/Arthur_Bruce_logo2015.JPGBruce Arthur
https://images.thestar.c...t/dam/thestar/columnist_logos/DiManno_Rosie_logo2015.JPGRosie DiManno
https://images.thestar.c...dam/thestar/columnist_logos/Hebert_Chantal_logo2016W.jpgChantal Hébert
https://images.thestar.c...ent/dam/thestar/columnist_logos/Menon_Vinay_logo2012.jpgVinay Menon from Apple App Store from Google Play Stor...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
9 3 12

You have 9 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 3
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
33 5 38

Too many (5) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 5
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page Home Delivery Subscript...

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (372) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 4,612
  Facebook Shares 14,868
  Facebook Comments 4,184
  Tweets 1,373
  LinkedIn 1,743

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
91 Excellent! the website has a good Child Safe Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
6,929th most visited website in the world.
170th most visited website in Canada  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You domain is the only one hosted on the server (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from Canada  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 115 days old ( 1st registered on : 1995-11-07 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 248 days from today ( expires on : 2021-11-05 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 11 characters )

Domain Registrar : Tucows Domains Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1995-11-07 1995-11-07 2021-11-05
25 years, 115 days old 25 years, 115 days ago 0 years, 248 days from today
25 years, 115 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 248 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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