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Excellent Practice31
Improvement Could be Made11
Critical Issues to Attend9
Oct 4, 2022 12:09 PM

Click To Re-generate Current Report

Recommended Actions

  • Edit the title tag, ensure it contains 1-12 words, and with 10-70 characters.
  • Set meta keywords.
  • Create one H1 element for your page, put the most important keywords in.
  • Create and add a robots.txt for your site.
  • Create a XML sitemap for your site.
  • Reduce number of links to other pages.
  • Implement HTTP compression for your site.
  • Implement browser caching for your site.
  • Extend the registration of your domain for a longer period.
  • Use HTML headings(H1 - H6) and inline emphasis tags (<EM><B><I><EM><STRONG>).
  • ...     25
  • Register To View All >>

Detailed Reviews

Related Category
Most related categories of this website.

art   courses   culture   movies   multimedia   museum   television   video  

The Week UK | The best of British & international news, opinion, sport, people & business

Words count: 13    Unique Words: 12    Length: 89 characters
[ To optimize the page title, Use this SEO Title Optimizer ]

Repeat Terms in the Title tag
Term Repeat Count
The 2

The title is too long! It has more than 70 characters.

The title will be displayed in search engine results in the form of a direct link to the site.

1. ideally, the title should contain 10 to 70 characters, including spaces. (Google displays up to 70 characters in the title, and takes into account only the first 12 words.)
2. put the most important and relevant keywords in the title, try not to repeat any word.
3. each individual page should have a unique title.
The Week brings you all you need to know about everything that matters. More than a news digest – it’s an original take on world news as it happens.

Words count: 29    Length: 152 characters
[ To optimize the page description, Use this SEO Meta Description Optimizer ]

Excellent! Your meta description contains between 70 and 160 characters.

Meta Descriptions provide concise explanations of the contents of web pages, that are commonly used by search engines on search result pages to display preview snippets for a given page.

1. it is best to keep meta descriptions between 70-160 characters.
2. a readable, compelling description using important keywords can draw a much higher click-through rate of searchers to the given web page.
3. avoid keyword stuffing, ensure each page has its own unique description.
Google SERP Preview
The Week UK | The best of British & international news, ...
The Week brings you all you need to know about everything that matters. More than a news digest – it’s an original take on world news as it happens.

[ To optimize this Google SERP preview, Use this Google SERP Optimizer ]

This is how your site looks like in Google Search Result Page.

an optimized SERP snippet will have a higher click through rate.

1. make sure the title is clear, simple, straight to the point.
2. make sure the description is relevant and properly summarized the page content.
Words count: 0    Length: 0 characters    keyword phrases count : 0

Meta Keywords is not set.
[ To optimize the meta keywords, Use this SEO Meta Keywords Optimizer ]

Meta keywords should not be ignored, though they are not a major ranking factor for most of search engines nowadays. A Meta keywords tag is supposed to be a brief and concise list of the most important themes of your page

1. keep your list of keywords or keyword phrases down to 10 - 20 unique words or phrases.
2. separate the words or phrases using a comma (you do not need to leave a space between words separated by commas).
3. do not repeat words or phrases.
4. put your most important word or phrases at the beginning of your list.
Keywords Cloud
This keywords cloud gives your an idea of what are those important keywords appears in your website.

big  charles  cons  coronation  daily  declining  donald  good  grammar  grips  hellip  house  international  king  korea  ldquo  legal  lsquo  meaning  missile  news  nuclear  oct  october  place  pros  putin  rsquo  schools  stops  time  today  trump  truss  turn  ukis  ukraine  war  week  winter 

Top 20 Keywords
Total Terms Count: 1,386

Excellent! No terms has a density of more than 3%, all are optimized to be within 1% - 3%.

