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Excellent Practice36
Improvement Could be Made8
Critical Issues to Attend8
Apr 20, 2021 02:20 PM

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Recommended Actions

  • Set meta keywords.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Use more straight forward terms, avoid using too much jargon in the page content.
  • Use url rewrite techniques to create short, relevant and easy to remember urls.
  • Combine the 5 css blocks and move them to an external style sheet file.
  • ...     17
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Detailed Reviews

Related Category
Most related categories of this website.

art   comics   courses   dog   maps   science   video   wars  

Home | The Star Phoenix

Words count: 4    Unique Words: 4    Length: 23 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Excellent! the title contains 1-12 words, and within 10-70 characters!

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
Read latest breaking news, updates, and headlines. The Star Phoenix offers information on latest national and international events & more.

Words count: 19    Length: 138 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
Home | The Star Phoenix
Read latest breaking news, updates, and headlines. The Star Phoenix offers information on latest national and international events & more.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

advertisement  april  article  arts  bridges  business  cfl  columnists  continue  covid  crime  days  featured  health  hockey  homes  hours  life  loaded  local  minutes  national  nbsp  network  news  open  opinion  people  postmedia  rsquo  sask  saskatchewan  saskatoon  stories  tab  vaccine  variant  video  weed  year 

Top 20 Keywords
Total Terms Count: 2,148

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
news 63 2.93%
nbsp 55 2.56%
continue 36 1.68%
advertisement 36 1.68%
stories 26 1.21%
local 25 1.16%
video 23 1.07%
hours 21 0.98%
days 21 0.98%
loaded 17 0.79%
health 17 0.79%
article 17 0.79%
tab 15 0.70%
covid 15 0.70%
open 15 0.70%
business 11 0.51%
saskatoon 11 0.51%
arts 11 0.51%
homes 9 0.42%
saskatchewan 8 0.37%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Home | The Star Phoenix


COVID-19 rules extended, Brazilian variant in Sask., ICUs hit new high
Latest Videos
Epaper Edition
Local Advertisement
Around the Network
The StarPhoenix Headline News
Thanks for signing up!
weather (Saskatoon)
Special Features
The GrowthOp
This Week in Flyers
Notice for the Postmedia Network


'Nothing justifies this level of force,' lawyer says following FreshCo parking lot incident
Saskatoon woman pleads not guilty to child sex crimes, bestiality
Council committee votes in favour of Fred Sasakamoose statue at SaskTel Centre
Moe sees positives in federal budget, but seems hesitant on childcare
Up Next
Guilty on all counts: Minneapolis ex-cop Derek Chauvin convicted in George Floyd's murder
Charges laid in North Battleford homicide after 11 months of investigaton
Sask. RCMP and partners locate ATV group stranded overnight
COVID-19 rules extended, Brazilian variant in Sask., ICUs hit new high
Maple Creek party-goer forces COVID-19 closure of pool in Kindersley
File your 2020 taxes or risk waiting up to two months to receive any COVID-19 financial aid, warns the CRA
New Faces New Places: Golf pro couple brings golf academy to Saskatoon from B.C.
Fika House aims to provide supportive living community for LGBTQ2S+ seniors in Saskatoon
From 'I do' to 'I don't': COVID wedding industry faces huge decline
New Faces New Places: The Patch Wine & Spirits is Sask.'s first urban reserve liquor store
Mandryk: Federal budget, COVID-19 show that provinces are too isolated
Letters: Second doses of vaccine need to be rolled out faster
Mandryk: Sask. Party revisionist view of COVID-19 ICU crisis alarming
Dare to dream? A 2030 Olympics that won't cost B.C. taxpayers anything
Cuthand: Prince Philip spoke his mind, for better or worse
Western Hockey League will not conduct playoffs in 2021
Rob Vanstone: Global players must see action for CFL 2.0 to gain traction
Saskatoon Blades fall to Swift Current Broncos in OT shootout as Ward nets winner
Rob Vanstone: Steadfast silence is golden for 'transparent' CFL
U of S Huskies taking final steps in search for men's hockey program successor
Creative Isolation: Shawn Toovey's medical art resonates in pandemic
U of S researchers showcase work through captivating imagery
Gardening: Here are the best potatoes to grow on the Prairies
Saskatoon's Roxy Theatre closes to prevent spread of COVID-19 variants
Persephone Theatre hosts virtual performance of Tetsuro Shigematsu show
More people 'digitally dating' during pandemic: Dating app exec
'Is this the new butter?' U of Guelph investigates buttergate and suggests culprit could be higher levels of palmitic acid
Government announces plans to fund homes for First Nations in Sask.
Fika House aims to provide supportive living community for LGBTQ2S+ seniors in Saskatoon
Gardening: Here are the best potatoes to grow on the Prairies
Lincoln Zephyr Reflection Concept stuns in Shanghai with new take on styling open in new tab
243 km/h on the Coquihalla Holler? Slow the hell down open in new tab
This Subaru Impreza just sold for over US$300,000 at auction open in new tab
UBC student gets 'go home' note and keyed car over Ontario plates open in new tab
Tesla on Autopilot crashes in Texas, killing two open in new tab
Opinion: Our immune systems and the benefits of vaccines open in new tab
Analysis: We're not all in this together in the third wave open in new tab
Are kombucha and kimchi good for you? open in new tab
Diabetes could one day be treated weekly instead of daily open in new tab
Blood clots from COVID a greater risk than those from vaccine open in new tab
Young adults get three years in prison for selling weed brownies on social media open in new tab
Sure, it’s an honour to be nominated for an Oscar. But what weed goodies are in the “Everyone Wins” bag this year? open in new tab
What’s the ultimate Canadian way to smuggle weed? Hide it in some Kraft Dinner open in new tab
Are weed breathalyzers just around the corner? open in new tab
Post Whoopi and Maya, Whoopi Goldberg has new weed venture open in new tab
Follow the The Star Phoenix
Secondary Links