Top 20 terms occurance and density
KeywordIn DomainIn TitleIn DescriptionIn Heading In Body Density
rsquo 38 2.74%
week 16 1.15%
putin 14 1.01%
lsquo 12 0.87%
news 12 0.87%
ukraine 10 0.72%
cons 9 0.65%
today 9 0.65%
nuclear 9 0.65%
grammar 8 0.58%
oct 8 0.58%
hellip 8 0.58%
house 8 0.58%
pros 7 0.51%
schools 6 0.43%
october 6 0.43%
daily 6 0.43%
ukis 6 0.43%
good 6 0.43%
war 6 0.43%

keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.

1. the optimum keyword density to be 1.0% - 3.0%. Using a keyword more than that could be considered search spam.
2. overuse of keywords, a practice called keyword stuffing, will cause a web page to be penalized.

Excellent! The page is using HTML headings (<H1> - <H6>) and inline emphasis tags (<EM><B><I><EM><STRONG>)


Is Putin preparing for a nuclear attack on Ukraine?
Liz Truss’s controversial plans for UK immigration
Should benefits rise with inflation?
Water bill discounts: who will get money back
The pros and cons of grammar schools
North Korea launches longest-range missile test yet
‘Get a grip!’
Tories to rebel over cuts
North Korea missile ‘outrage’
Mild winter gives energy hope
Donald Trump sues CNN
King Charles coronation: when will the new monarch be officially crowned?
What challenges will Liz Truss and King Charles’ relationship face?
Royal finances: the King’s inheritance
‘Homes for Ukraine highlights decades of failed housing policy’
Cardinal charges, bee vaccines and mealtimes
Inside Mar-a-Lago, Donald Trump’s ‘winter White House’
Recipe of the week: pasta with stewed beef from Naples
Properties of the week: Victorian-era homes
Pro: undermining privilege
Con: reality of social mobility
Pro: strong exam results
Con: the 11+ is unfair
How Edward Snowden ended up in Russia
Iran protests after death of Mahsa Amini - in pictures
Is Putin running out of options in Ukraine?
Were Nord Stream pipelines sabotaged?
Could Putin’s partial mobilisation lead to revolution?
Can Putin turn the tide in Ukraine?
Thousands of UK bus stops to be turned into insect havens
Trip of the week: a Japanese city opens to the world again
Wit & Wisdom
Good week for...
Bad week for...
Poll watch
Why is Brazil’s Lula so popular?
What declining birth rates mean for our future
How did one of worst stadium tragedies in history happen?
Uganda’s Ebola outbreak causes international alarm
Lefay Resort & Spa: supreme luxury above the shores of Lake Garda
Gifts for those who have everything...
El Pirata London restaurant review
Are we close to World War Three?
The safest place to be in a nuclear attack
Ten Things You Need to Know Today: 3 October 2022
Ten Things You Need to Know Today: 2 October 2022
Woman spots ‘crocodiles’ off Yorkshire coast
Is the UK heading for a housing crash?
The pros and cons of the monarchy
How royal titles are given


Instant analysis
The Daily Briefing
The news you need
The WeekDay
A new King
From the magazine
Pros and cons: grammar schools
Ukraine in focus
Reader favourites
Global round-up
Arts & Life
Popular articles
Discover The WeekDay


A twice-daily digest of the biggest stories of the day
A twice-daily digest of the biggest news stories of the day – and the best features from our website

HTML headings and emphasis tags are the most basic forms to indicate important content.

1. use your keywords in the headings and make sure the first level heading (<H1>) includes the most important keywords.
2. never duplicate the title tag content in the heading tags.
3. for more effective SEO, use only one <H1> tag per page
Reading Level

The page text content is a bit too difficult to be read and understood!

Ensure your page content text can be read and understood by most of your site visitors. not too difficult nor too simple.

1. a score below 30, indicates the text content is too difficult to be read and understood.
2. a sore above 80, may suggest that the site is lack of in-depth and expertise of its topics (low quality content).
3. an optimal reading level score shall be 50-70.
en Excellent! the website declared its language in use.

the detected language is : en

Declare the language in use can help search engine to better understand and rendering your page, especially when special characters are encountered.
Page Encoding
utf-8 Excellent! the website declared its character encoding.