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en-ca Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

RSS Excellent! the website has a RSS (Really Simple Syndication) Feed for quick publishing.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.27 seconds - 314.24 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
12.12 s 0.09 s 0.08 s 0.02 s 6.79 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
85 Kb (84,844 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
85 Kb (84,844 bytes) 16 Kb (15,834 bytes) 69 Kb (69,010 bytes) 22.94 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
Excellent! No Inline CSS is detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
IP Canonicalization
Excellent! IP address of the site is forwarded to its domain name site

URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 1 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
Excellent! your do not use underscore in your URLs.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
307 92 399

Too many links (399), it may be considered as spam!

Internal Links (link to pages within this domain) - 307
URL Anchor Text to Content Print Subscription Star Phoenix News Election Business during COVID Businesses Tech Business's Top Employers Sports of S Huskies Hilltops Blades Roughriders Soccer Racing Arts Listings Essentials & Beauty & Selling Homes Spaces Food Reviews & Fitness & Child Health
https://classifieds.thestarphoe...siness-card-directory/search/Business Card Directory

External Links (link to pages on other websites) - 92
URL Anchor Text How COVID-19 is ... Markets Videos York Times Crossword an Obituary
https://obituariessaskatoonstar...16226D0tk2C195800?create=new/Place an In Memoriam an Ad Driving Comparison’s Guide Zephyr Reflection Conc... km/h on the Coquihalla Hol... Subaru Impreza just sold ... student gets 'go home' not... on Autopilot crashes in ... Our immune systems an... We're not all in thi... kombucha and kimchi good f... could one day be trea... clots from COVID a great... adults get three years i..., it’s an honour to be nom...’s the ultimate Canadian w... weed breathalyzers just ar... Whoopi and Maya, Whoopi G... With Us Ad Registry - Updated of Use here of Service Policy

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
56 56 0

Excellent! all images are associated with an ALT value.

Image URL - 56
URL ALT Text nurse draws a dose of Pfizer... Custer leaves the stag... preliminary hearing for the ... Sasakamoose, the first tr... of Finance Chrystia F... march through do... RCMP logo. Saskatchewan RCMP vehicle. nurse draws a dose of Pfizer... old water tower in Kinders... Epaper Edition benefits CRM, CRC... Jonas and her husband Ph... House is a 12-unit long-t... model Chantal Day poses f... Cam Werezak, left, and... have provincial leaders... to the editor Premier Scott Moe... Olympic rings are illumina... Cuthand offensive lineman Rene... Current Broncos' Sam McG... Randy Ambrosie an... last time the U of S Huski... Toovey views! by Mark Le... varieties grown in Sask... Roxy Theatre has opted to ... Shigematsu's 1 Hour Ph... in the time of COVID-19 h... of Guelph food scie...'s Minister of Families,... House is a 12-unit long-t... varieties grown in Sask... Zephyr Reflection Prev... Subaru Impreza STi 22B student has car keyed over... County Precinct 4 polic... immunity covid cases kombucha good for you 2 diabetes medical staff fills a syring... of all four homes of... Best Adapted Screenplay ... of illicit cannabis locat... The Ottawa Police Servic... Whoopi Goldberg arrives ... our Facebook page in a n... our Twitter page in a ne... our YouTube page in a ne... our Instagram page in a ... the Postmedia Brands pag...

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
5 1 6

You have 5 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 1
Stylesheet URL rel type,700&display=swapstylesheet

Scripts Block In Same Page Links to External Script Files Total
6 2 8

You have 6 script blocks in the same file, try to put them in a separate file.

Links To External Script Files - 2
Script URL Type

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
7 Excellent! the website has a high page rank (7/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Fair Enough! number of root domains (39) linked to your site could be improved.

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 49
  Facebook Shares 276
  Facebook Comments 72
  Tweets 155
  LinkedIn 8

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (91/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
94 Excellent! the website has a good Child Safe Score (94/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
129,201th most visited website in the world.
5,560th most visited website in Canada  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Fair Enough! number of domains (14 -,,,,,,,,,,,,, hosted on the same server as (ip : could be lesser.

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from Canada  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
21 years, 330 days old ( 1st registered on : 1999-05-27 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 35 days from today ( expires on : 2021-05-27 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 18 characters )

Domain Registrar : Inc.

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1999-05-27 1999-05-27 2021-05-27
21 years, 330 days old 21 years, 330 days ago 0 years, 35 days from today
21 years, 330 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 35 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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