Declare the character encoding can help search engine to better rendering your page, especially when it comes to
non-asii characters.
Excellent! the website has a shortcut favicon image.

the website does not have a RSS Feed.

Robots.txt is not presented for the site.

Robots.txt file can be used to regulate access of search engine crawlers, properly configured robots.txt file can help
crawlers to better understand your website.

1. grand robots access to those pages you wish them to crawl.
2. restrict access to those pages you do not wish search engines to see and crawl.
XML Sitemap
XML Sitemap is not presented for the site.
[ To generate XML sitemap, Use this XML Sitemap Generator ]

Sitemap helps search engine crawler to identify your website pages.

1. ensure all your important pages are listed in the sitemap.
2. ensure to indicate the frequency of change and importance of each url.
3. inform search engines of the location/URL of your sitemap (eg, For Google, you can set the website sitemap location through Google Webmaster management panel).
Loading Time
0.09 seconds - 744.81 Kb/s

Excellent! the site is pretty fast and it takes less than 1 second to load.

Estimated loading time for different internet connections
Optical Fibre
9.58 s 0.07 s 0.07 s 0.02 s 5.36 ms

Site speed is becoming an crucial ranking factor. Slow page loading is one of the biggest complains of web users. If the loading time is too long, you may need to check your server, network, or system codes and structure.

1. ideal loading time is less than 1 seconds, if it take more than 5 seconds to load your site, likely users will run out of patience, so do search engines.
2. improve your SEO by optimizing your website to have a small size and faster responding server.
Total Size
67 Kb (67,033 bytes)

Excellent! the page size is just nice, that is within 30K-150K!

Page size affects the speed of your website.

1. try to keep you page size between 30K-150K
2. put javascript and style sheet in separate files, and link them to the main page.
3. use optimized images for web and set up your server with gzip for downloading
Text To Code Ratio
Total Size Text Size HTML Code Size Text/HTML Code Ratio
67 Kb (67,033 bytes) 11 Kb (11,089 bytes) 56 Kb (55,944 bytes) 19.82 %

Excellent! the text to html code ratio is just nice, that is within 15%-70%!

the ratio of text to HTML code should always be above 15% for good SEO gain,
it is below 15% then that means that your website probably needs more text content.

1. a ratio between 25% and 70% is ideal, when it goes beyond than that, the page might run the risk of being considered as spam. As long as the content is relevant and gives essential information, it is a plus point to have more of it.
2. improve your SEO by adding more relevant text to your pages and also increasing your keyword density.
Excellent! No flash component is detected on this page.

Flash content can not be properly indexed by search engines, and normally flash file is large in size, which slow down the loading of your page.

1. avoid flash content whenever possible if you wish to have a fast and SEO friendly website.
Excellent! No frame is detected on this page.

Framesets and individual frames could cause problem for search engine to crawl your pages

1. avoid frames whenever possible.
2. search engines do not like frames.
3. use iframe instead if you really have no choice.
Inline CSS
4 Inline CSS components are detected on this page.

It is a good practice to move inline CSS rules into an external CSS file in order to make your page lighter and increasing the text to code ratio.

1. move inline css rules to external css file.
2. separate style from html.
Nested Table
Excellent! No nested table is detected on this page (nested table : 0, total table : 0)

nested tables could slow down page rendering and lead to bad user experience.

1. avoiding <table> for your page layout.
2. using <div> instead of <table>.
Plain Text Email
Excellent! No Plain Text Email is detected on this page.

Redirect Count
1 redirection was detected for loading this page.

Excellent! HTTPS is used for your page.

WWW Resolve
Excellent! the websites and are resolved to the same url :

Search Engines treat URLs with or without "www" as two different records.

1. edit your .htaccess file and permanently redirect one to the other (eg redirect to
URL Rewrite
Non SEO Friendly URLs

You may use url rewrite techniques to make these 3 urls to be SEO friendly.

clean, short and relevant URLs are favoured by users and search engines

1. use url rewrite to turn dynamic pages with query parameters into seo friendly static pages.
2. put your important keywords in the url.
3. good urls are not only user friendly but also seo friendly.
Underscore In URL
URLs with underscore

You have 3 Urls with underscore.

Search Engines treat hyphen as word separator, they do not treat underscore as word separator.

1. use hyphen "-" instead of underscore "_" to optimize your page url.
2. help search engines to better understand your url, eventually will benefit your page`s ranking.
Internal Links
(link to pages within this domain)
External Links
(link to pages on other websites)
191 8 199

Too many links (199), it may be considered as spam!

Internal Links (link to pages within this domain) - 191
URL Anchor Text to header to main content to footer
https://subscription.thewe...brandsite&itm_content=header-blockFind out moreSubscribe to TheW...
https://subscription.thewe...brandsite&itm_content=header-blockFind out moreSubscribe to TheW... & Life Briefing Putin preparing for a nucle... Truss’s controversial plan... benefits rise with infl... bill discounts: who will... pros and cons of grammar s... Korea launches longest-r...‘Get a grip!’ reading to rebel over cuts Korea missile ‘outrage’ winter gives energy hope Trump sues CNN reading
https://subscription.thewe...andsite&itm_content=homepage-blockFind out moreSubscribe to TheW... All Charles coronation: when ... challenges will Liz Truss... finances: the King’s inh... All‘Homes for Ukraine highlights ... charges, bee vaccines... all Mar-a-Lago, Donald Trum... of the week: pasta with... of the week: Victor... all reading undermining privilege reality of social mobilit... strong exam results the 11+ is unfair reading Edward Snowden ended up in... protests after death of M... All Putin running out of option... Nord Stream pipelines sab... Putin’s partial mobilisa... Putin turn the tide in Ukr... All of UK bus stops to b... of the week: a Japanese c... reading & Wisdom week for... week for... watch reading All is Brazil’s Lula so popula... declining birth rates mea... did one of worst stadium t...’s Ebola outbreak causes... All advert GENERAL ELECTION MOVIES 2022 DRAMAS ON TV PRICE CRASH WILL CORONATION BE? HEIGHT NOW A GOOD TIME TO BUY A HO... ALEKSANDROVNA OCHERET... VS RONALDO KWARTENG HARRIET EDWARDS BENNETT QATAR COTTAGE DID WW1 START OF CONSENT WE IN A RECESSION UK PLACE IN UK DURING NUCL... NATO GO TO WAR WITH RUSSI... VIC LOPES UK PUTIN ILL RIOTS WILL UKRAINE WAR END IS ENOUGH CAMPAIGN MEANING UK METER MOUNTBATTEN DEATH WEEK RESTAURANT LONDON

External Links (link to pages on other websites) - 8
URL Anchor Text Policy Policy Week US us on Facebook us on Twitter on LinkedIn

reasonable number of links (below 100) per page will give a better user experience.

1. keep the number of links per page below 100.
2. having more than 100 links in a single page will lead to a bad user experience, and it possibly runs into the risk of been considered as spam.
3. search engines may not follow all the links if you have too many of them in a single page.
Total Images Alt Present Alt Missing
30 28 2

2 images do not have Alt values.

Image URL - 30
URL ALT Text Week Logo
https://mediacloud.theweek...022/October/Putin%20nuclear-GettyImages-1243627136.jpgPutin with leaders of four Ukr...
https://mediacloud.theweek...September/Liz_Truss_downing_street_Getty1406894783.pngLiz Truss leaves No. 10 Downin...
https://mediacloud.theweek...eweek/2022/October/benefits-GettyImages-1243635611.jpgProtesters angry at rising bil...
https://mediacloud.theweek...ptember/GettyImages-1422492040%20%281%29%20Cropped.jpgKing Charles III
https://mediacloud.theweek...ek/2022/September/GettyImages-1243075417%20Cropped.jpgKing Charles and Liz Truss
https://mediacloud.theweek...theweek/2022/September/King-Charles-III-1243226655.jpgKing Charles III walks behind ... Peter’s Square, the Vatican
https://mediacloud.theweek...k/2022/September/Mar-a-lago_GettyImages-1423712094.jpgFormer US President Donald Tru...
https://mediacloud.theweek...52/theweek/2022/October/Pasta-Grannies-stewed-beef.jpgPasta with stewed beef is a ty... Lodge, Chapel Hill, Basing...
https://mediacloud.theweek...9967/theweek/2022/September/GettyImages-1243371958.jpgProtesters gather near a burni...
https://mediacloud.theweek...ptember/Russia-mobilisation_GettyImages-1243597116.jpgRussian citizens say goodbye t...
https://mediacloud.theweek...d-mobile@1/v1664360728/nord-stream-leak-1243544531.jpgNord Stream gas leak
https://mediacloud.theweek...ek/2022/September/GettyImages-1243387605%20Cropped.jpgVladimir Putin
https://mediacloud.theweek...7370/theweek/2022/September/GettyImages-1243387155.jpgPresident Vladimir Putin enter... sits on a great natur...
https://mediacloud.theweek...743089/theweek/2017/07/170713-luiz-da-silva-brazil.jpgLuiz Inacio Lula da Silva
https://mediacloud.theweek...d-mobile@1/v1604750084/theweek/2017/09/170919-baby.jpgBaby with mother protest against policin...,t_card-mobile@1/v1664532768/uganda-1243385788.jpgHealth measures being taken at...
https://mediacloud.theweek...68/theweek/2022/September/20_Sky%20Suite%20Terrace.jpgViews of Lake Garda from a ter...
https://mediacloud.theweek...obile@1/v1664890731/theweek/2022/October/ShoeFresh.pngShoefresh shoe freshener
https://mediacloud.theweek...e@1/v1664360328/theweek/2022/September/El%20Pirata.jpgPlates seen from above at El P...
https://mediacloud.theweek...2022/September/Russia_Ukraine_tank_getty1242528094.pngA Ukranian tank drives through...
https://mediacloud.theweek...theweek/2022/January/Nuclear-weapon-test-615303532.pngNuclear weapon test,t_card-mobile@1/v1607947564/10-downing-street.jpg10 Downing Street,t_card-mobile@1/v1607947564/10-downing-street.jpg10 Downing Street

search engines cannot `see` images, proper Alt content will help them to better understand and index images.

1. always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.
2. words used within an image`s Alt attribute should be its text equivalent and convey the same information.
3. use a human-readable caption and descriptive text around the image.
Style Block In Same Page Links to External Style Files Total
30 0 30

You have 30 style blocks in the same file, try to put them in a separate file.

Links To External Stylesheet Files - 0
Stylesheet URL rel type

Scripts Block In Same Page Links to External Script Files Total
49 28 77

Too many (28) external scripts files , it will slow down the downlaoding.

Links To External Script Files - 28
Script URL Type,matchMedia,Set,Map,requestIdleCallback

put scripts together and link them from an external files rather then put them in the same file as the main page.

1. reduce the use of in-page scripts, put them in separate files and link them in.
2. reduce the number of external script files, it will help browser to make lesser number of http requests from the server.
3. optimize or compress the script files to have smaller size and faster loading.
Blog Or News Release
Link to Blog / News Release Page

Excellent! we have found blog linked to your site.

Having a blog is a great way to provide fresh content and retain users, search engines favour it too.

1. regularly update your blog and provide fresh and quality content.
2. relevant blogs of your website topics, generate more credits in the eyes of your visitors, as well as search engines.
DMOZ Listing

Excellent! the website is listed in the DMOZ open directory. DMOZ Open Directory Project

Google Analytics
Analytics Service is not implemented for the site.

Google Page Rank
6 Excellent! the website has a high page rank (6/10).

0 - 1 2 - 3 4 - 10
Poor Good Excellent
Links From Root Domains
Excellent! You do have a lot of root domains (52) linked to your site

< 20 21 - 50 > 51
Poor Good Excellent

Number of backlinks from some other root domains is an indicator of domain authority, the more backlinks your site has, the higher its domain authority, which leads to a higher chance of better ranking.

1. make it easy for others to link to your site, provide the code if possible.
2. links from older domains are more powerful than links from new domains.
3. links from .edu and .gov generally have a higher value.
Social Engagement
Your site has an excellent social media engagement!

  Facebook Likes 213
  Facebook Shares 302
  Facebook Comments 206
  Tweets 1
  LinkedIn 45

Social Media Integration
Excellent! your site is well integrated with social media networks.

Facebook Page
Twitter Account
Google+ PageNot Found


Excellent! the website has a good Trustworthiness Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Users are concerned about the safety of their online transactions. Trustworthiness rating is based on real user ratings and that tells you how much other users trust this site, so do the serch engines. note: this trustworthiness score is provided by WOT (Web of Trust).

1. pay attention to the look and design of your site, many people look for visual cues when assessing a site`s credibility
2. make your site easy to use, sites that are easy to navigate are perceived as being more trustworthy.
3. make it easy for user to contact you, users will be more comfortable and feel more secured shall they need to get in touch with you.
Child Safe
90 Excellent! the website has a good Child Safe Score (90/100).

0 - 19 20 - 39 40 - 59 60 - 79 80 - 100
Very Poor Poor Unsatisfactory Good Excellent

Safe Browsing
Safe! the site is NOT currently listed as suspicious, most-likely it is clean from malware and phining code [ verify this by Google Safe Browsing ]

Ensure that your site is malware free and does not cause harm to users` computers.

1. do not put virus, malicious worms, adwares, trojans, spywares and suspicious phishing code in your server.
2. take suspicious behaviours seriously, have a regular check-up and monitor closely of your server`s log files.
3. if your site is black-listed by Google as suspicious, clean it up before requesting for a review.
Traffic Rank
71,371th most visited website in the world.
8,025th most visited website in United Kingdom  

your site has an excellent high traffic rank in the world.
Websites On Same Server
Excellent! You do have very few domains (3 -,, hosted on the same server as (ip :

Too many domains hosted on the same server is an indicator that you are not really serious about your website, and your site will have a higher chance to be surrounded by bad neighbours.

1. the fewer domains hosted on the same server/ip the better.
2. avoid shared hosting whenever possible, especially when there are already hundreds or thousands of sites are hosted on the same server.
3. dedicated ip or resources for your site not only do good to your site visitors but also favoured by search engines.
Server Location
your server (IP : is located at United States  
the most site visitors come from United Kingdom  

your server is located in different place from where most of your site visitors come from.
HTTP Compression

your website server does not support HTTP Compression.


your website server does not support Caching.

Server Signature
Excellent! the website server signature is off.

A secure and safe server is not only good for your site visitors but also good for search engines.

1. server software version information can be utilized by malicious visitors to attack your server.
2. by turning off the server signature, you actually have made your server a little bit more secure.
3. for Apache server - edit the apache2.conf or the .htaccess file to turn server signature off.
Domain Age
25 years, 311 days old ( 1st registered on : 1996-11-27 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

excellent, the domain age is old enough.

Domain Expires
0 years, 53 days from today ( expires on : 2022-11-27 )

[ To check the detailed whois info, Use this Whois Lookup Tool ]

domain is expiring in less than a year.

Domain Info ( 13 characters )

Domain Registrar : Nominet UK

[ To check the detailed whois info, Use this Whois Lookup Tool ]

Domain Created On Last Modified On Expires On
1996-11-27 2022-04-04 2022-11-27
25 years, 311 days old 0 years, 183 days ago 0 years, 53 days from today
25 years, 311 days old

Domain Name Servers used by
DNS Name IP Address

Domain is going to expire in less than a year time (0 years, 53 days from today), try to renew it for more than one year!

domain name choice and domain age are crucial for SEO.

1. keep the domain name short and relevant to the content, which will be easier to be remembered and related to.
2. older domain tends to be more trustworthy.
3. register a domain for more than 1 year, and search engine will think it is a serious business.


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